Episodi
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In this episode of the Funky Marketing Podcast, we explore the power of agility, creativity, and funk in reshaping the B2B tech landscape. With a solo episode hosted by Nemanja, weโll break down how B2B companies can stop playing catch-up and start leading through quick decision-making, boundary-pushing creativity, and engaging brand experiences. If youโre ready to make waves in B2B, this episode is for you.
๐ Key Topics Covered:
- The importance of speed in a crowded B2B tech space and why agility is a must for survival.
- Breaking out of traditional B2B molds with creativity to differentiate and stand out.
- How โfunkโ can create brand loyalty and make your audience feel connected.
- Real-world examples of brands like Slack, Drift, and Zoom that leveraged speed and creativity to lead their markets.
- How to build growth loops that continuously optimize and adapt in real time.
๐ Action Steps:
- Prioritize speed in decision-making to stay ahead of competitors.
Embrace creativity in messaging and positioning for a unique brand identity.
- Use engagement strategies that create authentic connections with your audience.
- Establish growth loops to consistently learn, adapt, and innovate.
- Lead conversations by defining your market instead of following trends.
๐ Important Links:
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
๐ Website: https://www.funkymarketing.net/funky-marketing-show/
๐ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
๐ Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
๐ YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#b2bmarketing #TechInnovation #CreativityInBusiness #BrandEngagement #LeadNotFollow #GrowthLoops #FunkyMarketing
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In this episode of the Funky Marketing Podcast, we dive deep into the world of B2B branding with Gwen Lafage, VP of Marketing at Sinch. We explore actionable strategies for building a successful brand, creating emotional connections in a rational B2B world, and standing out in a crowded SaaS market.
๐ Key Topics Covered:
- The misconception of brand in B2B and how it differs from just a logo or color.
- How to build brand consistency and personality in B2B tech.
- The importance of creativity and pushing boundaries in branding.
- The impact of AI on marketing strategies.
- How to connect with global markets while maintaining brand authenticity.
- Gwen's 6C branding framework: Category, Creativity, Content, Community, Consistency, and Customers.
๐ Action Steps:
- Define the core narrative and brand consistency for your company.
- Use creativity to differentiate your brand in the crowded B2B market.
- Focus on customer-centric storytelling to build emotional connections.
- Establish community-driven content that positions your brand as a trusted advisor.
- Implement Gwen's 6C framework for building a stronger B2B brand.
๐ Important Links:
Follow Gwen Lafage on LinkedIn: https://www.linkedin.com/in/gwen-lafage/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
๐ Website: https://www.funkymarketing.net/funky-marketing-show/
๐ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
๐ Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
๐ YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#B2BMarketing #Branding #TechMarketing #SaaS #BrandBuilding #MarketingStrategy
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Episodi mancanti?
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In this episode of the Funky Marketing Podcast, we sit down with Anthony Pierri, Co-founder of Fletch PMM, to dive deep into B2B SaaS messaging, product positioning, and the importance of focus in early-stage companies. Anthony shares actionable insights on how to align your team, improve customer communication, and bring clarity to your product's value proposition, starting with your homepage.
Overview:
- Why B2B companies struggle with segmentation and how to approach it effectively.
- The importance of focusing on workflows instead of just firmographics in your Ideal Customer Profile (ICP).
- Key steps to position your product and how to reflect that positioning on your homepage.
- How Anthony and his team have helped over 300 companies rework their messaging for better alignment and growth.
- Common mistakes companies make on their homepage and how to avoid them.
Key Actionable Steps:
- Focus on workflows: Identify the key activities your product supports instead of relying solely on company size or revenue.
- Use case-based segmentation: Narrow down your audience based on specific use cases to improve messaging clarity.
- Rewrite your homepage: Ensure that your homepage clearly communicates the product category and key job-to-be-done.
- Speak to your target customer: Focus on making your messaging resonate with the specific problems your customers face.
Connect with Anthony:
LinkedIn: https://www.linkedin.com/in/anthonypierri/
Linktree: https://linktr.ee/anthonypierri
Website: https://www.fletchpmm.com/before-after
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
๐ Website: https://www.funkymarketing.net/funky-marketing-show/
๐ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
๐ Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
๐ YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
Hashtags:
#B2BMarketing #SaaSMessaging #ProductPositioning #SegmentationStrategy #FunkyMarketingPodcast #AnthonyPierri #StartupGrowth #HomepageOptimization
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What is demand generation marketing? Nemanja was a guest on Breaking B2B podcast and talked with Sam Dunning to cover:๐ How important is demand generation for b2b/SaaS orgs? ๐ What strategies are working today?๐ Breaking each strategy down
Connect with Sam:LinkedIn: https://www.linkedin.com/in/samdunning/Breaking B2B: https://www.breakingb2b.com/Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.๐ Website: https://www.funkymarketing.net/funky-marketing-show/๐ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4๐ Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M๐ YouTube: https://www.youtube.com/@dilimanacConnect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/Funky Marketing Website: https://funkymarketing.netGive us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
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In this episode of the Funky Marketing Podcast, we dive deep into SEO strategy for B2B companies with Sam Dunning, founder of Breaking B2B. Learn the actionable steps to enhance your company's SEO, build trust through your website, and capture demand effectively. Sam shares his insider knowledge on how B2B and SaaS companies can leverage content marketing, demand capture, and SEO to gain a competitive edge.
Actionable Steps:
- Identify "Money Keywords": Focus on bottom-of-the-funnel keywords that directly drive leads and demos.
- Tailor Website Messaging: Ensure your website quickly communicates your unique value and builds trust with clear proof of results and customer testimonials.
- Leverage Competitor-Based Content: Create alternative and comparison-based pages to capture demand from prospects evaluating similar solutions.
- Partnerships for Link Building: Build partnerships with companies that target the same ICP but are not direct competitors, and create content that brings reciprocal business opportunities.
- SEO for Mid-Funnel Content: Develop content around real problems your prospects face and the solutions your product offers.
Connect with Sam:
LinkedIn: https://www.linkedin.com/in/samdunning/
Breaking B2B: https://www.breakingb2b.com/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
๐ Website: https://www.funkymarketing.net/funky-marketing-show/
๐ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
๐ Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
๐ YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#B2BMarketing #SEO #ContentMarketing #DemandGeneration #SaaSMarketing #SEOforB2B #LeadGeneration #DigitalMarketing #PartnershipMarketing #WebsiteOptimization
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In this episode of the Funky Marketing Podcast, Nemanja Zivkovic talks with Sam Kuehnle, VP of Marketing at Loxo, about how B2B companies can strategically use speed to dominate demand generation and stand out in competitive markets.
Whether you're in a startup or a larger B2B organization, this conversation will provide you with actionable insights to refine your marketing strategies, align marketing with sales, and improve your demand generation efforts.
Sam dives into how Loxo revolutionized its approach by focusing on speed and efficiency, all while tackling the challenges of balancing demand creation with demand capture. They also explore how modern B2B companies can utilize empathy and personalization in their strategies to drive customer success.
Key Actionable Steps for B2B Companies:
1. Move Fast, Iterate Faster: Test campaigns, gather insights, and optimize quickly to outmaneuver larger, slower competitors.
2. Demand Creation vs. Demand Capture: Prioritize demand creation in emerging markets to build brand awareness, and shift to demand capture tactics when leads are further down the funnel.
3. Emphasize Data-Driven Marketing: Use clear metrics that align with sales goals. Avoid vanity metrics like MQLs and focus on pipeline and revenue impact.
4. Align Marketing & Sales: Create unified goals between your marketing and sales teams, ensuring that both departments are working toward the same revenue objectives.
5. Personalize at Scale: While true empathy can't be automated, leverage scalable personalization tactics such as one-to-one outreach in key stages of the buyer's journey.
6. Focus on Customer Success Early: As you scale, shift attention to customer success to retain clients, reduce churn, and grow accounts, especially in long sales-cycle B2B environments.
7. Prepare for Multichannel Attribution: Simplify attribution tracking with tech-minimalist tools and make sure you measure pipeline progress to ensure long-term growth.
Key Takeaways:
- The advantages of speed in B2B demand generation and how fast iterations help you stay ahead.
- The balance between demand creation and demand capture, and how each strategy plays a role in scaling B2B businesses.
- How empathy and personalization can humanize your B2B marketing and increase customer retention.
- Why aligning marketing goals with sales objectives is essential for pipeline success in B2B companies.
- Real-world examples of failures and how to learn from them to build better B2B marketing strategies.
Connect with Sam:
LinkedIn: https://www.linkedin.com/in/samkuehnle/
Substack: https://samkuehnle.substack.com/
Loxo: https://loxo.co/blog/home/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
๐ Website: https://www.funkymarketing.net/funky-marketing-show/
๐ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
๐ Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
๐ YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
Hashtags:
#B2BMarketing #DemandGeneration #CustomerSuccess #SalesAlignment #MarketingStrategy #FunkyMarketingPodcast #EmpathyInMarketing #Personalization #B2BSuccess #BusinessGrowth
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Executives of B2B companies: learn how influencer-led content can elevate your brand, build authority, and drive revenue. I broke down real examples and provided actionable steps to identify the right influencers, co-create authentic content, and measure meaningful success
In this special episode, I, Nemanja Zivkovic, dive deep into the power of influencer-led content in B2B marketing and how it's changing the landscape for companies on LinkedIn. Without a guest today, weโll explore the strategies to leverage LinkedIn, influencers, and content to create not just awareness but meaningful engagement and revenue.
Key Recommended Activities:
๐ Leverage LinkedInโs Shift: Focus on LinkedIn as a critical platform for B2B sales and trust-building. Itโs no longer just a resume platform; itโs where your buyers connect and learn. Prioritize consistent, value-driven content.
๐ฅ Identify and Collaborate with Influencers: Partner with influencers who are trusted in your industry. Itโs about reaching the right audience with authentic, relevant content rather than just focusing on follower count.
๐ก Create Demand through Content: Develop content that not only drives awareness but also inspires action. Aim for conversions and deeper relationships, not just likes and shares.
๐ฅ Adopt Vertical Video: Start using short, authentic vertical videos on LinkedIn. The platformโs algorithm is favoring video content, making it an ideal format to increase visibility and engagement.
๐ ๏ธ Build Executive Presence: Encourage your companyโs executives to be active on LinkedIn. Thought leadership content from leadership teams is a powerful way to engage and build trust with your audience.
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
๐ Website: https://www.funkymarketing.net/funky-marketing-show/
๐ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
๐ Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
๐ YouTube: https://www.youtube.com/@dilimanac
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#InfluencerLedContent #B2BSales #MarketingStrategy #LinkedInInfluencers #BusinessGrowth #VideoMarketing #Podcast
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In this solo episode of the Funky Marketing Podcast, Nemanja shares proven strategies on how to turn LinkedIn into a powerhouse for B2B marketing. Whether you're looking to stand out, build meaningful connections, or convert leads, this episode covers key insights and practical tips for success on LinkedIn. From posting frequency to buying signals, learn how to use LinkedIn engagement to drive business growth and foster relationships with decision-makers. Plus, discover how to turn engagement into action with genuine conversations and smart outreach tactics.
Key Recommended Activities from the Episode:
1. Post Consistently on LinkedIn:
Aim to post at least once a day to maintain visibility without overwhelming your audience. Experiment with different formats like text posts, polls, carousels, and videos to see what resonates best.
2. Mix Content Types:
Use a variety of content formats such as industry insights, customer stories, educational posts, and polls to engage your audience. This allows you to understand what your audience finds valuable and helps you dominate the feed.
3. Engage Actively with Your Audience:
Donโt just broadcast your message; build relationships. Respond to comments on your posts and ask open-ended questions to encourage more discussion. Comment on others' posts with insights and questions to build deeper connections.
4. Identify and Act on Buying Signals:
Pay attention to signals such as likes, comments, and profile visits. These are strong indicators of interest. Reach out to people who engage with your content using personalized messages to open genuine conversations.
5. Turn Engagement into Action:
Use engagement (likes, comments, profile visits) as an opportunity to start conversations. Message people who interact with your posts to explore their needs and see if there's a fit for further discussion or collaboration.
6. Utilize LinkedIn as a Conversion Tool:
LinkedIn is not just for branding, it's a powerful conversion platform. Engage in direct messaging with those who show interest in your content to convert leads into business opportunities.
7. Host LinkedIn Live Sessions and Events:
Regular live events or audio sessions can help you stay connected with your audience, showcase your expertise, and engage in real-time conversations. Use these events to share knowledge and build your community.
8. Leverage Company and Personal Branding Together:
Encourage team members to be active on LinkedIn to build both the company and individual brands. The collective activity will enhance the company's visibility and foster engagement from a wider audience.
9. Test and Optimize:
Continuously test different types of content, posting frequencies, and engagement strategies to find what works best for your audience. Use these insights to refine your LinkedIn approach over time.
These activities will help you build a more effective LinkedIn presence, foster engagement, and drive business outcomes.
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
๐ Website: https://www.funkymarketing.net/funky-marketing-show/
๐ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
๐ Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
๐ YouTube: https://www.youtube.com/@funky_marketing
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
Hashtags:
#LinkedInMarketing #B2BMarketing #LeadGeneration #EngagementStrategy #FunkyMarketing
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Welcome to another episode of Funky Marketing! ๐๏ธ In this episode, we dive deep into influencer marketing, brand storytelling, and social media strategy with Christine Gรถรถs, Head of Marketing and Growth at The Shelf. Christine shares her journey from Helsinki to New York, leading marketing teams, and the challenges brands face in the ever-evolving world of influencer marketing. We also explore the role of social commerce, AI, and building an authentic brand narrative.
๐ก Actionable Steps from This Episode:
1. Leverage Influencers Across the Funnel:
Integrate influencers at every stage of the funnel, from awareness to sales. Build long-term relationships rather than one-off campaigns.
2. Adopt a Holistic Social Commerce Strategy:
Use influencer content beyond social media and integrate it into e-commerce sites and other brand touchpoints.
3. Develop a Singular Brand Point of View:
Define a consistent brand narrative that resonates with your audience. Avoid jumping on trends that donโt align with your core brand values.
4. Invest in Social Media as a Business-Critical Practice:
Senior leadership should prioritize social media, investing in dedicated teams and strategies aligned with business goals.
5. Optimize for Different Platforms:
Treat each platform uniquely and create content tailored to the audience and behaviors on each channel.
6. Balance AI and Human Creativity:
While AI can streamline processes, human creativity and relationship-building are still crucial for successful influencer marketing.
7. Educate Your Audience:
Focus on consistently educating your audience to build thought leadership, especially when entering new markets or launching products.
8. Prepare for the Future of Social Leadership:
Expect to see Chief Social Officers in the C-suite within five years. Build teams that combine social expertise with business acumen.
9. Use Storytelling to Build Brand Loyalty:
Craft stories that resonate emotionally with your audience, while staying true to your brandโs core values and message.
10. Experiment and Learn:
Be open to trying new strategies and platforms. Failure is part of the processโuse it as a learning experience to refine your approach.
Follow Christine Gรถรถs
LinkedIn: https://www.linkedin.com/in/christinegoos/
Website: https://www.christinegoos.com/
House of content podcast: https://podcasts.apple.com/us/podcast/house-of-content/id1681192360
Follow Funky Marketing:
Website: funkymarketing.net
LinkedIn: Funky Marketing
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
๐ Website: https://www.funkymarketing.net/funky-marketing-show/
๐ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
๐ Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
๐ YouTube: https://www.youtube.com/@funky_marketing
Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#InfluencerMarketing #SocialCommerce #BrandStorytelling #MarketingStrategy #Podcast #FunkyMarketing #AIinMarketing #SocialMediaTrends #B2BMarketing #ContentCreation
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๐๏ธ Welcome to the Funky Marketing Podcast!
In this episode, I sit down with Charlie de Thibault, a seasoned revenue strategist with experience in managing budgets exceeding $100 million across various industries, including tech, automotive, and finance. We dive deep into data-driven marketing, attribution models, and how companies can optimize sales and marketing efforts for long-consideration products.
Charlie shares his insights on how brands can leverage data for marketing optimization, how to align marketing and sales goals, and why outdated outbound strategies need to be reconsidered in todayโs buyer journey. We also cover the shift in buyer behavior and how companies should adjust their strategies to thrive in the modern B2B world.
๐ก Actionable Steps from This Episode:
- Leverage Data for Better Decision Making: Analyze the data to understand buyer intent and improve marketing performance.
- Focus on Brand Over Outbound: Invest in building brand loyalty rather than relying solely on outbound sales strategies.
- Update Your Attribution Models: Implement self-reported attribution to get closer to the truth of what drives revenue.
- Optimize for Long-Consideration Products: Adjust your funnel and measurement strategies to better fit long sales cycles.
- Use CRM Data to Prioritize Leads: Combine CRM data with probabilistic models to predict conversion rates more accurately.
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
๐ Website: https://www.funkymarketing.net/funky-marketing-show/
๐ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
๐ Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
๐ YouTube: https://www.youtube.com/@funky_marketing
Important Links:
๐ Charlie de Thibaultโs LinkedIn: https://www.linkedin.com/in/charliedethibault
๐ This is the video Charlie did to handle self attribution free text box https://www.linkedin.com/feed/update/urn:li:activity:7059088668828786688/
๐ Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
๐ Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#DataDrivenMarketing #SalesAttribution #MarketingStrategy #B2BMarketing #FunkyMarketing #SelfReportedAttribution #RevenueGrowth #CharlieDeThibault #SalesOptimization #LeadPrioritization
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๐๏ธ Welcome to the Funky Marketing Podcast!
In this episode, I sit down with Sam OโBrien from Dealfront to explore how companies can harness the power of sales intelligence. We talk about leveraging tools like Dealfront and Leadfeeder, balancing short-term wins with long-term growth strategies, and the importance of GDPR compliance when expanding into regulated markets like Europe.
Check out Dealfront & Leadfeeder using this link: https://leadfeeder.partnerlinks.io/funkymarketingpod
Sam breaks down actionable strategies, including using intent data to target high-conversion prospects, creating a seamless sales-marketing flywheel, and personalizing outreach for better results. These are must-know tactics for B2B marketers looking to enhance their impact and drive growth.
๐ก Actionable Steps from this Episode:
- Leverage Intent Data for High-Intent Prospects
- Create a Sales-Marketing Flywheel
- Personalize Outreach Using Data Insights
- Balance Short-Term Wins with Long-Term Brand Building
- Ensure GDPR Compliance for International Expansion
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
๐ Website: https://www.funkymarketing.net/funky-marketing-show/
๐ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
๐ Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
๐ YouTube: https://www.youtube.com/@funky_marketing
Important Links:
๐ Dealfront & Leadfeeder: https://leadfeeder.partnerlinks.io/funkymarketingpod
๐ Connect with Sam OโBrien on LinkedIn: https://www.linkedin.com/in/samobrien
๐ Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
๐ Funky Marketing Website: https://funkymarketing.net
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#SalesIntelligence #MarketingStrategy #LeadGeneration #FunkyMarketing #B2BMarketing #IntentData #SalesAndMarketingAlignment #PersonalizedOutreach #GDPRCompliance #SamOBrien #Dealfront #FunkyMarketingPodcast #Leadfeeder #B2BSaaS
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In the latest episode of the Funky Marketing Podcast, I had the pleasure of sitting down with Roman from Grouts Online, a true expert in B2B SaaS marketing. We dove deep into the nitty-gritty of paid search and social strategies, and let me tell you, there are some game-changing insights you won't want to miss.
๐ก Key Takeaways:
Paid Search vs. Paid Social: Understand the strengths and limitations of each. Paid search can give you quick wins, especially in less competitive spaces, while paid social is more of a slow burn, gradually building awareness and trust over time.
Setting Up for Success: Start with a solid foundationโknow your audience, refine your targeting, and never underestimate the power of a well-crafted landing page.
Creative Content: In todayโs crowded digital landscape, your ads need to stand out. We talked about the power of memes, thought leadership ads, and why your creatives should feel organic and engaging.
LinkedIn Ads on a Budget: Whether you're working with under 5k or have more to spend, the approach needs to be strategic. Retargeting, audience insights, and experimenting with content are key to maximizing ROI.
Self-Reported Attribution: Donโt just rely on the numbersโget the qualitative data too. Itโs crucial for understanding how your marketing efforts are truly impacting your audience.
Useful links:
Roman's LinkedIn: https://www.linkedin.com/in/roman-krs/
Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#B2BMarketing #SaaSMarketing #PaidSearch #PaidSocial #DigitalMarketing #LinkedInAds #MarketingStrategy #GrowthHacking
#BusinessGrowth #FunkyMarketing
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Today, I had the pleasure of speaking with Adam Kirch, a seasoned messaging strategist and B2B conversion copywriter.
Adam is not just any copywriter; he's a B2B SaaS copywriter and messaging strategist who has mastered the art of turning vague homepage messaging into clear, compelling, and conversion-driven narratives.
Heโs helped fast-growing startups like Helios.io, Raft.io, and neptune.ai transform their web presence, leading to impressive resultsโthink 80% conversion lifts and 56% more qualified leads.
He shared some invaluable insights on how SaaS companies can elevate their messaging to stand out in crowded markets.
Key Takeaways:
Customer-Centric Messaging:
Many companies make the mistake of crafting messages too close to their own perspective, rather than their customers'. Adam emphasized the importance of truly understanding your customersโknow what they value and why they choose your product over competitors. Your homepage messaging should reflect this deep understanding, not just generic benefits like "faster" or "easier."
The Importance of Differentiation:
In competitive SaaS markets, differentiation is key. Adam pointed out that many SaaS homepages look the same because they all try to meet customer expectations in the same way. However, it's crucial to highlight what makes your product unique as early as possible on the homepage to capture attention and stand out.
Structuring the Homepage:
Adam recommends using a messaging hierarchy that presents information in the order customers need to hear it. This means leading with differentiation and addressing the customer's main concerns upfront. Avoid cramming the page with unnecessary information; instead, focus on building trust and clearly communicating your value proposition.
Testing and Iteration:
Validate your messaging with your target audience using tools like Winter or Usertesting.com. Adam shared a cautionary tale of a company that saw a 90% drop in conversions after redoing their homepage messaging without customer input. Regularly iterate on your homepage based on customer feedback and performance metrics.
Action Steps:
Talk to Your Customers: Gather direct feedback to understand their pain points and what they value most about your product.
Refine Your Homepage: Ensure your homepage clearly differentiates your product and aligns with customer expectations.
Test Your Messaging: Use tools and customer feedback to validate and refine your messaging continuously.
Adam's insights remind us that effective messaging isn't just about what we want to sayโit's about what our customers need to hear. Let's get closer to our customers and let their voices guide our messaging strategies.
Useful links
Adam's Linkedin: https://www.linkedin.com/in/adam-kirsch/
Adam's website: https://adamkirsch.co/
Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#SaaS #B2BMarketing #Copywriting #HomepageDesign
#CustomerExperience #MarketingStrategy #ProductDifferentiation
#SaaSTips #B2BContent #ConversionOptimization #MarketingPodcast
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In this episode of the Funky Marketing Podcast, I had an insightful conversation with Shiv Narayanan, the CEO of How to SaaS. Shiv shared valuable lessons from his extensive experience in guiding private equity investors and CEOs in scaling SaaS companies, with a special focus on post-acquisition marketing strategies. Here are some key takeaways and recommended actions from our discussion:
Key Insights:
Post-Acquisition Marketing: Shiv emphasized the importance of foundational elements in post-acquisition marketing, such as getting TAM and segmentation right, ensuring strong product marketing, and having the necessary sales enablement resources in place.
Value Creation: Investors acquiring companies aim to uncover value creation levers. Shiv discussed the crucial role of a strong marketing strategy in enhancing enterprise value post-acquisition.
The First 100 Days: The first quarter after an acquisition is pivotal. Shiv outlined the critical steps companies should take in this period, including getting data in order, reallocating budgets, and ensuring the right team is in place.
Understanding Core Business: Shiv advised companies, especially those transitioning from services to products, to clearly define their core business and expand into adjacencies that complement their strengths.
Diversified Go-to-Market Strategy: Shiv discussed the importance of a diversified go-to-market strategy, leveraging channels like LinkedIn for thought leadership but relying on strong partnerships and direct relationships for business growth.
Recommended Actions:
Focus on Fundamentals: Whether you're a newly acquired company or preparing for acquisition, ensure that your foundational marketing elements are robust.
Prioritize the First 100 Days: Post-acquisition, focus on getting your data in order, setting up actionable steps based on data insights, and ensuring the right team and budget are in place.
Understand and Define Core Business: Before expanding into new areas, make sure your core business is well-defined and optimized for growth.
Leverage Multiple Channels: Use LinkedIn for thought leadership and awareness, but don't rely solely on it. Build direct relationships and partnerships that align with your business objectives.
Useful links:
Shiv Narayan LinkedIn: https://www.linkedin.com/in/shivnarayan/How to SaaS: https://howtosaas.com/Exit ready marketing: https://www.amazon.com/Exit-Ready-Marketing-Framework-Maximize-Valuation/dp/1544546106Post-acquisition marketing: https://www.amazon.com/Post-Acquisition-Marketing-Create-Enterprise-Value/dp/1544519974Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#SaaS #Marketing #PostAcquisition #DataIntegration #ContentStrategy #Leadership #Podcast
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In this episode of the Funky Marketing Podcast, I had an enlightening conversation with Peter Caputa, the CEO of Databox. Peter shared invaluable insights from his extensive experience in scaling SaaS companies, including his journey from bootstrapping Databox to achieving significant revenue growth. Here are some key takeaways and recommended actions from our discussion:
Key Insights:
- Bootstrapping vs. Venture Capital: Peter highlighted the benefits and challenges of bootstrapping Databox, emphasizing its freedom and flexibility compared to the fast-paced, high-pressure environment of venture capital-backed growth.
- Three Types of Agencies: Peter outlined three distinct approaches he sees among marketing agencies:
Check-the-Box Reporting: Agencies that do minimal reporting, often trying to make the process seem more complex than it is.
Client-Partner Agencies: Agencies that integrate deeply with their clients, ensuring campaigns generate ROI by connecting various data points (advertising, sales, finance) for comprehensive insights.
Strategic Agencies: Highly sophisticated firms acting as strategic partners, helping clients make sense of their data, compare performance, and connect business goals to actionable strategies.
- Evolution of Inbound and Content Marketing: The landscape has shifted dramatically. Inbound marketing now requires more sophisticated, multi-channel strategies. Simply publishing educational content is no longer enough. Successful strategies involve creating demand, telling compelling stories, and engaging with audiences across different platforms.
Importance of Data Integration: Peter stressed the need for businesses to consolidate their data into a single platform to enable better decision-making and leverage AI for performance insights.
- Empowering Teams with Data: Empowering team members with access to performance data is crucial for driving informed decisions and improving overall company performance.
Recommended Actions:
1. Consider Bootstrapping: If youโre starting a SaaS company, weigh the pros and cons of bootstrapping versus seeking venture capital. Bootstrapping can offer more control and less pressure to scale rapidly.
Identify Your Agency Type: Reflect on which of the three agency approaches your business aligns with and strive towards a more strategic partnership model with your clients.
2. Innovate Your Content Strategy: Move beyond traditional SEO. Focus on creating high-quality, multi-channel content that includes data-driven insights and engages your audience through various formats and platforms.
3. Integrate Your Data: Ensure all your business data is pulled into a single platform. This will not only help in making better decisions but also in leveraging AI to uncover insights that might be missed manually.
4. Empower Your Team: Make performance data accessible to your team members. Educate them on how different metrics impact the business to foster a culture of informed decision-making.
Useful links:
Peter Caputa LinkedIn: https://www.linkedin.com/in/pc4media/
Databox: https://databox.com/
Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/
Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
- Website: https://www.funkymarketing.net/funky-marketing-show/
- Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
- Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
- YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#SaaS #Marketing #Bootstrapping #DataIntegration #ContentStrategy #Leadership #Podcast
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In the latest episode of the Funky Marketing Podcast, I tackled some of the most pressing questions I get from you all. Here's a quick rundown of the key insights we covered:
1. Demand Creation vs. Demand Capture: A Balanced Approach
- Demand Creation involves generating awareness and interest among potential customers who aren't actively looking for your product. It's about planting seeds for future opportunities.
- Demand Capture focuses on converting interest into action from those already in the market to buy. Think PPC, SEO, and retargeting ads.
- Why Balance is Key: Companies that only focus on demand capture miss out on 95% of potential customers who aren't yet in the market but could be in the future.
2. Building Relationships with Your CFO
- Aligning marketing goals with financial objectives ensures you get the necessary budget and support.
- Regular communication helps the finance team understand the long-term value of your strategies, not just short-term gains.
- Strong relationships mean your CFO can advocate for your marketing budget, understanding the value of your strategies.
3. Importance of Small, Agile Marketing Teams
- Speed and Flexibility: Smaller teams can pivot quickly and adapt to market changes without bureaucracy.
- Efficiency and Innovation: Smaller teams often find creative solutions, maximizing resources to deliver impactful campaigns.
- Alignment and Focus: Easier to ensure everyone is aligned with the same goals, leading to more cohesive and focused efforts.
4. Effective Metrics Beyond MQLs and Demo Requests
- Cost Per Opportunity (CPO): Measures the efficiency of marketing spend.
- Customer Acquisition Cost (CAC): Total cost of acquiring a new customer, including marketing and sales expenses.
- Pipeline Velocity: Tracks the speed at which leads move through the sales funnel, indicating sales process efficiency.
- Engagement Metrics: Time spent engaging with content, social media interactions, and email behavior.
- Brand Awareness: Social listening tools and self-reported attribution questions in forms.
I hope these insights help you in your marketing journey! Feel free to share your thoughts and ask any questions. Letโs keep the conversation going. ๐๏ธ
Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
- Website: https://www.funkymarketing.net/funky-marketing-show/
- Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
- Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
- YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Marketing #Podcast #DemandGeneration #DemandCapture #CFO #MarketingMetrics #SmallTeams #BusinessDevelopment #FunkyMarketing
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In our latest Funky Marketing Podcast episode, I had the pleasure of hosting Andi Jarvis, Strategy Director at Eximo Marketing and the Strategy Sessions podcast host. Andi shared incredible insights on how customer feedback can revolutionize your marketing strategy.
Actionable Tips:
1. Conduct Regular Customer Conversations:
Schedule regular calls or meetings with your customers to discuss their experiences and gather feedback. Focus on understanding their problems, not just their desires. Ask questions like, "What challenges are you facing?" rather than "What do you want?"
2. Differentiate Between Strategy and Tactics:
Clearly define your business goals and target audience (strategy).
Develop specific actions to reach these goals (tactics), ensuring they align with your overall strategy. Regularly review and adjust your tactics to stay on course.
3. Master the Fundamentals:
Ensure your basic processes and systems are solid. This includes having clear messaging, a user-friendly website, and reliable customer service.
Regularly revisit and refine these fundamentals to avoid long-term issues.
4. Engage Directly with Customers:
Donโt rely solely on focus groups or third-party research. Engage directly with your customers through surveys, interviews, and feedback forms.
Use complaints as opportunities to learn and improve your products or services.
5. Maintain Brand Consistency:
Keep your brand identity consistent across all platforms and interactions. This includes visual elements, tone of voice, and customer service.
Regularly communicate your brand values and mission to all employees to ensure a unified representation.
6. Test and Learn:
Use small-scale tests to gather data and insights before committing to large-scale campaigns. Experiment with different markets or customer segments to identify new opportunities.
7. Prioritize Customer Experience:
Ensure every interaction with your brand leaves a positive impression. This can be through timely responses, helpful support, or personalized experiences. Regularly review customer touchpoints and make improvements based on feedback.
8. Focus on Solving Customer Problems:
Create content and solutions that address specific customer pain points at different stages of their journey. Move beyond just providing informationโaim to guide customers towards the next step in their decision-making process.
9. Balance Performance and Brand Marketing:
Invest in both performance marketing (short-term sales) and brand marketing (long-term brand building). Aim for a balance, such as the 60/40 rule (60% brand, 40% performance), but adjust based on your industry and goals.
9. Stay Nimble and Adapt:
Be prepared to adjust your strategy based on new data and market changes.
Encourage a culture of flexibility and continuous improvement within your team.
Tune In Now! This episode is packed with practical advice and real-world examples that can help you fine-tune your marketing strategy. Don't miss out on Andi's expert insights!
Important links:
https://eximomarketingstrategy.com/podcast/
http://www.linkedin.com/in/andijarvis
https://www.instagram.com/jarvisandi
https://www.linkedin.com/in/zivkovicnemanja/
#CustomerFeedback #MarketingStrategy #BrandConsistency #B2BMarketing #StrategyVsTactics #Fundamentals #MarketResearch
#BrandBuilding #CustomerExperience #MarketingInsights #PodcastEpisode
#MarketingFundamentals #CustomerEngagement #BusinessGrowth #MarketingTips
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As a B2B marketer, you know that content is the cornerstone of your strategy - it helps build awareness, establish your brand, and drive sales. However, simply creating content is not enough. Execution is where many B2B companies fall short.I dove deep into the most common reasons why B2B content marketing fails and share practical strategies to overcome these challenges.Lack of a clear content strategy is a major pitfall. Without a roadmap, defined goals, and measurable metrics, your content creation becomes inconsistent and misaligned with your business objectives. This leads to missed opportunities and unmeasurable results.The complexity of B2B marketing also poses a significant hurdle. Before you even start creating content, you need to have your company narrative, messaging, and overall content strategy nailed down. Only then can you optimize your content for search, social platforms, and your target audience.Resource constraints, including time, skills, and funding, can severely hinder your B2B content marketing efforts. The key is to start small, measure results, and then invest further as you see what's working.Misaligned expectations around quick wins and a lack of patience for long-term content marketing strategies often lead to frustration and abandonment of efforts. Content marketing requires consistent, ongoing effort and investment to see significant results.Poor content quality due to lack of research, unclear messaging, and ineffective formats can prevent audience engagement and conversion. Ensuring your content provides value, speaks directly to your buyers' needs, and is delivered in an engaging way is crucial.Insufficient promotion and distribution of your content is a common mistake, leading to low visibility and impact. Leverage social media, email marketing, SEO, and other channels to get your content in front of the right people.Lastly, adapting to industry trends, platform changes, and evolving audience behaviors is key to staying ahead of the curve in B2B content marketing. Continuously monitor and adjust your strategies to keep up with the ever-changing landscape.By addressing these common pitfalls and implementing the strategies shared in this episode, you can set your B2B content marketing efforts up for long-term success. Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.- Website: https://www.funkymarketing.net/funky-marketing-show/- Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4- Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M- YouTube: https://www.youtube.com/@funky_marketingGive us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/#Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #b2b #contentmarketing #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing
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I'm thrilled to announce that Eric Melchor, Founder of B2B PodPros and host of the Innovators Can Laugh podcast, will be joining me as a guest on my upcoming podcast episode. With an extensive background in B2B podcast advertising and a passion for helping SaaS companies drive high-quality leads, Eric brings a wealth of knowledge and experience to our discussion.
In this ehis episode we discussed strategies for influencer marketing, podcast monetization, measuring advertising effectiveness, and building an engaged community of podcasters.
Key Actionable Tips:
- Leverage podcast guests to share your content with their audiences for additional reach.
- Craft targeted ads based on real customer reviews and region/use cases for maximum relevance.
- Track specific metrics like landing page views and direct/indirect traffic increases to measure campaign success.
- Provide easy-to-use assets for guests and clear guidelines on promoting your brand authentically.
- Build a community of podcasters for collaboration, support and introducing brands to new opportunities beyond ads.
- Authentically engage your target audience through fun, conversational hosting to develop loyal listeners.
- Pair with international guests to reach new markets and leverage multiple profiles/platforms for content distribution.
- Continuously promote your podcast and keep content fresh as discovery strategies like YouTube evolve.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/
Connect with Nemanja on LinkedIn:
Check out B2B PodPros: https://www.b2bpodpros.com/
Check out Innovators can laugh podcast: https://open.spotify.com/show/0ZXzeo1RHctc7DhMVzLwsR?utm_source=ICL+Spotify
Subscribe to FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.
- Website: https://www.funkymarketing.net/funky-marketing-show/
- Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
- Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
- YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #MarketingInsights #B2BSaaS #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing
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The vacation is over! Welcome to another season of the Funky Marketing podcast. In this episode, I'm reminding you of the history and purpose of the Funky Marketing Podcast.
The initial episodes aimed at establishing authority in B2B marketing and helped me transition from B2C to B2B marketing. It helped me build trust and reputation in the US market.
I'm sharing with you what kind of work I did in the last few months, including moving and real estate companies.
I shared a few things that bother me, like the importance of understanding the buyerโs journey and customer interaction, along with challenges in tech and SaaS companies regarding marketing ego and lack of customer understanding.
Things haven't changed in marketing since the 1950s, but how customers buy has. So I explained the traditional 4Ps of marketing: Product, Price, Place, Promotion, and the addition of two more Ps: People and Presentation.
Emphasis on customer experience and its impact on marketing success should be at the core of everything B2B companies do.
It's essential to have a holistic marketing approach: combining organic, social, advertising, referrals, partnerships, and events. Build relationships and trust with customers, and conduct continuous customer and market research.
I talked about the plans for the podcast's future episodes and focus on B2B marketing, including the introduction of new content types for my LinkedIn, like LinkedIn newsletters and vertical videos that emphasize actionable tips.
Timestamps for this episode:
00:00 Introduction
02:00 Podcast Background
05:00 Nemanja's Experience and Expertise
10:00 B2B Marketing Challenges
15:00 Core Marketing Principles
20:00 Marketing Strategy and Execution
25:00 Funky Marketing Podcast Updates
30:00 Conclusion
Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.
Website: https://www.funkymarketing.net/funky-marketing-show/
Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M
YouTube: https://www.youtube.com/@funky_marketing
Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4
And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/
#Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning #LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing
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