Episodi
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In this episode of Good Revenue, host Neeta Bidwai and returning guest Joyce Chung have a thought-provoking discussion about the implications of AI, covering economics, ethics, and future trends.
The conversation covers:
• Generative AI’s economic impact on global growth
• Ethical concerns, including data privacy and the need for federal privacy statutes and independent audits
• AI’s impact on consulting firms and skepticism around optimistic projections
• Real-world applications and limitations of AI tools like ChatGPT
• AI’s potential to reshape the job market, emphasizing the need for up-skilling and re-skilling
• AI-driven business transformation, using examples like Salesforce’s Einstein GPT and Morgan Stanley’s AI assistant
• Risks of over-reliance on AI, including loss of human touch, biases, and energy consumption
• Predictions for AI advancements in 2025
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Where to find Joyce:
https://www.linkedin.com/in/joycechung1/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction and Guest Welcome
01:03 Diving into AI's Economic Impact
03:39 Debating AI's Role in Consulting
06:21 AI's Influence on Innovation and Creativity
10:59 AI in Business and SaaS Disruption
16:22 Privacy, Data Sharing, and Future of AI
20:26 Data Privacy and AI: A Growing Concern
20:53 Skepticism and Trust in AI
22:21 Energy Consumption and AI
23:22 Corporate Responsibility and AI
28:43 AI's Impact on Employment and Skills
36:24 Future Predictions
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Referenced:
• McKinsey AI predictions: https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier#
• Small data AI: https://www.scientificamerican.com/article/small-data-are-also-crucial-for-machine-learning/
• Satya Nadella: https://www.youtube.com/watch?v=9NtsnzRFJ_o
• Adam Grant & Sam Altman: https://www.ted.com/podcasts/ted.com/podcasts/sam-altman-on-the-future-of-ai-and-humanity-transcript
• AI & energy usage / predictions: https://www.youtube.com/watch?v=3yDV_VMvFQc
• AI & cancer detection: https://news.harvard.edu/gazette/story/2024/09/new-ai-tool-can-diagnose-cancer-guide-treatment-predict-patient-survival/
• AI & patents: https://aidantr.github.io/files/AI_innovation.pdf
• More references:
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Adam Slater is an opinion researcher and the founder of Clarafy Research.
In this episode of Good Revenue, host Neeta Bidwai and Adam Slater cover:
• The role of insights in both politics and business
• Predictive power and limitations of polling
• Importance and methodologies of focus groups
• The revolutionary impact of podcasts on communication
• Emotional influence of sound in messaging
• Practical applications of insights in business
• Challenges and mistakes in implementing insights
• Future trends in insights and technology
• Characteristics of high-performance organizations leveraging insights
Adam's extensive experience in political and business insights provides valuable knowledge for executives aiming to improve decision-making and strategy. Tune in to learn how to more effectively use customer insights to drive business results.
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Where to find Adam:
https://www.linkedin.com/in/adamslater8/
https://www.clarafy.co/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction to Adam Slater and Clarafy Research
00:45 The Role and Misconceptions of Polling
02:23 Polling in Politics vs. Business
08:28 Focus Groups and Qualitative Research
14:39 The Power of Podcasts in Political Campaigns
18:57 The Importance of Sound in Messaging
26:47 Practical Applications of Insights in Business
38:23 Challenges and Future of Insights
43:39 High Performance Companies & Conclusion
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Referenced:
• System 1 and System 2 (Daniel Kahneman): https://bookshop.org/p/books/thinking-fast-and-slow-daniel-kahneman/943943?ean=9780374533557
• Paris Underground Sound System: https://scholarblogs.emory.edu/nbbparis/2019/06/05/the-music-of-the-metro/
• Universal recognition of three basic emotions in music (2009): https://pubmed.ncbi.nlm.nih.gov/19303300/
• Sound and Emotion (1992): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0096-1523.18.2.394
• Sound and Emotion (2003): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.129.5.770
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Episodi mancanti?
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Jim Stevenson of the Bletchley Group returns to Good Revenue to discuss the impacts of AI and digital transformation, potential trade wars, health care, and the state of global energy.
In this episode of Good Revenue, host Neeta Bidwai and Jim cover a wide range of topics including:
• The transformative potential of AI and autonomous agents in various industries
• The evolving landscape of cybersecurity amidst advanced technologies
• Quantum computing's potential impact on AI and other sectors
• Data sovereignty and the shift towards sovereign digital infrastructures
• The implications of geopolitical tensions and energy market volatility
• The future of hybrid workforce models and AI's role in recruitment and talent development
• Innovations in healthcare driven by AI, digital therapeutics, and personalized medicine
• Economic outlook influenced by recent interest rate cuts and the availability of significant investment capital
Jim's insights provide a valuable roadmap for business leaders, policymakers, and technologists to navigate the complexities and opportunities of the near future. Tune in to grasp a nuanced understanding of the upcoming year's economic and technological landscape.
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Where to find Jim:
https://www.linkedin.com/in/jimstevenson/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction and Welcome Back
00:43 The Future of AI: Predictions and Impacts
01:47 AI Agents and Autonomous Decision Making
03:11 Energy Challenges and AI Infrastructure
06:30 Cybersecurity in the Age of AI
09:20 Quantum Computing: The Next Frontier
11:38 Data Sovereignty and Sovereign Clouds
14:21 Geopolitical Instability and Economic Predictions
17:17 Energy Markets and Supply Chain Volatility
22:18 Workforce Trends and Hybrid Models
25:42 Healthcare Innovations and AI
33:08 Economic Outlook and Investment Strategies
37:18 Conclusion: Opportunities and Risks in 2025
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Referenced:
• Euromonitor: https://www.euromonitor.com/press/press-releases/november-2024/euromonitor-international-reveals-top-global-consumer-trends-for-2025
• BCG M&A Report: https://www.bcg.com/capabilities/mergers-acquisitions-transactions-pmi/mergers-acquisitions-activity-by-year
• Bupa: https://www.bupa.co.uk/
• VUCA: https://www.vuca-world.org/
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Happy holidays! Good Revenue is off this week, so we're bringing you one of our favorite episodes from 2024.
Host Neeta Bidwai breaks down the overlooked power of messaging in influencing customer perceptions of willingness to pay and value.
Key topics include:
• The science behind effective messaging
• How emotions and psychology affect decision-making and willingness to pay
• Strategies for crafting messages that not only emphasize product benefits but also evoke emotional connections with customers
• The role of framing, laddering, and storytelling in creating impactful messages
• Best practices for language choice and multisensory message delivery
• Comprehensive testing and refinement of messaging strategies
Join us for an in-depth look at how powerful messaging can command price premiums, withstand market pressures, and foster sustainable competitive advantages.
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction to Effective Messaging
00:58 The Science Behind Messaging
02:37 Understanding Customer Emotions
05:57 The Power of Framing
08:37 Laddering and Value Chain Development
09:56 The Art of Storytelling
12:22 Choosing the Right Language
14:18 Message Testing and Refinement
16:37 Multisensory Message Delivery
18:52 Recap and Best Practices
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Referenced:
• Value creation messages increase willingness to pay: https://journals.sagepub.com/doi/10.1509/jm.12.0179
• Value-based selling: https://www.sciencedirect.com/science/article/abs/pii/S0019850115000449
• Social norms for behavior change: https://edis.ifas.ufl.edu/publication/WC406
• Somatic markers: https://neurorelay.com/2012/05/15/emotions-create-our-preferences-the-somatic-marker-hypothesis/
• Motivated reasoning: https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.108.3.480
• Prospect theory: https://www.jstor.org/stable/1914185
• Judgments based on emotions: https://www.researchgate.net/publication/8624927_Risk_As_Analysis_and_Risk_As_Feelings_Some_Thoughts_About_Affect_Reason_Risk_and_Rationality
• Laddering: https://is.muni.cz/el/1456/jaro2013/MPH_MVPS/39278324/LadderingTheoy_original.pdf
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Happy holidays! Good Revenue is off this week, so we're bringing you one of our favorite episodes from 2024.
Thought leadership is additive, newsworthy, and educational. It teaches your audience something they didn’t know. It challenges the status quo. And it helps your audience achieve a goal or get better at something they care about. That’s why it’s an incredibly powerful tool in go-to-market, when done well.
In this episode of Good Revenue, host Neeta Bidwai covers:
• Why data-backed thought leadership changes mindsets, shows differentiated value, and is hard to copy
• How thought leadership differentiates from transactional and educational content (and why insights can’t be outsourced to AI)
• Extensive data supporting the effectiveness of thought leadership in today's business environment
• Why original insights & research are rewarded by executives, search, & social media
• The tidal wave of the self-serve buyer journey – requiring vendors to build credibility with buyer who won’t take meetings or answer phone calls.
• A systematic framework for building, resourcing, and distributing a strong thought leadership program
• How to focus on the right KPIs to measure success
Tune in for actionable strategies that can help you drive remarkable growth and stay ahead in competitive markets.
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction to Thought Leadership
00:34 Defining Thought Leadership
01:42 Types of Content: Transactional, Educational, and Thought Leadership
05:04 The Importance of Thought Leadership in Competitive Markets
07:04 Data Supporting Thought Leadership
15:46 Framework for Building Thought Leadership
22:04 Executing Your Thought Leadership Strategy
27:52 Distribution and Media Strategy
35:19 Measuring Success: KPIs for Thought Leadership
41:02 Conclusion and Final Thoughts
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References:
• LinkedIn / Edelman report: https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report
• Pavilion / Kickstand report: https://meetkickstand.com/wp-content/uploads/2023/11/Kickstand-Content-to-Conversion-EBook.pdf
• What is information gain? https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763
• SparkToro hard to measure channels: https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/
• Zero-click content: https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/
• Buyer journey data: https://goodrevenue.io/buyerjourney
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Tina Brown, President and COO of Overland-Tandberg, is an expert in technology manufacturing, cybersecurity, and mergers & acquisitions.
In this episode of Good Revenue, host Neeta Bidwai and Tina cover:
• Key trends in tech manufacturing and cybersecurity
• The impact of third-party services on cybersecurity risks
• Strategies for effective supply chain management and planning
• The challenges of human capital and talent retention in tech manufacturing
• Response and business pivots during the COVID-19 pandemic
• The importance of customer focus and culture in successful M&A
• Lessons learned from past mergers and acquisitions
• The role of diverse perspectives and global experience in effective board service
• The value of continuous learning and being prepared as a board member
Tina's extensive experience in the industry provides valuable insights for business leaders looking to navigate complex global challenges and leverage opportunities for growth. Tune in to learn how to stay ahead in a rapidly changing landscape.
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Where to find Tina:
https://www.linkedin.com/in/tinarogersbrown/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction and Guest Welcome
00:21 Current Trends in Tech Manufacturing
02:59 Supply Chain Challenges and Solutions
04:08 Talent and Workforce Development
06:06 Pandemic Impact and Business Pivot
11:56 Mergers and Acquisitions Insights
22:25 Board Service and Leadership
29:02 Personal and Professional Challenges
32:06 Conclusion and Final Thoughts
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Referenced:
• Overland-Tandberg: https://www.overlandtandberg.com/
• 50/50 Women on Boards: https://5050wob.com/
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Michael Frankel, founder and managing partner of Trajectory Capital, returns to Good Revenue to discuss the current state of M&A and predictions for 2025 in the 2nd of a 2-part episode.
In this episode of Good Revenue, host Neeta Bidwai and Michael cover:
• The impact of current market conditions on strategic M&A decisions
• How AI and new technologies are influencing business strategies
• The role of antitrust regulation and its limited effect on the M&A market
• Differences between private equity and strategic buyers in the middle market
• The significance of value creation in private equity and venture capital
• Forecasts for industry sectors facing technological disruptions and regulatory changes
Michael's insights offer a detailed roadmap for business leaders and investors to navigate the evolving economic and technological landscape. Tune in for a nuanced understanding of key strategies and market dynamics in the coming years.
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Where to find Michael:
https://www.linkedin.com/in/frankelmichael/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction and Interview Overview
00:13 Market Impact on Strategics
01:04 M&A Strategies and Industry Sectors
01:55 AI and Technology Investments
06:41 Antitrust and Regulation Effects
11:22 Private Equity vs. Strategic Buyers
19:24 Value Creation in PE and VC
28:19 Conclusion and Final Thoughts
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Referenced:
• Trajectory Capital: https://www.linkedin.com/company/trajectory-capital/
• BCG Report: https://www.bcg.com/capabilities/mergers-acquisitions-transactions-pmi/mergers-acquisitions-activity-by-year
• Prior episode of Good Revenue: https://podcasts.apple.com/us/podcast/24-mastering-m-a-with-michael-frankel-trajectory/id1707461473?i=1000648176675
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Michael Frankel, founder and managing partner of Trajectory Capital, returns to Good Revenue to discuss the current state of M&A and predictions for 2025 in the 2nd of a 2-part episode.
In this episode of Good Revenue, host Neeta Bidwai and Michael cover:
• The impact of current market conditions on strategic M&A decisions
• How AI and new technologies are influencing business strategies
• The role of antitrust regulation and its limited effect on the M&A market
• Differences between private equity and strategic buyers in the middle market
• The significance of value creation in private equity and venture capital
• Forecasts for industry sectors facing technological disruptions and regulatory changes
Michael's insights offer a detailed roadmap for business leaders and investors to navigate the evolving economic and technological landscape. Tune in for a nuanced understanding of key strategies and market dynamics in the coming years.
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Where to find Michael:
https://www.linkedin.com/in/frankelmichael/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction and Interview Overview
00:13 Market Impact on Strategics
01:04 M&A Strategies and Industry Sectors
01:55 AI and Technology Investments
06:41 Antitrust and Regulation Effects
11:22 Private Equity vs. Strategic Buyers
19:24 Value Creation in PE and VC
28:19 Conclusion and Final Thoughts
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Referenced:
• Trajectory Capital: https://www.linkedin.com/company/trajectory-capital/
• BCG Report: https://www.bcg.com/capabilities/mergers-acquisitions-transactions-pmi/mergers-acquisitions-activity-by-year
• Prior episode of Good Revenue: https://podcasts.apple.com/us/podcast/24-mastering-m-a-with-michael-frankel-trajectory/id1707461473?i=1000648176675
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This episode of Good Revenue, hosted by Neeta Bidwai, is the third installment of our special series focusing on the characteristics that differentiate high performance organizations from average performers.
Topics include the importance of customer centricity, listening to employees, fostering a culture of learning, leveraging diverse talent, clear communication, and effective implementation of initiatives. Real-world examples from HP, IBM, Delta Airlines, and others highlight the practical applications of these high-performance strategies.
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction to High Performance Companies
00:14 Insights from Todd Horvitz
02:54 Strategies from Jim Stevenson
05:09 Data-Driven Success with Regina Garcia Cuellar
06:39 Alignment and Vision with Ashton Belk
07:56 Implementation Insights from Joyce Chung
10:24 Conclusion
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Referenced:
• Todd Horvitz: https://www.youtube.com/watch?v=UkHv0sY226k
• Jim Stevenson: https://www.youtube.com/watch?v=EBEz8dw0_lA
• Regina García Cuéllar: https://www.youtube.com/watch?v=bkgVxGVEPvc
• Ashton Belk: https://www.youtube.com/watch?v=iYnsNUsVLTI
• Joyce Chung: https://www.youtube.com/watch?v=IzdxX2lgBqE
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Host Neeta Bidwai explores the pivotal role of emotions in human decision making. Building on our previous discussions around willingness to pay and pricing power, this episode highlights the significant influence of emotions across various fields. From consumer behavior to finance, politics, and healthcare, peer-reviewed studies demonstrate how emotions shape our decisions more than we might realize. Understanding the dual nature of emotional influence, the practical applications in real-world scenarios, and strategies to harness emotional awareness provides better decision-making outcomes.
Highlights:
00:00 Introduction to Emotions in Decision Making
00:25 The Universality and Speed of Emotions
01:28 Emotions as Decision-Making Tools
01:43 Recap of Key Emotional Influences
02:30 Impact of Emotions on Information Processing
03:04 Dual Nature of Emotional Influence
04:07 Emotions and Decision-Making Patterns
04:52 Practical Applications Across Industries
05:06 Consumer Behavior and Emotional Responses
05:41 Emotions in B2B and Other Industries
07:51 Strategies for Better Decision Making
08:55 Conclusion: Leveraging Emotional Awareness
10:14 Final Thoughts and Farewell
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Jazz Samra, Head of Innovation and Strategic Partnerships at Wells Fargo, is an expert in fostering collaboration with tech companies and venture capital firms.
In this episode of Good Revenue, host Neeta Bidwai and Jazz cover:
• Key global trends shaping the financial services sector
• Opportunities for innovation in collective banking and generational wealth transfer
• Wells Fargo's five principles for driving innovation
• The balance between centralized and decentralized innovation approaches
• The importance of customer focus and product-led innovation
• The concept of the 'middle path' to innovation, blending building, buying, and co-creating
• Strategies for balancing innovation with regulatory requirements
• Metrics for measuring innovation success in large organizations
• The role of diversity, equity, and inclusion in tech innovation
• Advice for startups navigating the current economic climate
• Personal insights and career reflections from Jazz
Jazz's extensive experience offers valuable lessons for business leaders looking to drive sustainable innovation and growth in the financial services sector. Tune in to gain insights on how to stay competitive and innovative in a rapidly evolving landscape.
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Where to find Jazz:
https://www.linkedin.com/in/jazzsamra/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction and Guest Welcome
00:47 Global Trends in Financial Services
02:39 Innovation at Wells Fargo
05:53 The Middle Path to Innovation
07:06 Operationalizing Innovation
14:00 Measuring Innovation Success
18:38 Fintech Partnerships and External Innovation
19:35 Diversity, Equity, and Inclusion in Tech
21:34 Advice for Startups and Entrepreneurs
23:24 Personal Insights and Career Reflections
26:42 Conclusion and Final Thoughts
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Referenced:
• Harvard Business Review on the Middle Path to Innovation: https://hbr.org/2020/04/the-middle-path-to-innovation
• Jim Collins' Good to Great: https://www.jimcollins.com/books.html
• Wells Fargo: https://www.wellsfargo.com/
• Innovator’s Dilemma: https://www.hbs.edu/faculty/Pages/item.aspx?num=46
• Innovator’s Dilemma: https://bookshop.org/p/books/the-innovator-s-dilemma-when-new-technologies-cause-great-firms-to-fail-clayton-m-christensen/15277786?ean=9781633691780&gad_source=1&gclid=Cj0KCQiAkJO8BhCGARIsAMkswyh0eazp1R1LAAb-1nxz_v0V7DgCJ_fRwE_rUKZLgUjgAOYkq4mA2tQaArVxEALw_wcB
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In this special U.S. Election Day episode of Good Revenue, we revisit one of our most popular episodes, diving deep into why traditional lead generation strategies often fall short for many organizations. The discussion is led with passion and backed by data, aiming to inspire conversations among CFOs, CEOs, and board members about building more efficient and customer-friendly business models. Key topics include the complexities of customer acquisition, the inefficiencies of traditional lead gen frameworks, and the shift towards more customer-centric approaches. Thought leadership, trust-building, and adapting KPIs to better serve your audience are emphasized as crucial steps for modernizing go-to-market strategies. Tune in for actionable insights on navigating today's challenging and crowded markets.
Highlights:
00:00 Introduction and Context
00:58 Challenges in Traditional Lead Generation
02:45 Defining Lead Generation and Demand Generation
03:43 Popular Lead Generation Frameworks
05:22 The Salesforce Model and Its Impact
08:03 Issues with Current Lead Generation Assumptions
09:40 Consequences of Ineffective Lead Generation
14:23 Changing Buyer Behavior and Sales Challenges
26:51 Strategies for Effective Go-to-Market Models
29:09 Validating and Segmenting Your Market
34:45 Building Trust Through Thought Leadership
40:12 Adapting Business Goals and Metrics
42:33 Conclusion and Final Thoughts
Resources:
Slides
Youtube video
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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Host Neeta Bidwai breaks down the overlooked power of messaging in influencing customer perceptions of willingness to pay and value.
Key topics include:
• The science behind effective messaging
• How emotions and psychology affect decision-making and willingness to pay
• Strategies for crafting messages that not only emphasize product benefits but also evoke emotional connections with customers
• The role of framing, laddering, and storytelling in creating impactful messages
• Best practices for language choice and multisensory message delivery
• Comprehensive testing and refinement of messaging strategies
Join us for an in-depth look at how powerful messaging can command price premiums, withstand market pressures, and foster sustainable competitive advantages.
_
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
_
Highlights:
00:00 Introduction to Effective Messaging
00:58 The Science Behind Messaging
02:37 Understanding Customer Emotions
05:57 The Power of Framing
08:37 Laddering and Value Chain Development
09:56 The Art of Storytelling
12:22 Choosing the Right Language
14:18 Message Testing and Refinement
16:37 Multisensory Message Delivery
18:52 Recap and Best Practices
_
Referenced:
• Value creation messages increase willingness to pay: https://journals.sagepub.com/doi/10.1509/jm.12.0179
• Value-based selling: https://www.sciencedirect.com/science/article/abs/pii/S0019850115000449
• Social norms for behavior change: https://edis.ifas.ufl.edu/publication/WC406
• Somatic markers: https://neurorelay.com/2012/05/15/emotions-create-our-preferences-the-somatic-marker-hypothesis/
• Motivated reasoning: https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.108.3.480
• Prospect theory: https://www.jstor.org/stable/1914185
• Judgments based on emotions: https://www.researchgate.net/publication/8624927_Risk_As_Analysis_and_Risk_As_Feelings_Some_Thoughts_About_Affect_Reason_Risk_and_Rationality
• Laddering: https://is.muni.cz/el/1456/jaro2013/MPH_MVPS/39278324/LadderingTheoy_original.pdf
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Luke Cooper, General Partner at Latimer Ventures, shares his inspiring story of resilience, entrepreneurship, and community impact.
In this episode of Good Revenue, host Neeta Bidwai and Luke cover:
• Luke's early life growing up in poverty in Bridgeport, Connecticut and the impact of his father's incarceration on his own journey
• How his experiences shaped his perspective on risk and long-term value creation
• Key decisions in building and selling his first cybersecurity company for a 27x return
• The importance of maintaining a focus on exit strategies early in the lifecycle of a startup
• His unique approach to fund management and M&A strategy
• Differences in traditional venture capital approaches and the importance of pragmatism
• The role of creativity, pragmatism, diverse perspectives, and culture in building high-performance companies
Luke's remarkable journey and insights provide valuable lessons for both entrepreneurs and investors. Tune in to gain inspiration from his story and learn practical strategies for success in the competitive landscape of tech entrepreneurship and investment.
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Where to find Luke:
https://www.linkedin.com/in/lukecooperbaltimore/
https://www.latimer.vc/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:44 Luke's Origin Story
03:21 The Journey to Entrepreneurship
11:49 Building and Selling a Cybersecurity Company
16:56 Insights on Risk and Growth
17:45 The Importance of Exit Strategy
23:33 The Challenges of Multi-Tasking in Startups
24:13 Focusing on Customer Needs
25:21 Transition to Investor Insights
25:43 Critique of Traditional Venture Capital
28:45 Innovative Fund Management Strategies
31:44 Navigating the LP Landscape
33:27 Realistic Investment Returns
37:16 Operationalizing M&A in Fund Management
40:45 Current Market Concerns and Future Outlook
43:39 The Importance of Culture in High-Performance Companies
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Referenced:
• Brené Brown on shame and emotions: https://brenebrown.com/
• CTS https://eship.georgetown.edu/luke-cooper/
• Fixt acquisition by Assurant: https://technical.ly/startups/luke-cooper-startup-fixt-acquired-by-fortune-500-insurer-assurant/
• Ta-Nehisi Coates: https://ta-nehisicoates.com/
• Why Should White Guys Have All the Fun? by Reginald Lewis: https://www.amazon.com/Should-White-Guys-Have-Billion-Dollar/dp/1574780360/
Hosted on Acast. See acast.com/privacy for more information.
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Mike Maynard is the CEO of Napier Group, a UK-based PR and marketing firm.
In this episode of Good Revenue, host Neeta Bidwai and Mike, discuss:
• Mike's unique transition from engineering to marketing and his own experience with M&A.
• Lessons from acquiring an agency before the dot-com crash and the importance of client retention.
• How client M&A activity has shaped his strategic insights.
• The role of clear communication and brand management during an acquisition.
• Real-world examples of crisis management and maintaining trust in B2B tech.
• The significance of customer focus and adaptability in high-performance organizations.
Gain valuable advice on navigating mergers and acquisitions, handling crises, and ensuring long-term client satisfaction in a competitive market. Tune in for deep insights from Mike's extensive experience.
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Where to find Mike:
https://www.linkedin.com/in/mikemaynard/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction and Guest Welcome
00:39 Diving into M&A Experiences
03:44 Client Perspectives on M&A
07:47 The Role of Communication in M&A
19:23 Navigating Crisis and Reputation Management
30:15 The Self-Directed Buyer Journey
34:18 High Performance Organizations
35:21 Conclusion and Farewell
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Referenced:
• Napier Group: https://www.napierb2b.com
• Microchip Technology Inc.: https://www.microchip.com
• Atmel Corporation: https://www.atmel.com
• Microsemi Corporation: https://www.microsemi.com
Hosted on Acast. See acast.com/privacy for more information.
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This episode of Good Revenue, hosted by Neeta Bidwai, is the second installment of our special series focusing on the characteristics that differentiate high performance organizations from average performers.
Topics include the importance of being outcome-oriented rather than just focusing on output, fostering a growth mindset with openness and flexibility, the significance of an ethical and data-driven approach, empowering employees, maintaining a strong company culture and vision, understanding customer needs, and having diverse expertise in leadership.
Highlights:
00:17 Chris Jones on Product Alignment and Outcomes
02:53 Shinyoung Park on Growth Mindset
05:00 Matt Moscardi on Embracing Criticism and Metrics
06:34 Jina Kim on Employee Empowerment
07:04 Greg Stein on Culture and Vision
08:26 Michele Maguire on Knowing Your Customer
09:12 Heather Spilsbury on Board Expertise
10:46 Jennifer Krusius on Customer Feedback and Data
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://www.goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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J Li is a partner at Prototype Thinking Labs, and a champion of the firm's unique methodology that boosts confidence levels in ideas from 10-40% to 60-70% through focused experimentation and iterative testing.
In this episode of Good Revenue, host Neeta Bidwai and J cover:
• The importance of addressing the neglected early stages of product development
• How to measure confidence in your prototypes
• The significance of understanding the 'tango' or core interaction in testing,
• Case studies covering the difference between early-stage and high-confidence experiments
• How to mitigate risk by validating crucial elements early on.
• Effective methods for engaging users and gathering invaluable feedback
• The shortcomings of traditional testing methods like landing pages and A/B tests
• Practical tips for companies looking to implement this approach
J offers valuable insights that could save years of development time while ensuring successful market engagement. Whether you're a startup or a large enterprise, this episode is packed with advice to refine your product development process.
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Where to find J:
https://www.linkedin.com/in/jfanli/
https://www.prototypethinking.io/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction to Good Revenue
00:14 Understanding Prototype Thinking Labs
00:31 The Concept of Prototype Thinking
03:07 Measuring Confidence in Prototypes
05:38 Stages of Product Development
10:01 Case Study: Uber for Dogs
16:29 Case Study: BannerTech's HVAC Solution
20:36 The Magic Moment with CEOs
21:15 Turning User Tests into Sales Meetings
21:54 Challenges in Engaging Technicians
22:36 Creative Solutions for Technician Feedback
24:46 Redesigning the Technician App
25:39 Insights on User Engagement
26:35 The Importance of Understanding User Behavior
27:51 B2B User Testing and Sales
30:36 Critique of Landing Page and AB Testing
35:20 The Role of Ideation in Design
37:52 Final Thoughts and Recommendations
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Referenced:
• Design Thinking Methodologies: https://www.ideou.com
• The Lean Startup: https://theleanstartup.com
• Brene Brown on Creativity and Process: https://brenebrown.com
Hosted on Acast. See acast.com/privacy for more information.
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Host Neeta Bidwai breaks down how permission structures shape public opinion and drive behavioral change. The discussion covers:
• A detailed look at the science and theory behind permission structures
• The significance of permission structures in politics, including examples like criminal justice reform, health policy, marriage equality, and climate change
• Business applications such as cloud computing, mobile payments, subscription models, sustainable products, telehealth, and electric vehicles
• Techniques for creating ethical and thoughtful permission structures
• Ethical considerations for using these techniques responsibly to align with both organizational goals and customer values
The episode provides a rich toolkit supported by peer-reviewed research to help businesses and organizations implement effective and ethical permission structures.
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Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction to Permission Structures
01:07 Understanding Permission Structures
01:50 Political Examples of Permission Structures
03:16 Business Applications of Permission Structures
07:57 Techniques for Creating Permission Structures
12:08 Ethical Considerations and Conclusion
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Referenced:
• Cognitive dissonance: https://www.jstor.org/stable/24936719
• Robert Cialdini: https://bookshop.org/p/books/influence-the-psychology-of-persuasion-robert-b-cialdini/15467532?ean=9780062937650
• Richard Thaler & Cass Sunstein: https://bookshop.org/p/books/nudge-the-final-edition-cass-r-sunstein/16977176?ean=9780143137009
• Criminal justice reform: https://www.nationalaffairs.com/publications/detail/conservatives-and-criminal-justice
• Cloud adoption: https://www.sciencedirect.com/science/article/abs/pii/S0378720614000391
• Subscription models: https://books.google.de/books/about/Subscribed.html?id=BWRDDwAAQBAJ&redir_esc=y
• Change management: https://www.library.hbs.edu/working-knowledge/breaking-the-code-of-change
• Framing: http://ereserve.library.utah.edu/Annual/COMM/7200/Endres/lakoff.pdf
• Incremental commitment: https://psycnet.apa.org/record/1966-10825-001
• Overton window: https://www.mackinac.org/OvertonWindow
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Joyce Cacho is a global expert in supply chain, financials, and risk management, and an experienced member of both public and private company boards.
In this episode of Good Revenue, host Neeta Bidwai & Joyce explore:
• How questioning assumptions can signal business growth
• Embracing complexity in strategic planning
• The balance between short-term needs and long-term vision
• The importance of P&L restructuring and supply chain transformations
• The economic value of diverse perspectives in boards and executive teams
• Board oversight for successful M&A strategies
• AI’s role in enhancing productivity, worker safety, and product quality
Join us to learn how to thrive in complexity and drive sustainable growth in your organization.
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Where to find Joyce:
https://www.linkedin.com/in/joycecacho/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
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Highlights:
00:00 Introduction to Joyce Cacho
00:19 Joyce's Journey: Thriving in Complexity
01:44 Indicators of Business Growth
04:22 Intentionality in Decision Making
07:29 Aligning Policy with Financial Statements
14:42 Restructuring for Transformation
19:31 The Value of Diverse Perspectives
29:06 Board Governance and M&A Strategy
33:41 Embracing AI and Future Opportunities
37:52 Final Thoughts and High Performance Companies
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Referenced:
• Blue Ocean Strategy (Harvard Business Review article): https://hbr.org/2004/10/blue-ocean-strategy
• Blue Ocean Strategy book: https://bookshop.org/p/books/blue-ocean-strategy-expanded-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-w-chan-kim/16651368?ean=9781625274496
• 50/50 Women on Boards: https://www.5050wob.com/
• Sistema Bio:https://sistema.bio/
• Land O Lakes: https://www.landolakes.com/
• Sunrise Banks: https://sunrisebanks.com/
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John Driver is the inspiring CEO of Lynx Technology, the board chair of 50/50 Women on Boards, and a champion for mission-driven corporate service.
John shares his experience acquiring Lynx from an international parent corporation while serving as its COO. John details the process, the challenges faced, and the ultimate success of the acquisition. He also discusses his extensive board service, including his roles on public company and nonprofit boards, and highlights the importance of diverse perspectives in optimizing value creation and corporate governance. John provides valuable advice for entrepreneurs and executives on leadership, resilience, and making the most of unexpected opportunities.
Highlights:
00:19 The Origin Story of Lynx Technology
01:37 The Process of Selling the Company
03:23 Considering Becoming the CEO
05:43 Securing the Acquisition
09:18 Navigating International Challenges
18:05 Board Service and Leadership Insights
21:51 The Importance of Diversity and Inclusion
22:23 The Economic Value of Diverse Perspectives
23:13 Innovation and Creativity Through Diversity
23:42 Better Decision Making with Diverse Teams
24:23 Increased Market Reach and Employee Performance
25:23 Enhanced Reputation and Risk Management
27:05 Real-World Example: The McDonald's Happy Meal Problem
29:17 Choosing Mission-Oriented Board Positions
32:41 Mentoring and Promoting Board Diversity
39:52 Finding Diamonds in the Rough
41:52 The Power of Belief and Culture in Organizations
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Where to find John:
https://www.linkedin.com/in/johndriver/
Where to find Neeta:
https://www.linkedin.com/in/neetabidwai/
Where to find Good Revenue:
https://goodrevenue.io/goodrevenue
Hosted on Acast. See acast.com/privacy for more information.
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