Episodi
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Confession time: I nearly threw away months of strategic planning for a quick win... and I'm betting you've felt that temptation too. If you're itching to create something new for your business right now, this episode might just save your sanity (and your Christmas break)...
Ever found yourself at your desk, surrounded by half-drunk cups of tea, frantically plotting out a new lead magnet or offer because you're convinced that's what your business needs right now? Trust me, I've been there – in fact, I almost derailed my own strategic plans just last month with a last-minute Black Friday panic!
Here's what I'm sharing in this week's cuppa and chat:
The real reason I binned my Black Friday plans (and why it turned out to be my smartest business move)
Why creating "just a quick lead magnet" is like saying you'll only eat one biscuit from the tin (we all know how that ends!)
My tried-and-tested tricks for making your existing content work as hard as a tea bag in a builder's brew
The simple tweaks that'll transform your customer journey from 'meh' to 'magnificent' (without having to start from scratch)
Plus, I'm lifting the lid on something exciting brewing for 2025 – a brand new year-long container for marketers who want to add ads to their offer suite! (join the waitlist here: LEAP)
Whether you're tempted to create a last-minute December offer or feeling the pressure to launch something new, this episode will help you step away from the panic-creating precipice and make strategic decisions that'll have you gliding into the new year feeling sorted.
Ready to stop the endless cycle of creating new things and start making what you've already got work harder?
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Ready to enjoy your Christmas break without watching your business momentum grind to a halt? Pour yourself a cuppa and get comfy, because in this episode I'm sharing my tried-and-tested strategy for keeping your ads working their socks off while you're building gingerbread houses and watching nativity plays!
Here's what I'm dishing up today:
Why the festive period (especially between Christmas and New Year) can actually be a golden opportunity for lower ad costsMy three-pronged approach to running ads over Christmas (and why you only need £6 a day to keep things ticking!)The exact strategy I used at British Airways to balance automation with genuine connection (and how you can steal it for your business)How to set everything up NOW so you can actually delete Instagram over Christmas (yes, really!)Whether you're planning to launch something exciting in January or just want to maintain your momentum without being glued to your phone, I'll show you exactly how to keep your business growing even when you're knee-deep in Christmas chaos.
Perfect for you if you're wondering:
How to maintain visibility without posting dailyWhat ad campaigns actually work during the festive periodHow to build your audience while you're offlineWhether it's worth running ads over Christmas (spoiler: it absolutely is!)Ready to set up your Christmas ad strategy that works harder than Santa's elves? Pop on the kettle, grab your favourite Christmas biccie, and let's make sure your business keeps sparkling even when you're taking a well-deserved break!
Helpful Resources Mentioned:
Free Step-by-Step Guide to Engagement Ads: CLICK HERE£27 Mini Course for Easy Engagement Ads: CLICK HEREThe Audience Builder Course: CLICK HERE
If you enjoy the podcast, here are some ways you can continue the conversation:Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here:
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Episodi mancanti?
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"Instagram followers are just a vanity metric" - sound familiar? In this episode, I'm challenging that common advice and showing you why thoughtful follower growth could be the missing piece in your business strategy!
Here's what we're diving into this week:
Why focusing solely on engagement (and ignoring follower growth) could be holding your business backThe real reason your launches are getting harder (hint: it's not your content!)How to calculate your ideal monthly follower growth based on your business modelMy simple £3/day Meta ads strategy to attract your dream clientsThe DREAMER framework for creating scroll-stopping content that convertsWhether you're running a membership, launching courses, or scaling your services, I'll show you how to grow your Instagram strategically without creating tons of new content or praying for that viral moment.
Ready to turn those "vanity metrics" into real business growth? Pop the kettle on, grab your favourite biscuits, and let's get your Instagram working harder for your business!
LINKS:
Audience Builder Course (including the Instagram Amplifier Ad Campaign) - sophiegriffiths.co/abc
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Ready to get your Instagram posts seen by the followers who actually need to see them? In this episode, I'm showing you exactly how to reach 80% of your followers (instead of the usual 20%) using strategic £3/day ads.
Here's what we're covering:
Why hoping your important posts will "get seen" isn't a strategy (and the simple £3/day fix that changes everything)The exact campaign setup that gets your content in front of YOUR followers when it actually mattersHow to choose which posts to amplify for maximum impact (because not every post needs a visibility boost!)My proven framework for timing your content amplification perfectlyPlus, I'm sharing something special - a complete guide that walks you through my engagement ad strategy step by step. AND, if you're ready to take action, I'll tell you about my new £9 mini-course that shows you exactly how to implement everything we discuss.
This episode is perfect for ambitious business owners who are tired of watching their best content disappear into the void. Whether you're launching a new offer, sharing client wins, or dropping your best tips - you need to know your followers will actually see it!
Ready to make sure your important posts get seen by the people who followed you for a reason? Grab your coffee (or tea if you're fancy like that), and let's turn £3/day into maximum reach for the content that matters most!
CLICK HERE to access the free STEP-BY-STEP GUIDE: How to Get Your Instagram Posts Seen: The £3 Strategy That Actually Works.
CLICK HERE to get started with ‘easy engagement ads’ now!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Fancy a peek behind the curtain of a £60K launch that looked slightly unhinged (!) but wasn't nearly as spontaneous as it looked? Pour yourself a cuppa, because in this episode I'm sharing the full, unfiltered story of how I launched both a mastermind AND a minimind program (yes, at the same time - my team thought I'd lost the plot!)
Here's what I'm spilling the tea on:
Why what looked like a 'quick' September launch actually started brewing back in April (and why this slow-cook approach was crucial to its success)The mindset wobbles that nearly stopped me launching altogether (spoiler: imposter syndrome doesn't care how experienced you are!)How I turned my 'failures' into my biggest selling points (and why my messy business journey became my secret weapon)The exact steps I took to build the right audience BEFORE launching (no last-minute scrambling required!)Why I made the slightly mad decision to launch two offers simultaneously (and how it actually worked out brilliantly)Plus, I'm sharing how this launch helped me secure £15K in monthly revenue for the next six months - something that would have seemed absolutely crazy this time last year!
Ready to discover why sometimes the 'crazy' ideas are actually your best business moves? Pop the kettle on, grab your favourite biscuits, and let's dive into the truth behind launching bigger than you ever thought possible!
To find more information on the Minimind: CLICK HERE .
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Feeling confused about Black Friday? Wondering if you should jump on the bandwagon or sit this one out? Or maybe Small Business Saturday is a better option? And if you do an offer, should you use ads to promote it?! Don't worry, I've got you covered. Pour yourself a cuppa and let's dive into the world of Black Friday for service-based businesses.
Here's what we're sipping on today:
The great debate: To Black Friday or not to Black Friday? 🤔Should you discount (and by how much?!) Selling high ticket for Black Friday without devaluing your timeShould you use ads to promote your offer? (Spoiler: It depends!)Whether you're planning to offer a cheeky discount, add some irresistible value, or launch a limited-time offer, this episode will give you the confidence to create a Black Friday campaign that's as enticing as a perfectly brewed cuppa on a chilly autumnal morning.
Ready to turn your Black Friday from meh to magnificent? Let's dive in! 🦁
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Ready to kick off 2025 with a bang that'll have your ideal clients queueing up faster than for the Boxing Day sales? Well, pop the kettle on and grab your favourite biscuits, because in this episode, Sophie shares what SHE would do if she was planning a sell out January launch as well how she helps her clients do exactly that.
Here's what we're diving into today:
Why October is the perfect time to start prepping your January launch (and no, we haven't lost the plot!)How to identify and attract your 'hell yes' clients before the festive season kicks inClever ways to use Black Friday and the holiday season to your advantage (without feeling like a pushy salesperson)The art of creating irresistible early bird offers that'll have people signing up faster than you can say "mince pie"Tips for building momentum and confidence in your launch before you've even rung in the New YearWhether you're planning to release a new course, kick off a group program, or launch a must-have product, this episode will give you the confidence to create a January launch that's as warm and inviting as a cosy fireside chat.
Ready to turn your January launch from 'meh' to marvellous? Let's get cracking!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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There's a point in your business where you realise that if you want to truly be able to step away without everything grinding to a halt, you need to get some support. But deciding who you need in a team, what exactly they are going to help you with and how it can truly help and not just add more to your plate isn't always a smooth journey!
Pour yourself a cuppa and join Sophie as she shares her journey of scaling her business through effective team building.
Here's what's brewing:
The rollercoaster ride of growing a team (spoiler: it's not always smooth sailing!)Why hiring for outcomes, not just tasks, is the secret sauce to successHow to find team members who'll thrive in your business's unique environmentThe art of delegating entire projects (and why letting go of that last 20% is crucial)Creating systems that empower your team to shineWhether you're just starting to build your team or you're looking to level up your leadership skills, this episode is packed with practical tips and inspiring insights that'll help you create a thriving, sustainable business.
Ready to stop being a bottleneck and start being a Lionhearted CEO? Pop the kettle on, grab your favourite biscuits, and let's get stuck in!
READY TO LEAP INTO A
LionHearted CEO Mastermind:
How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind.
You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business.
You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!).
Sound perfect?
The LionHearted CEO is for you!
Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up.
INEVITABLE Minimind:
You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue.
You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support.
You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out.
Sound perfect?
The INEVITABLE Mini Mind is for you!
Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up.
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here:
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Having a shed load of systems isn't going to magically run your business for you, but investing in the RIGHT systems and using them alongside a brilliant team is a GAME CHANGER.
In this episode, I share:
The three key ingredients for a robust business system: operational, client delivery, and business growthMy journey from systems magpie to streamlined CEO (and how you can avoid my mistakes!)The tech stack that keeps Sophie Griffiths Co running smoothly and efficientlyWhy your systems need to go beyond just the tech (hint: it's all about the client experience)You'll discover how to create a business that runs smoothly even when you're not at the helm, whether you're just starting to think about systems or looking to level up your existing ones.
Ready to turn your business into a streamlined, revenue-generating powerhouse? Pop the kettle on, grab a biccy, and let's dive in!
READY TO LEAP INTO A
LionHearted CEO Mastermind:
How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind.
You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business.
You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!).
Sound perfect?
The LionHearted CEO is for you!
Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up.
INEVITABLE Minimind:
You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue.
You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support.
You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out.
Sound perfect?
The INEVITABLE Mini Mind is for you!
Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up.
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple,
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Love the idea of a podcast but not sure if it's really where you should be spending your time? In this episode, Sophie shares her journey of starting and growing a podcast. She's also sharing what she's learnt about creating a podcast that resonates with your audience AND supports your business goals.
Here's what we're covering today:
The key reasons for starting a podcast (and why you might want all three!)My journey with podcast formats and how it led to reaching the UK's top 5 marketing chartsThe reality of producing two episodes a week (and why I'm dropping down to one)What's next for the Lionhearted CEO podcastYou'll learn how to develop a podcast strategy that aligns with your business objectives and keeps your audience engaged. Whether you're considering starting a podcast or looking to refine your existing one, this episode offers practical insights to help you make the most of this powerful medium.
Grab a cuppa, and let's dive in!
READY TO LEAP INTO A
LionHearted CEO Mastermind:
How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind.
You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business.
You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!).
Sound perfect?
The LionHearted CEO is for you!
Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up.
INEVITABLE Minimind:
You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue.
You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support.
You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out.
Sound perfect?
The INEVITABLE Mini Mind is for you!
Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up.
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to
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Imagine going into 2025 already knowing you were going to hit your revenue goal. It was all locked in... secure. This is what I help my clients do and what I have created for myself, and in this episode I'm going to share how you can too.
Here's what we're covering:
Creating a Superfan System that grows your list AND builds an audience who are excited to buy from youHow to strategically stack your revenue for consistent, predictable income... without adding in loads of new offers. Lionhearted Leadership & to create simple systems, an effective team and the mindset and identity shifts of a confident CEO.You'll discover how to create a business that generates income even when you're not actively working, whether you're just starting out or looking to level up your existing venture.
Ready to create a business that gives you more freedom and less stress? Put the kettle on, grab a biscuit, and let's dive in!
READY TO LEAP INTO A
LionHearted CEO Mastermind:
How would it feel going into January knowing you had already secured 6 figures for 2025? THAT is what we're going to be creating in the Mastermind.
You've already got your core offers and some scalable offers (maybe too many...!). You might have a podcast or have written a book (or both!). But you know if you truly want to create a business where your revenue isn't tied to your time and energy, you need to be a hell of a lot more intentional about how you're growing your business.
You know you need to probably streamline your offers, invest in team support and actually start leveraging ads... but left doing it on your own, you know it won't happen (well, not fast enough!).
Sound perfect?
The LionHearted CEO is for you!
Click HERE for a video where I spill the tea on the Mastermind and HERE for all the info & how to sign up.
INEVITABLE Minimind:
You're not new to running your own business. You love running your business. But you are ready to take it up a level and start really seeing yourself as a business owner with secure, predictable revenue.
You're probably aiming for around £3-5k/m, you have a core offer but want to start to introduce additional revenue streams, ads, systems maybe some team support.
You know you want to scale and you want to prioritise getting the right foundations in place so that once you are ready, you can dial up the revenue, without burning out.
Sound perfect?
The INEVITABLE Mini Mind is for you!
Click HERE for a video where I spill the tea on the mini mind and HERE for all the info & how to sign up.
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to...
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Ready to scale but can't imagine fitting in any more work or clients right now? In this episode, we're diving into three common business models and how you can boost your revenue without creating anything new.
Here's what we're sipping on today:
The membership model: How to make it work (even if you're not a "membership person"!)Multiple course offers: Navigating the menu without overwhelming your clientsHigh-ticket mastery: Balancing your premium offer with scalable optionsOften, the key to growth is right there in your existing offers – it's just about getting a bit creative with how you package and present them!
Ready to roar louder in your business? Hit that subscribe button, leave a review (pretty please with a cherry on top!), and I'll see you in the next episode!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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In a group coaching call last week we had a great discussion about what happens when your ads seem to be going well, but hardly any of the new leads are actually clicking on the lead magnet or opening your emails.
I wanted to share the 3 things we talked about and how you can solve this issue too:
Why great ad performance doesn't always equal engaged subscribersThe three key ingredients to turn those leads into eager readersHow to create a lead magnet that's irresistible (and actually gets consumed!)Pop on your favourite cuppa (no judgement if it's wine o'clock!), get comfy, and let's dive in!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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When you're scaling your business it can be really easy to get stuck in what I call 'the messy middle'. In this episode, I'm spilling the tea on how I transformed my approach to growth and found a way to build a business that truly aligns with my values and lifestyle. Grab your cuppa and let's dive in!
Here's what we're sipping on today:
Why hitting 10K months isn't always the dream it's cracked up to beThe pitfalls of focusing solely on one offer (hello, evergreen program stress!) How I discovered my 'stackable revenue strategy' and why it's a game-changer The freedom of having 8-10K in revenue secured months in advanceWhether you're feeling the pressure of inconsistent income or dreaming of taking proper time off without financial stress, this episode will give you food for thought on how to build a business that supports your ideal lifestyle.
Feeling inspired to shake up your revenue strategy? I'm thrilled to share that my Mastermind is kicking off in October, where we'll dive deep into creating a business that truly works for you. There are still a few spots left, so if you're ready to secure five figures of revenue through to March 2025 (yes, really!), pop me a message on Instagram (@sophiegriffithsco). Let's chat about whether it's the perfect fit for you!
Ready to turn your business from stressful to stackable? Pour yourself another cuppa, hit play, and let's get building a business that brings you joy as well as pounds in the bank!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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If you're anything like me, you know it's possible to boost your sales without burning out - but figuring out how to do it for your specific business can be a head-scratcher. Well, pop the kettle on and grab a biscuit, because I'm about to break down exactly how I generated 57 sales in just 42 days, all while working 3-day weeks and actually enjoying my summer!
Here's what we're diving into:
• The practical strategies I used to exceed my sales goal (and how you can adapt them)
• How I set up 11 different revenue streams to keep the income flowing consistently
• The real impact of payment plans on your business (and why they're not just for your clients)
• How I managed to update my course and hit targets without sacrificing my work-life balance
You'll learn how to approach your business growth like a Lionhearted CEO, focusing on creating multiple income streams that work for you, not against you. Whether you're feeling stuck with one offer or looking to diversify your income, this episode will give you actionable ideas to create a business that feels light, fun, and sustainable.
Ready to apply these strategies to your own business? Top up that cuppa, and let's dive in!
P.S. I'm sharing my favourite legal template resource in this episode - it's been incredibly helpful for running ads and growing my list legally. I think you'll find it really valuable too!
Links Mentioned in the Podcast:
Privacy Policy - https://www.lucylegal.co.uk/a/2147516959/ZPrrYXQy
Get Legit Essentials - https://www.lucylegal.co.uk/a/2147495354/ZPrrYXQy
Luxe Bundle for Service Providers: https://www.lucylegal.co.uk/a/2147515030/ZPrrYXQy
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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I had a moment last week where I got REALLY irritated of the cookie-cutter definitions of business success plastered all over social media - and I'm actually not even just talking about '£10k months', it's way bigger than that.
So in this episode, I'm ditching the one-size-fits-all approach and diving into what success really means for me and YOU!
Here's what I'm spilling the tea on:
Why the cliché "10K months" might not be the holy grail of success (and what to focus on instead)How my idea of success has evolved from covering nursery fees to planning a work-free DecemberThe common thread of success for my mastermind members (hint: it's not about revenue targets)Why looking at success through a seasonal lens can be a game-changer for your business and sanityYou'll learn how to approach your business goals like a true Lionhearted CEO, focusing on what really matters in each season of your life and business. Whether you're just starting out or looking to redefine success in your established business, this episode will give you the permission and tools to craft success metrics that actually feel good to you.
Ready to ditch the arbitrary goals and create a version of success that lights you up? Top up that cuppa, and let's dive in!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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If you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone!
In this episode, we're demystifying campaign objectives once and for all!
Here's what I'm spilling the tea on:
The three crucial questions you MUST ask before setting up any ad campaign (and why the first one is an absolute game-changer)Why Facebook thinks I'm obsessed with sensory earphones and skincare (and what this means for your ads)The truth about why your 'Traffic' objective might be sabotaging your masterclass sign-upsMy foolproof guide to choosing the right objective for your campaign goals (no more guesswork, promise!)You'll learn how to approach your ad objectives like a true Lionhearted CEO, focusing on what really moves the needle in your campaigns.
Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to choose the right objective every single time.
Ready to stop throwing money down the drain and start seeing real results from your Facebook ads? Top up that cuppa, and let's dive in!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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If you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!).
Here's what I'm dishing up:
The game-changing book that transformed how my husband and I divide household tasks (hint: it's not about 50/50, it's about ownership!)Why I've had to stop working with clients in the US (and how setting boundaries has saved my sanity)The systems and automations that keep my business running smoother than a well-oiled tea trolleyHow I've structured my work week to accommodate school runs, poorly kids, and everything in betweenI'm no expert, but I'm sharing the practical strategies that have helped me to create a business that supports my life, not the other way around.
Whether you're a mum juggling toddlers and Zoom calls, have school age kids and are working with short days or older children who need endless taxiing around, this episode is packed with real-talk and actionable tips.
Ready to transform your work-life juggle from a chaotic circus act to a (mostly) graceful ballet? Grab your favourite biscuits, and let's dive in!
RESOURCE:
Fair Play, Eve Rodsky
Buy the Book: Click Here (UK)
Website: Click here
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Are you pouring money into Facebook ads and wondering if they're actually doing anything for your business? In this episode, we're diving deep into the world of ad metrics and the difference between what you see on the dashboard, an the actual business impact!
Here's what we're unpacking:
The 5 key metrics in your Facebook ads dashboard you should be watching like a hawkWhy a low cost per lead isn't always cause for celebration (and when it might be a red flag!)How to tell if your ads are attracting your dream clients or just tyre-kickersThe often-overlooked business metrics that reveal your ads' true impactYou'll learn how to look beyond the flashy numbers in your ads dashboard and gauge whether your ads are genuinely moving the needle in your business.
Whether you're a total newbie to Facebook ads or looking to fine-tune your strategy, this episode will give you the confidence to assess your ad performance like a pro.
Ready to stop second-guessing your ad spend and start measuring what really matters?
Grab your favourite biscuits, and let's dive in!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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Are you ready to sprinkle some magic on your business with a low-cost offer that your audience will gobble up faster than the last biscuit in the tin? In this episode, we're diving into the delicious world of low-cost offers that pack a serious punch!
Here's what I'm sharing:
What exactly is a 'low-cost' offer (and why £7, £9, and £27 are your new lucky numbers)The crucial difference between 'low-cost' and 'low-value' (and how to avoid this common pitfall)Where to find inspiration for your next irresistible offer (hint: it's not just about what you think they need!)My recipe for creating a customer journey that sells your offer on autopilotYou'll learn how to whip up a low-cost offer that's as tempting as a freshly baked scone and as valuable as your gran's secret recipe. Whether you're just starting out or looking to add some extra flavour to your existing menu of services, this episode will give you the confidence to create offers that fly off the shelves.
Ready to turn your low-cost offer from bland to grand? Pop the kettle on, grab your favourite biscuits, and let's get cooking!
If you enjoy the podcast, here are some ways you can continue the conversation: Social:Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths
Free Resource:Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,
Work together:Ready to build an audience of superfans who are excited and ready to buy from you?
Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you
Got questions?DM me on Insta or LinkedIn
Email me here: [email protected]
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