Episodi
-
This week on the Hack Your Own Podcast, join me in conversation with Tarla Lambert, co-founder of Agenda Media and editor-in-chief of Women’s Agenda.
Alongside her business partner, Angela Priestley, Tarla has cultivated a wholly independent, women-owned, and operated media empire that engages over a million Australian women each month.
Tarla shares insights into Women’s Agenda’s demographic and focus, catering to professional women aged 25 to 45, including 30% small business owners, with a recent emphasis on entrepreneurship and leadership stories.
Tarla speaks on the importance of understanding what Women’s Agenda covers (you can skip your lifestyle and beauty pitches) as she delves into the publication’s content pillars, spanning foreign politics, business, tech, science, health, and sport, with a notable commitment to highlighting issues like domestic violence.
We discuss the evolving landscape of media, the impacts of Meta restrictions on news consumption, and the importance of supporting independent news sources.
You’ll get actionable steps to pitch successfully to Women’s Agenda and how offering yourself as a contributor and a feature differs. Hint: it’s all about relevance, human-led stories, steering clear of spray-and-pray tactics, and aligning with their audience’s interests.
So, if you’re ready to take your media game to the next level and uncover how to tap into the highly engaged audience of Women’s Agenda, you’ll want to tune in.
Find Odette Barry online
https://www.odetteandco.com.au/authority-brand
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
Find Tarla Lambert online
https://www.instagram.com/tarlalambert/
https://www.instagram.com/womensagenda/
https://www.linkedin.com/in/tarlalambert
-
Meet Nicole Maycroft, the PR & Communications Manager at Kic.
Nicole walks us through what media efforts have successfully converted for Kic, how she gets Steph and Laura involved with timely trends and expert commentary, and how to create leverageable collaborations and events.
We get to hear the behind-the-scenes strategy for Kic’s latest ‘feel good’ January campaign which saw a 100% increase in year-on-year sales, and how the Kic team was able to rise above the ‘new year, new me’ toxic messaging that the health and wellness industry communicates.
Nicole tells about the importance of working with brands and publications that share a like-minded audience who align with your mission and why you should always follow up your initial pitch with a new story angle - it might just be the one that lands you top-tier coverage!
Stick around to learn how this iconic brand has successfully landed thousands of media mentions and prestigious partnerships and how you can adopt elements of Kic’s PR strategy in your own business.
-
Episodi mancanti?
-
This week on the Big Ideas Miniseries I chatted with Sophie Walker, founder and host of popular podcast Australian Birth Stories.
Sophie is the mum of 3 who used to record her podcast from the back of her Nissan X Trail during covid. She has amassed 16 million podcast listeners informing and empowering women and their birth support teams and has grown to become a million-dollar birth and pregnancy educational ecosystem.
In late 2022, I had the pleasure of working closely with Sophie to build her presence leveraging the ecosystem of influence to build visibility, a potent network of industry allies and partners, and launch her book, The Complete Australian Guide to Pregnancy.
We break down the key steps involved in Sophie’s journey, and some of the challenges she had to overcome to keep showing up as a voice of change in her industry.
This episode gives you an insight into the steps to build authority and how Sophie has relentlessly committed to offering her expertise, applied storytelling to advocate for a reduction in birth trauma and reaped the benefits of rattling the cage.
After 7 years hosting the podcast and 6 months PR campaign run by the Odette & Co team, Sophie was selected as one of 52 newsmakers in the Good Weekend, as chosen by The Sydney Morning Herald and The Age staff.
If you’re keen to understand what it takes to build credibility and want to be a driving force of change in your industry, you’ll want to tune in.
If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook
Find Sophie Walker Online
https://www.linkedin.com/in/sophie-walker
https://www.instagram.com/australianbirthstories/
https://open.spotify.com/shows
Find Odette Barry Online
https://www.odetteandco.com.au/authority-brand
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
-
In this episode of the Big Ideas Miniseries we’re putting our big ideas to work!
Today I chatted with Jodie Darlington, Global Content Director at The CEO Magazine. Jodie gives you the exact blueprint for how to write and submit your opinion editorial pieces through CEO Magazine’s newly launched contributor portal.
Jodie walks through how to pitch yourself for expert commentary and why you must provide value beyond your industry to address global concerns. Stick around if you want insights on how to get the editors of CEO Magazine to read beyond the first paragraph of your story, how to create ‘clickability’ and the importance of storytelling to sell your ideas.
If you’re breaking new ground, have big ideas that need to be shared with senior leaders, CEOs and those that aspire to leadership - this episode is going to be a goodie for you.
Grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook
You can check out The CEO Magazine’s contributor portal here: https://contentportal.theceomagazine.net/
Find Odette Barry Online
https://www.odetteandco.com.au/authority-brand
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
Find Jodie Darlington Online
https://www.linkedin.com/in/jodie-darlington-6a0129177/
-
The third episode of the Big Ideas Miniseries is all about thought leadership, expert commentary and opinion editorial. We get to the bottom of exactly how you can leverage the media to get your cause in the spotlight.
Side note: Don’t get caught up in the industry lingo, I make sure I strip things back to basics to teach you what expert commentary and opinion editorial is and how they differ.
I walk you through a concept I like to call the clout and credibility ladder. We'll begin by exploring what it looks like when you're first pitching your expertise to creating viral thought leadership content that snowballs and gains momentum.
This episode is filled with a treasure trove of real-life case studies featuring founders who have become household names by adopting the strategy I’m about to teach you; creating content that educates your audience, ignites conversation and positions your brand as an authority or pioneer in its field.
Also expect a lil’ shake up, as I respectfully ask you to get the fuck out of your out own way to make all of this happen.
If you want to see change happen, if you want to build visibility. This is the episode for you.
Grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook
Mark your calendar for the 13th of February and join the free Big Ideas on Big Stages masterclass. Secure your spot at www.odetteandco.com.au/bigstages
Find Odette Barry Online
https://www.odetteandco.com.au/authority-brand
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
-
In this episode I walk you through exactly how to get your big ideas media ready. I give you my own 5 step process as a publicist and PR mentor to stretch your big idea.
I don’t want to oversell it but I genuinely believe our stories can change the world. But if no one knows about them, we can’t create impact.
Often, we wake up in the middle of the night and jot down an idea. When we attempt to elaborate on it the next day, we realise that it's a hot take, a perspective that many others already agree with and have already vocalised.
In this episode you’ll learn to observe the media landscape with a critical lens, how to refine and disqualify your ideas so you’re not pitching a basic b!tch concept and what the substantiation process looks like when you get to the pointy end of validating your idea.
It’s not an overnight process, but one piece of really deep thought leadership research will give you rich content to lean on at every touch point, from your initial pitch to presentations, media interviews and inclusions within your book.
If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook.
Find Odette Barry Online
https://www.odetteandco.com.au/authority-brand
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
-
Introducing my new miniseries, the Big Ideas Podcast, where I walk through exactly how to get your big idea seen, heard and acted upon.
I think we can all agree that the current state of play, of systems, waste, climate inaction is not good enough. We’re in a dire state of crisis upon crisis. We need to dramatically change the way we operate in business and the way we care for one another, we need innovation AND simplification, we need fierce clarity and gentle compassion. We are ready for a new generation of leadership and business.
We need the ideas, innovation and experience of a diverse range of impact-makers, original thinkers and honest experts. We need to hear from those who drive change. Transform communities. Awaken the world. The status quo is no longer good enough.
This podcast miniseries is designed to support you to build out your arsenal of big ideas. To build the confidence to present these ideas on big stages, in news media and pitch your ideas to publishers.
In this first episode, I uncover what’s happening in the media landscape and why thought leadership PR is key to shifting the dial for your brand. We establish the groundwork to shift your big idea from your notes app, Google Document or journal into a 30-second bit, a 5-minute pitch and a 45-minute keynote.
You’ll walk away with a greater knowledge of what is a ‘big idea’ and the trending topics for 2024 and we touch on the importance of not being a basic bitch with your ideas and the essential do’s and don’ts of releasing your big ideas into the wild.
If you’re a little fed up with the state of play and have ideas about how we can make a more just and equal society, these bite-sized episodes will equip you with the motivation and inspiration to make 2024 your year to genuinely and confidently make an impact, leaving a legacy for a more positive future.
If you want to grab a copy of my comprehensive State of Thought Leadership Playbook. If you’re dreaming of TED stages, media headlines, or industry recognition, this eBook is your roadmap. Get your copy at www.odetteandco.com.au/playbook.
Find Odette Barry Online
https://www.odetteandco.com.au/authority-brand
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
-
In this episode, we speak to renowned Singapore-based Food and Lifestyle Contributor Grace Ma on Restaurant PR and deep dive into what it takes to stand out in the busy world of F&B, how to put on a food tasting for media, what great storytelling looks like in restaurant PR as well as covering topics such as if it’s important to showcase the chef! Grace has over 16 years of experience in food journalism and has written about a plethora of chefs and restaurants — from one-man-show hawkers to critically acclaimed Michelin-starred chefs and everything in between. Grace regularly contributes to CNA, Straits Times, Travel & Leisure SEA, and Tatler Dining.
Find Grace online
https://www.linkedin.com/in/gracepages/
https://www.instagram.com/littlehappyideas/?hl=en
Find Lynda online
https://www.hackyourownpr.sg/
https://www.instagram.com/hackyourownpr.sg/
-
Madieson is the head of PR and Communications at Great Wrap. I nerded out with Madieson, as PR’s do when they get together, to understand the inner workings of how Great Wrap has gained memorable media attention since the very beginning of their business journey.
In this episode, Madieson walks us through Great Wrap’s humble beginnings, where founders Jordy and Julia were packing orders in their living room after getting their first Broadsheet feature. They've since outgrown their first production facilities and even secured some major series A investments.
We dive deep into what has really worked in the Great Wraps PR strategy, why PR has been the cornerstone of the brands marketing efforts and how Madieson has utilised the power of micro-influencers in the sustainability industry to boost their brand visibility.
If you’re a founder in the early stages of business and are looking for cost effective ways to get your brand in front of an audience that will convert into dollarydoos, this chat’s for you.
Find Madieson online:
https://www.linkedin.com/in/madieson-ryan
https://greatwrap.com.au/
https://www.instagram.com/great_wrap/
Find Odette Barry online
https://www.odetteandco.com.au/hackyourownpr
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
-
Laura House is the FEMAIL Editor at Daily Mail, where she has been very happily employed for almost 7 years.
As someone who is deeply fascinated by the inner workings of small businesses and how they have risen to viral success, FEMAIL is one of the very best places for emerging brands to win headlines. If you’re willing to open up, be a lil vulnerable, and if you’re bluddy well prepared, then talking to Laura or one of the FEMAIL team could just be that rocketfuel that your business needs to get in front of millions of readers.
Laura shares exactly what her and the team are looking for from travel, lifestyle, beauty roadtests, where to shop, eat, and those human interest stories.
Find Laura House online:
https://www.linkedin.com/in/laurahouse
https://www.instagram.com/laurhouse/
Address for product mailouts:
Daily Mail Australia
Level 12 207 Kent Street,
Barangaroo
NSW, 2000Find Odette Barry online:
https://www.odetteandco.com.au/hackyourownpr
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
-
Today I had the pleasure of chatting with Luke, the Co-founder and Co-director of Compass Studio. Luke stepped out of his comfort zone today by getting in front of the mic rather than organising an interview for one of his amazing clients.
Luke walks us through the inner workings of running his PR and digital marketing agency which is determined to amplify the impact of world-bettering brands.
Luke talks about what the ‘forensic’ process of getting B-Corp certified and how the experience could improve to be more inclusive of early-stage brands.
We nerd out on the art of cutting through in the media and social landscape by staying true to being a bluddy good founder and fully embracing your values in all that your brand does.
This is a goodie, even if you’re not ready to go through the B-Corp certification process, I’d still encourage you to tune in and consider what your brand could be doing better for the planet and your people.
Find Luke Dean-Weymark
https://www.instagram.com/compass_studio/?hl=en
https://www.linkedin.com/in/lukedeanweymark/
-
Lauren Sams is the fashion editor at The Australian Financial Review, where she works across the newspaper, Fin! magazine, The Australian Financial Review Magazine and Life & Leisure. Lauren, much like her readers has grown up with the media. A career that started in the teen and young adult mags, of Cosmo and Elle, writing a snark gossip column a la Perez Hilton, through to maturing with her readers as they grew into AFR consumers, where she now writes about the business of fashion.
In this episode, Lauren talks us through the moments where her readers are soaking up her stories, whether it’s the Tuesday morning news articles or the weekend read with a coffee and scrambled eggs.
She shares the essential numbers she needs to see to validate a business success story, through to the jittery pre interview nerves she experiences, and her advice to founders on the other side of the interview desk.
If you’re planning a media event, Lauren also shares exactly what to not do, and do, to ensure you make the most of media attending.
This episode is packed to the rafters for PRs and fashion founders looking to nab a spot in some of Australia's most coveted luxury columns.
-
In this episode I chat with the very lovely Fiona Killackey award-winning author, speaker, accredited business coach and host of the popular podcast, My Daily Business.
My Daily Business has almost clocked 1m downloads with around 8000 downloads each month, helping small business owners navigate the wild world of marketing, brand, content, systems and business strategy.
Fiona has enjoyed a celebrated career working for some of the biggest global brands, through to some of Australia’s iconic brands.
This twice-weekly podcast aims to help small business owners with everything they need to start, grow and scale sustainably their own creative small business.
In this delightful episode Fiona chats through the content pillars, audience profile, and what she’s looking for in a pitch - hint: lean into the messy real human side of business.
If you’re a founder looking to get in front of more founders - or if you’re looking for a bluddy lovely chinwag, you will enjoy this episode.
https://www.instagram.com/mydailybusiness_/
https://open.spotify.com/show/5FO8yii8JufRvMLOU0h05E?si=86e30544814f4392
-
Mary Christina is the founder of experiential Events and brand experience agency, Minni.
I connected with Mary late last year when we began planning the launch events for Australian Birth Stories. I can hand on heart say this woman and her team can make an impactful, memorable and beautiful event that gets the internet talking.
Events can be powerful ways to make a splash in the busy digital world. Paired with influencers, media invites and clever PR strategy, I think some of Mary’s events are some of the most beautiful, clever and strategic I’ve seen on the ‘gram. As someone who worked in events for 5 years for Westpac, what
Mary and the Minni team care unconventionally creatively, thoughtful and truly a far cry from anything a big corporate of yesteryear would put their name to.
As you’ll hear Mary talk about events can come in all shapes and sizes, and varying budgets, but they all start with a well-articulated brief.
If you’re looking for creative ways to connect with new audiences and adapt to a tightening budget, or if you’re ready to spend up on a special event, Mary’s interview will no doubt spark ideas about the next step forward.
Find Mary online:
https://www.linkedin.com/in/mary-christina/
https://www.instagram.com/minni.agency/
https://www.minni.com.au/
-
Carmen Braidwood is a confidence on camera coach and modern media trader.
After 20-odd years in commercial radio and TV, Carmen has become very well informed on what it takes to cut through and build your confidence to speak on camera. She is a regular presenter on the Nine Networks including Destination WA and she has had plenty of experience on the telly from Nine News, The Today Show, The Project and Today Tonight.
These days she teaches entrepreneurs and founders how to speak more confidently online.
In this episode, we jumped through some of the common pitfalls and how to build your confidence when speaking on camera. We talked about why people hate it some common mistakes and some key factors to really build your confidence.
It is a nice, juicy, punchy conversation, and I think you'll get a ton of value out of it.
Find Carmen Braidwood online
https://www.instagram.com/oncamerawithcarmen/
https://course.carmenbraidwood.com.au/links
https://www.carmenbraidwood.com.au/
-
It is evident that Jessica Smalley, can not only produce good, or very good podcasts, but she can talk. She was made for audio and she has known (somewhat) where she was headed from day dot, and you know what, she has an incredible ability to make things happen.
In this episode, Jessica Smalley talks us through what it takes to produce Mark Bouris’ podcasts Straight Talk and The Mentor. These two pods are an incredible resource for entrepreneurs as Mark digs into the wild, messy, challenging moments of business and how successful entrepreneurs have made it work.
As executive producer of these top-ranking podcasts, it’s Jess’ role to delve into the back stories of incredible entrepreneurs and leaders to understand where the stories lie. In this ep Jess shares the DNA of the two podcasts, exactly how to pitch to her, and how to prepare for Mark’s unwieldy and oftentimes off-script approach to interviews.
If you’re an entrepreneur or publicist who wants to get in front of 350,000 listeners each month, appearing on one of the highest-ranking Australian business podcasts, get ready to take notes, this is a goodie.
Find her online
https://www.linkedin.com/in/jessica-smalley/
https://podcasts.apple.com/au/podcast/the-mentor-with-mark-bouris/id981791133
Find Odette Barry online:
https://www.odetteandco.com.au/hackyourownpr
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
-
Alice Jeffery has traveled a good life and sampled some of the world's best when it comes to fashion and lifestyle products.
As shopping editor at Broadsheet, the preeminent media publication for Australia and New Zealand’s tastemakers, Alice brings a utilitarian focus and a conscious consumption lens to her editorials.
Existing at the intersection of affiliate and performance content, alongside editorial features, Alice is one of the new breed of strategic journalists. She is someone who has her finger on the pulse of what her readers want and need right now, how to craft a meaningful story that is both interesting, engaging and useful, and how to create content that performs for paying customers.
In this episode we chat about what makes Broadsheet tick, how it connects with 3 million odd readers each month, and exactly who to pitch what within the broader team.
If you’re a fashion or lifestyle brand, or even a restaurant you’ll want to tune in to hear Alice’s expert advice on how to land in the cult-following pages of Broadsheet.
Find Alice Jeffery online:
https://www.linkedin.com/in/alice-jeffery/
https://www.instagram.com/alicejanejeffery/
Find Odette Barry online:
https://www.odetteandco.com.au/hackyourownpr
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
-
Anna Saunders is a highly celebrated, clever as-all-get-out co-founder of PRIMER, Australia’s first digital media social enterprise, and studio PRIMER.
I will say that hand on heart, I bluddy love PRIMER and all that it stands for.
PRIMER is a women’s media platform with an intelligent and sensitive handling of gritty, messy and often not spoken about social issues with an equally talented eye for glossy high fashion stories. The high quality stories are embedded in an ecosystem of impact (they donate 50% of profit to organisations supporting at-risk women and girls).
When it comes to understanding the multifaceted, multi-interested women of today, I think PRIMER have really nailed its niche.
Anna’s career spans NZ’s social affairs newsrooms, British marie claire, The Sunday Telegraph’s Stella magazine (UK) and as executive editor of marie claire Australia.
I thoroughly enjoyed this interview, and even if we veered off track a lil, if you’re a smart fashion or lifestyle brand, someone with a powerful first-person narrative, or an expert with advice to share PRIMER is the ideal place to pitch your stories.
https://www.linkedin.com/in/anna-saunders-02796824/Find Odette Barry online
https://www.odetteandco.com.au/hackyourownpr
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
-
Nick Hall is an award-winning journalist and every bit of the well-groomed, well-articulated and stylish man you would expect to be the Editor-in-Chief of Man of Many.
With an extensive background in the media industry, he specialises in feature writing, lifestyle and entertainment content. Nick is the reigning Mumbrella Publish Awards ‘Editor of the Year’ and B&T ‘Best of the Best - Journalist’.
In this episode, Nick talks us through the DNA of this fast-scaling digital media platform that has grown enormously over the past 3 years sing he took over the EIC role.
Thanks to a firm focus on searching and solving problems for their readers with a mix of style, and health advice through to tipping off their readers to the latest in pop culture, gadgets and luxury cars the platform has grown from a team of 4 to 14 with no signs of slowing down.
As Nick shares in this episode, experts and thought leaders are in high demand by his team of writers spanning tech, culture, luxury lifestyle and health advice.
If you’re a product or service who wants to connect with stylish men, this episode will be a gold mine.
Find Nick Hall online
https://www.linkedin.com/in/nick-hall21/
https://manofmany.com/
https://www.instagram.com/slicknvck/?hl=en
Find Odette Barry online
https://www.odetteandco.com.au/hackyourownpr
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
-
Sarah Berry is a lifestyle and health writer at The Sydney Morning Herald and The Age.
Hey guys, I have just had the most lovely chat with Sarah Berry health lifestyle and health editor at The Sydney Morning Herald and The Age.
In this episode, Sarah walks us through the slashie, non-linear path she has taken towards writing about all of the health and life-optimising topics that fascinate her for one of Australia’s leading mastheads.
Sarah explains what makes the health and lifestyle readers tick, where she’s looking for trends and research inspiration, how she prepares for a story, and she talks through what to expect if you’re interviewed by her.
As with just about every guest on Hack Your Own PR to date, she stresses the importance of knowing who you’re pitching, and tailoring your pitch accordingly. Sarah is someone who froths on health research and data and loves chatting with experts in their field.
If you’re a nerdy expert in the consumer health space, this episode is going to equip you with everything you need to know to build your reputation as an expert.
Grab the ChatGPT Cheat Sheet
https://www.odetteandco.com.au/shop/chatgpt-pr-cheat-sheet
Find Odette Barry online
https://www.odetteandco.com.au/hackyourownpr
https://instagram.com/odetteandco
https://instagram.com/hackyourownpr
- Mostra di più
