Episodi

  • Recently my friend Justin asked on X, “How do you define success?” I said, “Can I knock off for a day at will to spend time with my family?”

    The world constantly tells us we need to hustle to be successful – but that can’t be true. If you’re a parent, for example, hustle is just not an option.

    That’s why I’ve brought on Terry Toh. Terry helps business owners successfully run their side business while maintaining a full-time job. But as you’ll see, much of what he has to say can apply to busy solopreneur who may have other obligations – like family, volunteer work, or other interests outside of work.

    It’s all about finding your non-negotiable.

    Want to hear a longer, ad-free version of this episode where Terry and I talk about Silicon Valley Hustle Culture? Become a member of Streamlined Solopreneur Accelerated.


    Top Takeaways

    Define what success means to you personally. It's not just about money, but spending time on what matters most to you. Regularly check in with yourself as priorities change.Identify your single top priority and 2-3 key non-negotiables at any given time. Intentionally make progress on these each day before moving on to less critical tasks.Watch for personal signs that you're doing too much and nearing burnout, such as revenge bedtime procrastination or being irritable with your kids. Build in breaks and support.

    Show Notes

    Terry TohTerry on XTerry on LinkedinAligning Your Values to Set the Right Goals with Tanya AlvarezThe Checklist Manifesto ★ Support this podcast ★
  • Ever wonder how to make your podcast stand out in a sea of content? After a serendipitous conversation at Podcast Movement 2024, I uncovered a game-changing strategy that could revolutionize your approach. Spoiler alert: It involves segments.

    I'll break down why rethinking your podcast structure can make a big difference. We'll explore how segments can help you give more value to your audience, make your show more accessible, and even repurpose content more effectively. Plus, I'll share different segment ideas that work for both interview and solo episodes, ensuring you never run out of compelling content.

    Want to hear a longer, ad-free version of this episode where I talk about a cool new opportunity, and building community? Become a member of Streamlined Solopreneur Accelerated.


    And check out my other podcast, https://podcastworkflows.com

    Top Takeaways

    Implement Segments in Your Podcast: To create a more engaging show, think about incorporating segments. Just like how late-night shows have defined parts, segmenting your podcast can make it more consumable and structured. You can dedicate parts of your episode to different topics or formats, such as opening monologues, interviews, and specific segments tailored to your audience's interests.Structure for Solo Episodes: If you're worried that solo episodes might become stale, develop a clear structure. For instance, discuss a main topic, then showcase an interesting tool related to that topic, and finish with an automation tip. This keeps the solo content engaging and valuable.Balancing Personal and Professional Content: For busy solopreneur parents, combining personal experiences with actionable business advice can create a relatable and impactful podcast. Consider dedicating a segment to how you manage parenting alongside your entrepreneurial duties. ★ Support this podcast ★
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  • If you’re anything like me, you probably think about ways you can appreciably scale your business. Part of streamlining, after all, is taking things off your place.

    That’s why I brought on Joel Oliver. Joel is the editor for all of my podcasts, including this one. I’ve been with him since he was a freelance editor, and now he’s grown to have a team of editors to help him work on more shows.

    Listen in as we discuss structuring the business to stay a solopreneurship, while also creating processes that seamlessly hand off tasks to team members. We’ll talk about everything from picking tasks to delegate, to training!

    Want to hear a longer, ad-free version of this episode where Joel and I talk about what it's like editing my process and adding video? Become a member of Streamlined Solopreneur Accelerated.


    Top Takeaways

    Delegate to Scale: As a solopreneur, it's crucial to delegate tasks that are not central to your core business functions. This frees up time to focus on strategic activities and growth.Creating systems and processes is vital for effective delegation. Use checklists and workflow systems to ensure tasks are completed consistently and to a high standard. This approach helps maintain quality control and accountability among team members.Mindset of Letting Go: Letting go of tasks and trusting others to handle them is a significant mindset shift for solopreneurs.

    Show Notes

    Joel OliverDescriptSometimes You Need to Fire Everyone and Start from Scratch with Jordan Eaton
    Talkroute: Visit streamlined.fm/talkroute for 20% off your first year ★ Support this podcast ★
  • It’s the end of the summer and the end of our experiment to keep our kids home instead of sending them to summer camp. So today I’m going to answer 3 questions:

    1. How did it go (including giving it a grade)
    2. Was it worth it? (and if yes, would it have made it **not** worth it)
    3. Will we do it again?

    In Accelerated, I talk about why I want to create a more scalable business while remaining a solopreneur, and we do a time-tracking check-in. Sign up to get ad-free, extended episodes early over at https://streamlined.fm/join

    Takeaways

    Know your schedule & build in time for unknowns. I felt overwhelmed because I didn’t have any margin in my schedule- Save some extra money. I know we saved money by not spending it, but that’s different from having extra money in the bank. Having kids home means having to entertain them —so have a budget for that!- Cherish the time you have time. I’m reminded that as another kid enters full-time school, they are now out of the house for most of their waking hours each week.
    Talkroute: Visit streamlined.fm/talkroute for 20% off your first year ★ Support this podcast ★
  • I think failing to give a good presentation is an incredibly missed opportunity. You have everything: a captive audience, borrowed credibility, and a place to deliver your message your way.

    But there are a lot of places where your presentation can fall down. Most people will focus on not capturing the audience quickly enough, or pacing. Maybe not rehearsing.

    But what about your slides? The actual visual part of your presentation. The visual storytelling is as important as the words you deliver. Not enough context? Your audience is lost. Too much text? Your audience is too busy reading to hear your message.

    That’s why I decided to have Emily Schneider on the show. She’s a visual storyteller, and her canvas is PowerPoint presentations.

    Intrigued? I was too.


    Want to hear a longer, ad-free version of this episode where I take Emily’s advice and roast my own recent talk slides? Become a member of Streamlined Solopreneur Accelerated.

    Top Takeaways

    Start with the Audience: Understand who your audience is and what you want them to think, feel, and do by the end of your presentation. This is crucial for making a meaningful impact.Craft a Compelling Story: Begin with the end in mind and structure your presentation around a clear storytelling arc. Focus on the challenge, benefits, and reinforcing the main message.Balance Images and Words: Use simple words or short sentences, and stylize your slides to naturally guide your audience through your story. This approach is effective not just for live presentations but also for pitch decks and emailed presentations.

    Show Notes

    Emily Schneider4 Simple Tips for Impactful PresentationsThe Go GiverWant to be a Better Speaker? Do THESE Things with Mike Pacchione
    Talkroute: Visit streamlined.fm/talkroute for 20% off your first yearGet started with Clariti for just $1 your first month with code SOLO2024 ★ Support this podcast ★
  • Do you have offerings for people at any level of their journey? That’s the importance of having a well-defined product ladder. A product ladder provides multiple offerings at different price points and levels of engagement to meet potential customers where they are at.

    Today I’ll talk about how I have struggled with this in my own business, with offerings that didn’t clearly communicate how I help my specific target audience of busy solopreneurs with podcasts.

    Then, I give you a walk through (walk-up?) of my Product Ladder!

    Want to hear my poke holes in my product ladder and give a general update on Podcast Navigator and my business? You can become a member over at https://streamlined.fm/join

    Top Takeaways

    As a solopreneur, it's important to have multiple offerings at different price points to avoid putting all your eggs in one basket. Some offerings should be scalable and not require a lot of your time.Your product ladder should clearly communicate how you help your specific target audience and micro-segments achieve their goals. Be focused rather than trying to be everything to everyone.Map out your product ladder from low-priced "assistance" offerings like courses, to mid-priced "accountability" offerings like group coaching, to high-priced "acceleration" offerings like done-for-you services. Have something for customers at every stage.Your core offering that you want to sell the most should be in the middle of your product ladder. For me, that's my Podcast Navigator tool.Constantly evaluate and refine your product ladder based on customer feedback and your business goals as a solopreneur. Don't be afraid to make adjustments as you gain more clarity.

    Show Notes

    Podcast NavigatorMy Home Page, where most of product liveChris Lema’s blog post on Product Ladders
    Talkroute: Visit streamlined.fm/talkroute for 20% off your first yearGet started with Clariti for just $1 your first month with code SOLO2024 ★ Support this podcast ★
  • Are you feeling overwhelmed by the endless options for hosting your online business? The decision between a hosted platform like Squarespace or a self-hosted solution like WordPress can be daunting, especially for solopreneurs juggling multiple responsibilities.

    And while the conversation feels like it's been done to death, I was recently reminded that even seemingly simple platforms can shut you down for no reason.


    There are a lot of merits to going with a hosted platform. But there's also a lot of danger. Let's explore.

    Want to hear a longer, ad-free version of this episode where I talk about my experience choosing the wrong platforms, and how I’m trying to fix it? Become a member of Streamlined Solopreneur Accelerated.

    Top Takeaways

    Hosted vs. Self-Hosted is a lot like renting vs. owning a house. There are safeties in place, but you can't do as much, and you run a higher risk of being kicked off a platform you don't own.No matter what you choose, portability and how it impacts your ability to truly own and control your online presence is important. Worse than needing to change platforms is being completely unable to.Research is key. Look at features, sure, but make sure you can export, use your own payment accounts, and look at the terms of service. You might even reach out to support to ask them questions about what types of projects are allowed.

    Show Notes

    Why an apartment is better than a house for most creatorsMatt Medeiros on XMemberfulConvertKit
    Get started with Clariti for just $1 your first month with code SOLO2024 ★ Support this podcast ★
  • When I first started my business, I was 14 years old. My income was pretty light, and my expenses were even lighter. Heck – I didn’t even pay for hosting. I hosted my few client websites on a web server in my bedroom (don’t tell my old ISP).

    But even then, I knew the importance of keeping track of my income and expenses, which I did in an Excel sheet. I’ve always had an interest in accounting, which I thought served me well.

    Then I hired Rachel Stas. She made some fantastic changes to my business that ended up saving me money AND lowered my tax bill. And while everyone is different, I know the advice she gives today will be great for any solopreneur*.


    Want to hear a longer, ad-free version of this episode where Rachel and I talk about my business, and I ask her specific questions about my books? Become a member of Streamlined Solopreneur Accelerated.

    Top Takeaways

    Forming an LLC alone does not provide tax benefits. While incorporation is an important aspect of running a business, you also need to file as the right type of entity (like an S Corp), to help lighten your tax load.Track all business income and expenses from day one in a spreadsheet or separate bank account. Don't rely on memory or mix business and personal finances.Don’t deduct for the sake of deducting, and be cautious with what you deduct. Some things, like a home office, might offer short-term gains for long-term pain.

    Finally, I believe that investing time upfront to properly track finances and get professional accounting help pays off in the long run in taxes saved and peace of mind. Don’t wait until your business gets big to implement good accounting practices.


    Show Notes

    Rachel Stas TaxWhy Solopreneurs Need to Time TrackPodcast Growth Audit
    Check out Podcast Workflows here or wherever you get your podcastsGet started with Clariti for just $1 your first month with code SOLO2024 ★ Support this podcast ★
  • My newsletter has gone through a lot of changes over the years, but something that's been steadfast is promoting the latest episode of this podcast at the beginning of the week. And that made perfect sense when both the newsletter and this podcast talked about largely the same thing.


    But now this show talks about running a solo business generally, while the newsletter is supposed to focus on podcast processes and systems.


    They both make the same promise, but the audiences are different.

    I've tried splitting the baby, so to speak, by promoting the episode, and then something behind-the-scenes look at that episode.


    But it doesn't work. You know...don't talk to more than one audience, yada yada.

    As a result, the newsletter isn't growing the way I'd like. And that’s what we’re talking about today.


    Top Takeaways

    I need to make my newsletter’s value proposition clear. Right now, it’s trying to attract and talk to two different audiences.As a result, it’s not a “recommendable” newsletter. People with great newsletters (like Chenell Basilio and Justin Moore) have great newsletters with a clear focus, so people know who to recommend them to.The new format of the newsletter will drive home my promise: to improve your podcast processes. And while I may recommend Streamlined Solopreneur sometimes, it will not be the focus of any newsletter.
    Get started with Clariti for just $1 your first month with code SOLO2024 ★ Support this podcast ★
  • I remember the first time I got an affiliate payout. I didn’t even know it was coming. The money just showed up in my account.

    “What is this from?” Then an email followed. A hosting company I had written a blog post about paid my affiliate commission for the last 2 months.

    Since then, I’ve been stumbling through, clumsily trying to make affiliate income an appreciable part of my income – but it’s never worked as well as I hoped.

    So I brought in an expert: my friend Justine. She’s been doing affiliate programs forever and currently leads ConvertKit, as well as consults through her own business, Brilliant Affiliate. She’s the perfect person to talk to.

    Justine not only sets me straight, but she offers a TON of fantastic actionable advice for how to make the most of affiliate programs, how to find the right ones, and how they can live harmoniously (and even help) with sponsorships.


    Top Takeaways

    Affiliate programs provide a way to earn passive income by referring customers to products/services you recommend. Look for ones that pay well.Target your affiliate content to the right people – people who are low in the funnel, and are weighing their options between your recommended product and competitors.Balance affiliate income with sponsorships - affiliates are more passive/long-term while sponsorships are good for timely campaigns. But being a good affiliate can also help you land sponsored campaigns from the same company!

    Show Notes

    Justine GaleaJustine on TwitterConvertKitPodcasting Tools

    Sponsors:

    Check out Liquid WebGet started with Clariti for just $1 your first month with code SOLO2024 ★ Support this podcast ★
  • A common thread on the show this year has been the push and pull of finding the right tools while also balancing our time and money as solopreneurs.

    A while back I invited my friend and fellow podcaster Sarah St John onto the show. She’s the host of the Frugalpreneur podcast, and at first, I thought we’d share podcasting war stories.

    But then everything went wrong. We were having both hardware and software issues. So once we got everything squared away, I thought we could refocus the conversation. See, I have a tech background, and sometimes forget that troubleshooting and working with tech isn’t everyone’s cup of tea.

    So we decided to dive deep into managing your tech stack without spending a fortune. We share our top tips and personal experiences on how to choose the right tools, avoid unnecessary expenses, and leverage platforms like AppSumo for amazing lifetime deals.

    Whether you're a tech newbie or a seasoned pro, this episode is packed with actionable advice to help you streamline your business operations and save money.


    Top Takeaways

    Evaluate Your Current Tools: Regularly check if your tools are still meeting your needs.Consider the Cost of Switching: Weigh the benefits of switching tools against the effort required.Balance Convenience and Cost: Ensure the cost of a tool is justified by its value.

    Show Notes

    Sarah St JohnCaardSkoolCaptivateDescript System.ioSendFoxTidyCalCastmagicCapshoPodiumPodsqueezeStreamYard RiversideTransistorObsidianNotionEcamm LiveCal.comWordPressSwitchy

    Sponsors:

    Check out Liquid WebGet started with Clariti for just $1 your first month with code SOLO2024 ★ Support this podcast ★
  • I remember the first time after my wife and I started dating that a mutual friend of ours became pregnant. I was the first one to find out and got to relay the message to her.


    "Amy's pregnant," I said. My wife then asked a series of questions: "When is she due? What is she having? How is she feeling?" I had the same answer to every question: "I don't know."


    All I knew was that Amy was pregnant. My wife later went out and found this information for both of us. All these details were crucial to being a more present and supportive friend.


    So why am I telling you this? if you are running a business, especially a solo business where your time is so important, and you are not time tracking, it's kind of like knowing just the bare minimum.


    You might know you completed a project, but you should really know how long you spent on it, where you are spending most of your time, and how you can use this data to improve your business.


    So in today’s episode, you’ll learn about the importance of time tracking for solopreneurs. Time tracking is not just about noting down hours; it's about understanding where your time goes, improving efficiency, and making informed business decisions.

    Top Takeaways

    Start Simple: Begin with basic time-tracking methods like pen and paper or simple apps. The key is to start noting down where your time goes, even if it's just approximate.Use the Right Tools: I recommend using tools like Timery (which sits on top of Toggl), Timing, and RescueTime. These tools can help automate the process and provide detailed insights into how you spend your time.Categorize and Tag Tasks: Break down your tasks into projects and use tags for more granular tracking. This helps in understanding which specific activities are taking up most of your time and allows for better analysis.Regular Reviews: Review your time tracking data regularly—weekly, monthly, and quarterly. This helps in identifying trends and making necessary adjustments to improve efficiency.Automate Where Possible: Use shortcuts and automation tools like Stream Deck and focus modes on iOS to start and stop timers automatically. This reduces the manual effort involved in time tracking.

    Sponsors:

    Check out Liquid WebGet started with Clariti for just $1 your first month with code SOLO2024 ★ Support this podcast ★
  • Just this morning I watched an incredibly interesting video that sent me down a rabbit hole. A 19-year-old kid was arm wrestling against a massive bodybuilder – and won, pretty easily. Thinking this could be rigged or fake, I looked at other matches this fellow – Maxim appears to be his name – competed in. And he won…a lot.

    See, while he is very strong (just not as big as the other guys), Maxim has great technique.

    What does this have to do with lead generation? Well, as you’ll hear from Jennie Wright, you don’t need a massive list to build your business. You don’t need to be smarmy. You don’t need to be showy.

    You just need to have good technique – and forge good relationships.


    Top Takeaways

    Consistency is key in lead generation. Create a plan that aligns with your end goal and focuses on activities that will give you the best results within your available time and resources.Leverage other people's audiences by appearing as a guest on podcasts, speaking at summits, and participating in bundles. This is an effective way to grow your credibility and reach new potential leads.Nurture your leads authentically by setting expectations, providing value, and building trust. Avoid being too salesy, and focus on creating genuine relationships with your audience.

    Show Notes

    Jennie Wright

    Sponsors:

    Check out Liquid WebGet started with Clariti for just $1 your first month with code SOLO2024 ★ Support this podcast ★
  • Perhaps the most important lesson I learned over and over again running a business is that it’s never about the tool – it’s about the solution to a particular problem.

    So while I recruited Mike Schmitz to talk about Obsidian, what we actually talked about was much, much deeper. Personal Knowledge Management (PKM) is much more about defining your approach, and intentionality and making time for the important things in your life. All of this creates balance, and space, for you to do your best work.

    Mike also shares his 5 C's of his "creativity flywheel" for capturing ideas and creating valuable output, which is fantastic.

    If you're feeling overwhelmed by information and struggling to turn your ideas into reality, this episode will give you a framework to tame the chaos. Tune in for practical tips and inspiration to upgrade your PKM and productivity!


    Top Takeaways

    Obsidian is powerful but requires intentional use to get value from it. Simply dumping notes in is not enough - you need a system.Having a philosophy, vision, and values guides what projects and information to focus on. Start with the end in mind.Use apps intentionally by "hiring" them for specific jobs. Don't try to do everything in one app. Pick the best tool for each job.

    Show Notes

    Mike SchmitzWiki-style Offline note-taking AppIntentional Life ChartPKM Stack5 Cs of CreativitySteal Like an ArtistWhat I Learned From BJ NovakObsidianMind NodeFocused PodcastBookworm PodcastUgmonkPractical PKM

    Sponsored by Liquid Web

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  • Tell me if this sounds familiar: you know you need to publish a blog post, video, or newsletter, but you have no idea what you’re going to talk about. And this isn’t the first time it’s happened.

    You definitely have ideas, but you can’t think of anything at the moment. That’s why you need a content calendar – and why I’ve brought on Kaitlyn Merola to tell us all about them.

    We're going DEEP on how to plan, organize, and execute on your content and social plan using a centralized content calendar. Here’s what we’ll cover:

    👉 What exactly is a content calendar (and how it’s different from a social calendar)

    👉 Determining the right content cadence (why more != better)

    👉 Repurposing content across channels (maximize that ROI!)

    👉 Mapping content to the buyer's journey (awareness, consideration, sales)

    👉 Plus, in Accelerated, we talk about the role of AI in content creation (spoiler: not what you think!)

    Whether you're a solopreneur in a content feast or a content famine, this is for you!


    Top Takeaways

    A content calendar is a central place to plan, organize, and track all your content efforts across different channels. It helps provide direction and alignment for your content strategy.For SEO purposes, prioritize quality over quantity - publishing one high-quality blog post per week is often sufficient rather than lower-quality posts daily.Map your content to the buyer's journey stages (awareness, consideration, decision) to ensure it serves the right purpose at each stage.

    Show Notes

    Kaitlyn MerolaMove Marketing

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  • If you have kids and you’re a solopreneur, you know how tough summer care could be — especially if you have small children. Today, I'm diving into why my wife and I decided to skip summer camp for our kids and how this big decision is changing how I’m structuring my business for the summer.

    Discussion Topics:

    Financial and Family Considerations: The high cost of summer camp motivated my wife and me to find a solution that allows us to save nearly $10,000 while providing more quality family time.Flexible Scheduling: My wife and I adjusted our schedules so one of us is always available to care for our kids, which highlights the importance of managing work flexibility as a solopreneur.Temporary Chaos: I anticipate that managing my kids full-time will lead to some chaotic and stressful days, but it's a worthwhile trade-off for the family time we cherish.Support Network: Leveraging support from family, friends, and babysitters is crucial to our adjusted childcare strategy, emphasizing the value of a strong support network.Deep Work Planning: I plan to maximize productivity by scheduling meetings on specific days and blocking off consecutive hours for focused work, illustrating the importance of proactive scheduling.Temporary Shift in Priorities: Recognizing that the summer period is temporary, I remind solopreneurs to take advantage of this time to make memories with their kids and cherish the flexibility our work allows.

    Sponsored by Liquid Web

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  • One day in March I started getting regular inbound requests from my coaching form – I had no idea why. When I looked into it, it turns out that I was ranking at #2 on Google for “Podcast Coach.”

    Not to sound like a broken record…but I had no idea why. I didn’t feel like I was doing anything special. I didn’t do keyword research. I didn’t write content in a certain way.


    So I wanted to learn more. That’s why I sat down with SEO pro Lauren Gaggioli to get the real truth about search engine optimization in 2024. We cover a bunch of stuff from why quality human-written content will ALWAYS beat AI-generated stuff to the long-game SEO strategy that keeps paying off for years.


    Plus, I get Lauren's real talk on whether social media is even worth it for driving traffic in 2024. Her perspective will not surprise you.


    If you're a solopreneur, blogger, or content creator feeling lost with SEO, you need to hear what Lauren has to say. Stop wasting time on strategies that don't work and start optimizing intelligently!


    Top Takeaways

    SEO is about appealing to Google's bots and making your website discoverable for relevant search queries. BUT…Google prioritizes quality, human-written content over AI-generated or keyword-stuffed content.SEO is a long-term investment, and it's essential to commit to it for at least 12 months to see meaningful results. While social media can be useful for engagement, SEO is more effective for driving targeted traffic and revenue.Researching low-difficulty, high-relevance keywords and focusing on answering the questions your target audience asks is crucial for SEO success.

    Show Notes

    Lauren GaggioliImperfect action will get you thereThe Marshmallow TestKeyword difficulty is more important than volumeMangools

    Sponsored by Liquid Web

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  • Context is everything. It’s easy to think that if you have a salesperson who’s actively frustrating potential clients to the point where they never consider hiring you, you’d fire that salesperson. But what if your website is doing it? Would you fire your website?

    You should. That’s why I’m SO excited to have Monica Pitts on the show today. She’s going to tell us how we can save HOURS per month by making our website a member of our team (sound familiar?). We spoke for over two hours – and you’re getting the best parts of it. We cover everything from mindset to automation, and of course, we cover tools.


    Top Takeaways

    Your website doesn’t need to just be a brochure site – it can actually take work off your plate. This is why you need to treat it like an employee, not just a static asset. Be cautious about relying too heavily on third-party automation tools like Zapier. Consider native integrations first for faster processing and a better user experience.A website is crucial for your business. It offers a reliable source of information compared to social media platforms and serves as a long-lasting marketing approach. Social Media is great to show people you’re alive, but you need a website to attract customers.

    Show Notes

    Monica PittsGravity FormsFormidable FormsConvertKitActive CampaignGreat Things Require Time Why You're Leaving Money on the Table with Email Automation with Kronda Adair

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  • I know this is going to sound like an Italian stereotype, but my mother makes the best chicken cutlets. They are thin cuts of chicken, perfectly breaded and seasoned, and taste amazing hot and cold.

    I’d watch her in hopes of learning how to make them as well (or at least close to it). She’d tell me things like, “You just know how much breading to use,” and “cook them until they look right.”

    What she didn’t do was walk into the kitchen and get paralyzed over which pan to use, or the perfect wooden spoon for the job. She’d get right to work.

    As solopreneurs, it’s easy to fall into the trap of “this tool will get me back on track,” but it’s often your mindset that needs adjusting first. That’s why today I’m talking to Rashelle Isip, The Order Expert. Much like me, she helps business owners be more productive and less stressed. But while I’m an implementer, she focuses more on mindset and taking a look at everything going on in her clients’ lives.


    Top Takeaways

    Take a step back to evaluate the systems in place and reassess how they impact daily routines and overall life. This is crucial to putting the right system in place, and not just copying someone else’s, which won’t work for you.When adopting new tools, approach them with curiosity and intentional limitation to assess their effectiveness in streamlining systems, getting organized, and maintaining focus.Maintain a positive mindset, adapt to unexpected setbacks with flexibility, and remember to be forgiving and gentle with yourself when things don't go according to plan.

    Show Notes

    Rashelle IsipThe Green Zone Conversation Book

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  • There's an old adage in construction that you should measure twice and cut once. The idea being that cutting is a permanent action. If you cut a piece of wood, you can't put it back together. So you should measure where you're cutting, make sure you're measuring it right, and double-check your work before you take that permanent action.


    Now on the Internet, things aren't necessarily as permanent. Sure. Things that are online could be online forever. But as far as setting up a YouTube page or a podcast or a website, well, you can change them pretty easily. I just kinda made a decision and I ran with it. And now I'm kind of regretting that decision.

    But because nothing is permanent on the Internet, I am rectifying that.


    Top Takeaways:

    When rebranding your YouTube channel, focus on creating a clear and specific mission for your content. This will help the YouTube algorithm understand and recommend your content to the appropriate audience.Regularly review your analytics to see which videos are performing well and update those thumbnails and descriptions to optimize visibility. The title and thumbnail have the biggest impact on click-through rates.Consider the performance of your top videos and use that information to guide your content strategy. If specific topics or types of content are consistently performing well, consider creating more content around those topics to leverage your existing success.

    Sponsors:

    Check out Liquid WebMemberful: Get your free trial for at memberful.com/streamlined ★ Support this podcast ★