Episodi
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Summary
In this episode, we dive into how today's digital marketing is all about creative-led ads that really click with your audience. Liam Dunne shares his secret sauce of interviewing customers and using AI to craft killer ad campaigns. We also chat about the rise of user-generated and influencer content in B2B, with companies like Cognizant leading the way. Plus, we touch on the magic of repurposing content across different platforms to get the most bang for your buck. And don't miss the bit about how raw, personal content can build trust and make your marketing feel more human.---
Key Takeaway Timestamps:
(05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed.
(12:36) Conversations with industry experts through content creation can lead to higher trust and conversions.
(20:17) Having a strong narrative and being present across multiple platforms can positively impact conversion rates in paid media
(28:36) Content marketing is a powerful tool for creating demand and building trust, even though it may be harder to measure its impact
(37:34) Going back to marketing fundamentals and focusing on business outcomes can provide more valuable insights than obsessing over complete visibility in analytics.
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Host Links
https://investorupdate.beehiiv.com/subscribe
https://twitter.com/codyschneiderxxhttps://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://inthepitpodcast.com/https://www.drafthorseai.com/
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Guest Links
https://www.digiseed.com/
https://www.linkedin.com/in/liamdunne05/
https://www.youtube.com/@ldunne
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Brought to you by...
Swell AI - https://www.swellai.com/Content marketing powered by AI.
Turn audio or video into clips, blog posts newsletters and more. Build digital gravity and create more organic inbound. Sign up for free.
- AND -
Podcast Guest Launch - https://www.podcastguestlaunch.com/
Get guest appearances on podcasts. Done for you podcast research, reach out, and scheduling. Learn more at the link.
Summary
Today I'm joined by my friend Koby Conrad - https://x.com/kobyjconrad
We talk the importance of a layered growth strategy and also talk about the process for content repurposing. We then talk the critical role of building momentum through small wins that compound over time, leading to significant returns at scale. Finally we talk about how growing social accounts is the new PR for hiring. Large followers on Twitter and LinkedIn attract top talent.
Timestamps
(00:32) Building a self-replicating product that drives organic growth is crucial for momentum.
(05:18) Growth momentum involves tiny wins that compound over time, leading to significant returns at scale.
(11:09) Effective growth is about layering growth curves together by automating and delegating tasks.
(19:04) Staying focused on a central mission without distractions is essential for building a massive company.
(30:03) AI's potential is vast, and its development will significantly impact society and industries.
Host Links
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://inthepitpodcast.com/
https://codyschneider.com/
https://www.drafthorseai.com/
Guest Links
https://x.com/kobyjconrad
https://www.linkedin.com/in/kobyconrad
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Episodi mancanti?
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My friend Yuval is here this week - https://twitter.com/yuvalsteuer
He grew his new company KAPS from zero to $20,000 MRR in just four months. Their only marketing strategy is influencer marketing. We talk his whole process and also talk the basics of hiring offshore talent.
Cody's Links
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
Brought to you by...
Swell AI
Content marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make your company into a media company.Sign up free - https://www.swellai.com/
ALSO...
Podcast Guest Launch
Get booked on podcasts and grow your brand. PGL is Digital PR agency that helps get media placements to connect with new audiences, build backlinks to your site, and create long form video to create clips for social.
I have been using them for months and they have placed me on 50+ shows.
Learn more at - https://podcastguestlaunch.com/
Timestamps
(00:01:49) Influencer marketing process for rapid growth
(00:11:23) Creators have built trust over long time frames, you can tap into it
(00:21:28) Gradually increasing responsibilities for global talent
(00:33:08) Building Self-funding a startup with a quick payback period can lead to immediate revenue growth and business success
Other Links
https://inthepitpodcast.com/
https://codyschneider.com/
https://www.drafthorseai.com/
Guest Links
https://twitter.com/yuvalsteuer
https://www.linkedin.com/in/yuvalsteuer
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This episode my homie Lucas is here who's a page speed optimization expert. We dive into how page speed optimization impacts activation, signups, and conversion rates, especially in the e-commerce space and self service saas space.
This is a crash course in page speed optimization and exposes the the scams and shady practices in the industry and what to look for as a business owner.
We talk about the importance of realistic expectations when it comes to site speed, the sneaky tactics some agencies use to boost performance scores, and the true metrics that matter for a snappy user experience.
Listen now and subscribe wherever you're listening to get more marketing alpha weekly.
BROUGHT TO YOU BY...
Swell AI
Content marketing powered by AI. Turn audio or video into clips, blog posts, newsletters and more. Make your company into a media company.Sign up free - https://www.swellai.com/
ALSO...
Podcast Guest Launch
Get booked on podcasts and grow your brand. PGL is Digital PR agency that helps get media placements to connect with new audiences, build backlinks to your site, and create long form video to create clips for social.
I have been using them for months and they have placed me on 50+ shows.Learn more at - https://podcastguestlaunch.com/
Timestamps
(00:00:00) Faster loading site = increased conversion rate, average order value, customer LTV, reduced bounce rates, and abandoned cart rates.
(00:03:24) Shopify stores are the trickiest to optimize for speed, but it's crucial for success in e-commerce.
(00:08:57) Optics matter in site speed optimization; focus on the facade of a fully loaded site for better user experience.
(00:17:50) Beware of scammers promising unrealistically high site speed scores; ethical optimization is key for long-term success.
(00:30:05) Focus on perceived speed, time to action, and cumulative layout shift for a better user experience, not just a high performance score.HOST LINKS
https://www.swellai.com/
https://www.acclaimpodcasting.com/
https://www.drafthorseai.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/https://inthepitpodcast.com/
https://codyschneider.com/GUEST LINKS
https://twitter.com/igobylukas
https://www.linkedin.com/in/lukastanasiuk/
https://www.theniceagency.co/
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Alright, so in this episode I chatted with Graham McBain, who's deep into the world of Farcaster and decentralized social media.
We talked about how Farcaster is trying to make decentralized social happen... again. lol
Big diff is it is actually getting traction. The Dune graphs for this thing are insane tbh. Graham is building a company in this space and knows his stuff. He's convinced me (well, sort of) honestly.
We also talk stories from his real estate days, like sending out thousands of postcards to target zip codes, then door-knocking asking to buy the house. He basically lays out if you say "I'm not a realtor. This isn't going to be a rental property or some investment bet. Can I buy your house?" you'll get way below market price. So anyway, I'm doing this in 2025.
Brought to you by...
Swell AI: Sign up free - https://www.swellai.com/
Content marketing is the most impactful thing you can do for your business. But content marketing is the hardest thing to do consistently.Creating content, repuposing it, scheduling it, promoting it — normally takes a team of 10+.
Until Swell AI.
Swell helps you turn videos into clips, blog posts, newsletters and more. Easily schedule to all channels and promote to your lists.
Sign up free - https://www.swellai.com/
(00:02:30) Farcaster aims to decouple the application from the protocol, allowing users to create their own social networks with built-in economics for spam control.
(00:10:17) Users can create content and distribute it across various clients like Flink and Abura, offering different user experiences while leveraging the same social graph.
(00:16:02) Brands can leverage Farcaster for marketing by reaching out to influencers and engaging with the community organically, potentially leading to innovative marketing strategies.
(00:25:42) Utilizing direct mail with personalized messages and follow-up visits can be an effective way to generate real estate leads and establish genuine connections with potential sellers.
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Cameo, the tech company that prioritized creators and celebrities, had a successful influencer marketing strategy. They understood the importance of building relationships with influencers and dedicated a significant portion of their team to talent outreach and support. They also leveraged user-generated content, such as reaction videos, to promote their platform and attract more users. This approach proved effective in the B2C space, and now there is a growing trend of B2B influencer marketing. Building owned media channels and leveraging AI tools can help companies establish their presence and reach their target audience more effectively. The future of marketing lies in owning the raw materials, such as data and AI models, and building a strong audience base to drive growth.
Brought to you by...
Swell AI: Sign up free - https://www.swellai.com/Content marketing is the most impactful thing you can do for your business.
But, content marketing is hard.
That's why we made Swell AI to help you do content marketing powered by AI.
Turn videos into clips, blog posts, newsletters, social media posts and more. Schedule to your social accounts and start your content flywheel.Sign up free - https://www.swellai.com/
(00:02:07) Cameo's success in influencer marketing was due to their dedicated talent outreach and relations team, which helped them meet the needs of busy celebrities and influencers.
(00:08:30) Creating viral reaction videos of celebrities on Cameo was a powerful marketing tool that generated organic interest and drove user engagement.
(00:19:25) Building an owned audience is crucial for successful influencer marketing, as it provides a trustworthy reputation and a direct channel to reach potential customers.
(00:30:27) The future of influencer marketing lies in B2B influencers, where executives and directors can leverage their personal brands to drive company growth and internal influence.
(00:36:45) The closer a company is to owning the raw materials or original work product, the stronger their competitive advantage and moat in the AI industry.
Host Links
https://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://www.drafthorseai.com/
Guest Linkshttps://twitter.com/connor_beem
https://www.linkedin.com/in/connor-beem -
So, in this podcast episode, my co-host and I were discussing the power of creating raw and unedited content in today's digital landscape. We talked about how people are craving authenticity and are tired of the overly polished and edited versions of reality. We also touched on the idea of leveraging AI tools to automate content creation and distribution, such as using AI to create clips and repurpose existing content for different platforms. We discussed the importance of personal branding and how it can provide leverage and opportunities within an organization. Overall, we explored the evolving landscape of content creation and the potential for AI to enhance and streamline the process.
Brought to you by...
Swell AI: Sign up free - https://www.swellai.com/Content marketing is the most impactful thing you can do for your business.
Content marketing is hard.
That's why we made Swell AI to help you do content marketing powered by AI.
Make clips, blog posts, newsletters, social media posts and more automatically.Sign up free - https://www.swellai.com/
Timestamps
(10:07) Raw and unedited content is going viral because people are tired of the edited version of reality.
(18:23) Building a personal brand through social media can provide leverage and opportunities for negotiation.
(29:33) Building a strong following on social media can lead to inbound opportunities and valuable relationships.
(34:00) The year 2024 will be the year of personal branding, with more founders and C-suite individuals starting podcasts and creating content.
(43:25) Automating the process of creating and scheduling content across multiple channels can be a high-leverage strategy for personal branding and content marketing.
Host Linkshttps://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://www.drafthorseai.com/
Guest Links
https://twitter.com/kobyjconrad
https://www.channelsofgrowth.com/
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Talk with my boy Grant about content marketing and automation. We discussed the power of AI in streamlining content workflows and how it can revolutionize various industries. One key takeaway is the ability to automate tasks like content creation, lead validation, and even sales outreach. By leveraging AI tools and platforms like Airtable, Zapier, and ChatGPT, businesses can save time, increase efficiency, and deliver high-quality content to their audience. It's an exciting time to be in the automation space, and I can't wait to see how it continues to evolve.
Brought to you by...
Swell AI: Sign up free - https://www.swellai.com/Content marketing is the most impactful thing you can do for your business.
Content marketing is hard.
That's why we made Swell AI to help you do content marketing powered by AI.
Make clips, blog posts, newsletters, social media posts and more automatically.Sign up free - https://www.swellai.com/
Timestamps
(05:12) - Content marketing workflows and automations are the future of efficient content production.
(13:10) - Repurposing content into different formats for various channels is the key to maximizing reach and engagement.
(19:04) - Automating financial processes using tools like Fintable and Stripe integration in Airtable can provide valuable insights into cash flow and financial management.
(26:38) - AI-generated content for outbound sales messaging can be more effective and personalized, increasing the chances of engagement and response.
(33:40) - The ability to automate and streamline processes across different industries presents an opportunity to disrupt traditional consulting and management consulting services.
(39:02) - The ownership and accessibility of content are becoming increasingly valuable, and finding innovative ways to repurpose and distribute content is crucial for business success.
Host Linkshttps://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://www.drafthorseai.com/
Guest Linkshttps://twitter.com/GrantHushek
https://www.grantbot.co/ -
Just had a conversation with this dude named Michael. He's young but already building some crazy.
Like, he created this tool that finds calendar links and schedules meetings automatically. Scheduled like a 1,000+ calls in a day by guessing their calendar usernames. Degenerate.
He's also building this AI that can have conversations with people and it sounds freakishly human. Slightly terrified.
Best part, there's this whole community of young, self-taught builders like him who are just crushing it. They're all hanging out in these underground hackathon servers and Discord channels. New world.
Brought to you by...
Swell AI: Sign up free - https://www.swellai.com/
Content marketing is the most impactful thing you can do for your business.But, content marketing is hard.
That's why we made Swell AI to help you do content marketing powered by AI.
Automatically make clips, blog posts, newsletters, Tweets, LinkedIn Posts and more. Then schedule them to your social all within the app.Sign up free - https://www.swellai.com/
Timestamps
(00:07:54) Michael used a clever hack to schedule meetings with high-profile individuals by finding their calendar scheduling links and reaching out to them directly.(00:17:40) Hackathon discord servers and communities like Buildspace, TKS, and Z-Fellows are great places to find young, self-taught builders and creators.(00:21:42) Shorts.lol is a tool that generates short videos with voiceovers, background music, and related images, making it easy to create content for platforms like TikTok and YouTube.(00:30:06) The social media landscape is shifting towards a rapid-fire approach, where consistently posting content, even if it's not high-quality, can lead to growth and engagement.(00:39:32) The algorithmic changes in platforms like TikTok and YouTube prioritize content that keeps users engaged and fulfilled, leading to potential viral growth for creators.Host Links
https://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://www.drafthorseai.com/
Guest Links
https://twitter.com/michaelbeer01
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Yo what's good. So, in this episode I'm chatting with my buddy Koby about all things cold email and content marketing. We start off by talking about our own experiences with cold email and how we're using it to reach our target audience.
Koby's going all out, sending like a gazillion emails a month, while I'm just trying to land a hundred thousand inboxes. We also dive into the power of AI in content creation and how it's revolutionizing the game. We discuss using AI to write blog posts, create videos, and even manage social media accounts. It's wild, man.
We go off on tangents about Twitter DMs, leveraging media for negotiations, and the importance of building a strong brand.
Brought to you by...
Swell AI: Sign up free - https://www.swellai.com/Content marketing is the most impactful thing you can do for your business.
Content marketing is hard.
That's why we made Swell AI to help you do content marketing powered by AI.
Make clips, blog posts, newsletters, social media posts and more automatically.Sign up free - https://www.swellai.com/
Timestamps
(00:02:22) Leveraging social media platforms like Twitter and LinkedIn can be a powerful growth hack for engaging with potential customers and building authority.
(00:09:28) AI technology is revolutionizing content creation by producing high-quality, engaging content that surpasses what most humans can write.
(00:15:18) AI-generated videos can be a valuable tool for repurposing blog posts and expanding content reach on platforms like YouTube.
(00:19:59) Building a strong brand presence through various media channels, such as Facebook, Instagram, and SEO-optimized content, can lead to partnerships and credibility.
(00:23:30) Creating valuable content and establishing expertise in a specific niche can lead to organic mentions and discussions about your brand on platforms like Twitter and Reddit.
(00:28:43) Utilizing AI and data analysis can help target and prioritize leads, allowing for more effective outbound sales efforts and personalized marketing campaigns.
Host Linkshttps://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://www.drafthorseai.com/
Guest Linkshttps://twitter.com/kobyjconrad
https://www.rupahealth.com/careers -
This episode you're going to hear from my friend Curtis about the print-on-demand space.
We were talking about this software called MyDesigns that he's been building.
He's gotten to $100,000 a month in revenue and had an offer to sell before launch.
Curtis is also going to give you a masterclass in building print-on-demand businesses. If you're trying to build a passive income engine so you can get post economic this is a perfect place to start.
Brought to you by Swell AI.
Swell AI helps marketers automate content repurposing. Turn audio and video into clips, blog posts, newsletters, social posts and more. Sign up for free - https://www.swellai.com/
Host Links:
https://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://www.drafthorseai.com/Guest Links
https://twitter.com/Curtis_B33
https://mydesigns.io/
Timestamps:(01:56) Degenerate SEO tactics
(05:26) Cyber security and Google's defenses
(16:07) Gaming cold inbound calls
(24:49) SEO in 2000.
(30:11) Building brand in 2024
(38:07) Using AI for Upwork proposals.
(41:00) Knocking employees is for losers
(46:14) Building a media powerhouse
(49:32) Unethical labor practices for offshore teams
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This episode my friend Brian shares how he created thousands of Google Maps listings that resulted in 25,000+ inbound calls per month.
He also talks about how he's using AI to automate quoting for Upwork jobs and how to use this same strategy for repetive tasks your team's are doing.
Listen down. Business up.
Sponsor
Swell AI
Content repurposing powered by AI. Sign up for free - https://www.swellai.com/
Host Links:
https://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://codyschneider.com/
https://www.drafthorseai.com/Guest Links
https://twitter.com/briandordevic
https://alphaefficiency.com/
https://conversioninsider.comTimestamps:
(01:56) Degenerate SEO tactics
(05:26) Cyber security and Google's defenses
(16:07) Gaming cold inbound calls
(24:49) SEO in 2000.
(30:11) Building brand in 2024
(38:07) Using AI for Upwork proposals.
(41:00) Knocking employees is for losers
(46:14) Building a media powerhouse
(49:32) Unethical labor practices for offshore teams
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Sponsored by Swell AI. Content repurposing engine powered by AI. Sign up for free - https://www.swellai.com/
My friend Tim's on today.
He's building a niche podcast in the Out of out-of-home marketing space and it has gotten him so much business leverage in that 12 months that he's kind of shook.
Invitations to speak at conventions.
Advising multiple boards.
Knowing every CEO in the industry.
Some of the byproducts of him building this "niche" media company.
Learn how he's using a podcast and AI to build a modern media brand that will be worth $1M in the first 24 months.
Links:
https://inthepitpodcast.com/
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://www.drafthorseai.com/
https://codyschneider.com/Key takeaways:
(00:01:52) Content marketing challenges
(04:58] Dominating attention in physical spaces.
(08:21] Billboard campaign targeting work from home.
(13:57) A distribution game.
(19:44] YouTube shorts and podcast growth.
(26:11) Building a profitable network.
(29:30) Podcasting and content quality.
(32:31) Creating content generates consumption.
(39:49) Overcomplication of marketing strategies.
(44:30) Lawyers and billboards
(57:03) Building a solo founder media company
Synopsis:
In this episode, the speaker discusses how the use of AI and scheduling apps has revolutionized the content creation process. Previously, a team of 10 people would spend hours creating content, but with advancements in technology, a scheduling app and AI tools now handle the repurposing of content. The speaker emphasizes that by adding some human elements, the rest is taken care of by AI, saving time and allowing for focus on other tasks. They stress the importance of detaching from the mindset of striving for perfection and instead focusing on creating content that they would personally consume. Overall, the use of AI and scheduling apps has significantly reduced the need for large content teams and made the content creation process more efficient.
The episode highlights the importance of content creators focusing on creating content that they themselves would consume, rather than striving for perfection or meeting unrealistic standards. The speaker explains that with the help of scheduling apps and AI, their content creation process has become much more efficient, eliminating the need for a large content team and saving time. They emphasize setting the bar for content based on personal standards, asking the question, "Is this content that I would listen to?" Content creators are advised to detach from the idea of perfection and instead prioritize creating valuable and engaging content, regardless of audio quality or production. The episode also emphasizes that while the barrier to entry for podcasting is low, audience expectations are high. Good content is deemed more important than high production quality, as people will be drawn to valuable content regardless of its sound quality. Ultimately, the episode encourages content creators to prioritize creating content that they personally find valuable and engaging, rather than getting caught up in perfectionism or unrealistic standards.
In this episode, the host shares their experience of using their 10-year-old son for market research on YouTube Shorts. Their desk is located in the living room, next to the TV where their son frequently watches YouTube shorts. By observing their son's viewing habits, including the clips he watches and skips, they have noticed commonalities such as jump cuts, zoom in and zoom out effects, and funny gifs.
Curious about their son's interest in these clips, the host engages in a conversation to understand why he finds them appealing. By observing their son's preferences and behaviors, the host gains insights that can inform their own content creation. They realize that incorporating the structure and elements that their son finds appealing can help them create more engaging content for their podcast.
This example highlights the idea that market research can be conducted by observing the preferences and behaviors of target audiences. By paying attention to the content their son consumes and the aspects that appeal to him, the host gains valuable insights for their content creation strategy. It demonstrates that market research doesn't always require traditional methods like surveys or focus groups, but can be done by simply observing and engaging with the target audience in their natural environment.
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This episode my homie Damien drops knowledge about all the different businesses he's built. Video CMS for universities, agencies, messaging APIs, along with a bunch of other randoms.
It's gold.
He's bootstrapped and taken VC blood money. You'll get takes on how VC creates mental freedom to focus on rush to scale while bootstrapping gives you personal freedom but requires so much discipline.
He's now building SaaS developer tools and goes deep into what Cloudflare is doing and the countless business opportunities he's seeing around this tech.
Listen now to get an education you can't get anywhere else. For free. Remember who your plug is when you make it big.
This podcast is brought to you by Swell AI.
Swell AI is an content marketing platform that helps you make content for every channel your audience is on.
Sign up for free at - https://www.swellai.com/
Key takeaway timestamps:
(05:38) Targeted cold emails in 2015 vs now
(15:44) Focus and specialize for bank account brr
(16:24) Early adoption leads to advantage, be first
(23:44)Embrace technology changes for success.
(36:49) Opportunity for AI-powered marketing agencies.
(42:45) Character AI for organizational counseling
(49:07) Finding ideal customer and then building products for them
Entities Mentioned:
Dev tools, SaaS, Developer tools, CSV import, Web scraper, ChatGPT, AI agents, Social media marketing, SEO agencies, Clip production, Video agency, Branding, Trust, Marketing automation, Content analysis
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This episode of the In the Pit podcast we're joined by Yoann Pavy, the CMO at Nude. Yoann shares his insights on his side project called Z-end, an app that is going viral. He reveals the incredible strategy behind getting one-cent signups for the app. Tune in to hear Yon's story and learn from his experiences at billion-dollar companies like Depop and Deliveroo.
Sponsors:The episode is brought to you by Swell AI. Swell helps you repurpose your audio and video content. Write blog posts, create clips, write ad sets threads and more.
Sign up for free at - https://www.swellai.com
This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes.
Sign up for free - https://www.drafthorseai.com
Cody Links:Twitter - https://twitter.com/codyschneiderxx
LinkedIn - https://linkedin.com/in/codyxschneider
Website - https://codyschneider.com
Yoann links:https://www.z-end.world/
https://twitter.com/yoannpavy
https://www.linkedin.com/in/yoannpavy/
Key takeaway time stamps:
(04:24) State-mandated community service
(07:09) Spreading virus through phone
(11:22) Gamifying the infection game.
(14:33) Twitter ad glitch strategy
(22:06) Gaming the testing phase
(37:38) Daily podcasts and podcast glitch
(42:56) Growing email lists for podcasts
(50:24) Business Idea: Health coaching through AI
(52:41) Business Idea: Disrupting calorie counting apps
(01:02:30) Content creation strategies
Keywords:
LinkedIn, Twitter, Instagram, YouTube, TikTok, Notion, SEO, Content Marketing
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"The beauty of LinkedIn is that you don't even need a ton of followers to go viral."
"Don't reinvent the wheel. Just remix your content and find what works."
"Formatting is key on LinkedIn. Quick, choppy sentences with white space and bullets."
This episode we're joined by Andy Mewborn who shares his step-by-step guide for how to grow LinkedIn accounts. This isn't one of those worthless "publish content consistently" calls. This is that tactical here's how I do it content. We're talking content types, posting schedules, how to get likes and comments, tools and so much more.
We also talk Instagram marketing, cold email, YouTube growth. Honestly this is just a growth marketing buffet.
Sponsors:
The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.
Sign up for free at - https://www.swellai.com
This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes.
Sign up for free - https://www.drafthorseai.com
Follow me on:Twitter - https://twitter.com/codyschneiderxx
LinkedIn - https://linkedin.com/in/codyxschneider
Website - https://codyschneider.com
Follow Andy:https://www.linkedin.com/in/amewborn/
https://twitter.com/andymewborn
https://www.distribute.so/
Key takeaway time stamps:(04:49) Carousels on LinkedIn
(07:51) Using Taplio to find top posts
(10:14) Ghostwriting for viral content
(14:31) Algorithm changes on Twitter
(18:44) The formatting on LinkedIn
(20:45) Factors of YouTube distribution
(24:03) Boosting social media followers
(27:12) Instagram follower growth strategy
(30:14) Hiring influencers for content
(34:37) Creator ecosystem and side income
(36:40) Automation and engagement pods
(40:12) Podcast SEO and visibility
(43:33) Growing email lists through automation
(52:03) Cold emailing podcasters for growth
(56:00) LinkedIn master plan and relationships
Keywords:
LinkedIn, Twitter, Instagram, YouTube, TikTok, Notion, SEO, Content Marketing
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This In The Pit Podcast, host Cody Schneider is joined by community-building expert Thomas Nelson. They discuss Thomas's successful tactics for driving thousands of clicks for free per month from Facebook pages that he owns. With his expertise in community building across platforms, including Facebook, Instagram, and Reddit, Thomas shares valuable insights on how to build and engage large followings. Tune in to learn how Thomas has built a Facebook page with 1.6 million followers and discover his strategies for driving traffic and building communities.
The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.
Sign up for free at - https://www.swellai.com
This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes.
Sign up for free - https://www.drafthorseai.com
Follow me on:
Twitter - https://twitter.com/codyschneiderxx
LinkedIn - https://linkedin.com/in/codyxschneider
Website - https://codyschneider.com
Timestamps:
(01:02) Community building across platforms.
(04:09)Facebook algorithm and impression volume.
(07:19) Discovering engagement baiting tactics.
(09:30) Fake Halloween spider webs.
(13:06) Monetization strategies for publishers.
(16:01) Organic growth on Facebook.
(19:31) Facebook's shift towards original content.
(22:10) Big page owners networking.
(26:42) Utilizing emojis as fundraising tools.
(29:17) Reddit's aggressive user base.
(32:26) Facebook as a business opportunity.
Entities mentioned:Facebook, clicks, shares, comments, reactions,cultivate, community, moderation tools, hands-off, impression volume,Facebook, cycles, marketing arbitrage, engagement, users,Facebook, impressions, engagement, viral posts, engagement baiting,transcript, podcast episode, traction, engagement, wildlife,t-shirt shop, branded t-shirts, charity, trees for the future, Facebook, organic traffic, e-commerce shops, innovate, publishing organization, monetized, newsletter, selling products, AdSense, media partners, posts, engagement style, limit, publishers, content, driving people off platform, clicks, larger page, day job, marketers, own, real job,businesses, testing grounds, strategy, tactics, opportunities,2023, project, company, start, ball rolling, build a page, distribution, 10 years, zero to one, voice, business, brand guidelines, brand voice, audience, feedback, performance, mistake, partnerships, influencers, boost, brand awareness, followership, paid acquisition, likes, strategy, valuable, organic growth, buying followers, engagement, fake profiles, benefits, audience size, proof of concept, B2B business, followers, Facebook page, Instagram profile,trustworthy, Facebook account, followers, engagement, likes,original content, followers, Facebook groups, advertising, SEO,Reddit, subreddit, growth, marketer, Sanders for president, 2016 cycle, strategic missteps, activism only days, fundraising, arming people, understanding, candidate, prisoners vote, difficult to talk about, conversations, voting,restricting communications, fundraising, growth, community building, fundraising tools,legitimization process, community, credibility, momentum, Reddit,excited, marketing, projects, arbitrage, Facebook,AI SEO, bulk content production, programmatic job, learnings, podcast episode
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On this episode of the podcast we're joined by Jeff Reynolds. Jeff is a Y-combinator alum, founder and angel investor, and president of Reynolds & Myers, a B2B marketing agency.
Jeff shares strategies for b2b founders to use to find, hire and upskill marketing personnel. He talks about the power laws in effect within marketing and how marketing leaders can focus teams to make impact.
The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.
Sign up for free at - https://www.swellai.com
This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes.
Sign up for free - https://www.drafthorseai.com
Follow me on:
Twitter - https://twitter.com/codyschneiderxx
LinkedIn - https://linkedin.com/in/codyxschneider
Website - https://codyschneider.com
Key points and time stamps:
5:16 Scale yourself out of marketing.
11:53 Focus on one or two channels.
17:27 Marketing owns the customer.
17:41 Set goals, define strategy.
26:01 Set clear objectives and rewards.
33:41 Understand customer buying process.
34:30 Focus on personal drivers.
41:01 Understand customer nuances. -
Today on the Acclaim B2B Marketing Podcast we're interviewing Cody McGuffey, the CEO and founder of Everbee.
Everbee is a tool for Etsy sellers to do product research to help their business for growth. Cody shares how he built and scaled the business from zero to $1M+ ARR in under 18 months, entirely bootstrapped.
He shares how he's built his company exclusively with b2b influencer marketing, how he structures these relationships, and how he hires and structures remote teams for success.
Sponsors:
The episode is brought to you by Swell AI. Swell helps your repurpose your audio and video content. Write blog posts, LinkedIn posts, Twitter threads and more.
Sign up for free at - https://www.swellai.com
This episode is also sponsored by Drafthorse AI. Drafthorse AI is an AI writer that helps you write hundreds of SEO-ready articles in minutes.
Sign up for free - https://www.drafthorseai.com
Follow me on:
Twitter - https://twitter.com/codyschneiderxx
LinkedIn - https://linkedin.com/in/codyxschneider
Website - https://codyschneider.com
Key points and time stamps:
(05:11) Start with what the market needs.
(10:46) Find partners that benefit all.
(15:51) Build relationships for longevity.
(17:59) Invest in relationships for trust.
(26:37) Hire fast, fire fast.
(31:46) Hire experts for channels.
(37:12) Respect collaborators and create win-win.
(37:41) Empower collaborators and employees.
(42:46) Investors benefit from IPO.
Dinner order tonight:
shanghai special chow yuk
Cantonese-style chicken chow mein
mandarin chicken pork fried rice half and half
