Episodi

  • Let's talk UX #4 with Emmanuelle Savarit at Education First

    Let's talk UX #4 with Emmanuelle Savarit at Education First

    · Let's Talk UX

    In this episode, Dr. Emmanuelle Savarit puts user research into numbers. Specifically, she explains how investing in proper research from the get-go saves companies a lot of money down the road.

    Topics

    00:00 Emmanuelle Savarit’s background
    01:31 User research then and now
    06:18 Doing fieldwork
    13:03 Designers versus researchers
    16:27 Research has the potential to save companies money
    20:49 Gaining insights fast
    25:30 Different methods in different phases
    31:06 Emmanuelle Savarit’s workshop at the UX Live Conference in London
    35:31 Continuing education
    43:51 Q&A


    Resources Analyse Concept Thinking Like a Researcher User Research
  • Let's talk UX #3 with Joe Natoli from Give Good UX

    Let's talk UX #3 with Joe Natoli from Give Good UX

    · Let's Talk UX

    In this episode, veteran UX consultant Joe Natoli talks about helping teams overcome day-to-day challenges. He also explains how there’s no such thing as failure — you either win, or you learn.In this episode, veteran UX consultant Joe Natoli talks about helping teams overcome day-to-day challenges. He also explains how there’s no such thing as failure — you either win, or you learn.Topics

    00:00 Joe Natoli’s background

    01:39 UX across cultures

    03:41 Clean theory versus messy reality

    07:30 Dealing with backlogs

    10:46 UX and Agile

    13:58 Questioning processes

    16:32 Speaking up about problems

    21:22 Everything starts with why

    23:37 Avoiding jargon

    25:37 Over-reliance on tools, software, etc.

    29:04 Working smarter in 15 minutes

    31:58 Learning from failure

    36:10 Imposter syndrome

    40:44 Feel the fear and practice resilience

    45:34 Recommended resources

    48:03 Q&A session

    1:10:12 Joe Natoli at UX Live in London

    Resources Joe’s website: Give Good UX
    Joe’s book: Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers
    Joe’s Udemy courses
    Joe’s favorite reads:
    Anything by Don Norman
    The Inmates Are Running the Asylum
    About Face
    Just Enough Research

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  • Let's talk UX #2 with Jonathan Lovatt-Young, Principal Experience Strategist at Love Experience

    Let's talk UX #2 with Jonathan Lovatt-Young, Principal Experience Strategist at Love Experience

    · Let's Talk UX

    Let's talk UX #2 with Jonathan Lovatt-Young, Founder and Principal Experience Strategist at Love Experience

    TIMESTAMPS

    00:08

    • over 25 years of experience in digital

    • built and designed websites before people had specific roles

    • mostly worked at agencies like Tribal, Accenture, some client roles

    • wrote a book on service design and participation

    02:37

    • wrote a book on service design and participation

    • how groups construct a service that generates participation

    • practical guide/playbook based on his experience

    10:40

    • addiction to quick wins

    • mental health in the workplace, constantly under the cosh

    • how designers can influence the culture and the environment

    12:57

    • good vs. bad examples of culture

    • service towers work well on their own

    • creating wellbeing, driving engagement, enabling co-creation

    24:26

    • age of digital, age of responsibility, age of automation

    • post-traumatic stress disorder (PTSD) in the workplace

    • responsible use of digital, macOS Catalina

    30:30

    • bottom-up change towards age of responsibility, CSR initiatives

    • revenue opportunities, shareholder and employee responsibilities

    • social, physical, creative activities promote wellbeing

    • building communities that want to interface with brands

    37:05

    • dealing with dark patterns in the age of responsibility

    • customer experience index (CXI), cross-selling and retention

    • making the financial argument for good experiences

    42:57

    • UX designers and UX researchers benefit from business savvy

    • convincing leadership with business cases

    • evidence of commercial opportunities

    52:52 (Q&A)

    • How can a designer make an impact in a company which has a revenue-target sort of mindset?

    • When is the mind site going live?

    • What do you see as the future of branding in a world where service experience is becoming more and more important?

    • Favorite resources?

    • Parting words?

    RESOURCES

    • https://www.amazon.com/Oxytocin-Organisation-Playbook-Participatory-Experiences/dp/1686079494

    • https://uxliveconference.com

    • https://www.healthyminds.services/

    • https://www.amazon.com/Pirate-Inside-Building-Challenger-Organization/dp/0470860820

    • https://go.forrester.com/blogs/12-05-22-outside_in_the_power_of_putting_customers_at_the_center_of_your_business/

    • https://www.amazon.com/High-Performance-Thinking-Skills-Complicated/dp/0955270006

    • https://www.amazon.com/Webs-Influence-Psychology-Online-Persuasion/dp/0273772953

    SOCIAL MEDIA

    https://twitter.com/jlovattyoung

  • Let's talk UX #1 with Steve Buzz Pearce, Global Design Director at Skyscanner

    Let's talk UX #1 with Steve Buzz Pearce, Global Design Director at Skyscanner

    · Let's Talk UX

    TIMESTAMPS

    03:38

    • cracking the viral coefficient at Skype

    • integrating with Windows, Mac, and others

    • design systems/GUI kits

    • Skype was bought and sold three times, ending up at Microsoft

    11:27

    • the value of a design system: build once, use often

    • Skyscanner's first design system was called "living styles"

    • control of experiments and partner brands' themes

    14:33

    • innovation/differentiation in the travel sites space

    • business goals geared towards optimization and conversion

    • frequent experimentation, multivariate tests

    17:48

    • arguing against pressure messaging

    • culture at Skyscanner: do the right thing for the customer

    • doing the right thing for the customer builds trust in the longterm

    20:55

    • building design teams that believe in the design principles

    • evangelizing user testing

    • emotional components that show you understand the customer

    • prototypes, concept cards, North Star metric

    28:05

    • defining what not to do

    • design leadership vs. business goals

    • leading from the front as a role model (do as I do), delegating

    • each squad needs an understanding of who leads what

    33:07

    • inspiring from the front, leading from the back

    • servant leadership

    • the three As framework: accountability, autonomy, alignment

    36:21

    • fixed design processes vs. creative freedom

    • processes provide predictability but not a proxy for success

    • double diamond process, processes define types of feedback

    • directive vs. prescriptive feedback

    42:06

    • managing multicultural design teams

    • challenge of different cultures, languages, design nuances

    • the accountability ladder

    45:31

    • incremental design changes vs. reimagining the entire experience

    • building the thing that kills you before someone else does

    • weighing operational risk, operational parameters

    50:46 (Q&A)

    • Can you build a culture from the bottom up by influencing directors to take it seriously?

    • Do you have a specific process to feed customer insight back to the business?

    • How does Skyscanner use qualitative and quantitative research data?

    • How did you go about understanding how users make choices about flights?

    • How did what you learnt from them affect your team's design choices?

    • Favorite resources?

    • Why is Steve called Buzz?

    • Any final advice for aspiring design leaders?

    RESOURCES

    • https://backpack.github.io

    • https://uxliveconference.com

    • https://www.testingtime.com/en/blog/double-diamond-process/

    • https://www.amazon.com/Leading-Questions-Leaders-Solutions-Knowing/dp/1118658132

    • https://www.cultureamp.com

    • https://www.framer.com/prototyping/

    • https://www.atlassian.com/team-playbook

    • https://www.blinkist.com

    • https://www.amazon.com/Good-Great-Some-Companies-Others-ebook/dp/B0058DRUV6

    • https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692

    • https://www.amazon.com/Make-Time-Focus-Matters-Every-ebook/dp/B078QSCM3V

    • https://www.amazon.com/Making-Manager-What-Everyone-Looks/dp/0735219567

    SOCIAL MEDIA

    https://twitter.com/stevebuzzpearce