Episodi

  • I lost 30% search traffic to AI… What do I do?

    I lost 30% search traffic to AI… What do I do?

    · Marketing Against The Grain

    Ep. 280
    Are you seeing a decline in SEO traffic?

    Kipp and Kieran dive into the disruptive impact AI-powered search engines are having on traditional SEO and how marketers can adapt to this transformative shift. Learn more about predicting future search trends, the role of AI in providing comprehensive answers without directing traffic to individual pages, and actionable strategies for diversifying your traffic sources to mitigate the impact.

    Mentions

    Perplexity https://www.perplexity.ai/


    Claude https://claude.ai/


    ChatGPT https://openai.com/index/chatgpt/



    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • We Built a GAME-CHANGING AI Sales Agent in Slack (Step-by-Step)

    We Built a GAME-CHANGING AI Sales Agent in Slack (Step-by-Step)

    · Marketing Against The Grain

    Ep 279
    Is marketing becoming more engineer-led?

    Kipp and Kieran dive into building a game-changing AI sales agent in Slack with guest Horacio Lopez (Business Operations, Replit). Learn more on the intricacies of API integration, the seamless experience with Replit's AI assistant, and optimizing email outreach using enriched data.

    Mentions

    Horacio Lopez https://www.linkedin.com/in/horacio-lopez/


    Replit https://replit.com/


    Replit AI SDR template: https://replit.com/guides/ai-sdr-slack-bot


    Collin Matthews article: https://www.lennysnewsletter.com/p/become-a-more-technical-product-manager


    Code concepts site: https://codeconceptsforsalesandmarketing.replit.app



    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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  • The Marketing Tactics I Used to Build & Sell a $100M Brand

    The Marketing Tactics I Used to Build & Sell a $100M Brand

    · Marketing Against The Grain

    Ep. 278
    Is focusing on short-term ROAS holding your brand back?

    Kieran and Kipp dive into the big picture of long-term brand building over immediate financial gains, sharing insights from Preston Rutherford's (Co Founder of Chubbies) journey to building and selling a $100M brand. Learn more on avoiding the pitfalls of short-term thinking, the importance of blending creative and media functions, and the benefits of producing high-quality, in-house content for sustained brand awareness.

    Mentions

    Preston Rutherford https://www.linkedin.com/in/prestonr/


    Chubbies https://www.chubbiesshorts.com/


    Marathon https://www.marathondataco.com/


    Shopify https://www.shopify.com/



    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Will Google's AI Experiment Replace Search Engines?

    Will Google's AI Experiment Replace Search Engines?

    · Marketing Against The Grain

    Ep. 277
    Can Google's AI experiment render traditional search engines obsolete?

    Kipp and Kieran dive into the potential transformative impact of AI on search engines and user experience in this episode. Learn more on the integration of AI into search and its implications, the latest innovations like Search GPT and Google's Learn About, and strategies for marketers to thrive amidst evolving search technologies.

    Mentions

    Google’s Learn About https://learning.google.com/experiments/learn-about/signup


    NotebookLM https://notebooklm.google/


    SearchGPT https://chatgpt.com/search



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip



    We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.
    To understand your biggest challenges we’ve put together a survey and we’d love to hear from you!
     How to Participate:
     click the link https://bit.ly/matg-research


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Revealing the 2024 Marketing Strategy of a $200M Founder

    Revealing the 2024 Marketing Strategy of a $200M Founder

    · Marketing Against The Grain

    Ep. 276
    How can AI tools revolutionize your marketing strategy and give you a competitive edge?

    Kip and Kieran dive into the future of AI-driven marketing and how a $200M founder uses these tools to stay ahead with Ryan Deiss (The Scalable Company). Learn more on transforming unstructured customer data into valuable insights, creating and testing style guides efficiently with AI, and rediscovering the crucial art of copywriting in today's digital landscape.

    Mentions

    Ryan Deiss https://www.linkedin.com/in/ryandeiss/

    The Scalable Company https://scalable.co/


    Warrior Forum https://www.warriorforum.com/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu

    Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu

    · Marketing Against The Grain

    Ep. 275
    Are the AI-driven opportunities really driving insane results?

    This week we dive into the surprising AI-marketing strategies that are reshaping the landscape with Neil Patel and Eric Siu of the Marketing School podcast. Every marketer can revolutionize their approach by embracing AI tools, diversifying their SEO efforts, and repurposing content across multiple platforms. Learn more on the evolving definition of SEO, the importance of an omnichannel strategy, and the future of marketing in the AI era.

    Mentions

    Neil Patel https://www.linkedin.com/in/neilkpatel/


    Eric Siu https://www.linkedin.com/in/ericosiu/


    Marketing School Podcast https://podcasts.apple.com/us/podcast/marketing-school-digital-marketing-and-online/id1138869817


    Accenture https://www.accenture.com/


    Napkin AI https://www.napkin.ai/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • 4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com

    4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com

    · Marketing Against The Grain

    Ep. 274
    Can AI really scale your content creation while keeping your brand consistent? 

    Kipp and Kieran dive into the transformative role of AI tools in modern marketing and how they can make your content go viral with guests Scott Tousley (Head of Content at Clay) and Bruno Estrella (Head of Growth Marketing at Clay). Learn more on using Visual Electric to create brand-aligned images at scale, the importance of systems thinking for marketing teams, and how integrating AI like Yarn can revolutionize personalized video content.

    Mentions

    Clay https://www.clay.com/


    Scott Tousley https://www.linkedin.com/in/scotttousley/


    Bruno Estrella https://www.linkedin.com/in/brunoestrella/


    Visual Electric https://visualelectric.com/


    Yarn https://www.yarn.so/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Claude's HUGE Double Update: Computer Control + Sonnet 3.5 (New)

    Claude's HUGE Double Update: Computer Control + Sonnet 3.5 (New)

    · Marketing Against The Grain

    Ep. 273
    What happens when machines start making decisions instead of humans?

    Kipp and Kieran dive into one of the biggest AI updates of the year, exploring the implications of Claude's new features on our professional and personal lives. Learn more about the potential of Claude’s computer use API, the innovative abilities of Claude Sonnet 3.5, and the future of B2B automation. 

    Mentions

    Sonnet 3.5 https://www.anthropic.com/claude/sonnet


    Trung T. Phan https://x.com/TrungTPhan


    Replit https://replit.com/


    Cursor https://www.cursor.com/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Speaking to an Ai Avatar Ready to Take Your Sales Job ft 1mind CEO

    Speaking to an Ai Avatar Ready to Take Your Sales Job ft 1mind CEO

    · Marketing Against The Grain

    Ep. 272
    Can an AI avatar be your new sales hire?

    Kipp and Kieran dive into the future of sales with AI, exploring how virtual assistants can transform the way businesses grow and operate. They are joined by Amanda Kahlow (CEO and Founder of 1mind). Amanda introduces them to Mindy, a virtual seller and avatar. Learn more about the strengths of AI avatars in business scenarios, the transformative potential of AI in sales processes, and how AI can handle complex tasks to optimize efficiency. 

    Mentions

    Amanda Kahlow https://www.linkedin.com/in/amandakahlow/


    1mind https://www.1mind.com/


    Kevin Weil https://x.com/kevinweil



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai

    The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai

    · Marketing Against The Grain

    Ep. 271
    How do you manage $86B worth of marketing strategy while staying culturally relevant?

    Kipp and Kieran dive into the innovative marketing playbook behind Airbnb with their Global CMO Hiroki Asai. Learn more on structuring teams to balance short-term optimizations with long-term goals, creating unforgettable campaigns that drive year-round engagement, and fostering a creative environment that leads to continuous innovation.

    Mentions

    Hiroki Asai https://www.linkedin.com/in/hiroki-asai-a44137110/


    Airbnb https://www.airbnb.com/


    Airbnb Barbie House https://news.airbnb.com/barbies-malibu-dreamhouse-is-back-on-airbnb-but-this-time-kens-hosting/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For

    OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For

    · Marketing Against The Grain

    Ep. 270
    What new AI feature is the best writing tool that exists today?

    Kipp and Kieran dive into the game-changing potential of OpenAI's new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation. Learn how to leverage AI for better productivity and innovative marketing ideas.

    Mentions

    OpenAI Canvas https://openai.com/index/introducing-canvas/


    OpenAI Enterprise https://openai.com/index/introducing-chatgpt-enterprise/


    Claude https://claude.ai/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • I Used AI To Create Viral Short Form Videos In 6 Minutes

    I Used AI To Create Viral Short Form Videos In 6 Minutes

    · Marketing Against The Grain

    Ep. 269
    Can AI really create viral short form videos in just 6 minutes?

    Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form video content.

    Mentions

    Jenny Hoyos https://www.youtube.com/@JennyHoyos


    Claude https://claude.ai/


    Steph Smith https://a16z.com/author/stephanie-smith/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024

    NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024

    · Marketing Against The Grain

    Ep. 268
    "Is AI about to revolutionize storytelling forever?"

    Kipp dives into the groundbreaking potential of Google’s NotebookLM and how it might reshape marketing strategies in 2024. Learn more about leveraging AI for creating engaging media, how engineers are becoming pivotal in marketing, and tips on automating content creation efficiently.

    Mentions

    Andrej Karpathy https://x.com/karpathy


    Histories of Mysteries podcast https://open.spotify.com/show/3K4LRyMCP44kBbiOziwJjb?si=432a337c28f14d97&nd=1&dlsi=1e2cd9b320094415


    NotebookLM https://notebooklm.google/


    Ideogram https://ideogram.ai/


    Claude https://claude.ai/


    Nathan Barry https://x.com/nathanbarry



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • From Beginner to AI Expert in 30 Minutes: The 5-Step Framework You Need

    From Beginner to AI Expert in 30 Minutes: The 5-Step Framework You Need

    · Marketing Against The Grain

    Ep. 267
    "How can AI take you from a novice to an expert in 13 minutes?"

    Kipp and Kieran dive into the secrets of mastering AI with a practical and accelerated learning approach. Learn more on effective prompting techniques, mastering context setting, the power of templates, integrating AI agents into your workflow, and transforming complex tasks into achievable goals with AI-driven apps. This was recorded live at HubSpot’s Inbound 2024.

    Mentions

    Indbound https://www.inbound.com/


    OpenAI https://openai.com/


    Claude https://claude.ai/


    Klarna https://www.klarna.com/us/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • $500M Founder Shares Unorthodox Growth Tactics (That Worked!)

    $500M Founder Shares Unorthodox Growth Tactics (That Worked!)

    · Marketing Against The Grain

    Ep. 266
    What's the secret to solving customer problems in 30 minutes? 

    Kieran and Varun Anand (co-founder and COO of Clay) dive into the onboarding magic that built a $500M business by addressing user issues effectively and efficiently. Learn more on how interactive guidance transforms user experiences, the importance of an engineering mindset in marketing, and the power of community-centric growth strategies.

    Mentions

    Varun Anand https://www.linkedin.com/in/vaanand/


    Clay https://www.clay.com/


    Modern Sales Pros https://modernsaleshq.com/


    Anthropic https://www.anthropic.com/


    Notion https://www.notion.so/


    Figma https://www.figma.com/ 


    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
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    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • We Put ChatGPT’s Advanced Voice Mode To The Test - Live Sales Call

    We Put ChatGPT’s Advanced Voice Mode To The Test - Live Sales Call

    · Marketing Against The Grain

    Ep. 265
    “Will AI replace human jobs by 2025?”

    Kipp and Kieran dive into the world of AI voice technology and its implications for business development and customer support. Learn more about how AI voice models like ChatGPT are transforming sales calls, the unique advantages and challenges of using AI in customer interactions, and the future landscape of AI integration in various professional applications.

    Mentions

    HubSpot’s Marketing Hub https://www.hubspot.com/products/marketing/get-started


    WordPress https://wordpress.com/


    Typeform https://www.typeform.com/


    Ahrefs https://ahrefs.com/


    Google Analytics https://developers.google.com/analytics 



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • How I Use Loom + Ai To Automate Everything I Do - Steph Smith

    How I Use Loom + Ai To Automate Everything I Do - Steph Smith

    · Marketing Against The Grain

    Ep. 264
    Is AI finally ready to revolutionize the way we work day to day?

    Kipp, Kieran, and Steph Smith (host of the a16z podcast) dive into practical use cases of AI that can transform your workflows and enhance productivity. Learn more about how recording processes in Loom can generate SOPs and give feedback on automation, leveraging AI to provide efficiency suggestions, and using AI to distill the core elements of why certain content performs well. Recorded from HubSpot’s Inbound 2024

    Mentions

    Steph Smith https://a16z.com/author/stephanie-smith/


    A16z Podcast https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711


    Indbound https://www.inbound.com/


    Loom https://www.loom.com/


    Midjourney https://www.midjourney.com/home



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • 5 Ways To Use Ai Video In Your Business TODAY (More $$ With Ai)

    5 Ways To Use Ai Video In Your Business TODAY (More $$ With Ai)

    · Marketing Against The Grain

    Ep. 263
    "Did you know that YouTube sees a billion hours of video watched daily?" 

    Kipp. Kieran, and guest Joshua Xu (co-founder and CEO of HeyGen)  dive into applications of AI video in modern business today, recorded from HubSpot’s Inbound 2024. Learn more about the dynamic nature of AI videos, the integration of interactive avatars, and the future of personalized and scalable video content.

    Mentions

    Indbound https://www.inbound.com/


    Joshua Xu https://www.heygen.com/author/joshua-xu


    HeyGen https://www.heygen.com/



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • We Built An App In 33 Minutes With No Code + AI (LIVE)

    We Built An App In 33 Minutes With No Code + AI (LIVE)

    · Marketing Against The Grain

    Ep. 262
    Can you really build a functional app in just 33 minutes?

    Kipp and Kieran dive into the fascinating world of AI tools to see just how quickly you can go from idea to finished product. Learn more on how to harness AI-powered coding to create personalized workout apps, adjusting workout intensity based on user inputs and energy levels. 

    Mentions

    Replit https://replit.com/


    Similarweb https://www.similarweb.com/


    Kyle Shannon https://x.com/kyleshannon



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

  • Chat GPT-o1 is Mindblowing!! Everything You Need To Know

    Chat GPT-o1 is Mindblowing!! Everything You Need To Know

    · Marketing Against The Grain

    Ep. 261
    “This is the year of AI coding!” 

    Kipp and Kieran dive into how OpenAI's latest model o1 is revolutionizing the way we code and the broader implications for marketers everywhere. Learn more on how AI coding will transform your marketing funnel and strategy, the concept of disposable code and its impact on the software industry, and the new prompting techniques you need to master to make the most of AI's advanced reasoning capabilities.

    Mentions

    OpenAI o1 https://openai.com/index/introducing-openai-o1-preview/


    Eric Glyman https://x.com/eglyman


    Allie K. Miller https://x.com/alliekmiller



    Resource
    [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Join our community https://landing.connect.com/matg

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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