Episodi

  • Building a Culture of Feedback to Drive Business Success with Cameron DeJong

    Building a Culture of Feedback to Drive Business Success with Cameron DeJong

    · Marketing Moguls

    In this episode of the Marketing Moguls, Michael Ryan and Cameron DeJong, a marketing executive at Raintree Systems, discuss the importance of customer satisfaction in marketing and how Raintree Systems used it to build brand recognition. They also emphasize the significance of feedback in growing an organization and highlight the importance of word-of-mouth marketing. Cameron provides tips for finding a career in digital and healthcare marketing, emphasizing the importance of networking and staying up-to-date with the latest trends.

    In This Episode, You'll Learn:

    00:00:00 - Building a Culture of Feedback to Drive Business Success00:03:43 - Transitioning from sales to healthcare marketing00:06:25 - Discovering a passion for healthcare marketing00:08:23 - Prioritizing customer satisfaction in marketing00:11:24 - Building brand recognition through effective marketing strategies00:12:10 - Leveraging the power of word-of-mouth marketing00:14:25 - Utilizing feedback to grow and improve an organization00:15:50 - Overcoming challenges in healthcare marketing00:17:27 - Tips for pursuing a career in digital and healthcare marketing00:18:14 - Focusing on customer retention during economic uncertainty00:19:12 - Networking and staying current with marketing trends

    Links and Resources:

    Cameron DeJong on LinkedInTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Harnessing the Power of Testimonials with Sarah Brown

    Harnessing the Power of Testimonials with Sarah Brown

    · Marketing Moguls

    Join Michael Ryan and Sarah Brown in this episode of Marketing Moguls as they discuss the importance of referrals and testimonials for business growth. Brown emphasizes the value of referrals from trusted sources and encourages members to refer other business owners. She also shares insights on the role of networking, building relationships, and staying up-to-date with marketing trends. The episode concludes with a discussion on marketing trends to watch out for in 2023.

    In This Episode, You'll Learn:

    00:00:24 - Harnessing the Power of Testimonials00:01:37 - Brief rundown of Brown's background and journey to marketing00:05:20 - Brown's experience with social media marketing00:10:59 - Importance of referrals for business growth00:11:40 - Incentivizing members to refer others00:12:28 - The power of testimonials for businesses00:14:30 - Marketing trends to watch out for in 202300:6:16 - Highlighting the strengths of a business through marketing00:18:48 - Promoting a business through LinkedIn

    Links and Resources:

    Partners OneTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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  • Building Your Brand and Your Career with Andrea Tagliaferro

    Building Your Brand and Your Career with Andrea Tagliaferro

    · Marketing Moguls

    In this episode of The Marketing Moguls, Andrea Tagliaferro shares insights on navigating a career in marketing. She emphasizes the importance of being flexible and having core values in marketing strategies, learning from role models, and networking outside of one's comfort zone. They also discuss using social media for audience interaction, translating skill sets across industries, and share some funny marketing fails. The episode concludes with a promotion for Laura Vessel and Jim Mckelvie's speaking engagement at South by Southwest.

    In This Episode, You'll Learn:

    00:00 - Building Your Brand and Your Career with Andrea Tagliaferro04:58 - Embracing the startup world to transition into marketing06:44 - Translating skills from architecture to marketing in a job interview11:05 - Using social media for audience interaction, including TikTok, Twitter, and Instagram14:45 - Importance of flexibility and core values in marketing strategies15:53 - Using data to understand what works and what doesn't in marketing campaigns16:28 - Learning from role models and stalking them on LinkedIn to understand their career paths19:07 - Stepping outside of your comfort zone to make connections and find job opportunities20:05 - Using LinkedIn to passively network and showcase your skills

    Links and Resources:

    Andrea Tagliaferro on LinkedInTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • How AI is Changing Financial Transactions for Enhanced Customer Experience with Jennifer Durishin

    How AI is Changing Financial Transactions for Enhanced Customer Experience with Jennifer Durishin

    · Marketing Moguls

    On this episode of Marketing Moguls, Jennifer Durishin, Head of Marketing at Prodigal, joins Michael Ryan to discuss the importance of adaptability in marketing and the role of continuous learning. Jennifer emphasizes the need to explore new technologies such as artificial intelligence to enhance the customer experience. The episode also covers how AI is modernizing call centers in the financial industry, building brand awareness through engagement, and attending conferences and events in a tight-knit community. Lastly, Jennifer provides valuable advice for aspiring tech marketers and tips for networking on LinkedIn.

    In This Episode, You'll Learn:

    00:00 - Marketing goes beyond just business01:54 - Advice for tech marketers03:38 - Anyone can become a marketer, learning on the job is valuable05:47 - Modernizing financial call centers with AI at Protocol07:54 - Enhancing customer experience with AI-powered financial transactions09:06 - Adapting to marketing trends and being open to change10:19 - Building brand awareness through engagement and familiarity13:09 - Continuous learning for personal growth in marketing15:03 - Networking advice for LinkedIn: connect genuinely, avoid sales pitches

    Links and Resources:

    ProdigalJennifer Durishin on LinkedInTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • From Menu to Mouth: Enhancing Restaurant Experience with Voice AI with Ben Brown

    From Menu to Mouth: Enhancing Restaurant Experience with Voice AI with Ben Brown

    · Marketing Moguls

    In this episode of Marketing Moguls, Michael Ryan speaks with Ben Brown, co-founder of Converse Now, about actionable insights for restaurant owners and marketers. Brown emphasizes the importance of simplicity and personalization in messaging to improve brand representation and guest experience. He also recommends educating customers about AI and leveraging previous marketing skills to market AI products. The episode delves into the impact of chatbots and voice AI on the restaurant industry and how AI can increase financial performance during peak hours. Restaurant owners and marketers can benefit from these insights to improve their operations and enhance the guest experience.

    In This Episode, You'll Learn:

    00:00 - AI's potential to bridge job demand gap03:28 - Converse Now's voice AI for restaurant chains04:31 - Drive-throughs improve with voice ordering technology06:10 - Voice AI enhances operational efficiency and financial sustainability09:09 - Generative AI benefits AB to B organizations' platforms11:48 - AI implementation in industries: challenges and myths13:36 - Prioritizing quality and personalization in the restaurant industry15:01 - Converse Now's mission for restaurant industry quality and personalization16:26 - Relationship-building and education in Converse's marketing strategy20:50 - Simple, conversational messaging improves brand representation

    Links and Resources:

    Ben Brown on LinkedInConverse NowTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Building Consumer Trust in Cannabis and Fintech with Emily Louise Nelson

    Building Consumer Trust in Cannabis and Fintech with Emily Louise Nelson

    · Marketing Moguls

    In this episode of Marketing Moguls, Michael Ryan interviews Emily Nelson about the challenges of marketing in the cannabis industry. They discuss the strict regulations imposed by social media and text messaging platforms, and how retailers can still reach their target market. Emily shares her experience in developing a B to B marketing channel within a cannabis organization, and how she applies this knowledge in her current role as Director of Marketing at Aero Pay. They also emphasize the importance of simplicity and security in messaging to gain consumer trust, and the need to stay up-to-date on legislation in emerging markets. Overall, this episode provides valuable insights into the unique challenges and opportunities of marketing in the cannabis industry.

    In This Episode, You'll Learn:

    00:00:00 Welcome to Marketing Moguls00:01:28 Fintech Professional Discusses Underserved Industries And Payments00:08:46 Consumer Trust: The Importance of Simplicity and Security00:11:06 Education on Legislation: Penetrating Emerging Cannabis Markets00:13:02 Compliance and Industry Knowledge in 37 States00:14:04 Entering New Markets: Expertise and Compliance are Key00:16:48 Navigating Advertising Restrictions for Cannabis Collectives00:21:08 Aero Pay: Learn More About Their Work

    Links and Resources:

    AeropayEmily Louise Nelson on LInkedInTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Navigating the Dual World of Marketing and Real Estate with Nate Smoyer

    Navigating the Dual World of Marketing and Real Estate with Nate Smoyer

    · Marketing Moguls

    Join Michael Ryan on the Marketing Moguls podcast as he interviews Nate Smoyer, the Chief Marketing Officer of Obie, an insurance company that specializes in providing coverage for landlords. Nate shares his experience in the industry and how he got into marketing. He talks about the challenges of reaching out to potential customers in a fragmented market and how Obie has found success by using embedded insurance to target landlords directly. Nate also discusses his unconventional path to marketing, including his background in multilevel marketing and his experience as a cheesesteak vendor and MC for a stunt team. Listeners will gain insights into the world of marketing and learn about innovative strategies for reaching out to customers in niche markets. This episode provides valuable insights into the marketing industry and how unconventional approaches can lead to success.

    In This Episode, You'll Learn:

    00:00:00 - Marketing Moguls Podcast: Insights from Top Executives in the Industry00:03:48 - Legitimacy of Multilevel Marketing and Pyramid Schemes00:07:29 - Innovative Marketing Strategies: Using Spare Trucks and Radio Hosts to Promote Communities00:08:43 - Job Delayed for World Record Pie Fight for Charity00:10:43 - Accounting and Marketing Courses as a Path to Success00:14:34 - Challenges of Reaching Individual Real Estate Investors for Retirement Supplemental Income00:17:57 - Obie's Unique Value Proposition: Embedded Insurance for Landlords

    Links and Resources:

    ObieTech NestNate Smoyer on LinkedInTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • The Art of B2C Marketing in Glass Fabrication with Syndi Sim

    The Art of B2C Marketing in Glass Fabrication with Syndi Sim

    · Marketing Moguls

    Join Michael as he sits down with Syndi Sim on this episode of Marketing Moguls, as they explore the world of glass fabrication and marketing. Syndi shares her valuable insights on the crucial role marketing plays in the glass fabrication industry, particularly through LinkedIn. The conversation delves into the demand for diamond fusion treated glass railings and the balance required to market to both customers and fabricators. Discover the strategies and challenges of marketing in this unique industry, as we uncover the secrets to success. Tune in to gain valuable insights that will help you navigate the world of glass fabrication and marketing.

    In This Episode, You'll Learn:

    00:00:00 - Finding Your Target Market for Glass Protection Machines00:08:37 - Marketing Diamond Fusion Glass Railings on LinkedIn00:10:08 - Why B2C Marketing is Key for Diamond Fusion's Success00:13:55 - DFI-360 Program: Catalyst for Change in Glass Protection

    Links and Resources:

    Syndi Sim on LinkedInDiamond Fusion InternationalTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • How Omni-Channel Marketing Can Revolutionize Your Business with Sean Falconer

    How Omni-Channel Marketing Can Revolutionize Your Business with Sean Falconer

    · Marketing Moguls

    On this episode of Marketing Moguls, Michael chats with Sean Falconer about the crucial nature of privacy and data protection in the digital age. As someone who has experience in engineering and marketing, Sean highlights the challenge of educating engineers on these topics and prioritizing them from the start. They also discuss marketing strategies aimed at C-level executives and application data engineers. Sean shares his personal career journey and provides tips for those looking to transition from engineering to marketing. This episode offers valuable insights into the intersection of technology and marketing and the need for experts to handle privacy and data protection challenges.

    In This Episode, You'll Learn:

    00:00:00 Future of Data Security and Privacy with Data Privacy Vault Pattern00:02:05 Meet the Classically Trained Engineer and Sky Flow Founder00:05:30 Career Path Discussion: From Tech to Marketing at Sky Flow00:07:14 Learning Marketing through Entrepreneurship with Limited Resources00:10:50 Shift in Focus from IC Work to Developing Relations at Sky00:13:08 Importance of Leaving Privacy Protection to Experts and Growing Momentum for Privacy Regulations00:16:12 Using an Omni-Channel Approach to Reach a Larger Audience00:17:33 Marketing to C-Suite and Data Engineers00:20:01 Lack of Cybersecurity Education in Engineering and Acknowledgements00:22:29 Advice for Engineers Interested in Developer Relations and Marketing Roles

    Links And Resources:

    SkyflowSean Falconer on LinkedInTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Building Quality Relationships and Creating Value in Marketing with Justin Schmidt

    Building Quality Relationships and Creating Value in Marketing with Justin Schmidt

    · Marketing Moguls

    The Marketing Moguls podcast features an interview with Justin Schmidt, VP of Marketing at Comp, discussing various topics related to marketing, such as leveraging paid channels on social media, creating and capturing demand, and optimizing for lifetime value. Justin shares his insights on building quality relationships and creating value for oneself and others, thinking through Black Swan events, and growing responsibly while taking risks for growth. The conversation concludes with a discussion on how to market Comp effectively and invest in the right channels for growth. This episode provides valuable insights into marketing from an experienced professional's perspective.

    In This Episode, You'll Learn:

    00:00:00 - Welcome to the Marketing Moguls Podcast with guest Justin Schmidt00:04:11 - The power of offering health and wellness stipends as an employee benefit00:05:31 - Strategies for reaching rural customers and a discussion on Compt00:08:58 - Insights on community-driven marketing strategies and balancing demand creation and capture00:11:44 - Pushing for pre-tax benefits and better management of cell phone reimbursements00:13:26 - A discussion on successful and unsuccessful marketing strategies, with a focus on SEO and content creation00:14:35 - Pragmatic growth strategies that avoid expensive and inefficient models00:18:55 - Lessons learned from being a publisher and taking necessary risks for responsible growth

    Links and Resources:

    Compt WebsiteJustin Schmidt on LinkedInTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Risky Business: Navigating Challenges in Startup Marketing with Danielle Lewan

    Risky Business: Navigating Challenges in Startup Marketing with Danielle Lewan

    · Marketing Moguls

    In this episode of the Marketing Moguls podcast, host Michael interviews Danielle Lewan, a marketing expert known for her ability to capture a high-quality audience. Danielle emphasizes the importance of starting with a clear purpose and developing a strategy that resonates with your target audience. She also shares her experiences working with Casana and overcoming challenges with leadership. With moments of humor and insight, this episode is a must-listen for anyone interested in the marketing industry.

    In This Episode, You'll Learn:

    00:00:00 - Top marketer insights: success, struggles, and questions00:02:30 - Healthcare to smart toilet seats: niche medical startups00:04:52 - Marketing challenges at Consumer Electronics Show for startups00:09:47 - Simon's Senate and power of Golden Circle in marketing00:12:24 - Unique marketing mindset development and leadership alignment00:15:49 - Impressive video production stages with toilets and lazy susans

    Links and Resources:

    CasanaDanielle Lewan on LinkedInTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Community as a Competitive Advantage with Kathleen Booth

    Community as a Competitive Advantage with Kathleen Booth

    · Marketing Moguls

    Join us on the Marketing Moguls podcast as we speak with Kathleen Booth, a seasoned expert in audience and community building. Kathleen shares her insights on the power of word-of-mouth marketing, which has propelled Pavilion's significant growth in the past year. Gain valuable tips on audience building and pipeline generation for B2B tech companies, as well as the significance of community in building confidence and learning from others. Kathleen also delves into the impact of paid advertising on conversion rates and wise resource allocation in marketing. Don't miss out on Kathleen's valuable insights on personal branding, partnerships, and referral programs for building a flourishing career in marketing. Tune in now to gain a fresh perspective on marketing strategy and community building.

    In This Episode, You'll Learn:

    00:00:00 - In this episode of the Marketing Moguls podcast, we welcome community building expert Kathleen Booth.00:03:56 - Kathleen shares her insights on generating pipelines for B2B tech companies through community building and her journey from entrepreneur to head of marketing.00:07:44 - Discover how Pavilion drives marketing and membership growth through community strategies and tactics.00:11:33 - Learn about the benefits of referral programs and community-driven marketing for B2B tech companies.00:15:21 - Kathleen discusses the power of community in personal branding and career advancement.00:17:11 - Find out how a safe space for learning and asking questions can propel marketers to new heights.00:20:35 - Kathleen shares tips on cutting unproductive marketing channels and wise resource allocation for increased conversion rates.00:22:03 - Finally, Kathleen emphasizes the value of investing in your professional brand and referral programs for career opportunities. Tune in for a fresh perspective on marketing strategy and community building

    Links and Resources:

    Kathleen Booth on LinkedInTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Disruptive Times Call for Disruptive Strategies with Judd Borakove

    Disruptive Times Call for Disruptive Strategies with Judd Borakove

    · Marketing Moguls

    Get ready for an insightful and thought-provoking episode of the Marketing Moguls Podcast! In this episode, we sit down with Judd Borakove, a true industry expert, to explore the world of marketing and go-to-market partners. Judd shares his invaluable insights on how marketers can navigate the challenges of sales, customer service, and operations to optimize their performance. Additionally, we dive into how product and business services can have a profound impact on marketing strategies. Whether you're a seasoned marketer or just starting out, you won't want to miss this engaging conversation with Judd Borakove. Tune in now!

    In This Episode, You'll Learn:

    00:00:00 - Create an Exceptional Customer Experience with Brand and Content Optimization00:01:40 - Navigating Go-To-Market Strategies in the Age of Disruption00:04:49 - Drive Value and Expansion with an Event-Led Go-To-Market Strategy00:09:10 - Overcoming Business Challenges: A Discussion with Experts00:10:00 - Unite Different I.C.P.s with Tailored Solutions00:13:17 - Mastering the Complex World of Marketing for Success

    Links and Resources:

    Judd Borakove on LinkedInGo To Market PartnersTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Experience-Centric Marketing: The Caravan Way with Claudine DeSola

    Experience-Centric Marketing: The Caravan Way with Claudine DeSola

    · Marketing Moguls

    In this episode of the Marketing Moguls podcast, Claudine DeSola, founder of Caravan Social Club, shares her experience in creating unique and immersive experiences for brands and consumers. She started with physical events that brought together influencers, celebrities, musicians, and creatives to showcase different brands, and when the pandemic hit, they pivoted to virtual events that still captured the same essence.

    Claudine also talks about how Caravan Social Club attracts brands and builds community through budget-conscious marketing strategies, finding small stepping stones to get the word out, and using Instagram lives to involve people who can't physically be at their events and create a library of content that showcases their brand.

    In This Episode, You'll Learn:

    00:00:00 - Meet Claudine DeSola, The Marketing Mogul: Welcome to the podcast!00:04:26 - The Future of Fashion Events: Smaller, Intimate and Authentic: Hear from the Creator of a Mobile Fashion Caravan00:06:44 - From Store to Content Space: The Evolution of a Winning Business Idea00:12:21 - LinkedIn Cold-Calling: How to Find Brands and Make Connections that Count00:17:34 - The Power of Direct Customer Interaction: Building a Strong Marketing Community that Lasts00:21:31 - Making Live Videos Fun and Engaging: Tips and Tricks for Building a Thriving Online Community00:27:20 - Wordsmithing Your Way to Success: How to Stand Out in Business and Build a Memorable Brand

    Links And Resources:

    Claudine DeSola on LinkedInTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Maximizing Customer Value in a Challenging Market with Evan Klein

    Maximizing Customer Value in a Challenging Market with Evan Klein

    · Marketing Moguls

    In this episode of Marketing Moguls, Evan Klien discusses the impact of budget cuts and economic challenges on companies' investments in customer experience with Michael. He argues that even in a challenging economic environment, companies should prioritize customer retention and maximizing opportunities with existing customers. This may involve looking inward and focusing on employee retention as well. Evan predicts that the next few quarters will provide insight into whether companies will continue to invest in customer experience despite budget constraints.

    In This Episode, You'll Learn:

    00:00:00 The Marketing Mogul Podcast: Trending And Having Fun00:04:37 Mastering Retention: Insights From Top Marketers00:06:27 Retention Is Key: The Vitality Of Customer Loyalty00:07:37 Marketing Focus: Centric Solutions' Secret To Success00:08:15 Generating Revenue: Strategies For A Prosperous Business00:12:14 Return Of In-person Conferences For Customer Success Pros00:13:40 Navigating The Challenges Of Selling Services Through Appointment Setting

    Links and Resources:

    Evan Klein on LinkedInSatrix SolutionsTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • The Art of Data-Driven Marketing with Don Halliwell

    The Art of Data-Driven Marketing with Don Halliwell

    · Marketing Moguls

    On the Marketing Mogul Podcast, host Michael Ryan interviews Don Halliwell from TrustLayer, where they discuss the latest trends in marketing, share funny marketing fails, and delve into Don's secrets for creating the perfect pitch. Don also gives his tips for staying motivated during tough times and offers advice on taking a scientific approach to marketing campaigns, as well as managing ad spend at a small company. Tune in for all this and more, and learn from one of the marketing moguls shaping the industry today.

    In This Episode, You'll Learn:

    00:00:00 Proving Vs. Testing: The Scientific Approach To Marketing00:02:42 How Career Path Flexibility Led To Success: A Personal Story00:04:14 The Difference Between Large And Small Companies: A Reflection From A Marketing Expert00:05:52 Learning The Hard Way: The Humbling Experience Of Changing Established Brands00:07:21 Adjusting Tactics For Small Vs. Large Companies: Insights From A Marketing Pro00:09:17 Leveraging Insurance Brokers For Marketing Success: The Power Of The Marketing Trust Layer00:12:44 Building An Audience Through Search And Social: Strategies That Work00:14:06 Strategy To Reduce Emailing: Looking For Alternatives That Work00:17:51 Proving Vs. Testing: The Scientific Approach To Data-driven Marketing00:19:09 Advice For A Successful Marketing Journey From A Seasoned Marketing Professional

    Links And Resources:

    Don Halliwell on LinkedInTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Beyond the Cold Call: The Benefits of Personalized Outreach with Jeff Zelaya

    Beyond the Cold Call: The Benefits of Personalized Outreach with Jeff Zelaya

    · Marketing Moguls

    On this episode of Marketing Moguls. Michael Ryan is joined by Jeff Zelaya. They discuss the power of continual learning, risk-taking, and innovation. Jeff shares his expertise on leadership and the importance of leading by example. Learn how to carry the weight of leadership and inspire those around you. Jeff also shares his experience with social media and how to create engaging content that people love to watch. Tune in to this insightful conversation and get inspired by Jeff's words of wisdom!

    In This Episode, You'll Learn:

    00:00:00 Unveiling the Minds of Marketing Moguls: Hear from the Experts00:03:11 A Success Story: From a Far-fetched Idea to Franchising a Marketing Agency00:05:05 Investing in Your Mission: How Risk-taking Paid Off00:07:58 Prospecting for Franchising: Exploring Traditional Methods for Driving Opportunities00:11:58 The Value of Permission: Opting in for Productive Dialogue00:14:25 Personalization is Key: Harnessing the Power of Outreach00:16:58 Boost Your Traction with Linked Outreach: Expert Insights

    Links And Resources:

    Jeff Zelaya on LinkedInTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Pushing the Boundaries of Legal Marketing with Creativity and Innovation with Roy Sexton

    Pushing the Boundaries of Legal Marketing with Creativity and Innovation with Roy Sexton

    · Marketing Moguls

    Discover the Secrets to Marketing Success with Our First Episode of the Marketing Moguls Podcast!

    Are you ready to skyrocket your marketing strategies and dominate your competition? Look no further! On this episode of Marketing Moguls, we're sitting down with a marketing heavyweight who has made a big impact in the industry. With decades of experience under their belt, they'll be sharing insider tips and tricks on how to increase conversions, create winning ad campaigns, and make sure your brand stays top-of-mind with your target audience.

    You'll hear about the executive's unique journey from the theater world to marketing and how they've leveraged digital channels and creative techniques to reach a massive 12 million people on social media in just one year. Plus, learn how their forward-thinking CEO has used company culture as a marketing tool, helping to set their brand apart from the rest.

    Don't miss this exciting episode of Marketing Moguls where you'll get the chance to pick the brain of one of the most innovative minds in the industry. Tune in now and elevate your marketing game to the next level!

    In This Episode, You'll Learn:

    00:00:00 Meet The Marketing Mavericks: Top Executives And Entrepreneurs Share Their Secrets00:02:27 Charting Your Course In Marketing: Insights From The Legal Marketing Association00:04:17 Behind The Scenes: Marketing For Theater Productions And Supporting Actors00:08:24 Striking The Perfect Balance: Expert Marketing Strategies Melded With Following Orders00:09:35 Navigating The New Normal: Restructuring And Reorganizing Marketing In A Pandemic00:13:09 From Concept To Conversion: Innovative Marketing Ideas For Optimal Results00:15:50 Maximizing Your Reach: The Power of The Funnel In Guiding Purchasing Decisions00:17:36 Building A Strong Brand: Using Voice And Culture To Drive Marketing Success00:18:34 The Advantages of Scale: Accelerating Growth Through Lateral Acquisitions and Joining A Larger Team

    Links and Resources:

    Roy Sexton LinkedInRoy Sexton TwitterTiereleven.comGet your queries answered here: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Marketing Moguls? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

  • Marketing Moguls Intro

    Marketing Moguls Intro

    · Marketing Moguls

    Welcome to the newest podcast brought to you by Tier 11 The Marketing Moguls Podcast is a show that will feature top executives, entrepreneurs, and influencers in the world of marketing. The aim of this podcast is to pick the brains of these marketing experts and find out what makes them successful. The show will cover topics such as increasing conversions, ad campaign strategies, and the latest marketing trends. The podcast will also have a fun side to it, with discussions on marketing fails and creating the perfect meme. Whether you're a marketer, business owner, or simply interested in marketing, this podcast is for you.

    Don't forget to visit Tier 11