Episodi

  • 304 How to Document Your Farm Promotions So You Can Recycle Them Easily

    304 How to Document Your Farm Promotions So You Can Recycle Them Easily

    · My Digital Farmer Podcast

    Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there’s a simple way to save yourself hours next season? Today, I’m sharing how documenting your promotions as you go can eliminate the guesswork and make next year’s marketing 10x easier. Instead of reinventing the wheel, you’ll learn how to track what works, streamline your marketing efforts, and save tons of time.

    In this episode, you'll discover:

    📂 Why most farmers waste time recreating marketing materials every year

    📝 What to document in your Farm Promotions Logbook

    ✅ How to organize your past promotions for easy access next season

    🚜 Real-life examples of how I’ve streamlined my marketing using this method

    Your Homework: Create a simple Farm Promotions Google folder/doc today and add your last major promo materials to it.

    Need help? 👉 Grab my free Farm Promotion Google Doc Template here: www.mydigitalfarmer.com/promolog

    Thank you to our Podcast Sponsors: Local Line:

    Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School:

    Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

    📆 Creating a promotion calendar that drives consistent sales

    đŸ› ïž Setting up & optimizing your Google Business Profile

    📧 Writing high-converting emails (nurture, promotions, onboarding, cart recovery)

    đŸ—Łïž Collecting & using customer testimonials effectively

    🔍 Auditing & improving your sales funnel

    💬 Monthly live coaching calls for answers to your burning questions

    Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
    👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

    Links Mentioned in This Episode:

    📄 Farm Promotion Playbook Template: www.mydigitalfarmer.com/promolog

    đŸŽ™ïž Episode 296: How to Build a Farm Promotion Calendar That Drives Sales All Year Long

    đŸ“Č Follow me on Instagram: @mydigitalfarmer

    📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

    Free Canva Tutorial: I walk you step by step through how to use Canva's graphic design software in this free 45 minute training. Subscribe to access it here.

    đŸŒ± Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

    💛 Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    Subscribe on your favorite podcast app so you never miss an episode.

    Leave a Review on Apple Podcasts—it helps other farmers find the show.

    Share this episode with a fellow farmer or small business owner.

  • 303 Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate

    303 Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate

    · My Digital Farmer Podcast

    Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plate—without being complicated, expensive, or scary? Today, I’m breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better results—without working harder.

    In this episode, you'll discover:

    📧 How AI can write emails that actually convert đŸ“± The easiest way to create social media content in seconds 📰 How AI can generate CSA newsletters & blog posts đŸȘ Writing product descriptions & website copy without frustration đŸ›ïž Using AI to automate sales & promotions

    Your Action Step: Choose one of these AI tools and experiment with it this week! Need help getting started? Subscribe to my 5 Day ChatGPT Challenge and practice seeing what this tool can do for you!

    Podcast Sponsors: 🌿 Local Line:

    Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    🚜 Farm Marketing School: Ready to Make Marketing Easier? Join Farm Marketing School!

    Marketing doesn’t have to feel overwhelming. Farm Marketing School is my monthly membership designed to help farmers like you build a simple, repeatable marketing system that works. Inside, you’ll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

    ✔ Creating a promotion calendar that drives consistent sales
    ✔ Setting up & optimizing your Google Business Profile
    ✔ Auditing & improving your sales funnel
    ✔ Writing high-converting emails (nurture, promotions, onboarding)
    ✔ Collecting & using customer testimonials effectively
    ✔ Live monthly coaching calls to get answers to your burning questions
    ✔ 
and much more!

    Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month! Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

    Try it out here: 👉 mydigitalfarmer.com/fms (Cancel anytime!)

    🔗 Links Mentioned in This Episode: 📄 ChatGPT Challenge for Farmers: www.mydigitalfarmer.com/AI đŸŽ™ïž Episode 278: What to Post on Social Media (and Why)! Ideas for Small Farms đŸ“Č Follow me on Instagram: @mydigitalfarmer 📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at mydigitalfarmer.com/subscribe. 💬 Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway. đŸŒ± Want more farm marketing strategies? Visit my full resource library at mydigitalfarmer.com.

    🎧 Recommended Next Episode: Not sure what to listen to next? Check out Episode 296: How to Build a Farm Promotion Calendar That Drives Sales All Year Long—it’s the perfect follow-up to today’s discussion.

    💛 Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    Subscribe on your favorite podcast app so you never miss an episode. Leave a Review on Apple Podcasts—it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.

    Your support makes all the difference—thank you for being part of this journey! đŸŒ±

    ⭐ Leave a Rating or Review: If you loved this episode, would you take a moment to leave me a review? Reviews help other farmers discover the podcast and grow their marketing skills. Head to [insert review link] and let me know what you think!

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  • 302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets

    302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets

    · My Digital Farmer Podcast

    Feeling like you’re always scrambling to come up with content ideas?
    What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about?

    In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorable—without the constant pressure to invent something new.

    Plus, you’ll learn:
    👉 Why repetition isn’t boring—it’s branding.
    👉 How Content Buckets work like TV show genres (and how you can use that to hook your audience).
    👉 5+ Content Bucket ideas you can start using right away—even if you're totally new to this.
    👉 How I used ChatGPT to brainstorm my own buckets and content ideas (and how you can do it too!).

    And don’t forget to download my FREE Content Bucket Worksheet!
    This step-by-step guide will walk you through the exact process I use to plan my farm’s content in minutes each week.

    👉 Grab your copy here: www.mydigitalfarmer.com/contentbucket

    Podcast Sponsors: This podcast was sponsored by my e-commerce platform of choice for farms: Local Line.

    Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Ready to Make Marketing Easier? Join Farm Marketing School!

    Marketing doesn’t have to feel overwhelming. Farm Marketing School is my monthly membership designed to help farmers like you build a simple, repeatable marketing system that works. Inside, you’ll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

    ✔ Creating a promotion calendar that drives consistent sales
    ✔ Setting up & optimizing your Google Business Profile
    ✔ Auditing & improving your sales funnel
    ✔ Writing high-converting emails (nurture, promotions, onboarding)
    ✔ Collecting & using customer testimonials effectively
    ✔ Live monthly coaching calls to get answers to your burning questions
    ✔ 
and much more!

    Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month! Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

    Try it out here: 👉 mydigitalfarmer.com/fms (Cancel anytime!)

    🔗 Links Mentioned in This Episode:

    FREE Content Bucket Worksheet: www.mydigitalfarmer.com/contentbucket

    Episode 23 Finding Your Brand's Content Pillars

    Follow me on Instagram: @mydigitalfarmer

    Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.

    Love this episode? Let me know how YOU plan your content buckets. Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.

    Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.

  • 301 Creating Marketing Peaks – The Secret to More Predictable Sales

    301 Creating Marketing Peaks – The Secret to More Predictable Sales

    · My Digital Farmer Podcast

    Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes?

    Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets.

    Most farmers don’t realize that retail businesses (including big brands) strategically map out four or more marketing peaks every year—and your farm should be doing this too. But how do you find your farm’s natural peaks? And what if you don’t have an obvious seasonal holiday to work with?

    In this episode, we’ll explore:
    ✔ What a marketing peak actually is (Hint: You probably already have one and don’t realize it!)
    ✔ The four most common peaks that every business should plan for
    ✔ How to identify YOUR farm’s perfect marketing peaks (beyond just Black Friday or CSA sign-ups)
    ✔ Creative, non-holiday sales events you can fabricate to stimulate buyer behavior
    ✔ How marketing peaks interplay with cash flow & financial planning

    👉Hit play now and start building your farm’s most profitable year yet.

    Plus, I’m sharing a free resource to help you map out your farm’s marketing peaks—so you can create a predictable revenue plan instead of just “hoping for sales.”

    Podcast Sponsors: This podcast was sponsored by Local Line.

    Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    This podcast was sponsored by Farm Marketing School: Build Your Farm’s Marketing System—One Project at a Time

    Feeling overwhelmed by marketing? Farm Marketing School is a monthly membership designed to help farmers build a strong, profitable marketing system—without the stress.

    Inside, you’ll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

    ✔ Creating a promotion calendar that drives consistent sales
    ✔ Setting up & optimizing your Google Business Profile
    ✔ Auditing & improving your sales funnel
    ✔ Writing high-converting emails (nurture, promotions, onboarding)
    ✔ Collecting & using customer testimonials effectively
    ✔ 
and much more!

    Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month!

    Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

    Check out all the available projects or try Farm Marketing School for a month at 👉 mydigitalfarmer.com/fms (Cancel anytime!)

    Some of the resources mentioned in this episode: Marketing Peak Planner: Ready to take control of your farm sales?

    Download my free Marketing Peak Planner here 👉 https://www.mydigitalfarmer.com/marketingpeaks

    đŸ“© Love this episode? Let me know how YOU plan your marketing peaks! Screenshot and tag me on Instagram @MyDigitalFarmer or send me a DM with your biggest takeaway.

    đŸ“© Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.

    💡 Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.

  • 300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business

    300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business

    · My Digital Farmer Podcast

    It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been.

    So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use this milestone episode to discuss the marketing power of YOUR farm's milestone moments. I’ll share the lessons I learned from forgetting to celebrate this big achievement—and give you a roadmap for using anniversaries and other key dates to grow your farm’s business.

    In this episode, you'll discover:

    Why milestones create powerful marketing opportunities

    The psychology behind milestone marketing (and why it works)

    3 types of milestones you should celebrate

    Creative ideas for turning milestones into marketing gold

    How to name and promote your milestone celebrations

    Your Action Step: Identify one upcoming milestone in your business and brainstorm three ways to celebrate it. Need help? If you're a member of Farm Marketing School, you cann download my free Milestone Celebration Planning Worksheet to get started!

    Podcast Sponsors:

    🌿 Local Line: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    🚜 Farm Marketing School: Feeling overwhelmed by marketing? Join Farm Marketing School—my monthly membership designed to help farmers like you build a simple, repeatable marketing system. Inside, you'll get access to bite-sized marketing projects like:

    Creating a promotion calendar that drives consistent sales

    Setting up & optimizing your Google Business Profile

    Writing high-converting emails (nurture, promotions, onboarding)

    Collecting & using customer testimonials effectively

    Auditing & improving your sales funnel

    Monthly live coaching calls for answers to your burning questions

    Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:

    👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

    Links Mentioned in This Episode:

    📄 FREE Milestone Celebration Planning Worksheet and AI Prompt Cheatsheet-- available to all subscribers of Farm Marketing School.

    đŸ“Č Follow me on Instagram: @mydigitalfarmer

    📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

    💬 Love this episode? Screenshot and tag me on Instagram @mydigitalfarmer or DM me your biggest takeaway.

    đŸŒ± Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com.

    🎧 Recommended Next Episode: Not sure what to listen to next? Check out Episode 205: How to Create a Promotion Calendar for Your Farm—it’s the perfect follow-up to today’s discussion.

    🔗 www.mydigitalfarmer.com/205

    💛 Support the Podcast:

    Love the My Digital Farmer Podcast? You can help keep the show going!

    Subscribe on your favorite podcast app so you never miss an episode.

    Enter to win my Giveaway! Send me an email before March 15, telling me how mDF has helped your farm business. I'll choose 3 people to win a 3-pack of my favorite marketing books -- all to celebrate my THREE-Hundredth episode! Thank you for being a part of my journey!

    Leave a Review on Apple Podcasts—it helps other farmers find the show.

    Share this episode with a fellow farmer or small business owner.

    Your support makes all the difference—thank you for being part of this journey!

  • 299 Unlock the Power of Product Collections in Your Farm Business

    299 Unlock the Power of Product Collections in Your Farm Business

    · My Digital Farmer Podcast

    Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all.

    Now, imagine applying this concept to your farm business.

    In this episode, I’m diving into how "collections" can be a game-changer in your farm marketing strategy. Collections tap into buyer psychology, make your products feel more exclusive, and encourage repeat purchases. They also simplify your marketing—giving you built-in themes and easy ways to guide customers toward bigger purchases.

    So how do you create collections that actually work? And what kinds of products lend themselves to this strategy? That’s exactly what we’re exploring today. I’ll share examples of successful collections in eCommerce, plus specific ways you can bundle farm-fresh products into enticing, must-have offers.

    Tune in to learn:
    ✅ Why collections make customers want to buy more
    ✅ The hidden psychology that makes them so effective
    ✅ How to identify which of your products could work as a collection
    ✅ The marketing strategies that make them irresistible

    If you're looking for a fresh way to increase sales, get more engagement, and make your farm products feel even more valuable—this is the episode for you!

    Hit play now and start reimagining your product lineup!

    👉 Did this episode spark an idea? I’d love to hear your thoughts—DM me on Instagram @mydigitalfarmer

    đŸ“© Join My Email List: Want weekly farm marketing tips delivered straight to your inbox? Sign up at mydigitalfarmer.com/subscribe.

    💡 Want more farm marketing strategies? Check out my full resource library at mydigitalfarmer.com.

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom)

    298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom)

    · My Digital Farmer Podcast

    Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about the role of gratitude, choosing specific thoughts that would serve me, finding my true north again, and learning to "live in the land of fun." I hope this episode will help you re-imagine how to view your own obstacles that life sends your way, and instead see them as a catalyst for potentially huge breakthroughs.

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Check out the Root to Bloom Podcast with Kate Weschler -- today's episode was originally recorded for the Root to Bloom podcast, and Kate graciously agreed to share the audio with me so i could showcase it on the My Digital Farmer podcast, too. I invite you to check out her podcast!

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 297 How to Be the Guide Your Customers Need

    297 How to Be the Guide Your Customers Need

    · My Digital Farmer Podcast

    Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, “I know what this is, and it’s something we can fix pretty easily.” Instantly, I felt relief and hope.

    Dr. Allan wasn’t just a healer—he was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer.

    This story led me to reflect on your role as a guide in your customer journey. Are you showing up in the way they need? Are you acting like the trusted expert who confidently points the way forward?

    Inspired by Donald Miller’s book Building a StoryBrand, I break down what it means to take on the role of the guide in your marketing and customer service. I share practical tips on:

    Showing authority and expertise in your niche Exuding confidence in your product or service Giving new customers a clear and simple “Start Here” path Offering the success path your customers are craving

    Tune in to discover how you can build trust, nurture loyalty, and create a customer journey that leads straight to success—for both you and your audience.

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Build Your Metrics Dashboard Workshop -- Join me inside of Farm Marketing School this month to learn about all the key metrics you need to be tracking in your farm business for sales and marketing. Then set up your "dashboard" as a Google Sheet to track the key metrics to help you meet your revenue goals. Subscribe to Farm Marketing School this month for full access!

    Allen Chiropractic Orthopedics -- I share my testimony in today's episode. This doctor is the doctor I talk about!! Dr. Sean Allen is a thought leader, practitioner, and teacher in orthopedic chiropractry. I call him my personal Jesus. He has now healed me twice. He finds the root of the problem and FIXES it. If you live in the metro-Chicago area, and you have some kind of pain that other doctors can't figure out... I bet he can.

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long

    296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long

    · My Digital Farmer Podcast

    Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute?

    In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether you’re a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketing—and I’ll show you exactly how to create it. Don’t miss this episode if you’re ready to stop winging it and start winning with a strategic sales plan!

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Growing for Market Podcast Episode 103 -- click here to listen to the original interview of this episode that was aired on the Growing for Market Podcast on January 7, 2025.

    Building a Promotion Calendar Workshop -- not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft "road map" of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It's a GREAT class!

    30 Ways to Build an Offer -- Grab this free PDF download. It includes over 30 different offer "formulas" you typically see in retail industry. Use it to help you craft offer ideas for your promo calendar.

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 295 How to Use Weekly or Daily Specials to Increase Farm Sales

    295 How to Use Weekly or Daily Specials to Increase Farm Sales

    · My Digital Farmer Podcast

    Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales?

    In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed weekly deal, these specials can create excitement, drive foot traffic, and keep your customers coming back for more.

    But here’s the thing: it’s not just about slapping a discount on a product. The real magic happens when you design your offers with intention. How do you create specials that people can’t resist? Where should you promote them? And how do you make them work for your specific farm business?

    In this episode, you’ll discover:

    Why weekly or daily specials are a secret weapon for building loyalty and excitement. The key elements of a great offer that keeps people talking (and buying). How to promote your specials so they actually drive results. Simple ideas for farm-specific specials that work across seasons and products.

    If you’re ready to learn how this strategy can help you move product, attract new customers, and build buzz around your farm, this episode is for you!

    Click play to find out how to turn simple specials into a powerhouse marketing tool for your business.

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Building a Promotion Calendar Workshop -- not sure how to build a promo calendar for the year? No problem. I have an entire 30-day project inside of Farm Marketing School that teaches you how to do this, AND helps you GET IT DONE. Your promo calendar is really just a rough draft "road map" of the promos you want to run all year long, to make sure you hit your revenue goals (and other marketing goals). Subscribe to Farm Marketing School this month, and then choose the Promo Calendar Workshop project as your first project! It's a GREAT class!

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 294 The Signing Day Experience: What my Son's School Taught Me About Building Customer Loyalty

    294 The Signing Day Experience: What my Son's School Taught Me About Building Customer Loyalty

    · My Digital Farmer Podcast

    January 7, 2025 by Corinna

    Have you ever had an experience so profound it shifted how you think about connection and loyalty?

    In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitment, every detail of this moment was orchestrated to make us feel special, valued, and part of something bigger.

    But here’s the thing: the same principles that made this day unforgettable can be applied to your marketing as a farmer.

    What made this event so effective? How did it spark pride, build community, and inspire long-term loyalty? And how can you create similar moments for your customers?

    Tune in to uncover:

    A key marketing concept I felt in action that day. Why making your customers feel seen and celebrated is a game-changer. How to use simple strategies to foster loyalty, belonging, and pride in your farm business.

    This episode will make you rethink how you connect with your customers—and how small, intentional touches can elevate your brand in their eyes.

    Don’t miss this one! Press play and get inspired to build deeper loyalty with your audience.

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 293 From Strawberries to Sales: Building Your U-Pick Farm Strategy

    293 From Strawberries to Sales: Building Your U-Pick Farm Strategy

    · My Digital Farmer Podcast

    Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to problem-solve, strategize, and dream big about their businesses.

    This time, we’re putting a farmer in the hot seat to help him figure out how to successfully launch his first-ever Strawberry U-Pick farm. If you’ve ever wondered what goes into creating a marketing plan for a U-Pick operation—or even if you just want to sharpen your own farm marketing skills—this episode is packed with insights you can’t afford to miss.

    You’ll get a peek into the questions we ask to help shape this farmer’s vision, including:

    How to build buzz and get eyes on your brand before opening day.

    Creative ways to grow an email list fast—and why it matters.

    Ideas for crafting U-Pick packages and offers that attract more customers and increase spending.

    The importance of Google SEO and what topics to focus on in weekly emails.

    How to leverage value-added products and a product ladder to turn a single visit into repeat sales.

    Whether you’re a seasoned farmer looking to refine your marketing game, or you’re brand new to selling direct-to-consumer, this episode will spark new ideas for how to approach your own promotions, no matter what you grow or sell.

    And if you’re curious about what it’s like to be part of a community like Farm Marketing School—where farmers share real-world advice and cheer each other on—this episode is your invitation to experience it for yourself.

    Don’t miss this candid conversation that could change how you think about your farm marketing strategy.

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 292 My End of Year Housekeeping Tasks for Farm Marketing

    292 My End of Year Housekeeping Tasks for Farm Marketing

    · My Digital Farmer Podcast

    As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just mundane chores—they’re strategic moves that help me reflect, refine, and refresh my business for the new season. Curious?

    I’ll walk you through each of these tasks step by step. From evaluating my marketing efforts with a critical eye to organizing the chaos of my digital workspace, I’ve got a checklist designed to make January feel a whole lot less overwhelming. Wondering what’s on my list? Here’s a hint: it’s all about laying a rock-solid foundation for next year’s success—and a few of these tasks might just surprise you.

    I’ll also share the mindset shifts that make these tasks more than just “to-dos” and turn them into opportunities to identify what’s working, what needs tweaking, and where my energy should flow next. Whether it’s about cleaning house or connecting with key people in my network, these tasks are my secret weapon for staying focused and intentional.

    Here’s what you’ll take away from this episode:

    Why carving out time to reflect on your marketing data is not optional. How to build a marketing calendar that works with your energy, not against it. The power of saying thank you—and how it can grow your network in unexpected ways.

    Don’t let January catch you off guard. Instead, join me as I share my end-of-year process so you can start 2025 with clarity and confidence.

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Episode 191 Evaluating Your Year and Setting Goals: My Journaling Structure

    Farm Marketing School - my monthly online marketing school membership for beginning and intermediate farmer entrepreneurs who need help building out their marketing systems. Farm Marketing School is an on-demand library of marketing workshops and project plans that will show you how to build some of the most important parts of your marketing system. There are classes on building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 291 Debrief: My CSA Early Renewal Campaign Results!

    291 Debrief: My CSA Early Renewal Campaign Results!

    · My Digital Farmer Podcast

    What does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books! But what made it work so well?

    Tune in as I reveal the strategies, insights, and lessons learned during this promotion, so you can apply them to your own CSA renewal campaigns. Whether you're looking for ways to spark excitement or wondering how to handle your own post-promotion debrief, this episode is packed with inspiration.

    What You’ll Learn in This Episode:

    The irresistible offer that drove 80% of my CSA members to renew. How I created a sense of urgency that made this promotion impossible to ignore. The “event-like” energy I built around the campaign using contests, giveaways, and prizes. The surprising ways I kept members engaged and active in my Facebook group. Key principles for running a strong CSA renewal promotion—and what patterns to watch for.

    This episode is a follow-up to my earlier episode where I walked through the step-by-step process of creating an early bird campaign. If you missed that one, go back and listen for the full strategy breakdown! Listen here ==> Episode 283 CSA Early Renewal Promotions: My Process

    Whether you’re planning your own CSA renewal promotion or looking to refine your existing strategy, this episode is packed with practical tips and inspiration to help you take it to the next level.

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Enroll in my course: Early Bird Campaigns that Convert -- my online course that teaches you the step-by-step process for how to get your own CSA Early Bird Promo ready to launch! I include a swipe file of my exact emails I used, as well as my social media posts/copy, and my daily checklist planner to keep me organized.

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime. NOTE: FMS will include my course Early Bird Campaigns that Convert, beginning January 5, 2025.

    Subscribe and Review in Apple Podcast

    I’d love for you to subscribe to my podcast! I don’t want you to miss an episode. Click here to subscribe in Apple Podcasts!

    Now if you’re feeling extra loving, I would be really grateful if you left me a review over on Apple Podcast, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

    My hope is to feature guests periodically on the show. If you know someone who is innovating in the area of marketing as a farmer, please send me an email at [email protected].

  • 290 I Threw Together This Farm Marketing Promo in ONE HOUR

    290 I Threw Together This Farm Marketing Promo in ONE HOUR

    · My Digital Farmer Podcast

    Ever feel like you don’t have enough time to create a great marketing campaign? What if I told you it’s possible to throw together a full week’s worth of promo content in just ONE hour? That’s exactly what happened to me yesterday.

    In this episode, I’m sharing how I turned a simple promo post for my Fish Holiday Sampler Boxes into a full-blown 7-day marketing campaign. All it took was a little inspiration, some quick thinking, and leveraging the content I already had in my back pocket.

    You’ll hear the behind-the-scenes of how I pulled from existing resources like customer photos, testimonials, and even a PDF guide I created last year. I’ll also walk you through the key elements of my process—from targeting the right audience to scheduling posts efficiently—and show you how you can rinse and repeat this strategy for your own farm promotions.

    If you’ve ever wondered:

    How to repurpose your old marketing assets to save time What makes a marketing promo truly engaging Or how to document your process so you can repeat it next year...

    ...this episode is for you.

    Plus, I’ll share some quick tips for turning last-minute inspiration into a content machine that works for you. Whether you’re selling fish boxes, CSA shares, or holiday bundles, this framework will help you simplify and scale your efforts.

    Ready to create smarter, faster marketing promos? Tune in now!

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 289 How to Quickly Qualify a Farm Lead or Prospect

    289 How to Quickly Qualify a Farm Lead or Prospect

    · My Digital Farmer Podcast

    Are you struggling to identify and prioritize your best customers? Ever felt like you’re just throwing spaghetti at the wall, hoping for a sale to stick? What if there were a proven framework that could help you qualify leads more effectively, saving you time and energy?

    In this episode, we’re diving into the B.A.N.T. formula—Budget, Authority, Need, and Timeline—a powerful tool that top sales professionals use to zero in on their ideal customers. But how does this framework apply to selling directly to consumers, especially when they’re deciding whether to commit to a CSA membership or buy bulk meat from a local farm? And what practical steps can you take to use B.A.N.T. in your day-to-day sales conversations?

    Tune in to discover:

    Why "Budget" isn’t just about numbers: How do you uncover what a customer is really willing to spend without making things awkward? The art of finding the true decision-maker: Who holds the purchasing power in a family or household, and why does it matter for your pitch? How to uncover your customer’s "Need" without sounding pushy: What key questions reveal if your product truly solves their problem? Why "Timeline" can make or break the sale: What’s the best way to gauge when your prospect is ready to buy, and what should you do if they’re not?

    Through real-world examples—like working with a customer who’s considering buying a side of beef or thinking about a CSA membership—this episode will help you see how B.A.N.T. can be applied practically to your farm’s sales. Whether you’re a seasoned seller or just getting started, you’ll walk away with strategies you can implement right away.

    Curious about how to use B.A.N.T. to qualify leads more effectively? Listen in, and let’s start turning your prospects into committed customers with a smart, targeted approach.

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 288 How Much Longer?... The Value and Purpose of Waiting in Business

    288 How Much Longer?... The Value and Purpose of Waiting in Business

    · My Digital Farmer Podcast

    Ever feel like your farm business goals are taking too long to materialize? In this episode, we explore the often-overlooked value of "waiting" in business and why those seemingly stagnant moments are vital for growth. Drawing from my own journey through a long waiting period, I unpack the hidden benefits that emerge when we embrace the "in-between" times. Whether you're waiting to go full-time, reach a new revenue milestone, or snag that big wholesale gig, there's a lot happening beneath the surface—and it's all happening for you.

    In this episode, we discuss:

    Why waiting is a universal part of life—and business How to find progress even when it feels like nothing is moving What lessons might be waiting for you in this season Ways to harness this time to rest, innovate, and build resilience The art of letting go of "how" and "when" your goals should happen

    ✹ Call to Action: Take a moment to journal through these reflection questions, and discover what you can learn from your current season of waiting.

    FIND THE JOURNALING QUESTION PDF HERE (link on Canva)

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    I mention giving you some journaling prompts to help you work through this episode. You can grab those here. You'll need a Canva account to access it.

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, building your website home page, writing your first email nurture sequence, acquiring and deploying testimonials, composing great weekly email promotions, onboarding emails, and building compelling offers. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Start with my marketing crash course or take the onboarding assessment tool to help you identify what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 287 The Corporate Transparency Act Deadline: What Every Farmer Should Know

    287 The Corporate Transparency Act Deadline: What Every Farmer Should Know

    · My Digital Farmer Podcast

    Have you filed your CTA report yet? (Do you even know what that means?) This is a fairly "new" (and unknown) legal requirement and I'm discovering that a lot of farm business owners have no idea about it. As a business, you may have to file a report, and you have until December 31, 2024, to do so (or face some big fines).

    In this episode, I break down the Corporate Transparency Act and its implications for business owners, especially small farms. With insights from my lawyer Richard Chamberlain, we dive into the federal reporting requirements designed to identify your beneficial owners and prevent money laundering and fraud. Learn what your business needs to do to comply and avoid hefty penalties.

    What critical information must you report to the government by the fast-approaching deadline? Who exactly qualifies as a "beneficial owner," and why does it matter? The surprising exemptions to the Corporate Transparency Act—could your business be off the hook? How you could face daily fines or even jail time for missing a simple filing. Can you file on your own, or is a lawyer necessary to navigate this new law?

    Tune in to find out how this law impacts your business and the steps you need to take before December 31, 2024! Your homework is to TAKE CARE OF THIS by the end of the year! It only takes 10 minutes. Do it this week!

    Meet my Lawyer: Richard Chamberlain. Richard Chamberlain is the founder and managing attorney of Legacy Law Group in Perrysburg, Ohio. He is admitted to practice law in both Ohio and Michigan. He earned his undergraduate degree in Economics from Tulane University in New Orleans, LA in 1989 and his law degree from Florida State University in Tallahassee, FL in 1992. After working at different law firms in Florida, North Carolina and Ohio, Richard founded the Legacy Law Group in 2007 and focuses primarily on serving clients in estate planning, legacy planning, asset protection and estate administration matters. Richard’s first book, Protecting your Family’s Future – All about Wills, Trusts & Probate, was published in September of 2020. Richard also hosts a podcast, Protecting Your Family’s Future, which is available on all major podcast platforms.
    Richard and his wife Kelly have been married for 30 years and they have 4 daughters and 1 granddaughter. They enjoy spending time together going to the lake, boating, hanging out with their dogs, watching movies, and traveling. To learn more about Richard Chamberlain's law firm: www.PlansThatWork.net To get Richard's free ebook PDF about estate planning, wills, and probate to help you navigate this topic for your farm: https://plansthatwork.net/ep-book Richard’s podcast, Protecting Your Family’s Future, is available on all major podcast platforms. Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Financial Crimes Enforcement Network (FinCEN): www.Fincen.gov/boi

    FAQs on Beneficial Owners - https://fincen.gov/boi-faqs

    The Small Entity Compliance Guide: https://fincen.gov/boi/small-entity-compliance-guide

    Create a FinCEN ID - https://fincenid.fincen.gov/landing

    Where to file your BOI report - https://boiefiling.fincen.gov/

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 286 What's Your Farm Lead Worth? Farm Metrics: Understanding your EPL (Earnings Per Lead)

    286 What's Your Farm Lead Worth? Farm Metrics: Understanding your EPL (Earnings Per Lead)

    · My Digital Farmer Podcast
    November 6, 2024 by Corinna

    Do you know how much each lead is worth to your farm business? In this episode, we dive deep into the concept of Earnings Per Lead (EPL) and how it can transform the way you approach marketing for your farm. I’ll explain exactly what EPL is, how to calculate it for both paid and organic campaigns, and why this metric is critical to understanding the value of each lead. By tracking EPL, you'll learn how to make data-driven decisions to boost your farm’s revenue, whether you’re running a CSA, selling farm products, or hosting events.

    Listen in to discover:

    Why EPL is more than just a number—it’s a window into the value of your marketing efforts. How to calculate EPL even if you're not spending a penny on ads. The key difference between EPL and CPL (Cost Per Lead) and why both metrics matter for profitability. What to do with this EPL statistic once you have it Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. Projects include: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. For the month of November, we are doing a 4-week live book study of "Building a Storybrand" by Donald Miller to help you write your farm's brandscript! And in January, I'll be releasing my "Farm Business Metrics" project to help you track the 5 most important farm metrics for your marketing and sales.

    Each project is designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder in each project to help you jumpstart your work. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at www.mydigitalfarmer.com/fms Start and cancel your membership anytime.

  • 285 Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine

    285 Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine

    · My Digital Farmer Podcast

    Are you creating value-added products and selling them in your farm business? After hearing this episode, you may decide to get started!

    "Value-added" refers to any agricultural products that have been processed or enhanced in a way that increases their market value. This could involve transforming raw farm products into something more convenient, shelf-stable, or unique, thus making them more appealing to customers. For example, turning fresh vegetables into pickles, making jams from fruit, or creating bone broth from animal by-products are all considered value-added because they offer more convenience, flavor, or functionality compared to their raw form. These products often allow farmers to increase their profit margins and diversify their income streams.

    In this episode, Kendall Ballantine from Central Park Farms dives into the world of value-added products and how they transformed her direct-to-consumer farm business into a thriving operation. Discover how these simple innovations can create new revenue streams, support business growth, and help farms stay afloat during the off-season.

    Tune in to learn:

    How Kendall turned chicken bones into bone broth, chicken pot pie, and over 40 other freezer meals for her online store. Where to start with value-added products. How to come up with value added product ideas. Creative marketing tips to entice buyers to buy your value added products. Common mistakes farmers make when they first start out with value-added. How to price your value added so you remain profitable.

    This conversation is packed with actionable insights to inspire your own farm business!

    Today's Guest: Meet Kendall Ballantine. Kendall is a proud farmer and the business owner behind Central Park Farms in Langley, BC Canada. She grew the annual revenue of her small scale farm-to-table business well into the six figures, all through the power of digital marketing and without spending a dime on ads. After many failures, lots of learning, and a heck of a lot of successes, she is excited to share what she knows to help other farmers reach their ideal customers and grow their businesses online.

    Follow Kendall's marketing tips at www.instagram.com/marketingforfarmers
    Her website: www.onlinemarketingforfarmers.com
    Workshop: Increasing Revenue with Value Added Products
    Workhorse Collective, Kendall's Coaching Program

    Podcast Sponsor:

    This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

    Some of the resources mentioned in this episode:

    Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe

    Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important parts of your marketing system: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, writing great weekly email promotions, nurture emails, onboarding emails, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.

    Subscribe and Review in Apple Podcast

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