Episodi
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Welcome to another episode of the Niche Pursuits News Podcast.
This week Jared Bauman and guest host Morgan Overholt team up to break down the latest headlines around Google, ChatGPT, and SEO. They also share their similar side hustles, along with an important message for content creators. Lastly, they talk about some very weird, annoying, and snarky niche sites they’ve found.
They talk about the November Core Update - https://searchengineland.com/google-november-2024-core-update-rolling-out-now-448083
They discuss keyword analysis in AI Overviews - https://ahrefs.com/blog/ai-overview-keywords/
They compare ChatGPT vs. Google vs. Bing - https://www.searchenginejournal.com/chatgpt-search-vs-google-and-bing/531573/
Morgan shares a weird niche site - https://findtheinvisiblecow.com/
Jared shares one too - https://anthonyrendonthefttracker.com/
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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This week, Jared Bauman sits down with Morgan McBride, a previously successful content creator who was first highlighted as a Google Success Story and then crushed by its HCU.
She was invited to the Google Creator Summit, but her experience and interview contrasts sharply with Jake Cain's, who also attended the event.
Morgan holds nothing back as she talks about growing her portfolio of websites, getting hit by the update, and everything that did (and didn't) happen at this special event for creators.
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Episodi mancanti?
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Welcome back to another episode of the Niche Pursuits News Podcast!
This week Spencer and Jared break down the latest news affecting SEOs and small publishers, they share their side hustle progress, and they talk about some weird niche sites for inspiration.
They discuss Sam Altman’s tweet - https://x.com/sama/status/1854238332534108188
They go over Dharmesh Shah’s tweet - https://x.com/dharmesh/status/1854307883304792294
They talk about how AI Overviews is rolling out to more countries - https://searchengineland.com/google-expands-ai-overviews-to-over-100-countries-447832
They discuss how AI Overviews impacts publishers’ traffic -
https://community.mariehaynes.com/posts/traffic-down-as-aios-launch-globally-forbes-seeing-declines-chatgpt-search-is-live
They reveal that traffic is up for HCU-hit sites - https://www.google.com/url?q=https://www.seroundtable.com/google-helpful-content-update-recovery-data-38358.html&sa=D&source=docs&ust=1731069165137684&usg=AOvVaw1-h6THpgh8jvp1VR5d5YjX
Spencer shares a weird political map - https://electoralvotemap.com/
Jared shares a calculator tool - https://charactercalculator.com/
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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This week Jared Bauman sits down with Jake Cain, a long-time blogger with a portfolio of sites, a former Niche Pursuits employee, and an attendee at Google’s recent Creator Summit.
In this interview, Jake shares his experience at the event, his thoughts on the topics discussed, and the main takeaways he left with.
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Welcome back to the latest episode of the Niche Pursuits News Podcast!
This week Jared and guest host Brooks Conkle take on the latest headlines revolving around Google, large and small publishers, and SEO. They also talk about what's working and what's not for their side hustles, and they share some (successful and not-so-successful) weird niche sites.
They discuss the couple that took on Google - https://www.bbc.com/news/articles/cjr431lr72jo
They discuss how to get your brand to appear in ChatGPT -https://sparktoro.com/blog/how-can-my-brand-appear-in-answers-from-chatgpt-perplexity-gemini-and-other-ai-llm-tools/
They talk about Google AI’s inaccuracies - https://www.searchenginejournal.com/googles-ai-fails-at-43-of-finance-queries-study-finds/530542/
Jared shares a weird niche site called Spotto - https://spottogame.com.au/
Brooks reveals a very successful site called Omni Calculator - https://www.omnicalculator.com/
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Taegan Goddard’s been in the blogging game for a long time, launching his first website before WordPress even existed.
He went on to create his current website, Political Wire, which has been not only running but growing consistently for the last 25 years—no easy feat.
Taegan has built “the anti-website,” using non-SEO strategies to win over his political junkie readers and convert them into diehard fans while using several different business models.
He has a different approach to how he treats readers and how he thinks about content compared with a “normal blog,” and in this insightful interview he shares it all.
Links & Resources
His website - https://politicalwire.com/ https://memberful.com/Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Welcome back to another episode of the Niche Pursuits News Podcast!
This week Jared and guest host Thomas Smith talk about the latest news revolving around Google, large and small publishers, and SEO. They also share their (lucrative) side hustles and a few very weird niche sites.
They talk about the changes at Google - https://www.searchenginejournal.com/google-search-has-a-new-boss-prabhakar-raghavan-steps-down/530361/
They share some thoughts on Raghavan - https://www.wheresyoured.at/requiem-for-raghavan/
They talk about site reputation abuse - https://www.gsqi.com/marketing-blog/a-nightmare-on-affiliate-street/
They reveal that SearchGPT refers more brands - https://searchengineland.com/searchgpt-referrals-vs-perplexity-claude-447604
They share a weird niche site called Select Aquatics - http://selectaquatics.com/
They share a second weird site about election equipment - https://electionsource.com/
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Mads Singer has a passion for management and for helping companies increase their revenue exponentially by tweaking and improving their business practices.
This Danish entrepreneur travels the world, speaking publicly and consulting privately with businesses and individuals to help them think creatively and “do more with the same.”
He has grown his own business from 0 to 200 employees in just a few short years, and in this interview he talks about his own online experiments, how he sets up funnels, and how he’s been able to increase his revenue per visitor.
Don’t miss Mads’ expertise, especially if you want to increase your earnings without increasing your traffic.
Links & Resources
SEO Mastery Summit - https://seomasterysummit.com/ His website - https://madssingers.com/ His Twitter - https://x.com/madssingers Udemy - https://www.udemy.com/Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Welcome back to another episode of the Niche Pursuits News Podcast.
This week Jared and guest host Morgan Overhold discuss the latest news as it relates to SEO, small publishers, and Google. They also share their side hustles and talk about a few weird niche sites.
They talk about the repercussions of Semrush buying Search Engine Land
They discuss a tweet about that acquisition
They share a video about the quality of Google Search
They talk about AI Overviews and HCU-hit sites
They share a weird niche site about rollercoasters
They talk about the cult following at Wait But Why
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Jamie Northrup is no stranger to the “make money online” scene. He’s been doing it for almost 20 years with varying success, depending on the strategy.
For years he has been developing different income streams, focusing particularly on side hustles with no customers, with considerable success. When he was laid off, he was lucky he didn’t have to worry, because he had a solid hustle or two to keep him afloat.
Fast forward to today, and Jamie runs the Minimalist Hustler brand, where he teaches people to develop their own side hustles. He has several different income streams, from products to newsletters, and is on track to hit six figures in 2025.
Links & Resources
Minimalist Hustler - https://minimalisthustler.com/ Medium - https://medium.com/ Amazon KDP - https://kdp.amazon.com/en_US/ Skool - https://www.skool.com/ Gumroad - https://gumroad.com/ Self Publishing Titans - https://www.selfpublishingtitans.com/ Publisher Rocket - https://publisherrocket.com/ Bookbub - https://www.bookbub.com/partners/bookbub_ads Josh Spector - https://joshspector.com/
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.comBe sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Welcome back to another episode of the Niche Pursuits News Podcast.
This week Spencer and Jared discuss the big news related to SEO, small publishers, and Google. They also share updates on their side hustles and more than a few weird niche sites.
The big news is that Google might be sanctioned
They talk about severe sanction scenarios
Google responds to the ruling
They discuss the WordPress vs. WP Engine drama
They talk briefly about Automatic’s role
Syed Balkhi’s tweet of support
Spencer’s weird niche site is Spaghetti Models
Jared shares more info about McBroken on Reddit and elsewhere
He also shares his weird sites: Bridesmaid for Hire and Groomsman for Hire
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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After close to 2000 podcast episodes, Joe Saul-Sehy knows a thing or two about growing an audience.
In fact, his finance podcast, Stacking Benjamins, has amassed a massive following of 180k listeners, with shows averaging around 40k listens/episode.
Joe’s no stranger to awards, either.
Stacking Benjamins was named Best Personal Finance Podcast 3 times by the Plutus Awards, it was called Best Personal Finance Podcast by Kiplinger and Bankrate, and it was awarded the Best Business Podcast title by the Tim Ferriss Show, Startup, and others from the Academy of Podcasters.
Joe shares the details of his journey in this interview: how he initially struggled, what he did to grow the audience, and how "hockey-sticked" his results.
He talks about his recent struggles in podcasting and the events driving his decision to diversify with a view to serving his audience in multiple ways.
He also discusses standing out in a crowd, his ideation process, and why following his “north star” has served him well.
Stacking Benjamins - https://www.stackingbenjamins.com/ Podcast Studio Pro - https://www.podcaststudiopro.com/ Influencer, by Brittany Hennessy - https://www.amazon.com/Influencer-Building-Personal-Brand-Social/dp/0806538856 Joe’s YouTube channel - https://www.youtube.com/stackingbenjamins Joe’s Instagram - https://www.instagram.com/stackingbenjaminspodcast Joe’s Twitter - https://x.com/averagejoemoney
Links & Resources
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.comBe sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Welcome back to another episode of the Niche Pursuits News Podcast.
This week Jared and guest host Thomas Smith discuss the main news affecting small publishers and SEOs. They also share their side hustles and some weird niche sites.
The big news this week is that the Forbes Advisor parasite SEO scandal
They talk about Forbes Advisor getting a penalty from Google
They share a Lily Ray tweet on Reddit
Jared shares a weird niche site: MCBroken
Morgan shares the site Starbucks Melody
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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When Dave Chesson was in the US Navy, he would spend lots of time away from his family. And he hated it.
He decided to create a portfolio of niche sites in an attempt to earn enough to quit his job, but his path took a different turn.
He got the idea to turn one of his websites into a book and self-publish it. As it turned out, it was the start of something big, and it allowed him to eventually quit his job to be with his wife and kids.
Today, he’s the author of 10 books which have earned him +$750k to date, and he also created a tool and a website to help others publish their books using the Kindle Publishing Platform.
In this interview, he shares the details of his journey as well as lots of tips for getting started with—and succeeding—with self-publishing.
Links & Resources
Dave’s site, Kindlepreneur - https://kindlepreneur.com/ Dave’s tool, Publisher Rocket - https://publisherrocket.com/ Dave’s Amazon Ads course - https://davechesson.podia.com/amazon-advertisements-for-books-course Atticus.io - https://www.atticus.io/Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Welcome back to another episode of the Niche Pursuits News Podcast.
This week Jared and guest host Morgan Overholt discuss the most important and recent news for small publishers and SEOs. They also share their side hustles and some weird but useful niche sites.
The big news this week is that we’re seeing a reversal in traffic gains from the Google Core Update
They share another open letter to Google and talk about some of the important points the author, Cyrus Shepard, made
Their thoughts on Google’s decision to update its spam policies
Jared shares a weird niche site: Best Hashtags
Morgan shares the site Thread Reader
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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This week, SEO expert Brie Moreau doesn’t share his business results but, rather, the results of an incredibly in-depth study he did analyzing 260k search results to find an answer to a major question: what does Google want exactly?
Using SurferSEO data and a data scientist, he and his team set out to use a data-driven approach to understanding how Google evaluates content and they were able to draw many interesting conclusions, which he shares in this episode.
He talks about a wide range of topics, from the most important thing you can focus on right now to rank better to the advantages the “little guys” can have over authority sites.
The first half of the podcast is about the findings and the details of his research while the second half includes actionable recommendations.
Don't miss this interview if you want a fresh perspective on SEO, content creation, and ranking in the SERPs.
Links & Resources
Brie's study - https://www.searchenginejournal.com/search-results-analyzed-how-google-evaluates-content/518998 His SEO agency - https://wldm.io/Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Welcome back to another episode of the Niche Pursuits News Podcast.
This week Jared and guest host Brooks Conkle take on the latest SEO news and break it down for listeners. They also share the side hustles they've been working on and dissect a few weird niche sites.
The big news this week, OpenAI’s launch of its most sophisticated AI model
They share an open letter to Google and talk about the position of small publishers after the updates.
Takeaways from a study on data from Google’s August core update
Jared goes first with a tool called URL Opener
Brooks shares the site The Useless Web
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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While Mike Heroux worked professionally as a financial planner, he always had a financial blog side hustle.
It took some time to finally make the decision to go all-in, but he eventually dove headfirst into blogging. In fact, he grew his portfolio to about a dozen sites.
And then the Panda Update came along. Suffice to say, Mike’s multi-year journey into entrepreneurship has had its ups and downs.
Today, he runs a membership website—Dividend Stocks Rock—with almost 4,000 members earning over $500k per year. And he grew it without using any SEO. He also built up a newsletter to nearly 25,000 subscribers.
Mike has a ton of great insight to share in this interview, so get ready to take notes!
Links & Resources
Dividend Stocks Rock Mike’s free dividend stocks guide Mike’s YouTube channel His podcastReady to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Welcome back to another episode of the Niche Pursuits News Podcast.
This week Jared and guest host Morgan Overholt take on the latest SEO news and break it down for listeners. They also share the side hustles they've been working on and dissect a few weird niche sites.
The big news this week, an interview with Google Search Liaison Danny Sullivan
They talk about an article in Moz claiming that the HCU was not what we thought it was.
Takeaways from a recent podcast by Lily Ray
The last news item they cover is Mediavine’s decision to ban publishers who overuse AI content.
Jared goes first with a DR71 site called Nuclear Secrecy
Morgan shares the site Lipsum
Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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When Adam Rosen founded his first tech startup, he learned a lot of important skills before he eventually sold it. One of those skills was using cold email as a sales technique.
Fast forward to today, Adam has his own cold email outreach agency that sends more than a million emails and schedules over 300 meetings each month for his clients. He’s earning more than $100k a month.
Adam's able to run his business from anywhere in the world, which has allowed him to live and work in places like Lake Como, Hawaii, Montenegro, and Switzerland.
Links & Resources EOC Works [email protected] GPT prompt The Nomad Cloud Domain Health Checker Clay Instantly Apollo.io Adam’s LinkedIn His InstagramReady to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com
Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter
Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper
Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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