Episodi
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If you want to pick up your own pair, head over to Sonos.com and check them out!
Here’s what Deciphr.ai thinks I talked about!
About the Host:
Adam Peek is an unboxing enthusiast and packaging expert who is passionate about quality and sustainability in product presentation. Known for his comprehensive reviews, Adam delves into the nuances of packaging design, functionality, and environmental impact, particularly focusing on how these elements enhance the consumer experience. Adam both educates and entertains his audience, sharing insights gained from years of industry observation and participation.
Video Summary:
In this exciting video, Adam Peek takes us through the meticulous and thoughtfully designed packaging of Sonos' new headphones. He explores every aspect of the unboxing process, highlighting the minimalistic and sustainable design choices that Sonos has made. With an engaging and witty narrative, Adam emphasizes how the packaging's simplicity not only protects the product but also enhances the overall unboxing experience.
Adam's detailed review includes a close look at the packaging materials, such as water-activated tape and thermal paper labels, and how these elements contribute to sustainability. By focusing on recyclable materials and minimalistic design, Sonos ensures both ease of recycling and a high-quality presentation. Adam also showcases the versatility of the packaging, which includes features for retail and personal convenience, enhancing the product's appeal in various settings. Throughout the review, Adam underscores the synergy between Sonos' innovative packaging and their acclaimed audio products, making this episode a must-watch for eco-conscious consumers and packaging aficionados alike.
Key Takeaways:
* Sustainable Packaging: Sonos' use of water-activated tape and thermal paper labels contributes to eco-friendly packaging, ensuring all components are easily recyclable.
* Minimalistic Design: The streamlined, die-cut corrugated outer protection enhances presentation while maintaining minimal material usage.
* Robust and Retail-Ready: The rigid setup box is both protective and retail-friendly, offering solutions for both online shipping and in-store merchandising.
* Innovative Inserts: Use of molded fiber inserts and fiber-based materials throughout the packaging demonstrates a commitment to sustainability without compromising on protection.
* Customer-Centric Experience: Sonos' packaging design not only aligns with their brand's aesthetic but also focuses on customer convenience, mirroring the quality of their audio products.
Notable Quotes:
* "Everything about this is completely and totally easily recyclable."
* "So many companies overthink the initial unboxing, and I love the minimalistic nature here that Sonos is bringing."
* "The muted colors and the tones of the box, I think, are great."
* "This will slide in nice into my backpack. I love it."
* "Sonos does an incredible job of putting the music experience first, and they've done a ton of work to make the packaging experience be clean and crisp, just like their sound."
Resources:
* Sonos Website: Sonos
* Adam Peek: LinkedIn
Embark on this unboxing journey with Adam Peek to discover the impeccable intersection of sustainability and design in Sonos' product packaging. Don't miss out on the full episode for more insightful reviews and expert perspectives! Stay tuned for more engaging content from our series.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Episode Summary:
In this engaging episode of Packaging Today, hosts Evelio Mattos, Adam Peek, and Cory Connors delve deep into the intricacies of composting with special guest, Justen Garrity of Veteran Compost. The discussion navigates the challenges and opportunities within the composting industry, particularly focusing on the handling of compostable packaging. Evelio, Adam, and Cory explore the realities faced by composting operators, shedding light on the essential, yet often overlooked, aspects of sustainable packaging.
Through an insightful conversation, Justen Garrity shares his experiences and thoughts on the current state of composting, the labeling of compostable products, and the potential impact of Extended Producer Responsibility (EPR) on the industry. Listeners will gain a comprehensive understanding of the operational challenges in composting, the role of labeling compliance, and the importance of both government and brand involvement in promoting sustainable practices.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
About the Guest(s):
Justen Garrity:Justen Garrity is the founder of Veteran Compost, a composting company located in the DC and Baltimore metro areas. As a veteran himself, Justen primarily hires veterans and their families, focusing on sustainable waste management and innovative composting solutions. With over 14 years in the industry, Justen has been an advocate for improved composting practices and labeling laws to enhance both commercial and residential composting processes.
Key Takeaways:
* Composting Challenges: The difficulties composters face include sorting out non-compostable items from compostable materials due to inadequate labeling and consumer confusion, leading to landfill diversions.
* Importance of Labeling: Effective and conspicuous labeling is crucial for the proper handling of compostable products, moving towards a standard that can be easily identifiable by both consumers and processors.
* Impact of EPR: Extended Producer Responsibility (EPR) could significantly improve the financial viability and efficiency of composting operations by ensuring proper compensation and accountability within the packaging lifecycle.
* Technological Innovations: While devices like Lomi are interesting for residential composting, they mainly serve as dehydrators and don’t effectively break down compostable materials as standard commercial composting does.
* Educational Internships: Internships at composting facilities provide valuable hands-on experience for packaging designers and engineers, offering insights into the practical challenges of sustainable packaging.
Notable Quotes:
* "The packaging company made some money, the paper distributor made some money, the brand made some money, and we didn’t make any money." - Justen Garrity
* "If it doesn't say certified compostable, you know, we’re going to divert to landfill." - Justen Garrity
* "I think government involvement in pushing for clear labeling standards can make it easier for consumers and composters alike." - Justen Garrity
* "We're trying to get people off polystyrene cups; I’m tired of seeing styrofoam cups." - Justen Garrity
* "Come spend 2 hours with us, it's eye-opening to see what's a problem in composting." - Justen Garrity
Resources:
* Veteran Compost: Learn more about Justen Garrity’s company and their services.
* Justen Garrity on LinkedIn: Connect with Justen Garrity for more insights and updates.
Stay tuned for more impactful discussions on Packaging Today, where we bring you the latest in sustainable packaging and industry insights. Don't miss out on our next episode featuring an exciting guest who is driving innovation in the packaging world.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Episodi mancanti?
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About the Guest(s):
Peter Hawkins is the Creative Director at Chase Design Group's Bristol, UK office. With a rich professional background in creative design, Peter has worked extensively on branding and packaging design for major brands like Nestlé and Procter & Gamble, as well as on more niche, boutique projects. A proud Scotsman residing in Bristol, Peter brings a unique blend of cultural heritage and professional expertise to his role.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this enlightening episode of the People of Packaging Podcast, host Adam Peek welcomes Peter Hawkins, the Creative Director of Chase Design Group's Bristol office. The conversation covers a wide array of topics ranging from the nuances of logo design and package branding to Peter’s personal passion for sports and unique regional delicacies. As they delve into creative processes, Peter offers valuable insights into creating impactful brand marks, managing design consistency, and working with both large corporations and smaller niche brands.
The episode kicks off with a casual yet informative discussion about Peter's background and his journey to becoming the Creative Director. Moving deeper, Peter articulates the meticulous processes involved in logo design for packaging, sharing an example of his work with the wine brand Black Chalk. The dialogue also navigates through the technical aspects of typography and kerning, underlining the critical importance of detail in making a lasting brand impression. Furthermore, the duo discusses how smaller studios can remain nimble and creative despite the frequently daunting demands of the design world.
Key Takeaways:
* Brand Mark Design: Creating an effective brand mark involves understanding the balance between typography, style, and market impact.
* Importance of Detail: Even minor font adjustments like kerning can significantly affect the overall perception of a brand.
* Initial Concept Development: The ideation phase often starts with pen and paper, which helps in refining ideas effortlessly before transitioning to digital platforms.
* Client Collaboration: Clear communication and iteration with clients are crucial, especially for name generation and brand identity establishment.
* Adaptability: Operating in a smaller studio setting necessitates a nimble approach to manage both large-scale and niche projects efficiently.
Notable Quotes:
* "Some people might think it's unnecessary, but really getting into the detail of things and refining is crucial."
* "The form and style of the word mark are quite crucial in packaging in terms of impact."
* "We like to be very hands-on, whether that's pen and paper or a more digital approach."
* "People equate the quality they see within the design work with the brand and then the product or service that the brand is providing."
* "It helps when you're trying to become the lead creative in the studio, being the first one there."
Resources:
* Chase Design Group: chasedesigngroup.com
* Email Contact: [email protected]
* Black Chalk Wines: An example of Peter Hawkins' work in wine branding.
* LinkedIn Profile of Peter Hawkins: To be bolstered and updated for direct professional inquiries.
Stay tuned to the People of Packaging Podcast for more insightful discussions with industry leaders and innovators who shape the world of packaging and branding!
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
About the Guest(s):
Evelio MattosEvelio is the host of the Packaging Unboxd podcast and a maestro in the field of packaging design. Hailing from Phoenix, Evelio grew up in Dusseldorf and has a long history in the packaging industry, often sharing insights through his YouTube channel and podcasting endeavors.
Adam PeekAdam is known for his engaging talk shows on the latest in packaging trends. A sales expert, Adam's presence adds a dynamic layer to the discussions, making industry insights accessible and entertaining.
Cory ConnorsCory is renowned for his role as Corygated and as the voice behind the Sustainable Packaging Podcast. With a focus on eco-friendly practices, Cory brings essential insights into sustainable packaging solutions.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
Join Evelio Mattos, Adam Peek, and Cory Connors in this compelling episode of Packaging Today as they delve into the latest happenings from Drupa 2023 in Dusseldorf. Tune in for firsthand accounts from one of the packaging industry's most significant events and get a sense of the vibrant exchange of ideas and technologies that took place.
In addition to discussing Drupa, the trio explores the real value of attending and exhibiting at industry conferences. With a witty exchange and practical insights, they unravel the importance of these events for networking, learning, and achieving a better ROI. Wrapping up, they dive into the world of design awards, balancing the value they bring against the pressures they impose on design agencies.
Key Takeaways:
* Evelio provides an in-depth look at his experience attending Drupa 2023, highlighting key exhibits and innovations in print packaging.
* Adam Peek and Cory Connors weigh in on the pros and cons of attending versus exhibiting at industry conferences and the resultant ROI.
* The conversation turns to the addictive nature of design awards in the industry and questions whether they truly add value or distract from catering to consumer needs.
* The role of networking and off-site events in maximizing the benefits of attending industry conferences is emphasized.
* The team shares practical advice for young designers and seasoned professionals on making the most of industry events.
Notable Quotes:
* "It takes three weeks just to get everything set up in the first place. You've got pulping, you've got recycling, you've got molded fibers, the entire chain of machines connected together to do some pretty cool stuff." - Evelio Mattos
* "If we were aiming at awards, it could hamper the type of work we're able to do because we might be doing it for designers rather than our clients or their customers." - Simon Foster, cited by Evelio Mattos
* "Do I have customers or prospective customers who are going to the show? Are my competitors going to be there? That’s how I would assess the ROI of attending an industry event." - Adam Peek
* "I can't tell you how much I’ve learned at recent events. There's so many great ones, and they can add so much value if you approach them the right way." - Cory Connors
* "Our goal is to sell as much products as we can, not to single out one tiny little group with a design only creatives would love." - Evelio Mattos
Resources:
* Packaging Unboxd YouTube Channel: Check it out here
* Sustainable Packaging Podcast: Find more episodes here
* Adam Peek: LinkedIn profile
* Sarah Scudder’s Tips: LinkedIn Post
* Designalytics: Awards for consumer preference comparisons
* Retail Aware & Ariadne: Technologies for tracking consumer interaction with shelf products
Don't miss out on the full episode for a deep dive into the packaging industry's latest trends and expert insights from Drupa 2024. Stay tuned for more enlightening content from Packaging Today!
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
About the Guest(s):
Bryan Boatner is the Global Managing Director for Automation at Ranpak, a company renowned for its focus on paper-based packaging solutions and sustainability. With a deep-seated interest in how things are made, he brings a rich history of experience in manufacturing engineering and machine vision technology to the table. His career trajectory began at GE Aircraft Engines and later transitioned to a 20-year tenure at Cognex, where he honed his skills in machine vision within manufacturing and logistics. At Ranpak, Boatner leads a team of 140, driving the company's global automation strategy.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this engaging episode of the People of Packaging Podcast, host Adam Peek delves into the realms of packaging automation, paper-based solutions, and the influence of automation on the packaging experience. This show presents a mix of personal stories and in-depth exploration of cutting-edge packaging innovations with guest Bryan Boatner.
Diving into the world of logistics automation, Boatner shares his path from manufacturing engineering to leading the automation charge at Ranpak. Emphasizing the company's unwavering commitment to sustainability, he discusses products like "AutoFill" and "Cut-It," which optimize packaging processes and contribute to environmental and economic efficiency. With a nod to the history of Ranpak and the influence of figures like Jay Leno and John Ratzenberger (Cliff Clavin from Cheers), Boatner paints a picture of a company deeply rooted in creative problem-solving and eco-consciousness.
Key Takeaways:
* Ranpak stands for "random packaging," a nod to the company's origin in addressing the variability in product packaging needs with paper solutions.
* Bryan Boatner’s expertise in machine vision and AI contributes to innovative packaging automation solutions that enhance efficiency and the customer experience.
* Core products like "AutoFill," "FormIt," "PadIt," and "Cut-It" reflect Ranpak's commitment to sustainability, quality, and process optimization.
* Ranpak's approach to packaging automation is unique in its provision of multi-faceted ROI, offering labor savings, shipping benefits, and positive unboxing experiences.
* John Ratzenberger, known for his role as Cliff Clavin in Cheers, was connected to the packaging industry through his company EcoPac, which Ranpak acquired.
Notable Quotes:
* "The initial patent was actually a machine…it converted kraft paper into shock-absorbing, crinkled paper for use in cushioning auto parts."
* "These organizations are hungry for data…the more that you can automate, the higher your quality is going to be, the more efficient your operation is going to run."
* "Not only is it a labor savings play but you also have a shipping savings…it's all combined into this really compelling ROI for these customers."
* "In the context of working with customers that are very sustainability-focused, Ranpak is just well known within the industry for always having that focus on sustainability."
Resources:
* Ranpak's Website: ranpak.com
* Bryan Boatner's LinkedIn Profile: https://www.linkedin.com/in/bryan-boatner-2552887/
Encourage your curiosity for automation, sustainability, and the stories behind the innovation by listening to the full episode with Bryan Boatner. Discover fascinating insights into packaging solutions that deliver on both environmental consciousness and business efficiency. Stay tuned for more insightful discussions on the People of Packaging Podcast.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
About the Guest(s):
Note: No specific guest biographies can be derived from this transcript, but the hosts of the show are as follows:
Evelio Montos is a prominent host known for his direct and engaging approach to topics in the packaging industry. Adam Peek brings a vibrant and positive energy to complex discussions, often referencing his knowledge on sustainability in packaging. Cory Connors blends an insightful understanding of packaging trends with an upbeat attitude, aiming to inspire action and improvement within the industry.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
Dive into a lively and insightful conversation surrounding the packaging industry with hosts Emelio Montos, Adam Peek, and Cory Connors in this captivating episode of "Packaging Today." The trio shares their candid perspectives on the state of packaging, discussing everything from industry disappointments to the pursuit of purpose in work.
The conversation kickstarts with a reflection on the impact of sporting outcomes on mood before effortlessly shifting to a broader discussion on how businesses are grappling with reusable packaging. With a blend of humor and seriousness, the hosts dissect the realities of implementing sustainable packaging solutions while navigating consumer behavior and legislative landscapes. Through the warmth of banter and the depth of expertise, this episode captures the complexity and appeal of the packaging world.
Key Takeaways:
* Reusable Packaging Challenges: The hosts examine the struggles businesses face when integrating reusable packaging models, emphasizing the need for standardization and cost-effective systems.
* Finding Purpose: They touch on the topic of younger workers seeking purpose in their careers and emphasize finding meaning in work while also exploring passions outside of professional life.
* Economic Viability: The discussion delves into the economics of packaging, questioning the financial and sustainability benefits of returnable packaging for both brands and consumers.
* Legislation Impact: They explore how legislation influences packaging decisions, citing an example of tariffs affecting choice in materials.
* Consumer Engagement: The hosts debate terracycle initiatives and consumer responsibility in waste reduction, showcasing differing opinions on effectiveness and practicality.
Notable Quotes:
* "Work should be work… You should be able to find purpose." - Adam Peek
* "You can find purpose… in like, 70 hours outside of work to do incredible stuff." - Adam Peek
* "Just work, right?… It's only in the US… it's like, oh, it's that old guy mentality." - Emelio Montos
* "If the LCA impact isn't really there, then it becomes like, is this thing going to be able to scale to a place?" - Adam Peek
Resources:
No specific resources or references with URLs are mentioned within the transcript.
Tune in to the full episode for a dash of humor, a slice of expert analysis, and a hearty conversation about all things packaging. Don't miss out on more enlightening discussions coming up on "Packaging Today"!
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
This is a free preview of a paid episode. To hear more, visit www.packagingisawesome.com
Huge thanks to all of my paid subscribers! I did a talk recently at the FSEA show in Dallas, TX and recorded the audio on my phone (sorry for the poor audio quality).
If you’d like to become a paid subscriber, you can do so!
I’ll leave the notes below for those who have been supporting this podcast financially. It really means a lot!
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About the Guest(s):
In this episode, we're joined by Evelio Mattos, Adam Peek, and Cory Connors—three individuals widely recognized as “alleged” authorities in the packaging industry. Evelio Mattos brings his expertise as a creative force in packaging design, offering innovative solutions and sharing wisdom gained from his vast experience. Adam Peek, often known as an evangelist of packaging, combines his knowledge of supply chain management and sustainability to enlighten listeners on the industry's nuances. Lastly, Cory Connors, who has earned the moniker 'Corygated' for his deep knowledge of corrugated packaging, weighs in with insightful commentary that reflects his years of experience in the field.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this candid and animate installment of "Packaging Today," Evelio Mattos, Adam Peek, and Cory Connors tackle the myths and realities of packaging recyclability. Amidst laughs and banter, they dive into the heart of pressing industry matters, particularly something that stirred up quite a discussion on LinkedIn: the claim of 100% recyclability in packaging materials.
The trio dissects the idea of infinite recyclability in the context of materials like liquid death (aluminum) and corrugated packaging. Adam Peek challenges the notion of "infinitely recyclable" as misleading, emphasizing the importance of accuracy in environmental claims. He debates the intricacies of material recovery, and the engagement with Liquid Death's CEO on LinkedIn that sparked heavier dialogue within the industry.
Key Takeaways:
* No packaging material is 100% recyclable, 100% of the time—there will always be some loss during the recycling process.
* Marketing language around recycling should be used carefully to avoid greenwashing and the spread of misinformation.
* Consumer education and ease of recycling are crucial for improving recycling rates in America.
* Social media plays a significant role in packaging marketing—brands should seize moments of positive publicity.
* Brands need to stay agile and open-minded in their marketing and community engagement strategies.
Notable Quotes:
* "No, no. Oh, yeah. That's right. You were. You are. That's what that was." - Adam Peek reflects on a humorous past discussion.
* "There is no packaging material. And this is something that's been, that I discovered. Not one that is 100% recyclable 100% of the time." - Adam Peek emphasizes the reality of recycling limits.
* "There's a lot of ignorance, basically, in this group." - Evelio Mattos on the misunderstandings in the packaging industry.
* "So watch out. This is real. This is serious. I know we're joking around, but this is a real deal." - Cory Connors on the seriousness of recycling and proper labeling.
Resources:
As there are no explicit mentions of URLs, websites, or social media handles in the transcript provided, there are no resources listed.
Experience the full episode of "Packaging Today" with Evelio Mattos, Adam Peek, and Cory Connors for a deep dive into the current state of recyclable packaging, the need for authenticity in environmental marketing, and the power of swift brand response on social media. Stay tuned for more enlightening conversations that uncover the pulse of the packaging industry.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
About the Guest(s):
In this episode, we have Cory Connors, the Director of Sustainable Packaging at Orora Packaging Solutions, and Adam Peek, a packaging and labelling specialist. Cory brings his expertise from the sustainability hub at the NPE show, contributing valuable insights on the latest trends in sustainable plastics and recycling practices. Adam, known for spearheading thought-provoking conversations in the packaging community, shares his experiences with experimenting in sustainable packaging solutions.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it is FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
About the Guest(s):
In this episode, we have Cory Connors, the Director of Sustainable Packaging at Orora Packaging Solutions, and Adam Peek, a packaging and labelling specialist. Cory brings his expertise from the sustainability hub at the NPE show, contributing valuable insights on the latest trends in sustainable plastics and recycling practices. Adam, known for spearheading thought-provoking conversations in the packaging community, shares his experiences with experimenting in sustainable packaging solutions.
Episode Summary:
In this engaging discussion on "Packaging TODAY," hosts Adam Peek and Cory Connors delve into pressing issues surrounding Extended Producer Responsibility (EPR) and sustainable packaging innovations. From the sustainability hub at the NPE show in Orlando, Florida, Cory brings live updates and firsthand accounts of the latest advancements in recycling technologies and sustainable materials.
The episode kicks off with a candid moment featuring Adam's morning routine, leading into a deeper exploration of Colorado's EPR regulations and how brands can navigate them. With a looming deadline of July 1, 2024, Cory explains the importance of reaching out to the Circular Action Alliance for guidance on determining responsibility and proper registration.
Throughout the show, Adam and Cory address audience questions, providing clarity on the nuances of packaging recycling and product lifecycle. Notably, Adam presents an eye-opening experiment involving aluminum cans and their plastic liners, sparking a conversation about the true meaning of "recyclability" and the value of materials at the end of life.
Key Takeaways:
* Brands operating within Colorado, California, and Oregon must comply with EPR laws by registering with the Circular Action Alliance by July 1, 2024.
* Cory Connors is attending the NPE show, focusing on innovative recycling technologies and sustainable plastic materials.
* Aluminum cans often feature a thin plastic liner that, while not infinitely recyclable, plays a crucial role in product integrity and flavor preservation.
* Recycling isn't just about the technical ability to recycle but also includes the end-of-life value of the recycled material.
* Trek composite decking, made from recycled plastic and wood, is an example of creating sustainable products with extended lifecycles.
Notable Quotes:
* Cory Connors: "It kind of has to be an oligopoly…for this to work."
* Adam Peek: "We spent a lot of time in my side with labels talking about the impact that labels have on plastic recycling in impacting the value of the recycled product."
* Cory Connors: "[Trex deck] could be recycled again…I don't know anybody that has a Trex deck that's had to replace it in my lifetime."
Resources:
The Circular Action Alliance - circularactionalliance.org
Be sure to listen to the full episode for a comprehensive understanding of these top-of-mind issues in the packaging industry. Stay tuned for future conversations that promise to enlighten and inform.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
About the Guest(s):
Dillon Dandurand is the featured guest in this show, bringing his unique entrepreneurial journey into the spotlight. His professional background is rich with experience in consumer packaged goods (CPG), having spent eight years at Brazi Bites, the brand renowned for healthy Italian-Latin American fusion foods. Dillon’s drive for innovation led him to launch "Not Beer," a product that cleverly positions itself as a zero-carb, zero-alcohol, and zero-taste sparkling water, capitalizing on the beverage market with a whimsical twist. He operates out of Dallas, Texas, fostering the growth of Not Beer from his home turf.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Packaging EPR eBook - it FREE!!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this refreshing installment of "Packaging Today," host Evelio Mattos stirs up an engaging conversation with Dillon Dandurand, the mastermind behind the quirky brand Not Beer. This episode crackles with the entrepreneurship spirit, offering listeners a deep dive into the buzzing world of innovative beverage branding.
Dillon walks us through the conception of Not Beer, a sparkling water dressed in beer's clothing that's been making waves since its inception just over two weeks ago. With a hard-hitting combination of relatability and appeal, Dillon details the challenges and triumphs of bringing a new product into an established market. Discussions meander from sourcing high-volume packaging to the strategic deployment of influencer marketing, all while painting a picture of a brand built on fun, wit, and smart positioning.
Key Takeaways:
* Not Beer is a unique sparkling water that mimics the aesthetic of beer, creating a fun, approachable product.
* The challenges of launching a new beverage include sourcing packaging like cans and cartons, and managing distribution logistics.
* Marketing strategies for Not Beer are primarily focused on sampling and building brand awareness through engaging, humorous content.
* Dillon shares his insights on the importance of geographical focus during initial brand growth before expanding to wider markets.
* Liquid Death serves as an indirect comparison, objectively discussed as both brands play in the fun water segment but with different appeals.
Notable Quotes:
* "At what point is this no longer a beer? Like, when do we just remove the beer taste and it's just sparkling water?" – Reflecting the genesis idea behind Not Beer.
* "And we're positioned like a beer. So our license is humor." – On the brand's marketing angle.
* "Not Beer isn't for a specific type of person. It's for anyone who likes to have fun…" – Defining the brand's wide target audience.
* "You've got to find volume quickly…if you want to compete" – On the importance of scale in the beverage industry.
* "We're playing in the biggest non-alcoholic beverage category ever." – On the potential market for Not Beer.
Resources:
* Not Beer website: Enjoy Not Beer
* Brazi Bites website for reference to Dillon’s past work: Not mentioned in the transcript, but pertinent to his experience.
Join us for this standout episode of "Packaging Today," and let the story of Not Beer invigorate your entrepreneurial spirit. Whether you're an industry professional or just someone who enjoys a twist of humor in business, this conversation promises to be insightful and inspiring. Tune in, drink up the knowledge, and stay thirsty for more episodes that push the boundaries of creativity and branding.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
About the Guest(s):
Evelio Mattos is recognized for his expertise in packaging design and environmental initiatives. As the host of "Packaging Today," Evelio facilitates discussions focused on packaging innovation and sustainability. Known for his contributions to the industry, Evelio boasts a career that has seen him at the forefront of design and sustainable practices.
Adam Peek brings personality and industry insight to "Packaging Today." His background in packaging solutions and sales enables him to dissect complex topics with ease, engaging both expert guests and the audience with his compelling dialogue.
Cory Connors is well-regarded as a packaging professional with a deep knowledge of branding strategies and sustainability in packaging. His passion and expertise provide "Packaging Today" with unique perspectives on ecological considerations in contemporary packaging.
Adam Armstrong serves as the Vice President of Customer Success and Strategic Partnerships at Specright, a company specializing in specification data management for packaging and products. Adam leverages his industry experience to help companies improve efficiency and sustainability.
Paul Nowak is the Executive Director of Green Blue, a non-profit organization aimed at progressive environmental collaboration in the industry. Under his leadership, Green Blue drives initiatives, such as the How2Recycle program, that underscore the commitment to sustainable packaging practice.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Sustainable Packaging Guide eBook
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this episode of "Packaging Today," the conversation dives into the dynamic collaboration between Green Blue's How2Recycle program and Specright's specification management platform. Evelio Mattos, alongside co-hosts Adam Peek and Cory Connors, unpacks the innovative solutions being established to tackle the ever-growing need for sustainable packaging data management and consumer-end recycling instruction.
Adam Armstrong and Paul Nowak discuss the intersection of data specification and environmental labeling to streamline sustainable practices across brands and packaging means. This convergence aims to make recyclability assessments more efficient, promoting higher volumes of How2Recycle labels on products. The collaboration represents a significant step towards a more consistent and accessible approach to packaging sustainability on a global scale, with the ultimate goal being one universally adopted label system.
The conversation reveals a deep commitment to advancing packaging sustainability, with insights into the adoption of intelligent technologies. As brands increasingly seek to meet stringent environmental goals, Armstrong and Nowak's commentary showcases the power of strategic partnerships in enabling companies to manage and communicate sustainability credentials systematically.
Key Takeaways:
* Specright and Green Blue's How2Recycle are collaborating to simplify and accelerate the process of creating recyclability labels for packaging.
* The partnership aims to provide a unified source of data for sustainability assessments, reducing the manual workload on brands and converting partners.
* The use of AI and machine learning in data assessments for recycling labels has the potential to revolutionize the efficiency of the labeling process.
* The How2Recycle label program has a vision for global harmonization of end-of-life packaging instructions, potentially leading to one comprehensive system.
* The importance of sustainability in packaging is now a standard discussion for companies, reflecting the industry's unified movement towards environmental responsibility.
Notable Quotes:
"We're closing in on 600 brands using the How2Recycle label. […] It's living, breathing program that's changing with the world." - Paul Nowak
"I've been at Specright for about eight and a half years, and the first few years, this topic came up close to 0% of the time. And now, literally 100% of our conversations include the topic of sustainability." - Adam Armstrong
"87% of our members either have environmental goals or are currently building their environmental goals as we speak." - Paul Nowak
Resources:
* Green Blue Organization: greenblue.org
* Specright Specification Data Management: specright.com
Tune into the full episode to glean comprehensive insights from Adam Armstrong and Paul Nowak on the transformative potential of their partnership. Stay updated with "Packaging Today" for more enlightening content on packaging industry trends and sustainability efforts.About the Sponsors:
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
About the Guest(s):
Anna Zesbaugh is the dynamic CEO and co-founder of Better Buzz Brands, which encompasses two innovative brands, namely Hooch Booch - a hard kombucha company - and Corpse Reviver, a non-alcoholic, tea-based "hydration libation". With a background rooted in luxury hospitality, particularly in the corporate events sphere, Anna pivoted during the challenging pandemic period to tap into the beverage industry. Fuelled by curiosity and an entrepreneurial spirit, she drew inspiration from the Prohibition era to craft unique beverages that cater to contemporary tastes and health-conscious consumers.
About the Sponsors:
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Sustainable Packaging Guide eBook
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Episode Summary:
In this invigorating episode of the People of Packaging podcast, host Adam Peek introduces us to Anna Zesbaugh, a Colorado-based entrepreneur trailblazing in the beverage sector with her brand, Corpse Reviver. The episode delves into Anna's fascinating journey from idea inception during the early days of COVID-19 through to product launch and brand establishment, all within the span of nine months. Guided by her visionary approach, Anna leveraged her expertise in the hospitality industry to create something truly unique.
We are taken through a comprehensive overview of Anna's brands, including the inspiration behind Hooch Booch and the concept evolution of Corpse Reviver. The episode zooms in on the labyrinth of challenges and breakthroughs encountered while bringing a non-alcoholic beverage to market, highlighting the innovative rebranding strategy and packaging design that has helped Better Buzz Brands resonate with customers and carve out a niche in a bustling space.
Key Takeaways:
* Innovative Origin: Anna Zesbaugh sparked the idea for her beverage brand during a brief prohibition scare in Denver at the outset of the COVID-19 pandemic.
* Bridging Brand and Function: Corpse Reviver's rebranding process and the rationale behind diverging from Hooch Booch are detailed, showcasing the intricate relationship between product identity and market positioning.
* Packaging Design: The episode explores the significance of packaging in conveying brand story and visual appeal, mentioning the collaboration with an illustrator for the can designs.
* Health Benefits: Corpse Reviver is unveiled as not only a hydration beverage but also one that is functional, containing a blend of minerals and ingredients with noted health benefits.
* Distribution and Sales: Anna outlines the multi-channel approach to selling Corpse Reviver, from direct online sales to exploring retail opportunities such as grocery stores.
Notable Quotes:
* "The classic cocktail is really to mask bad flavors of pooch or alcohol." - Anna Zesbaugh
* "Hooch Booch is a great idea. One year, actually, it was nine months later that we had a product ready to go on shelf." - Anna Zesbaugh
* "Packaging is incredibly important… especially right now, there's a lot of people copying other people's designs or very plain white, boring packaging." - Anna Zesbaugh
* "We tried to make the checkout process, like, so easy so that people could just like quick add to cart." - Anna Zesbaugh
Resources:
* Better Buzz Brands' websites: Drink Corpse Reviver and Drink Hooch Booch
To grasp the full depth of Anna Zesbaugh's insights on beverage branding and the evolution of Corpse Reviver, tuning into the full episode is a must. Imbibe the rich experiences and advice she imparts and stay refreshed for more enlightening episodes from the People of Packaging podcast.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers has some incredible sustainable packaging options!
* Get the 2023 Sustainability Report
* Meyers Sustainable Packaging Guide eBook
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
About the Guest(s):
Alex Abbott serves as the Chief Revenue Officer (CRO) at Smartsolve, a pioneering company specializing in water-soluble packaging solutions. His role encompasses not just steering sales strategies but also shaping organizational growth by aligning all departments under the umbrella of revenue generation. With a career rooted in the packaging industry, Alex has extensive experience on the rigid plastic side, contributing to his comprehensive understanding of the sector's dynamics.
Episode Summary:
In this dynamic episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, Cory Connors, and guest Alex Abbott engage in an enlightening dialogue about innovative strides in packaging. Entertaining and informative, the discussion orbits around the potential of eco-friendly alternatives like water-soluble wrappers and addresses common concerns about packaging disposal.
As the packaging industry scouts for more sustainable solutions amidst growing environmental concerns, the conversation delves into Smartsolve's groundbreaking water-soluble paper. Abbott walks through the product's durability against factors like heat and humidity, its fascinating disappearance upon contact with water, and the implications for waste management. The hosts explore the material's various applications, from tampon wrappers to potential uses in food and healthcare packaging.
Key Takeaways:
Smartsolve's water-soluble paper is an FSC certified wood-based material that is drain safe and designed to minimize waste.
The material is resistant to varying temperatures and minor humidity, yet dissolves efficiently when intentionally subjected to water.
Smartsolve's offerings aim to position water-soluble materials as a less-studied and underutilized niche in the packaging industry.
The product presents potential game-changing applications in single-use packaging and could propose solutions for the returnable and reusable segment.
The discussants grapple with the broader implications of vast use of water-soluble materials in terms of circularity and potential plumbing impacts.
Notable Quotes:
"The idea of the title is VP of sales has been around for a long time, which essentially means player coach for all selling activities. And the differentiation with CRO is that, plus you are empowered and encouraged to build the entire organization…" – Alex Abbott on his role at Smartsolve.
"Our material, being water soluble, is a wood based material, FSC certified, and it's drain safe. That's the mind bender…" – Alex Abbott on Smartsolve's dissolvable product.
"We have a lot of market interest in our developing. Now, we also know all the household cleaning and laundry segments are a great fit, too, because their life cycle is around and with water." – Alex Abbott on the potential market for Smartsolve's paper-based material.
"You will never hear me speak against recycling. It's a great part of the equation. What I do say is our industry as a whole needs more and additional solutions than recycling…" – Alex Abbott on sustainability in the packaging industry.
"It goes down the drain and ends up becoming bacteria food for wherever it goes. And that's the circular aspect of it, given that it's a wood based item." – Alex Abbott on circularity in context of Smartsolve's materials.
Resources:
Smartsolve – company website
DAYE brand tampons – user example mentioned that employs Smartsolve's water-soluble wrapper.
Delve into the full episode for an in-depth view at how Smartsolve is disrupting the industry and exciting prospects for the future of packaging. Stay tuned for more episodes that continue to unwrap the layers of innovation and sustainability in the packaging sector.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Specright has some amazing things happening! Please check them out below and help support the podcast!
* Specright Unpacked Webinar
* Gartner Report
* Packaging Pros eBook
* Home Page
* Book a demo with Specright
Meyers is one of the most sustainable packaging companies in the world!
* Get the 2023 Sustainability Report
* Meyers Sustainable Packaging Guide eBook
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
About the Guest(s):
In this episode of "Packaging Today", we are joined by Evelio Mattos and Adam Peek, recognized voices within the packaging industry. Evelio Mattos is noted for his expertise in packaging sustainability and is a prominent figure and spokesperson in the field. Hosting his show "Packaging Unboxed", he brings a wealth of knowledge to discussions around packaging trends and innovations. Adam Peek, the face behind packagingfashion.com, is similarly well-acclaimed as the "pastor of packaging", guiding people through the complex world of packaging with a focus on the intersection between packaging and faith, also touching on various contemporary issues within the industry.
Episode Summary:
In this informative and engaging episode of "Packaging Today," hosts Evelio Mattos and Adam Peek delve into the nuanced world of sustainable packaging. Their conversation tackles the prevalent myths and truths about sustainability in the packaging industry, the reality of 'greenwashing', and extended producer responsibility (EPR), offering valuable insights for professionals and enthusiasts alike. They explore the challenges and obligations brands face in selecting sustainable packaging options amidst a landscape fraught with regulatory pressures and consumer expectations.
Adam and Emilio take the audience on a deep dive into the complexities surrounding sustainable packaging options for water and shoes, presenting a balanced exploration of consumer expectations versus sustainability goals. They examine the widespread assumptions about materials such as aluminum and the role of certifications like FSC in environmental claims, illuminating a path forward for brands that prioritize environmental responsibility while navigating market demands and potential legal pitfalls.
Key Takeaways:
* Sustainable packaging decisions should be tailored to brand-specific needs rather than one-size-fits-all material comparisons.
* Brands are responsible for verifying and substantiating their own sustainability claims to avoid greenwashing accusations.
* Consumer ease of access to products can significantly influence purchasing decisions, potentially even more than sustainable packaging.
* Carbon offsets should be part of a broader strategy for reducing a brand's carbon footprint, not the sole approach.
* Aluminum cans are not literally "infinitely recyclable" due to the presence of plastic liners; cautious messaging is warranted to avoid misleading consumers.
Notable Quotes:
* "I start with the most, maybe not overlooked, but the least sexy part of sustainability, which is like, how is it going to protect the product and what is it you're trying to accomplish?" - Evelio Mattos
* "If you want less of something, tax it. If you want more of something, subsidize it." - Adam Peek, quoting Ronald Reagan to explain EPR.
* "Anytime you start shipping water and you start packaging it into smaller things that are, you know, sort of single use, you're probably already taking a step away from the most sustainable source of water, which is just, I don't know, the well." - Evelio Mattos on the dilemma of sustainably packaging water.
* "Just wear your shoes like a regular person." - Evelio Mattos, commenting on consumer expectations regarding shoe packaging.
* "Carbon accounting is a mess that I don't really understand. But I applaud companies…It's our path towards 100% carbon neutral manufacturing." - Evelio Mattos sharing his views on the challenges of carbon offsets.
Resources:
* Packaging Today YouTube Channel (if applicable)
* Adam Peek's Website: packagingfashion.com
* Evelio Mattos's Show: Packaging Unboxed (if applicable)
* FSEA foil and Specialty Embellishment association conference mention for Emilio's speaking engagement (exact URL not provided in the transcript)
Subsequently, I encourage you to listen to the full episode for a richer understanding of sustainable packaging intricacies and revelations. Stay tuned to "Packaging Today" for more enlightening conversations geared toward unlocking the potential of the packaging industry.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Specright
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Meyers Sustainable Packaging Guide eBook
About the Guest(s):
Adam Peek and Evelio Mattos are the featured guests on this episode of the podcast. Notable for their insightful contributions within the packaging industry, both bring a practical and sometimes humorous perspective to the topic at hand. Adam Peek, commonly referred to as the "Packaging Pastor," is known for his expertise in the field, as well as his past experience as a pastor. Evelio Mattos, a distinguished designer and industry expert, adds depth with his seasoned background in creative packaging solutions.
Episode Summary:
In this candid episode, hosts Adam Peek and Evelio Mattos tackle the quirky world of April Fool's packaging. The conversation unfolds with organic banter, touching on everything from the surprising use of a porn star in a marketing campaign to personal anecdotes from the packaging industry. The dialogue effortlessly blends light-hearted humor with serious industry insight, sparking curiosity and interest in an often-overlooked marketing niche.
Adam and Evelio address the tension between packaging innovation and consumer reaction, particularly when brands push the envelope with April Fool's products. They debate the possible impact and risks associated with these pranks, from potential offense to legal complications. Plus, they explore the possible benefits, such as increased brand awareness—even delving into the odd phenomenon of actual bizarre products like Dwayne "The Rock" Johnson's shampoo line.
Key Takeaways:
* April Fool's packaging can be a hit-or-miss for brands, balancing between attention-grabbing and potentially alienating stakeholders.
* There's a trend of digital rendering over actual product creation to deliver the April Fool's punchline.
* Brand reputation and consumer trust are crucial, and April Fool's jokes should be thoughtfully considered to avoid backlash, especially in culturally sensitive areas.
* Marketing stunts need to walk a fine line to be both believable and humorous without causing confusion or offense.
* The episode underscores the importance of aligning marketing humor with brand ethos and audience expectations.
Notable Quotes:
* "You got to tell people when they're being recorded. Everybody, happy April 1 to the world."
* "The point of this isn't like, 'oh, that's really funny, I'm gonna go buy Tic Tacs'. But it's about, like, putting the brand, like, brand awareness."
* "People will definitely, when they have to make a choice for like, what am I going to buy? If somebody has personally offended me, I'm not going to support their brand."
* "I don't know, like, what lands with kids these days. Like, maybe we are the 'get off my lawn' old people."
* "They all teamed up in the group chat. They all became friends on MySpace and they were like, let's not comment at all because Corey's not there."
Resources:
No explicit resources or references were provided in this transcript that warrant listing in this section.
Tune in for the full dialogue to experience the off-the-cuff chemistry between Adam and Evelio, and for a unique spin on April Fool's packaging. You won't want to miss their in-depth discussions on future episodes – there's always something more to unwrap in the fascinating world of packaging.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Find Chris on LinkedIn
WestRock Sustainability
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Specright
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Meyers Sustainable Packaging Guide eBook
Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.
About the Guest(s):
Chris Davidson is the Vice President of Sustainability at WestRock, one of the world's leading packaging companies. With a career deeply rooted in the forest products and packaging industry, Davidson has climbed the ranks from a forester managing land resources to spearheading sustainability directives at a global level. In his current role, he expands on WestRock's commitments to sustainability, with a significant focus on innovating alternatives to plastic packaging and reducing the company's carbon footprint.
Episode Summary:
Welcome to an engaging episode of the People of Packaging podcast featuring the knowledgeable Chris Davidson, VP of Sustainability at Westrock. Your host, Adam Peek, navigates a riveting discussion around the evolution of paper-based packaging solutions and the industry's push towards eco-friendly alternatives. Davidson and Peek touch upon the company's innovative strides in replacing single-use plastics and their recent achievements in carbon emission reductions.
In the course of the podcast, Davidson elaborates on WestRock's sustainability pillars centered on serving communities, prioritizing the planet, and creating innovative solutions for customers. Highlights of WestRock's portfolio, such as CanCollar®, a paperboard solution replacing plastic rings, and EverGrow™, a sustainable alternative for produce containers, reinforce the company's dedication to green initiatives. The conversation underscores the adaptability of the packaging industry during the pandemic, demonstrating heightened consumer awareness and corporate responsibility towards sustainable practices.
Key Takeaways:
* Chris Davidson discusses the shift in operations and focus on sustainability for WestRock during the COVID-19 pandemic, highlighting an increase in e-commerce and paper packaging demand.
* WestRock's innovation in sustainable packaging includes CanCollar®, an eco-friendly substitute for plastic can rings, and EverGrow™ for produce, strengthening the company's eco-conscious portfolio.
* Consumer familiarity with recycling paper products helps drive the adoption of paper-based packaging solutions, showcasing the practical and environmental benefits.
* Davidson emphasizes WestRock's ongoing commitment to decarbonization, including the partnership with Éngie through virtual power purchase agreements to reduce scope 2 emissions.
* The podcast reveals the potential for further innovations with WestRock's adaptable packaging machinery and automation solutions that enhance operational efficiency.
Notable Quotes:
* "The way you described it, you know, it's true. You know, paper cannot do everything. Plastic has its place and is much better than paper in some situations."
* "…and then others who are just like, well, I don't really understand this whole recycling. Probably I should just throw it away. But as you said, if it's a can, if it's paper, most people go, yeah, this is going to be recycled. I'll put it in."
* "We're happy to work with folks. We've done many, I guess you could call them sort of Kaizen kind of events where we've brought in folks and we've talked about an issue, a problem that they're having, and we're able to help them…"
Resources:
Tune in to the full episode to hear the comprehensive discussion on the strides being made in the packaging industry towards sustainability, and stay up to date with the People of Packaging podcast for more insightful conversations.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Follow Brandi on LinkedIn
Check out her website!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Specright
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Meyers Sustainable Packaging Guide eBook
Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.
About the Guest(s):
Brandi Parker is the founder and consultant at Parker Brands, an expert in bridging the gap between design and manufacturing with a focus on sustainability within the packaging industry. Brandi's journey began in the '90s when her passion for the environment led her to establish the first environmental club in her high school. With an art degree focused on traditional printmaking, Brandi's expertise aligned well with commercial printmaking processes, propelling her career into packaging design. At Pearl Fisher, she worked her way from a technical production role to the front of the room, handling broader sustainability issues. Brandi has been active with the Die Line awards and serves as a speaker and consultant on sustainable packaging solutions, engaging a variety of clients ranging from agencies to NGOs.
Episode Summary:
In this insightful episode of the podcast, host Adam Peek engages in a rich conversation with Brandi Parker, highlighting her unique career trajectory in the sustainable packaging sphere. Brandi shares her experiences and the values that shape her approach to sustainability, design, and manufacturing.
This episode offers a deep dive into Brandi's personal story and her professional evolution in sustainability within the packaging world. She narrates her path from starting an environmental club in high school to her latest feats as the founder and consultant at Parker Brands. Moreover, the discussion touches on topics such as leveraging fear and passion for career growth, marketing in the sustainability space, and the importance of clear consumer communication within packaging.
Key Takeaways:
* Brandi Parker's journey showcases an evolution from her early passion for sustainability to founding Parker Brands with an aim to bridge design and manufacturing.
* The conversation underscores the complexities of green claims and the responsibility of avoiding greenwashing in the packaging industry.
* Highlighted is the critical role of technical expertise in translating sustainability initiatives into consumer-friendly language.
* Parker Brands offers services ranging from sourcing innovative materials and optimizing supply chains to strategizing material and sustainability plans for companies.
* Brandi's background allows her to consult various stakeholders in the packaging value chain including CPG brands, agencies, suppliers, and NGOs.
Notable Quotes:
* "Sustainability has been kind of the vehicle for me to go out and do that. You know, talking to people, people do respond well when I talk, which is amazing."
* "I'm just following the path. I'm just going where it seems interesting."
* "The core of the can, the aluminum, you're not losing that mass. But the actual material itself, aluminum, is able to be recycled."
* "It's, it's got its ups and downs. There are times where I'm like, why am I doing this? But it's forced me to try things I've never tried before."
* "It has rearranged my whole life for the better in terms of my priorities."
Resources:
* Brandi Parker's LinkedIn: LinkedIn (The direct URL is not mentioned in the transcript.)
* Brandi Parker's Company, Parker Brands: Parker Brands eco (URL inferred from context; exact URL is not stated in the transcript.)
As we conclude these show notes, we encourage listeners to tune in to the full episode for a deeper appreciation of the conversation between Adam Peek and Brandi Parker. Get equipped with real-world insights into sustainable packaging and discover what's behind a thriving career at the intersection of design, manufacturing, and environmental stewardship. Be sure not to miss more enlightening content from this podcast series.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
Check out SGP online and support companies who have committed to running a sustainable printing company!
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Specright
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Meyers Sustainable Packaging Guide eBook
Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.
About the Guest(s):
Michael Dillon serves as the Chief Revenue Officer at Meyers, a third-generation family printing business known for its commitment to sustainability. With a professional background straddling sustainability and technology, Michael brings unique insight into the intersection of these fields within the packaging and printing industries. His expertise extends to his role on the board of directors for the Sustainable Green Printing Partnership (SGP) and as a columnist for Ink's publication, where he shares his knowledge on environmental sustainability and packaging best practices.
Episode Summary:
In this insightful episode of the People of Packaging podcast, host Adam Peek engages with sustainability advocate and printing industry leader Michael Dillon to discuss the benefits and importance of the Sustainable Green Printing Partnership (SGP). The conversation also delves into Michael's personal journey towards sustainability and the impact of sustainable practices on the business landscape.
Setting the stage for a detailed discussion, Michael outlines how SGP enables companies like Meyers to centralize sustainability data, ensuring up-to-date and actionable information that drives both business and environmental goals. The episode illuminates the rigorous process and benefits of attaining SGP certification, highlighting the operational efficiencies and accountability it brings to printing companies.
Key Takeaways:
* SGP ensures printing companies like Myers engage in sustainable practices by offering a demanding audit process.
* Certified companies gain operational efficiencies and can avoid unintentional greenwashing through granular data insights.
* SGP membership allows retailers and CPG companies to discover and collaborate with responsibly audited printers.
* Michael shares a personal anecdote linking his interest in motorsports and technology to a strong commitment to environmental sustainability.
* SGP serves as a nexus between narrower focus groups like FSC, SFI, and broader ones like ISO standards.
Notable Quotes:
* "Sustainable packaging is a really big deal for the world."
* "Even a well-intentioned company is capable of accidentally greenwashing."
* "SGP members tend to reduce a variety of types of waste, certainly including hazardous waste, also including air pollutants."
* "Having access to this data and working on the best practices that SGP promotes… there's real hard cost savings."
Resources:
* Michael Dillon’s LinkedIn: Michael Dillon on LinkedIn
* Sustainable Green Printing Partnership (SGP): SGP website
* Contact Michael Dillon via email: [email protected]
Listen to the full conversation with Michael Dillon to gain a deeper understanding of the vital role that SGP plays in the pursuit of sustainability within the printing industry. Stay tuned for more episodes that shed light on the people driving innovation and responsibility in packaging today.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
If you wanted to watch the episode, you can check it out here!
Huge thanks to our sponsors:
Get the dopest Packaging shirts at www.packagingfashion.com
Book a demo with Specright
Book a demo with Trayak (LCA’s on demand!)
SmartSolve has water soluble label and paper materials. Learn more!
The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!
Meyers Sustainable Packaging Guide eBook
Labl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they’re doing.
About the Guest(s):
The conversation included hosts Adam Peek, Evelio Mattos, and Cory Connors, who are established figures in the packaging industry. Adam Peek is notably associated with Myers Printing and often provides insights on sustainable packaging solutions. Evelio Mattos is known for his expertise in packaging design and hosts the podcast 'Packaging Unboxed'. Cory Connors, recognized for his sustainability-focused podcast, brings valuable knowledge on corrugated packaging and industry trends.
Episode Summary:
In this insightful episode, hosts Adam Peek, Evelio Mattos, and Cory Connors delve into the complexities and challenges involved in the packaging industry, particularly in purchasing and buying decisions. The conversation orbits around the difficulty of quickly obtaining accurate pricing for packaging products and the potential solutions technology may offer.
The dialogue unveils the numerous variables that packaging buyers grapple with and how the industry's slow response in providing pricing affects efficiency. Moreover, the hosts explore how expectations from consumer experiences influence B2B transactions, reinforcing the need for swift and accurate pricing mechanisms. The discussion also sheds light on industry innovations and the personal interactions with notable figures in packaging design and celebrity packaging experiences.
Key Takeaways:
Getting packaging pricing is often a slow and cumbersome process filled with many variables, leading to buyer frustration.
Artificial intelligence and data could potentially streamline the quoting process and improve the efficiency of pricing estimation for packaging.
A rough estimate, akin to a 'Kelly Blue Book' for packaging, would be highly beneficial for buyers and could be achieved with current technology.
The importance of setting accurate expectations with clients, including timeline and potential cost variations, was emphasized.
The episode indicates an interest in future discussions about the impact of legislation like the California Senate Bill 54 on packaging.
Notable Quotes:
"I would like to know [pricing] right now." - Adam Peek on the urgency of obtaining packaging pricing information.
"Unless you're going to change how something is purchased, the price you're currently paying is probably pretty good." - Adam Peek on the relativity of pricing adjustments.
"The pushback will come unless our industry is willing to innovate and adjust to new consumer buying habits." - Adam Peek on the need for industry evolution.
"A lot of the time, I'm explaining to customers the variances… and why these are more expensive or less expensive." - Cory Connors on educating buyers.
"There's a lot of really cool products out there and a lot of really cool engineering that people are doing." - Evelio Mattos on industry innovations.
Resources:
Myers Printing Website: Unfortunately, the specific URL was not provided in the transcript.
Evelio Mattos' Podcast: 'Packaging Unboxed'
Cory Connors' Podcast: 'Sustainable Packaging with Cory Connors'
Artist mentioned for potential packaging discussion: Beyoncé
Please listen to the full episode for a deeper dive into the ever-evolving world of packaging and stay tuned for more episodes filled with expert insights and innovative ideas shaping the industry.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe -
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Packaging Today Show LIVE! - A 700-word Newsletter Article Summary from Gemini
In this newsletter, we bring you a summary of a lively episode of the Packaging Today Show, hosted by the industry veterans Adam and Cory. The show tackles various topics related to the packaging industry, with a focus on problem-solving and industry trends.
The episode opens with a lighthearted conversation about Daylight Saving Time. Cory expresses his dislike for the biannual time change, while Adam takes a humorous approach, proposing a fictitious political candidate who would eliminate Daylight Saving Time as a key part of their platform.
Following the introductory banter, the hosts delve into answering questions submitted by viewers. A question concerning the intricacies of compostable packaging piques their interest. Adam and Cory acknowledge the growing interest in sustainable packaging solutions but shed light on the complexities surrounding compostable materials. They explain that the lack of universally approved compostable materials and the incompatibility of these materials with existing industrial composting infrastructure pose significant challenges.
The conversation then shifts to Pistachio, a company facing issues with breakage of their glass jar packaging during shipping. Recognizing this as a common concern for businesses of all sizes, Adam and Cory invite representatives from Pistachio, Fran and Nico, to join the show for an interview.
During the interview, Fran and Nico elaborate on the challenges they are facing with their glass jar packaging. They explain that the breakages occur frequently during shipping, resulting in product loss and customer dissatisfaction. Adam and Cory empathize with their situation and offer their expertise to brainstorm solutions.
One solution they propose is to explore using stock packaging materials that have been rigorously tested and proven to withstand the rigors of shipping. They recommend conducting thorough testing with different packaging materials and configurations to identify the optimal solution for Pistachio's specific needs.
The discussion then delves into the importance of conducting thorough testing throughout the packaging design and development process. Adam and Cory emphasize that investing in upfront testing can significantly reduce product damage during shipping, ultimately saving businesses money and ensuring customer satisfaction.
Following the interview with Fran and Nico, the show takes an unexpected turn towards the lighter side. The hosts entertain the idea of creating a rap song to promote the packaging industry. Cory, in a moment of playful enthusiasm, attempts to rap about packaging, albeit with somewhat questionable lyrical prowess. Adam finds humor in Cory's rapping attempt and proposes that they create a full-fledged rap album dedicated to the world of packaging.
While the rap album idea remains a humorous proposition, the episode concludes with valuable insights for businesses struggling with packaging challenges. The importance of staying informed about sustainable packaging options, coupled with the necessity of rigorous testing to ensure optimal packaging performance, were key takeaways from the show.
We hope this summary provides you with a glimpse into the informative and entertaining world of the Packaging Today Show. Stay tuned for future summaries where we will delve deeper into various packaging-related topics and industry trends.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe - Mostra di più
