Episodi
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In this special episode we're bringing you a panel from Podcast Movement 2024 featuring our own SVP of Podcast Marketing and Audience Development, Joni Deutsch!
Paid marketing isn’t the only way to grow a show. Discover the immense value of non-paid strategies to grow your audience. Join Ausha’s Odile Beniflah and her panel of top podcast marketing experts – including The Podglomerate’s Joni Deutsch, The Podcast Academy’s Christy Mirabal, Tink Media’s Lauren Passell, and Cumulus Media/Westwood One’s Pierre Bouvard – as they reveal essential organic growth tactics that don’t cost a dime. They highlight the power of organic marketing for long-term, sustainable growth and engagement. This is your chance to learn from the best in the industry and boost your podcast to new heights. Discover how to build your podcast audience naturally and effectively, ensuring a loyal and engaged listenership.
Learn more about Podcast Movement at podcastmovement.com.
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In today’s episode, we’re sharing an episode of Feed the Queue, the ultimate podcast discovery podcast from Tink Media, the award-winning podcast marketing and PR company. If you’ve experienced the struggle of finding new podcasts, then you’ll love Feed the Queue! It’s a podcast dedicated to sharing new and unique podcasts with you. Each episode features a different podcast and gives you a chance to listen to a show you might not have known about before.
On this special episode of Feed the Queue, the Tink Media team held a panel discussion about the bold claims that ‘podcasting is dead’. Moderated by Wil Williams, and featuring Anne Baird, Shreya Sharma, and Lauren Passell, they share the positive and promising trends they’re seeing in the industry as podcasting evolves.
Listen to more Feed the Queue at https://tinkmedia.co/feed-the-queue
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Episodi mancanti?
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Podcast advertising is unique in the world of advertising. Impact can be challenging to gauge and Chartable, a leading product in this space, is sunsetting.
To understand the world of ad performance and measurement now, I’m joined in this episode by Pete Birsinger, the founder and CEO of Podscribe, and Cameron Hendrix, founder and CEO of Magellan AI. Both companies measure how effective podcast ads are using prefix and pixel technology, allowing you to see how many people heard your podcast ad and how many purchased your product on a website. Pete, Cameron, and I discuss the effectiveness of podcast ads, and how Podscribe discovered a podcast download behavior issue resulting from an Apple iOS update.
To learn more about Pete and Podscribe, you can visit http://podscribe.com/ or find Peter Birsinger on LinkedIn. For more information on Cameron and Magellan AI, visit https://www.magellan.ai/ and find Cameron on LinkedIn.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
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In this episode of The Sound Off Podcast, Podcast Perspectives host (and The Podglomerate's CEO/Founder) Jeff Umbro discusses his transition from book publicist to podcasting, highlighting The Podglomerate's evolution since 2017. He emphasizes the importance of podcast promotion, noting that cross-promos are effective but should not be the sole strategy. Jeff also shares his insights on video's role in podcasting, noting its potential for discovery and engagement. Additionally, Jeff addresses the complexities of monetizing podcasts, including the challenges of dynamic ad insertion and the need for fair CPMs. The conversation concludes with Jeff's plans to develop a dashboard for better data tracking and his ongoing client projects, including "Master Plan" and "A Fine Mess."
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As we look towards the New Year, we’ve gathered some of the brightest minds in podcasting to reflect on a transformative year. From indie creators to network executives, our guests share their most humbling lessons, unexpected wins, and the moments that made them rethink everything. Plus, they reveal what’s keeping them up at night – and what’s getting them excited – as we head into 2025.
Guests include:
Chris Peterson of DWNLOAD Media
Fatima Zaidi of Quill Inc and CoHost
Sharon Taylor of Triton Digital
Bradley Davis of Podchaser
Amber Smith of iHeartMedia
Eric Barnett of Supporting Cast
Brady Sadler of Double Elvis
Michele Cobb of The Podcast Academy
Jessica Cordova Kramer of Lemonada Media
Matt Shapo of the IAB
Ross Adams of Acast
Will Pearson of iHeartMedia
Dusty Weis of Podcamp Media
Lisa Laporte of TWiT.tv
Odile Beniflah of Ausha
Chris Colbert of DCP Entertainment
Harry Morton of Lower Street
Bryan Barletta of Sounds Profitable
Molly Barton of Realm
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
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How has iHeartMedia reigned supreme in podcasting?
Will Pearson, president of iHeartPodcasts, joins me to discuss how curiosity and collaboration have shaped his career and approach to creative development. From starting Mental Floss to holding executive roles at HowStuffWorks and now iHeart, we explore how Will and his team at iHeart have put the spotlight on underrepresented voices, the role that iHeart’s radio network plays in podcast development, his opinions on brand collaborations and marketing strategies, and why he makes time to co-host his show, Part-Time Genius, each week.
You can find Will on LinkedIn or you can head to iheart.com and check out their podcasts.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
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Are audiobooks the key to landing big-time clients like Marvel and DC Comics? My guest, Molly Barton, Realm's co-founder and CEO, has done just that. She dove into the world of audio after leaving her job at Penguin Random House to co-found Serial Box, an audio story company that reimagined what an audiobook could be. In 2021, Serial Box was rebranded as Realm, and Molly and her team are now devoted to creating podcasts for clients like Marvel and DC. We discuss her episodic approach to audiobooks, how she approaches client partnerships, and the strategy behind the acquisitions of Lipstick & Vinyl and Pinna.
You can follow Molly Barton on LinkedIn or check out Realm.fm.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
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Gretta Cohn, CEO of Pushkin Industries, has had a fascinating career path, from cellist for Cursive and Bright Eyes to intern at the Village Voice, to producer at WNYC and Earwolf, to founding her own company. We discuss what she's learned throughout her career, her experience founding the production company Transmitter in 2017, her feelings about the 2022 acquisition by Pushkin, and what her day-to-day has been like since her 2023 promotion to Pushkin's CEO. We also discuss the company's recent integration of podcasts and audiobooks and how she collaborates with Pushkin founders Malcolm Gladwell and Jacob Weisberg.
You can follow Gretta Cohn on LinkedIn or check out Pushkin.fm.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
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How does it feel to go from being a podcast co-host to the owner of a brand-new podcast venture? My guest, Alex Goldman, host and creator of Hyperfixed, shares his experience of taking the big leap to podcast ownership. We discuss his previous show, Reply All, how he's built his new business with a lean team, the role Supporting Cast subscribers play in story development, and why he turns to Kurt Vonnegut for inspiration.
You can listen to Hyperfixed now wherever you get your podcasts or at Hyperfixedpod.com.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices -
What’s the next frontier of podcasting? My guest, Leital Molad, the Head of Podcasts at WaitWhat and podcast trailblazer, has some answers. We discuss her approach to developing groundbreaking shows, like Paul McCartney’s A Life in Lyrics and A Slight Change of Plans. I also get her thoughts on AI – including her insight into WaitWhat’s Listener’s Bill of Rights in the Age of AI and their new show, Pioneers of AI.
You can find Leital Molad online at LinkedIn, and you can also find her on waitwhat.com. I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
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How do you create a meaningful podcast advertising campaign in today's market?
In this episode, I’m talking with Lisa, CEO of TWiT.tv. She's led the company for 16 years and has witnessed many ebbs and flows, especially when it comes to ad sales.
Lisa and I talk about the range of podcast advertising options, her approach to sales partnerships, and how the pandemic continues to impact sales. She also shares the story of how she convinced her partner to start calling “netcasts” podcasts.
You can find Lisa Laporte online. She's pretty active on Twitter and LinkedIn, and you can also find her at the TWiT.tv website. I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Podcasts are intimate. Listening to them is often a solitary experience, and although fandoms emerge, building community within the industry can be a challenge.
In this episode, I’m talking with three guests who have extensive experience developing community in the podcast world through festivals and awards: Jemma Rose Brown, general manager of the Signal Awards; Davy Gardner, head of Tribeca Audio at the Tribeca Festival, and Chioke I’Anson, founder of the Resonate Podcast Festival. Together, we discuss how to translate audio works in physical spaces, the importance of recognition, and how they foster collaboration and inclusion at their events.
To learn more about Jemma Rose Brown and the Signal Awards, visit jemmarosebrown.com and signalaward.com. For further information on Davy Gardner and Tribeca, visit davygardner.com and tribecafilm.com/festival/audio-storytelling. More info on Chioke I’Anson and the Resonate Podcast Festival are at resonatepodfest.com and chiokeianson.com. You can find Jason on LinkedIn or Twitter. I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices -
What do wrestling and podcasting have in common? Jason Hoch, who ran WWE’s digital team during the early social media days and is now a leading podcast producer.
In this episode, I talk with Jason, now the CEO and Chief Creative Officer at Wavland.
Jason and I chat about his experience at the WWE, what it was like to work at HowStuffWorks on the hit podcast Atlanta Monster, and with Taylor Sheridan on the TV adaptation of Boomtown starring Billy Bob Thornton.
To learn more about Wavland, visit wavland.media. You can find Jason on LinkedIn or Twitter.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The podcast industry, like all media and entertainment, is undergoing a course correction.
In this episode, I speak with Rachael King, CEO of Pod People. Rachael and I chat about podcast marketing strategies, team building advice, her latest predictions for the future, and why her first question to client has nothing to do with podcasts.
To learn more about Pod People, visit podpeople.com. Rachael is on all the socials, just Google her name. I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
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Storytelling podcasts are a unique subsection of podcasting, and one with many obstacles and challenges to overcome.
In this episode, I’m talking with Hassan Chaudhry, head of partnerships and strategy at Blanchard House, a UK-based independent podcast company which focuses on storytelling. Hassan is the former director of business and strategy with HBO.
Hassan and I chat about his experience at Blanchard House, his beginnings as an investment banker, his career progression at HBO, and the world of companion podcasting and its similarity to DVD extras.
To learn more about Blanchard House, visit blanchard-house.com. Hassan is on LinkedIn.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The podcast world is growing rapidly, and podcasters can fall behind without a glimpse of the future. Predictive analytics have become vital for podcasts to survive and flourish.
In this episode, I’m talking with Sean Howard, the founder and CEO of Flightpath, a predictive analytics platform for podcasting. He’s also the founder of Fable and Folly, which is a network of fiction podcasts.
Sean and I chat about his predictive dashboard, the data that goes into Flightpath, stories from Sean’s past, and hints about the podcast industry’s future.
To learn more about Flightpath, visit flightpath.fm. Sean is on LinkedIn. I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
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On today’s episode we’re doing something different: Chris Boniello, the Podglomerate’s VP of Production Services, is taking over the host seat to discuss the production side of podcasting. He chats with Garrett Tiedemann, Mix Engineer and Sound Designer at Campside Media.
This year, Garrett was nominated for ‘Best Production and Sound Design’ at the Ambies for his work on Chameleon: Dr. Dante. The series is hosted by Sam Mullins and follows the life of the prolific American hypnotist and fraudster, Ronald Dante.
Garrett explains how he engineered the Dr. Dante series, the challenges it posed, and the design principles he used to overcome those challenges.
You can find Chameleon: Dr. Dante wherever you get your podcasts. Garrett is on LinkedIn and Twitter @whitewhalepod. For more from Chris you can find him on LinkedIn and Twitter @ChrisBoniello. I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Learn more about your ad choices. Visit megaphone.fm/adchoices -
There are many unknowns when it comes to podcast marketing. This is because ‘podcast marketers’ are often podcasters who become marketers, rather than professional marketers who got into podcasting.
In this episode, I’m speaking with someone from the latter category: Odile Beniflah, Head of US at Ausha. Ausha is a podcast hosting platform with an integrated suite of podcast marketing tools.
Odile and I chat about the essentials of podcast marketing: creating a website, social media, metadata, search engine optimization, and how Ausha was made to help podcasters with all of these things.
To learn more about Ausha you can visit ausha.co. Odile is on LinkedIn and Twitter @obeniflah. I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Since its founding in 2014, Acast has become a global, publicly-traded company. Their business has touched many facets of the podcasting landscape – from building a hosting platform used by more than 125,000 podcasts to acquiring companies like Pippa, RadioPublic, and Podchaser. Acast also launched and shuttered its own app.
In this episode, Acast’s CEO Ross Adams joins me to discuss the company’s history, their strategy moving forward, and how Acast has become the podcast company with the most global downloads, according to Podtrac.
To learn more about Ross you can find him on LinkedIn. I’m on all the socials @JeffUmbro.
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The Interactive Advertising Bureau (IAB) can be a confusing organization for the podcasting industry. They’re an influential player that many recognize by name, but it's not often clear to the everyday podcaster what they actually do.
The IAB’s main objective is to develop and establish the ‘rules and regulations of podcasting’ – namely determining how we measure key metrics within the industry, such as 'what is a download'. The determinations that they make can have enormous trickle-down effects in the industry.
In this episode I speak with the IAB Director of Audio and Video Matt Shapo, who walks me through the intricacies of the organization's mandates. Matt explains how the IAB’s rules get made, what their goals are for podcasting, and why everyone in the industry should care about what they do.
To find more about the IAB’s role in podcasting, you can visit iab.com/podcasts. You can find Matt on LinkedIn. I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
YouTube: https://www.youtube.com/@Podglomeratepods
Email: [email protected]
Twitter: @podglomerate
Instagram: @podglomeratepods
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