Episodi
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When you become a business owner your focus should shift from focusing on the service you provide to the marketing of you business and understanding who your ideal client it.
Today's episode walks you through the process of how I break this down for my private one on one clients giving you a look at what it's like to work ON the business with a mentor instead of inside your business.
Find out more at beautyceohq.com
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Welcome to the new season of the Rise Of The Beauty CEO Podcast.
2023 is kicking off with a bang.
The new generation of Beauty CEO's is upon us, and now more than ever, beauty professionals are starting to see the value in their skills and the benefits of working for themselves.
I am focused this year on building a community of passionate beauty business owners ready to back themselves, step out of the rat race and start strategically building their businesses to focus on profit and support their everyday life.
This year the vision for Beauty CEO HQ will be:
Simplify ~ Profitable ~ Actionable
Today's episode is based on building a resilient beauty business in 2023.
✨ Learn 4 tips on how to manage the financial downturn.
These are based on my experience buying and growing my 2 salons in 2008 and 2009.
Ways to connect with me
Beauty CEO Instagram https://www.instagram.com/beautyceo_hq/
Personal Instagram https://www.instagram.com/jessica_kidner/Ask the Beauty CEO https://www.beautyceohq.com/contact
Work with me https://www.beautyceohq.com/work-with-me/
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Episodi mancanti?
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A support network is a huge part of building a business that is sustainable and not overwhelming.
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Why?
because as self-employed people we can overthink in areas that in turn keep you stuck. having a go-to mentor or network helps you break down whatever is going on and move past the fear and imposter symptoms we all can experience at times.
But not everyone can afford or is ready for 1:1 provide mentoring and that is why I have now created the Beauty CEO Method Society.
This is your answer to wanting guidance and a framework and the added support of having a coach to discuss whatever is happening in your life and business.
this isn't just a standard business membership. this society is based on the understanding that building a business take time, that life sometimes gets in the way of processing in certain areas and that you need support over a longer period of time.
You can join the program here and become a lifetime member of the Beauty CEO MEthod society.
That means coaching calls monthly, the framework, templates and updates to the program for the life of the program.
Check out more details Below
https://beauty-ceo-method-society.teachery.co/join-beauty-ceo-method-society -
Day 4 is about your sysems and automation, making your life easy to be able to do everything
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you desire.
The most common question I get is how did you build it all, I'm so overwhelmed with all the moving parts of building my busines.
The truth is simple, I automated as much as I could and put systems in for everything else! Even down to ordering milk for the coffees we would drink 🤪
You know what needs to be done in your business, You don't need help with the "how to " of running your business. You need support with the systems and the belief you need to be doing it all and making it complicated. It doesn't have to be.
Today I get you to take a action step on auditing everything single task you do inside your business.
remember YOUR business can be run anyway YOU want it to be. allowing yourself to make it as easy as possible is allowed and highly recommended here at the beauty CEO HQ
Sign up to the challenge here
https://view.flodesk.com/pages/6209ab25e0eda1a0d870aa0a
check out other blogs on
www.beautyceohq.com -
Day 3 is about your Menu and Pricing.
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How to structure your menu and prices to help design your business around your life and profit. Too often we are stuck in our own fear of what our clients will say and what our competitors are doing to really align our prices to our OWN goals.
At the beauty CEO HQ we are passionate about growing a business that supports our life outside of the business, but to have that balance there needs to profit factored in to our menus and prices.
In this episode, I share with you the power of picking a number of treatments you WANT to do and then pricing them for profit.
If you haven't already signed up to receive the work book today is the day to do it because you will get access to out pricing work sheet to help you see what is going on inside your business when it comes to money.
Sign up to the challenge here
https://view.flodesk.com/pages/6209ab25e0eda1a0d870aa0a
check out other blogs on
www.beautyceohq.com -
Day 2 is about your time. Too often we forget that our time is precious as the CEO and the beauty professional.
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At the beauty CEO HQ we are passionate about growing a business that supports our life outside of the business, but to have that balance there needs to be a few things built into your routine to ensure you stay on track.
In this episode, I bring up the idea of auditing your time for your tasks inside your business AND your service's.
You will need to complete the action step in this quick episode to get the most out of day 3 where we will talk about pricing.
Sign up to the challenge here
https://view.flodesk.com/pages/6209ab25e0eda1a0d870aa0a
check out other blogs on
www.beautyceohq.com -
2022 is here and it's time to redesign what your business means to you and get you focused on making it happen.. but that doesn't mean working yourself to the point of exhaustion.
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This week I will be sharing an episode a day to walk you through the 5 areas of running a profitable beauty business around your life.
I'm passionate about encouraging women to build their business without overcomplicating it and pushing themselves to burn out.
This episode is about aligning your business with your goals, goals for your life and your business.
I also share the key element of may be missing from your goal setting and stopping you from reaching those milestones year after year.
Sign up to the challenge to get the daily reminders and workbook
https://view.flodesk.com/pages/6209ab25e0eda1a0d870aa0a
Head to the blog to find out more on being a Beauty CEO -
--- Send in a voice message: https://podcasters.spotify.com/pod/show/rise-of-the-beauty-ceo/message
Getting this one idea cemented into your business is going to be a game-changer for you.
Sales funnels are not new but they haven't been really talked about in the beauty industry until very recently as they have tended to be the domain of online sales business.
I used "funnels" inside my salon business for years and it created a stream of income and new clients every month.
there are a number of different type of funnels which can be used inside your business to make the marketing and income streams a lot easier.
Using emails and funnels any salon can adapt this successful style of marketing to produce big and quick results when you need it.
I love sales funnels for their effectiveness and their set-and-forget style.
Join me in this week's episode to learn what they are and how you can start using them.
Links mentioned in the podcast
Roadmap to my successful beauty business
www.jessicakidner.net/roadmap
Jump in on the new EMAIL PROFIT SYSTEM course at the current rate OF $47
BEFORE THE UPDATED VERSION WHICH YOU WILL ALSO GET FOR FREE
www.jessicakidner.net/emailprofit -
Ever wondered what your next step is to grow yourself and your business?
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Well, I have designed a quiz to help you figure that out.
I've coached many different types of beauty businesses and I've been through all the different stages of Beauty CEO. From starting as a solo business owner and then moving through the different stages of CEO heading towards a profitable business. I have found 4 key areas most people fall into when it comes to growing their beauty business. When you discover what type of Beauty CEO you are, you will then know what path to take and what area you need to work in.
Take the quiz today at www.jessicakidner.net and find out which Beauty CEO you are. -
Rise of the beauty CEO loves to highlight all the other jobs roles we need to think about when it comes to growing our business. Marketing Is the biggest part of our new role in owning a business. Stephanie Mitchell is an online marketing guru who specialises in the beauty industry.
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We talk all things business and what 2020 has done to our industry this year and what are we need to focus on for 2021 to be a successful and profitable year starting with self-belief and strategy.
You can find Stephanie over on https://sunnystorm.marketing/
and you can also see my interview with her here
https://sunnystorm.marketing/blog/earn-more-money-with-email-marketing-for-your-salon -
In business, we get pulled in all the directions. it leaves you feeling confused frustrated and overwhelmed at the number of things you have to do. It also leaves you feeling left behind.
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today I highlight 3 areas to focus on to ensure you are ready to start a business or take your business to the next step.
for your copy of the roadmap to success for any business head to
www.jessicaidner.net/roadmap -
One of the biggest struggles any business has is constantly finding new clients to keep coming into the business. Today I share the 4 step method ( C.E.O.m system ) I used to put my salon marketing on autopilot to allow me to grow my business, make building my business easier and to ensure I had an asset in my business to be able to sell it for 6 figures.
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listen to today's episodes and then grab my 4 step roadmap on my website
www.jessicakidner.net/roadmap -
Instagram is a free marketing platform that many of us have BUT are you doing these 4 things to help your ideal client realise you're the business for them?
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Today's podcast walks through 4 areas that you need to have in your Bio to ensure you are gaining clients that you can turn in to clients.
www.jessicakidner.net/instagram -
The year 2020 has given us all some serious challenges and the beauty industry has certainly been hit significantly. In the past, some companies have used downturns and challenges to their advantage and risen from the ashes to become powerhouses - companies like Apple, Amazon, Mailchimp and Microsoft. Now is the time to start thinking about 2021 and in this podcast, I share my thoughts on what I think you can do right now to get ready for 2021 so your in the best possible position to rise up.
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Last week I introduced you to websites and also launched Beauty Biz website in a box with Alethea from Cloudxs Digital.
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This week I talk about 4 things that the website did for my business and how you can use a website in your business. How it should work for you and really drive home the importance of taking all your marketing efforts on social media and drive it into your own platform.
Check out the Website in a box offer here
www.jessicakidner.net/wesbite
catch up in all the podcast and blogs over on www.jessicakidner.net -
Website are a vital part of any business in today's world. today Alethea from Cloudxss talk about 5 things you need on your website to ensure you are found and can start building a marketing stardgey to gain new clients on autopilot.
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Want the show notes go to jessicakidner.net
To check out our Beauty Biz Website In A Box head to
www.jessicakidner.net/website -
Email Marketing IS where I focused all my marketing efforts in my business. From that 1 strategy alone I was able to build a great foundation to grow my revenue and also support my client base after they left the salon.
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Here are the 3 best emails to start sending in your business today.
1. the welcome email
2. Monthly email
3. the review email
Listen to find out why and how I used these in the salon to grow to multiple6 figures and no advertising.
www.jessicakidner.net -
When I talk to salon owners one of the most challenging things they raise with me is hiring and managing staff. One of the most important things that I tell them is that they need to change their mindset surrounding their staff. In this podcast episode, I list my 6 top tips for dealing with staff.
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In our journey of becoming a business owner we can lose ourselves in all the tasks and worries that come with building a business every single day. As women we also have the extra pressure of having the babies, looking after family and ourselves if we are lucky.
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Today I share the changes and the mindset shifts in being able to juggle all the things plus have 3 children.
Having time to stay home recover and not feel pressure to be somewhere the next day was very important to me as a woman, a mother and A wife.
I built flexibility into my days so that I removed the need to be seen as the perfect business owner and mother.
www.jessicakidner.net/roadmap -
Growing a business is a forever changing path, Now I have moved through all the stages of buying growing and selling a business i look back on the key things I did in the first year that put the business in a good position to be able to grow in to the dream business I always wanted.
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Listen to these Takeaways and compare them to your business.
Links
www.instagram.com/jessica_kidner_beautyceo
www.jessicakidner.net/roadmap
To become the best version of yourself you need to step in to the fear and start when you're not ready. - Mostra di più
