Episodi
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In this episode, we explore the role of AI in reshaping both B2C and B2B commerce. Joined by Neha Sampat, Tracie Pruden, Katie Youmans, Matt Ezyk, and Stephanie Melott, we examine the future of agentic commerce, including the impact of large language models like ChatGPT on traditional search engines and the rise of autonomous shopping. The discussion highlights the power of personalization in digital experiences, leveraging platforms like Salesforce and ContentStack to create hyper-personalized customer experiences.
We also look at the role of AI agents in improving customer service and sales in the B2B sector, alongside insights from Ecolab on data unification and monetization. The episode concludes with success stories of phased implementations in order management systems, emphasizing a gradual approach to achieving outcomes in commerce.
Show Highlights:
Exploration of agentic commerce and AI's impact on B2C and B2B markets. The decline of Google search traffic and rise of LLMs like ChatGPT. The future of autonomous shopping and the potential for 25% of B2C shopping to be automated by 2030. Salesforce's strategies for creating hyper-personalized digital experiences through composable content and data integration. The role of AI agents in enhancing B2B commerce, improving customer service, and automating sales tasks. Ecolab's focus on data unification and monetization to create seamless customer journeys and enhance experiences.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Neha Sampat - LinkedIn: https://www.linkedin.com/in/nehasampat/ | Contentstack: https://www.contentstack.com/ Tracie Pruden - LinkedIn: https://www.linkedin.com/in/tracie-pruden-008b066/ | Advanced Turf: https://www.advancedturf.com/ Katie Youmans - LinkedIn: https://www.linkedin.com/in/katelynyoumans/ | Ecolab: https://www.ecolab.com/ Matt Ezyk - LinkedIn: https://www.linkedin.com/in/mezyk/ | Hanna Andersson: https://www.hannaandersson.com/ Stephanie Melott - LinkedIn: https://www.linkedin.com/in/stephanie-melott-776985138/ CITGO: https://www.citgo.com/operations/products/lubricants Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Explore the cutting-edge world of AI-driven product discovery in e-commerce with this episodeâs guest, Peter Curran, General Manager of Commerce at Coveo. This episode examines the evolving role of AI technologies, including retrieval-augmented generation, in enhancing the online shopping experience.
From tackling common challenges on platforms like Instagram to the importance of trust in AI adoption, Peter shares compelling examples that illustrate AI's impact on contextual relevance and user experience. Join us as we explore the future of shopping and the collaborative approach required to navigate the rapidly evolving landscape of agentic commerce.
Show Highlights:
Overcoming e-commerce challenges using AI technologies like retrieval-augmented generation (RAG). The role of AI in improving contextual relevance and providing a seamless shopping experience. The importance of trust and agility in AI adoption within e-commerce platforms. The significance of comprehensive content and user-generated feedback in bridging product discovery and purchase decisions. Examination of how social media influences product discovery, but often does not complete the purchasing journey.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Peter Curran on LinkedIn: https://www.linkedin.com/in/petercurran/
Coveo: https://www.coveo.com/en
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Episodi mancanti?
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Discover how the future of digital commerce is being reshaped by trust and AI in this episode of the Commerce Innovators Podcast. Doriel Abrahams from Forter joins Caleb Ryan to discuss the evolution of Forter from a fraud prevention platform to a comprehensive trust platform. They explore how businesses can maximize customer lifetime value through trust-based environments and the emergence of autonomous commerce.
This episode underscores the importance of understanding user legitimacy and behavior to minimize friction and enhance customer experience while tackling the challenges posed by technological advancements.
Show Highlights:
Exploration of trust as the foundational currency in digital commerce and its impact on consumer loyalty. The role of AI in enhancing consumer interactions and transaction efficiency. The challenges and benefits of distinguishing between beneficial AI agents and harmful bots. The future potential of autonomous commerce and its implications for consumer behavior and merchant strategies. Importance of understanding user legitimacy to reduce false declines and improve customer experiences. How technological advancements are reshaping the e-commerce landscape and trust dynamics.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Doriel Abrahams on LinkedIn: https://www.linkedin.com/in/doriel-abrahams/ Forter: https://www.forter.com/partners/salesforce/ Read the article that sparked this conversation: https://www.linkedin.com/pulse/ai-agents-ecommerce-opportunity-fraud-prevention-l0yuc 2024 Forter Trust Premium Report: https://explore.forter.com/2024-trust-premium-report/p/1?utm_source=partner&utm_medium=salesforce&utm_campaign=trust_premiumreport_Q424&utm_term=&utm_content=sftpr24 Connect with Forter at Connections 2025: https://hello.forter.com/salesforce-connections-2025?utm_source=partner&utm_medium=salesforce&utm_campaign=FY25Q2_Salesforce_Connections&utm_term=partnermarketing Attend Forter and Salesforce's Celebrity Chef Dinner at Connections 2025: https://hello.forter.com/salesforce-connections-dinner?utm_source=partner&utm_medium=salesforce&utm_campaign=FY25Q2_Salesforce_Connections_Chef_Dinner&utm_term=commerceinnovators***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B customer experiences.
Learn the pivotal role of data governance and AI in their strategic initiatives, and how Interface's approach to blending traditional and digital methods boosts commercial productivity while fostering trust and compliance with global data privacy standards. Join us to explore the future of home furnishings in the digital age.
Show Highlights:
Interface's innovative use of the B2C brand, Flor, to optimize B2B operations and enhance customer experiences Integration of Salesforce products for seamless, personalized customer journeys in B2B and B2C contexts Emphasis on data governance, AI integration, and global data privacy compliance as critical components of Interface's strategy Use of Salesforce Commerce Cloud as a central hub for dynamic order management and AI-driven recommendations The role of AI agents in improving customer service and commercial productivity at InterfaceFollow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
James Pope on LinkedIn: https://www.linkedin.com/in/jamespope/
Interface: https://www.interface.com/US/en-US.html
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
Attend Connections 2025: https://www.salesforce.com/connections/
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Unlock the potential of veterinary e-commerce with information from Jennifer Macdonald, Director of E-Commerce at Blue Rabbit. In this episode, Jenny discusses how Blue Rabbit is revolutionizing pet healthcare by providing veterinarians with white-label e-commerce storefronts, allowing them to focus on excellent care while improving the pet owner experience.
Learn about the role of Salesforce and AI in optimizing customer journeys and boosting satisfaction, and discover the importance of a seamless shopping experience in building trust. If you're in the veterinary field or a pet enthusiast, this episode offers a glimpse into the future of pet care commerce.
Show Highlights:
Blue Rabbit's innovative white-label e-commerce solutions for veterinarians. Role of Salesforce and data analytics in enhancing the veterinary e-commerce experience. Challenges and strategies in catering to both veterinarians and pet owners. Integration of AI and advanced technology to improve customer service and streamline operations. Importance of trust and seamless experience in the pet care industry.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Jennifer Macdonald on LinkedIn: https://www.linkedin.com/in/jenniferlmacdonald/
Blue Rabbit Veterinary: https://bluerabbit.vet/
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
Attend Connections 2025: https://www.salesforce.com/connections/
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In a world where artificial intelligence is rapidly redefining the boundaries of commerce, the latest episode features Holden Bale, the Global Chief Strategy Officer at Merkle, as he explains the effects of AI in both digital and B2B sectors. Holden shares information on how generative AI and large language models are reshaping consumer expectations and market dynamics.
The episode explores the democratization of AI tools, the importance of aligning business and technology strategies, and the challenges businesses face in implementing customer-centric and omnichannel approaches. Throughout the discussion, Holden emphasizes the need for businesses to creatively apply AI technologies to drive growth and innovation in the evolving digital commerce landscape.
Show Highlights:
Role of AI in agentic and B2B commerce. AI's impact on consumer expectations and omnichannel experiences. Discussion on democratizing AI tools in digital commerce. Importance of aligning business and technology strategies for successful AI-driven business transformation. Exploration of the plateau in e-commerce growth and the necessity of customer centricity, omnichannel strategies, and digital transformation in mature markets. Challenges and opportunities in integrating AI with human expertise to drive business innovation and efficiency.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Holden Bale: https://www.linkedin.com/in/holdenbale/
Merkle: https://www.merkle.com/
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul de Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discussion centers on the transition from outdated practices to cutting-edge digital solutions, highlighting AI's role in boosting efficiency and personalization.
Additionally, the episode covers the human side of digital transformation, focusing on overcoming change management challenges and gaining stakeholder buy-in. Listeners will discover practical insights into building a robust digital foundation and utilizing AI to enhance customer interactions and drive better business outcomes.
Show Highlights:
Exploring the $22 trillion potential of the B2B commerce market in the US. Challenges of transitioning from traditional methods to digital solutions in B2B. Importance of change management and stakeholder buy-in for digital transformation. Role of AI in enhancing B2B interactions. Necessity of clean, organized data for successful AI integration. Strategies for establishing a solid digital foundation before pursuing automation.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Paul do Forno LinkedIn: https://www.linkedin.com/in/pauldoforno/
Deloitte Digital: https://www.deloittedigital.com/us/en.html
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, Myron Kirk, Director of Engineering for Digital and Retail Technology at Pandora, shares the future of e-commerce and digital transformation. Myron shares insights into Pandora's strategy for creating a unified commerce experience across 37 global markets, emphasizing the role of personalization and AI in enhancing customer experiences. The conversation explores Pandora's transition to a composable architecture, balancing stability and flexibility, and the critical role of observability in maintaining reliability.
Myron also highlights the integration of AI as a sales concierge and in customer service, aiming to foster efficiency and transform digital commerce. This episode offers valuable lessons for merchants considering similar digital strategies.
Show Highlights:
Pandora's strategic shift to a composable architecture for a unified commerce experience The balance between stability and flexibility in digital infrastructure Importance of APIs and AI in enhancing digital commerce and customer service experiences AI's role in personalizing retail interactions and improving customer service through sales concierge and conversational search Exploration of unified commerceFollow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Myron Kirk LinkedIn: https://www.linkedin.com/in/myronkirk
Pandora UK: https://uk.pandora.net/en/
Learn more about composable commerce: https://www.salesforce.com/commerce/composable/
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, Jean-Philippe Blerot, Head of Digital, AI, and E-commerce Projects at Carrefour, and Kailin Noivo, co-founder of Noibu, discuss the role of AI in modernizing the grocery industry. They explore the challenges and strategies involved in digital transformation, focusing on customer loyalty and revenue optimization. The conversation covers how AI tools can streamline problem-solving, improve code quality, and enhance the shopping experience. JP and Kaylin also highlight the importance of pre-production testing and the potential of AI to drive efficiency and innovation in the grocery commerce sector.
Show Highlights:
Challenges of maintaining trust and precision in grocery e-commerce. Importance of customer loyalty and revenue optimization using AI. Leveraging AI for proactive revenue optimization and addressing revenue leakage. Role of AI in improving website performance and SEO for better customer acquisition. Impact of real-time feedback loops in enhancing quality assurance and development processes.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Jean-Philippe Blerot on LinkedIn: https://www.linkedin.com/in/jean-philippe-blerot-44a74816/
Kailin Noivo on LinkedIn: https://www.linkedin.com/in/kailinnoivo/
Carrefour: https://www.carrefour.com/en
Noibu: https://www.noibu.com/
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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This podcast episode explores Shoe Carnival's transition from a custom commerce approach to a composable commerce architecture, highlighting cost savings and growth opportunities. Featuring insights from Ned Moore of Shoe Carnival, the discussion covers the benefits of adopting Salesforce's composable storefront, such as improved flexibility, better integration, and enhanced customer experience. The episode emphasizes the importance of strategic partnerships and agile processes in achieving e-commerce success, with real-world examples of how Shoe Carnival navigated the composable commerce landscape to boost performance and conversion rates.
Show Highlights:
Transition from custom commerce to composable architecture at Shoe Carnival. Enhanced customer experience and operational efficiency through mobile-first strategies. Importance of partnerships in rapid tech deployment and minimizing technical debt. Focus on customer-centric strategies and understanding over technology development. Empowering innovation and growth through strategic collaborations and composable commerce.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Ned Moore on LinkedIn: https://www.linkedin.com/in/nedmoore/
Shoe Carnival: https://www.shoecarnival.com/
Learn more about Composable Commerce: https://www.salesforce.com/commerce/composable/
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul de Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discussion centers on the transition from outdated practices to cutting-edge digital solutions, highlighting AI's role in boosting efficiency and personalization.
Additionally, the episode covers the human side of digital transformation, focusing on overcoming change management challenges and gaining stakeholder buy-in. Listeners will discover practical insights into building a robust digital foundation and utilizing AI to enhance customer interactions and drive better business outcomes.
Show Highlights:
Exploring the $22 trillion potential of the B2B commerce market in the US. Challenges of transitioning from traditional methods to digital solutions in B2B. Importance of change management and stakeholder buy-in for digital transformation. Role of AI in enhancing B2B interactions. Necessity of clean, organized data for successful AI integration. Strategies for establishing a solid digital foundation before pursuing automation.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Paul do Forno LinkedIn: https://www.linkedin.com/in/pauldoforno/
Deloitte Digital: https://www.deloittedigital.com/us/en.html
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
-
In this episode, Myron Kirk, Director of Engineering for Digital and Retail Technology at Pandora, shares the future of e-commerce and digital transformation. Myron shares insights into Pandora's strategy for creating a unified commerce experience across 37 global markets, emphasizing the role of personalization and AI in enhancing customer experiences. The conversation explores Pandora's transition to a composable architecture, balancing stability and flexibility, and the critical role of observability in maintaining reliability.
Myron also highlights the integration of AI as a sales concierge and in customer service, aiming to foster efficiency and transform digital commerce. This episode offers valuable lessons for merchants considering similar digital strategies.
Show Highlights:
Pandora's strategic shift to a composable architecture for a unified commerce experience The balance between stability and flexibility in digital infrastructure Importance of APIs and AI in enhancing digital commerce and customer service experiences AI's role in personalizing retail interactions and improving customer service through sales concierge and conversational search Exploration of unified commerceFollow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Myron Kirk LinkedIn: https://www.linkedin.com/in/myronkirk
Pandora UK: https://uk.pandora.net/en/
Learn more about composable commerce: https://www.salesforce.com/commerce/composable/
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, Bill Donlan, CEO of Astound Digital, discusses his journey from Anderson Consulting to leading digital commerce and AI integration at Astound Digital. He shares insights on how Astound Digital is revolutionizing customer interactions through AI and Salesforce Commerce Cloud, focusing on balancing speed and trust in deploying AI agents.
The conversation covers the potential of AI-driven agents in enhancing customer service across industries like manufacturing and aerospace defense, and the opportunities for improving customer satisfaction and optimizing human labor.
Be prepared to learn the future of digital commerce and the power of AI in customer service and commerce.
Show Highlights:
Integration of AI-driven agents with Salesforce Commerce Cloud to enhance digital commerce and customer interactions. Balancing speed and trust in deploying AI agents and the importance of using reliable enterprise data. Exploration of AI applications in various industries, focusing on customer service enhancements. The concept of networked agents capable of agent-to-agent communication. Real-world examples of AI-driven customer service. Strategies for businesses to leverage AI in optimizing human labor and enhancing the overall customer journey.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Bill Donlanâs LinkedIn: https://www.linkedin.com/in/william-donlan/
Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, we have a discussion on the unique contributions women bring to the tech and commerce industries. We explore our career journeys, the dynamics of all-women teams in Salesforce Commerce Cloud, and the importance of representation in fostering confidence and ambition among women. We explain the roles of functional architects, the integration of soft skills in project success, and the potential of agentic AI in e-commerce.
Through sharing personal experiences, we emphasize the power of community support, collaboration, and continuous learning in navigating the evolving technological landscape.
Show Highlights:
Exploration of women's unique contributions and dynamics in the tech and commerce industries. Importance of representation and role models in building confidence and ambition among women in tech. The role of functional architects in bridging business needs with technical execution. Significance of setting clear project expectations and fostering supportive networks or "tribes." Discussion on agentic AI's role in e-commerce as an augmentation tool.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Nicole Rose: LinkedIn, Github, Instagram
Amy Sillince: LinkedIn, X, Instagram, lux-commerce.com
Join the Commerce Cloud Community: https://sforce.co/commerce-crew
Join the Commerce Community Group and participate in future Women in Commerce Virtual Meetups
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Unlock the secrets of B2B commerce with Shane Smyth, CTO of Saltbox, as he charts his voyage from his early days at Magnet360 to creating his Salesforce Mojo YouTube channel. Discover the resilience needed to conquer Salesforce's challenges, the power of community support, and Shane's dedication to deciphering the platform's complexities for all.
Venture into the technical depths of B2B Commerce, where understanding customer needs and segmenting audiences is paramount. Learn how Salesforce Lightning integration revolutionizes setup and enriches the Customer 360 experience and why expertise in core technologies like Apex and Lightning Web Components is crucial for developers.
Finally, tune in for an inside look at how Saltbox is innovating the hiring and training landscape in the specialized realm of Salesforce B2B commerce. From cross-training Salesforce professionals to fostering talent with our educational initiatives in Mexico, we're turning fresh faces into seasoned experts.
Show Highlights:
Differences between B2B, B2C, and D2C commerce and insights into the Salesforce product landscape. Saltbox's approach to hiring and training in the specialized field of Salesforce B2B commerce. The process and experience of creating and balancing content for the Salesforce community through the Salesforce Mojo podcast. The significance of community engagement and support for professional growth within the Salesforce ecosystem.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Linkedin: https://www.linkedin.com/in/shanesmyth8/ Github: https://github.com/commerce-codeitforward/ Salesforce Mojo Youtube: https://www.youtube.com/playlist?list=PLtRpZp9v7Mz54_vDYdnFckLzLojlAoth7 Salesforce Ben articles: https://www.salesforceben.com/author/shane-smyth/***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode of the Salesforce Commerce Innovations podcast, Joreal Whitfield interviews Vyara Ndejuru, VP of Marketing at Ascendis, to explore the intersection of strategy, design, and technology in driving innovation and growth. Vyara shares her journey from consumer marketing to B2B AI and highlights Ascendis' evolution from a strategy-focused consultancy to a multidisciplinary firm delivering transformative customer and employee experiences.
The conversation delves into how AI and composable commerce redefine workflows, the importance of aligning employee and customer experiences, and how partnerships like Salesforce enable Ascendis to address complex challenges for clients such as luxury wellness brand RennaĂŻ. Key themes include fostering trust, reducing time to value, and leveraging cutting-edge technologies to unlock business growth.
Show Highlights:
Ascendisâ evolution from a strategy consultancy to a strategy, design, and technology powerhouse. The importance of client-centric design and user research in driving business growth. The impact of AI and Progressive Web Apps on modern commerce and digital experiences. The strategic partnership between Ascendis and Salesforce. The role of technology in improving employee experiences to ensure superior customer service. Future commerce innovations, including the adoption of composable technologies and the significance of building advisor networks for entrepreneurs.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and reduce time to market. Learn more about Syntheum AI and how they aim to bring joy back to digital merchandising here - www.syntheum.ai.
Beyond tech, heâs the proud owner of Kushala Sip Coffee House, a community-centric business where he combines digital innovation with local impact. If you are looking for a place to grab coffee and meet people over small bites in metro Boston, try - www.kushalasip.coffee.
To contact Vinod Kumar, DM him on LinkedIn: https://www.linkedin.com/in/kvinod77/.
Show Highlights:
Introduction to the concept of "merchandising operations" or "MergeOps" and its significance post-COVID. The role of AI and algorithmic intelligence in transforming digital merchandising tasks. Best practices and pitfalls in optimizing digital merchandising strategies. The importance of integrating digital product managers to support merchandisers. Future trends in digital merchandising, including the shift towards more creative and collaborative tasks. Balancing automation with the human touch through data interpretation and leveraging customer feedback.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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What happens when collaboration and digital innovation take center stage in a thriving community? Our guests, Steve Holsinger and Oleg Sapishchuk, co-founders of the unofficial Salesforce Commerce Cloud community, reveal just that! They trace the community's growth from humble beginnings in 2014 to a dynamic, inclusive platform today, highlighting the essential role of feedback and change in shaping its direction.
Steve and Oleg offer a fascinating comparison of their experiences under Salesforce's ownership and after the community gained independence. They lay emphasis on how this community, now open to all, is driven by its members' ideas and strives to create a space for learning and growth.
Hear first-hand accounts from Steve and Oleg about how this community serves as a knowledge-sharing and problem-solving resource. From exploring various engagement platforms to reflecting on the community's history and recognizing key contributors, we touch on many aspects that make this community integral to Salesforce Commerce Cloud. Join us for a dialogue filled with invaluable insights and inspiring stories, whether you're a new or seasoned member of this thriving community.
Show Highlights:
Transition from a closed group to an open, inclusive platform with various components. Comparison between experiences under Salesforce's ownership and independence. The value of the SFCC community within the Salesforce ecosystem. Differences between the official Salesforce community and the unofficial Slack community. Expansion and strengthening of the Salesforce community. Recognition and expression of gratitude towards individuals who have contributed significantly to the growth and impact of the Salesforce Commerce Cloud community.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Unofficial SFCC Community: https://unofficialsfcc.com/ Unofficial SFCC Github: https://github.com/sfcc-unofficial Unofficial SFCC Podcast: https://unofficialsfccpodcast.com/ Unofficial SFCC LinkedIn: https://www.linkedin.com/company/unofficial-sfcc/ Steve Holsinger: https://quip.com/HDNAEAwcW3N Twitter: https://twitter.com/sholsinger Linkedin: https://www.linkedin.com/in/sholsinger/ Github: https://github.com/sholsinger Oleg Sapishchuk: https://quip.com/JcCAEAF9ph2 Twitter: https://twitter.com/osapishchuk Linkedin: https://www.linkedin.com/in/osapishchuk/ Github: https://github.com/osapishchuk***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life philosophy have shaped his professional triumphs. He shares insights into the thrill of launching an e-commerce platform for St. Jude's and discusses the power of AI in commerce, the importance of soft skills, and the innovative strategies for deploying sites on Commerce Cloud. Whether you're a developer, project manager, or simply curious about the future of commerce, this episode offers a wealth of knowledge and inspiration to navigate the ever-evolving world of e-commerce with success.
Show Highlights:
The role of personal interests and "superpowers" in Mark's professional success. Insights on rapid e-commerce development for St. Jude's and the thrill of launching innovative projects on Commerce Cloud. The importance of soft skills in tech, agency growth, and balancing technical expertise with leadership and communication. Approaches to deploying sites on Commerce Cloud, catering to B2C, B2B, and D2C business needs, and leveraging headless commerce. The transformative role of AI in commerce, enhancing capabilities for developers and project managers, and its application in real-world projects.Follow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Reviewâ then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
***
Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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In this episode, host Joreal Whitfield chats with Vito Petruzzelli, Senior Risk Intelligence Analyst at Signifyd, about the evolving landscape of e-commerce fraud and the lessons learned from the recent holiday season. From tackling industrialized scams to unlocking opportunities with first-time buyers, they explore how businesses can stay ahead in an increasingly complex digital world.
Key Insights Include:
Learnings from Black Friday and Cyber Week trends Combating fraud while creating frictionless experiences for good buyers Tackling consumer abuse like returns fraud and triangulation schemes Tune in for actionable strategies and expert perspectives on protecting your business while driving fearless commerce in 2025 and beyondFollow and Review:
Weâd love for you to follow us if you havenât yet. Click that purple '+' in the top right corner of your Apple Podcasts app. Weâd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select âRatings and Reviewsâ and âWrite a Review,â then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast.
Supporting Resources:
Join the Commerce Cloud Community: http://sforce.co/commercecrew
Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination
To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/
1. Check out Signifyd's 2024 cyber week results: https://www.signifyd.com/globe/
2. Access the latest ecommerce data and benchmarks from Signifyd's vast merchant network: https://www.signifyd.com/ecommerce-data-reports-pulse/
3. Join Vito Petruzzelli, Senior Risk Analyst at Signifyd, for a weekly casual virtual chat where fraud leaders and aspiring fraud leaders come together to just vent, share and connect: https://www.addevent.com/event/jR23311900
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Episode Credits
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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