Episodi
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During high-stakes events like Prime Day, preparation and strategy are essential for success. In this episode, Chris McCabe and Andrew Morgans of Marknology delve into the complexities of navigating Prime Day, from effective listing optimization to risk mitigation. Andrew shares his insights on proactive preparation, ensuring compliance, and managing expectations.
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In the fast-paced world of ecommerce, transitioning from being an Amazon seller to establishing a strong, recognizable brand is key to long-term success. In this episode, Chris McCabe speaks with Janelle Page, a seasoned expert in brand development and marketing. They delve into the intricacies of building a successful ecommerce brand, especially in the lead-up to high-stakes events like Prime Day. Janelle shares her expertise on proactive communication strategies, effective inventory management, and the power of niche marketing.
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Episodi mancanti?
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Prime Day is a high-stakes event for Amazon sellers, requiring meticulous preparation and effective communication strategies to ensure smooth operations. Proper communication can be the difference between a smooth, successful Prime Day and a disastrous one. In this episode, Chris and Leah explore how to develop proactive communication strategies, address compliance issues in advance, and stay prepared for any potential challenges.
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As Prime Day approaches, it's crucial for sellers to navigate potential pitfalls, compliance issues, and unexpected challenges. In this episode, Chris McCabe and Leah McHugh discuss the critical strategies Amazon sellers must implement ahead of Prime Day, such as how to proactively manage your account health, handle restricted products, and safeguard your listings from competitor attacks.
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Amazon sellers constantly strive to maintain a competitive edge while adhering to the platform's rigorous compliance standards. One prevalent issue in this dynamic environment is the misuse and abuse of product variations. There's been an alarming trend where some sellers are tempted to copy their competitors’ misuse of variations to stay competitive. In this episode, Chris and Leah discuss the impact of these practices and provide advice on how to handle these challenges without compromising your compliance.
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The dynamics of brand-agency relationships have evolved, with brands becoming more meticulous in their selection processes amidst changing economic conditions. This shift underscores the critical importance of aligning agency expertise with brand goals to drive success. In this episode, Chris McCabe talks with Chris Brewer from OMG Commerce to unpack the intricacies of agency collaboration. They explore common pitfalls brands encounter when choosing an agency, the benefits of personalized and transparent communication, and the strategic decisions between in-house hires versus external partnerships.
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Recent trends have shown a significant increase in suspensions for Amazon sellers due to ASIN creation abuse and variation misuse. This heightened scrutiny by Amazon aims to enforce compliance with its listing policies, which has become more rigorous than ever before.
In this episode, Chris and Leah discuss the impact of these policies and the need for sellers to maintain compliance across all marketplaces to prevent cross-regional account suspension and also touching on the common mistakes sellers make in their appeals, often resulting in further complications. -
Recently, there's been a significant uptick in suspensions on Amazon due to ASIN creation misuse, notably without the option for sellers to submit a plan of action, only allowing for disputes if Amazon made an error. This change marks a pivotal shift in how Amazon handles policy violations, particularly concerning ASIN variation misuse. In this episode, Chris and Leah explore the nuances of these policy changes and how they affect sellers, especially those previously warned about potential violations.
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In the competitive world of Amazon selling, pricing strategies emerge as a critical factor that can significantly influence a seller's success. Companies like AZSellerKit are leading the way in offering sophisticated solutions that address these challenges head-on.
In this episode, Chris McCabe & Jason Hasan from AZSellerkit discuss the challenges of pricing in an ever-evolving marketplace, the impact of Amazon's fees on seller margins, and strategies to stay profitable amidst rising advertising costs. -
Amazon sellers are constantly navigating through a maze of challenges to ensure their products stand out on the platform. One issue consistently resurfaces to perplex and frustrate sellers: ASIN variation families and their seemingly mysterious behaviors, especially when it comes to merging reviews. In this episode, Chris McCabe & Leah McHugh delve into the perplexing issue of ASIN variation families not merging reviews as they should while also unpacking the nuanced difficulties sellers face— ranging from disappearing reviews to the mismanagement of variation families.
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As online marketplaces evolve, the reliance on automated systems for compliance and product listing management has grown exponentially. Yet, this technological advance brings its own set of challenges. Sellers find themselves at the mercy of algorithms that, while efficient, can sometimes miss the mark. In this episode, Chris & Leah dive into the strategies that successful sellers are employing to not just cope with but thrive amidst these unprecedented challenges.
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The Prosper Show 2024 in Las Vegas served as a melting pot for Amazon sellers, brand owners, and industry experts, coming together to exchange knowledge, strategies, and experiences in navigating the Amazon marketplace. In this episode, Chris and Leah shed light on the pivotal conversations and think tank sessions that took place, focusing on the challenges and innovative solutions proposed by sellers and brand owners.
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Compliance on Amazon has always been a challenge. But lately, sellers are facing a new trend: restricted product suspensions morphing into full-blown account suspensions, leaving many sellers wondering, what's the deal with these sudden shifts in Amazon's enforcement tactics? In this episode, Chris and Leah dissect the intricacies of product restrictions and the uphill battle of disputing them.
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Amazon sellers are encountering an increasing array of challenges when it comes to listing and selling their own products. A rising trend has been observed where sellers, despite being brand owners, are facing restrictions and even deactivations for products they rightfully own. In this episode, Chris and Leah dissect the confusing messages from Amazon, the hurdles in product compliance, and the baffling interactions with Account Health Services.
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It's time to debunk the prevalent myth of effortless success on Amazon. The misleading allure of quick gains can often overshadow the importance of building a sustainable and compliant business. The truth is, focusing solely on sales and neglecting the operational and compliance aspects of selling can lead to detrimental consequences. In this episode, Chris and Leah delve into the critical aspects of compliance, policy awareness, and the potential risks that lie beneath the surface of the facade of quick and passive income.
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One pressing issue currently surfacing is the increased difficulty in dealing with account health services. Many sellers have expressed frustration, highlighting a trend of receiving unhelpful, conflicting, or even rude responses from representatives. In this episode, Chris & Leah delve into the growing frustration among Amazon sellers regarding these unpleasant experiences & practical strategies to effectively navigate them.
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Recently, there has been a growing concern over the mistakes made by consultants in the Amazon space, leading to significant financial losses, wasted time, and increased difficulties in resolving issues. In this episode, Chris and Leah provide insights into how sellers can effectively vet and collaborate with consultants, ensuring that they make informed decisions and avoid costly errors.
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The start of 2024 has brought to light an intriguing issue for Amazon sellers: the flawed operation of Amazon's pricing algorithms. These algorithms, originally designed to match products with competitive external prices, are causing considerable challenges for sellers due to erroneous product matches In this episode, Chris and Leah explore how these algorithmic errors can lead to sellers losing the coveted 'buy box', and examine the broader implications on fair pricing policies and seller strategies.
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As we begin 2024, we look back on the most popular topics discussed in the last year.
Amazon experts Leah McHugh and Chris McCabe provide important updates for sellers and predict what they can expect to see this year. -
The increasing reliance on artificial intelligence (AI) by major platforms like Amazon has introduced a series of complications, particularly in product categorization and compliance. In this episode, Chris and Leah delve into the intricate world of AI-driven recategorization on Amazon, exploring how products are often incorrectly classified, the consequent compliance triggers, and the impacts these errors have on sellers.
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