Episodi
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Thousands of creators are going viralâbut going broke. In this episode of Built by Business, Andy Isom breaks down the Creator Trap: the disconnect between attention and income, and how to fix it. Youâll learn why content alone isnât enough, what business infrastructure most creators lack, and how audiences and offers are the key to sustainable online income.
If you're a content creator with views but no revenue, this episode is your wake-up callâand roadmap.
Want help turning content into cash flow?
Request your Free Amazon Brand Audit at www.weavos.io
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You didnât start your Amazon business to become a full-time operator. You started it for freedomâfor your family, your time, and your future. In this episode of Built by Business, Andy Isom opens up about the personal side of entrepreneurship: how building a business that honors your family values can actually make you sharper, more focused, and more fulfilled.
Learn how to structure your calendar, design smarter systems, and make better decisionsâso the business supports your life, not the other way around.
Need help building a business that gives back your time?
Book a private consulting call with me at www.andyisom.com
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Episodi mancanti?
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Most Amazon sellers obsess over how to scale. But the best ones obsess over their first 100 customers. In this episode of Built by Business, Andy Isom breaks down exactly how to analyze your early sales for insightânot just income. Learn what to look for in conversion rates, reviews, ad performance, and repeat buyersâand how to turn that data into momentum that compounds.
If you're post-launch and not sure how to scale smart, this episode gives you a proven framework.
Need help decoding your early sales?
Get your Free Amazon Brand Audit at www.weavos.io
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Most Amazon sellers are moving fastâbut not always in the right direction. In this episode of Built by Business, Andy Isom shares the simplest and most effective habit to sharpen your strategy, reduce waste, and create clarity: the weekly 3-question business review. No tools. No cost. Just ruthless awarenessâand better decisions.
If you're tired of feeling overwhelmed by data or stuck in the same revenue cycle, this episode gives you the system to get unstuck and focused.
Find all my resources at www.andyisom.com
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AI is powerfulâbut it canât save a weak offer. In this episode of Built by Business, Andy Isom breaks down the difference between using AI to scale what works and relying on it to fix whatâs broken. Youâll learn when automation makes sense (listing optimization, PPC tweaks, post-purchase emails), and when it becomes a costly crutch.
Whether youâre just starting out or scaling up, this episode will sharpen your thinking about tools, strategy, and what really makes a product sell.
Need help figuring out whether youâre optimizing the right thing?
Request your Free Amazon Brand Audit at www.weavos.io
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Most sellers treat Amazon like the whole business. But the smart ones know itâs just the engine. In this episode of Built by Business, Andy Isom breaks down how to treat Amazon as your best distribution channelânot your only strategy. Learn how to use Amazon for cash flow, customer acquisition, and validationâthen expand into long-term brand-building channels like DTC, retail, and wholesale.
If you're ready to build something bigger than just an Amazon store, this episode is your roadmap.
Request your Free Amazon Brand Audit at www.weavos.io
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You donât need to reinvent the wheel on Amazon. You just need to study the winners. In this episode of Built by Business, Andy Isom walks you through how to reverse-engineer high-performing competitors, spot market patterns, and use them to improve your own product listings, offers, and strategyâwithout copying.
From title structure and image strategy to pricing, reviews, and keyword data, this episode is a blueprint for becoming a sharper operator in your niche.
Need help finding what your competitors are doing right?
Get a Free Amazon Brand Audit at www.weavos.io
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The old way of doing product researchâchasing keywords and trendsâisnât enough in 2025. In this episode of Built by Business, Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10.
Youâll learn how to validate product ideas that lead to long-term brand equityânot just a temporary ranking spike. If youâre tired of copycat listings and shallow launches, this episode is your blueprint for deeper product strategy.
Need help finding a product thatâs defensible and desirable?
Request your Free Amazon Brand Audit at www.weavos.io
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Most Amazon sellers are addicted to revenueâbut theyâre starving for profit. In this episode of Built by Business, Andy Isom breaks down the most common margin killers hiding in your Amazon businessâand the simple levers you can pull this week to start keeping more of what you earn.
From FBA storage fees and PPC waste to freight negotiations and bundling tricks, this episode delivers practical insights to build a healthier, more scalable businessâwithout chasing more orders.
Want personalized help identifying your margin killers?
Request a Free Amazon Brand Audit at: www.weavos.io
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How to Avoid $45,000 Mistakes in Less Than an Hour | Amazon FBA Coaching + Strategy Call Insights
Booking a 1-on-1 consulting call might sound expensiveâbut what if it saved you from a five-figure mistake? In this episode of Built by Business, Andy shares behind-the-scenes moments from real consulting sessions with Amazon FBA sellers and e-commerce founders. Youâll hear how simple strategy shifts helped sellers avoid massive losses, restructure ads, and gain clarity on product positioning.
Whether youâre stuck on what to sell, where to optimize, or when to scaleâthis episode will show you the power of sharp feedback at the right moment.
Book a consulting call here on my website: www.andyisom.com
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In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into:
Whatâs one mindset shift or system you've used to make sure your business serves your lifeânot the other way around? Whatâs one piece of advice that sounds smartâbut actually holds entrepreneurs back?
This can serve as a good refocus session to align your ideal lifestyle first, and then do the things that fit within your life.
All my resources: www.andyisom.com
Richies resources: https://richienorton.com/
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Struggling to decide if you should hire in-house or outsource? In this episode of Built by Business, Andy breaks down the real costâand profit impactâof agencies, freelancers, virtual assistants, and full-time hires.
Learn how to evaluate ROI by role, avoid common hiring mistakes, and follow a smart three-phase framework to build a team that grows with your business, not against it.
This is a must-listen for e-commerce founders and Amazon brand owners looking to scale lean, fast, and profitably.
Grab your free Amazon brand audit at www.weavos.io or DM Andy âauditâ on Instagram.
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In todayâs episode, Iâm breaking down the types of products you donât want to sell on Amazonâspecifically, items that customers treat like rentals. These are the âuse it once and return itâ traps that kill margins and crush seller morale. Iâll share why these products create constant headaches, including behind the scenes from my weekly internal meeting and coaching call with my students.
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In 2025, being âdifferentâ on Amazon isnât enough. Product tweaks and minor upgrades donât move the needle when the market is flooded with lookalikes. In this episode of Built by Business with Andy Isom, we unpack why traditional product differentiation has lost its edgeâand what actually works today: strategic brand positioning.
I'm sharing behind the scenes of a consulting call, we'll review the Product/Marketing Matrix, how market significance outperforms feature changes, and Amazon-native brand examples that win without being the cheapest or most advanced.
Whether you're building a new private label product or trying to revive a flat listing, this episode will give you a fresh lens for standing out where it matters most.
Grab an audit or consulting call here: www.andyisom.com
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Hiring the right team is one of the biggest challenges brand owners faceâespecially in the early stages of growth. In this episode of Built for This, Andy Isom is joined by Michael Jordan, co-CEO of Bad Marketing, to break down a smarter hiring strategy for e-commerce and Amazon sellers.
We dive into which roles to hire first, where to find top talent outside of the usual âgo hire a Filipino VAâ playbook, and how to scale your Amazon or E-Commerce team globally without wasting money. If youâre ready to stop doing everything yourself and start building a team that actually moves your brand forward, this episode is your blueprint.
My favorite SOP recording tool: www.loom.com
Get a free audit of your brand to see if you qualify for subsidized management here: www.weavos.io
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Great products on Amazon donât sell themselves. Great offers do.
In this episode of Built by Business, Andy breaks down why most Amazon and DTC founders are stuck, not because of bad ads or bad products, but because their offer simply isnât compelling. If your sales are flat, your CACs are climbing, and nothing seems to work⊠this is the episode you need to hear.
Learn the 5 traits of irresistible offers, how to boost conversions without changing your product, and why fixing your offer is often the cheapest way to scale.
Best of all, grab a free audit of your offer at www.weavos.io
Or if you simply want a personalized 1-hour consulting call, you can book with me on my website www.andyisom.com
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What does it take to build a brand when nobodyâs watching?
In this episode of Built by Business, Andy shares the real talk on building in silenceâthe content, the operations, and the strategy that happens before the audience shows up. If youâre stuck in the early grind and wondering if itâs all worth it⊠this episode is for you.
Learn why consistency, delayed gratification, and long-game thinking are the real competitive advantages for founders. Plus, hear from others who kept building behind the scenesâuntil it paid off.
Get a free audit of your brand or book a consulting call with me at www.andyisom.com
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Helium 10 just dropped four new tools to help Amazon sellers break into TikTok Shop, and this episode breaks down exactly how to use them. From finding creators to syncing inventory and importing your listings with one click, itâs never been easier to launch your Amazon brand on TikTok.
In this episode, Andy walks through Helium 10âs new:
Listing Converter Profits Calculator Inventory Manager Influencer FinderSave BIG on Helium 10 right here: https://bit.ly/3TVo20K
Plus: real-world workflows, content strategies, and launch tips for sellers who want to ride TikTok traffic without abandoning their Amazon core.
This isnât just hype, itâs the next frontier of product discovery and conversion.
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In this episode of Built by Business, we break down the new 55% tariff President Trump just announced on Chinese imports. If you sell on Amazon or source any products from China, this could directly impact your margins, pricing, and product viability.
We cover the details of the announcement, market reactions, how to audit your supply chain for risk, and what actions to take immediately to protect your profits. Donât wait for your next shipment to surprise you, get proactive.
All my resources can be found here: www.andyisom.com
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Is your e-commerce brand stuckâdespite your nonstop hustle? You might not be underfunded. You might be under-focused. In this episode of Built by Business, Andy Isom walks founders through a real-time audit to identify if you are the bottleneck in your brandâs growth.
From split-channel confusion to delegation traps, youâll learn where most brand owners waste time, what clarity really looks like, and how to restructure your focus to unlock real growth.
Perfect for Amazon and DTC founders who are doing âall the thingsâ but seeing half the results.
Book a free brand audit at www.weavos.io or DM Andy âauditâ on Instagram.
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