Episodi
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Ever wonder what to do to get people to say yes more often? In this episode of Sequence Over Strategy, Michelle breaks down the 1978 "Copy Machine Study" by Harvard professor Ellen Langer, showing how providing a reasonâno matter how simpleâcan make requests far more compelling. She explains how this insight can improve networking, sales, and client engagement by adding a meaningful 'because' to your business communication. Tune in for actionable tips on boosting conversions and making your offers irresistible!
Resources
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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Perfecting your business behind the scenes feels productive, but is it actually slowing you down?
In this episode, Michelle explores why relationship marketing isn't just a growth strategy; it's one of the fastest ways to test ideas, sharpen your messaging, and get real-world feedback before investing months of time and money. Through practical examples and a fresh look at market research, she explains how getting in front of real people can reveal answers no amount of planning ever will.
Resources
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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Episodi mancanti?
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Think about the people in your network you could actually call on for a favor right now. The ones where asking feels natural, not awkward. For most business owners, that list is shorter than they'd like. The gap between meeting someone and having a real relationship with them isn't filled by time or small talk.
Resources
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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Your first launch sold out, so why did the second one flop? That gap between a killer debut and a painful follow-up isn't bad luck, and it's not the market turning on you.
In this episode, Michelle breaks down exactly what's happening when your first offer flies and the next one stalls, using her three levers of business growth framework. She walks through the real reason launch one worked (hint: you cleared a backlog, not cracked a code), what most people get wrong heading into launch two, and how to use that dip productively so launch three actually compounds
Resources
If your second launch left you wondering how to actually keep your list fresh between offers, Michelle's Relationship Funnel Bootcamp is where you build that out. Over four consecutive Thursdays starting May 18th, you'll work alongside a small cohort to construct your full relationship marketing funnel step by step, so you're not just guessing at how to find the right people, you've got a repeatable system for it. Check it out Here - https://www.themichellewarner.com/relationshipbootcamp
Other Links
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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You've had the good conversations. You've met the right people. So why does it feel like you're screaming into the void every time you try to follow up?
Michelle gets into what to do when your networking momentum has stalled - not because the other person isn't interested, but because there's just no natural reason to keep showing up in each other's lives. The fix isn't more follow-up emails. It's giving yourself a job. Michelle walks through two practical strategies that put you on the inside instead of waiting on the outside for someone else to create the opening.
Resources
If you're drawn to relationship marketing but can't quite picture what it looks like in practice: the daily habits, the time commitment, which metrics you should be tracking to know if it's working -this free live training is for you. Michelle Warner is opening the books and walking you through a real day (and a real month) in her almost social media-free relationship marketing practice, so you can see exactly what it looks like behind the scenes. This is for people who are relationship marketing-curious and are ready to see the workflow in action to understand what it would look like in their business.
Join her live on April 27th at 2pm ET. Register free at the link below. Registration Link: https://themichellewarne.kit.com/relationshipmarketing
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Working harder isn't the answer and working smarter isn't either. Working more precisely is.
In this episode, Michelle unpacks what she actually means when she says "double down on your marketing," because spoiler: it has nothing to do with producing more content or logging more hours. It comes down to three inputs - your audiences, your message, and your trust transfers. And making each of them just a little bit better over time.
Resources
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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Is building your business right now brave, tone-deaf, or actually one of the smartest things you can do in uncertain times?
In this episode, Michelle gets real about the guilt so many business owners feel when the world is heavy and life feels bigger than revenue goals, marketing plans, or growth targets. She makes the case that building a business is not a distraction from reality, but one way to create more safety, stability, and agency for yourself and the people around you. Michelle also breaks down the difference between being skilled at your work and being skilled at making money, and why that second skill matters more than most of us realize.
Resources
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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Why does pricing feel so hard when the real problem usually starts way before the number? In this episode, Michelle breaks down why pricing isnât a standalone decision at all. Itâs the result of how well your offer, your messaging, and your audience actually line up. She walks through how to tell whether youâre getting genuine market feedback or just reacting from insecurity, and explains how to find a price that fits without guessing, forcing it, or pulling numbers out of thin air.
Resources
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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Most marketing KPIs will tell you youâre âwinningâ while your best relationships quietly slip right past you. So are you measuring the stuff that actually moves people to action?
In this episode, Michelle breaks down why relationship marketing needs a totally different scorecard, using real examples (hello, bat colony email) that prove impact isnât the same as reach. Youâll learn how to spot the leading signals and where real conversations are coming from, before you waste months chasing numbers that donât convert. If youâve been doing âall the right thingsâ but canât tell whatâs truly working, this one will sharpen your instincts fast.
Resources
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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You can have a clear niche on paper and still feel like something is off, and thatâs usually the clue that youâre missing a layer. In this episode, Michelle breaks down why defining your ideal customer often leads to hesitation and second-guessing, even for experienced business owners. She introduces the difference between demographic niches and situational niches, and explains how understanding what your customers are dealing with, not just who they are, can completely change the way your marketing lands.
Resources
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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Have you ever heard something that stuck with you because it exposed a truth you couldnât ignore? In this episode of Sequence Over Strategy, Michelle Warner explores âpositive hauntingâ - the art of saying something so clear and accurate that it changes how people see their own behavior.
She explains why being helpful and informative isnât enough in relationship marketing, especially early on, and why real impact comes from smart comparisons that reveal what someone has been missing all along.
Resources
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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Are you mistaking engagement for more information and unintentionally overwhelming the people who already trust you?
In this episode of Sequence Over Strategy, Michelle unpacks why engagement isnât about teaching more, explaining more, or proving yourself again. Itâs about helping people slow down, process what they already know, and feel confident moving forward. Drawing from real questions that came up during her Build Your Relationship Funnel intensive, she explains why peer-to-peer industry gatherings can be one of the most effective ways to bridge awareness and sales, especially in B2B.
Resources
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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Networking isnât brokenâbut the way most people think about it might be. In this episode of Sequence Over Strategy, Michelle challenges the idea that success requires hundreds of connections and explains why a small number of the right relationships can have a far bigger impact. She breaks down why intentional networking is about sequence, not scale, how quality beats quantity every time, and why real business growth comes from depth, not constant outreach.
Resources
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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So many business owners hesitate to reach out for collaborations or referrals because theyâre convinced they donât have enough to offer in return. Maybe your audience feels too small, maybe you canât refer clients back, or maybe it just feels awkward to ask without a perfectly equal trade lined up. In this episode of Sequence Over Strategy, Michelle breaks down why that way of thinking is holding you back and why real reciprocity rarely looks like a simple one-for-one exchange.
Resources
The Michelle Warner
Networking That Pays
Free Workshop
Previous Episodes
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Ever feel like youâre ânetworkingâ nonstop but nothing real comes from it? In this episode, Michelle explains why big, shallow networks fall flat and why a few genuine connections can change everything. She digs into what makes a network actually useful, how to spot the people who matter, and why depth beats volume every time. If youâre done wasting time on empty coffee chats, this episode will feel like a reset.
Resources
The Michelle Warner
Networking That Pays
Free Workshop
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Sick of agonizing over whether to say yes to something that doesnât pay? Michelle cuts through the noise and shows you the real question to ask: what job is this opportunity actually doing for your business? She breaks down the difference between genuine marketing, useful market research, and work that should absolutely be paid. By the end, youâll know exactly when a free gig is a smart move - and when itâs just draining your time for nothing.
Resources
Check out the full episode at TheMichelleWarner.com
Networking That Pays
Free Workshop
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Think you just need a better marketing strategy? In this episode, Michelle takes a deep dive into audience borrowing - what it is, why it works, and how getting it wrong can quietly tank your marketing. She breaks down why showing up in front of âgood enoughâ audiences wastes your time, how to build genuine relationships with the people who own the audiences you want, and why precision matters more than ever in a crowded market. If your collaborations, guest spots, or visibility efforts arenât turning into real results, this episode will show you exactly whatâs missing in your sequence.
Resources
Check out the full episode at TheMichelleWarner.com
Networking That Pays
Free Workshop
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Tired of shouting into the void on social media? In this episode, Michelle breaks down why most business owners use social media completely out of sequence and how to fix it. She shares a refreshing take on using these platforms not as traffic machines, but as tools for genuine connection. By shifting from âstrategy firstâ to âsequence first,â youâll discover how social media can actually support your relationships and make marketing feel a whole lot easier.
Resources
Check out the full episode at TheMichelleWarner.com
Networking That Pays
Free Workshop
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Ever notice how the last thing you saw or heard suddenly feels like the best idea? Thatâs the availability bias at work, and it can quietly steer your business decisions in the wrong direction. In this episode of Sequence Over Strategy, Michelle breaks down how this mental shortcut shows up, why itâs especially risky when âit matters more,â and how shifting to sequence over strategy keeps you from falling into the trap. With clear, relatable examples, Michelle shows you how to think beyond whatâs easiest and start making choices that actually move your business forward.
Resources
Check out the full episode at TheMichelleWarner.com
Networking That Pays
Free Workshop
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Are you unknowingly sabotaging your business by ignoring small but crucial patterns? In this replay episode of a popular Sequence Over Strategy episode, Michelle Warner introduces a game-changing journaling exercise: What's Working, What's Not, and Why.
This simple yet powerful practice helps entrepreneurs spot small wins and red flags before they turn into major problems. By consistently tracking three things that worked, three that didnât, and analyzing the patterns, business owners can make smarter, data-driven decisions. Over time, this habit prevents reactive choices and ensures strategies align with real, observed progress.
Check out the full episode at TheMichelleWarner.com
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