Episodi
-
Do you ever find yourself stuck in the loop of making things perfect before you share them? You're tweaking that design for the 273rd time, or you've got an idea for a course but just can't seem to finish it to absolute perfection? If you nodded along furiously, this episode is for you!
We're dropping into the world of perfectionism and how it might be holding back your business.
Spoiler alert: perfectionism can stifle creativity and slow your progress to a crawl! I’m sharing some real-life examples from my own journey and giving you actionable tips to break free from the perfectionism trap.
We’ll chat about:
The real reasons behind perfectionism and how it's killing your productivityThe negative effects of over-perfecting everything, like wasted time and missed opportunitiesHow to set timers and get accountability buddies to keep you on trackCelebrating progress instead of waiting for perfectionSo, grab a cup of tea, sit back, and let’s get you past those perfectionist tendencies and toward a more productive, creative, and successful you!
Ready to design your brand together? Join my DIY Brand and Design course! Doors now open: https://whitedeer.com.au/diy-dmb
Gravity timer: https://www.becstewart.net/products/productivity-timer-cube-1 (Use the code JACQUI10 for 10% off - not an affiliate, I just got you a code!) -
Ever wondered how to make a membership model work like magic in your business? Get ready for an exciting episode where I chat with the incredible Leonie Dawson. She's figured out the code to success and is ready to share her secrets, all while working only 10 hours a week!
Leonie has created a hugely successful membership, the Brilliant Biz & Life Academy, boasting around 5,000 members and generating a jaw-dropping $11-12 million! She'll let you in on the wonders of the membership approach: offering massive value, creating from joy, and skipping the stress of constant launches. Plus, we'll dive into how aligning your membership with your personality and strengths can lead to phenomenal success.
So, if you're dreaming of building a thriving membership or simply want to optimize your business hours for maximum joy and productivity, this episode is packed with the insights you need. Tune in and get ready to be inspired by Leonie Dawson’s magical membership journey!
ABOUT LEONIE:
Leonie Dawson is an internationally best-selling author of the 2024 My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide.
A multi-passionate entrepreneur, Leonie has generated over $14 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur’s People’s Choice Business Coach, Global Brand & Businesses Making A Difference Awards.
Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast.
GET IN TOUCH:
Website: https://leoniedawson.com/
Podcast: https://leoniedawson.com/podcast/
-
Episodi mancanti?
-
Did you know a simple logo change, combined with a strategic visual rebrand, has the potential to more than double—or even triple—your revenue? Just look at the success of Old Spice after their iconic rebrand, which led to a 125% increase in sales.
But on the flip side the wrong rebrand can cost you sales... Tropicana's redesign led to a 20% drop in sales, costing the company $30 million in just a few weeks. They quickly reverted to the original design after realizing the new look did not resonate with customers.
Before you get all jittery, know that a well-executed rebrand can bring immense success. I’m here to ensure you're in the Old Spice category and not tripping over Tropicana-type errors.
Join me in this episode, as I walk you through the must-know steps of rebranding, from understanding why you need to rebrand, to doing your niche-specific research, all the way to testing and getting feedback before that exciting launch.
Plus, I spill the beans on how you can get hands-on support in my Co+Creation Design Club.
So, if you're ready to craft a brand that not only looks stunning but strategically boosts sales and connects deeply with your audience, hit play now! Let’s make your rebrand a smashing success together. If you want to rebrand RIGHT and have fun while doing it I think you'll love The Co+Creation Design Club: www.whitedeer.com.au/club
Past episodes in the rebranding series:
1. How to rebrand the right way: https://whitedeer.com.au/rebranding-your-business-the-right-way/
2. Steps BEFORE you rebrand: https://whitedeer.com.au/rebranding-foundations/
3. How do design a logo: https://whitedeer.com.au/rebranding-logo/
4. Rebranding Mistakes: https://whitedeer.com.au/rebranding-mistakes/
Full Youtube Playlist: https://youtube.com/playlist?list=PLlkZ8zWZqkWaE2XLtdJCQ2zyDaKZ48EUh&si=GpTAvQcqHqQTIwTU
How to launch new brand: https://whitedeer.com.au/brand-launch/
-
Feeling like your current brand just isn't hitting the mark anymore? Maybe you jumped into a rebrand too quickly, or perhaps your business has evolved and your branding hasn't caught up. Trust me, you're not alone!
In this episode, I'm sharing common rebranding mistakes that could cost you time and money—and even leave your business looking unprofessional. Don’t worry, I've got some golden nuggets of wisdom to help you avoid these pitfalls and get your rebranding journey on the right track!
From understanding the importance of clarity in your brand vision to the significance of not overcomplicating your design, and why you should never just blindly follow trends—I'm covering it all. Plus, I’ll share why it’s crucial to focus on more than just your logo and how strategic planning can make all the difference in a successful relaunch.
If you're ready for some real talk on rebranding and want to ensure you do it right this time, then this episode is for you.
P.S. If the whole DIY rebranding thing feels a bit overwhelming, don’t worry—you don’t have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club
-
Are you feeling stuck in the mud when it comes to designing your new logo? Whether you're DIYing it or working with a designer, I know that creating a logo can sometimes feel like you're trying to solve a Rubik's Cube blindfolded. But don’t worry, I got you!
In this third instalment of our rebranding series, we're diving right into the nitty-gritty of brainstorming a strategic (and beautiful) logo for your business. Logos are like the faces of our brands, and getting them right is crucial because, believe it or not, we don't get second chances when it comes to first impressions!
Listen to episode 176: Guide to Rebranding Your Business the RIGHT Way
Listen to episode 177: First 5 Steps BEFORE Rebrand – Setting the Foundations for a Lasting and Impactful Brand
In this super actionable episode, I'm sharing the exact steps I take as a professional designer to help my clients, and even my students, craft logos that are versatile, simple, conceptual, and unique. We’ll break down the essential four parts of a good logo, chat about the importance of research and mind mapping, and even get our hands a bit dirty (figuratively speaking) with some sketching before diving into the design software.
So grab your favourite sketchpad and let's turn that logo dream into reality! And remember—simplicity and versatility are your new best friends.
Catch you in the episode!
P.S. If the whole DIY logo thing feels a bit overwhelming, don’t worry—you don’t have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club
-
Feeling like your brand could use a little more *pizazz*? Maybe things are starting to feel a bit stale, or perhaps your biz has grown and evolved, and it's time your branding reflected that. Whether you're just not feeling proud of your brand anymore or you're itching for a fresh, sophisticated look, it's definitely time for a rebrand!
But rebranding isn't just about splashing some new colours on your website or tweaking your logo, it's so much more than that. In this episode, I’m breaking down the 5 foundational steps you *absolutely* need to tackle before diving into a rebrand.
We’ll chat about everything from knowing your business inside out with my WOW brand model, to talking to your target audience the *right* way, and even how to create that perfect Pinterest mood board to nail the vibe you're going for.
Trust me, rebranding can cost time and money, and you want to do it right!
If you're ready for you brand to effortlessly attract, seamlessly convert, and professionally deliver client experiences your people rave about through strategic branding then you'll want to come along to my free masterclass August 22 2024. Get your ticket: whitedeer.com.au/moneymakingmasterclass
Or, join me inside The Co+Creation Design Club. diydesignmybiz.com/club
Find out more about the WOW Brand Model here: https://www.whitedeer.com.au/podcast/wow-model
-
Ever look at your brand and think... it's just not hitting the mark anymore? Maybe your business has evolved, or maybe it wasn’t quite right from the start? It might be time to rebrand time!
But HOW do you dive into a successful rebrand without wasting time and money? Because rebranding is an expensive and time-consuming endeavour you definitely don't want to be doing again any time soon.
Let's dive into the 5 essential steps for rebranding your business the *right* way. From nailing down the foundational work to ensuring the visual aspects are spot-on - let’s make sure your new brand truly resonates with you and your audience.
Join me as we explore:
- The crucial questions to ask before diving into a rebrand.
- Key differences between a rebrand and a brand refresh – which one do you need?
- How to align your visuals so they connect with your target audience.
- Practical strategies and tools (including mood boards and concept drafts) to bring your rebranding vision to life.
(PLUS I've got a free brand audit checklist you can go through yourself to work out which parts of your brand need some TLC before you can be a successful, high-demand brand! Download here: www.whitedeer.com.au/YTbrandauditchecklist)
PS. Like the sound of The Co+Creation Design Club? Find out more here: www.whitedeer.com.au/club
-
Ever wondered how to perfect your personal style and make it work for your business goals? Well, this episode is tailor-made for you! (Pun absolutely intended). In this conversation, I’m sitting down with the fabulous Dina Cerchione to dive deep into all things personal styling and brand image.
Dina shares her magic touch on understanding yourself to create a style that's not only flattering but also a true reflection of your personality and business brand. We chat about why copying others’ styles just doesn’t cut it—and how you can craft a look that's uniquely yours.
We also discuss mood boards, intentionality, and how small changes can transform your entire look! Whether you're gearing up for a branding photo shoot, or simply navigating your wardrobe for Zoom meetings, Dina’s got the tips to make you shine.
We even get into some fun behind-the-scenes insights from Dina’s styling gigs in television and personal branding, including how contestants are prepped for their national TV debuts!
So, if you're ready to up your style game and make a lasting impression, you won't want to miss this. Tune in now and make your closet—and your brand—work for you!
ABOUT DINA:
Dina Cerchione has been making celebrities and reality TV guests look great on-and-off camera for over 25 years and is one is one of the busiest Hollywood stylists in town. Her work has been seen on some of the biggest shows on television, including America’s Got Talent, Deal or No Deal, Dr Phil, and on all of the major networks and streaming services including FOX, ABC, Netflix, and HBO. She has also been featured in industry and consumer media outlets such as In Style, The New York Times, The Hollywood Reporter, People, and The Daily Mail.
Now she is working that same Hollywood magic for modern entrepreneurs, speakers, coaches and anyone who is the face of their business helping them enhance their brand using style. Through her many years of honing her craft working as a TV wardrobe stylist, Dina knows how to tap in and tell people’s story using style. Her approach is rooted in the belief that a well-designed personal style can open doors and create opportunities. With an eye for detail and an understanding people need to present themselves in an authentic way, Dina helps her clients make lasting impressions that align with their ideal clients and their professional aspirations. Whether it’s for a keynote speech, media appearance, brand photo shoot or daily business interactions her mission is to ensure every entrepreneur she collaborates with has a personal style that is as unique and impactful as their brand.
GET IN TOUCH WITH DINA:
Instagram: @dmcstyles
LinkedIn: Dina Cerchione
Website: dmcstyles.com
Freebie: The Ultimate Guide To Your Brand Photo Shoot Style https://keap.app/contact-us/4141690198853504
-
Have you ever felt like your brand just isn't hitting the mark? Whether you're a seasoned business owner or just starting out, maintaining a strong visual brand can be a game-changer. But HOW do you create and keep a brand that truly stands out in the crowd?
In this episode of the Seriously in Business Podcast, I want to walk you through the essentials of building and maintaining a strong visual brand. We'll dive headfirst into what makes a brand truly pop! I'll give you the lowdown on why having a consistent visual brand isn't just about looking pretty—it's about building trust, standing out, and even being able to charge more for your services.
We'll cover everything from logos, colour palettes, and fonts to why your brand's vibe should shine through in every touchpoint—whether it's a social media post, website, or flyer. I'll even share some insider tips on creating a brand style guide and how using tools like Canva Pro can streamline your design process.
Join me as we break down the components of a killer visual brand, and I share my top tips and tricks to make branding work for you. You'll walk away with actionable insights to elevate how your business looks and feels—or at the very least, you'll learn how to make your brand more recognizable and trustworthy.
Ready to take your branding game to the next level? Let's dive in! 🌟
Wanna go deeper? Grab your free access to the Seriously in Business Challenge here: https://whitedeer.com.au/sibchallenge
-
In this episode, I chat with marketing strategist, Alexandra Moore, on the secrets of skyrocketing sales and creating lasting relationships with your customers through the art of customer journey.
Our guest, Alexandra, gives an example of one of her clients who was struggling to grow her business. She was great at converting once they were in the door, but something in her customer journey was missing. After some data magic and advice from Alexandra, she then saw a jaw-dropping 500% increase in sales in just one month!
This is the power of utilising data and customer journey in business to find the holes and to know where to dedicate your time and resources.
ABOUT ALEXANDRA:
Alexandra Moore is the CEO and Lead Strategist of Coach House Marketing Inc. is a 14 year strong boutique marketing and digital strategy firm based in Toronto. A former academic (her PhD work is in Shakespeare) Alexandra has a proven track record of developing strategic opportunities for clients to reach record-breaking conversion & sales growth rates, while supporting a fiscally prudent, data-driven approach to testing and scale campaigns.
She is certified as a digital transformation expert from Yale University, a digital advisor for the Canadian Digital Adoption Program, and is passionate about supporting organizations in their ability to reach new audiences and markets, engage the public in new digital ways, build new partnerships and networks to improve digital capacity, collect and analyse data to better understand value and impact, improve specific areas of business with digital technology, and transform business models for long-term sustainability.
CONNECT WITH ALEXANDRA:
Website: www.coachhousemarketing.com
Information on Scaling Businesses: www.coachhousemarketing.com/the500percentcourse
LinkedIn: https://www.linkedin.com/in/alexandralmoore/
-
Ever wondered how creating a simple quiz can skyrocket your business leads? Well, let me take you through the journey of creating my own quiz and how it amassed over 2,000 leads for my business!
In this episode, I share my step-by-step process from creating the quiz, the pitfalls I encountered along the way, and the strategic approaches that finally made it a roaring success. We'll talk about the importance of making your audience feel known, how to tailor your quiz to connect with them, and why a solid funnel is the key to success.
I'll also offer tips on keeping the quiz fun and engaging, making it a breeze for your audience to relate to your brand while feeling excited about their results. And hey, we'll even chat about promoting your quiz with some nifty marketing tactics!
So, if you're ready to ramp up your business leads in a creative and engaging way, join me on this episode to unlock the power of quiz funnels! Trust me, the potential is limitless, and I can't wait to spill the beans with you!
Want to try the quiz platform I use and recommend? Here's my affiliate link (obviously only sharing link to products I believe in!): https://get.tryinteract.com/f7vnhupludam
Oh and want to check out my quiz for yourself? Here's the link: https://whitedeer.com.au/quiz
-
One of the best ways to grow your business WITHOUT just working "harder" is automation. Automation is the art of using technology to do tasks, or connect tasks FOR you. (AKA. Freeing up time so you can focus on the money-making tasks in your business).
Automations can be as simple as sending a new subscriber the freebie they signed up for (yep! That's an automation), sending an abandon cart email, or automatically asking a client for feedback when they've finished working with you.
In this episode, host Jacqui Naunton, sits down with Brianca Johnson to delve into the world of business automation and how it can revolutionize the way you operate.
Key Takeaways:
Discover the potential of using technological tools to streamline tasks, save time, and enhance efficiency, from setting up welcome sequences to utilizing tools like Zapier for seamless integration.
Personalized Touch: Understand the importance of making automations feel personal and high-touch to maintain a genuine connection with customers, and learn from real examples of successful automated client interactions.
Testing and Avoiding Mistakes: Explore the significance of thorough testing to ensure seamless automation implementation, and uncover common mistakes made in the process.
Be inspired: How automation lead one of Brianca's clients to a five-figure launch hands off.
ABOUT BRIANCA:
Brianca Kirkman (Johnson), MA is a Marketing Operations and Automations Consultant and the author of It Ain’t Rocket Science, Friend! How to Position Your Expertise, Build an Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. Brianca specializes in helping executives, entrepreneurs, and CEOs build, launch, and grow sustainable marketing systems through simple online marketing strategies and advanced automations. Brianca has assisted her clients in generating over $500,000 in first time launches and has coached over 600 women between three core programs since July 2020.
CONNECT WITH BRIANCA:
Facebook - https://www.facebook.com/thebriancajohnson
Instagram - https://www.instagram.com/thebriancajohnson/
YouTube - https://www.youtube.com/channel/UCyfJ1L2AzF5fFtjF9W4U14Q
LinkedIn - https://www.linkedin.com/in/thebriancajohnson/
Marketing Performance Assessment: www.briancajohnson.com/quiz
Five-Figure Sales Funnel Training: www.briancajohnson.com/free-training
Clarity to Coins Membership: www.briancajohnson.com/membership
SPECIAL LISTENER COUPON: Get $100 off 3 months in Brianca's Clarity to Coins Membership: https://marketplace.briancajohnson.com/discount/DNGYJFVKJDSZ?redirect=%2Fproducts%2Fclarity-to-coins-course -
Have you ever found yourself trapped in the web of an online course, only to emerge months later with barely a dent in your progress bar? We've all been there. But fear not, because today we're diving headfirst into the world of online courses. As a seasoned online course creator and avid learner, I've got a treasure trove of tips to ensure you wring out every drop of value from those digital learning experiences.
Join my online course (that's so much more than an "online course") and start showing up seriously in your business: https://whitedeer.com.au/diydmb-limited
Key Takeaways:
- Immediate engagement: Open the course as soon as possible to familiarise yourself with the content and structure.
- Anchor into your "why": Revisit the reasons for enrolling in the course to stay motivated during challenging moments.
- Schedule commitment: Set a realistic schedule to work through the course and set deadlines for each module or section.
- Leverage live support: Take advantage of any live components or support offered to enhance the learning experience.
- Connect with others: Engage with fellow course participants to form connections and gain additional support.
- Embrace flexibility: Don't be discouraged by falling behind, as online courses often provide lifetime access, allowing for a reset and renewed commitment to learning.
-
Looking for ways to make your business more easeful and balanced? To honour rather than fight the season you are in? Join me, Jacqui Naunton, as I chat to special guest, Laura Canham, about the challenges of work-life balance and the journey of building an intentional and fulfilling business.
Key Takeaways:
- The challenge of work-life balance differs when working for oneself compared to working for someone else.
- It's okay to pause the business during unpredictable events and personal circumstances.
- Creating an "easeful" business requires intentional effort, including investing in systems, teams, and personal well-being.
- Identifying and addressing "sticky icky" points in business to make necessary changes for better ease and support.
- Regularly assessing business challenges and making necessary changes incrementally rather than through drastic shifts.
- Prioritising personal happiness and fulfilment over financial success and aligning with personal values and passion.
ABOUT LAURA CANHAM:
Laura is an award-winning business coach on a mission to help women do business their way. She has supported over 400 female entrepreneurs to scale with ease, increase their impact and income, and most importantly, create more freedom, fun and flexibility in life and business.
She has scaled her online business from start-up to a quarter of a million dollars in just two years (while also birthing two babies!) so she knows a thing or two about keeping things simple and still getting big results.
She is a proud boy mama, speaker, podcaster and is currently in her digital nomad era, running her business whilst travelling Europe with her family.
CONNECT WITH LAURA:
www.instagram.com/lauracanham_
www.lauracanham.com
-
I'm always SO interested in how a business *actually* runs behind-the-scenes. How much are they spending to make everything tick, what are they doing manually vs. automatically, what programs do they use to keep on top of everything?
In this episode I share a detailed look into the behind-the-scenes of my online business, highlighting the tech stack and software tools I use to efficiently run my business. From project management and content repurposing to design programs and financial management.
Key Takeaways:
- I utilize a combination of free and paid software tools, including Asana for project management, Airtable for data organization, and Slack for team communication.
- My paid subscriptions include Kartra for course hosting and email management, Gmail for professional email accounts, Adobe Suite for graphic design, and QuickBooks for financial management.
- I also employ additional software such as Simplecast for podcast management, Showit for website building, and Cast Magic and Opus for content repurposing.
Full list of tools (*some links are affiliates):Asana https://app.asana.com/
Slack https://slack.com/
Google suite https://workspace.google.com/
Airtable https://airtable.com/
Creative Market https://www.dpbolvw.net/click-100887243-15136940
Castmagic https://get.castmagic.io/gyp4w1pwvk0o
Capcut https://capcutaffiliateprogram.pxf.io/ZQ3ngk
Kartra https://kartra.com/
Adobe https://www.adobe.com/
Quickbooks https://quickbooks.intuit.com/
Simplecast https://www.simplecast.com/
Crazy Domains https://www.crazydomains.com.au/
Zoom https://zoom.us/
Vimeo https://vimeo.com/
Calendly https://calendly.com/
Interact https://get.tryinteract.com/f7vnhupludam
Canva https://partner.canva.com/whitedeer
Creative Fabrica https://www.creativefabrica.com/promo/8407/0P1055-FGHIJKLMNO/ref/4088225
Dubsado https://dubsado.com/?c=whitedeer
Showit https://account.showit.com/r/2mnkq4b1
Opus Clip https://www.opus.pro/?via=b49cd0
Zapier https://zapier.com/
Since recording I'm now also using:
Manychat (paid): https://manychat.com/
Signature Hound (paid): https://signaturehound.com/
-
Are you ready to transform your relationship with money and take control of your finances? Join host, Jacqui Naunton, as she interviews guest money expert, Katy Almstrom, as they dive deep into the world of financial planning and share valuable insights on how to achieve financial stability and success. From understanding the importance of setting financial boundaries to navigating impulsive spending, this episode will empower you to take charge of your financial future.
Key Takeaways:
- Gain clarity on your financial situation by tracking income and expenses regularly.
- Identify external influences on your money mindset and envision a healthier relationship with money.
- Develop a strategic plan for your finances, including setting aside funds for taxes, business expenses, and personal payments.
- Avoid impulsive purchases by implementing strategies like wish lists and waiting periods.
- Embrace the interconnectedness of spending habits, physical clutter, and time management for a more intentional approach to purchasing.
ABOUT KATY ALMSTROM:
Katy is a leading money mentor and wealth coach, a teacher and speaker who works with ambitious women who are ready to steward their money in their business and life by creating a sustainable strategy, simplify their process, and build limitless confidence in their money habits and behaviours. With over a decade of experience in teaching and coaching combined with her own debt-free entrepreneurial journey and simplified life, Katy provides a unique service for her clients to help them slow down, map out their own joyful wealth-building journey, and create a life that has WAY less stress around money.
CONNECT WITH KATY:
Instagram: https://www.instagram.com/katy_almstrom/
FB community: www.facebook.com/groups/networthwoman
Free gift: www.katyalmstrom.com/10-ways
Messy to Magnetic Podcast: https://podcasts.apple.com/us/podcast/messy-to-magnetic/id1594671912
-
Even as a designer with over a decade of experience - I still get STUCK! And from coaching hundreds of business owners to DIY their graphics, I know you might be getting stuck too.
And getting stuck is NOT the way a business owner wants to spend their day. It wastes time, means you create subpar graphics and is honestly just a frustrating feeling!!
So what are my top tips get getting unstuck when designing? What do I do myself? That's what I'll be covering in this episode of the Seriously in Business podcast.
Want to learn how to design your own business graphics for free? Check out my mini (totally binge-able) video series:
https://whitedeer.com.au/sibchallenge️
-
In this episode, I chat with Facebook (Meta) ads expert, Bianca McKenzie, about the art and science of creating effective Facebook ads (that don't suck all your money). We cover the challenges of converting leads, refining funnels for online courses, and troubleshooting ad campaigns. Whether you're a seasoned marketer or just starting out, Bianca shares valuable insights to help you optimize your Facebook ad strategy.
Key takeaways from this episode:- Understanding the ideal customer and their content consumption habits
- Allocating budget to top-of-funnel lead generation ads, retargeting for warm audiences, and potential middle-of-funnel ads.
- Analyzing all the numbers, tracking conversion rates, and collecting data
ABOUT BIANCA:
Bianca McKenzie helps entrepreneurs by taking the stress out of launching, generating targeted leads, making sales and growing businesses through Facebook & Instagram advertising.
CONNECT WITH BIANCA:
www.biancamckenzie.com
https://www.biancamckenzie.com/free/
Bianca McKenzie helps entrepreneurs by taking the stress out of launching, generating targeted leads, making sales and growing businesses through Facebook & Instagram advertising.
-
Do you REALLY need to be in your brand? Like YOU as a person? Yes and no. In this episode, I'll share why you might want to embed you into your business plus we'll dive into how to know how much of you to put in. If you really love pineapple, does that belong in your business? What if your favourite colour is lime green? Should your brand be lime green?
Key Takeaways:
- The importance of understanding how much of oneself to embed in a personal brand, whether it's a lot or a little, and which parts of oneself to feature.
- The significance of building trust and rapport with the audience through personal branding, and how it can be a powerful tool for business credibility.
- Practical advice on aligning personal traits and preferences with the audience's interests, and understanding the relevance and connection between them.
- Using the "WOW Model" to identify the overlap between the business's values, the individual's identity, and the target audience's preferences.
- The significance of balancing professionalism and personal expression in branding, considering the audience's expectations and the industry's requirements.
Tune in to explore the art of personal branding with me, Jacqui Naunton, now.
PS. Want to explore creating your own visual brand? I have a free video series that'll be perfect for you! It's called the Seriously in Business Challenge and you can start binging right now!
https://whitedeer.com.au/sibchallenge
-
How can we nurture our nervous systems when we run our own business? When things feel like they're constantly GOING
In this episode, occupational therapist Mia Poklepovich discusses the unique challenges faced by women in business and the importance of prioritizing well-being. We cover effective strategies for managing stress, navigating challenging situations, and finding healthy coping mechanisms.
Key takeaways:
- Mia emphasizes the need for women in business to recognize and manage anxiety and stress responses, and tailor work schedules to individual productivity peaks.
- Strategies for controlling what can be controlled, managing time effectively, and addressing sensory needs for optimal work performance are discussed.
- Both Mia and Jacqui share experiences in entrepreneurship, highlighting the importance of acknowledging professional capabilities, seeking support when necessary, and finding comfort in uncomfortable situations.
Tune in to gain insights from Mia Poklepovich's journey as she shares her expertise on managing stress, remote work, and well-being, particularly for women in business.
ABOUT MIA:
Mia Poklepovich is the creative and energetic Mental Health Occupational Therapist behind OT Inspire Australia- a female lead OT private practice based in Alice Springs servicing communities throughout the Northern Territory.
Mia is passionate about Indigenous Health and working as a Mental Health OT – spending a lot of her time working VERY far away from the nearest city or town in Southeast Arnhem Land and the Central Desert Region.
Working in such isolated regions across incredibly challenging and complex populations – Mia has learned a thing or two about workplace wellbeing, managing stress and burnout in the workplace. Having experienced burn out herself– she is now on a mission to prevent this in the space as best she can- while still doing the job she loves with all her heart. Mia is passionate about female lead businesses and is currently living her dream life somewhere between the desert and the ocean.
CONNECT WITH MIA:
Instagram: @miapoko
Mia Poklepovich / The Freedom Therapist
The Freedom Therapist Circle Waitlist:
https://otinspireaustralia.mykajabi.com/The-Freedom-Therapist-Circle
You can find OT Inspire Australia at:
OT Inspire Australia:
Instagram: @ot_inspire_therapy
Facebook: OT Inspire Australia
Web: www.otinspire.com.au
- Mostra di più
