Episodi
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In this episode, we're joined by Eurig Druce, who has spent 25 years navigating the automotive industry from graduate trainee to leading one of the UK's most diverse brand portfolios. Eurig has a rare ability to cut through industry noise; and in this conversation, he doesn't hold back.
He talks about why the ZEV mandate does more harm than good, what Chinese brands are really doing to the market (and what they're not), and why Eurig believes the biggest threat to any car brand isn't competition – it's starting to believe your own BS.🤝 Partner with Carwow's media strategy team
🚗 List your cars to millions of buyers
🚙 Source stock on Carwow
Hosted by Sepi Arani
Produced by Annabel Lanyon
Carwow Group
#automotive #stellantis #electricvehicles #ZEVmandate #OEMs
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In this episode, we're joined by Paul Wright, Senior AdTech & Media Leader, who spent three years building Uber's advertising business from scratch to a $2 billion run rate. Paul brings an outsider's eye to automotive marketing - and he doesn't hold back.
We talk about how proximity to purchase is the most untapped opportunity in automotive advertising, what legacy car brands can learn from new entrants’ use of social, and why, after 30 years in advertising, Paul still can't understand why every car ad seems to feature an empty road.
🤝 Partner with Carwow's media strategy team
🚗 List your cars to millions of buyers
🚙 Source stock on Carwow
Hosted by Sarah Blewett & Alistair WhiteProduced by Annabel Lanyon
Carwow Group
#automotive #marketing #adtech #media #business #advertisingandmarketing #advertising
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Episodi mancanti?
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In this episode, we get a glimpse of the future from Ben Foulser, whose job is to forecast trends and develop strategies for some of the world's largest transport authorities.
Ben tells us about the infrastructure changes required to make automation mainstream, the pressing need for OEMs to design cars with forward compatibility, the changing role of dealerships in a more brand-agnostic environment, and why plug-in hybrids are "a terrible idea".
🤝 Partner with Carwow's media strategy team
🚗 Sell your stock to millions of buyers
🚙 Source stock on Carwow
Hosted by Sepi Arani and Sarah Blewett
Produced by Annabel Lanyon
Carwow Group
#automotive #futuremobility #hybridvehicle #electricvehicles #autonomousdriving #autonomousvehicles
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In this episode, Philip Nothard, Insight Director at Cox Automotive, draws on his 37 years in the industry to explain why the automotive market is changing faster than ever before.
He breaks down how the past five years have reshaped the sector more than the previous five decades and we explore what’s really driving consumer behaviour, why hybrids are currently outperforming full EVs as a transition technology, and the biggest misconceptions still holding buyers back.
🤝 Partner with Carwow's media strategy team
🚙 Sell your cars to millions of buyers
🚗 Source stock on Carwow
Hosted by Sarah Blewett and Sepi Arani
Produced by Annabel Lanyon
Carwow Group
#automotive #newentrants # brandloyalty #electricvehicles
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Live from the Beijing Auto Show, Sepi sits down with independent automotive analyst Felipe Munoz, known globally as Car Industry Analysis. Felipe brings a truly global lens, tracking sales data across dozens of markets to spot the trends that others miss.
They get into why Chinese brands are expanding faster than any automotive wave before them, the brutal domestic price war that's actually fuelling their export push, and why the transition to EV in Europe has been slower than almost everyone predicted.
Plus, Western car makers have spent a century building something the Chinese don't yet have: deep knowledge of global consumers, established dealer networks, and hard-won trust in markets around the world. But does it feel like they're squandering it?
👉 Partner with Carwow's media strategy team
👉 List your cars to millions of buyers
👉 Source stock on Carwow
Follow Felipe on Instagram: @carindustryanalysis
Hosted by Sepi Arani
Produced by Annabel Lanyon
Carwow Group
#automotive #beijingautoshow #newentrants #oem #electricvehicles #hybridvehicle
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In this episode, Stella Li, Executive Vice President at BYD, shares a candid perspective on how global competition drives real innovation in the automotive industry, and why tariffs and market barriers can weaken manufacturers over time.
We also explore how rapid advances in EV technology, from five-minute charging to improved cold-weather performance, are removing key barriers to adoption, enabling electric vehicles to compete directly with petrol and diesel cars.
Stella also discusses BYD’s vertically integrated approach, its investment in battery technology and infrastructure, and how this is accelerating both innovation and global expansion. Plus, she shares her views on regional differences in mindset — and why some markets risk falling behind by focusing on protecting legacy technologies instead of investing in the future.
👉 Partner with Carwow's media strategy team
👉 List your cars to millions of buyers
👉 Source stock on Carwow
Hosted by Sarah Blewett and Sepi Arani
Produced by Annabel Lanyon
Carwow Ltd
#automotive #byd #electricvehicles #strategy
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The automotive industry is changing faster than ever, from how cars are built to how they’re bought and sold.
Brought to you by Carwow Group, Shift Happens is a fortnightly podcast exploring what’s really driving those changes.
Each episode features candid conversations with senior leaders across the automotive industry and beyond; unpacking their stories and exploring their perspectives on where the automotive industry has been and where it’s heading.
From emerging brands to evolving consumer behaviour, we connect real-world experience and data to the future of how cars are bought, sold, and experienced.
Expect fresh perspectives, new trends, and an insightful lens on the latest innovations.
Hosted by Sarah Blewett and Sepi Arani
Produced by Annabel Lanyon
Carwow Ltd.
