Episodi
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School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth
In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless relationship between marketing and enrolments and how they can work in tandem to achieve their shared goals. Finally, we share our thoughts on Tim Riches’ article Does brand build culture, or is it the other way around?
The price and payoff of precise personalisation Does brand build culture, or is it the other way around?Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
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School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate them by 2024. Harrison explains what this all means and how it may impact advertisers going forward. In the Deep Dive we discuss Net Promoter Score and why you should follow up with ‘Detractors’, and how to follow up effectively. Finally, we Rave about Rudy Willingham’s Simone Biles inspired art projects on social media.
How to follow up with an NPS survey Google's surprising U-turn on third-party cookies on Chrome What Google's decision to keep third party cookies on Chrome means for advertisers Rudy Willingham's latest art projects inspired by Simone BilesGot more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
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Episodi mancanti?
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School marketing and communications with Charlie Maughan, James Tindall and Chris Leopardi
In this episode of SMC, Charlie is joined by imageseven Account Manager James Tindall and Senior Designer Chris Leopardi. In the Making News segment, the trio discuss where out-of-home media fits into your paid advertising mix and how to leverage its strengths to increase your return on investment. In the Deep Dive, Chris takes us through Design Systems, including how they differ from a Style Guide, and the team explore how to work out if a Design System is right for your school. Finally, the team Rave about AAMI’s new campaign involving the Olympics.
Out of home is a growing driver of ROI in media mix Design Systems vs. Style Guides Design Systems 101 AAMI shows support for ‘athletes in the making’ in new campaign via OgilvyGot more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
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School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn
In this episode of SMC, Charlie and Rita are joined by Digital Specialist Harrison Shearn, to discuss Meta AI’s announcement that they will be using historical data and images posted by users to train its model, and what this means for schools and school marketers. In the Deep Dive, the team discuss how to interpret digital marketing campaign reports, and setting expectations from your digital marketing agency. Our Question of the Month poses the question: Should I be using ChatGPT for social media? Finally, the team Rave about Telstra’s new stop motion ads starring Aussie wildlife.
Telstra launches 26 stop motion ads starring Aussie wildlife
Your Facebook and Instagram images are training Meta’s AI. No, you can’t opt out
6 actionable tips for social media managers using ChatGPT
Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
Survey: imageseven.typeform.com
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School marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp
In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa shares her knowledge on how to create perfect page plans and shares a free resource to help school marketers nail their next publication. Finally, in the Rants and Raves, the group discuss the latest apple ad that leaves a sour taste in the mouth.
Electronics Hub – The Average Screen Time and Usage by Country Apple – Crush! | iPad Pro imageseven - Image/Copy Ratios for Publications – A Quick Reference GuideGot more questions for Charlie and the team? You can ask them via the following:
Email: [email protected] Survey: imageseven.typeform.com -
School marketing and communications with Charlie Maughan and Rita Kilroy
In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis of out-of-home effectiveness and what all school marketers can take away. Finally, they Rave about a fun (mini) out-of-home campaign for Cadbury Mini Eggs.
The Drum - For fakes' sake, let's talk about 'real ads' The Drum - 7 out of 10 OOH ads don't work. Here's why and how to fix them LinkedIn - Cadbury Mini EggsGot more questions for Charlie and the team? You can ask them via the following:
Email: [email protected] Survey: imageseven.typeform.com -
School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White
In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street furniture, and what school marketers can learn about placements. In the Deep Dive, the team discuss the power of ‘multitouch engagement’ and uniting admissions and marketing, before taking the (click)bait of John Le Cras’ recent piece ‘Why so much advertising is a waste of money’. Finally, in the Rants and Raves segment, the team rant about social media, and the dangers of building your brand on someone else’s (digital) land.
AdNews - Advertising street furniture in Sydney moved in favour of pedestrians MarketingProfs - Boosting conversions: The power of Multitouch Engagement in Sales and Marketing SMC216 – Is your post-tour process up to scratch? SMC214 – Your Data Goldmine: unleashing the power of first-party insights for your school marketing SMC178 – How to market your school’s arts events SMC187 – How to execute the perfect conversion event SMC209 – How to grow marketing’s influence within your school John Le Cras – Why so much advertising is a waste of money Mumbrella – Don’t build your home on someone else’s land – TikTok, cookies and Facebook newsGot more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
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School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita
In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalise on this low hanging fruit. In the Deep Dive, the team discuss Open Days and Discovery Mornings, and whether you and your team are maximising the post-tour stage to convert leads. In the Question of the Month, the team are asked about the Net Promoter Score (NPS) and how to get the most out of the question. Finally, in the Rants and Raves segment, the team rave about some great brand videos produced by Malvern College.
SMPerth - Local SEO: 7 Tips for 2024 CustomerGauge: Net Promoter Rookie Mistakes to Avoid Malvern College - This is Malvern College Malvern College - Meet all our Role ModelsGot more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
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School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall
In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what school marketers can learn from these goliath brands. In the Deep Dive, the team discuss enrolment strategies for the new year and what school marketers and admissions teams could trial. Finally, in the Rants and Raves segment, the team raved about some of the great content promoting teaching and teachers from around the globe.
· AdNews – The 10 most valuable Australian brands 2024
· Enrollment Catalyst – 6 Enrollment Marketing Stratgies for Your School in September
· Department of Education – “Grow like only a teacher can”
· Melbourne Archdiocese Catholic Schools – “The Biggest Thanks”
· Chapel Hill – Chauncy Hall – “CH-CH Teachers Receive Emotional Surprise from Previous Students”
· Campaign Brief - Australian Government Celebrates Teachers’ Mementos And Stories Behind Them In New Exhibition And Campaign Via Clemenger Bbdo
Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
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School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid
In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication which serves a reminder to school marketers of how (not) to manage crisis communications. In the Deep Dive, Amanda took the team through the importance of First-Party Data to all marketers as the deadline for the end of cookies approaches. The team discuss what a First-Party Data Strategy would look like, and where school marketers should start. Finally in the Rants and Raves segment, the team raved about some self-skipping ads produced by Ikea India.
· Mumbrella: Optus out(r)age: a communication company that needs to work on its communication
· Contagious – Ikea India uses self-skipping ads to promote practical furnishings
Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
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School marketing and communications with Charlie Maughan, James Tindall and Sophia White
In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unfortunately, the Deep Dive was shallower than usual due to a recording malfunction, but the team discuss common survey challenges and how to avoid them. No Rant and Rave segment this episode but expect a bumper SMC to close the year!
· AdNews: Ticketek pays $500,000 for repeat marketing spam breaches
· Nielsen Norman Group: 10 Survey Challenges and How to Avoid Them
Got more questions for Charlie and the team? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
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School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid
In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the Deep Dive, Amanda shares her insights on how school marketers can prepare their best media plan, and how to get the most out of media providers. Finally in the Rants and Raves, the team discuss Mailchimp’s latest ad campaign and whether school marketers might also have a ‘clustomer’ problem.
Marketing Week: The economy is going to be 'meh' in 2024 but your marketing plan can't be
MusebyClio: Do you have a 'Clustomer' problem? Mailchimp says it can help
Got more questions for Charlie and Rita? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
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School marketing and communications with Charlie Maughan, James Tindall and Sophia White
With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your creative. In the Deep Dive, Sophia reflects on how to get the most out of your alumni and finally in the Rants and Raves, the team discuss which ads from the Women’s World Cup hit the back of the net, and which ones missed an open goal.
Mumbrella – OOH revenue jumps as digital thrives in first half of 2023 Ad News – Inside the top five ads for the FIFA Women’s World CupGot more questions for Charlie and Rita? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
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School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn
Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Threads and briefly touch on Meta’s history with rivalry. Deep Diving into the art of publications, new special guest Vanessa Klomp shares her expertise and offers some essential factors to be considered when contributing to a publication. Finally, in the Rants and Raves, the familiar duo rave ‘Memorable Marketing Messaging’ and tapping into consumers’ ‘mind’s eye’.
Threads: Twitter threatens legal action over Meta’s new app – BBC News Memorable Marketing Messaging – The science behind concrete language, visualization and lasting impressions - AdAgeGot more questions for Charlie and Rita? You can ask them via the following:
Email: [email protected] Survey: imageseven.typeform.com -
School marketing and communications with Charlie Maughan and Rita Kilroy
Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence within their school to achieve buy-in from their School Head. In the Rants & Raves, they rant about some ChatGPT ads that might be losing sight of their customer’s objectives.
Why Event Organizers are Ditching Vanity Metrics – And Choosing These Metrics Instead – Marketing Profs 6 ways marketing can grow its influence within business – Marketing Week McDonald’s v Burger King: who wins the AI burger battle – The Drum Subway joins McDonald’s and Burger King with bragging ChatGPT billboards – The DrumMarCom Society
To access the MarCom Society and receive a 20% discount on signup: click here
Got more questions for Charlie and Rita? You can ask them via the following:
Email: [email protected] Survey: imageseven.typeform.com -
School marketing and communications with Charlie Maughan and Rita Kilroy
Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imageseven Digital Marketing Specialist Harrison Shearn to reveal the Google Analytics update that can’t be ignored any longer. In the Rants & Raves, they heap praise on a campaign for IKEA.
Unlocking the Power of Google analytics 4 Radio Advertising vs. Podcast Advertising: 7 Differences to Note - Hearst Bay Area IKEA - Proudly the Second Best - Ads of the WorldGot more questions for Charlie and Rita? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
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In this episode, Charlie and Rita are once again joined in the studio by imageseven Digital Marketing Specialist Harrison Shearn. In the Making News segment, the trio review Meltwater’s 2023 ‘Marketing Trends to Watch’ and provide a half-term report on their plausible predictions so far, before Deep Diving into their prediction on the trajectory of Artificial Intelligence (AI). Later, Harrison takes the team through all the terms that school marketers should be across, as well as sharing a few promising AI platforms that will certainly save school marketers valuable time. Finally in the Rants & Raves, they discuss Pepsi’s latest logo refresh, rolling out in 2024.
· Marketing Trends to Watch in 2023 – Meltwater
· How ChatGPT really works, explained for non-technical people – Bootcamp
· AI vs Machine Learning vs Deep Learning vs Neural Networks: What’s the Difference? - IBM
· Pepsi refreshes its logo for the first time in 15 years - Muse by Clio
Got more questions for Charlie and Rita? You can ask them via the following:
· Email: [email protected]
· Survey: imageseven.typeform.com
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School marketing and communications with Charlie Maughan and Rita Kilroy
In this episode, hosts Charlie and Rita discuss oOh!media's profits, whose surging profits return to pre-pandemic levels, indicating a return to strength for out-of-home media. In the Question of the Week, they explore the ‘hamburger menu’ and other website terms that you might not know. In the Rants & Raves, the hosts debate what the most in-demand skill is for today’s school marketers.
oOH!media’s profit returns as revenue surges - AdNews The Ultimate Guide to the Hamburger Menu and Its Alternatives – UX Planet Know your menu: Hamburger vs Kebab – UX Pickle Social media most in-demand skill for marketers - MarketingWeekGot more questions for Charlie and Rita? You can ask them via the following:
Email: [email protected] Survey: imageseven.typeform.com -
School marketing and communications with Charlie Maughan and Rita Kilroy
In this episode, Charlie and Rita are joined by imageseven’s resident Digital Marketing Specialist, Harrison, to discuss all things Artificial Intelligence (AI) including ChatGPT, the latest (and extremely controversial) AI language processor you’ve no doubt heard of. The team reveal how this incredible tool can be utilised – from content generation to customer service – by school marketers. In Rants & Raves, they review Adweek’s selection of the top 10 Super Bowl ads of 2023.
The Marcom Society How does ChatGPT work? Generative AI is here: How tools like ChatGPT could change your business
The 10 Best Super Bowl Ads of 2023Got more questions? Ask them via [email protected] or imageseven.typeform.com/to/VQIz0PXK
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School marketing and communications with Charlie Maughan and Rita Kilroy
2022 Brilliance Awards – InspirED school marketers What is setting Edgar Wright’s eyebrow raising Macca’s ad apart? – Marketing Mag Fancy a McDonald’s? – YouTube
Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their top category picks, from photography to magazine, to video and websites, and those that didn’t quite hit the mark. In Rants & Raves, they rave about the new McDonald’s ad currently winning plaudits throughout Adland.Got more questions? Ask them via [email protected] or imageseven.typeform.com/to/VQIz0PXK
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