Episodi
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The Big Lessons And The Secret Sauce
It’s here the season wrap-up, your fast guide to burst your next opportunity wide open and become the person you most want to be.
In this episode...
We will explore the big lessons that have come from this series on how to have fun at work and the secret sauce to become the person you most want to be.
On a personal note...
I was inspired to do this series when I was feeling stuck. Last summer, I was trying to decide on the theme and for some reason I was struggling to focus and get to work. Luckily, I was invited to a great values workshop run by Carola Baratella at Freelance Camp Italia in the beautiful Ravenna beach resort in northern Italy.
You may have already guessed that the biggest value that came up for me was FUN.
It was like a lightning bolt for my motivation.
All I had to do was focus on FUN in this series and make this not another thing I had to do but something I get to do.
But that didn’t stop me doubting myself. As I was writing questions, I'd start to think...
“What am I doing?
Am I really going to ask people about their darkest moments?
Their most embarrassing times at work, and even what their animal battle companion would be?”
I recognised for every fear that came up, that I was holding myself back with false beliefs of what I thought a business podcast should be. Instead by allowing myself to pivot and grow, I got to discover what my podcast could be.
I’m glad to say, I’ve had more fun, engagement, positive feedback and opportunities open up than from any other series.
Discover Mental Fitness
Each month, I train myself and my clients to build mental fitness' using the Positive Intelligence framework.
The PQ program’s tools continually build and strengthen a Growth Mindset.
Strengthening your growth mindset, allows you to take bigger risks so that you continue to learn, grow and win the moments that matter.
If you’d like to learn more about Positive Intelligence and what building mental fitness can do for you, check out S5 EP5 We Are Value Centric.
Ready to become the person you most want to be this year?
Then jump in and join the Waitlist for Vincita’s Mental Fitness Program for Leaders.
Details will be announced to everyone on this list in May ready for a new start date in early June 2024.
I hope you enjoy this episode and you dig deeper into the inspiring stories within this series.
Finally, a special thanks to all my GENIUS guests, my series sponsor Magic Mind and to you for listening.
To your success!
Caroline
To listen to the full episodes here are your links:
Have fun at work with Filippo Spreafico #S7 EP1: https://carolinekay.co/2024/02/15/s7-ep1-have-fun-at-work-with-filippo-spreafico/
Simona Barbieri: How to Redefine Networking with Fun and Energy #S7 EP2: https://carolinekay.co/2024/02/22/simona-barbieri-redefine-networking/
Will Harrison – How to find creative courage #S7 EP3: https://carolinekay.co/2024/02/29/will-harrison-how-to-find-creative-courage/
Maisie Nicholls – How To Bring Yourself Back To The Joy #S7 EP4: https://carolinekay.co/2024/03/07/maisie-nicholls-how-to-bring-yourself-back-to-the-joy/
Danny Matthews – How to avoid founder burnout #S7 EP5: https://carolinekay.co/2024/03/14/danny-matthews-how-to-avoid-founder-burnout/
Izzy Francke – How To Forge Your Own Path Having Fun #S7 EP6: https://carolinekay.co/2024/03/21/s7-ep6-izzy-francke-how-to-forge-your-own-path-having-fun/
Chris Lund: How to embrace insatiable curiosity and make it your superpower #S7 EP7: https://carolinekay.co/2024/03/29/s7-ep7-chris-lund-how-to-embrace-insatiable-curiosity-and-make-it-your-superpower/
David Allison – How to make fast friends you value #S7 EP8: https://carolinekay.co/2024/04/03/s7-ep8-david-allison-how-to-make-fast-friends-you-value/
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Ever feel like it’s hard to find and make deep and valuable connections?
What would happen if you stopped playing it safe, and started to boldly share your feelings, ideas and dreams?
In today’s episode of Snippets of Genius, David Allison, a human values expert, global researcher, and two-time best-selling author comes on the show to share our story of becoming fast friends, his big life lessons and the heart breaking moments that have shaped what he values most.
Tune in and you’ll learn
The fastest way to make strong connections
The 2 questions you need to ask yourself to know if you’re doing the right thing in your career and business right now.
What to focus on when making significant changes.
The best way to build connections, and embrace opportunities that align with personal fulfilment.
How to re-frame “no” to be your second best answer for anything.
This episode is packed full of humour, vulnerability and deep reflection. It is my hope that you also take away the insights to embrace your own authenticity and individuality and be unapologetically true to who you are, just like David.
Keep listening to the end where David reveals his humorous playful side. Possibly, my favourite answer of the show so far to the question: ‘what’s the creepiest thing you could say to someone you just met?’
Now it’s your turn. Let’s look closer at the “what can make time stand still for you”.
For example, mine is ‘Speaking’. I get a huge burst of energy when I know I am about to walk on stage. I can move myself into the biggest version of myself and I love being that version. What about you?
Which of these do you catch yourself losing track of time with most?
Speaking
Writing
Designing
Creating
Drawing
Reading
Networking
Hosting
Organising
Mentoring
Coaching
Teaching
Write 1–2 sentences about why you lose track of time. Now ask yourself: would you do this until you were a 103? Does it feel like something you can turn into the biggest part of your day? What is holding you back?
What’s something you could do (or stop doing) to have more fun at work?
Share your thoughts and questions with me at [email protected] and take the first step to “becoming” the person you most want to be.
To your success
Caroline
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DIVE DEEPER:
This episode is brought to you by Caroline Kay.
Caroline is a Motivational Speaker, Business Coach and the Founder and Chief Training Officer of Vincita; a high performance accelerator for leaders.
www.vincita.co.uk
www.carolinekay.co
CONNECT WITH DAVID. https://www.linkedin.com/in/davidallisoninc/
David speaks internationally and helps big brands connect with people by honouring their values. INC Magazine named his last book one of the ten best leadership books of the year.
GRAB DAVID’S BOOK: https://valuegraphics.com/books
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Episodi mancanti?
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Creatively curious people have a deep desire to explore and follow a path until the very end. When in actual fact killing a dream, a project, an idea, is in fact, the very thing that will help you get to the next level of your success.
In this episode, you’ll learn the critical importance of know when to:
Let go.
Bet big on yourself (even take a 97% pay cut) and not do what’s expected of you
Recognise when you’re on to something versus when you’re not.
Find the strength in your creative muscles to unlock your biggest potential.
Dance harder on the fine line between what’s acceptable and not and have more fun!
As you’ll hear on today’s episodes of The Snippets of Genius Podcast, it’s his insatiable curiosity that has allowed Chris Lund to evolve into a the youngest ever CMO of banking in the US, an award wining creative agency owner, and now a brand builder within an agile innovation hub with a license to kill.
If you’ve ever wondered whether your curiosity really matters, or worse assumed this was some kind of procrastination, listen to this episode now!
The stories and wisdom that Chris shares from his 35+ years in high performing roles will show you how to lean into your curiosity and love of story telling to become the person you most want to be.
You’ll also learn:
Why being small gives you a competitive edge
How to flip a category on its head
What’s needed to accelerate an idea down the brand superhighway and secure 2.5M customer in 14months.
How to create a new market and opportunity
Why you’re unlikely to change people’s habits and rituals and where to focus instead
Why Yoga at work can be a bad idea
The best way to have fun at a funeral and when not too.
How to deal with frightening stalkers and body crushing Pythons!
Once you’ve had a chance to listen, Chris and I would love to hear from you.
1. What’s the biggest insight you’re taking away?
2. What’s something you could do today that would bring you one step closer to embracing your curiosity?
It’s my hope you take these lessons and insights to heart and most of all stay curious.
To your success!
—————
This episode is brought to you by Caroline Kay.
Caroline is a Motivational Speaker and Business Coach and the Founder and Chief Training Officer of Vincita; a high performance accelerator for leaders.
www.vincita.co.uk
www.carolinekay.co
Connect with today's GENIUS guest:
Chris Lund: https://www.linkedin.com/in/chlund/
Perennial Brands Inc: https://www.linkedin.com/company/perennial-brands-inc/
Discover more about this episode's sponsor:
Magic Mind: The World’s First Productivity Shot.
Go to: https://www.magicmind.com/carolinekay
Use code: CAROLINEK20
This code gives you 20% off, and it’s valid forever. Use it in the next 10 days you can get up to 56% off because it stacks, which means it works in conjunction with the subscription discount already on the website now. Giving you up to 56% off on the 30 pack subscription.
Subscribe to Caroline Kay's monthly newsletter THE BURST, each edition is designed to inspire you to cultivate opportunities you never thought you could have.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Have you ever NOT asked a question in a meeting as you don’t want to come across as stupid?
Do you sometimes bite your tongue because you don’t want to come across as entitled or needy?
My hand is raised.
Looking back, I can see how much I devalued my talent and expertise due to FEAR of not fitting in or worse not being valued.
The consequences of stepping out of the bounds of what is considered acceptable within different groups can hit your confidence hard.
Today, I’m talking to Trainee Counselling Psychologist, Stand up Comic and Media Entertainment specialist, Izzy Francke.
Not only have I have proudly worked with Izzy to navigate a serious case of culture shock, in this episode she shares her big cringe, dark and hugely embarrassing moments on both sides of the camera.
Izzy’s story is one of leaning into her curiosity and her gifts to express herself creatively again, and again. Going viral on YouTube (12M views and counting), testing boundaries, facing fears head on and accepting the faux pars.
It's only through experimentation you will find your tribe and your ability to truly sparkle.
Take it from Izzy: “you gotta find the fun in the now”
In this empowering conversation we invite you to reflect on and explore
What is considered too much or too far in your environment?
How to use failure as fuel to build wisdom and sparkle brightly
Why you need to stop trying to fit in and play to your strengths.
Why taking care of yourself will give you fierce focus to do your best work.
As you will hear from Izzy, forging your own path was and is still not easy. The feelings of isolation, loneliness and being seen as different are sadly still an everyday fact of life. However, we can all help to make the world a kinder, more equitable place. Let’s support one another with compassion — yes, when we succeed, but especially when we fail.
You will hear stories on this podcast that shock and amaze. To emphasise this, I have listed some of the topics below, which I urge you to consider before listening.
What are your beliefs and boundaries?
What is socially and culturally acceptable for you?
Let’s begin:
First date conversation around your vibrator?
Hunting someone down and publicly shaming them for having a pooh
Asking noisy people to leave a theatre versus laughing in a theatre and being asked to leave
Protrusive nipples
Hairy legs
Taking an afternoon nap in the office on a Monday.
Yelling at your wardrobe
Taking to yourself and sometimes having a full blown fight with yourself.
Now Izzy and I would love to hear from you. Which part of our conversation resonated most with you and why?
What can you do to reclaim your sparkle right now?
----
This episode is brought to you by Caroline Kay.
Caroline is a Motivational Speaker and Business Coach and the Founder and Chief Training Officer of Vincita; a high performance accelerator for leaders.
Connect with today's GENIUS guest Izzy Francke:
https://www.instagram.com/izzshefunny/
https://www.linkedin.com/in/izzyfrancke/
Discover more about this episode's sponsor Magic Mind: The World’s First Productivity Shot.
Go to: https://www.magicmind.com/carolinekay
Use code: CAROLINEK20
This code gives you 20% off, and it’s valid forever. Use it in the next 10 days you can get up to 56% off because it stacks, which means it works in conjunction with the subscription discount already on the website now. Giving you up to 56% off on the 30 pack subscription.
Subscribe to Caroline Kay's monthly newsletter THE BURST, each edition is designed to inspire you to cultivate opportunities you never thought you could have.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Are you passionate about solving big problems but wondering how you can?
Then this episode is for you.
Just imagine waking up one day and securing 3.5 Billion in funding.
Then imagine the weight of that responsibility.
Let that sink in for a minute.
Because, as you’re about to learn, moving too fast and too intensely can change your life in ways you may not be lucky enough to walk away from.
My GENIUS guest, Danny Matthews, Founder of Short Story Ventures and director at Founder institute London, shares the year of stress both personal and work related that led up to his burnout; leaving him temporarily paralysed and even caused him to lose his speech.
His story of finding his passions and the importance of perspective when it comes to money, connection and the confidence to LET GO.
Let go of expectations
Let go of the data
Let go of the logic.
Let go of everything BUT the FUN.
Danny is living proof, that when you let go and lean into your passions you can come back stronger than ever.
Tune in a learn
– Why focusing on what you love to do will save you from burnout
– How Danny had no formal qualifications and still found a way to thrive
– The truth about ‘being unemployable’ and ‘knowing what you want’.
– The best way to build up credibility and awareness to make that impact you want to make
– How the power of your passion is far greater than cash or connections
Make sure to subscribe, leave a review, and share with your friends.
Until next time, stay curious and keep exploring what new belief, behaviour or habit could be the big unlock of your genius within you.
To your success
Caroline
Connect with my GENIUS Guest
https://www.linkedin.com/in/theactualdanny/
https://shortstoryventures.com/
This episode is brought to by sponsor MagicMind: https://magicmind.com/
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This is a wonderful conversation about how you can learn what is invisibly holding you back from becoming all you can be.
And even, righting the wrongs of your past.
Interested? I am.
So I asked, Maisie Nicholls - an EMDR Therapist - to tell us everything she knows about trauma, big and small, and the practices that can truly support you to step into your light.
Ever wondered what it would be like to tell your bad boss what you REALLY think of them? Then listen in, for a story that had my eyes out on stalks!!
Perhaps, (like me and 1000’s of other content creators, business owners, entrepreneurs and leaders out there) you are starting to hate Instagram? Maisie explains why you might feel this way and how she ditched it then went viral on TikTok…
Even better, these ballsy moves and breakthroughs are not reserved for people who have coaches, psychologist or therapists (although having one sure does make the journey a heck of a lot easier). Today you will discover the simple practices anyone can make to feel dramatically different, less stressed more confident to make the most of the big opportunities life has to offer you.
And that’s not all..
I highly recommend making time to listen all the way through to understand:
The #1 thing anyone can do to build joy into every day starting now.
The 3 ingredients to have fun at work
The spectrum of trauma and the triggers
What feeder memories are and how they stop you in your tracks
Why “The glimmer moment” is about to change your life.
How calm, joy, happiness, fun, and relaxation can be had everyday and is a fundamental part of therapy and your route to success.
Trypophobia (trip-uh-FOE-bee-uh) a phobia not many people know about and how to know if you suffer.
This conversation is jam packed with practical tips you need to know to feel amazing for as long as possible.
So tune in and learn the techniques to take care of yourself, you deserve it.
Caroline
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If you’re ever feeling the overwhelming pressure of growing a brand, be that a start up brand or a group of brands – this episode is for you.
William Harrison, Group Brand Director of the AA, is here to take you on a journey of transforming a crunchy business challenge into an opportunity that will burst the creative floodgates open.
Tough circumstances? Multiple stakeholders? Legacy brand? Internal and external challenges? Long term and short term commercial objectives? Oh and don’t forget the nay-sayers…. which can all make you feel like you’re pushing water up hill.
So what’s the answer?
Will says
“Simplify it”.
If you’re ready to find creative courage – get your notebook ready.
In today’s Snippets of Genius, Will shares the secrets to unlocking your ambition and building a successful career in advertising and marketing for big commercial retail brands.
The best part? You don’t have to hustle, fight, build up insane resilience or survive something terrible to get there.
You can get ahead when you break down any challenge into 3 core pillars, find the right mix and ladder your ideas back to the business.
Will shares his go-to marketing genius who inspire a different school of thought and dishes up aha moments like hotcakes.
Tune in and you’ll learn
How to connect with every part of the business, stays trusted and be modern
Why your wildest creative dreams are available to you when you bring some swagger
How to find the magic that creates human connection – with the most powerful tool you have!
The 3 pillars of where, who and why that will help you challenge the status quo.
How your brand can tap into and own a key market and category
Will’s trick to writing and activating a killer creative brief
How to energise and instil the right mindset in your creative agency
What you need in your back pocket when pushing the envelope and speaking to the CEO.
Make sure you listen to the end for the embarrassing, weird and inappropriate scenarios that keep Will smiling and laughing.
Hit play to listen now on the Snippets of Genius Podcast.
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In 2019, I was touched by alchemy. Riding a train from London to York. Sharing a challenge with strangers was when I first learned about the energising, uplifting, international community of HubDot; and the Italian born force of nature that is Simona Barbieri.
Little did I know that this connection would soon become an important part of my journey in entrepreneurship.
Simona Barbieri, Founder of HubDot, and I met in London and immediately, I knew I’d found both a special concept and a kindred spirit.
As I learned about her own journey from Naples to London and her passion about the transformative power of networking. And, her relentless work ethic to create a global movement and change lives. It was clear we had magic to create through the power of storytelling.
In this episode you’ll learn:
How she turned her childhood dreams and scars into an empowering part of who she is
Why the negative feedback from a recruiter fuelled her to write 240 letters and the life changing moment she encountered.
The value of YOUR own story to inspire and mobilise teams
How she wisely sees labels, job titles and differences as something we need to breakthrough to create a belonging in any space or place.
Why she refuses to be labelled or put in a box and how important it is to be human!
Simona is a talent, creating transformations from the stage through stories and songs. I think you’ll really appreciate her invitation to honour who you are and give yourself permission to be the person you most want to be.
While Simona is a jazz musician, a mum, an entrepreneur, and a proud Neapolitan, the conversation about rejection, perseverance and owning your story are relevant no matter what walk of life, country or industry you’re from.
And, if you love hearing stories and connecting with passionate individuals as much as I do; join one of HubDots Free Online Piazza’s the last Tuesday of every month.
To your success!
Caroline x
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Have you ever felt so angry with a client or customer you wanted to say something, but you bit your tongue?
Do you sometimes see things that make you re-evaluate your place in the world but you do nothing?
We are sometimes unaware how much we make ourselves small. Devalue our power and gifts doing what we think we should rather than what we want to do.
Having what it takes to step into the light and become the superstar you were born to be doesn’t require you push yourself to the limits. It requires you to follow the fun.
Today, I’m talking with Filippo Spreafico. Someone who is regularly under the spotlight on the comedy circuit across Europe. He appears on the biggest TV shows and Comedy Festivals out there, plus he’s a personal fave of mine.
In this episode, Filippo shares how he forged his own path by overcoming the fear of judgements, projections and the voices in his head by delighting in the forbidden. From managing emotions and outbursts to keeping perspective.
This is a masterclass on the mindset work and communication you need to find the way to express that thing that you have in you, which you know belongs to other people.
Join us for this empowering conversation and learn:
How to be an artist, channel your vision and stay grounded.
What you’ll need to prepare for to chase down your dream
Why separating your public and personal life is essential
Why it’s critical to get a hold of yourself and your emotions.
Social sharing: The fine line between private, personal and being pointless.
How to make the distinction between the real you and what you do
Now, I’d love to hear from you!
What’s the single biggest insight you’re taking away from this conversation, and why?
Come on over to the LinkedIn Snippets of Genius Fan Page and share as much detail as possible in your reply.
What you have to say may just be what someone else needs to have a major breakthrough.
Thank you for listening.
P.S. If you found this valuable, inspiring and worthy of your time, please share it. I can’t think of any better conversation for creative performers around the world to listen to.
To your success!
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Have your note pad and pen at the ready for my handpicked snippets to help you become the person you most want to be and build better.
How to build better entrepreneurs and entrepreneurial thinking
William Arruda – Own and live your strengths and standout
Liana Fricker – Know that the only thing stopping you, is you
Amanda Baker – Conscious Hustle Versus The Burnout Hustle
How to build better teams aligned and performing at their best
Ian Truscott – Harness Passion and Emotion
Lucy Woolfenden – Build trust
Alex Hirst – Cultivate Reciprocity
Lizzie Penny – Focus on transferable skills, passion and circumstance
How to build better cultures
Sally Page – Get everyone else as excited as you are about the vision for the business
Natalie Pearce – Purpose is for everyone. How to understand yours and find your reason for being
William Arruda – Stop fixing weaknesses and focus on what you do better than everyone else so you can operate at a much higher level
How to build better personal brands
Ian Truscott – Cut through the noise with old school brand building
Lucy Woolfenden – Focus on the Jobs to be done, no one wants to be friend with a brand
Natalie Pearce – So many people care – build your connections outside the business
Sally Page – Do what your built for and connect with others to build
William Arruda- Connect, Listen, Reflect – Pay attention and own your adjectives
Amanda Baker – Overshare your story with confidence, your people will like what you say
Lucy Woolfenden – Take people on the ride and build your relationship with your audience
William Arruda – Deliver value consistently, use your gift to help others be successful
GENIUS guest’s tops tips to build better
Liana Fricker – See further than what I see today
Sally Page – take a look back, reflect and recalibrate
Lucy Woolfenden – test, learn, listen, find the opportunities
Ian Truscott – It starts with your people
Amanda Baker – Connect with you story
William Arruda – You’ll know when it feels right
“We get by in the world by ourselves we excel in the world with others”William Arruda, #1 Brand Guru. Before you go, I would love to hear from you.
What’s your biggest insight, aha, or takeaway from this episode? What resonated with you most? And finally, What would you like to learn in the next series of Snippets of Genius?
Share you ideas, challenges or key points of interest and I will design it around you.
Email me at [email protected]
Until next time, thanks for listening to Snippets of Genius.
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Do you ever feel disappointed or disillusioned with work?
You’re ambitious and have the energy and aptitude to make anything happen. But, sometimes you still question.. Am I in the right place to do it?
You want to make a positive difference to the world and do work that you actually care about! That’s why I’m beyond excited to introduce you to today’s guest, Natalie Pearce.
Natalie is a GENIUS at designing and creating kinder, fairer, better designed employee experiences for every stage of company growth so that you can finally feel you’re in the right place. Building better teams and a culture that supports making your dreams happen.
Natalie spent her career putting people first, from developing end-to-end employee experiences to crafting growth-proof team cultures. She’s led projects for Insights, Amnesty International, BP, MasterCard, DVSA, Fidelity, HSBC, ITV and Pizza Hut.
In today’s Snippets of Genius, we go deep on:
How to get your team’s spark back for the company you’re building
Why rituals design are critical to effective communication
What even are cultural norms?
How to get intentional so that you live and breathe your values and purpose
Why Patagonia are pioneering when it comes to unlocking the power of values
How to articulate your best company story
What gets in the way of living your best culture and how to solve it
You’ll also hear how Natalie got alignment with her co-founder, plus an encounter with burnout that helped her stop hustling and start doing less but better.
If you want to be part of a thriving culture, have a fulfilling business or career - and make a positive difference to the world - watch this episode on YouTube or listen now.
Thanks for making the time to discover what you stand for and how you can build better.
DIVE DEEPER
BOOKS TO HELP YOUR CULTURE THRIVE
The Art of Gathering by Priya Parker
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Connect with Natalie: Find her on LinkedIn, Instagram, Medium and Twitter, where she talks about well-being, culture, leadership, the future of work and entrepreneurship.
Loved this episode? You should check this one out too: Not to put too fine a point on it - WorkTripp with Sally Page
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Let’s face it.
The idea of a company offsite often fills us all with dread.
Now we work remotely, or hybrid or flexi - we socialise less and less with our colleagues. The idea of having to spend concentrated time with office folk, and the boss, has not climbed any higher in our wish list.
But before you panic about your next business trip, offsite or team get together, Sally Page Founder of WorkTripp has an important thought experiment to share with you.
What if - on your next company get together - you could have the best time ever and become even become better at your job?
A high impact offsite that sees you coming up with your best ideas, solving real problems, building trust, respect and getting the support you’ve been craving. What if - you could come back from your next company get together feeling energised, aligned and with total clarity on how to make everyday satisfying?
In today’s Snippets of Genius, Sally Page shares her strategies to do just that. You’ll learn:
How to create a high impact offsite - your team will thank you for
Why any intensive learning session over 90 mins is a waste of time
What a high-performing offsite looks like and what it is definitely not
How to set your goals, why High Efficiency is never the goal and what is!
Why your team’s productivity is flat-lining and how to counteract this
The 3 magic ingredients and ultimate combination for a powerful WorkTripp.
If you’re searching for ways to have a high impact offsite that builds a high performing team and deep levels of fulfillment in yourself and everyone in the business - this episode is for you.
DIVE DEEPER:
Get Sally’s go to resources to expand your reach and potential
BOOKS FOR HIGH IMPACT
Rebel Ideas by Matthew Syde
Oversubscribed by Daniel Priestly
PODCASTS FOR HIGH PERFORMANCE
How To Own The Room - Viv Groskop
How To Fail Elizabeth Day
TED TALKS FOR INSPIRATION
Dame Stephanie, Shirley, Why do Ambitious Women Have Flat Heads?
https://www.ted.com/talks/dame_stephanie_shirley_why_do_ambitious_women_have_flat_heads
Loved this episode? Then you'll most likely like this one too: Create Something Magical with Lizzie Penny and Alex Hirst #S6 EP2
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What if you could become the next Founder of a Unicorn Start Up – just by doing one little change?
The truth is that when you get your core strategy right, know your audience and understand the jobs to be done – you can make the critical tweak in your marketing that can unlock more customers and big profits.
My GENIUS guest is Lucy Woolfenden, Founder of The Scale Up Collective, with 20 years’ launching brands, growing their audiences and making them profitable. Lucy’s portfolio of tech start-ups includes launching Skype for Mobile, Starling Bank, and Yolt and her expertise and team can do the same for you, because….
When you master marketing you will:
Eliminate decision fatigue
Gain instant trust with your communication
Have throngs of investors in bidding wars to work with you
Standout in even the most saturated market place
Finally get the attention and profits you deserve
Tune in now and learn:
The groundwork you need to do to scale fast
Why marketing is not something you can bolt on
What great marketing is
How great brands are really built
Why nobody wants to be friends with a brand and the single thing to focus on instead
Ready to supercharge your marketing and take your brand and business in to the stratosphere?
What are you waiting for? Listen now.
Resources from this show
The must have tech to scale fast:
Slack www.slack.com
LinkedIn www.linkedin.com
Notion: https://www.notion.so
Superhuman : https://superhuman.com
The books that you must read next:
Never Split The Difference, Chris Voss
The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules – Mike Stevens
The Personal Board Of You Inc -Emma Maslen
DIVE DEEPER:
Sign up for the Start Up Collectives awesome newsletter here >
Check out my feature on “how to build high performing teams” here>
Listen to Music that will lift you up
The XX Angels
Connect with Lucy
https://thescaleupcollective.com
https://www.linkedin.com/in/lucywoolfe
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This series is all about building better. To build better we need to make mistakes, so forgive me for the poor set up of my microphone in this episode, and just as I did, focus on the GENIUS of my fabulous guest!
In this show you will learn the step by step guide to tell powerful stories and become a super connector with your audience.
Buckle in and learn these 5 powerful steps explained via Amanda's own raw and relatable personal story of Entrepreneurship. Plus get the inside scoop on how she crafted her epic Ted Talk!
Even with the technical glitches, this content was too valuable not to share with you.
Tune in and learn how you too can become the person you must want to be!
Watch this episode on YouTube: https://youtu.be/0UOevLrIwAM
Enjoy the show.
Resources:
Connect with Amanda here:
https://www.linkedin.com/in/amandatells5stories/
https://www.5stories.com/
Watch her Ted Talk Here: https://www.youtube.com/watch?v=1iSx7YpwzNg
View and listen to other episodes from the Building Better Series on Snippets of Genius here: www.carolinekay.co/podcast
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Ever wondered what it really takes to rise up through the ranks and master your craft?
To realise your full potential and lead others to do the same?
Ian Truscott, popularly known as the RockstarCMO, is on Snippets of Genius today to share the people strategies that’ll will enable you to achieve your career aspirations!
Ian had his career wake-up call while listening to a colleague talk with such swagger, passion and confidence; it inspired him to figure out how to become the very best marketeer. From that day, Ian knew what he needed to do, “to be a constant learner and get on top of everything”
He had to find a way to master his craft. And he did. More importantly, YOU can too.
Ian used what he learned about marketing and invested wisely in the people around him. His personalised approach to team development has effectively led global teams to overachieve against all KPIs and double metrics year-on-year. Three years later, he is the CMO of Spotler Group, a trusted advisor for two growing marketing technology companies and the founder of a strategic market advisory that creates ART (Awareness, Revenue and Trust). Today he’s sharing his secrets with you.
In this episode, you’ll learn:
What you need to explore and have and know the answers to, to master your craft
The tech and process for managing remote teams (and making other big life goals happen).
Why you must have trust AND empathy with your team to grow at pace.
The “one size fits all” trap that’ll crush your teams’ potential, if you let it.
How to stay one step ahead of Chat GTP with category defining marketing best practice.
The books everyone must read to build the habits and strategies that will change your life.
Why ‘the work’ is not the main thing and where you need ‘to focus’ when running your own business.
Watch now and let the RockstarCMO drown out your excuses and show you exactly how to set yourself up — for life — no matter what your ambition.
Now it’s your turn.
All the people strategies in the world are useless until YOU put them to use!
So get this career insight into action ASAP. And have fun with it! Because as Ian reminds us:
“Our relationship with work is becoming increasingly personal, you need to engage with your employees becauseone size doesn’t fit all”
Resources from this show
MUSIC to lift you up
Bodak Yellow, Cardi B
KOJATO – Good Morning Africa
Groove Armada – Superstylin’ (Official Music Video)
BOOKS to stretch your thinking:
Atomic Habits – James Clear
Work Smarter Live Better – Cyril Peupion
Miracle Morning - Hal Elrod
The best episodes of RockstarCMO: (In my humble opinion)
#156 – Positive Intelligence – Understanding And Facing Your Saboteurs
#45 Lessons And Tools To Build A Thriving Business
#20- Pitfalls every marketeer needs to avoid
Connect with Ian
Links:
https://iantruscott.me
https://rockstarcmo.com
https://spotler.com
Socials:
https://www.linkedin.com/in/iantruscott/
https://twitter.com/IanTruscott
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A Personal Branding Masterclass: How To Shine Online
If any part of you wants to show up in a magnetising and mesmerising way online then this is a must listen!
It’s a treasure map to unleash your strongest, most brilliant, most self aware YOU! And our guide is non other than William Arruda, the man who has been named a Global Guru and the World's #1 Branding Expert in 2022 and 2023. He’s a bestselling author of Digital YOU, Career Distinction, and Ditch. Dare. Do! William has turned the concept of personal branding into a global industry and now he’s here to share his biggest lessons and tips with you.
Here’s just a sampling of the gems you’re about to discover:
The 2 most important steps to successful personal branding
How you can make your brand shine online
The 1 thing you need to pay attention to when you build your personal brand
What personal branding is not and why 'how' someone introduces you is key!
Plus, how to know whether or not you’re building the personal brand you want right now
If you have ever had the pleasure of seeing William speak or read one of his Forbes Articles (17 million views and counting) pay extra attention around the 17-minute mark.
Because, William was generous enough to give the 2 very key pieces of advice that will quite literally change the game on how you show up and stand out online.
As William says “We get by in the world on our own while we excel in the world with others”
We’re all capable of achieving much higher things. We all have incredible strengths to share. My hope is that today’s show fuels you to take (or continue on) your journey to becoming all you can be.
Now, William and I would love to hear from you. What’s the single biggest insight you’re taking away from this rich conversation, and why? Yes, more than one insight is allowed – but I’m truly curious as to what hit home for you the most.
Email me at [email protected] or come on over to the community on LinkedIn to inspire other listeners and share your insights.
What you have to say may just be what someone else needs to have a major breakthrough.
Thank you so very much for listening, commenting and sharing.
P.S. If you found this valuable, inspiring and worthy of your time, please share it. I can’t think of any better conversation for current and future leaders around the world to listen to. Huge thanks!
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Let’s face it. The new normal is here and it still sucks.
Life is still revolving around meetings, most of us feel tied to our desks and to top it off slaves to our machines. The old ways of doing don’t cut it and the new ways need a shift change if we want to put a halt on the quiet quitting. It’s time to revolutionise work.
Imagine. What if – we could switch things up? What if – we could move in a new direction? What if we had complete TRUST from our employers? And vice versa? So that, you had the complete freedom to choose where and when you work – always.
Hard to imagine?
In today’s premier episode, the first time ever with 3 people on the Snippets of Genius podcast, you will hear how co- authors of Workstyle, Lizzie Penny and Alex Hirst don’t just talk about what-if’s, they prove the future is here. It’s already a reality. It’s bright with true freedom, prosperity. The best part happy people and thriving business results await all of us when we have our own Workstyle.
Listen in to Lizzie and Alex as they share their proven strategies, lessons, and tips. You’ll learn:
How to get a competitive advantage for your business
What you need to do to have consistent green quarters
Why embracing autonomy and individual Workstyles will boost wellbeing and results
Their 2 big lessons in building a business
Why wordmoji’s are the next thing we can all geek out on.
The environment needed to get people to deliver their best work.
What it means to lead from the centre.
Finding your Workstyle and how to join the revolution!
Make sure you stay tuned to the end for the Green Morphsuit story!
If you enjoyed this conversation, you’ll adore Lizzie and Alex’s book, WORKSTYLE: A Revolution for Wellbeing, Productivity and Society
BUY IT HERE! It’s an absolute game changer in order to improve wellbeing, step change productivity and redefine inclusion through a fundamental redefining of work.
Before you go, Lizzie, Alex and I would love to hear from you.
What’s your biggest insight, aha, or takeaway from this episode? What resonated with you most?
And finally, you can find out more about Alex and Lizzie’s speaking and campaigning work at WorkstyleRevolution.com
Go to WorkstyleRevoultion.com/Community and click the ‘Join Us’ button to join our Slack community of brilliant people working together to change the world
Follow them on Instagram at @lizzietheworkstyler and @alextheworkstyler
Follow them on LinkedIn linkedin.com/in/lizziepenny and linkedin.com/in/alexhirst/
Photo of Lizzie Penny and Alex Hirst living their best lives at work – working from Westonbirt Arboretum!
Loved this episode? Then you’ll probably like this one too: Future of Work with Chris Cummings, CEO of Sonas Group.
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So you want to be your own boss, build a business and be successful. Chances are you have more ideas than you can shake a stick at but NOT the experience to build a business that is sustainable and profitable.
Luckily, I brought Liana Fricker, fondly known as the "Inspirer-In-Chief" of Inspiration Space. A community of mentors and guides to founders of the future to go beyond what they think is possible.
In order to do that, Liana had to dive in, figure out her superpowers and go on a wild ride of her own. Fast forward to today, Liana is more than just an ally for Founders. She is an indispensable figure for business growth and the creation of a brighter, more sustainable future that we all strive for.
In this premier episode of the Snippets of Genius Build Better Series, Liana shares the 5 key stages of entrepreneurship. The best technology to supercharge a company of one. And the secrets to stop wasting time and money and start creating sustainable lasting impact.
Liana Says, “building better is about that balance between where you are now and where you want to be and cultivating like a farmer”.
This means patience, consistency and sustainability. And that’s exactly what we dig into in this episode. Prepare to go out there and win any battle you choose whatever size you are at.
Tune in and learn:
The Key Stages Of Entrepreneurship
Why You Will Continually Re-Imagining Your Business
The Importance Of Focusing On The Present, Not Tomorrow's Problems
Your Expectations Versus Reality In Business Building
Creating Balance By Design
Leveraging The Power Of Chatgpt
Finding Your Confidence, Moving Slower, Embracing Your Size
Accelerating Your Journey From Idea To Revenue
How You Can Contribute To Reduce Our Carbon Footprint
Remember, whether you have a business of your own or not, it’s so important to get comfortable with the tools and strategies to contribute to a sustainable planet. Being Carbon Literate is a tool that can be used for tremendous good, in your life and for future generations, if you know how.
Now Liana and I would love to hear from you. Once you’ve had a chance to listen, let us know: Which aha or lesson from this conversation is most relevant to you now — and why?
Write to us and share as much detail as you can in your reply.
Thank you so much for reading and listening. Please share this episode with anyone who would enjoy extra support and ideas for building a better business and future for all of us.
Resources
The Art of War. (The blink is available too ;) Learn about strategies for leadership and entrepreneurship. And how to only go into battles you’re going to win.
Where you’ll find Liana
LinkedIn: https://www.linkedin.com/in/lianawilsonfricker/
Instagram: https://www.instagram.com/lianafricker
Twitter: https://twitter.com/lianafricker
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In today’s solo show, I introduce you to an inspiring chap: Shirzad Chamine, who transformed my broken relationships so much, I had to jump in and bare all.
Shirzad Chamine is the author of Positive Intelligence. Lecturer at Stamford University, the trainer and coach to most managers within Fortune 500 companies. Today I share an introduction to his extraordinary tools, which created a positive change in my darkest moments. His book Positive Intelligence, which I highly advocate you read, is the first step to understanding how you identify your self-sabotaging behaviour and create a path toward sustainable, positive change.
If you want to achieve your fullest potential and become one of the elite this is a short introduction into how you can convert any challenge into an opportunity and bounce back positively:
Tune in and learn:
- The big shift I’ve seen in how employees feel about work
- What gets in the way of us performing at our best
- Finding the gift in life’s biggest challenges
- The saboteurs that live in all of us, and the biggest one, you have.
- The 5 powers to help you move forward positively.
- Peak success + Peak performance = Happiness
As promised in the show, here is a link to understand how much you mind is serving versus sabotaging you right now.
PQ base line assessment: https://assessment.positiveintelligence.com/pq/overview
I invite you to contact me at [email protected], if you’d like to to go deeper into this work and become the person you most want to be.
Caroline x
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In this weeks show my GENIUS guest is Bruno Bertelli, COO of Publicis Group and Le Pub.
Bruno was born in Verona. He is an Italian through and through, with a standout career that has took him around the world.
Today, Bruno has risen up through the agency landscape to become the most awarded Italian creative in the world with international awards including 146 Cannes Lions, including 27 Gold Lions and 2 Grand Prix.
In this episode we dig into the support, inspiration and methodology to create a new kind of agency (Hello Le Pub) with creative ideas that earn their place in people’s lives.
Join us for a masterclass from Bruno Bertelli himself on how to identify fresh opportunities and turn this into commercial magic.
Tune in and learn:
How modern brands are briefing agencies to fail first
The complimentary skill, besides creative genius, that you need to become a world class executive creative director
The transformational model of high performing agencies
How to be relevant in people’s minds and lives
Why the problem can also be the solution
3 big lessons for future leaders expanding globally.
Stay tuned to the end for the best advice to support you on your journey and open your mind, plus your invitation to step into the next generation of agency in a country near you.
Resources
Music to get you in the zone: Billie Eilish – Bad Guy
Advertising Genius at work from back in the day that combined brand and product brilliantly. You know when…
Publicis Global / Le Pub
Connect with Bruno Bertelli on LinkedIn (and keep an eye out on your next plane journey!)
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