Episodi
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In this episode, we’re joined by Peg Fitzpatrick, a social media strategist, author, and small business advocate, to uncover strategies for making your business shine online. Peg shares insights from her latest book, The Art of Small Business for Social Media: A Blueprint for Marketing Success, offering practical advice for entrepreneurs eager to grow their brands with confidence and creativity.
We explore how to craft a winning social strategy, set achievable SMART goals, and engage your audience authentically. Peg also opens up about her journey as Canva’s first head of social strategy, building a global community and creating lasting brand impact.
Key Takeaways:
The importance of defining your target audience and building a strong brand voice.How SMART goals can transform your social media campaigns.Leveraging tools like Canva for efficient content creation.The value of user-generated content and how to encourage your audience to share.Why small businesses should focus on engagement over follower count.Resources:
Order Peg’s book, The Art of Small Business for Social Media (affiliate link)Peg's Website: pegfitzpatrick.comConnect with Peg on Instagram: @PegFitzpatrick----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range...
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Join us for an insightful discussion with Corey Walker, co-author of Instagram for Business For Dummies and Instagram For Dummies, as we explore how businesses can leverage Instagram to grow their brand authentically in 2024 and beyond. Corey shares her expertise in optimizing Instagram for businesses of all types—whether you’re a visual brand or a service-based provider.
In this episode, Corey covers everything from Instagram SEO strategies to using Reels and Stories effectively. She also reveals how businesses can navigate the ever-changing landscape of Instagram features while staying true to their voice and values.
Key Takeaways:
Why authenticity is the guiding principle for Instagram in 2024 and 2025.Understanding Instagram SEO and its role in helping your content get discovered.How Reels and Stories serve different parts of your marketing funnel.The power of series content to keep your audience engaged.Why businesses should prioritize micro-influencers and user-generated content.Resources Mentioned:
Corey Walker’s Instagram: @coreycwalkerCorey’s Newsletter: The Marketing SpecialistPre-order Corey’s new book, Instagram for Business For Dummies (3rd Edition). Affiliate link: Amazon----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or...
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Episodi mancanti?
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Join us for a compelling Social Media News Live episode as we explore the intersection of innovation and brand storytelling with Kevin Lively, a former Disney Imagineer. Kevin reveals the magic behind crafting memorable narratives for beloved attractions like the Jungle Cruise and Zootopia, sharing his journey from a theme park skipper to an Imagineering storyteller.
During this episode, Kevin breaks down the essentials of creating immersive worlds and aligning them with your brand voice. He offers insights into maintaining the integrity of legacy experiences while introducing fresh, engaging updates. Kevin also sheds light on the importance of collaboration, from initial blue-sky ideas to the operational handoff, emphasizing the role of teamwork in bringing ambitious projects to life.
We also explore the fascinating details of Kevin’s latest creative endeavor, a world-building subscription box designed to inspire the next generation of storytellers. Whether you’re crafting a digital campaign or designing a physical space, this conversation is packed with actionable tips and imaginative inspiration.
Key Points:
Crafting immersive brand experiences through storytelling and world-building.Balancing legacy narratives with innovation to engage modern audiences.Lessons from Disney Imagineering on teamwork, authenticity, and attention to detail.Leveraging storytelling to differentiate your brand and connect with your audience.Empowering future creators through imaginative tools and exercises.Resources:
Kevin Lively's Website: www.kevinlively.comImagineWhat Box----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a
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Ever wondered how AI could perfectly reflect your brand’s unique voice? This week on Social Media News Live, we’re exporting the world of authentic AI branding with Kinsey Soderberg, the mind behind Authentic AI. Kinsey walks us through her human-first approach to leveraging AI tools, ensuring your brand’s personality remains front and center.
Key Takeaways:
AI as Your Intern: Kinsey compares training AI to training an intern—don’t expect magic without guidance. AI shines when given clear instructions about your brand’s tone, values, and audience.Building a Brand Blueprint: Learn how Kinsey’s 80-page Brand Blueprint helps ChatGPT create nearly spot-on content while saving her hours each week.Repurposing Like a Pro: From social media captions to blog posts, Kinsey shows how AI can transform one piece of content into a multi-platform powerhouse.Maintaining Authenticity: AI isn’t about replacing your creativity but amplifying it. Kinsey emphasizes using AI as a collaborative partner, ensuring the human touch stays intact.Resources Mentioned:
DIY with AI Website – Kinsey’s hub for tools and resources.Brand Blueprint Course: Create your own ultimate brand training guide for AI. Learn MoreReels Prompt Playbook: Download free AI-powered Reels prompts. Get It Here----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting...
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Join us with Ryan Koral, founder of Tell Studios, as he breaks down the essentials of creating impactful videos with nothing but your smartphone. Drawing from his extensive background in filmmaking and strategic video marketing, Ryan reveals how anyone, from solopreneurs to small business owners, can harness the power of smartphone video to tell compelling stories and drive action.
Ryan dives into his journey from filmmaker to educator, sharing why he launched the Smartphone Film Academy. This Academy is designed to empower creators with the knowledge and skills to produce professional-quality videos using only a smartphone. Ryan discusses the most common mistakes people make with smartphone video – from smudged lenses to shaky footage – and offers practical tips for overcoming these pitfalls to capture clear, engaging content.
Throughout the conversation, Ryan emphasizes the value of storytelling and shares his TELL (Transition, Emotion, Leverage, Lead) framework to structure videos that resonate with audiences. He also tackles the myth that better gear equals better content, urging creators to focus on developing their unique voice and starting with what they have. From camera angles to lighting hacks, Ryan covers everything you need to know to start filming with confidence.
Key Points:
Smartphone Film Academy: Equipping creators to make professional videos with their phonesPractical tips to improve video quality, from cleaning lenses to understanding lightingThe TELL framework for creating engaging, story-driven videosOvercoming imposter syndrome and embracing authenticity on cameraHow AI is transforming video marketing and where Ryan sees the industry headedResources:
Tell Studios - www.tellstudios.comSmartphone Film Academy Waitlist - www.tellstudios.com/academy----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and
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Join us for a fascinating dive into the world of AI-driven visuals with Dustin Stout, creator of Magi. Dustin breaks down how AI image generation is transforming content creation, making it accessible for everyone—from seasoned designers to total newcomers. We explore how tools like Magi allow creators to bring their visions to life without the need for complex software or design skills.
Dustin walks us through essential techniques for crafting captivating AI-generated images, including tips on prompt engineering, choosing the right AI models, and using Magi’s built-in tools like the “enhance” button to simplify the process. His insights reveal how subject, setting, and style play a vital role in achieving visually stunning results. Plus, Dustin shares his journey with Magi, discussing challenges he’s faced, from tech upgrades to handling unexpected obstacles like fraud prevention, all while staying focused on improving the user experience.
Looking forward, Dustin gives a glimpse into the future of Magi with plans to incorporate even more creative tools, like video and audio generation, and ways to help users further customize their AI art. Whether you’re looking to up your content game or just getting started, this episode is packed with valuable insights for any creator.
Key Points:
Core elements for powerful AI image prompts: subject, setting, and styleMagi’s approach to simplifying AI art for beginnersBalancing creativity and practicality in prompt engineeringDustin’s journey in building and scaling Magi as an essential AI toolExciting future updates for Magi, including new video and audio capabilitiesResources:
Magi - magi.co----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just...
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Join us for an inspiring episode as we chat with James Hicks, founder of HicksNewMedia, about how embracing technology can elevate your business and break down barriers to success. With over 30 years in the tech industry, James shares his journey of helping businesses leverage cutting-edge tools to stay ahead in the digital age.
We explore the challenges many face when adopting new technology, including FOMO, trend-chasing, and not understanding what’s truly important for your business. James encourages solopreneurs and small businesses to stay focused on their mission and consciously understand their “why” and what resonates with their audience.
James breaks down the importance of staying informed and agile, and the necessity of knowing when to pivot. He shares the critical role of data science and insights in modern businesses and the importance of embracing new tools like AI without losing sight of what matters most: authenticity and connection.
With engaging anecdotes, like nearly knocking down Steve Jobs, and actionable insights on avoiding tech overwhelm, this episode is packed with valuable takeaways for any business owner looking to thrive in a fast-paced, ever-evolving digital landscape.
Key Points:
How to overcome fear and barriers to adopting new technologyThe importance of knowing your “why” and staying focused on your core missionWhen to embrace new tech, and when to stay the courseUsing AI and tech tools efficiently while maintaining authenticityThe power of building a community and staying connectedResources:
HicksNewMedia----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor...
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This week on Social Media News Live, we’re thrilled to welcome back Lauren Gaggioli, a pro in organic content marketing and SEO, to discuss the essential tools every entrepreneur needs to thrive. Lauren breaks down the basics of building a solid business foundation, cutting through the clutter, and getting actual results without getting sidetracked by the endless options.
We explore Lauren’s “three must-have tools” for digital businesses: a reliable payment processor, an effective website, and a strong email provider. She emphasizes keeping things simple and avoiding distractions from shiny new tools. Instead, Lauren shares strategies on how to get the most out of the essentials without adding unnecessary complexity.
In this episode, Lauren also shares how SEO became the backbone of her first business and how she grew her company by focusing on strategic, high-impact actions. Her approach to SEO is about more than just tools—it’s about understanding the questions your customers are asking and delivering the right answers.
Plus, Lauren introduces us to her brand-new podcast, The Digital Entrepreneur’s Toolkit, where she provides actionable tips, real stories, and inspiration for entrepreneurs wanting to grow their businesses thoughtfully and sustainably. This episode is packed with insightful tips for streamlining your business and focusing on what really moves the needle.
Key Points:
The three essential tools every entrepreneur needs to get started and grow.How to avoid distraction from shiny new tools and focus on what matters.How Lauren used SEO to build and grow her first business.An introduction to Lauren’s new podcast, The Digital Entrepreneur’s Toolkit.Resources:
• Digital Entrepreneur’s Toolkit - www.digitalentrepreneurstoolkit.com
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and
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Ever wondered how to stand out in a saturated content world? This week on Social Media News Live, we dive into the hidden secrets of content creation with Chris Stone, founder of Cast Ahead and co-host of Dealcasters. With over 28 years of experience in the music industry and a successful career helping entrepreneurs and brands navigate the world of podcasting and live streaming, Chris brings unparalleled insights into what makes a creator stand out.
From overcoming the fear of tech to using AI effectively, Chris talks about how creators can set themselves apart from the sea of AI-generated content. He shares his personal strategies for editing, producing clips, and maintaining authenticity while also highlighting the advantages of audio podcasters transitioning to video content. Throughout the conversation, Chris emphasizes the importance of doing the work that others won’t—showing up, being yourself, and standing out in the long game.
Tune in for an engaging conversation packed with actionable tips, expert advice, and a little humor along the way. If you’re a podcaster, content creator, or entrepreneur looking to elevate your brand, this episode is for you!
Key Points:
Using AI as a tool, not a crutch: How to maintain authenticity while leveraging AI for content creation.Standing out in the crowd: Chris’s top strategies for editing and producing content that shines.Transitioning from audio to video podcasting: How seasoned audio podcasters can smoothly move into video and why it’s crucial for growth.Overcoming the fear of technology: Tools and techniques to confidently produce high-quality content without feeling overwhelmed.The power of community: How cultivating a loyal audience can help you thrive in the long game.Resources:
Cast Ahead: www.castahead.netDealcasters: www.dealcasters.live----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and
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Ever thought about hitting the reset button? We sure have! Join Jeff Sieh and Conor Brown as they reflect on what they’d do differently if they had to start their business from scratch. From avoiding rookie mistakes to smarter strategies, this episode is packed with wisdom earned the hard way.
Jeff and Conor dive into the top 10 things they’d change, sharing personal experiences and actionable tips. You’ll hear everything from why you should monetize sooner (yes, even before you’re ready!) to the importance of building your personal brand from day one. They’ll also cover the power of consistency, how to avoid being trapped by vanity metrics, and why collaboration is crucial in today’s creator economy.
Don’t miss this episode if you’ve ever wondered, “What would I do differently if I could start over?” Spoiler alert: It’s about showing up, staying consistent, and—surprise—monetizing sooner than you think!
Key Points:
Monetize Sooner: Don’t wait until you feel “ready”—start with affiliate links, small products, or services now.Collaborate Early: Don’t fear sharing your ideas! Collaboration can open doors you didn’t even know were there.Chase Consistency, Not Numbers: Forget the vanity metrics. Focus on showing up consistently; success will follow.Create a Product From Day One: Whether it’s a lead magnet or a small product, start building something you can offer from the get-go.Own Your Content: Invest in things you own like a website or podcast. Don’t rely solely on social media platforms.Network Like Crazy: Attend more events and connect with people outside your industry. You’ll learn tons and make lasting connections.Build Your Email List: From the beginning, nurture a community with your own email list. Social platforms come and go, but emails stay with you.Hire Help Sooner: Don’t wait until you’re overwhelmed. Hiring help will free you up to focus on what truly matters in your business.Personal Brand: Never stop working on your personal brand—it’s the one thing no one can take away from you.Start Sooner: The perfect time doesn’t exist. Start now, learn as you go, and don’t be afraid to fail.Resources:
Jeff’s Toolbox: JeffSieh.com/toolboxVacation Kingdoms: VacationKingdoms.com----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JP Hightek, a live video and global branding expert, shares his journey from traditional media to building a thriving brand with live video while sharing practical strategies that can transform your business.
From branding insights to the crucial role of community in live streaming, JP offers a masterclass on how to leverage live video to engage audiences, build trust, and convert leads into customers. He explains how live video fosters authenticity, creates a sense of exclusivity, and enhances your brand’s visibility.
Throughout our chat, JP highlights key tactics, including consistent content delivery, premium branding, and integrating live video into your broader marketing plans. Learn how to make your live streams stand out with professional lighting, superior audio, and dynamic branding strategies that captivate your audience.
This episode is packed with actionable advice on elevating your live video game and building a thriving community around your brand.
Key Points:
Using live video to build community and scale your businessImportance of consistency and authenticity in live streamingHow premium branding increases your perceived valuePractical strategies for integrating live video into your businessLeveraging live video to create exclusive, engaging contentResources:
JP Hightek’s Website: www.jphightek.comContent Creators University: contentcreatorsuniversity.com----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences
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Join us for a fascinating conversation with Mike Russell, as he reveals how he’s blending the power of AI with creativity to revolutionize content creation. With over 25 years of experience in radio, podcasting, and audio and video production, Mike shares his journey of using AI tools to grow his YouTube channel Creator Magic, create engaging content, and streamline his workflow.
In this episode, Mike explains how AI fills knowledge gaps, from generating YouTube thumbnails to assisting with video ideation. While AI can be a powerful assistant, Mike stresses the importance of human input, emphasizing that creators must continue to refine their craft. He also discusses the future of AI in content creation, predicting a world where creators may develop AI avatars to engage with audiences around the clock.
Mike’s unique perspective blends practical advice with a thoughtful approach to AI’s role in the creative process, making this episode a must-listen for any creator looking to harness AI while maintaining their authentic voice.
Key Points:
How AI assists in content creation and growing a YouTube channelTools for AI-driven video ideation, thumbnail creation, and content optimizationThe balance between AI assistance and human creativityThe future of AI avatars and 24/7 audience engagementEnsuring content remains authentic in the age of AIResources:
Creator Magic YouTube Channel: Subscribe hereMusic Radio Creative: Visit here----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining...
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Eden Liu is a live streamer and podcaster who has taken the content creation world by storm. Eden shares her unique journey from podcasting to becoming an in-house creator for Camo Studio, shedding light on the evolution of her career and the strategies she employs to create engaging content.
Eden’s story is a fascinating one, starting as a fan of sports podcasts and evolving into a seasoned live streamer. She opens up about her unconventional path, the challenges she faced, and the skills she developed along the way. From her early days of podcasting to her current role at Camo Studio, Eden’s experiences offer valuable insights for aspiring creators.
In this episode, we dive into the nitty-gritty of what it means to be an in-house creator. Eden discusses the importance of community engagement, the balance between personal creativity and brand alignment, and the impact of live streaming on audience interaction. She also shares her tips for handling zero-viewer streams and the significance of preparation and practice in live content creation.
Key Points:
1. Eden’s Unconventional Path:
Transition from podcast listener to live streamer.The impact of early podcasting experiences on her current approach.Learning from other creators and applying those lessons.2. In-House Creator Role:
Balancing brand guidelines with personal creativity.The importance of live streaming and real-time audience interaction.Building and maintaining a community around the brand.3. Practical Tips for Creators:
Handling zero-viewer streams with prepared topics and monologues.Importance of authenticity and building genuine connections.Leveraging AI and other tools for content creation.4. Community Engagement:
The value of offline events and in-person interactions.Creating a welcoming and inclusive atmosphere in live streams.Engaging with the audience and building a loyal following.Resources:
Camo Studio: Camo StudioFollow Eden Liu: Twitter @PikachuLiuOffice Hours Live Streams: Camo’s YouTube Channel----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of...
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Join us for an insightful conversation on the influence of sound in branding and communication with Jodi Krangle, a Toronto-based professional voice-over artist. Jodi has lent her voice to major brands like Dell, HGTV, Nespresso, and Kraft. She shares her expertise on how sound can shape brand perception and elevate business communication.
Jodi delves into her journey from volunteering at the Canadian National Institute for the Blind to becoming a renowned voice actor. She highlights the significance of audio branding and provides practical tips on enhancing the audio quality of podcasts and videos.
Key Points:
The role of sound in shaping brand perceptionInsights from Jodi’s career in voice actingPractical tips for improving audio quality in podcasts and videosThe impact of sound on consumer behavior and marketing strategiesThe importance of consistency and emotional connection in audio brandingResources:
Jodi Krangle’s website: voiceoversandvocals.comAudio Branding Podcast: audiobrandingpodcast.com----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
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This week, we’re thrilled to have the legendary Lou Mongello back with us. Lou has mastered the solopreneur journey, transforming his passion for Disney into a thriving business and now he’s sharing his secrets in his new course, “Blueprint for Solopreneur Success.”
In this episode, Lou dives into what it takes to succeed as a solopreneur. From identifying your “why” to building a sustainable business model, Lou’s course is designed to guide you every step of the way. Whether you’re just starting out or looking to refine your strategy, this episode is packed with actionable insights and practical advice.
Key Highlights:
Identifying Your “Why”: Lou emphasizes the importance of knowing your passion and what sets you apart in a crowded space. Your “why” is crucial in sustaining your motivation and driving your business forward.Building the Foundation: Learn how to lay the groundwork for your business with clear mission statements, differentiators, and strategies that align with your passion.Practical Tools and Tips: Lou shares his favorite tools and methods for staying organized and efficient. From Evernote to Ecamm, discover the resources that can help streamline your workflow.Avoiding Overwhelm: Lou’s course is designed to be accessible and manageable, with daily emails and worksheets that help you build your business step by step without feeling overwhelmed.Community and Support: The importance of surrounding yourself with supportive people and leveraging community to stay motivated and inspired.Resources:
Blueprint for Solopreneur Success: Check out Lou’s new course at loumongello.com – it’s only $7 and packed with valuable insights!Momentum Workshop: Learn more about Lou’s in-person event at loumongello.com/momentum.----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and
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Join us for an eye-opening chat with the dynamic Lindsay Dollinger. Lindsay has successfully balanced a full-time teaching career while growing her coaching business. She shares her journey, strategies, and actionable tips for anyone looking to turn their passion into a thriving side hustle.
We explore:
Balancing Act: Learn how Lindsay juggles teaching full-time and her business. She started small with a Facebook group, then added more as she grew confident.Time Management: Discover her secret for time-blocking and prioritizing income-generating activities. Lindsay emphasizes planning and being intentional with her time.Mindset Mastery: Hear about her mindset shift after a personal tragedy and how personal development helped her through tough times.Overcoming Challenges: Lindsay discusses the hurdles she faced, from time management to dealing with naysayers, and how she overcame them with strategic planning and mindset work.Goals and Vision: She shares her evolving goals, from teaching to fully diving into her business, while highlighting the importance of treating your side hustle with the respect it deserves.Key Takeaways:
Start Small: Focus on one core offer before expanding.Be Intentional: Prioritize tasks that bring the most results.Mindset Matters: Personal development is crucial for growth.Set Boundaries: Clear boundaries help balance work and side hustle.Consistency is Key: Show up consistently to build credibility and success.Resources:
Lindsay Dollinger's Website: lindsaydollinger.comPurpose and Pixie Dust Podcast: Available on all major platforms----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and
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Join us for an insightful Social Media News Live episode as we explore "Essential LinkedIn Video Tips for Every Professional" with our expert guest, Louise Brogan.
During our discussion, Louise covers the importance of optimizing your LinkedIn profile, the best practices for using video, and how to create engaging content that resonates with your audience. She highlights the significance of keeping your profile updated, the value of adding video to your featured and experience sections, and the impact of LinkedIn's algorithm on your visibility.
Key Points:
Optimizing Your LinkedIn Profile: Ensure your profile is up-to-date with a professional photo, a compelling headline, and a detailed about section focused on how you can help others.Utilizing Video on LinkedIn: Add videos to your featured section and experience section to showcase your expertise and engage your audience. Embed captions to make your videos accessible and consider the format (vertical vs. horizontal) that best suits your content.Engagement and Algorithm: Encourage engagement by creating content that sparks conversation. Regularly update and repost content to maintain visibility and train the LinkedIn algorithm to show your posts to a broader audience.Live Streaming and Interaction: Leverage live streaming to connect with your audience in real-time. Schedule your live events in advance to build anticipation and gather more attendees.Resources:
Louise Brogan's Website: louisebrogan.comLinkedIn Profile Optimization: Check out Louise's YouTube channel for tutorials on optimizing your LinkedIn profile and adding video content.----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live...
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This week, Katie Fawkes and Natalie Burnett from The VHS Club discuss the ins and outs of starting a video podcast. These dynamic duos share their journey from childhood friends to video podcasting enthusiasts, offering a candid look at the challenges and triumphs of their creative venture.
Katie and Natalie kick off by recounting their initial hurdles, from overcoming perfectionism to managing technical aspects. Katie, a seasoned Ecamm user, discusses how familiarity with the tool eased their startup process, while Natalie, new to the scene, shares her apprehensions and how she tackled them.
Key Points:Overcoming Perfectionism: Katie and Natalie share their initial hurdles and how they overcame them to start their video podcast.Technical Setups: Recommendations for beginners on using familiar and user-friendly tools like Ecamm and YouTube.Audience Engagement: The importance of interactive elements and community feedback in growing a podcast.Consistency and Balance: Tips on maintaining a regular podcast schedule while balancing personal and professional commitments.Merchandise Store: How their Fourth Wall store has enhanced audience connection and support.
Resources:The VHS Club Podcast: thevhsclubpod.comFourth Wall: A platform for easily setting up a merch store.----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from...
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This week, we discuss the cutting-edge integration of Ecamm and Zoom with Doc Rock and Andy Carluccio. These experts share how this powerful collaboration transforms virtual meetings into professional broadcast-quality experiences.
Doc Rock dives into the capabilities of Ecamm's virtual camera, which allows you to bring all the features of Ecamm into Zoom, Teams, and other platforms. He explains how Zoom ISO further enhances this integration, enabling seamless audio mixing from Zoom into Ecamm.
Andy Carluccio discusses the user-friendly nature of this integration. Even those who aren't tech-savvy can easily use these tools, as everyone is familiar with Zoom. This makes it incredibly simple for guests to join and participate without any technical difficulties.
Throughout our conversation, Doc and Andy provide insights into the many applications of this integration, from enhancing live streaming and podcasting to remote production and webinars. They stress the significance of high production value in engaging your audience and delivering impactful messages.
Key Points:Ecamm and Zoom Integration: How the virtual camera and Zoom ISO enhance your virtual meetings.Ease of Use: The familiar interface of Zoom makes it simple for guests to join and participate.High-Quality Resolution: Business accounts can stream up to 1080p, ensuring clear and professional visuals.Boosting Engagement: Showcasing Zoom comments on screen can significantly increase viewer interaction.Versatile Applications: Perfect for live streaming, podcasting, remote production, and webinars.
Resources:Ecamm - Ecamm and Zoom integration is available for Pro Accounts. Save 15% on your first purchase with code JEFF15.----------------------
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm...
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In this episode, we unlock the secrets to supercharging your productivity with Kris Ward, founder of the "Win The Hour, Win The Day" philosophy. Kris, a leading productivity coach, shares her journey and top techniques to help you optimize your workflow and scale your business effectively.
In this episode, Kris discusses the pitfalls of traditional to-do lists and why they can actually hinder your productivity. She introduces the concept of the Signature Super Toolkit and explains how it can revolutionize your daily operations. Kris also talks about the importance of managing your calendar effectively and the impact of working at a deliberate pace.
Key Points:
Abandoning traditional to-do lists for more effective productivity strategies.Utilizing Signature Super Toolkits to streamline workflows.The significance of managing your calendar like a time bank account.Why speed can actually hinder your productivity and how to combat it.The role of a well-structured team in accelerating business growth.Resources:
Free Gift from Kris: Free Gift from KrisWin The Hour, Win The Day podcast: Win The Hour, Win The Day----------------------
Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.
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