Episodi
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In this special episode of Special Ops, Emma sits down with Richard and Saka in London to discuss the operational strategies that have propelled Shockwave's international success. They delve into the intricacies of team building, communication, and the importance of purposely slowing down to speed up and avoid costly mistakes. How deliberate can operational planning be, coupled with understanding individual team dynamics, and how can it all lead to seamless collaboration and higher productivity. Check out actionable insights and strategies to help you manage your own global teams more effectively.
The team reveals how proactive communication and an innovative meeting structure allow Shockwave to operate smoothly across the pond and oceans!
Be sure to stick around at the end to catch the featured playbook inside the Visionary Vault now to elevate your team operations. https://specialopspodcast.com/visionary-vault
(00:00) Meet the Team: Richard and Saka
(00:50) Building International Teams
(03:37) Daily Operations and Communication
(07:11) Personal Connections and Team Bonding
(09:25) Saka's Role and Contributions
(12:10) Effective Communication in Teams
(13:00) Managing Workload and Stress
(14:37) Adapting Communication Styles
(17:35) Challenges with International Teams
(18:22) Avoiding Micromanagement
(26:10) Concluding Thoughts and Future Plans
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with the Shockwave team:
Website: https://specialopspodcast.com/
Richard: [email protected]
Saka: [email protected]
Get in Touch with Emma Rainville:
YouTube: https://www.youtube.com/@specialopspodcast
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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The Special Ops Podcast is launching a new spinoff show! Join host Emma Rainville opposite Ryan Poteet from Gordon Reese as they delve into FTC compliance for direct response marketers, online sellers, and e-commerce brands.
Deceptive advertising has cost businesses over $5 billion in recent years, and many marketers don't even know they're at risk. In this debut episode of 'Marketing On Trial,' they discuss common misconceptions about compliance, the magnitude of FTC fines for deceptive advertising, and how to avoid being the next target.
Discover the most common misconceptions around FTC regulations, actionable insights on avoiding fines, and strategic steps to audit your marketing for legal risks. From misleading claims to false urgency tactics, we break down what you need to know to keep your business safe.
Be sure to grab yourself a copy of the free FTC Compliance Checklist available at the Special Ops Podcast website and subscribe for more expert insights to protect and scale your business. https://specialopspodcast.com/visionary-vault
(00:00) Introduction to FTC Fines and Compliance
(00:10) Common Misconceptions in Marketing Compliance
(00:44) Welcome to Marketing On Trial
(01:22) Understanding FTC Consumer Protection Laws
(04:28) Subscription Billing Compliance
(06:55) Deceptive Advertising and Misleading Claims
(08:16) Proving Claims with Evidence
(13:11) Risk Tolerance in Marketing
(16:09) Leveraging Survey Data for Marketing Claims
(16:42) Legal Considerations for Health Products
(17:45) Weight Loss Supplements and GLP-1 Activators
(18:37) False Urgency in Marketing
(21:13) Effective and Legal Urgency Tactics
(24:53) Pricing Strategies and Legal Pitfalls
(32:13) Conclusion and Action Steps
Get in Touch with Ryan Poteet:
Website: https://www.grsm.com/
LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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Episodi mancanti?
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If you’ve been following this 3-part arc with Yara, you know we’ve been hammering home the same critical idea from every angle: Ops and Marketing must align, or you bleed money.
In today’s final conversation, we dive into the cultural and leadership side of the problem— including some painful lessons around toxic teams and the communication breakdowns that plague scaling businesses.
This is the final episode in our deep dive with Yara Golden on the great divide between Marketing and Ops. You’ve heard the strategy. You’ve heard the process. Today, we tackle the cultural minefields, personality clashes, and the one hire Emma regrets the most. If you’ve ever kept someone too long or felt your team was more of a sorority house than a business, this is the episode for you.
Plus, if you missed the last two episodes with Yara, then this third episode of the three-part series is the perfect catch-up. If you’d love to have her back in future episodes, let us know in the comments below!
Finally, remember to stick around at the very end so you can download the featured Marketing and Ops alignment Blueprint inside the Visionary Vault.
(00:00) Introduction
(00:13) The Marketing vs. Operations Dilemma
(00:46) Guest Introduction: Yara Golden
(01:44) The Hidden Costs of Misalignment
(03:56) The Importance of Process and Strategy
(05:25) Building Team Trust and Communication
(07:20) Personality Types and Team Dynamics
(14:45) Vulnerability and Commitment in Teams
(17:43) Podcast Performance Concerns
(18:10) Building a Team of Leaders
(19:47) Firing and Letting Go
(23:51) Positive Departures and Growth
(26:02) Aligning Marketing and Operations
(27:51) Creative Meetings and Notes
(32:29) Conclusion and Resources
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with Yara Golden:
Website: https://yaragolden.com/
Facebook: https://www.facebook.com/yaragolden
Instagram: https://instagram.com/yara.golden
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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What if the real reason people say “no” to your offer has nothing to do with your product, but how you're presenting it? Nick Verge, copywriting and marketing psychology expert, is back, and today we’re unpacking why customers hesitate even when they need what you’re selling.
Nick walks us through the psychology of objections, showing how a “no” is often just a disguised “not yet.” We dive into how to disarm resistance using copy that speaks directly to your customer’s fears, identity, and future vision. From micro commitments and open loops to empathy-driven persuasion and smart future pacing, you’ll learn how to flip doubt into decisive action—without being pushy or manipulative.
If you’re tired of guesswork and want to finally understand what drives buying behavior, this one is for you. Tune in to learn how to rewrite your copy, retarget smarter, and make your offer resonate like never before. And don’t forget to grab our free Psychological Sales Trigger Cheat Sheet from our Visionary Vault.
In This Episode:
-Meet copywriting expert Nick Verge
-How to flip a “no” into a “yes”
-Why using user-generated content alone kills credibility
-Copywriting persuasion tricks that convert
-The “want” formula for ads to hook emotions fast
-The power of micro commitments and how to set them up
-Pain sandwich: Ron Lynch’s technique
-How to implement identity-based selling
-5 steps to overcoming buyer resistance
-Creating testimonials and urgency with real scarcity
-How to use future pacing to lock in sales
-The importance of testing your sales funnel
-Why extensive research is critical
-How to contact Nick and access his copywriting guide
Resources Mentioned in the Episode:
Download Nick Verge’s Copywriting Guide: https://www.nickverge.com/gigadoc
Listen to the Previous Episode with Nick: https://www.youtube.com/watch?v=ppDQPtVAPx0
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with Nick Verge:
Website: https://www.nickverge.com/
LinkedIn: https://www.linkedin.com/in/nick-verge-196731150/
Instagram: https://www.instagram.com/nicholasverge/
YouTube: https://www.youtube.com/user/TheNVD21
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram:
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Are your marketing and operations teams speaking different languages? If your marketing team is constantly over-promising while your operations team struggles to deliver, you may be facing a hidden problem that could cost your business big. The disconnect between these two departments creates inefficiency and quietly undermines your efforts to scale your business.
In this episode, Yara Golden returns to discuss how marketing and operations can align to drive business success. We examine how marketing tends to operate in a creative, idea-driven environment, while the operations team excels in execution and tangible results. Understanding this difference is key to bridging the gap and ensuring that both teams are working toward the same goals.
If you’re ready to align your teams and start scaling without chaos, make sure to grab our free Marketing and Ops Alignment playbook in the Visionary Vault. Don’t let disjointed teams hold you back—take action now!
In This Episode:
-Introduction to the marketing vs operations conflict
-Why marketing and operations seem to speak different languages
-Bridging the gap between brainstorming and execution
-The WAVE system: commitments vs. goals
-The importance of transparency and cadence
-The role of masterminds and continuous learning for growth
-Why adopting a growth mindset is crucial for marketers
-How to handle conflicts between ops and marketers
-Effective leadership strategies for conflict resolution
-The role of company culture in fostering team alignment
-The importance of clear communication and constructive feedback
-Key takeaways and how to connect with Yara Golden
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with Yara Golden:
Website: https://yaragolden.com/
Facebook: https://www.facebook.com/yaragolden
Instagram: https://instagram.com/yara.golden
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
The podcast was produced by Top 10 Podcasts https://top10podcasts.com/start
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Are you charging less than you’re worth? In today’s episode, I’m hosting Robin Waite, an author, business coach, and the founder of Fearless Business, to discuss the importance of pricing for your business success. Robin breaks down the mistakes most entrepreneurs make when setting prices and how those errors can significantly hurt their profitability.
You’ll learn how to avoid underpricing your services and why understanding your business’s financials is key to building a sustainable and profitable business. Robin also highlights why customer retention is just as important as acquisition when it comes to boosting your bottom line.
If you’re still on the fence about raising your prices, Robin’s expert advice will give you the confidence to take action today. Don’t forget to grab a signed copy of his book, Take Your Shot (https://www.fearless.biz/), for more practical business strategies that will transform the way you think about product pricing and profitability.
In This Episode:
- Common pricing mistakes that businesses make
- Customer retention strategies for better profit margins
- How to overcome the impostor syndrome and increase prices
- Pricing strategies for services versus products
- Actionable steps to boost profitability and growth
- Using incremental price increases for business growth
Apply for a Signed Copy of Robin’s book, Take Your Shot - How to Grow Your Business, Attract More Clients and Make More Money: https://www.fearless.biz/
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with Robin Waite:
Website: https://www.fearless.biz/
Instagram: https://www.instagram.com/robinmwaite/
LinkedIn: https://uk.linkedin.com/in/robinmwaite
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
The podcast was produced by Top 10 Podcasts
https://top10podcasts.com/start
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Are you pouring money and effort into marketing challenges that just aren't converting? Your challenge structure could be the real problem. I’m joined by Mikhail Kuznetsov, an expert in high-ticket offers and challenge marketing. He reveals the hidden operational mistakes that may be quietly sabotaging your sales.
Mikhail explains how to use strategic pre-challenge tactics and precise communication systems to drive massive conversion rates. He shares the exact cadence formula for successful challenges and demonstrates how orchestrating perfect harmony between marketing, ops, and customer support creates a winning pitch.
Want to double your high-ticket offer conversions and maximize your profits? Tune in now and grab our free Seven-Figure Challenge Blueprint (https://specialopspodcast.com/visionary-vault) to start creating high-converting challenges for your business.
In This Episode:
-What makes a successful high-ticket challenge?
-Why collaboration and communication across teams are critical
-The importance of analyzing metrics and feedback
-How to plan for conversions and ROI
-The operational cadence of a successful challenge
-Pricing strategy for challenges
-Structuring upsells and VIP offers
-Creating a winning pitch
-Positioning and presenting an offer effectively
-How to use bonuses to close sales
-How post-challenge follow-up helps to build relationships
-How to create a downsell to increase conversions
-Conclusion and how to interact with Mikhail
Get in Touch with Mikhail Kuznetsov:
Instagram: https://www.instagram.com/mvkbiz/
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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Are your teams just getting by or thriving under true leadership? Today, I sit down with leadership expert Andy Neillie to discuss why leadership always trumps management. Andy, who has spent years working with teams around the world, shares invaluable insights on transforming managers into high-performing leaders.
We explore different leadership styles, discuss the importance of being kind versus nice, and how to handle tough conversations without damaging trust.
Andy's years of experience, along with the strategies he’s developed, will help you improve your leadership skills while fostering an environment of trust and growth. Tune in now if you’re ready to stop managing and start leading. Be sure to subscribe to our Visionary Vault for expert strategies on building high-performing teams and impactful leadership.
In This Episode:
- The difference between leadership and management
- Why managers struggle to transition into leadership
- How a manager's lack of leadership impacts the team
- Common leadership traits that demoralize employees
- The importance of trust in leadership
- Balancing empathy and accountability in leadership
- Creating a feedback-friendly environment
- Framework for high-impact leadership conversations
- Foundational skills for aspiring leaders
- How leadership vision unifies teams and drives performance
- Addressing high turnover and its impact on leadership
- How leaders can prevent burnout in teams
- Recommendations for top leadership books and resources
Resources Mentioned In the Episode:
Sign up to get Andy’s eBook, The Three Imperative Leadership Conversations: https://neillieleadershipgroup.com/blog/
The Four Leadership Necessities Resource: https://neillieleadershipgroup.com/resources/leader-resources/
The Top 20 Leadership Books Blog: https://neillieleadershipgroup.com/the-top-20-leadership-books-for-2024-plus-two-essential-bonus-reads/
What Got You Here Won't Get You There By Marshall Goldsmith: https://a.co/d/eHxzVLH
Atomic Habits By James Clear: https://a.co/d/0zxoKQg
The Discipline of Market Leaders by Michael Treacy: https://a.co/d/68h0xxA
The Leadership Challenge by James Kouzes and Barry Posner: https://a.co/d/h8K8But
Buy Back Your Time by Dan Martell: https://a.co/d/7yTQZL6
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with Andy Neillie:
Website: https://neillieleadershipgroup.com/
Facebook:
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Are you struggling with low conversions despite having a great product? Your messaging—not your offer—could be the real problem. In today’s episode, marketing psychology expert Nick Verge reveals the hidden psychological mistake that’s quietly costing you sales and how fixing it could double your revenue overnight.
Nick breaks down how top brands use deep psychological triggers to connect with customers on a subconscious level, driving massive action. He dives into the complexity of consumer psychology and demonstrates how you can craft messages that truly resonate with your audience, beyond just selling a product.
Want to optimize your offers and maximize your sales? Tune in now and grab our free Psychological Triggers Cheat Sheet to start applying these powerful insights today!
In This Episode:
- Introduction to marketing psychology
- Sample case study: transforming a tanked offer
- Research process: getting inside the customer's head
- The power of messaging: the inside-out method
- The role of emotions in marketing
- Mechanisms and quiz funnels that trigger emotions
- Why selling emotions first instead of logic works
- Four steps to improve your marketing message strategy
- The power of research and direct customer interactions
- Testing and optimizing offers for conversion rate optimization
- The importance of team collaboration in copywriting
- Closing thoughts and contact information
Get in Touch with Nick Verge:
Website: https://www.nickverge.com/
YouTube: https://www.youtube.com/user/TheNVD21
Instagram: https://www.instagram.com/nicholasverge/
LinkedIn: https://www.linkedin.com/in/nicholas-verge-196731150
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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Hiring the right people isn’t just about finding someone smart or a great team player. It’s about putting the right person in the right role. Too many businesses make the critical mistake of mixing creatives and operators, expecting them to thrive without a proper structure. That often leads to chaos.
So today, I sit down with messaging and leadership expert Yara Golden to unpack why marketing and operations teams often find themselves at odds and, more importantly, how to fix it. We dive into real-world examples of misalignment and how a lack of clear roles and expectations can lead to frustration.
We also explore how to set up iteration loops that allow creatives the freedom to experiment while giving operators the structure they need to keep projects on track. When these teams learn to work together, businesses don’t just grow—they scale with precision and efficiency.
Don’t let the wrong hires or poor management decisions hold your business back. Listen to the conversation and then download our free High-Performance Hiring Blueprint inside our Visionary Vault. The insights will help you hire and manage your team the right way—so you can scale faster and with less stress.
In This Episode:
- Common hiring mistakes business owners make
- A personal example of misalignment in business
- How creatives struggle with operational roles
- The role of operators in structuring creative ideas
- Setting up iteration loops for marketing and operations
- The importance of clear expectations in teamwork
- Why strategy is the foundation of successful execution
- Fixing toxic relationships between creatives and operators
- How to access the free hiring blueprint resource
Get in Touch with Yara Golden:
Website: https://yaragolden.com/
Facebook: https://www.facebook.com/yaragolden
Instagram: https://instagram.com/yara.golden
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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Too many entrepreneurs start a business for freedom, only to find themselves stuck in endless work, unable to step away without everything falling apart. If that sounds familiar, this episode is for you. I sit down with James P. Friel, business consultant and CEO of FG Ventures, to break down how to build self-managed teams.
James shares the exact Business Freedom Formula that transformed his career and helped countless entrepreneurs scale their businesses while working less. We dive into the power of delegation, systemization, and agile leadership, so you can build a team that runs smoothly—even when you're not there.
If you’ve ever struggled with trusting your team, letting go of control, or making sure the right decisions are made without you, James’ delegation framework will help you free up your time while scaling your business. So, hit play and then visit our Visionary Vault for exclusive resources on this and much more!
In This Episode:
- James' journey from corporate to entrepreneurship
- The concept of a self-managed team
- Challenges when transitioning to a self-managed team
- Why failing to delegate will cost you
- The four levels of the DADD delegation framework
- The role of trust in delegation and how to build it
- Strategies for effective project management
- Evaluating team fit
- How to transition decision-making effectively
- Personal success stories
- Key takeaways and recommendations
Resources Mentioned in the Episode:
James Friel’s Article, This 3-Word Mantra Will Make Your Job Easier and Less Stressful: https://www.entrepreneur.com/living/this-3-word-mantra-will-make-your-job-easier-and-less/343679
Jack Welch’s Book, Winning: The Ultimate Business How-To Book: https://a.co/d/0dmixQx
Annie Duke’s Book, Quit: The Power of Knowing When to Walk Away: https://a.co/d/8kWjpp0
Will Storr’s Book, The Status Game: On Human Life and How to Play It: https://a.co/d/eVuORkt
Get in Touch with James P. Friel:
Website: https://jamespfriel.com/
LinkedIn:https://www.linkedin.com/in/jamespfriel/
Instagram: https://www.instagram.com/james_p_friel/
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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Most businesses obsess over customer acquisition but neglect what happens next. If you think a sale is the finish line, you’re leaving money on the table. Today, I am chatting with Mark Stern, founder of Custom Box Agency, to explore how strategic experience design can transform your onboarding, improve retention, and turn customers into loyal advocates.
Mark shares his journey from corporate consulting to entrepreneurship and why a broken onboarding experience inspired him to launch his company. He reveals the psychology behind customer engagement, how to gamify the onboarding process, and why a blend of digital and physical experiences can create a powerful connection with your audience.
If you’re ready to stop losing customers and start creating retention-driven experiences, listen to this insightful conversation and then head over to Custom Box Agency to book a free consultation with Mark’s team.
In this Episode:
- Why onboarding is critical for customer retention
- Mark Stern's journey and business evolution
- How poor onboarding impacts retention and churn rates
- The benefits of blending physical and digital experiences
- Health supplement company's retention strategy
- Travel blogger retention tactics
- Association newsletter ideas
- How to design a strategic customer experience
- Key metrics for evaluating onboarding success
Get in Touch with Mark Stern:
Website: https://customboxagency.com/
LinkedIn: https://www.linkedin.com/in/marustern
Instagram: https://www.instagram.com/marksternofficial/
Get in Touch with Emma Rainville:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram: https://www.instagram.com/emma_rainville512/
LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru
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Are you managing your business costs effectively? Mastering cost management could be the key to driving your company's profitability. So, in today’s episode, we guide you through a tactical approach that turns every dollar into a stepping stone for growth.
You’ll discover how strategic financial analysis can transform the way you manage cash flow. We will unpack the challenges of balancing expenses with growth, offering actionable insights on how to budget, renegotiate contracts, and eliminate wasteful costs.
You’ll also learn why cost accounting isn’t just about tracking dollars in and out but about ensuring every investment returns multiple times over. Tune in now for an actionable guide to mastering cost management, and visit our Visionary Vault for additional resources and action guides to simplify your financial planning process.
In this Episode:
- Introduction to cost management
- Understanding cost management and financial planning
- Why businesses need "proper" financials
- Actionable steps for cost management
- Final thoughts and free resources on cost management
Get in Touch with Us:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram:
https://www.instagram.com/emma_rainville512/
https://www.instagram.com/travis.cambridge/
LinkedIn:
https://www.linkedin.com/in/emmarainvilleoperationsguru
https://www.linkedin.com/in/travisgomez/
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If your competitors are answering the phone faster than you, they’re taking your business! Studies show that responding to a lead within five minutes makes them 100 times more likely to convert—yet most businesses take hours if not days.
In this episode, we dive into lead response mastery, showing you how to optimize your sales process, engage potential customers immediately, and ensure you’re the first (and best) option they choose.
We’ll walk you through key strategies, from leveraging automation and AI to hiring low-cost offshore team members who can engage leads in real time. Whether it’s abandoned carts, booked calls, or live chat, you’ll learn how to refine every touchpoint in your customer journey for maximum conversions.
Don’t let slow response times cost you revenue. Listen in and then grab our Lead Response Time Mastery Guide in the members’ portal —implement our proven tactics and watch your business grow!
In this Episode:
- Introduction to lead response mastery
- Key metrics for lead response time
- Customer service and sales metrics
- Sales automation and tools for lead response
- Optimizing the customer experience
- Action steps for improving lead response
- How to access the lead response resources
Get in Touch with Us:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram:
https://www.instagram.com/emma_rainville512/
https://www.instagram.com/travis.cambridge/
LinkedIn:
https://www.linkedin.com/in/emmarainvilleoperationsguru
https://www.linkedin.com/in/travisgomez/
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Bad data leads to bad decisions—period. If you’re not tracking the right numbers (or worse, not tracking them at all), you’re flying blind and burning money in the process. In today’s episode, we share just a systematic approach to tracking the right data and making moves based on what actually works.
We get into why most businesses measure CLTV the wrong way and how the order in which customers see your products directly impacts how much they spend. We talk about email marketing and share practical strategies, such as offering incentives and intentional engagement for customer retention.
If you’re still relying on gut instinct instead of clear, data-driven insights, you’re wasting time, money, and opportunities. Listen to the full episode and then grab our Data Quality Mastery Guide to start scaling your business on purpose.
In this Episode:
- The importance of data quality
- The power of data insights
- Understanding Customer Lifetime Value (CLTV)
- Optimizing customer journeys to increase lifetime value
- Mastering split testing to boost ROI
- How to optimize membership retention
- Effective email marketing strategies
- Leveraging data for better marketing
- Free resources for data analysis
Get in Touch with Us:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram:
https://www.instagram.com/emma_rainville512/
https://www.instagram.com/travis.cambridge/
LinkedIn:
https://www.linkedin.com/in/emmarainvilleoperationsguru
https://www.linkedin.com/in/travisgomez/
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What does it take to go from having no systems to running a thriving agency in a year? We sit down with Chris Encarnacion to uncover his incredible journey. A year ago, Chris was just figuring out the basics. Today, he's running multiple VSL productions across cities with a strong team that has transformed his business—and his life.
From brutal work hours to building a dream team and saying no to misaligned clients, Chris shares how he went from burnout to mastery. Chris explains the value of relentless hustle and learning from failure, but here’s the twist—hard work alone won’t scale you.
He reveals how shifting focus from talent to values helped him build a team he trusts and why having clear systems, SOPs, and KPIs became his agency’s game-changer. If you’re a business owner struggling to scale or a leader stuck doing all the things, this conversation is for you.
Plus, Chris is offering a free VSL audit for our listeners. Head over to https://specialopspodcast.com/ to grab this opportunity and level up your video content today!
In this Episode:
- Chris Encarnacion's journey to success
- Building a strong team
- From survival mode to a clear vision
- Finding the right clients
- Scaling with systems and leadership
- Why the speed of implementation is critical
- Being able to say ‘no’ when it's not a fit
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Connect with Chris Encarnacion:
Website:https://chris78744.wixsite.com/vsl-adz-3
LinkedIn: https://www.linkedin.com/in/chris-encarnacion-347179134
Get in Touch with Us:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram:
https://www.instagram.com/emma_rainville512/
https://www.instagram.com/travis.cambridge/
LinkedIn:
https://www.linkedin.com/in/emmarainvilleoperationsguru
https://www.linkedin.com/in/travisgomez/
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If you've ever struggled with navigating payment processing, reducing fees, or avoiding pitfalls like chargebacks or frozen funds, this conversation is a must-listen. We're sharing hard-earned insights and proven strategies to help you keep your merchant accounts healthy and your profits flowing.
We break down the essentials every business owner needs to know about merchant accounts and share tips for preparing your business to handle growth without scaring off your payment processors.
You'll learn how to communicate effectively with brokers and processors to prevent surprises and stay ahead of the game. Plus, we dig into the numbers that matter most—keeping your chargebacks and refund rates in check while avoiding red flags.
Whether you're just starting out or scaling rapidly, understanding the nuances of merchant accounts can be the difference between smooth sailing and unexpected financial setbacks. Tune in for actionable insights to optimize your accounts and protect your business’s bottom line.
YouTube Timestamps
- What is a merchant account?
- When to transition to a dedicated merchant account
- How to apply for a merchant account
- Managing merchant accounts when scaling
- Best practices for healthy merchant accounts
- Why consistency and business updates matter to merchants
- How to access resources on merchant account management
Get Exclusive Resources on Merchant Accounts Management:
https://specialopspodcast.com/visionary-vault
Get in Touch with Us:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram:
https://www.instagram.com/emma_rainville512/
https://www.instagram.com/travis.cambridge/
LinkedIn:
https://www.linkedin.com/in/emmarainvilleoperationsguru
https://www.linkedin.com/in/travisgomez/
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Are you living optimally? What if the key to reaching your peak performance lies in something as simple as minerals? Barton Scott, a chemical engineer and founder of Upgraded Formulas, joins us to share his compelling journey from personal tragedy to pioneering breakthroughs in health optimization.
You’ll hear the pivotal story of how a preventable loss reshaped his mission and led to a revolutionary approach to wellness—one that focuses on actionable steps, accurate testing, and building sustainable health from the inside out.
Barton explains how mineral deficiencies are often the hidden culprits behind many chronic or severe health issues. You’ll discover why traditional blood tests aren’t enough, why tissue testing is a game-changer, and how identifying and addressing your unique deficiencies can radically improve your energy, focus, and overall quality of life.
Ready to reclaim your energy and vitality? Join the conversation now for practical steps and the tools you need to live life optimally.
In this episode:
- Introducing Barton Scott
- The importance of minerals in health
- Testing and understanding your body functions
- Challenges with the traditional healthcare system
- Upgraded Formulas’ philosophy of health and wellness
- Conclusion and action steps
Get in Touch with Barton Scott:
Website:https://www.upgradedformulas.com/
Instagram: https://www.instagram.com/askbarton/?hl=en
LinkedIn: https://www.linkedin.com/in/1bartonscott
Get in Touch with Us:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram:
https://www.instagram.com/emma_rainville512/
https://www.instagram.com/travis.cambridge/
LinkedIn:
https://www.linkedin.com/in/emmarainvilleoperationsguru
https://www.linkedin.com/in/travisgomez/
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Since February 2020, consumer prices have surged by an unprecedented 21.2%—a sharp contrast to the 18.9% increase over the entire decade from 2010 to 2019. Today, we’ll focus on this spike in inflation, its financial strain on your business, and the urgent need for strategies to protect profitability amidst rising costs.
We’ll cover seven essential strategies for inflation-proofing your business and explore practical ways to protect your margins without losing customers. We'll also discuss the value of optimizing your supply chain and why AI can be your best friend in streamlining operations.
Plus, we’ll share the inspiring example of Campbell’s Soup, a brand that’s thrived through multiple economic downturns, showing you how smart marketing can make all the difference.
Don’t forget to check out our free resource guide in the Visionary Vault to get even more tips on safeguarding your business in these challenging times.
Episode Highlights:
- Strategy #1: Understand how inflation impacts your business
- Strategy #2: Adjust pricing without losing customers
- Strategy #3: Improve operational efficiency and profit margins
- Strategy #4: Optimize your supply chain for cost savings
- Strategy #5: Focus on marketing that builds long-term value
- Strategy #6: Cutting unnecessary costs without losing quality
- Strategy #7: Building long-term customer loyalty through engagement
- Recap: 7 key strategies to inflation-proof your business
Explore Free Resources at the Visionary Vault:
https://specialopspodcast.com/visionary-vault
Get in Touch with Us:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram:
https://www.instagram.com/emma_rainville512/
https://www.instagram.com/travis.cambridge/
LinkedIn:
https://www.linkedin.com/in/emmarainvilleoperationsguru
https://www.linkedin.com/in/travisgomez/
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Are you prepared for the regulatory shifts in 2025? Ryan Poteet of Gordon Rees Scully Mansukhani joins today’s episode to break down the upcoming FTC and FDA changes that every advertiser and e-commerce entrepreneur needs to know.
Ryan shares his invaluable insights as a partner at one of the nation’s leading advertising and e-commerce law firms. From subscription billing transparency to truth-in-advertising mandates, we discuss the rules that could save your business from hefty fines or legal battles.
And that’s not all—Ryan also reveals insider tips on monitoring affiliate claims, performing compliance audits, and implementing website terms and conditions to protect your business from adverse legal issues.
But it’s not just about avoiding penalties—it’s about staying competitive. Tune in to discover how to stay ahead of the curve and adapt your business model to comply with the changes.
In this episode:
- Introducing Ryan Poteet
- Upcoming FTC and FDA changes in 2025
- Key FTC regulations for advertisers
- Proactive steps for advertisers to comply with regulations
- Predictions for 2025 with the new administration
- Upcoming FDA changes? Telehealth and Telemedicine
- FDA violations and call centers
- Future of some popular weight loss supplements and drugs
- Importance of website terms and conditions
Get in Touch with Ryan Poteet:
Website: https://www.grsm.com/
LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba
Get in Touch with Us:
Website: https://specialopspodcast.com/
YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1
Instagram:
https://www.instagram.com/emma_rainville512/
https://www.instagram.com/travis.cambridge/
LinkedIn:
https://www.linkedin.com/in/emmarainvilleoperationsguru
https://www.linkedin.com/in/travisgomez/
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