Episodi
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If you are a product business up to 70% of your yearly turnover can come during Q4, I chat with previous Guest Hannah Spicer on how you can ensure you are getting the most out of your emails to drive your sales.
Areas we chat about
Approaching Black Friday and deciding on your sales & promotional strategy for the quarter
Reviewing what worked the previous year, testing and warming up your email list
Key Metrics to track and how they might be slightly different this time of year.
Reviewing your segmentation
Frequency and timing of emails
Post Black Friday & Christmas strategies
Emerging trends in Email Marketing
Emailing on Christmas Day what works and what doesn'tRetaining new customers gained during the Christmas season and transforming them into loyal repeat buyers
Guest Bio
Hannah Spicer is a Klayviyo email marketing expert having worked with Premium and Luxury ecommerce brands on email marketing from 2005. With 20 years experience consulting & supporting businesses in the fashion beauty and lifestyle sector to maximise their own email marketing
Listen to Hannah previous episode https://podcasts.apple.com/gb/podcast/mastering-email-marketing-for-your-business-with/id1577771045?i=1000647463616
https://www.instagram.com/hannahspicer_consulting/
https://www.hspicerconsulting.com/
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
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Removing friction and making it easier for your customers to buy is key if you have a product business. This weeks episode I chat with Mel Eilers a Many chat expert where we talk about Chat funnels and why you should be using them and how they can benefit your business
Benefits of Using Manychat
- Mel breaks down what Manychat is and its compliance with Meta, highlighting its approval and the rules to abide by.
Use Cases and Examples
- Nicole and Mel discuss successful use cases of Manychat, including Instagram Live events and story mentions that drive engagement and increase sales.
Components of a Chat Funnel:
- Key components are discussed, such as personalization, the importance of re-engagement and pivoting conversations to maintain customer interest.
Integration with Existing Strategies
- Mel provides insights on how to integrate Manychat with your existing marketing strategies to enhance customer engagement and conversion rates.
Analytics and Measuring Success
- The importance of analytics in Manychat and how brands can track the effectiveness of their chat funnels to optimize their strategies.
Preparing for High-Traffic Seasons:
- Mel discusses the importance of list-building and strategic planning using Manychat, especially heading into high-traffic sales periods like Black Friday.
Guest Mel Eilers
The âManychat queenâ â Mel Eilers is a Manychat Messenger Expert and Agency Partner who works with coaches, personal brands and retailers to help them maximise their sales and leads from Instagram, all whilst freeing up the to-do list and saving time in the DMs.
Mel helps brands personalise their connection with followers through Manychat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey.
She has shared the online stage with Amy Porterfield and Michael Hyatt at the Rise Above Summit; spoken on the Chat Marketing Podcast and also delivered various masterclasses and webinars.
Mel is recognised as a go-to expert for Manychat, building automations for clients such as online business coach Teresa Heath-Waring, mentoring site Photography Farm and the Resilient Retail Coach, Catherine Erdly.
IG: https://www.instagram.com/socially_sound/
LI: https://www.linkedin.com/in/melanieeilers/
Website: www.sociallysound.co.uk
Email: [email protected]
Freebie: Manychat Starter Kit - https://sociallysound.thrivecart.com/ig-chat-funnels-starter-kit/
NEW: Manychat Beta Course
https://sociallysound.thrivecart.com/manychat-ig-accelerator/
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
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Episodi mancanti?
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Today's episode of start scale succeed delves into the intriguing world of crowdfunding with our special guest, Danielle Wallington, the visionary founder of Flock here,
Join us as Danielle reveals her journey of raising over ÂŁ20,000 in just over 30 days through crowdfunding. Discover how she turned her idea, stemming from co-working meetups and the need for recommended workspaces for women, into a successfully funded project.
In this episode, we unpack the essentials of launching a crowdfunding campaign, including setting precise funding targets, choosing the right crowdfunding model, and crafting a strategic marketing plan.
Danielle provides insights into
Her top tips for crowdfunding
The importance of mindset and positivity
Setting funding targets
Planning the campaign.
Post campaign
Whether you're an aspiring entrepreneur or a seasoned business owner looking to explore crowdfunding, this episode is packed with actionable advice to help you achieve your fundraising goals.
Guest
Danielle Wallington is the founder of Flck here a coworking and community app, she is a business mentor & tech founder
https://www.linkedin.com/in/danielle-wallington-22a13234/
https://www.instagram.com/flock_here
/https://www.instagram.com/danielle_wallington_/
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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With a low barrier to entry candle brands are an easy product to get started with as a business, but should you? and what do you need to make it a success, I chat with Samantha Johnson who tells it how it is in the candle industry what works and what doesn't and what you need to know.
We chat about
Brand Identity:
- The importance of knowing what your brand is and is not.
Pricing and Regulations:
- Accurate product pricing to reflect true labour.
- Heavy regulation in the candle industry, emphasizing the need for knowledgeable operational staff.
Market Insights
Trends in fragrance demand in Europe focusing on natural and herbal scents.
- The consumerâs growing awareness and preference for branded experiences.
Business Challenges
- The high cost and extended timeframes in product development.
- Challenges of gaining traction in a saturated market.
- Importance of a strong wholesale network and investment in branding and marketing.
Operational Tips:
- Necessity for a solid operational person to navigate complex regulations.
- Tactical approaches towards creating a commercial product range.
Guest Samantha Johnson
Retail CMO turned manufacturing Managing Director and co founder
Bringing making home to the North West of England via artisan production
Samantha manufactures interiors products, homewares and candles on a bespoke, private label and branded basis.
https://www.avalonhome.co.uk
/https://pintailcandles.co.uk/
Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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Depending on your product type between 25-50% of your turnover can come from Q4 (Oct- Dec) and I want you to have the best sales this year and to help get you more organised and reduce the overwhelm I've created a helpful guide and a detailed podcast taking you through steps that I would have used during my time working as a buyer for companies like M&S & Primark.
To get the Free guide check out the Link below or DM me the word Xmas on Instagram at the buyer and retail coach
Download the FREE Plannning your Q4 Guide here
https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/
Here are some of the steps I talk about in the guide and podcast
â **Reflect and Refine:** Discover how to review and reflect on your past Q4 performance, utilizing lessons learned to shape a more successful strategy this year.
â **Inventory Excellence:** Tips for selecting and stocking the right products, including the magic Pareto rule of having 80% of your revenue come from 20% of your stock.
â **Price Point Strategy:** Understanding the Good, Better, and Best price points to cater to your diverse customer base effectively.
â **Operational Efficiency:** From warehouse setup to customer service templates, get your logistics aligned for a seamless holiday season.
â **Marketing Mastery:** Techniques to drive traffic, increase your average order value, and keep your audience engaged and shopping.
I've also created a comprehensive Q4 planning guide to accompany this episode! This guide serves as a checklist to keep you on track and ensure nothing gets overlooked as you prep for the busiest time of the year.Host
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Download the FREE Plannning your Q4 Guide here
https://nicolehigginsthebuyerandretailcoach.lpages.co/q4checklist/
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kidsâ and family brands achieve explosive growth with high-performing digital marketing campaigns.
Neonâs new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brandâs true potential and reach the heights of success you dream of.
Over the course of 60 days, Neonâs expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.
At the end of the Runway period, theyâll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.
If youâre ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.
Head to www.runwaytoresults.com to get the journey started and prepare your business for take-off!
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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In this conversation, I chat with Elle Williamson, a Shopify and Klaviyo expert, about how to keep sales coming in over the summer.
We discuss the myth that summer is a downtime for sales and emphasize the importance of not stopping marketing efforts during this time.
Elle advises planning ahead, updating the website, and utilizing email marketing to stay visible and engage customers.
We also discuss the use of apps like JudgeMe, ReferralCandy, and Gorgias to streamline processes and improve customer service. Elle shares her expertise and offers valuable tips for Shopify e-commerce owners.
- Plan ahead and schedule content, even if you're taking some time off. Prepare emails and website updates in advance.
- Maintain email frequency to stay visible. Continue sending 1 email per week.
- Make emails short, sweet, and shoppable. Showcase products and make it easy to click through.
- Check your automated flows are seasonal and working properly.
- Use apps like Judge.me for reviews and Referral Candy for customer referrals.
- Consider outsourcing customer service to a VA to handle inquiries while you're away.
Most importantly, don't go silent over summer! With some planning, you can keep revenue coming in and set yourself up for a successful Q4.
Guest Elle Williamson
https://www.theecommerceassistant.com/
https://www.instagram.com/theecommerceassistant/
- Judge.me: https://apps.shopify.com/judgeme
- Referral Candy: https://apps.shopify.com/referralcandy
- Gorgias: https://apps.shopify.com/gorgias
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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Steph Douglas is the founder of personalised gifting company Don't Buy Her Flowers. Established in 2014 initially to cater to new mums the brand grew beyond it's initial idea and now creates thoughtful gifting for all occasions.
Steph chats about her journey as a business owner from first hires to investment with everything else in between,
We chat about
The growth of the brand â
The Importance of Multiple Revenue Streamsâ
Marketing Challenges in a Noisy Spaceâ
Building a Strong and Supportive Teamâ
Balancing the Needs of the Team and the Businessâ
Balancing Work and Familyâ
Staying Focused and Motivatedâ
Stephs advice for those starting a business Starting a Businessâ
â Steph Douglas
https://www.dontbuyherflowers.com/
https://www.instagram.com/steph_dontbuyherflowers/
https://www.instagram.com/dontbuyherflowers/
Host
Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
đĄListen to the start scale succeed podcast here for more tips to help you start and scale your product business
https://podcasts.apple.com/gb/podcast/start-scale-succeed/id1577771045
đĽ DON'T FORGET to follow me on instagram from lots more tips https://www.instagram.com/thebuyerandretailcoach/
â¤ď¸ Enjoyed this video? Subscribe to our you tube channel and hit the notification bell to never miss a new video â and let us know what how-tos youâd like to see next in the comments! https://www.youtube.com/watch?v=gGmiMajoKec
Sign up to the newsletter and get support straight to your inbox https://thebuyerandretailcoach.com/newsletter-sign-up/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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When you are approaching suppliers for your product business what do they want from you.
What are the red flags when deciding which suppliers to work with for your fashion brand or product start up.
We answer these and much more in Ep 153 of start scale succeed I chat with Sheredene Rose Ex head of design for Monsoon and co-founder of Kappas India a supply and manufacturing company for fashion garments
Tips for Working with Suppliers:
- Key questions to ask regarding product fit, social compliance, and ethical practices.sampling and MOQ
- Importance of early assessment of communication and payment terms.
Product Sampling Costs
- Insight into factory sampling costs being typically two to three times the bulk cost price or FOB price.
Informed Design Choices:
- Importance of hit rates in sampling and order placements.
- Caution against offering too many options and mismatched quantities without market demand research.
*Market Intelligence & Supplier Relations:
- Necessity for clarity, understanding of pricing, and strong relationships.
- Warning against unrealistic expectations and frequent design changes.
Guest Sheredene Rose
Sheredene shares her transition from a corporate design background to founding her own brands and a supply business in Delhi. Post-COVID, she and her partner Gagan pivoted from traditional retail to supporting online businesses, emphasizing the need for a clear product vision and well-thought presentation for success.
https://www.iislaandbird.com/shop/
www.kapaasindia.com
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or youâre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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I get it, as a product business owner Linked In may be the last plate you want to spin so itâs potentially not really on your to do list, but this weeks episode of Start scale succeed I chat with Laurie Macpherson on how you can unlock itâs potential and reach your ideal clients and market weather that's a retailer, a journalist or your DTC customer.
Here are some of the topics we cover
Power of Human Stories:
Understand the importance of sharing personal stories and making human connections.
-Optimizing LinkedIn Profile
Get tips on creating an engaging LinkedIn profile to attract the right connections.
Creating Authentic Content
Find out the best practices for posting on LinkedIn and how to mix personal and business updates effectively.
Avoiding Common Mistakes
Discover the pitfalls to avoid in your LinkedIn strategy and how to personalize your approach.
Building Meaningful Relationships
Learn strategies to build relationships with journalists and other key players without cold DMs.
Guest
Laurie Macpherson
https://go.lauriemacpherson.com/SignupforLinkedInguidanceandprompts
https://www.lauriemacpherson.com/
https://www.instagram.com/_laurie_macpherson/
www.linkedin.com/in/lauriemac
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Watch the full episode on You tube
https://www.youtube.com/@thebuyerandretailcoach/podcasts
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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Renee created a bootstrapped business with just ÂŁ2500 which has grown into a renowned swimwear brand
If you had said that you wanted to create a business that gave you the freedom to travel and create a nomadic lifestyle, a product business wouldnât have been the top of my list but Renee has just done that.
In this weeks episode we chat about
Rushing and Rapid Expansion Renee talks about the pitfalls of expanding too quickly and the mistakes that came from rushing important decisions.
Challenges in International Markets Insights into launching in different countries differences in consumer behavior and trends that required unique marketing strategies.
Stockholding and Product Suitability: Discussion on the importance of understanding stock needs and ensuring product suitability for different regions.
Current Challenges The hurdles Ode & Rae faces as it continues to grow, including managing influencer partnerships and finding the right fit for the team that is brought into the business
Brand Perception and Key Styles: Realizing the importance of focusing on a few key styles rather than chasing trends continuously.
Social Media Presence Renee's decision to distance herself from the brand's social media, and the reasons behind this choice including future business exit strategy and personal imposter syndrome.
Investment Considerations Her experiences with angel investment and the contemplation of further rounds, balancing external investment with her vision for the brand.Guest
ReneĚe Milner, Founder & CEO, ODE+ RAE
ReneĚe is a visionary entrepreneur and the solo female founder of ODE + RAE, a female owned and led, luxury Swimwear and Ready-To-Wear brand, which she bootstrapped from the ground up in 2017. Through the ODE + RAE brand, ReneĚe is committed to empowering women to feel confident and liberated, as well as inspire others to create a lifestyle that harmonises work and personal freedom.
ReneĚe is passionate about freedom, personal growth, connection, happiness, and resilience; these values are the bedrock of her business philosophy. She advocates for maximising one's potential and living an inspired and authentic life, on your terms.
https://www.instagram.com/renee_rayy
https://odeandrae.com/
https://www.instagram.com/ODEANDRAE
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Watch the full episode on You tube
https://www.youtube.com/@thebuyerandretailcoach/podcasts
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
We all saw the numerous collaborations Barbie did before the movie launch from make up to Airbnb
But many of you donât have the Barbie budget or the clout of a million dollar movie behind you so how can you make a partnership work for you, why should you do a collab and how do you pitch to the brands you are interested in working with. They are all of thing topics I'll be chatting with Natalia Chappel about in this episode
Some of the key topics
The Power of Partnerships and Collaborations Understanding Complementary Brands and Audiences The Benefits of Partnerships for Reach and Growth Finding the Right Partners: Dream Brands and Unexpected Collaborations Researching and Connecting with Potential Partners Pitching for Partnerships: Creating a Compelling Proposal Negotiating a Partnership Involving a Physical Product Considerations for Profit Split and Stock Management Optimal Marketing Timelines for Product LaunchesKey Takeaways
Strategic Partnerships
- Forming complementary partnerships can help expand a brand's reach and engage different audiences.
- Clear objectives, understanding of the partner's branding, and aligning with the target customer are crucial.
- Real-world examples of successful partnerships,
Executing Partnerships
- The significance of clear agreements, expectations, marketing budget, and timelines.
- The importance of GDPR compliance and transparent data-sharing agreements.
- Creating excitement around product launches through well-timed marketing efforts and engaging events.
Handling Products and Stock
- Recommendations on focusing on core products to reduce margin erosion.
- Importance of clear agreements and margins when stocking products exclusively on a website.
Tips for Approaching Brands
- Use social media platforms like LinkedIn to research and build relationships for partnerships.
- Make pitches concise and highlight unique selling propositions to stand out.
- Consider the partnerâs tone of voice, customer base, and brand values.
Challenges and Timeframes
- Understand that securing partnerships can take significant time, ranging from a few months to over a year.
- Establish clear timelines, objectives, and deliverables from the start.
Guest Natalie Chappel
Digital Marketing Consultant and founder of Natalia Chappel Consultancy for lifestyle and fashion brands working with brands to scaling up revenue growth & accelerating traffic to site
improving channel mix that focuses on acquiring new customers
improving retention rate & ensuring a healthy bottom line
www.nataliachappell.co.uk
Instagram: www.instagram.com/nataliachappellco/
LinkedIn: www.linkedin.com/in/nataliachappell
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Watch the full episode on You tube
https://www.youtube.com/@thebuyerandretailcoach/podcasts
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
How do you inject more personality into your brand, help keep customers engaged and tell a story? One of those ways is by using stop motion in your creative socials, videos and reels. And today I'm chatting with Alice Loveday, founder of Loveday Social and the queen of Stop Motion.
Highlights include
- **Introduction to Stop Motion:
- Definition and magical elements of stop motion.
- Why itâs so engaging and valuable for marketing and sales.
- **Business Applications:
- Distinguishing your brand and telling stories through stop motion.
- Highlighting unique selling points (USPs) and product features.
- The power of stop motion in social media and paid ads.
- **Common Misconceptions:
- Debunking the myth that stop motion is time-consuming.
- Tips for creating quick, effective stop motions using minimal equipment
- **Practical Advice:**
- Recommended apps: Life Lapse and Stop Motion Studio.
- Top five must-have stop motion content types for product businesses.
- Step-by-step process for coming up with stop motion content.
Guest Alice Loveday
ââhttps://www.lovedaysocial.com/
https://www.instagram.com/loveday.social
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Watch the full episode on You tube
https://www.youtube.com/@thebuyerandretailcoach/podcasts
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
When was the last time you audited your website and looked at it from the point of view of a user? This weeks episode we chat all about increasing your website conversion and enhancing the experience of the user.
Aime Cox from Studio Cotton is an expert when it comes to crafting and designing websites and shares their insights and tips on why your conversion may not be where it should be and what you can do about it.
Some of the areas we talk about
E-commerce Conversion Rates:**
- Understand what makes a good conversion rate and why smaller businesses might achieve higher rates (around 3-3.5%).
User Experience (UX) and Product Descriptions:**
- Listen to Amyâs golden advice on website optimization and the importance of regular SEO updates focusing on product descriptions and product collections.
**Audit and Optimize:**- Learn about the importance of regularly auditing your website to identify issues hampering conversion rates. Amy also provides insightful advice on utilizing customer and press reviews to enhance product descriptions.
Guest
Aime Cox founder
Studio Cotton offer thoughtfully crafted website design and expertise for small businesses and podcasts
https://studiocotton.co.uk/
https://www.instagram.com/studio.cotton/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
Communications expert, journalist and PR guru Priscilla Pollara joins the start scale succeed podcast to chat
Pitching to journalists and how to engage with them and how to find the right ones for your brand & products.
Creating the story the journalist wants to hear and feature
Collaborating with aligned brands to boost your visibility and leverage audiences
Engaging customers through compelling stories and what that looks like and how to craft them.
Understanding your unique Value proposition
Guest bio
With a background rooted in newspapers, Priscilla Pollara brings a unique perspective to problem-solving in the world of PR and communications. This distinct approach is the cornerstone of their firm, Top Trick, which is the culmination of years of experience in communications, journalism, reputation management, and branding.
Priscillas journalistic eye allows them to view every project through a distinct lens, ensuring thorough and insightful strategies that set their clients apart in a crowded marketplace.
https://toptrick.co.uk/collections/courses
https://toptrick.co.uk/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
The tables are turned this week where Nicole is chatting with Jacqui Ripley spilling the tea on what retailers want and what to include in your pitch deck and some other nuggets such as
âď¸ Rookie mistakes brand owners can make including packagingâ
âď¸ How to grab a buyer's attention â
âď¸ The key information to put in a retail deckâ
âď¸ How to handle negotiationâ
âď¸ The importance of getting your pricing right from the get goâ
Interviewer
Jacqui Ripley
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
Connecting and engaging with your customer is key and one way to do this is through pop ups.
This weekâs guest is Matt Hopkins founder of the great brand exchange.
The Great Brand Exchange was founded in 2014 with two goals in mind. The first was to help small businesses grow and scale by giving them a route into retail. And the second was to bring exciting, unique, local products to major retailers enabling them to offer something different alongside their big-name brands.
On the podcast Matt chats about:
Consumer behaviour and trends and what consumers want from a brand Shifts towards localism and the desire for brands that reflect consumers' core values. Importance of storytelling, authenticity, and personalized experiences in brand engagement.How pop-ups serve as a potent marketing tool.
Benefits of temporary retail spaces from driving sales to engaging consumers. Pop-upsâ role in rapidly responding to trends and consumer demands.Setting Up a Successful Pop-Up**
Essential steps involved in preparing for a pop-up event. The importance of location, design, and storytelling in attracting and engaging customers. Strategies for creating impactful visual merchandising and product displays.https://www.instagram.com/thegreatbrandexchange/
https://thegbexchange.com/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
You are what you eat, well in this case you are what you put on your skin, inspired by superfoods and plant based ingredients Roshanne transitioned from a legal career into the beauty industry and founded The Glowcery.
Listen to hear how
Before Roshanne even launched she had been sent a cease and desist from Chanel
How the brand launched and why it was successful from the beginning
How the Glowcery are marketing and growing their brands and standing out in every increasing competitive market
What is working for them with influencer marketing
And why pushing yourself outside your comfort zone is key for your growth as an entrepreneur.
Guest
Roshanne Dorset founder of the The Glowcery
From the court room to cosmetics
Roshanne's journey into holistic wellness began five years ago when she embraced a vegan lifestyle. Initially motivated by a desire to enhance her diet.
Roshanne experienced profound improvements in her overall health; her skin became clearer and her Roshanne was inspired to found "The Glowcery," a company dedicated to creating skincare products that align with the principles of a plant-based lifestyle, nourishing the skin as wholesomely as the foods she consumed.
https://www.theglowceryshop.com/
https://www.instagram.com/theglowceryshop/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
Whatâs a personal brand and how do you build one when you are also building your product business?
This weeks episode Martha Keith founder of Martha Brook Stationery joins the start scale succeed podcast and we chat about how you can make your brand stand out with personal branding, sharing your story and bringing your community on the journey.
Highlights include
How & why you should show up as the founder to differentiate your brand
The power of personal branding and debunking the current trend for faceless accounts
The Doâs and Donâts of personal branding
How to create engaging content
Developing the story of your brand
Guest Martha Keith founder of Martha Brook Stationery an award winning multi 7 figure stationery brand. Martha is an entrepreneur, speaker, writer and mentor
You can find out more at
https://www.marthabrook.com/
https://www.instagram.com/marthabrookldn/
https://www.instagram.com/businesssecretsclub
https://www.marthakeith.uk/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.She established her own business The Buyer And Retail Coach⢠to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
What to do when your product business just isnât working for you anymore?, this is where Kayley was a few months ago and she has reassessed and reflected on what she wants her brand and business to be and so she is pivoting and changing her business model.
In this episodes she shares her journey of how she started, the challenges she has faced and why she is pivoting to move forward with podcast host Nicole Higgins
Some of the topics covered
Building a Brand with a Unique Selling Proposition:** Learn about Kayleigh's strategic shift towards a brand with an "always-in-stock" component, annual color changes, and seasonal drops.
Wholesale and Market Strategies:** Insight into Kayleighâs plans to wholesale her brand, her preparation for trade shows, and why she chose to delay her participation to ensure brand readiness.
The Emotional Journey of Entrepreneurship:** Kayleigh discusses overcoming her fear of failure, redefining what failure means, and the personal pride she takes in managing her business alongside motherhood.
Strategic Pivots and Operational Changes:** Hear how Kayleigh handled challenges including subletting her store space, closing the playroom, and her plans to focus more on her own successful brand.
Future Aspirations and Current Projects:** Get a sneak peek into the upcoming launch of Kayleigh's new brand and the winter collection planned for September/October.
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
-
At some stage in your business journey you may look for investment to help you start or grow. This week in ep 141 Luke Desmond joins the podcast to demystify investment and explain the investment landscape, who you should be approaching depending on what stage your business is at and the funds you are looking for.
Highlights of this episode include:
Pitching to Investors: The value of a compelling story, clear data, and a precise ask in your pitch deck. Understand your business valuation and be prepared with all necessary documentation.
Business Valuation: Factors influencing valuation and the differences between valuation methods based on profit or potential growth.
Preparing for Investment: A walk-through of how to best get ready for investment, including having a well-organized pitch deck and data room for potential investors.
Explaining Lifetime value We delve into the components required to calculate a customer's lifetime value â average order value, frequency of purchases, and customer retention period â using a kidswear business as a case example.
Client Acquisition Cost (CAC) Insight: Understanding CAC not only in terms of initial profit but over the longevity of client relationships and how it influences marketing budgets and investor relations.
Seed Enterprise Investment Scheme (SEIS) and Enterprise Investment Scheme (EIS): Luke breaks down these tax-relief schemes aimed at aiding investors who back risky startups.
Investor Relations: Tips for aligning with the right investors â what to look for, what to ask, and how to establish mutual expectations for a fruitful partnership.
Guest
Luke Desmond founder of crisp accountancy and fractional CFO has worked with businesses across a range of sectors but has specialist knowledge of technology, SaaS & E-commerce. He has helped businesses fine-tune original ideas & launch from day 1, raise seven figures and exit for eight figures.
founder and CEO of Crisp Accountancy, an accountancy firm that works with a range of businesses from Solopreneurs to Scale Up in a variety of different sectors.
Luke works with businesses across a range of sectors but has a specialist knowledge of and passion for technology, SaaS & E-commerce.
Through his work as Fractional CFO, he helps businesses fine-tune original ideas & launch from day 1, raise seven figures and exit for eight figures. He is on a mission to improve the financial understanding of business owners and I works closely with businesses to increase their profits and equip them with the necessary skills to master their finances and make better informed financial decisions.
https://www.instagram.com/crispaccountancy/
https://crispaccountancy.co.uk/
https://www.linkedin.com/in/lukedesmond/
https://www.lukedesmond.co.uk/
Host Nicole Higgins
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and womenâs e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth ÂŁ3000!
So whether your sales have plateaued or you
âre looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
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