Episodi
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EPISODE 05 WITH Adam Robinson
In this episode, join hosts Jay Nathan (COO, Churnkey), Baird Hall (Co-Founder, Churnkey) with guest Adam Robinson (CEO of Retention.com and RB2B), as they discuss about the intricacies of modern marketing. They delve into the importance of authentic content creation, navigating platform challenges, and making strategic marketing decisions to enhance audience engagement and conversion rates.
About Adam Robinson:
Adam Robinson is the Founder and CEO of RB2B and Retention.com. At RB2B, he helps businesses identify anonymous website visitors and integrate their LinkedIn profiles into Slack for advanced Account-Based Marketing (ABM). At Retention.com, Adam has grown the company to $22M in annual recurring revenue (ARR) in four years without external funding.
Here is what we cover:
Authentic Content Creation: Emphasizing genuine engagement and building deeper connections with the audience.Platform Challenges: Navigating LinkedIn's limitations for content distribution.Video Content Strategy: Utilizing video to foster stronger connections and overcome algorithm challenges.Balancing Engagement and Marketing: Striking a balance between authentic content and strategic marketing goals.Freemium Model Success: Implementing a freemium model and achieving high conversion rates.Community Building: Creating and nurturing a supportive community.Expanding Content Distribution: Exploring opportunities to distribute content on new platforms like YouTube.Integrated Marketing Strategies: Combining outbound and inbound marketing strategies for comprehensive audience engagement and support.Thought Leadership vs. Traditional Ads: Benefits of consistent, valuable content over traditional ads.Trust and Authority: Building community trust and authority through regular, valuable postsScaling Content Strategy: Leveraging strong LinkedIn profiles and influencer networks.Join us for an insightful discussion on the future of B2B SaaS Marketing, Content Creation, Entreprenuership, and more.
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In this episode, join hosts Jay Nathan (COO of Churnkey), Baird Hall (Co-Founder of Churnkey) and guest, Randy Wootton (CEO at Maxio), as they delve into B2B SaaS growth trends and the complexities of successful merger integration. Drawing from insights in the Maxio Insta Growth Report and their personal experiences, this episode sheds light on major topics shaping the B2B SaaS landscape.
About Randy Wootton:
Randy Wootton is an accomplished executive with substantial experience in the technology industry. His expertise spans marketing, sales, and business development. With a proven track record of driving growth and innovation at various companies, including top roles at Microsoft, Salesforce, and currently as CEO of Maxio, Randy is revered for his strategic thinking, robust leadership, and dedication to helping businesses succeed in the digital age.
Here's what we cover:
B2B SaaS Growth Trends: Insights from the Maxio Insta Growth Report, including subscription growth rates and the effect of the B2B tech recession.Subscription Models: A look into the rise of consumption-based pricing models and managing diverse customer segments.PLG (Product-Led Growth): Its significance and impact on the current B2B SaaS landscape.Customer Expectations: The changing expectations around the viability and profitability of SaaS companies.Pricing Optimization: Strategies for pricing segmentation to cater to diverse customer requirements.Market Dynamics: The effect on sales cycles, acquisition costs, and expansion efforts.Merger Integration Challenges: Randy provides insights from his experience navigating the integration process of two companies, including aligning tech stacks, cultures, and branding.Operational Streamlining: Initiatives for sales, marketing, and backend infrastructure after the merger.Relationship Building: The emphasis on building strong relationships and aligning goals for successful collaboration.Post-Merger Success: Reflections on the transformative nature of mergers and the vital role of integration planning for long-term success.Tune in for a comprehensive analysis of the strategies, challenges, and opportunities driving growth in the B2B SaaS sector, as well as practical insights into executing successful merger integrations.
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Episodi mancanti?
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In this episode, join Jay Nathan (COO, Churnkey), Baird Hall (Co-Founder, Churnkey) and Nick Fogle (Founder & CEO of Churnkey) as they dives deep into the perennial debate of "build vs buy" within the realm of Software as a Service (SaaS). With a wealth of experience across various types of SaaS companies, including B2B, B2C, and bootstrap ventures, the discussion explores the nuances of this critical decision-making process.
About Nick Fogle:
Nick is a lawyer turned SaaS Founder and software engineer who works all across the stack. He pioneered the Churnkey prototype to help one of his SaaS companies vanquish churn and reach $140k+ in MRR. When founding Casa with Scott, he co-authored the Wealth Security Protocol and built an industry-leading Bitcoin security application. Ping him on X (@nickfogle) if you ever want to nerd out about personal finance, investments, or Bitcoin.
Here is what we cover:
Historical context of build versus buy evaluations in the SaaS industry.
Evolution of SaaS offerings and the impact of AI-driven solutions.
Principles of specialization of labor and opportunity costs in decision-making.
Analogies like the farm-to-table Chick-fil-A sandwich and the no-code movement.
Considerations for engineering, product development, and customer success teams.
â±ïž Trade-offs involving time-to-market, resource allocation, and long-term growth.
Insights from real-world examples and customer feedback.
Sales perspectives on navigating build versus buy discussions.
Reflections on the enduring debate between craftsmanship and pragmatism.
Links:
Baird on LinkedIn: https://linkedin.com/bairdhall
Jay on LinkedIn: https://www.linkedin.com/in/jaynathan/
Nick on LinkedIn: https://www.linkedin.com/in/nickfogle/
Nick on X: https://x.com/nickfogle
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In this episode, Jay Nathan (COO, Churnkey) and Baird Hall (Co-Founder, Churnkey) sit down with Alex Nazarevich, Vice President of Growth at Unbounce, for an insightful podcast discussion on marketing.
We dive into all of the modern marketing intricacies, from balancing effectiveness/efficiency to leveraging AI and crafting actionable content. We also explore practical tips for cutting through the digital noise and staying ahead of emerging trends.
About Alex Nazarevich:
Alex Nazarevich is the Vice President of Growth at Unbounce, where he leads acquisition and customer marketing teams. With a background in e-commerce and digital marketing, Alex is known for strategically reducing Customer Acquisition Costs (CAC) while optimizing the Lifetime Value to CAC ratio. He fosters a culture of data literacy and experimentation, contributing to Unbounce's industry success.
Here is what we cover in the podcast episode:
Transitioning from B2C to B2B marketing: Alex discusses the rhythm, schedules, and metrics differences.Selling the ideal version: They explore marketing as selling an idealized version of the customer, in both B2C and B2B.Avoiding feature-focused selling: The importance of focusing on customer needs and aspirations over product features.Establishing a brand framework: Alex emphasizes the significance of defining brand identity and customer personas for effective marketing.Growth strategy and segmentation: Insights into driving growth by segmenting customers and solving specific use cases.Leveraging webinars for engagement: The role of webinars in driving customer engagement, education, and retention.Financial literacy in marketing: The importance of understanding financial metrics like LTV to CAC ratio and collaborating with finance teams.AI as a marketing tool: Viewing AI as a tool to enhance marketing efforts, not replace human expertise, in tasks like content creation and campaign management.OKRs and prioritization: Alex shares insights into using OKRs (Objectives and Key Results) to align team priorities and foster cross-department collaboration.This episode provides valuable insights for marketers navigating the dynamic B2B marketing landscape and actionable strategies for driving growth and success.
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In this episode, Jay Nathan (COO, Churnkey) and Baird Hall (Co-Founder, Churnkey) have a candid conversation with Todd Olson, Founder & CEO of Pendo, a comprehensive product experience platform.
Todd founded the company in 2013. The Raleigh, N.C.-based company has since raised $356 million in venture capital, landed more than 2500 customers, and now employs 750 people across eight offices globally. Pendo has appeared on the Forbes Cloud 100 and Inc. Best Workplaces lists for the last six years.
In this episode we explore the intricate dynamics of pricing strategies and the balance between product-led and sales-led growth. Todd shares insights on the significance of pricing elasticity, customer commitment, and aligning pricing with value perception. Additionally, the discussion delves into the evolution of Pendo's go-to-market strategy, the challenges of product installation, and the nuanced approach to balancing product-led expansion with sales-led acquisition.
How to listen to Subscription Heroes
Apple PodcastsSpotifyYoutubeAbout Todd Olson:
Todd Olson is the CEO and co-founder of pendo.io, a widely recognized platform focused on improving digital product experiences. His expertise lies in product management and entrepreneurship, with a strong emphasis on user-centric design and product development methodologies. Through his leadership at Pendo, Todd has played a pivotal role in helping companies understand and enhance their digital product experiences.
Here is what we cover:
Todd's experience with pricing strategies and the importance of understanding elasticity.Significance of increasing prices to filter out less committed customers.Importance of charging enough to ensure customer commitment and responsiveness.Considerations for pricing based on customer value perception rather than solely on costs.Todd's perspective on balancing product-led and sales-led growth strategies.Challenges of product installation in B2B markets and its impact on the product-led approach.Importance of aligning go-to-market strategies with customer needs and market dynamics.Exploration of product-led expansion as a complementary strategy to sales-led acquisition.Todd's role as a repository of historic... -
Now that the days of cheap money and spending your way out of problems is over, SaaS companies are in a sudden search for newfound efficiencies. But how do you pull that off while maintaining and creating deep customer relationships?
Jay Nathan has the answers.
Jay's one of the foremost customer success experts in the world, and he knows how to lead and scale SaaS customer success teams in a world where there's no more free money. On top of that, he's one of the foremost thought leaders in the CS spaceâhaving co-founded Gain Grow Retain, one of the alrgest and most vibrant Customer Success Leadership communities in the worldâand through his leadership as EVP & CCO at Higher Logic.
In this episode, we dive into the specifics of building scalable customer success programs, the customer-centric companies he admires, and drop some breaking news: Jay is joining us at Churnkey as our first strategic advisor as we cross the $1 billion mark of protected subscription revenue.
How to listen
Apple PodcastsSpotifyïž Google PodcastsHere's what we cover
How Jay uses his prolific writing to solve problems in his own life and careerThe market correction's impact on SaaS companiesScaling customer success teams and operationsThe power of online communities in customer successCustomer-centricity: Amazon and Southwest Airlines case studiesâš Jayâs recent appointment to Churnkey's Board of AdvisorsHow he decides which companies to invest his time and money inImportance of being customer-centric in the SaaS industryResources
Jay Nathan on LinkedInJay's email list Gain Grow Retain, Jay's Customer Success community Higher LogicThis episode is sponsored by Churnkey, the world's most powerful customer-centric retention platform.
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We're taking a little break from our usual lineup of guests to peel back the curtain on our story. For our first interlude, I sit down with my business partner and co-founder, Nick Fogle.
He's a lawyer-turned-SaaS-founder who also happens to be an engineer, and while working together to build Churnkey, I've seen him morph into a sales leader, as well. We cover all this and more, including some breaking news about a TOP SECRET product release we're making public for the first time!
Here's what we cover
A wild eight months: how we went from nearly out of cash to reaching profitability and 300% revenue growthHow we knew we reached product-market fit Managing sales, along with everything else, as a CEO Avoiding burnout!Scaling the way we build product as we grow the team beyond the foundersHow to grow with capital efficiencyLearn more about us at churnkey.co
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Designing accessibility into software is both a huge business opportunity and a passion that Cat Noone, founder and CEO of Stark, has embraced. I've known Cat for nearly ten years (I interviewed her for my book, Designing Products People Love, back in 2015), and her devotion to building products that materially improve people's lives is stronger than ever.
Stark began as a humble Sketch plugin and is now a key player in organizations like FedEx, Apple, Google, NASA, Salesforce, and many others for integrating accessibility into the product development process. In the end, making products more accessible and usable is both good business and a societal good.
We talk Stark's community-driven distribution strategy, the shift from founder-led sales to a sales team, and the valuable lessons learned from early pricing mistakes. We also explore the challenges and strategies involved in the large-scale adoption of design tools, the art of identifying the perfect product launch window, and so much more.
What we discussCatâs journey with Stark, from a Sketch plugin to a software design giantCommunity-driven distribution strategyTransition from founder-led sales to a sales teamLessons learned from early pricing blunders in Stark's journeyLarge-scale adoption of design tools and strategies to overcome challengesUnderstanding different personas in the purchasing processViewing the learning curve of sales as an opportunityScaling a product and empowering account executivesInvesting in strengths rather than improving weaknessesCatâs love of reading and her wish for a vacationStark's mission of making software accessible to the worldObstacles and adaptation in enterprise adoptionFounder-led sales and hiring account executivesThe importance of being present and supportive as a leaderResourcesCat's LinkedIn
Stark
Brought to you by ChurnkeyBoost your subscription revenue, lower churn, and make customers happier with Churnkey, the only platform that handles every type of retention for you.
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In this episode, I sit down with Claire Suellentrop, co-founder of Forget the Funnel. Forget the Funnel is a fresh marketing approach for SaaS companies, a book, an agency, and a series of courses. Claire co-created Forget the Funnel with Georgiana Laudi after her experience leading marketing at Calendly.
What we discuss How to apply customer-led growth in SaaS businessesUnderstanding the 'Forget the Funnel' approachImportance of customer feedback in business developmentHow customer journey mapping can transform your businessRethinking Pirate Metrics Creating order out of chaos in workload managementImagining impactful urban development in SaaS businessBreaking down large projects into manageable partsCustomer feedback can uncover business blind spotsIdeas for developing a plot of land for the neighborhoodStockpiling research and data for later in lifeResourcesClaire Suellentrop LinkedIn
Forget the Funnel
Forget the Funnel Media Kit
Book: Forget the Funnel
Brought to you by ChurnkeyBoost your subscription revenue, lower churn, and make customers happier with Churnkey, the only platform that handles every type of retention for you.
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In this episode, I sit down with Amit Gupta, co-founder of Sudowrite. Sudowrite is an AI-assisted creative writing tool for fiction writers. In addition to co-running Sudowrite, Amit is a sci-fi writer and sold his previous company, Photojojo, in 2014.
About AmitAmit is one of the most optimistic people I've ever met, and he's creating some incredible things over at Sudowrite. We chat about the challenges of building on top of other people's platforms and what it takes to stay on top of ever-changing language models, what the future of AI-assisted storytelling looks like, how to create intuitive interfaces that makes AI tools accessible to all.
What we discuss How Sudowrite worksGenerating ideas and streamlining the writing processChallenges of building on ever-changing ChatGPT language modelsImportance of crafting AI interfaces for different writer stylesFuture of AI-assisted storytelling and copyright implicationsMixed opinions within the sci-fi community on AI writingPower of storytelling and current books being readDealing with platform risk and new language modelsReimagining AI interfaces for human interaction and learningPotential for one-to-one AI instruction in various fieldsResourcesAmit's LinkedIn
Sudowrite
Book: The Hard Thing About Hard Things
Kinesis Ergonomic Keyboards
This episode is brought to you by Churnkey.
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Daryn is an expert at sourcing, crafting, and maintaining business partnerships that deliver real business results. We chat about her journey from Box to Stripe, the launch of Stripe's App Marketplace, and how Stripe is strengthening its ecosystem with the help of third-party apps.
With insights from Stripe's annual user conference, Daryn highlights the importance of communication and collaboration in partnership building, and the potential of embedded apps to revolutionize the Stripe ecosystem for everyone participating.
What we discuss Building partnerships for Stripe's App MarketplaceDarynâs journey from Box to StripeLaunch of Stripe's App MarketplaceImportance of communication and collaborationEvolving focus on product partnershipsEmbedded apps revolutionizing Stripe ecosystemBalancing remote and in-person workPracticing mindfulness with Oliver Sacks' GratitudeImportance of regular communication in partnershipsMore about DarynDaryn Kelley on LinkedIn
Stripe
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In this episode, I sit down with Rob Walling â serial entrepreneur, investor, founder of TinySeed, MicroConf, and host of a bunch of hugely popular podcasts, including Startups for the Rest of Us.
The Ted Lasso chant "Heâs here! Heâs there! Heâs every f*cking where!" about Roy Kent pops into my head on occasion. This is especially true when I think of Rob.
About RobWhen he's not investing in 100+ SaaS companies across four continents (via TinySeed), he's publishing the most popular podcast about non-VC track startups (Startups for the Rest of Us), rocking MicroConf throughout the world, and publishing multiple videos a week on YouTube for entrepreneurs.
Oh, and he just wrote his fourth book, "The SaaS Playbook: How to Build a Million-Dollar Startup Without Venture Capital â Advice From Someone Whoâs Done It 3 Times."
Rob's spoken a lot about building companies (and given us a lot of advice, since TinySeed invested in @churnkey).
But I haven't heard him speak a lot about how he produces so much high-value content. So we dive into his production pipeline in great detail and get behind the "why" of what he's putting out there.
And along the way, we talk about the importance of mental well-being for founders, how he almost broke down at the time he sold Drip, how he faces down risk and indecision, and so much more.
What we discussDiscussing Rob Walling's SaaS Playbook and founder self-careRob's motivation to write the book and unique approachChoosing Kickstarter over traditional book deals for launchThe importance of social media and marketing in SaaSPrioritizing self-care and mental well-being as a founderBuilding a media empire and consistently producing contentRob's experience with burnout and the power of therapyStreamlining the SaaS startup process with the SaaS PlaybookOvercoming challenges and embracing self-care in high-stress environmentsRob's mantra "it'll be alright" to face risks and decisionsUtilizing alternative marketing techniques to increase reachThe value of therapy and maintaining mental health in entrepreneurshipFind show notes and more at https://churnkey.co/subscription-heroes/rob-walling
Find Rob here: https://www.linkedin.com/in/robwalling/
https://twitter.com/robwalling
https://tinyseed.com
https://microconf.com
https://saasplaybook.com
Follow Scott at:
https://scotthurff.com
https://www.linkedin.com/in/scotthurff/
https://twitter.com/scotthurff
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About Corey
I sat down with Corey Haines: marketer, entrepreneur, and podcaster. After his role as Head of Growth at Baremetricsâand consulting with companies like SavyyCal and Riverside.fmâhe founded SwipeWell, the only tool dedicated to helping you save, organize, and reference marketing examples.
What we discussedCorey emphasizes the importance of customer research for finding market fit and shares strategies for using business frameworks to map out campaigns and features. He also discusses productivity and metrics for startups, highlighting the need for sourcing data effectively to track user growth and revenue.
SaaS success, metrics, and customer researchImportance of customer research for finding perfect market fitBusiness frameworks for mapping campaigns and featuresFour forces framework to revolutionize psychology, motivation, and businessMetrics for tracking user growth, revenue, and data effectivenessThe value of natural sunlight and good sleep for productivityThe awesomeness of the Star Wars Darth Bane trilogy and Ex Machina filmHigh octane tip: get sunlight on body and eyes after waking upThe journey of SaaS companies and bootstrapping challengesUsing data to understand customer needs and improve onboardingImportance of sharing customer feedback with the entire teamFocusing on high-leverage projects for optimal productivityBalancing deep work and meetings for effective time managementClosing comments: Embrace the unexpected and enjoy sci-fi entertainmentFind Corey here:https://www.linkedin.com/in/corey-haines/
https://twitter.com/coreyhainesco
https://www.swipewell.app
https://www.swipefiles.com/
Follow Scott athttps://scotthurff.com
https://www.linkedin.com/in/scotthurff/
https://twitter.com/scotthurff
This show made possible by Churnkey: https://churnkey.co
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I recorded this episode with Jacob Eitingâfounder and CEO of the beloved RevenueCatâjust after the collapse of Silicon Valley Bank. And while Jacob and his company made it through the banking crisis relatively unscathed, it served as the perfect foil for Jacob's story and what he thinks made RevenueCat achieve the milestone of $10M in annual recurring revenue.
Here's what we discussNavigating a financial crisis and achieving $10M ARRThe challenges of building a successful companyCrossing the chasm to enterprise salesRallying teams during tough times and the COVID-19 pandemicMarket fit, product channel fit, and product market fitBalancing founder responsibilities and personal passionsEnterprise sales and introducing new vendor strategiesScaling a company while maintaining culture and team cohesionChaos and growth in a rapidly growing businessChallenges as a founder and taking calculated risksMaximizing app revenue and personal growth with RevenueCatThe importance of validation, price testing, and maximizing iPhone utilityMore about Jacobhttps://www.linkedin.com/in/jeiting/
https://twitter.com/jeiting
https://www.revenuecat.com
https://techcrunch.com/2021/05/27/revenuecat-raises-40m-series-b-for-its-in-app-subscription-platform/
Follow Scott athttps://scotthurff.com
https://www.linkedin.com/in/scotthurff/
https://twitter.com/scotthurff
This show made possible by Churnkey: https://churnkey.co
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Samuel Hulick is co-founder of Self-Serve SaaS, and has personally helped teams at Atlassian, Spotify, Miro, and many more with their expertise in onboarding, retention, and increasing revenue.
In this episode, they share strategies for achieving exponential business growth and we examine the differences between sales-driven and self-serve models. We cover crucial subscription business metrics, key value metrics, and context-aware customer onboarding, with real-life examples from companies like MailChimp and Facebook.
What we discuss
How Self-serve SaaS models enable powerful, scalable business growthWhat are the core tenants of self-serve SaaS?Self-serve models minimize costs while maximizing subscription revenueUncovering key value metrics crucial for scalingReal-life examples - MailChimp and FacebookDriving user engagement and relevancyKey value metrics and segmenting by user intentHow to bridge the gap between marketing and product designContext-aware and segmented customer onboardingTailoring experiences to meet individual customer needsPrioritize unit economics and monitor customer trendsCreate reliable value propositions and fulfill customer promisesFind show notes and more at https://churnkey.co/subscription-heroes/samuel-hulick
Find Samuel here:
https://www.linkedin.com/in/samuelhulick/
https://twitter.com/samuelhulick
https://www.selfservesaas.com
Follow Scott at: https://scotthurff.com
https://www.linkedin.com/in/scotthurff
https://twitter.com/scotthurff
This show made possible by Churnkey: https://churnkey.co
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Sahil Lavingia is an entrepreneur, investor, writer, and painter. Heâs the founder of Gumroad, which empowers creators to sell goods and memberships with little overhead. Gumroad runs as a lean, open startup with a no-meeting, no full-time culture, and now generates $20 million per year in revenue. He published his first book, The Minimalist Entrepreneur, in 2021 with Portfolio.
What we discussed:
How a pricing increase defied expectationsThe importance of social consensus in building a strong brandWhy market dynamics and cash flow are crucial in software pricing decisionsEffects of cheap money on the software industryAsynchronous and written-word-first approach aids in scaling and product developmentAutomating workflows and rewards for better efficiencyShipping products to maintain relevance and retain customersWhy experimentation with AI can improve business processesBuilding products remotely and how to use it to foster creativityWhy equity and dividends contribute to long-term business sustainabilityHow prioritizing health and fitness unlocked a new level of Sahil's overall wellbeing Recent books he read: The Snowball (Warren Buffet) and Better to Have GoneLinks:
Sahil Lavingia LinkedIn
Gumroad
Scott Hurff LinkedIn
Churnkey
The Subscription Heroes podcast is powered by Churnkey. Your host, Scott Hurff, is Co-Founder and Chief Product Officer of Churnkey, a platform that helps subscription-based companies improve customer retention and recover failed payments. Churnkey has successfully managed to lower cancellations by up to 42%, recover up to 89% of failed payments, and increase customer LTV by 28% for customers including Jasper, SavvyCal, Copy.ai and Castos.
Scott Hurff is a veteran product maker and designer. He was on the founding team of Tinderâs first acquisition, where he created some of the appâs most successful early revenue features. He was on the founding team of Casa, the worldâs first consumer-friendly Bitcoin self-custody provider. OâReilly published his book, Designing Products People Love, which Scott Berkun called âa thoughtful and charming guidebook for making great things.â
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In this episode, I spoke with Joanna Wiebe, founder of Copyhackers and the âOG conversion copywriter.â Joanna is an incredible teacher through her great content and many courses, and works with companies like Canva, Intuit, and MetaLab to up their conversion game.
Here's what we coverYouâll hear Joanna discuss persuasive copywriting techniques, the role of AI in copywriting, and the importance of writing craft. Joanna shares her insights on creating user-centric copy that leads to increased conversions, how to write for your product's audience, and what it takes to make offers irresistable.
Discussion PointsConversion copywriting: words that get the 'yes'Negative associations with persuasive copywritingImportance of being user-centric in copyUtilizing stages of awareness in copywritingFinding abundant ROI in improving conversion ratesCore elements of successful copywriting: list, offer, and copyCreating irresistible offers for better conversionsUsing first-person and quotation marks in headlinesAI as a sidekick for idea generation in copywritingLimits and potential of AI in copywritingPrioritizing tasks and avoiding 'Make Work' projectsImportance of showing up and sticking with itResourcesHer company, Copyhackers: https://copyhackers.com
Joanna on Twitter: https://twitter.com/copyhackers
Joannaâs New Newsletter: https://joannawiebe.substack.com
About your host, Scott HurffScott Hurff is a co-founder and Chief Product Officer at Churnkey. He was on the founding team of Tinderâs first acquisition, where he created some of the appâs most successful early revenue features. He was on the founding team of Casa, the worldâs first consumer-friendly Bitcoin self-custody provider. OâReilly published his book, Designing Products People Love, which Scott Berkun called âa thoughtful and charming guidebook for making great things.â
Brought to you by ChurnkeySubscription Heroes is powered by Churnkey, a platform that helps subscription companies improve customer retention and recover failed payments with customer-centric, user-friendly experiences. Churnkey lowers cancellations by up to 42%, recovers up to 89% of failed payments, and increases customer LTV by 28% for customers including Jasper, SavvyCal, Copy.ai and Castos.
Learn more at https://churnkey.co.
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Jason Fried is co-founder and CEO of 37signals, the makers of Basecamp and HEY. He's a best-selling author of four books about work, design, and building calm companies.
Here's what we cover with in this episodeJason discusses the valuable insights he gained from his four-week sabbatical and the importance of taking time away from work. He also shares his views on writing, content creation, and embracing AI to unleash creativity. The conversation delves into the future of technology, the implications of AI on creativity, and the power of stepping back to gain a fresh perspective.
Oh, and we also got to compare notes on our mutual love for vintage watches.
Discussion PointsJason Fried's sabbaticalGaining fresh perspectivesWriting and content creationImportance of staying powerEmbracing AI in creativityAI-driven visual recognitionAI for summarizationFuture of AI in technologyThe most improbably thing Jason would like to doResourcesJason Fried's LinkedIn
37Signals
Jason's books
Brought to you by ChurnkeySubscription Heroes is powered by Churnkey, a platform that helps subscription companies improve customer retention and recover failed payments with customer-centric, user-friendly experiences. Churnkey lowers cancellations by up to 42%, recovers up to 89% of failed payments, and increases customer LTV by 28% for customers including Jasper, SavvyCal, Copy.ai and Castos.
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Support this show at â https://churnkey.co/subscription-heroes
Brought to you by Churnkey â https://churnkey.co
