Episodi
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You can find Carlena online at https://www.instagram.com/hairpinsandhappiness/
Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
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-> Check out the blog!
-> Monthly Masterclasses!
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You can find Brandee online at https://www.instagram.com/brandeegaar/
Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Episodi mancanti?
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You can find Renee on Instagram at https://www.instagram.com/reneemarieacademy/
Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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If you're not saying the level of growth in your bridal hair or makeup business you want, you probably have a problem with either your messaging or your visibility. Unfortunately most people jump directly to visibility. they think that getting more eyes on their Instagram or their Tiktok or their Youtube or whatever in their business will instantly give them more success but what they often skip over is step number 1 which is figuring out your messaging. This week's episode will help you identify which one is actually the problem in your marketing strategy and how to fix it if it's your messaging.
Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
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This week I'm interviewing fellow makeup artist, educator, and podcaster Kayleigh Keen from @bykayleighpodcast! Join the conversation as we tackle what it looks and feels like to be an online educator in the beauty space, how to find the right educator for you, and our thoughts on what those looking to get into the mentorship and education space should keep in mind!
You can follow Kayleigh on Instagram at https://www.instagram.com/bykayleighpodcast/ and make sure to give her show a listen, too!
Don't forget! My signature mini-course on how to build a stand out brand to market your bridal business, Unique AF, is back this month! You can find out more at https://www.beautybusinesscollective.co/uniqueAF
Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Join me as I interview California hairstylist and makeup artist Rachel Lusk on how she maintains the mindset of Paid & Peaceful over Booked & Busy to keep a healthy work-life balance without sacrificing success in her career!
Want to follow Rachel and join her subscription on Instagram? Check her out at https://www.instagram.com/rachel.luskhmua/
Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Streamline Your Bridal Hair and Makeup Business: Insights into Seamless Client Experiences
In this episode I discuss how to streamline your bridal hair and makeup business to ensure seamless client experiences. I delve into the significance of updating your workflows and organization in preventing costly oversights. I emphasize the importance of responsive booking processes in maximizing bookings. I share tips you can implement to enhance your business operations and improve your relationship with your clients. I also discuss the merits of software like HoneyBook in automating parts of your workflow to free up more time for you to focus on your craft. Listen in as we debunk some business myths, explore customer relationship management, navigating trials, and understanding the value of small, consistent steps to propel your bridal hair and makeup business forward.
Save 25% on your first year with Honeybook: https://share.honeybook.com/sue28643
Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Grab the checklist here -->. https://beautybusinesscollective.mykajabi.com/engagementseasonlist
Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Setting rates for your wedding hair or makeup business can be a frustrating and complicated process if you're new. And even if you've been doing it for a while sometimes you can end up either second guessing yourself or wondering if you're leaving money on the table. Today we're going to be talking about that more often overlooked piece of the pricing puzzle: travel costs. What should you charge, when should you charge, where should you charge for.
Read the article here: https://www.beautybusinesscollective.co/blog/travelchargesforbridalartists
Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Come join me today while I interview the wonderful Carly Jo of Carly Jo Makeup about how becoming a bride-to-be herself has helped to shift her perspective and make changes in how she runs her business to improve her bride's client experience.
Want to follow Carly Jo? Check out her Instagram here and give her a follow! https://www.instagram.com/carlyjomakeup/
Join the VIP list and get first access to the once a year Black Friday deals! --> https://www.beautybusinesscollective.co/vip-list
Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Welcome to the first episode of Season 3 of the Swears and Does Hair Podcast! This week we are diving into tipping culture in the United States, the history, its impact on the salon and beauty industry, and how you can navigate and level up your mindset regarding receiving tips from brides on the wedding day.
If you're a hair or makeup artist that caters to brides and you're not seeing the levels of income you desire, this episode is for you!
Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Do you want to enhance your client interactions and ensure crystal-clear communication in the wedding industry? Look no further! I have the solution that will help you achieve improved clarity and understanding with your clients. By implementing a proactive approach to avoid communication issues, you can guarantee a seamless experience for both you and your clients. Say goodbye to misunderstandings and hello to a new level of professionalism and satisfaction in your hairstyling and wedding service endeavors.
In this episode, you will be able to:
Uncover the secrets to handling unresponsive brides and ensuring smooth communication.Realize the significance of integrating a communication clause in your contracts and how it can safeguard your business.Discover how maintaining a proactive approach can circumvent communication issues and promote clarity in the business relationship.Learn to take command over the planning process by setting strategic deadlines.Gain insights on how to set boundaries and manage client expectations to avoid future problems in the wedding industry.This Week's Key Moments:
00:05:52 - Challenges with Communication,
00:09:26 - Importance of Proactive Communication,
00:16:11 - Setting the Timeline,
00:17:26 - Creating a Relaxing Atmosphere,
00:19:01 - Adding People to the Schedule,
00:20:19 - Finalizing the Contract,
00:25:07 - Reconfirming Details,
00:30:47 - Setting Boundaries with Clients,
00:31:35 - Flexibility and Boundaries,
00:33:12 - Identifying the Source of Problems,
00:35:02 - Understanding Client Burnout,
00:39:24 - Clear Communication and Deadlines,
00:45:14 - Importance of Clear Communication,
00:46:49 - Communicating the Benefits,
00:48:00 - Flexibility and Boundaries,
00:50:59 - Letting Go of Negativity,
00:54:02 - Prevention and Self-Reflection,
01:00:16 - Season Three PreviewFollow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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If you're feeling overwhelmed and unprepared when unexpected emergencies arise on wedding days, leading to stressed-out brides and a tarnished reputation, then you are not alone! Many self-employed bridal hairstylists and makeup artists find themselves in this frustrating situation, despite their best efforts. They may be relying on last-minute improvisation, lacking clear protocols and plans, and struggling to handle unforeseen circumstances gracefully. As a result, they are unable to create a seamless and flawless experience for their clients, jeopardizing future bookings and potential referrals.
In this episode, you will be able to:
Uncover the crucial role of robust financial management and the essence of emergency funds specifically for self-employed moguls in the wedding sector.
Delve into the ethical implications of providing services while ill or potentially spreading contagious diseases.
Discover how to adopt a proactive stance to crisis management and formulate a list of absolute scenarios.
Understand the importance of fostering a reliable network of colleagues for stand-ins rather than depending on unfamiliar individuals.
Grasp the significance of possessing a precisely drafted contract addressing replacement procedures and client predilections.
This Week's Key Episodes:
00:01:20 - Importance of Financial Planning,
00:04:44 - Ethical Considerations,
00:08:49 - Preparing for Emergencies,
00:11:16 - Building a Strong Network,
00:15:33 - Building a Flexible Team,
00:16:46 - Handling Replacement Issues,
00:19:53 - Importance of a Well-Written Contract,
00:21:18 - Being Proactive and PreparedFollow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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If you're feeling overwhelmed and frustrated with the constant struggle to make your bridal hairstyling and makeup business profitable, then you are not alone! Despite your best efforts, you may be finding that your income is inconsistent and unpredictable, leading to financial stress. You may be taking on too many low-paying gigs or undercharging for your services, resulting in a cycle of long hours and little reward. But fear not, because by effectively managing your finances, you can achieve the profitability and long-term success you desire in the bridal industry
In this episode, you will be able to:
Gain insight into the value of efficient finance management in bridal hair and makeup enterprises.Absorb actionable strategies that foster effective wealth planning and money control.Realize the importance and rewards of issuing regular salaries to bridal artists.Delve into managing cash flow to protect your business from extreme revenue fluctuations.Grasp the importance of retirement planning to fortify your future financial position.This Week's Key Moments:
00:00:53 - Importance of Money Management,
00:03:00 - Year-End Bonuses,
00:05:12 - Feast or Famine Mode,
00:08:03 - Separate Business Finances,
00:16:04 - Setting a Salary for Better Financial Management,
00:19:26 - Managing Income and Expenses for Better Cash Flow,
00:21:20 - Building a Profit Account for Year-End Bonuses,
00:22:55 - Structuring Bank Accounts for Tax Refunds,
00:26:07 - The Importance of Effective Money ManagementFollow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Dive into the world of tailored content and messaging with me in this episode of the Swears and Does Hair podcast! As a small business owner or entrepreneur in the beauty industry, reaching the right target audience is crucial for growing your Instagram engagement. In this video, I break down the impact of targeting specific audiences and how it can help you optimize your Instagram presence. Discover the key strategies, like automating your posting process and curating your followers, that will train the algorithm to work in your favor. Don't miss this opportunity to learn how to effectively utilize your time, achieve balance, and avoid burnout. Watch now to unlock the secrets of successful Instagram growth!
In this episode, you will be able to:
Discover the compelling reasons behind adopting multiple Instagram accounts for your business expansion.
Learn how to use Instagram's algorithm to your advantage for attracting suitable audiences.
Grasp how to customize your content and messaging to effectively engage specific demographics.
Uncover efficient methods for managing and streamlining multiple Instagram accounts using strategic apps.
Recognize the importance of emphasizing quality over quantity for a reliable and result-driven Instagram marketing approach.
Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Are you a bridal hairstylist or makeup artist struggling to differentiate your wedding services from general salon services? Join me as I share my insights and recommendations on how to effectively market your services to brides and moms, but be prepared for a shocking twist that will leave you questioning everything.
If you're feeling frustrated because potential clients confuse your wedding services with general salon services, leading to lost bookings and missed opportunities, then you are not alone! Despite your best efforts in showcasing your expertise and showcasing specialized offerings, clients may still perceive your services as interchangeable, causing them to overlook your unique skills and offerings. As a result, you may struggle to effectively market and differentiate your wedding services, missing out on valuable business and growth opportunities.
In this episode, you will be able to:
Decode the significance of targeted messaging as a core element of strategic marketing.Understand the benefits of compartmentalizing your services through the creation of separate websites.Harness how defining one's principal business from supplemental businesses can achieve competitive advantage.Identify the role of maintenance package offerings in fostering trust and retaining customers.Comprehend the importance of tailored messaging when marketing distinct services such as weddings versus general salon services.This Week's Key Moments:
00:01:08 - Marketing Yourself with Spa and Salon Services,
00:05:22 - Creating Specific Marketing Messages,
00:11:05 - Clarifying Your Website,
00:15:28 - Importance of Separate Websites,
00:16:47 - Benefits of Targeted Websites,
00:18:27 - Primary and Supplemental Businesses,
00:19:23 - Offering Maintenance Services,
00:24:46 - Differentiating Salon and Wedding Services,
00:32:40 - Creating Collateral for Trials,
00:34:02 - Understanding Your Audience,
00:39:07 - Quality Over QuantityFollow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Are you struggling to communicate with brides ? In my 16+ working in this unique niche of the beauty industry, I discovered the key to success: building a bond with brides that goes beyond the ordinary. Join me as I reveal the secrets to building trust through high-touch communication and use my tips to instantly level up your emails and gain back valuable time in the process!
Effective Communication and Strong Connections
In the realm of professional wedding services, effective communication is paramount. Bridging the gap between vendors and brides requires creating solid connections, a process that breeds trust and mutual understanding. The right balance in communication builds a productive working relationship, ensuring an integral bond that resonates throughout the planning process, avoiding misunderstandings and enhancing the overall experience in dealing with brides.
In this episode, you will be able to:
Harness the power of influential communication tactics to bridge the gap between artists and potential brides.Learn how clarity and punctuality in communication lay the ground for successful relationships.Unleash the potential of automation in facilitating regular and more effective touchpoints with brides.Recognize the strength of high-touch communication in building a strong foundation of trust with brides.This Week's Key Moments:
00:01:31 - The Challenge of Communication with Brides,
00:03:41 - Ways to Improve Communication,
00:08:33 - Automating Communication,
00:15:34 - Creating an Effective PDF,
00:16:18 - Why Your Price List Is A Killing Your Bookings,
00:17:26 - Using Canva to Create PDFs,
00:20:49 - Setting Clear Expectations,
00:24:19 - What To Include In Your Email Signature,
00:30:35 - Creating Referral PDFs,
00:32:20 - The PDFs Every Artist Should Be Sending To Brides,
00:34:09 - Templates for Effective Communication,
00:38:57 - Firmly Communicating Policies,The resources mentioned in this episode are:
Golden Emails Template Bundle for $77 (Add on Templates available with your purchase at checkout!)Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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Ignite Your Bridal Business: Captivating Marketing Tactics for Dream Brides
Are you a bridal hairstylist or makeup artist looking to improve your marketing efforts? Have you heard these myths about understanding and targeting your specific audience (dream brides)? Myth #1: All brides care about is your artistic skill and not your personality. Myth #2: Social media is the only effective marketing platform. Myth #3: Price is the most important factor for brides. Stay tuned to discover the truth behind these myths and unlock the secret to attracting your dream brides.
If you're feeling frustrated and overwhelmed with your marketing efforts, constantly trying different strategies but not seeing the desired results, then you are not alone! You may be investing time and money into social media ads, bridal fairs, and online directories, only to find that the bookings and business growth you're hoping for are not materializing. Instead of attracting your dream brides, you may be attracting clients who don't align with your aesthetic or who are not willing to pay your desired rates.
A robust digital identity is crucial for reaching and attracting your dream brides. This entails having a captivating business profile and an optimized online presence across various platforms. Moreover, diversifying your marketing channels beyond Instagram can lead to a more comprehensive and balanced online marketing strategy. Let me show you how to do more with less when it comes to marketing your to grow your bridal beauty bookings.In this episode, you will be able to:
Discover how to shatter self-imposed barriers and run a successful bridal business.Gain insights to hone your brand's digital identity, elevating online engagement for prospective bookings.Learn how to tap into the transformative power of a cleverly planned 30-day Instagram strategy tailored to our unique niche of the beauty industry.Find out ways to rewire your thought patterns away from envy towards gratitude to drive business growth.Understand how to identify, profile and cater to your dream brides, so you can enhance marketing outcomes.This Week’s Key Moments:
Download the Engagement Season Checklist for a step-by-step guide to improving your business before busy booking season hits.Purchase the 30 Day Instagram Challenge for $47 to optimize your Instagram profile and gain momentum in your business.Listen to Episode 61 of the podcast on the Know Like and Trust Factor to learn how to build trust with your audience on social media.Check out Episode 55 of the podcast for tips on better bridal branding and how it affects your online image.Explore Masterclass Magic for additional guidance and support
00:01:19 - The Impact of the Economy,
00:03:43 - Boosting Your Business,
00:09:06 - Shifting Your Mindset,
00:11:55 - Additional Resources To Help You Market More Effectively,
00:16:23 - "Introduction and Importance of Knowing Your Dream Bride",
00:17:57 - "Identifying Your Dream Bride",
00:20:03 - "Where Your Dream Bride is Shopping",
00:22:47 - "The Power of Evergreen Marketing",
00:25:07 - "Quality over Quantity in Marketing",
00:33:08 - "Understanding Your Motivation",
00:34:14 - "The Importance of Pricing"Follow me on Instagram and DM me your thoughts on today's episode or leave me a review wherever you're listening! www.instagram.com/beautybizcollective Get more actionable tips to grow your bridal business on autopilot and start saving my best tips for taking your bridal hair or makeup business to the Next Level.
FREE MASTERCLASS --> Book more brides and get more financial and personal freedom with my signature systems.
Love the podcast and want more?
-> Check out the blog!
-> Monthly Masterclasses!
-> More!
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