Episodi
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Transforming Marketplaces with Data & AI
From Europe to the Middle East.
From job boards to real estate.
For over 20 years, Christophe de Rassenfosse has been rethinking how people interact with marketplaces across Legaltech, HRtech, and Proptech.
Former Chief Product Officer at Property Finder, heâs a true product master, passionate about tech, innovation, and performance and he will be the guest of the next episode
We will dive into:
đ· How to use data to drive marketplace performance
đ· What âcustomer obsessionâ looks like at scale
đ· Why we should focus on value, not hype
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How do you build a world-class data function⊠when thereâs no data?
No customers
No legacy systems
No historical data to rely on.
Thatâs exactly the challenge Garry Ure faced when he joined Zand, before the online bank had even launched.
Garry has 20 years of experience in data management in the banking sector and for the last five years, he led the data enablement strategy at Zand. He shaped everything from data governance to AI-driven personalization in a highly regulated environment.
In this episode we dive into:
How do you design a hyper-personalized banking experience from scratch?What does âgoodâ data governance look like in a digital-first bank?How is AI reshaping the future of finance?If youâre building (or rebuilding) a data function, you donât want to miss this unique testimony!
CHAPTERS:
00:00 Introduction
00:28 Garry's career and experience
08:38 How to start from a greenfield
17:30 Data enablement and data culture creation
30:50 Data management essentials
34:15 Banking use cases
40:50 Showing the value of data management
46:40 Vision, takeaways and conclusion
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Episodi mancanti?
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How is AI rewriting the rules of influencer marketing?
Edoardo Ferrari wears multiple hats: heâs the Director of Digital Analytics & AI at a leading beauty company and a fashion entrepreneur. His work is all about balancing creativity, instinct, and technology to drive innovation.
In this episode, we explore:
How AI is transforming creative industries like beauty & luxuryThe evolution of social media & influencer marketing with AIWhere to draw the line between human creativity and AI-powered insightsDonât miss Edoardoâs signature Italian accent!
His unique experienceâspanning startups and global brandsâmakes this a must-listen for anyone navigating AI in creative industries.
EPISODE BREAKDOWN:
00:00 Introduction
00:40 Edoardo's career & experience
09:41 Data & AI in the beauty space, trend detection
19:45 AI adoption for creative talents, enpowering creators
28:40 Challenges in startups vs large companies
37:00 Impacting fast paced industries
43:50 Ethics & regulation for social media
47:00 Is Ai going to replace creative talents?
50:00 AI for influencers
51:30 Conclusion
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Data leadership is at a turning pointâare we ready for whatâs next?
Joseph Aoun is the Data & AI Solutions Director at Apgar, a global data management & AI group.
He describes himself as a "Data-Powered Digital Business Transformation Leader"âand that says it all.
With 15+ years of experience in data and digital, he spent the last 7 years at Chalhoub Group, where he played a key role in building and scaling one of the most advanced data and AI teams in the region.
He is also one of the most passionate and insightful leaders I know in Dubai.
In our conversation, we explored:
The role of the Chief Data Officer: How is it evolving? Is hiring one a no-brainer? If yes, where should they sit in the organization?The importance of strategic patience in AI adoptionWhat makes an AI product failThe central role of humans and talent in AIThank you Joseph for your time and for sharing your perspective on these burning topics!
Episode Breakdown:
00:00:00 Introduction
00:00:26 Career journey
00:04:11 The role of a CDO and organizational structure
00:14:09 The Impact of AI on data leadership
00:17:12 Building a data organization from Scratch
00:22:49 Scaling Data Initiatives in large Enterprises
00:26:17 Measuring AI & Data maturity
00:32:08 Ensuring business adoption of AI
00:41:28 Preparing organizations for the AI era
00:49:39 Attracting & retaining data talents
00:55:09 Final takeaways
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How to build an AI Lab that delivers business impact?
This is what this first episode is all about, with Audrey as an inspiring guest !
After starting her career in consulting, Audrey decided to dive into the fast-paced world of startups, eventually becoming VP of Transformation at Checkout.com. There, she played a pivotal role in its growth, helping it scale into one of Europeâs most impressive success stories.
Less than 2 years ago, she took on the challenge of creating an AI Lab at IAG (the group behind British Airways, Iberia, Vueling and Aer Lingus) from scratchâand that's the story I wanted to unpack during this interview.
This episode is a true masterclass and here are 3 of the many learnings she shared with us:
The team is the heart of the Lab's success: Focus your energy on finding the right talent, finding the right balance between externalizing and internalizing the product development (definitely a 1B dollars question in the GCC region) and keeping people engaged for the long termKeep a startup mindset: efficiency, methodology and excitement are keyPrioritize, prioritize, prioritize: At the end of the day, you want AI to make a real impact on the business. Take the time to assess the objectives and potential of each product. "AI" may be the buzzword on everyoneâs lips, but itâs not the solution to all challenges. The build and maintenance of AI products are costly and can often be replaced by a process reworkThank you, Audrey, for this masterclass on AI Labs, your refreshing perspective, and your boundless energy. Iâm confident it will inspire many people to explore this exciting path !
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