Episodi
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Big tips for walking trade show events:
1) Bring snacks, like nuts
2) Bring water
3) Know why youâre there
4) Seek out hashtags ahead of time
5) Volunteer at the event, for an exhibitor, or at an after party
Time 1:40
Zack Lyman (ZackLyman.com Instagram @ZachLymanPodcast)), lover of Hot Wings and Dr. Pepper, employee at DiedrichRoasters.com
I met Zack in Portland, âI walked up to you and I was like Steve Martinâ because I was wearing a 7-piece all white bunny suit
2:50 How can people get the most out of a trade show?
Zach Lyman says: (1) know what youâre looking for. Or let me know sort of what you want to know. (2) Donât be embarrassed, ask, we all need to learn. (3) Iâm here to educate and have fun, donât be scared to say hi.Time 6:00
Lee Gordon (Instagram @LeeGordon), from Urnex likes to walk the floor and get a lay of the land. Then circle back to what he wants to see. Great idea, especially if you donât have time to see everything.Time 7:30
Derrick Wessels (Instagram @coffee_derrick) from Beagle Coffee is BACK!
1) Iâll work a booth to cover flights.
2) I donât bring business cards, I bring swag like hats. Sarah Allen (9 mins) is queen of swag-hats.
3) Ship your winnings home.
4) Things can ship en route there, be very careful.
5) If its within 10 or so hours to drive, it may just be easier to drive. Like if you need groceries.
6) SNACKS, Bobos Bars from Boulder. Leviâs fav is almonds and string cheese. Something about that lighting and talking makes ya thirsty!
7) Beware of stains on booth counters, things are dirty.
8) How do you change your mind-set? Concentrate on breathing. Some people listen to music in their headphones. Some speakers look at the room from all angles.14:00 planning outfits to wear on the trade show floor. Easy to move around, water resistant clothes if possible.
Thanks to my friends and FreeMusicArchive.org artists Daniel_Barbiero_-_06_-_Emanation & Monplaisir_-_15_-_Bass
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February 2019 visited this gem of a cafe in Arkansas. Just a little nerd chat about coffee.
Coffee fermentation under pressure???
Elika: "Oh, man. Titles are hard. To give you an idea. "USBrC '19 V3.6" is my presentation title. Granja La Esperanza, Cerro Azul I also realized I said Shayne and I switched positions 3.5 years ago, but it was 1.5 years. I'm a liar."
"Never settle for good enough" Visit www.OnyxCoffeeLab.com and thank me later!
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Episodi mancanti?
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A magician walks into a bar in Trondheim, Norway, orders an Aquavit cocktail, twirls his mustache, then meets me, Levi. "Letâs talk AquavitâŠâŠ the Nordic spirit"
1:40 Bargician!
2:20 0:50 Aquavit âwater of lifeâ
2:40 potato based spirit, barrels of aquavit
5:35 Joe Patrick, @BargicianRecipe time
Iced Aquavit Cocktail
4 oz cold coffee
0.5 oz Cointreau
1 oz Aquavit
IceHot Aquavit Cocktail
0.75 oz Cointreau
1 oz Aquavit
6 oz drip coffee
Orange zest7:40 taste it as itâs cooling
9:05 tea? Coffee? Roast?Special thanks to Joe Patrick, @Bargician on Instagram and Danny Blaha @DLBlaha. Music by Todd Janes for writing and perfroming âFree Drip Fridayâ
Fun Aquavit recipes and history:
http://imbibemagazine.com/north-shore-negroni/
http://www.shopredandbrown.com/red-brown-recipes/2015/06/02/viking-aka-aquavit-negroni
https://www.lifeinnorway.net/aquavit/
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ACP 070: Try This Hot Mojito?
TIME 1:00 Wine needs to air-e-ate? Mellow out? Whatâs that word!
Some interesting notes from Decanter.com:
Clément Robert MS, head sommelier and wine buyer at 28-50 wine bars, recommends giving a wine 60 minutes, on average, to aerate.
âIf you were, for example, in the presence of a fragile wine, like an old vintage bottle, then I would not risk aerating it too much. I would probably open it in advance and try to find the right type of glass.â
In the case of most white wines, Steven Spurrier says, âbecause they donât have tannins, the need for aeration is rarely necessary.â
TIME 1:50 âI love my coffee at like 120 degreesâ
TIME 2:00 âIâve been in hot tubs hotter than thatâ
TIME 2:15 Temperature reveals a lot about the coffee, such as the extraction. At a âlower temperatureâ (say, 120-140) different flavors will come through such as (1) sweetness, (2) clarity of fruit flavors, (3) perception of oil, (4) acidity.
TIME 2:40 âThe closer a beverage is to your body temperature, the more you can taste of itâ
TIME 3:20 âMilk based drinks that are hot have a texture to them, so enjoy them sooner" before the texture is gone
TIME 3:50 The anatomy of the espresso machine is beautiful
TIME 4:40 The âPerfect Manhattanâ dilutes over time in a wonderful way. The boozy body will mellow and entertain your palate in a different way.
TIME 5:20 Rockford Roasting Coffee, hot cocktails on the espresso machine. A hot Mojito on the espresso machine? Nuts! Direct message me on Instagram for the recipe =] @Audio_Cafe
TIME 6:00 As cocktails get hot we found less booze/spirit was needed. Such as a Hot Mojito, there was no soda water to thin the spirit and the hot water added significant aroma of rum
TIME 6:30 Part of taste is smell and when its hot it will get into your nasal cavity faster
TIME 7:00 Hot Margarita with Miller High Life? Yes.
TIME 7:50 Drinks will cool down quicker than they will warm upâŠ. Hot beverages will cool âfasterâ because they donât have a heating element assisting them. Cold cocktails usually have ice sitting and helping.
TIME 9:15 There isnât a lot of holding drinks at hot temps in the cafe world. Coffee cup âMiiRâ MiiR.com
TIME 10:00 Coffee served at 3 degrees difference. Obviously brewing temperature is a huge factor.Note from our legal department: *No water was harmed during the boiling process of this intro and outro*
Also, can you believe this episode took me 3 hours to edit? Insanity, why do I do this to myself? Well, because of great people like Derrick Wessels (Instagram @Coffee_Derrick).
Fun forum about temperature:
https://forums.egullet.org/topic/111478-proper-chilled-cocktail-temperatures/ -
Derrick Wessels (Instagram @Coffee_Derrick) owner of Beagle Coffee in Colorado. This episode was recorded on a pullout couch the day before US Coffee Champs Denver, December 2018. âThis is a podcast, we talk about coffeeâ why have I never used this before? Its so simple =]
TIME 1:00 how can you balance so many things like travel and work and roasting coffee?
1) Derrick uses 4 different calendars to manage his life
2) He pre-packs his daily needs in his car. Always plan to finish all your daily tasks before you return home again. Driving home to grab something you forgot kills your schedule.
3) He pre-plans meals âMeal prepâ to allow him time to relax while between gigs, no need to run around for food. High protein meals is a must.
4) Just waiting in line for food can take a whole hour.
5) 2 jobs, roasting job, travel to compete in 4 types of competitions (latte art all over the USA, Coffee Fest presents both Americaâs Best Cold Brew & Americaâs Best Espresso, US Coffee Champs Barista Championships, plus regional events).
6) A lot of people donât have the motivation pushing them to learn new things.
7) Balancing multiple jobs helps break up the work day. âItâs all a different flowâ âthe high energy doesnât let you think about being tired.â Barista vs bartending shifts have different energy.TIME 6:45 Natural progression from barista to bartender, some of the differences are fairly obvious.
1) Bartenders will spend more time on each drink
2) Bartenders are known for more in depth customer service
3) Bartenders have a wide variety of ingredients and though they may not love making a Mojito they wonât shy away from it
4) No one is going to judge you for getting a sweet cocktail, but at a cafe it feels that way
5) Bartenders like to pre-prep their ingredients. They place items as efficiently-close as they can.
6) Proper bar design, aesthetic is nice, but focus on efficiencyTIME 8:00 HECK YEAH, âIced Vanilla Lattesâ
How can you expect to provide a good experience for a drink youâve never even had?TIME 9:35 the gateway mocha
TIME 10:00 Prep as much as you can ahead of time
From bar to barista, signature drinks⊠Make as much of your drink in front of a judge as you can. Prepare your station, be efficient. Extra little movements add to minutes of waiting time for customers in a long lineTIME 11:00 Bar design
Ambiance vs access
Immediate access fridge so the barista doesnât have to even move their feet.TIME 12:30 Do you taste your batches?
Smelling is 1 thing, but tasting and even swallowing is very important.TIME 15:45 temperature
Time and temperature effect coffee
As milk drink beverages sit they change wildly, the texture leaves which is big.
âEducate through curiosityâTIME 19:30 you must try the entire menu
You donât have to finish it, but be a part of your customerâs worldTIME 21:00 How did you break your nose?
Music sample brought to you via FreeMusicArchive.org, artist: The Dirty Moogs, track: Julies An Android. Chosen for its fun vibes and for the lyric âShe woke me up it was late on Saturday night..â
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"Seasonal Flavors" From Barista Magazine Oct/Nov 2018 Issue
1: Barista Magazine October/November 2018 article, some additional fun flavor combinations that go with coffee specifically
2: Way easier (fast, cheap) to experiment with beverage, than to bake/create a new food item
3: Use the Flavor Bible if you want to combine ingredients
4: If you do work with a bakery, ask them what seasonal items will be coming out, or how to pair with their offerings. Maybe you can cross train people at the bakery? Maybe the chef will let you come work with them and develop new ideas? Or maybe they want to be inspired by what you are doing as wellInstagram handles: @BaristaMagazine & @Audio_Cafe
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Inspired by the âCooking With Syrupsâ article in May 2018 issue of Fresh Cup Magazine, this episode is really about leveraging ingredients to pair items together and sell a tasty treat along with that delicious beverage.
Links:
https://www.AudioCafePodcast.com/67
https://www.Twitter.com/Boyrista
https://www.Instagram.com/Audio_CafeCafe mentioned:
https://www.Facebook.com/HurricaneCoffeeMagazine where full article is:
https://www.FreshCup.comMore info about Sequim Washington and Lavender Festival:
http://www.lavenderfestival.com/2018-sequim-lavender-festival/ -
Last weekend Lee Carter and his dog Zero drove over to my place in Madison, Wisconsin to chat for a bit. We saw some dive bars. We had some bar food. Then when we spent an hour relaxing and talking about beverages. Lee Carter is the co-founder of Five Watt and Big Watt Beverage Company in Minneapolis, MN. Enjoy the chat between 3 friends.
Recipe - The Year of the Chai: 2 oz Oregon Chai Extra Spicy Super Concentrate, 2 oz carrot juice, 6 oz Oatly Barista Edition, steam together, top with ground all spice.
For pictures of the mystery location, visit http://AudioCafePodcast.com/66 or @Audio_cafe on Instagram
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Join myself and Andrew Gomez as we chat about a home barista party. Recorded suuuper late at night after many enjoyable alcoholic beverages.
At the intro I mention this cold brew cocktail: âThe Cold Brew Rock-Sliderâ 0.5 oz DaVinci Gourmet Cold Brew Concentrate, 0.5 chocolate liqueur, 1 oz Baileys Almond Liqueur, 3 oz Oatly, ice.
âKing of the Hillâ barista event: tickets are $1, all the tickets go into a hat, 2 names are drawn, the winning pour is on âthe hillâ as the current âKing of the Hill,â 2 new challengers come up and pour, if the King of the Hill gets 1 of the 3 votes from the judges then its still king, if a new pour wins then it becomes the king, this goes on till a set time (that is unknown to judges/competitors) has ended.
Great way to run through a large amount of people. The nature of the random names being drawn makes it fun, but also you will need to have better lead time in announcing the next 1-3 sets of people, so they can make their way to the front and be ready.
Special thanks to Juniper the corgi, for running around in the background and barking (photo -https://www.instagram.com/p/Be1BvgQhLES/?taken-by=audio_cafe)
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Real time recording as my friends come over and create some fun coffee cocktails. This miiiiiiiight get silly.....
Cocktails we will create in this episode:
1) Bourbon and Cold Brew:
Just splash some DaVinci Gourmet Cold Brew Coffee Concentrate and water over your whiskey any way you take it
2) Lunchbox or âCafe Disaronnoâ:
Inspired by "The Lunchbox" cocktail, using cold brew. The orange juice brings out the wonderful complimenting bakers chocolate specific to this cold brew concentrate. 0.5 oz DaVinci Gourmet Cold Brew Coffee Concentrate 1 oz Disaronno 4 oz orange juice Serve on ice with orange wedge garnish
3) Cafe Boulevardier:
0.25 oz DaVinci Gourmet Cold Brew Coffee Concentrate 1 oz bourbon 1 oz sweet vermouth 1 oz Campari Chill and stir with ice, serve 'up' with orange zest, cherry garnish optional
4) Cafe Cola:
Cynar Americano Cafe: 0.25 oz DaVinci Gourmet Cold Brew Coffee Concentrate 05 oz Cynar 4 oz cola
5) Cafe Sazerac:
0.125 (1/8th) oz DaVinci Gourmet Cold Brew Coffee Concentrate 2 oz Sazerac Rye 2 dashes Peychauds bitters Give glass an absinthe rinse, build cocktail in separate glass with ice, chill then strain into fresh glass. Garnish with lemon zest and peel.
6) Salty White Russian:
0.25 DaVinci Gourmet Hawaiian Salted Caramel 3 oz DaVinci Gourmet Cold Brew Coffee Concentrate (diluted) 1 oz Titos vodka 1 oz Baileys Served on ice, salted caramel treat on rim as garnish
Cold brew coffee cocktails! Obviously coffee goes great with bourbon, but what else? Listen in as Levi creates 6 cocktails with some of his closest friends.TIME 2:20 - Who is the Kurt guy?
TIME 2:55 âWho drank all the Fernet? Who drank all the Baileys? âŠ.Adam he makes my drinking look like childsplayâTIME 4:35 This is where you drink the first cocktail, the first cocktail.
TIME 5:05 âWe *slurrrrrr*âŠâ âDid you eat all the ice cubes out?â
TIME 5:10 As you can tell by my inability to talk without slurring and recall what was actually in the cocktail, I was indeed smashed. That combo is something I will play with in the future - but for now - letâs meet my friend Danny the pilotâŠ.
TIME 5:45 âCheck check, can you make more money if you turn the GAIN up?â Danny Blaha.
TIME 5:52 Danny and I drink together a lot, so naturally when he visited last weekend I had to make him this strange cocktail⊠also he brought a knife? No, that was just a butter knife.
TIME 6:00
Levi: What do you think of this cocktail? Danny, put down that knife.
Danny: The pain makes me know that life is real. Um, thatâs a good way to start?
Levi: yeah, it lets people know you have nothing to say at all. What do you think of this cocktail?
Danny: When you decided that you wanted to make it, I was a little concerned when you took Disaronno, cold brew coffee and orange juice out of your refrigerator. Um, it scared me a little bit.
Levi: I didnât have Disaronno in my refrigerator, but yes I understand your fear.
Danny: Yeah. *Indistinguishable grunt* Like I said three flavors you just donât think would go together. But I do think it tastes like one of those orange chocolate balls that you have to hit on a table and it splits into pieces. Maybe that was only cool in the 1990âs but there you go. It tastes good and it goes together, orange and chocolate it good.
Levi: orange and chocolate are amazing together. Orange and coffee are okay together but certainly most places donât put those together. This is cold brew of course. I think Disaronno goes really well with coffee. Iâve made a similar cocktail with Disaronno, Almond syrup, espresso, shaken with milk and ice.
Danny: you make a lot of cocktails that are really bitter, thatâs kind of your go to. I like this one because its NOT bitter. You put a lot of bitters into cocktails, its very common for you, but this doesnât have that. I like your cocktails that are higher in citrus.
Levi: Joey my coworker teases me because for like 6 months I put lime into everything I made.
Danny: Do you cook it for 6 months? Because when you cookâŠ. you definitely take your time.
Levi: you make it sound like I cook completely stoned, but really I just like to take a few days.
Danny: is it done cooking? Oh is it charcoal black now? Mmmm tasty.
Levi: get out of my houseâŠ.Time to try the Cafe Boulevardier. Which was actually the very first cocktail we built that day. When I am tasting I start with the more bitter and move to the sweeter. Itâs hard for me to go from sweet to bitter, do you ever do tastings like this?
TIME 8:40
Cafe BoulevardierâŠ
Levi: our first try, Kurt, wanna say what we got?
Kurt: We have ourselves the Negroni, Boulevardier, BREW-vardier? I donât think thatâs too bitter.
Levi: Iâm not sure the coffee-note is the right note for this. Sweet enough. What is tough is all I taste is garlic from my lunch.
Kurt: I like the ending note, its all coffee.
Levi: We did 1 oz of sweet vermouth, 1 oz of Campari, 1 oz of bourbon, and then just a 1/4 oz of a cold brew super concentrate. Yeah right now this aftertaste is really great, should we do an orange zest or any herbal element like mint?
Kurt: I donât think so, I think its done.
Levi: recipe #1 is done, its in the banks!
Kurt & Levi *CLAP*TIME 13:30
Cafe Cola Cynar âbig mistakeâ
Kurt: so its Cynar, cold brew,a nd Coke
Levi: the big mistake we had made?
Kurt: was adding white rum, then dark rum, all bad.
Levi: the big lesson here is to start simple, then layer in more flavors on top.
Kurt: yeah. So the recipe is 0.5 oz Cynar, 4 oz Coca-Cola, 0.25 oz cold brew.
Levi: on the nose its a lot of coffee, the Cynar and the Coke are balanced together. The cold brew again is the lingering aftertaste. BAM.TIME 14:30
As I taste a drink I pay attention to the BIG categories in flavor: sweet/sour/bitter/umami/salt, then also very important is the âExact-flavor.â There is âgoodâ verses âmeeting the standard of identity.â This Cafe Cola is such a simple recipe and I already knew about the idea of a âCynar Cola,â its actually on the bottle of Cynar, so I used that recipe idea as a baseline. I also already knew I like Cold Brew and âColaâ SO we knew instantly this idea would work. Where we went wrong was trying to make it even more unique and adding rumâŠ..
Also, I pay attention to temperature and texture of course.
Look, we saved you a painful step of experimentation! But if you do have a build on this, let me know what you found tasty.
TIME 16:15
Levi: I donât know about you but between the note sleeping and closing down bars the last 2 nights, Iâm pretty tiredâŠ.
Kurt: we did a play on the Sazerac because we wanted to add some cold brew in to incorporate all the flavors. We have varying opinions on how much coffee to add at the moment, I think we are going to have to revisit this when we have the proper Sazerac Rye instead of Woodford Reserve Rye. We took down the Peychauds bitters from 4 drops to 2?
Levi: Letâs talk about this, we have been thinking about all these drinks, but we start from Googling a recipe to have a starting point. On this one specifically I thought the cocktail would be bitter enough and if we added a coffee flavor it would take it to a more bitter realm. Piece of advice - when you are making cocktails with friends always listen twice to their advice because there is usually a lot both said and âunsaid.â If there is cold brew in a cocktail then it needs to be fairly apparent.
Kurt: We are like 2 hours into this session.
Levi: we started with brainstorming crazy ideas and wrote them all down. Then we did a grocery list. Then we talked through the brainstorming and groceries. I ate a bunch of garlic, then we did the grocery run,
Kurt:19:05
Salty White Russian:
That moment when you realize youâve been day drinking and are trying to explain things... This one was much harder to type up and talk about because, as mentioned, I had been day drinking allllll day. Then during production you can likely tell that I have been drinking along.Cold Brew coffee used was a brand new launch from DaVinci Gourmet. To learn more visit DaVinciGourmet.com.
Music by âThe Dirty Moogsâ title - âIm Alright Instrumentalâ
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INTRO: Part 2 of interviewing Bryan Reynolds from Anthem Coffee and Tea in Tacoma Washington. Last episode we talked about how you personally need to cast a vision for your employees to learn and model back to your customers. We also left off with a quote from a visual artist who worked with Bryan, talking about the great ambiance in the cafe, here is Bryanâs response to that quote.
TIME 0:50
Levi: how did you build this culture?
Bryan: it stems from his parents modeling this to him growing up, there was never a stranger to his parents, everyone was a guest. I wanted to make a cafe that had a different focus on customer service because my own first experience in coffee as a customer was an uncomfortable one. You can walk someone through the ordering process in a loving way, giving undivided attention and serve them well. Make the product worth coming back.TIME 3:05
Levi: âWe wont be held accountable for how much we have done, but for how much we have done of what he asks us to doâ the take away from that in a cafe would be if we want to make something cool like a fancy wall, how is that really going to improve the customer and employee experience? Do you have a lesson to share?
Bryan: the first time we adopted a virtual punch-card system to âbring people backâ but it ultimately it created an entitled customer for a number of reasons. We learned from that and changed it to a pre-load punch-card which has worked even better. We have had many other things that we wanted to do but never even launched. But as long as we learn from this and âfail forwardâ then we are being made stronger. Its far more of a risk to not try than it is to take a risk.TIME 8:15
Levi: âI know God will not give me anything I cannot handle, I just with He didnât trust me so muchâ your first big fear must have been starting Anthem, but what is the next biggest fear that is around the corner for Anthem?
Bryan: success can lead to failure just as much as remaining dormant can, what scares me is if we coast if we let off the gas pedal. Iâm constantly keeping myself tethered to the core values helps from becoming distracted. Thereâs 60 of us on this team, thereâs a lot of moving parts. Which is why we focus on âBetter before bigger.â And it leads to âhow do we make little things like waiting in line better?â that question led to them creating a Anthem Coffee IOS app. A [customer] line is a good sign because it means thereâs something worth waiting for, but finding a way to skip the line ads value to some customers.TIME 13:05
Levi: what is your 85/10/5 rule?
Bryan: in the book Leading on Empty, the author unpacks this idea, there is 85% of what other people should be doing for you, 10% that you can train leaders to do, and 5% that only you can do. If you donât take care of you then you canât take care of others. I love conflict because whatâs on the other side of it, which is unity. From the book âLeading on Empty: Refilling Your Tank and Renewing You Passion, by Wayne Cordeiro.TIME 17:40
Levi: who introduced you to coffee?
Bryan: I was saving money for an engagement ring, so I started working at Cutters Point. I used to drink sweet sweet beverages (Black and White Hot Chocolate with Toasted Marshmallow) then a barista accidentally threw some shots into the drink (turning it into a mocha) and it was game-over, I loved the way it balanced the flavor and I was hooked from then on.TIME 19:05
Levi: the White Chocolate Mocha is the âGateway Mocha.â What did you think of that first sip?
Bryan: I donât drink sweet drinks as much, but I love an Espresso Macchiato, its like a mini-vacation for me. I love tasting different black coffees.TIME 19:50
Levi: decaf or tea?
Bryan: I would go decaf. Thereâs something about the smell of coffee, it takes you away. My wife will brew a pot of coffee just for the smell in the house.OUTRO
Glad you listened to these 2 episodes, some topics we covered that I enjoyed learning were: giving employees light responsibilities to free your time up teaching them lower risk tasks and testing to see where theyâre sweet spot is. The small tasks is really part of setting up the â85/10/5% ruleâ and finding others to help handle 95% of that your workload. Do you remember that story of a customer loyalty program that had outstanding usage but went bust?Well its time to say goodbye, Iâll let Bryan send us off with this inspiration and challenge âBetter before bigger.â
Music in this episode by The Dirty Moogs, via https://starfrosch.com/hot-100/artist/the+dirty+moogs
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Hello welcome - I have been talking to a few industry-pros about working IN and not ON your business. To help deep dive a bit letâs spend some time hearing about how Anthem Coffee and Tea went from having an over-worked owner to a healthy and expanding cafe.âšSome topics we will cover that I enjoyed learning were: giving employees light responsibilities to free your time up, what is the 85/10/5% rule and finding others to help handle 95% of that your workload, a story of a customer loyalty program that had outstanding usage but went bust, and throughout the 2 part interview you will hear Bryan refer back to his clear vision and mission statement for his cafe which has clearly helped him stay focused while showing his employees how to win at customer service.
âšTIME 1:05âšANTHEM INTROTIME 2:45
âšLevi: Asking about the guiding principalsâŠ.âšBryan explains how he wants his team to show âheroic hospitalityâ which brings people back. Also talks a little about his exact role as the owner which is to be a role model, help grow sales, and that people are being served well.
TIME 7:35
âšLevi: Anthem is a good example of a cafe that has co-workers who appear to be friendsâš. Bryan explains: the line between customer and employee is blurred because the heroic hospitality is contagious and spreads to the customer base. Having this is a clear vision is a foundation.
TIME 8:50
âšLevi: when Anthem started did you think you would have an employee stay with you for 10 years?âš Bryan explains: finding the right employee who resonates well with your culture and core values will allow you to invest in that employee and grow them. âYou have to identify people who have similar strengths and abilities and them replicate yourself in them so that you donât stay a prisoner to the J.O.B. you created. I want to create jobs, I want to create opportunities for people, I donât want to be the ceiling.ââšBryan also shares a warning if you get too hands off the business too soon, before you have modeled the culture that you want, then it will likely fade away into its own culture (good or bad) and not the vision you had.
TIME 12:20
âšLevi: âSolitude is a chosen separation for refining your soul, isolation is what you crave when you neglect the firstâ how did you get to that first point where you were able to step away for an hour/day/week and what do you wish you had don better?âš Bryan explains: he personally experienced burn-out at year 5. Then inserted a âpattern interruptionâ in his life to help him gain clarity. Why are we afraid to leave our cafe? Is it because we fear to lose control? In order for our employees to win in the cafe requires that we show them exactly what winning looks like. Once we have trained our team correctly we can trust that we can take a step back.
TIME 17:55
âšLevi: âI drove hard on all cylinders, not realizing that being an entrepreneur means that everything you initiate by default you must ad to your maintenance listâ What was the first task that you handed off first, how can a cafe manager test with small things first before handing off too much?âš Bryan explains: 16personalities.com is the starting point, beware of weaknesses so we know where to put people. Involvement equals ownership, getting people involved helps them become more responsible and the best thing is when they see a current process we use at the cafe they know of even better ways to streamline it.
TIME 22:20
âšLevi: Where did your shirt design âLet is happen naturallyâ come from? âšBryan explains: it was a way to recognize when things were starting to bubble up or perhaps getting harder. It was a phrase we used as a team so we made it into a shirt. Also at that time we were using a lot of pour-over coffee brewing and were excited by that.
TIME 24:45
âšLevi: quoting Carlo âOne thing that impressed me was Bryanâs desire to build a hub for the communityâŠâŠâŠ.ââš
OUTRO
âšNext episode Bryan will talk a little about his parents modeling customer service and a loyalty card that was supposed to âbring customers backâ but created an entitled customer. Sound good to you?
Music by The Dirty Moogs, via https://starfrosch.com/hot-100/artist/the+dirty+moogs
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In August 2005 I flew into NOLA, on the flight from Seattle we could see the massive glowing storm in the Golf of Mexico. On one side of the clouds the sunset was painting it a gorgeous orange, but it was a thick cloud that quickly turned black and opaque. Looking out from the small airplane window I watched the cloud burst into electric blueish-purple as lightning strobeâd like a warning light. A fore-shadow and forecast of what was going to happen. Also a reflection of the very people who live in New Orleans. Fierce, strong, on one hand a guarded people that take care of themselves, and on the other hand very expressive of who they are through the arts (arts not just in galleries but also sculpted on top their buildings, painted on their bodies, heard in their voices as they sing on the streets, art they carry - worn deep into the wrinkles on their faces)
Ten years after visiting NOLA and flying out the Monday before Hurricane Katrina, I came back. And this is where I found Lauren the owner of Solo Espresso. This is her story.
SOLO ESPRESSO [Lauren Morlock, 1301 Poland Ave]
Interview with bits of second track âmemoriesâ to break up interview
OUTRO:
For all the photos, including tattoos, barn doors, and the water line of where Katrina rested inside the cafe/house, visit AudioCafePodcast.com/61
See you next year?
TIME 2:00
Start interview with Lauren from Solo Espresso
Short Intro, bathtub in the bathroom in the back. Start simply.
TIME 3:40
One step at a time, slow build / slow start as a pop-up. Follow opportunities as they come.
TIME 4:15
Good point, contact these machines and see if there's a machine in the area around you, they may not be online on a website like Craigslist. Also, some owners contact the manufacturer to sell the machine rather than ever posting online.
TIME 6:00
Bike or skate the coffee, so New Orleans and authentic. Donât forget to tell all your friends, make sure you invite them out or they will put it off.
TIME 7:15
Slow start, but it can build form there and get legit. Also gives you time to discover what and how you really want to do this.
TIME 7:30
Do things as you can afford to do them. What would it feel like to have a cafe and no debts? When I bought my coffee stand I felt I needed a certain machine and went into debt for it, I regretted that.
TIME 7:45
First question, before starting a cafe, have you worked in a cafe before? Working in a cafe is a great piece of homework before buying a cafe. Lauren worked in coffee for 18 years before opening her shop. She worked at Starbucks in 2000, back when Starbucks did cuppings and was investing heavily in their baristas. She took advantage of getting training from different companies. After 15 years of working in a cafe you can pick up so many things about the cafe you want to own. Then, the next step IS finally opening a shop.
TIME 10:40
Why was opening your basement to all of NOLa the logical next step?
TIME 14:00
NOLA local tells his story of leaving New Orleans during Hurricane Katrina. That he couldnât swim, that his sister saved him.
TIME 14:50
Here is an attitude here, a polished and tough/raw aesthetic here. Dark stained room but not a dark space. Minimalist, but not empty. Its special. âI think itâs special because its my spot. Everything literally has a story.â
TIME 16:00
Shop-dog. Shanobie? Hamming people up for the pets.
TIME 17:00
Same NOLA man, James Pierce, shares about his mom, dead for over 10 years and he still misses her. She lived to 84, switching from 3 cups of coffee a day to decaf, 10 kids, a bunch of grand kids.
TIME 19:00
Flyer-ed the city when they started their cafe, thatâs how they found the woodworkers/builders/carpenters that led the build-out for the cafe. Hint: you know you have a cool cafe when people want to help build-out your space and turn into friends.
TIME 21:30
âI woke up like 3 4 in the morning and didnât have shoesâŠâ
TIME 22:10
Getting the cash to start, a little bit of borrowing cash to put in the electrical/equipment/etc. Started with $10k. âDonât you want a bigger space? This is only 450 square feet.â âWith internet, we are so small and I feel that this shop is so intimate Iâve seen so many awesome things happen by not having internet. Conversations being made and people being introduced.â All the customers are accessible. âIf someone wants to steal internet or bring their own, Iâm totally fine with that.â âI have worked in a lot of cafes where someone has sit there for an entire day and game, or download from Napster, or pornâ interesting balance when it is your actual house.
TIME 26:30
Security for small shops, cool customers who live close, pad-locked room between cafe and house, give the robber whatever they want because a cafe can re-coop money but not a cool barista or life, give them what they want and get them out of here, sometimes you have to watch little kids that come in and are super cute, we have a dog here just hanging out for security.
TIME 29:35
Jean-Baptiste Ulrick the taxi driver teaching me how to speak New Orleanian âYou gotta eat them Tâsâ
TIME 30:10
For the neighborhood cafe, its almost rude not to come in to the neighborhood cafe, its a great place for the neighbors to meet each other. The power of thought, not being naive but donât manifest bad things like a robbery, we have wasp spray and smart employees. âDonât try to fool with usâ
TIME 34:30
âTomorrow weâre having Indian food and you invited me back, but it wasnât come back to the shop, it was an invitation to come back to the neighborhood and a welcoming hand to the community. It was very cool and powerful because that was a moment that will never happen again in any other shop, its a moment that exists just here.â It creates great word of mouth and for advertising, leveraging their followers. âWe do a food pop-up every Saturdayâ âIts nice to have an established food pop-upâ create a demand for variety of food offerings. Started offering pop-ups to cross-promote with other vendors in the area. Also, microwaves are the devil. âI used to live at my shop tooâ
TIME 38:30
Tell us about the name Solo Espresso, it seems more like a name, because youâve been using the phrase âWhen we started soloâ which could just be a phrase, or mean more⊠names can change over time.
âWe started as Dark Times Coffeeâ as a reference to the voodoo and other darkness that we celebrate here in New Orleans. People in New Orleans have all gone through so much darkness⊠because it can be a really heavy city to live in, among all the brightness.â The inspiration came from a trip to Peru, and an epiphany to only serve coffee (no flavored syrups, food, or blended drinks). We originally started with just espresso, then there was an expanding demand for other drip coffee and pour overs, then growlers for cold brew. -
As stated in the podcast, this was recorded and unedited in real time while day-drinking. As a matter of fact, these very show notes are being typed while drinking. What started out as a joke conversation last night, âHey, what would it be like if there was a cafe who had the sole purpose of being a first date location for online dating?â After a night and morning of drinking, why not talk more about this and record it, without playback, or editing?
These are the talks that baristas have with other baristas after hours...
Topics: Name of cafe? âGhost Roastersâ the multi-roaster concept. How do we handle tips? Different rooms for different online dating sites like Bumble/Tinder/OK Cupid/ POF/et cetera. Should the staff be single or taken?
People of interest mentioned: Christain Ott, Alexandra LittleJohn, Panda in NYC -
INTRO
Do you go on cafe or bar crawls? This fall in Madison, Wisonsin I got to do the CaffeineCrawl.com event, big event with a lot of logistics and moving parts. Lots to organize, great exposure for local cafes and super fun for the local community. For me as an attendee it was a great chance to see the whole local scene at one time, stopping into shops that I havenât been into before.
This episode can be thought of as an extension of the Yelp (episode 54) podcast we did, making a special event and getting people out to see you.
TIME 2:55 : Local coverageâŠ
Sadie from CaffeineCrawl.com took to getting local coverage for JBCCoffeeRoasters.com and all other cafes, reaching out to all media know about. It was important to have a killer after party to end the whole day off on a great note as a whole group of coffee crawlers, all were invited.
TIME 3:35 : Leviâs commentsâŠ
If youâre going to setup an event you may not be able to get TV coverage, but what about at least setting the event up on Facebook/Yelp/CouchSurfing/MeetUp/Twitter #YourTown/other sites like local paper? This is SO IMPORTANT.
Think of the next thing, what is the next event you want to promote? The Crawl had a TNT, then after the TNT a local bar to grab drinks? Make sure to leave off with a âThank you for visiting our cafe and donât forget about our next eventâŠâ
TIME 4:45 : Cafe-CollaborationâŠ
When planning make your first goal to have shops shine in the way they feel comfortable and proud of and is unique to them. Make sure that the samples being served are totally delicious and wonderful, also test to make sure the team can make multiple samples back-to-back-to-back.
TIME 6:00 : Leviâs commentsâŠ
Work ON your business not just IN your business.
As Sadie talks to cafes she learns about different roasters who want to have a small pop-up because they donât have a local retail location. Like JBC, hosting a party because they donât have retail space at this time, it was perfect for them to open the roastery and welcome people in.
Serve a drink youâre proud of and make sure the other spots arenât serving that drink as well.
TIME 7:10 : Putting together routes...
Pair businesses that work together well, could be a few surprises along the way, especially little snacks to eat. Craft beverages and foods fit together. This is a chance to meet the makers in the background of the local community.
TIME 8:40 : Leviâs commentsâŠ
If you make an event will there be an over-arching theme such as âCoffee in the springâ or âCoffee drinks made without dairyâ or âMeet the makersâ? Think about what you can do that is super special. What about 1980âs theme, each location playing their favorite â80s tunes all day?
TIME 9:50 : How to prepare, catering to customersâŠ
You need 10-15 minutes of great intro to your cafe for people to listen to, you will repeat this the whole day so practice it!
Bridge the gap of enthusiast and pro barista. Meet customers where they are at, whether youâre a hip 4th wave or a Java Jive Cafe with free wifi.
Good chance for someone to see what the community can offer them, this is a chance for people to pick their new favorite cafe in town.
Encourage guests to ask if someone has questions. Leave plenty of time for the community to chat. Important for everyone to feel comfortable and welcome.
TIME 12:50 : Leviâs commentsâŠ
This is a great chance for you to make an elevator speech for your business, from there stretch it to a 10 minute pitch.
TIME 14:10 : Columbus Ohio recapâŠ
Old and New contrast, things that donât seem to fit can be special, even for their contrast. Some may even say that âthe obstacle IS the way.â
TIME 16:35 : Leviâs commentsâŠ
You can make cafes that donât really âfit togetherâ and make it work, collaborate, rising tide raises all ships.
That next weekend after an event like this be sure to have a post-event hangout for all the staff(s) who worked the event, re-give a briefing of your speech and best practices you noticed. After all, this event is as much for you as it is for the people who are attending it.
TIME 17:30 : How can you be a great cafe to work with?âŠ
Being accessible is key. Check your email, be alert when serving drinks.
TIME 19:35 : Leviâs commentsâŠ
Prepare, have everything setup the day or week before so you can attend to last minute details and also be promoting the actual event the day before, rather then not at all after the fact.
Have fun. Check in with everyone face to face that is working the event to see if they are alright. Appreciate them, make sure they are supported. Drink the drinks they are working on and provide feedback like âI think people are really going to like this part of your presentation.â
TIME 21:10 : National drink trendsâŠ
Nitro coffee on Draft, bridging the gap between craft beer and coffee. Impressive baristas working hard to master niches. Coffee/Cocktails (like gin with coffee).
TIME 24:00 : Leviâs commentsâŠ
Get out there and host something special for everyone. Donât be afraid to try something totally different. Contact other businesses in your area and get something special going, who knows where it will lead to =]MUSIC : The Dirty Moogs, Clause. Podington Bear, Now Son. Podington Bear, Movin On Up. Podington Bear, Now Son.
-
MUSIC (Podington Bear: Gravy)
Topic
1) Tulsa, coffee crawling
2) Meeting baristas
3) Get out there and try stuff
4) Samuel Smith
Insight:
1) Ask baristas âwhere should I go nextâ us yelp
2) Cold Brew nitro with vanilla and cream
3) Maple Soda uses shelf stable ingredients that donât expire or dial in
Reason to interact:
1) Map of the places I went
2) Maple Soda and Sparkling Green Tea recipe
3) Photos of the drinks
Hello, Tulsa Cafe Crawl
What to look for on Yelp to find cool cafe
1) Stars 3-5
2) Number of reviews and photos
3) Keep track on your favorites list
4) Checkout podcast #54
Time 2:18
Visit the show notes for ISI Whipped cream recipes. Iâve seen some sped-up extraction recipes.
How can you tell if its real ice? âŠIt melts.
Time 3:45âŠâŠ.
Different levels of carbonation for different brands
Real Maple or Honey does change the mouth feel, LINK to brands and their level of carbonation. Sometimes a high level of carbonation is great because some recipes have a lot of other ingredients competing for the total volume of the drink itself.
Time 4:44
Espresso Tonic recipe, Levi uses just a hint of espresso in his recipe to allow for coffee to be the background flavor, rather than having it dominate the flavor profile.
Thought - why donât we look at espresso as a background flavor?
Time 6:50
Owl Puccino signature drink, the name plays into what the cafe used to be called. What about a signature drink called the Al-Puccino, and it can be made with almond milk?
Time 8:30
Foolish Things Coffee Company, donât be foolish, ask questions.
Oak Aged Cold Brew Float - was cool, you can use a brand like Time & Oak to get those flavors. They used local ice cream but not enough, lost the woody-flavor but like the idea and it was fun.
Cold Brew Soda with Blueberry Shrubs at Starbucks.
Time 13:00
Do the next thing, hop on Yelp and find a cafe then ask the barista âwhere should I go next?â and they may direct you to some wonderful place or party that only the locals know about. I also use Yelp to bookmark places I will visit in the future when youâre in that town.
Time 15:30
Why donât we list the barista that came up with that signature drink like they do at fancy bars? -
Time 1:10 - Levi talks about the Reversed Irish Coffee recipe, his new favorite coffee cocktail.
Time 4:40 - âWhere is the industry going with beverage recipes, to mocktails?â Talk a little about bottomless portafilters and the MAVAM espresso machine. Also the DaVinci Gourmet Iced Coffee syrup was mentioned for restaurants that donât have an espresso machine.
Time 5:40 - There is no new origin or ingredients on the market, like the past the stories that spice traders would make up to keep from finding their spices. Barista Meets Barman presentation in TOTC, you have just one machine and one area to make things for coffee. For a bar there may be multiple bar stations.
Time 7:10 âWhat I like about going to a cool cafe is that I know Iâm going to get a beverage from someone who loves beverages." Baristas are being more and more serious and well studied on their craft.
Time 7:30 - âHow do we come up with an idea for a new syrup?â is asked and Levi talks about challenges with that.
Time 8:10 - Booze Milkshake recipes you say? Iâm in but it really is work, even though it sounds like a total dream.
Time 8:25 - Peach Chipotle coffee recipes? Peach Chipotle White Mocha? Sprite-Asada recipe? How are you thinking about recipes with coffee in them, do you have to use a whole 1-2 oz shot or do you use just a little espresso in your recipes? Have you tried an Espresso Tonic with just a little (0.25 oz) espresso in it? What are you assuming incorrectly about approaching coffee recipes? Why donât you pull all of your ingredients out and look at what you have?
Time 10:30 - EOFire.com question âIf you woke tomorrow in the same world but you knew no one, what would you do?â has helped me come to new ideas. Look at what you can create when you forget all of your assumptions about hurdles. As the book title says, âThe Obstacle is the Wayâ
Time 12:25 - Fruit Loop Frappe âIt looks like a clown went to art schoolâ
Time 13:25 - Why not try to do that crazy business idea? What are you doing to up your game as a barista? That is where I met great people like Laila Ghambari. One of my coffee epiphanies came from just different dosing of espresso weight then tasting the difference.
Time 15:55 - âSuper Naturalâ natural opportunities in life that you can turn into learning or opportunities. Laila taught us all the basics. Caffe Ladro in Seattle used a head Coffee Trainer, a manager at each cafe, then also a Coffee Educator to each of the 11 locations so each location has the same coffee experience.
Time 18:30 - Coffee books with bizarre recipes, trying all the recipes was really fun. Gilliganâs Island Latte, Marzipan Latte, making fun drinks like that.
Time 19:40 - using the perfect brown bananas. Bananas actually are an easy and great analogy for learning about flavor, green/yellow/brown banana. Red Velvet Mocha recipe.
Time 21:10 - Do the weird unexpected twists, such as using dynamic texture or dynamic temperatures together. Chia seeds can be hydrated into a Chia Chai Soda, Chia Chai Aperol Spritz recipe (is it carbonated? I think I spoke incorrectly there oops!).
Time 26:10 - The big take away of look what you can add to these businesses, be scrappy on how to start out, an make sure you properly evaluate your talent. -
Some of the highlights from this podcast will include:
People are the biggest thing in your business, the right people bring in all the best opportunities.
Levi talks a little about oatmeal coffee? Yum or no?
How do you convince people to work in one area over another, such as the register over the espresso machine? Conflicts disguised as opportunity, a conflict brings up a topic that clearly needs to be addressed.
What its like to start a cafe, get married, and go back to school all at the same time. It's very hard but it can be done if you focus and have support. On the flip side having a cafe during a divorce, how do you turn this around.
What its like to work from 4:30A to 6:30P to get your cafe up and running on its feet? Its better to have a more time to work ON your business rather than always be working IN your business.
What its like to attend and speak at a CoffeeFest.com event 6 times per year.
-
What to look for when opening your first coffee house? How do you pick the right location? What should you change at a cafe if you buy it and are the new owner? Does it help to grow up in an entrepreneurial household? How do you move from being a barista to being a cafe owner? How do you find a business that is missing you?
-
Summer, 2015, Levi and Corey sit down to talk about how coffee shops should use Yelp to get new customers. Levi uses the app several times per week and used to have an account for his own coffee stand.
This episode you will learn about the overall strategy you should use when starting a Yelp page, how to reward fans, dealing with negative reviews, and rewarding your staff for a job well done.
BIO: Corey Dane hails from Chicago and worked as a voice over artist, TV host and arts administrator before joining Yelp in 2010. Since then he's created and cultivated two robust communities of consumers looking to connect with great local businesses, first in Tucson, AZ and most recently in Madison, WI. In his current role as Manager of Local Business Outreach, Corey travels North America, speaking with business owners about leveraging the power of Yelp to help grow their business.
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