Episodi
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Every brand wants attention, to be seen as a must-have, but how do some manage stratospheric levels of popularity? It might happen organically, perhaps even by accident, but itâs also true that many brands engineer it.
Evan Davis and guest discuss the tricks of the trade, from social media influencers to artificial scarcity, and the potential pitfalls when a product is so popular that it's almost impossible to get hold of.
Plus, what is it that compels people to queue several hours for a sandwich, or pay ten times the usual price for a bottle of energy drink - we explore the consumer psychology behind the hype.
Evan is joined by:
Ellis Gilbert, founder of Soho Yacht Club and Talk Nice Studios;Rory Sutherland, vice chair of Ogilvy UK;Dr Cathrine Jansson-Boyd, reader in psychology at Anglia Ruskin University;and Sian Evans, founder of Chatsworth Bakehouse.
PRODUCTION TEAM:
Producer: Simon TulettResearcher: Drew HyndmanEditor: Matt WillisSound: Neil Churchill and Donald MacDonaldProduction co-ordinator: Rosie Strawbridge
(Picture: A customer jumps in the air as he leaves an iPhone store in London, after being the first person to buy the brand's latest phone. Credit: Ben A. Pruchnie/Getty Images)
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China produces more than half the world's electric vehicles and is scaling up exports, but there are concerns its manufacturers would have an unfair advantage in the UK, which could spell disaster for domestic firms.
Evan Davis and guests discuss the UK's dilemma around Chinese EVs - do we open our doors to the competition, which might mean cheaper electric cars for consumers and a quicker transition to net zero, or should the government follow the USA and EU in considering import restrictions to protect domestic car-makers?
Plus, do buyers really care where their EV is made, and will 100% of new car sales be electric by 2035?
Evan is joined by:
Ginny Buckley, editor-in-chief and founder, electrifying.com;Victor Zhang, UK country director of Omoda and Jaecoo (made by Chery);James Taylor, UK managing director, Vauxhall;Fraser Brown, managing director, MotorVise
PRODUCTION TEAM:
Producer: Simon TulettResearcher: Drew HyndmanEditor: Matt WillisSound: Neil ChurchillProduction co-ordinator: Rosie Strawbridge
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Episodi mancanti?
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With the entrepreneur, philanthropist and author. The Decisions That Made Me A Leader is a mini-series from The Bottom Line. It features one-on-one interviews with entrepreneurs and business leaders, including Duncan Bannatyne, Martha Lane Fox, and the boss of Depop, Simon Beckerman. All of these episodes are available on BBC Sounds and you can also watch them on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader. Host: Evan DavisProducers: Paige Neal-Holder and Farhana HaiderAssistant Editor: Matthew Willis Senior News Editor: Sam BonhamCommissioning Editor: Hugh Levinson
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Krisi Smith started Bird and Blend Tea company with business partner Mike knowing very little about tea or running a business. She drew up their mission statement in the pub whilst working as a ski instructor in Canada.
They started up working in her mums back bedroom to now running 20 retail stores across the UK.
Before starting the company she had more than 30 jobs and thatâs just by the age of 24. For her, putting people are the forefront is what business is about.
Krisi talks about the challenges of opening a business with your partner in life as well as business. âGot married, got divorced, and we're now just business partners.â
Evan asks about the key personal and business-related decisions that got her to where she is today.
The Decisions That Made Me A Leader is a mini-series from The Bottom Line. It features one-on-one interviews with entrepreneurs and business leaders, including Duncan Bannatyne, Martha Lane Fox, and the boss of Depop, Simon Beckerman. All of these episodes are available on BBC Sounds and you can also watch them on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader. You can also watch the series on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader.
Host: Evan DavisProducers: Paige Neal-Holder and Farhana HaiderAssistant Editor: Matt WillisSenior News Editor: Sam BonhamCommissioning Editor: Hugh Levinson
A BBC News Long Form Audio production.
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Simon Beckerman is the founder of Depop, a platform where people can buy and sell pre-loved fashion, it currently has around 35 million registered users. He sold the company to Etsy for ÂŁ1.25 billion in 2021.
Simon grew up in Italy to British and Italian parents who he describes as rebels in their own way and even as a teenager he knew he had to build his own business because âI was unemployableâ
His latest business, is DELLI a food app connecting independent retailers with consumers. Evan asks about the key personal and business-related decisions that got him to where he is today.
The Decisions That Made Me A Leader is a mini-series from The Bottom Line. It features one-on-one interviews with entrepreneurs and business leaders, including Duncan Bannatyne, Martha Lane Fox, and the boss of Depop, Simon Beckerman. All of these episodes are available on BBC Sounds and you can also watch them on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader. You can also watch the series on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader.
Host: Evan DavisProducers: Paige Neal-Holder and Farhana HaiderAssistant Editor: Matt WillisSenior News Editor: Sam BonhamCommissioning Editor: Hugh Levinson
A BBC News Long Form Audio production.
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Martha Lane Fox was first catapulted into the public eye during the dot.com boom as co-founder of lastminute.com the online agency she set up with Brent Hoberman in the late 1990s.
It was valued at three quarters of a billion pounds when it floated on the London stock exchange in 2000.
She then experienced a life change road accident while on holiday in Morocco when she was thrown from the passenger seat of an open-top car. She says she very nearly died. âThey rank you in trauma I was a 37, 39 is deadâ
Her career has ranged from launching karaoke chain Lucky Voice to serving as the governmentâs digital champion and being on the board of twitter, during one its most complex times. She is currently the President of the British Chamber of Commerce
Evan asks about the key personal and business-related decisions that got her to where she is today.
The Decisions That Made Me A Leader is a mini-series from The Bottom Line. It features one-on-one interviews with entrepreneurs and business leaders, including Duncan Bannatyne, Martha Lane Fox, and the boss of Depop, Simon Beckerman. All of these episodes are available on BBC Sounds and you can also watch them on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader. You can also watch the series on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader.
Host: Evan DavisProducers: Paige Neal-Holder and Farhana HaiderAssistant Editor: Matt WillisSenior News Editor: Sam BonhamCommissioning Editor: Hugh Levinson
A BBC News Long Form Audio production.
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Evan Davis sits down with Richard Walker the Executive Chairman of Iceland foods a company founded by his father. Richard started at Iceland Foods in 2012 from the bottom up working as a shelf stacker at the start.
A qualified chartered surveyor he is an entrepreneur in his own right having set-up a property business, Bywater Properties, of which he is still chairman.
A fan of physical challenges heâs climbed Everest and was running his first London Marathon this year when he collapsed less than two miles from the finish line and says ice saved his life.
Evan asks about the key personal and business-related decisions that got him to where he is today.
A Long Form Audio Production for BBC Radio 4.
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Evan Davis sits down with Timo Armoo, the founder of social media advertising business Fanbytes, which he set up when he was 21 with two friends.
Aged 27 he sold the company, which connects social media influencers with brands, for an eight-figure sum, saying he can now retire a multi-millionaire.
Timo was born in Hackney in London but moved to Ghana to live with his grandmother when he was 3 months old. He returned to the UK and grew up on a council estate in south London and says he always had this burning feeling that he was destined for more.
Evan asks about the key personal and business-related decisions that got him to where he is today.
The Decisions That Made Me A Leader is a mini-series from The Bottom Line. It features one-on-one interviews with entrepreneurs and business leaders, including Duncan Bannatyne, Martha Lane Fox, and the boss of Depop, Simon Beckerman. All of these episodes are available on BBC Sounds and you can also watch them on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader. You can also watch the series on BBC iPlayer. To find the series, just search: The Decisions That Made Me A Leader.
Host: Evan DavisProducers: Paige Neal-Holder and Farhana HaiderAssistant Editor: Matt WillisSenior News Editor: Sam BonhamCommissioning Editor: Hugh Levinson
A BBC News Long Form Audio production.
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Evan Davis makes up crisis management scenarios to see how three CEOs handle a business emergency. To make it more realistic none of the guests know what the predicaments are before speaking to Evan.
Guests:Kathryn Jacob, CEO of Pearl and DeanDame Inga Beale, former CEO of Lloyd's of LondonJustin King, former CEO of Sainsbury's
Production Team:Presenter: Evan DavisEditor: Matt WillisProducer: Simon Tulet & Paige Neal-HolderSound: Sarah Hockley & Rod Farquhar
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A typical career, for many, involves some kind of progression, or at least the expectation of it, until we stop and retire. But is there a better model?
Evan Davis and guests discuss whether more of us should think about easing into retirement by taking more junior roles, going part time, or switching profession altogether, instead of stepping off a career cliff edge when we reach pension age. Could this expand the number of job opportunities for older workers, whilst also helping younger workers push through the ranks?
Stepping back isnât an option open to all, though, and there could be big implications for pensions, so how should older workers begin to calculate if, or when, it might be possible? Evan is joined by:
Matthew Rideout, founder of Knead & Desire Bakehouse;Sir Howard Davies, chairman of NatWest Group;Zoe Ashdown, head of culture and people engagement at AXA UK and Ireland.
Thanks also to the listeners who sent in voice notes, and to everyone else who emailed [email protected]
PRODUCTION TEAM:
Producers: Simon TulettResearcher: Paige Neal-HolderEditor: Matt WillisSound: James Beard and Rod FarquharProduction co-ordinator: Rosie Strawbridge
The Bottom Line is produced in partnership with The Open University.
(Picture: An older man laughing and looking at a laptop with a young woman in a workshop. Credit: Alys Tomlinson/Getty Images)
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The UKâs biggest nightclub operator recently announced the closure of around half of its venues, and with them almost 500 jobs. REKOM UK, which owns the Atik and Pryzm brands, blamed the cost of living crisis hurting its customers, along with increased operating costs. But is there something else going on?
According to the industry association the number of nightclubs in the UK has more than halved in the last decade, so have younger people â nightclubsâ core customers â lost interest in drinking and dancing the night away? Are landlords eyeing up healthier returns from these enormous spaces by turning them into flats? And how are the remaining venues evolving to attract these, and sometimes older, customers?
Evan Davis is joined by:
Peter Marks, chairman of REKOM UK;Mike Kill, CEO of the Night Time Industries Association;Jo Cox-Brown, CEO of Night Time Economy Solutions.
PRODUCTION TEAM:
Producers: Simon Tulett and Nick HollandResearcher: Paige Neal-HolderEditor: Matt WillisSound: Rod FarquharProduction co-ordinator: Rosie Strawbridge
The Bottom Line is produced in partnership with The Open University.
(Picture: A crowd of people dancing and waving their arms in the air. Credit: Getty Images)
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Itâs easy for people to say they want to buy a particular product, perhaps in the name of sustainability. But how often do individuals actually follow through with these well-meaning intentions? Academics regularly observe a difference between what consumers say they want to do and what they actually do.The gap can cause problems for businesses when they're trying to figure out how to serve their customers. Evan Davis is joined by a panel of business leaders to discuss how they bridge this divide.
Guests:Andreas Chatzidakis, professor of marketing in the centre for research into sustainability, Royal Holloway, University of London Jake Pickering, senior manager for agriculture, Waitrose Marsha Smith, deputy CEO, IKEA UK Toby Clark, vice president of insights, Mintel
Production team:Producers: Simon Tulett, and Nick Holland Researcher: Paige Neal-Holder Editor: Matt Willis Sound: Hal Haines Production co-ordinator: Rosie Strawbridge The Bottom Line is produced in partnership with The Open University.
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It's useful to know how you're doing at work, but feedback from managers and colleagues can often be unhelpful, upsetting, or even non-existent. So what's the best way to give and receive it?
Evan Davis and guests discuss some top techniques, particularly in the tricky area of negative feedback, and the importance of training managers in how to have these conversations. But feedback isn't just about managers - we learn the best ways for employees to receive and act on it.
Plus, how frequently should an employee's performance be measured - we discuss the pros and cons of the annual appraisal - and whether technology helps or hinders.
Evan Davis is joined by:
Catherine Hearn, UK HR director, AmazonKatie Obi, chief people officer, AdvancedMargaret Cheng, HR consultant, executive coach and author of 'Giving Good Feedback'
PRODUCTION TEAM:
Producer: Simon TulettResearcher: Paige Neal-HolderEditor: Matt WillisSound: Graham Puddifoot and Hal HainesProduction co-ordinator: Rosie Strawbridge
The Bottom Line is produced in partnership with The Open University.
(Picture: A woman and a man talking at a desk. Credit: Vladimir Vladimirov, Getty Images)
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UK consumers are eating less meat than at any point since records began 50 years ago, according to the latest government figures, so how are farmers, processors and retailers responding?
The cost of living crisis is part of the reason for a recent drop-off in demand, but warnings about meat's impact on the planet and our health might also play a role, and plant-based alternatives have been eating into meatâs market share in recent years.
So does the industry feel under attack, or are they adapting their businesses and their products to meet these challenges? And what does it take to get an animal from a field to our plate anyway?
Evan Davis is joined by:
Anna Longthorp, of Annaâs Happy Trotters;Phil Hambling, head of CSR at ABP Food Group;Charlotte Mitchell, owner of Charlotteâs Butchery.
PRODUCTION TEAM:
Producer: Simon TulettResearcher: Paige Neal-HolderEditor: Matt WillisSound: Rod Farquhar and Neil ChurchillProduction co-ordinator: Rosie Strawbridge
The Bottom Line is produced in partnership with The Open University.
(Picture: A butcher arranging meat at store window in Leeds. Credit: Reza Estakhrian/Getty Images)
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Some major fashion brands have started charging for online returns, or even banning customers who routinely send products back. The companies say that growing levels of returns are hitting their profits, so just how costly is it to process an unwanted dress, and what really happens when we pop it back in the post?
Evan Davis and guests take us behind the scenes into the hidden world of returns and the mini-industry that has sprung up to deal with the billions of pounds of items rejected by customers.
It's a growing problem, according to many retailers, with a small number of customers causing particular damage, so what's the best way to tackle it and does the responsibility lie with brands, shoppers, or governments?
Evan is joined by:
Robert Kulawik, chief operating officer, Everything5pounds.com;Andy Rough, CEO, ACS Clothing;Dr Regina Frei, associate professor of digital economy, University of Surrey.
PRODUCTION TEAM:
Producer: Simon TulettResearcher: Paige Neal-HolderEditor: Matt WillisSound: Rod Farquhar and Neil ChurchillProduction co-ordinator: Rosie Strawbridge
The Bottom Line is produced in partnership with The Open University.
(Picture: A woman putting folded clothes into a cardboard box. Credit: Getty Images)
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Itâs become the mantra of many employers, and the expectation of some employees, but what does bringing your whole or authentic self to work actually mean, and should companies encourage it?
Evan Davis and guests discuss the pros and cons of a workplace culture in which staff share their personal beliefs, politics and vulnerabilities with colleagues. What impact does it have on employee satisfaction and business productivity? And, at a time of great political and cultural polarisation, how do you prevent the âwhole selfâ ethos stirring up trouble?
Evan is joined by:
Nana Berchie, global people director for diversity, belonging and human rights, Arcadis;Octavius Black, founder and CEO, The Mind Gym;Kate Palmer, employment services director, Peninsula UK;Sophia Luu, freelance design researcher and founder of Secrets Worth Sharing.
PRODUCTION TEAM:
Producer: Simon TulettEditor: Matt WillisSound: Rod FarquharProduction co-ordinator: Gemma Ashman
The Bottom Line is produced in partnership with The Open University.
(Picture: A woman hiding behind her laptop. Credit: Getty Images)
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On the agenda for the final programme of the current series is meetings. Virtual or in person, it's difficult to avoid a work meeting. So how do you ensure a good meeting? What should their purpose be, how many people should attend, who should speak and when? Evan Davis and guests discuss.
GUESTS
Dave Brittain, Business Development Director, Amazon Fashion Europe
Phil Jones, MD Brother UK
Dr. Sarah Woolley, Senior Research Fellow, Warwick Business School
CLIPS
Series 3 Episode 3 W1A
Writer: John Morton
Rob Mayhew Brother Meeting ManifestoWriter: Rob Mayhew
PRODUCTION TEAM
Producer: Julie Ball Editor: China CollinsSound: Rod Farquhar and James Beard Production Co-ordinator: Gemma Ashman
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New medicines with sales in the billions of dollars each year are what every pharmaceutical company dreams of, but how do you create one and can they really justify their often high price tags?
Evan Davis and guests discuss the changing origins of so-called 'blockbusters' and their importance to the global drug industry, including recent examples like the obesity and diabetes treatments Wegovy and Ozempic, which have made Novo Nordisk one of the richest companies in Europe.
Plus, as outright cures for some diseases begin to emerge, how can the pharmaceutical industry and healthcare systems agree on what is a reasonable price to pay for them?
Evan is joined by:
Sir Patrick Vallance, former president of research and development at GSK, chief scientific advisor to the UK government, now chair of the Natural History Museum;Ruth McKernan, venture partner at SV Health Investors;David Brown, chairman and co-founder of Healx and co-creator of Viagra;Natasha Loder, health editor, The Economist.
PRODUCTION TEAM:
Producer: Simon TulettEditor: China CollinsSound: Graham PuddifootProduction co-ordinator: Gemma Ashman
(Picture: Rolls of dollar bills next to a bottle of pills. Credit: Getty Images)
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For most people, the aeroplane is the default mode of long distance transport Whilst the UK has only two overnight sleeper services, long distance train travel and sleeper services are experiencing a resurgence in Europe. One company OBB, the Austrian State Railway has just ordered thirty new trains, some of which will be in service from December. But are these services mainly for train aficionados, romantics and those scared of flying, or could they become a serious competitor to the plane?
Evan Davis and guests discuss what's behind this apparent new 'Age of the Train'.GUESTS
Kurt Bauer, Head of Long Distance Passenger Services and New Rail Business, OBB/Nightjet
Michael Guerra, Rail Design Engineer and Co-founder, Night X
Monisha Rajesh, Travel journalist and Author, 'Around the World in 80 Trains'
Reporter: Lisa Louis
PRODUCTION TEAM
Producer: Julie Ball
Editor : China Collins
Sound: Neil Churchill and Rod Farquhar
Production Co-ordinator: Gemma Ashman
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Bad behaviour and big mistakes can destroy careers and even entire businesses if they're not addressed quickly, so why do some companies and their leaders try to downplay or even deny them?
Evan Davis and guests discuss the culture of defensiveness and denial that exists in some organisations, from the private to the public and charity sectors.
A former Oxfam worker describes how she was forced to blow the whistle on widespread sexual exploitation and abuse inside the charity, and the panel explores the ways in which leaders can tackle wrongdoing and encourage their teams to call it out.
Evan is joined by:
Helen Evans, former head of global safeguarding at Oxfam, now CEO of Cavernoma Alliance UK:John Higgins, researcher on workplace activism and author of âSpeak Up: Say What Needs to Be Said and Hear What Needs to Be Heardâ;Sarah Miller, CEO of Principia Advisory.
PRODUCTION TEAM:
Producer: Simon TulettEditor: China CollinsSound: Graham Puddifoot and Rod FarquharProduction co-ordinators: Gemma Ashman and Sophie Hill
(Picture: A businessman with his head in the sand. Credit: Getty Images)
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