Episodi
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Mike Hahn is the President of Digital Strategy & Operations at Frontline Strategies. In the 2022 cycle he was the Deputy Digital Director at the NRSC and is an alum of the Trump 2016 and 2020 campaigns where he served as the Director of Social Media. In total, he has raised well over $100 million online for various groups.
In this episode we’re digging into the initial learnings about digital fundraising in 2024 and what the future looks like for the grassroots fundraising space. -
Scott Tranter is Director of Data Science at Decision Desk HQ, the only provider of real-time election results, race calls, and data to cover US elections from the presidency and Congress to the county and city level. We previously spoke with Scott about his experience building and selling his previous company, Optimus.
In this episode we dig into the nuts and bolts of making race calls on Election Night in an accurate and timely manner.
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Episodi mancanti?
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Chaz Nuttycombe is director of CNalysis, an election forecasting website and is the first-ever American election outlet that created forecasts for state legislative districts and chambers across the country and remains the sole group dedicated to this work.
In this episode we discuss the process behind building election forecasts, what they mean, and how they’re being used on the campaign trail.
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Chris Faulkner who is a Senior National Strategist at Majority Strategies, one of the biggest consulting firms in the political space. Chris spent almost a decade as a Marine before getting into politics and he has worked on a LOT of campaigns.
In this episode we diver further into the mechanics and strategy around early voting and vote by mail in the 2024 Election.
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Jessica Anderson is President of the Sentinel Action Fund, the only conservative Super PAC with a year-round ground game committed to turning out absentee, early vote, and "day of" voters. She was previously the Executive Director of Heritage Action for America.
In this episode we discuss how Sentinel has adapted to the wildly unpredictable 2024 election, the strategy behind boosting early voting, and the role of personal voter contact.
Click here to become a Campaign Trend Insider. -
Katie Harbath is Chief Global Affairs Officer at Duco Experts. From 2011 to 2021, Katie was the Public Policy Director at Facebook where she led global outreach to elected officials, political parties, and campaigners around the world.
In our conversation, we check in on Facebook’s role in the 2024 election.
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Our guest today is Matthew Mazzone a partner at Ascent Media Agency where he leads large scale branding and marketing campaigns. Before getting into agency world, Matt was the Director of Film and Visual Media at the Republican National Committee.
In this episode we’re talking about virtual production – how it works and what it means for political ad makers.
Watch Virtual Production In Action - https://www.youtube.com/watch?v=0AmlMcfxzT8
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Enjoy a brief explanation of the thought process and decision making behind this podcast's rebrand.
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The next time an episode hits your feed, the show will have a new name – the Campaign Trend Podcast. Campaign Trend is a journal at the frontier of political campaigning and the new home for all of the campaign-related content I create – including blog posts, newsletters, and podcasts.
https://campaigntrend.com/
To get a mug, email me: [email protected] -
Sean Cooksey is Chairman of the Federal Election Commission. The FEC sets the regulations for campaigning at the federal level. To put it bluntly, the business of politics follows their rules and there are real consequences to that. It’s an honor to have Sean on the show. He is former Chief Counsel to Senator Josh Hawley and former Counsel to Senator Ted Cruz. The Senate confirmed Sean as a commissioner in 2020.
In our conversation, we get the insider’s perspective on how the FEC works, what the commission is working on for the 2024 cycle, and how they’re responding to new advancements in technology. -
Our guest today is Doug Heye, a strategic communications advisor and political commentator. Doug was the communications director for the Republican National Committee during the 2010 election cycle and on Capitol Hill was Deputy Chief of Staff to House Majority Leader Eric Cantor. In our conversation today we go behind the scenes on cable news, how Doug prepares for a hit, and what producers are looking for in a guest.
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Daria Grastara is CEO of Direct Persuasion, a performance marketing and persuasion advertising agency serving Republican campaigns and issue advocacy organizations. During the 2022 election cycle Daria was Digital Director at the NRSC and she’s also worked on the Trump campaign and at the NRCC.
In our conversation, we discuss the transition in ownership of the firm, that challenges she’s faced as an entrepreneur, and the lessons learned along the way.
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Seth Blank is the Chief Technology Officer at Valimail, a leading provider of email authentication and anti-impersonation solutions. Seth is also co-chair of the DMARC working group for the Internet Engineering Task Force.
We’ll also talk about Valimail’s outreach to political campaigns and what Seth thinks campaigns can do to send better emails.
The New Requirements for Email Delivery at Gmail
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Our guest today is Grover Norquist, founder and president of Americans for Tax Reform. Since 1985, Grover and ATR have been a fixture of Republican politics, shaping the party’s dedication to cutting taxes. In our conversation, we discuss the origins of ATR, the keys to its long-lasting success, and lessons for other organizational entrepreneurs.
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Our guest today is Zack Roday, Partner at Ascent Media, he’s been a communicator on Capitol Hill and the campaign trail for many years, including Joe O’Dea for Senate where he was campaign manager, the House Energy and Commerce Committee, and the Republican Attorneys General Association.
In our conversation, we dive into strategies for overcoming the fragmented media and platform landscape and how to create content that cuts through.
Axios: Shards of glass: Inside media's 12 splintering realities -
Our guest is Jason Thielman, Executive Director of the National Republican Senatorial Committee, where he is tasked with leading the GOP’s efforts to elect more senators in 2024. Jason served as Chief of Staff to Senator Steve Daines prior to his election as NRSC Chairman for the cycle. Jason has a background in both business and politics.
In our conversation today, Jason shares with us the strategy decisions driving the NRSC in 2024, what he thinks about the state of campaigning, and a behind the scenes look at recruiting someone to run for U.S. Senate.
How The NRSC Helps Senate Candidates – Kevin McLaughlin (Common Sense Leadership Fund)Chapters
00:00 Introduction
00:58 The Lay of the Land for Senate Campaigns in 2024
04:07 The Importance of Early Phase and Candidate Recruitment
05:26 The Challenges of Online Fundraising
07:06 Factors Contributing to the Downturn in Online Fundraising
09:54 Challenges and Priorities as Executive Director of the NRSC
12:33 Pros and Cons of Candidate Recruitment
16:04 Convincing Candidates to Run for Senate
22:45 Balancing Work and Personal Life
25:18 Delegating and Focusing on Strategic Efforts
26:26 Conclusion -
Today, we’re talking with Jon Seaton, Managing Partner of Camelback Strategy Group, a full-service political consulting and public affairs firm. Jon was Associate Director of Political Affairs for President George W. Bush and served as Regional Campaign Manager for Senator John McCain’s presidential campaign. Jon and I dig into the changing nature of the campaign ground game, how data and technology have transformed door knocking, and the rise of paid canvassing.
Technology has revolutionized the campaign ground game, allowing for more effective measurement and targeting of door knocking operations.Building a modern, effective ground game involves identifying persuadable voters, creating scripts that resonate with them, and maintaining ongoing contact to reinforce messaging.Canvassing remains a highly effective and personal way to communicate with voters, providing an opportunity for face-to-face conversations and influencing voter decisions.Paid canvassing has become increasingly popular as it allows campaigns to recruit well-trained canvassers and ensure consistent standards and productivity.The risks of paid canvassing include potential negative interactions captured on doorbell cameras and the need for careful training and management to maintain a positive campaign image.The future of campaign ground games involves further advancements in targeting, personalized messaging, and coordination across multiple communication channels.
Takeaways -
David Broockman is an associate professor of political science at UC Berkeley. He is the co-author of a study published in the American Political Science Review last month titled “How Experiments Help Campaigns Persuade Voters: Evidence from a Large Archive of Campaigns’ Own Experiments.” In our conversation, we discuss the research and learn what campaigners should do in light of the findings.
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Our guest today is Kurt Luidhardt, co-founder of the Prosper Group, one of the leading digital strategy firms for Republicans. Kurt and his team have worked for candidates across the country, including Georgia Governor Brian Kemp, Texas Senator Ted Cruz, and many more.
In today's episode, we're talking about the future of digital strategy, online fundraising, and what recent shifts in tactics mean for a new path forward for creating content to engage supporters. - Mostra di più
