Episodi
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👺 Elon Musk's Twitter Purge May Free Up Coveted Usernames | TechCrunch
🧪 LinkedIn Experiments with AI-Generated Posts, Prompting Concerns About Authenticity | Social Media Today
🍼 Oatly Offers Free Advertising to Milk Sellers Who Disclose Their Carbon Footprint | Marketing Dive👜 Lyst's Q1 Hottest Brands and Products Index Reveals Mix of Affordable and Luxury Brands in High Demand | Retail Brew
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🚀 Amazon Launches Inspire, a TikTok-like Shopping Feature on its Mobile App | TechCrunch
🤔 Meta Unveils New Ad Enhancements at IAB 2023 Newfronts Event | Meta
✉️ Gmail Introduces New Ad Format to Pump Up User Engagement | The Verge
😎 Instagram Rebrands Branded Content Ads as Partnership Ads | Search Engine Land
😅 Federal Judge Dismisses FTC Lawsuit Against Data Broker Kochava | Marketing Brew
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Episodi mancanti?
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🙊 Google to Remove Four Attribution Models from Ads and Analytics | Search Engine Journal
💻 Microsoft's AI-Powered Image Generator Now Available on Desktop Edge Browser | The Verge
🤔 Companies Turn to TikTok and Social Media Influencers for Employee Recruitment | Forbes
😳 4 Tips to Optimize Your Landing Pages for Better Conversion Rates | Search Engine Land
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🐦 Twitter and Substack Clash Over Link-Sharing | Social Media Today
🤝 Experts as Influencers is the Key to Nailing Your Health and Beauty Marketing Game | Ad Age
🏋️ Experts Weigh in on the Pros and Cons of ChatGPT and Generative AI in Marketing | Adweek
✍️ Lessons Learned from the Collapse of Silicon Valley Bank for the Ad Industry | Digiday
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🇩🇪 Germany Could Fine Twitter for Failing to Comply with Hate Speech Takedowns Law | TechCrunch
🤖 How AI is Disrupting Influencer Marketing in the Retail Industry | Modern Retail
😆 Brands Take the Risk with April Fools' Day Campaigns Despite Past Blunders and Covid Hiatus | Marketing Brew
🍃 How Brands Can Win Over Purpose-Driven Consumers | Adweek
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🔒 Western Digital Confirms Data Breach Following Network Security Incident | TechCrunch
🥲 Twitch's Growing Pains: CEO Exit, Layoffs, and the Changing Nature of Community | Digiday
✅ Twitter's Chaotic Execution of Winding Down Its Legacy Verified Program | The Verge
👣 The Importance of Tracking Social Media ROI for Businesses | Adweek
💸 Lawsuit Seeks £3.4B Compensation from Google for Lost Publisher Revenue | BBC
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🤖 Bing to Remove Waitlist for GPT-Powered Chat | TechCrunch
📝 LinkedIn Adds Generative Profile Summaries and Job Listings | Social Media Today
🏆 Anthropic Releases OpenAI Competitor | Rappler
📣 Outlook’s Critical Email Exploit | Forbes
📷 Snapchat Introduces Content Moderation in the Family Center | Snap
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Open AI Release GPT-4 | OpenAI
Microsoft Lays Off Ethical AI Team | Platformer
TikTok Adds a STEM Feed to Boost Discoverability | TikTok
Meta Backs Down from NFT Project | Social Media Today
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Meta Plans to Cut 10,000 More Jobs and Cancel "Lower Priority Projects" | TechCrunch
Short and Not-So-Sweet: YouTube Shorts Monetization Leaves Creators Unimpressed | Digiday
Twitter's API Pricing Changes Could Limit Marketers' Access to Valuable Data | Wired
Google Workspace to Launch AI-Powered Features for Docs, Slides, and Gmail | The Verge
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TikTok Takes on Google and Microsoft with New Search Ads Platform | Search Engine Land
Spotify Unveils New Features and Advertising Products at Stream On Event | Adweek
Report Reveals Drop in Engagement Rates Across Top Networks | Search Engine Journal
Third-Party Twitter Apps Facing Closure Due to Big Increase in API Access Costs | Social Media Today
Silicon Valley Bank Collapse: What Led to the Crisis and What Comes Next? | Global News
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Google Ai Search Ads: https://support.google.com/google-ads/answer/13352636?hl=en
TikTok Audio Catalog: https://www.adweek.com/programmatic/tiktok-audio-catalog-caters-to-small-businesses/
Twitter Distractions: https://www.bloomberg.com/opinion/articles/2023-02-28/sorry-twitter-elon-musk-found-his-next-shiny-object#xj4y7vzkg
Google’s Cookie Delays: https://adage.com/article/digital-marketing-ad-tech-news/googles-post-cookie-test-sparks-warning-more-delays/2476081
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Ad Spend Growth: https://digiday.com/marketing/quarterly-ad-spending-recap-green-shoots-of-ad-spending-growth-will-take-time-to-bloom/
First Party Data Marketing: https://www.marketingbrew.com/stories/2023/02/24/incorporating-first-party-data-collection-into-experiential-marketing?cid=30671304.198975&mid=e1d7f937723a00040e6ca03dd95b44a6&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew
Snap AI: https://www.theverge.com/2023/2/27/23614959/snapchat-my-ai-chatbot-chatgpt-openai-plus-subscription
Cold TikTok Ban: https://www.bloomberg.com/news/articles/2023-02-27/canada-joins-us-and-eu-in-banning-tiktok-from-government-phones
Stock Market Looking Scary: https://www.forbes.com/sites/jonathanponciano/2023/02/27/stock-market-at-critical-level-and-braced-for-high-risk-of-collapse-in-march-heres-what-investors-should-know/
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FBI Ad Warning: https://www.marketingbrew.com/stories/2023/02/24/incorporating-first-party-data-collection-into-experiential-marketing?cid=30671304.198975&mid=e1d7f937723a00040e6ca03dd95b44a6&utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew
New LinkedIn Targeting: https://www.linkedin.com/business/marketing/blog/linkedin-ads/introducing-interest-targeting
Twitter Cuts: https://www.socialmediatoday.com/news/twitter-cuts-more-staff-as-revenue-trails-expectations/643585/
Fixing Keyword Cannibalization: https://searchengineland.com/keyword-cannibalization-seo-guide-393596
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📈 Walmart Ad Sales: https://www.marketingdive.com/news/walmart-retail-media-ad-sales-earnings/643268/
🙊 Youtube Dubbing Feature: https://techcrunch.com/2023/02/23/youtube-launches-a-multi-language-audio-feature-for-dubbing-videos-previously-tested-by-mr-beast/
📹 Agencies and Live Shopping: https://digiday.com/media-buying/how-agencies-are-testing-live-shopping-while-seeing-potential-in-accelerating-conversions/
📉 Canadian Inflation Slowing: https://www.bloomberg.com/news/articles/2023-02-21/inflation-in-canada-slows-to-5-9-leaving-room-for-rate-pause?srnd=premium-canada#xj4y7vzkg
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Tumblr Paid Verification: https://techcrunch.com/2023/02/21/tumblr-ios-revenue-increased-125-since-launching-its-parody-of-paid-verification/
Bing Chatbot: https://www.socialmediatoday.com/news/microsoft-discusses-coming-ads-in-bing-chatbot-experience/643086/
Walmart Expectations: https://www.bloomberg.com/news/articles/2023-02-21/walmart-wmt-tumbles-as-profit-outlook-signals-another-rocky-year?srnd=premium-canada
Microsoft x PrestaShop: https://about.ads.microsoft.com/en-us/blog/post/february-2023/prestashop-partnership-looks-to-drive-growth-in-digital-commerce?feed=blogposts
Work From Home Issues: https://adage.com/article/agency-news/ad-agencies-succession-hurdles-challenges-promoting-employees/2474171
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Section 230: https://www.theverge.com/2022/12/1/23487958/supreme-court-gonzalez-google-twitter-taamneh-section-230
Meta Verified: https://www.socialmediatoday.com/news/meta-announces-initial-test-of-meta-verified-paid-verification-scheme-on/643128/
TikTok Creator Monetization: https://newsroom.tiktok.com/en-us/unlocking-even-more-opportunities-for-creators-with-the-creativity-program-beta
Insert Media Is Back: https://www.marketingbrew.com/stories/2023/02/15/why-inserts-aka-the-ads-slipped-into-packages-are-having-a-moment
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❤️ Valentine’s Day Trends: https://www.socialmediatoday.com/news/google-reveals-key-search-trends-around-valentines-day/642749/
📸 The Decline of Photo AI: https://techcrunch.com/2023/02/13/the-ai-photo-app-trend-has-already-fizzled-new-data-shows/
👜 No More Live Shopping: https://gizmodo.com/instagram-online-shopping-meta-influencers-ads-1850113601
🤑 Growing Retail Sales: https://www.theglobeandmail.com/business/international-business/us-business/article-us-retail-sales-jump-in-january-as-americans-defy-inflation-and-rate/
🪣 Privacy Sandbox: https://mobilesyrup.com/2023/02/14/google-privacy-sandbox-beta-android-13/
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🐥 Twitter’s Ad Lifespan: https://digiday.com/marketing/once-its-brand-safe-again-despite-a-surge-in-super-bowl-ad-dollars-twitters-ad-rehab-is-a-work-in-progress/
🤑 TikTok Revenue Share: https://www.socialmediatoday.com/news/tiktok-plans-to-creator-revenue-share-program-as-user-growth-stalls/642653/
👩⚖️ Podcasts and FTC: https://www.marketingbrew.com/stories/2023/02/13/navigating-the-slippery-slope-of-personal-endorsements-in-podcast-ads?cid=30539420.71762&mid=e1d7f937723a00040e6ca03dd95b44a6
🎓 Pinterest Academy: https://newsroom.pinterest.com/en/post/pinterest-launches-its-latest-edition-of-pinterest-academy-to-help-advertisers-maximize-their
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👋 Amazon Third-Party Fees: https://www.bloomberg.com/news/articles/2023-02-13/amazon-amzn-takes-half-of-each-sale-from-2-million-small-businesses#xj4y7vzkg
🙄 $1,000 Checkmark: https://www.socialmediatoday.com/news/Twitter-Looking-to-Charge-1000-Per-Month-for-Gold-Checkmark/642022/
👀 Amazon Beats Facebook: https://www.cnbc.com/2023/02/10/amazon-is-the-latest-threat-to-facebook-as-ad-targeting-suffers.html
✍️ Loyalty Over Acquisition: https://www.marketingdive.com/news/marketing-budgets-optimism-inflation-economy/642512/
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