Episodi
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In this episode, Amit and Andrew are unpacking the new strategies to embrace the new era of Digital Marketing and Web3. Tune in to know all about how to start the year with a bang!
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In this episode, we will discuss the world of NFTs and how brands are using this technology to increase sales and brand loyalty. We will also take a look at some powerful examples of NFT innovation - and explore the benefits and challenges of entering this space.
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Episodi mancanti?
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Web3 presents a very real threat to digital marketing. As Millennials and GenZ clamour away from Web 2.0 platforms such as Facebook, Instagram and even Google, what challenges does that present for brands?
Until now, the digital marketing space has been focused on performance, but that is changing with Web 3.0 and the emergence of a more decentralized internet.
Join us in a discussion about the changes and challenges digital marketers can expect going forward and the steps that should be taken right now.
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The prestigious and cutting-edge SXSW Conference was held on March 11 - 20 in Austin, Texas.
The conference is always highly anticipated by tech, creative and digital enthusiasts as it provides an opportunity for the global community of digital creatives to encounter new-age ideas, discover new interests, and network with other professionals who share a similar appetite for forward-focused experiences.
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In this week’s episode, we will be discussing 365 blogs in 365 days! The Nexa team embarked on an experiment to see the effect that publishing one blog per day would have on our website, our readers, and our strategy.
Tune in to hear more about what we hoped to accomplish, the process, what actually happened and the actual results generated for the business.
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In today's episode, Amit and Andrew will tackle the topic of the metaverse, discuss why brands should always be in a test-and-learn mode when it comes to the digital landscape, and how they can leverage the metaverse for greater business growth.
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In this episode, Amit and Andrew will tackle the topics of the critical role salespeople play, as well as how to find the sweet spot for virtual connection, leveraging the power of this connection for selling while avoiding the pitfalls, and the best way to adapt to changing buyers and evolving technology.
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With economic challenges and business uncertainty a familiar story since the start of the pandemic, the battle for marketing budgets is fierce. It's therefore key that CMOs and Marketing executives justify investment and help their fellow company leaders to think beyond the short-term in order to create the patience, trust, and confidence in long-term growth and value that marketing can provide a business. In this episode, we identify the key actions that can help marketers to not only justify current activity but increase marketing investment for the future.
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In the last episode of the year, the guys will highlight the key takeaways from 2021, and the focus will be on being prepared for 2022... From search strategy, social, lead generation, sales, and inbound strategy, this episode will summarize all the lessons that 2021 taught us and how to focus on growth for 2022.
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In this show, the guys take a deep dive into search and how companies need to leverage the opportunities provided by search engines such as Google and the key social media platforms. For many businesses, search engines play an increasingly important role when it comes to brand awareness, visibility, and lead generation. But with the rise in popularity of these mediums, the cost of marketing on these channels increases continuously.
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Market better, sell faster and supercharge your business' growth
If it's not already, optimizing your tech stack should be an increasingly crucial part of your 2022 strategy as it will allow your business to be more dynamic, improve productivity, build better relationships and be stronger as a business overall.
But how do you get the right balance between technology and cost? Which tools will help you to market better, sell more products and services, and ultimately, drive business growth?
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In this episode, Amit & Andrew will be taking a deep dive into the best digital tools and strategies to drive business growth in 2022 and there's no doubt that data will be influencing many of the decisions that business leaders will make between now and then.
But what data is the right data to use? Does your business collect enough of the right data? Where do you even start?
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In today's season starter, Amit & Andrew will share insights into the type of content that your business should be creating RIGHT NOW. The type of content your audience will be searching for and how to accelerate the process. Clever content marketing is all about getting a head start over competitors and we'll show you how to get a head start for your business.
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Let's take a deep dive into Whatsapp for businesses and how it can be integrated into your website to generate leads and create conversions. From catalog display, customer segmentation, stats and analytics, and the possibility for a Hubspot integration let's examine what the app offers and how can it benefit your business efforts!
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Websites have gotten a pretty bad rep over the last few years. From the design and development process, through to tracking performance, generating leads, hosting, and IT involvement in what essentially, is the responsibility of marketing.
How do websites get built faster? How can we reduce IT involvement and more importantly, how can we put the power back in the hands of marketing teams?
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Live Case Studies: Digital Strategies that encompass CRM management, lead generation, and scoring, and measuring customer satisfaction.
During this series, we’ve discussed the importance of CRM management. In our next episode, we’ll be taking a look at the way businesses are using these systems to manage their business and opportunities for improvement for optimal growth in the long term.
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Tracking Customer Happiness and Driving Referrals: Happy customers help grow your business
For most businesses, customer satisfaction is a top priority. With the right tools, you can effectively track how happy your customers are with your products or services. Happy customers are more loyal to your business and share their experiences with others, making recommendations that can ultimately lead to more success for your business.
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Fast-tracking Sales Success & Business Growth is all about growing your business without using harmful hacking tactics. Instead, we focus on strategies that will increase sales for long-term business growth.
With the end goal of financial success, sales are a vital part of growing a business, especially when you’re pressed for time. By incorporating sales strategies with your growth strategy, you can improve the way your business operates both internally and externally. With this growth comes the need for scalability.
But how exactly do you achieve this?
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Marketing automation makes it easy to connect with your audience about the right thing at the right time. It also speeds up the internal processes of your business’s communications and makes personalized marketing possible. This ultimately helps your business reach marketing success.
Tune in to learn all about the in’s and out’s of marketing automation and how it can help you scale your marketing activities in line with growth strategies.
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Traditionally, CRMs were seen as a sales tracking and prospect communication platform. In other words, a tool that sales teams needed in order to operate efficiently and of course, effectively.
But today, the role of a company's CRM goes way beyond the sales team and in this week's show, we'll highlight how marketing and operations teams need to use their company's CRM for intelligent business growth.
Tune in to learn all about the power of cultivating data and managing it effectively to grow your business.
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