Episodi
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Feel like blogging just isnât working for you or that youâre not cut out for it?
In this episode, weâre busting 4 common blogging myths that hold therapists back.
From âI canât writeâ to âno one reads blogs anymore,â Iâll walk you through whatâs actually true and how to blog with more confidence, clarity, and connection.
Whether youâve dabbled in blogging or are just getting started, this episode will help you stop second-guessing yourself and start writing in a way that feels good and gets results.
Links to followEp 169: The Therapist's Guide to Blogging for Practice Growth
Ep 40: From 'I Can't Write' to Published Author with Zoe Clements
Polly Cloverâs post on whether people still read blogs
Inside the Grow Your Private Practice membership, I help counsellors blog with confidence so they have fewer âwhy do I even bother?â moments. Check here for more details
Explore 1:1 Services:
Directory Revival: Iâll help you tweak your directory profile to attract more clients
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back
And if you're looking for additional resources, check START HERE
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Letâs be honest, marketing your therapy practice can feel really uncomfortable.
Like youâre standing in the middle of a crowded room, waving your arms, and shouting, âPick me! Pick me!â
And that just feels soooooo wrong.
But hereâs the thin - you donât have to âsell yourselfâ at all. Thereâs a small but powerful tweak that makes marketing way easier.
In this episode, Iâll walk you through:
âš Why marketing feels so icky for therapists
âš The simple shift that makes it feel natural
âš How blogging can help you market with less stress
âš Why this approach works (and why you shouldnât stop there)
Marketing doesnât have to be painful. Letâs make it work for you, not against you.
Links to followJoin the Grow Your Private Practice membership
Explore 1:1 Services:
Directory Revival: Iâll help you tweak your directory profile to attract more clients
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back
And if you're looking for additional resources, check START HERE
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Episodi mancanti?
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If youâve ever held back from talking about the benefits of therapy because youâre afraid of making promises you canât guarantee, this oneâs for you.
It makes sense. Youâre an ethical therapist, and therapy isnât a quick fix. But the problem is that potential clients need some reassurance before they take that first step.
Theyâre feeling lost, overwhelmed, maybe even hopeless. They want to believe therapy can help, but theyâre not sure. And if your marketing is vague or filled with clinical jargon, theyâll move on.
So, if you struggle to put into words how therapy helps (without overpromising), listen in.
Links to followMy previous blog 'Can you help your therapy clients (and do they know it)'
My book coach Dale Darley
Buy my book
Join the Grow Your Private Practice membership
Explore 1:1 Services:
Directory Revival: Iâll help you tweak your directory profile to attract more clients
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back
And if you're looking for additional resources, check START HERE
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Do you find yourself cringing at the thought of calling yourself an expert?
You're not alone.
Many therapists struggle with this, often brushing off compliments from clients with, "Oh, but you did all the work!"
But avoiding the 'E' word could be holding you back.
It impacts your confidence, makes it harder to attract clients, and ultimately affects your income.
So if youâve been holding back from stepping into your expertise, this episode is for YOU.
Let's get you seen, valued, and fully booked.
Links to followJoin the Grow Your Private Practice membership
Explore 1:1 Services:
Directory Revival: Iâll help you tweak your directory profile to attract more clients.
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back. These services light me up, and I love seeing the transformation in my clients.
And for all my free and paid resources START HERE
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The online world is noisy, and grabbing attention can feel like an uphill battle. But thereâs one timeless tool that still works just as well today as it did thousands of years ago - storytelling.
In this episode, Iâm joined by seasoned storyteller and journalist Jackie Wilson to explore how storytelling can transform your marketing, helping you create deep and lasting connections with your audience.
Jackie is the founder of BrickHouse, a content creation company, and has over 30 years of experience as a journalist, writer, and media trainer across three continents. Sheâs spent the last decade helping business owners harness the power of storytelling to stand out and connect with their audience.
Connect with Jackie
Brick-House.UK
Facebook
LinkedIn
Instagram
Links to followRead more about storytelling in blogs: The Power of Storytelling in Your Blog
Need help with blogging for your private practice? Join the Grow Your Private Practice membership for support, ideas, and guidance to make content creation easier and more effective
For all my free and paid resources, START HERE
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Do you ever feel like youâre falling behind in private practice? Like no matter what you do, thereâs always more you should be doing?
Well, youâre not alone. But the good news is, you donât need to do everything: you just need to focus on doing a little better than yesterday.
In this episode, I share a simple but powerful mindset shift that will help you let go of overwhelm, take meaningful action, and finally start seeing progress.
If youâre tired of feeling stuck, this is for you!
Links to followUzoma, improving her home by 1% every day
How to stop comparing yourself to other therapists
How to stay productive, even on low energy days
For all my free and paid resources START HERE
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AI tools like ChatGPT are everywhere but how can therapists use them effectively for blogging without losing their unique voice?
In this episode, I break down exactly how I use (and donât use) ChatGPT in my content creation process.
AI is a fantastic tool but it canât replace you. Your personality, experience, and warmth are what make your blogs connect with potential clients.
So letâs talk about how to use ChatGPT the right way - as a sidekick, not a substitute.
Links to followJoin us in the Grow Your Private Practice membership and up your blogging game so you get found by more of your ideal clients.
For all my free and paid resources www.janetravis.co.uk/starthere
And check out my blog 'The power of storytelling in your blog'
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One of the greatest perks of running your own business is that youâre the boss, which means you get to call the shots.
Whether itâs changing your niche, adjusting your hours, or exploring new ways to work, the possibilities are endless.
In this episode, I share how adapting your private practice can reignite your passion, boost your well-being, and open doors to new opportunities.
I also share the recent pivots Iâve made in my own business to lean into what I love most - helping therapists master blogging and writing.
Youâre in control, and your practice can evolve to reflect your needs and passions.
Links to followEpisode 165: Is Walk and Talk Therapy Right for Your Practice? with Eileen Fisher
Join the GYPP Membership: www.growyourprivatepractice.co.uk
Explore 1:1 Services:
Directory Revival: Iâll help you tweak your directory profile to attract more clients.
Get Focused, Take Action: Dive deep into your niche, website copy, or anything else holding you back. These services light me up, and I love seeing the transformation in my clients.
And to find out more of my free and paid resources: www.janetravis.co.uk/starthere
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Ever wondered why your directory listing isnât bringing in clients or if itâs even worth the investment? With fees increasing and more directories popping up, itâs easy to feel unsure about whether your listing is working for you.
In this episode, Iâll share practical tips to help you stand out, attract clients, and make your profile work harder using my 3 Câs test: Connection, Conversational, and Competent.
Plus, Iâll introduce my new 1:1 service, The Directory Revival, designed to help you turn your directory listing into a client-magnet.
If your listing isnât delivering, donât miss this episode!
Links to followGet your profile working hard for you with The Directory Revival
Episode 154: Counsellor or Clone? Breaking Through the Monotony of Online Directories
Episode 68: Therapist Directories: The Good, the Bad, and the Ugly
Episode 13: A Deep Dive Into Online Directories for Therapists
And for more of my free and paid resources: janetravis.co.uk/starthere
Subscribe for more tips to grow your private practice and make your marketing work for you!
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Imagine building a private practice that feels as unique and authentic as you are - where you set the rules, design the schedule, and attract clients who light you up.
In this podcast(and blog), weâre diving into how to create a business that truly works for YOU, so you can start thriving on your own terms.
So if you want to build a private practice that works for YOU, letâs go!
Links to followEp 181 From Blank Slate to Authentic Voice: Why Your Marketing Needs to Show Who You Are, with Caz Binstead
The Artists Way, by Julia Cameron
750words.com
Simon Sinek, Start With Why
Ep 177 How you can MASSIVELY increase your confidence as a therapist
Ep 169 The Therapistâs Guide to Blogging for Practice Growth
Free and paid resources
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Do you fear making mistakes and worry about being judged, criticised, embarrassed or shamed?
Well of course you do - no one wants that! But these fears can make your stomach churn and hold you back because despite your best efforts, mistakes happen.
Iâve had my fair share - like last week when I accidentally published the unedited podcast episode.
Letâs just say it wasnât my finest hour.
So today, Iâm sharing what happened, how I handled it, and why making mistakes in public isnât as scary as it seems.
So if fear stops you from blogging, posting, or marketing, this episode is for you.
Links to followFor more of my free and paid resources janetravis.co.uk/starthere
Join the Grow Your Private Practice membership and get the tools, support, and confidence you need to attract your ideal clients.
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In this episode, weâre diving into the hidden costs of working with wrong-fit clients and how it impacts your energy, confidence, and practice growth.
Iâll share my personal experiences, the red flags to watch for, and actionable tips to attract your ideal clients instead.
If youâve ever felt drained or doubted your skills after a session, this episode will help you identify why and show you how to create a thriving practice filled with clients you love working with.
Links to followEpisode 177: How You Can MASSIVELY Increase Your Confidence as a Therapist
Episode 181: From Blank Slate to Authentic Voice: Why Your Marketing Needs to Show Who You Are, with Caz Binstead
For more of my free and paid resources: janetravis.co.uk/starthere
Donât forget to subscribe for more tips to grow your private practice with ease!
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Are you marketing your private practice but feel like something is missing? Youâre not alone. Many therapists struggle to bridge the gap between professional boundaries and showing their authentic selves.
In this episode, I sit down with Caz Binstead to explore why authenticity is essential in modern marketing and how you can move away from the outdated âblank slateâ model.
Together, we discuss practical ways to let your personality shine through while maintaining professionalism.
If youâve ever wondered how to attract clients who truly resonate with you, this episode is a must-listen.
What We Cover:Why the âblank slateâ model creates barriers instead of trustHow thoughtful self-disclosure can make your marketing more effectiveThe ripple effects of showing up authenticallyâfor you and your clientsBreaking stereotypes in the therapy professionReal-world examples of marketing that feels genuine and impactful
About Caz Binstead:Caz Binstead is a therapist, supervisor, and author with extensive experience in helping therapists build ethical, authentic practices. From co-leading #TherapistsConnect to publishing her book Relational Ethics in Psychotherapy and Counselling Private Practice: Solidarity, Compassion, Justice, Caz is a passionate advocate for relational marketing and thriving private practices.
Resources:Cazâs book on AmazonFollow Caz on InstagramLearn more about Cazâs work
Links to followOur previous podcast How clear boundaries help you grow your private practice, with Caz Binstead
For my free and paid offers CLICK HERE
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In this episode, Iâm exploring whether itâs possible to make a good living as a therapist (spoiler: YES, it is!) and sharing 8 actionable steps to help you thrive in private practice. Whether youâre just starting out or looking to grow, these tips will give you clarity, focus, and confidence to take your business to the next level.
If youâve ever felt overwhelmed by marketing, struggled with mindset issues, or wondered if private practice is really sustainable, this episode is for you.
Links to followBlog: Why Thereâs No Better Time to Be a Therapist
Episode 114: 8 Ways to Make the Most of Your Time
For more of my free and paid resources: janetravis.co.uk/starthere
Donât forget to subscribe for more practical marketing tips and strategies to grow your private practice!
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The festive season is almost on us, and while for many it's full of twinkly lights and Baileys, it can also be a tricky time for many people.
Thatâs why, in this episode, Iâm sharing 5 Christmas blog topics you can write to help your readers navigate the challenges the season can bring.
From coping with loneliness to managing tricky family dynamics, these blog ideas will not only provide valuable support to your audience but can also boost your visibilityâand the best bit? You can repurpose them every single year!
So letâs get cracking on how you can create helpful, evergreen Christmas content for your private practice.
Links to followLast week's podcast The Power of Storytelling in Your Blog
Join us in the Grow Your Private Practice membership and up your blogging game so you get found by more of your ideal clients.
For all my free and paid resources www.janetravis.co.uk/starthere
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In this episode, I'm sharing how storytelling can transform your blog from informative to unforgettable.
Learn why stories create connection, build trust, and make your content more relatable.
Discover tips on using everyday experiences and examples to make your blog engaging and memorable.
Perfect for therapists looking to connect with readers on a deeper level.
Links to followThe training I did at The Berne Institute
Running On Empty by Jonice Webb PhD
Zoe Clements' book 'But I should be fine'
Zoe Clements' blog Learn How To Say No
Why You Donât Need All the Answers in Your Blog by Jane Travis
When saying no isn't enough by Jane Travis
Why eating like a toddler will help you to lose weight by Jane Travis
Need more help with storytelling or blogging? Join our monthly Content Creation Cafe in the Grow Your Private Practice membership for tips, Q&A, and workshops to boost your blogging skills.
Check out my free and paid resources
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One of the biggest challenges therapists face is feeling confident in their work â whether youâre just starting out or have years of experience. And that dreaded imposter syndrome? It can follow you at every stage!
So, if you're ready to build genuine confidence, not just in your skills but in the clients you work with, stay tuned.
Because today, Iâm sharing why choosing to work with clients and issues you truly resonate with can be a game-changer. No more âfake it till you make itâ; instead, letâs dive into how to grow your confidence authentically.
Links to followFor more of my free and paid resources janetravis.co.uk/starthere
My adoption therapist Caroline Spiers
How to use CPD for personal, professional and business growth, with guest John Wilson
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In this episode, Iâm sharing five simple, actionable marketing tips you can use today to give your private practice a boostâwithout taking up too much of your time. As much as marketing is a long-term commitment, who doesnât love a quick win now and again?
If youâre feeling stuck or just need a little marketing push, these ideas will help you get noticed by more clients.
I also offer a service called The Directory Revival, where I review your profile and provide actionable feedback to help you attract more clients. CLICK HERE to find out more and book.
Links to followRelated Episodes:
Ep 154: Counsellor or Clone? Breaking Through the Monotony of Online Directories
Ep 68: Therapist Directories: The good, the bad and the ugly
Ep 13: A deep dive into online directories for therapists
Ep 83: 10 tips to make your profile pic stand out
For more of my free and paid resources janetravis.co.uk/starthere
Want to dive deeper into marketing strategies that work? Join the Grow Your Private Practice membership today!
Donât forget to subscribe for more practical marketing tips to help grow your practice!
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Do you ever feel like you need to know everything before you can write a blog post? Does self-doubt or imposter syndrome hold you back from hitting "publish"?
If so, you're not alone! In this episode, Iâm busting the myth that you need to have all the answers to write a successful blog. I'll share why embracing imperfection is actually more beneficial and how it helps you connect with your audience in a meaningful way.
Whether you're a seasoned blogger or just starting, this episode will show you how to confidently write from a place of curiosity, honesty, and authenticity.
Get ready to let go of the pressure of perfection and start creating content that resonates with your readers!
Links to followSaying No to People: When Saying No Isn't Enough
Denise Duffield-Thomas on Being a Contributor, Not a Guru
For my free and paid resources janetravis.co.uk/starthere
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One of the questions I often get asked is - how long should a blog be?
And surprisingly, it's not as straightforward as it sounds.
So if you think you have to write an epic, all-singing, all-dancing, 2,000-word blog to get noticed, stick around, because today, weâre breaking down why, when it comes to blogs, length isnât everything; itâs what you do with it that counts!
(Sorry, I'm such a child!!)
So, how long should a blog post be?
Links to followFor my free and paid resources janetravis.co.uk/starthere
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