Episodi
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In this episode, we're joined by Tyneal Alexander, founder of Ritual Consulting, who shares her journey of transitioning from managing multi-million-dollar budgets for big brands to helping small businesses create intentional marketing strategies. Tyneal explains how she needed to do something meaningful with the skills and knowledge she acquired in the corporate world, leading her to establish a consultancy focused on empowering business owners. She discusses her belief that all businesses—no matter how big or small—need to market themselves effectively, and how her experience allows her to provide the tools and insights necessary for sustainable growth.
Throughout our conversation, Tyneal outlines her comprehensive approach to marketing, which includes education through courses and workshops, one-on-one coaching, and customized marketing strategies and plans. She emphasizes the importance of proactive planning and gaining clarity on marketing priorities to avoid overwhelm and confusion. As a passionate advocate for purpose-driven marketing, Tyneal shares how she helps clients create strategies that not only drive business growth but also align with their values and connect meaningfully with their audience, making 2025 the year to become more intentional with marketing efforts.
In this episode you'll learn:
✅ How to leverage marketing expertise to build a meaningful brand and successful business
✅ The three key benefits of using the Business Model Canvas for your business planning
✅ Why having a strategic marketing plan is essential for staying focused and building connections
✅ How to approach marketing in a way that feels intuitive and aligned with your values
✅ Strategies for planning ahead to get the most value out of your resources, including your time
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In this episode, we sit down with Anthony Murphy, the Founder and CEO of Attention Media, a digital marketing agency making waves from the regional hub of Shepparton, Victoria. Anthony shares how a humble podcast launched in 2015 sparked a full-fledged business journey—growing from solo freelance projects into a team-driven agency helping clients amplify their online presence.
We explore the lessons learned from early challenges, including navigating financial hurdles, investor partnerships, and the importance of refining systems and processes to scale sustainably. Anthony also discusses the evolving role of AI in digital marketing, the unique advantages of running a regional agency, and why authenticity is more important than ever in a tech-driven world.
Whether you're building a service-based business, leading a team, or simply seeking practical insights from someone who's lived the entrepreneurial highs and lows, this episode delivers value-packed advice with a distinctly Australian edge.
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Episodi mancanti?
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Mitch Hills shares his practical approach to building efficient systems and workflows in his digital agency. We discuss his strategies for team management, reporting, and streamlining operations, along with his insights on developing internal software solutions to address specific agency needs.
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Whether you’re running a startup or a well-established company, growth is a challenge. Ben Simkin has spent nearly 20 years helping businesses scale efficiently by refining marketing strategies, leveraging AI, and optimizing business operations. In this episode, we discuss what it really takes to scale, common growth mistakes, and why automation is key to long-term success.
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Tristan Wright speaks with Serena Mastin, who shares her story of navigating business and life’s challenges. Explore her perspective on creating work environments where team members can bring their whole selves to work, and how to support team members through personal struggles. Learn about Pulse Marketing's approach to time-based project management, and how they are making strides in the area of AI integration.
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Join Tristan Wright as he sits down with David Hayes of HBK, a creative agency that has thrived for over 25 years. They dive into the secrets behind long-term client relationships, the evolution of the creative landscape, and the importance of human connection in a digital world. Discover HBK's approach to talent acquisition, the challenges of scaling, and why David believes interesting messages will always trump measurability.
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In this episode, we're keepin' it real with Ryan Jenkins from The Hype Society. This dude’s been in the agency game for 10 years, and he's not afraid to drop some truth bombs about the rollercoaster of scaling.
We're talking about:
The Early Days: Ryan spills the tea on his first agency, Digital Eagles, and why he decided to do things differently with The Hype Society. Hint: it’s about moving past being a 'gun for hire' and creating real partnerships.Integrated vs. Specialised: We get into the weeds on why having one trusted partner handling all the marketing stuff is better than dealing with a million different specialists. It's a total brain ache otherwise, right?The Biggest Myth: Scaling ain't easy! Ryan lays it bare - there's a whole lotta mess under the surface you don't see on people's LinkedIn profiles. It’s not an overnight success, more like a 10-year grind.Gut Checks: We chat about those tough decisions you have to make on the fly, especially when the market's acting up. We're talking cost cuts and not gambling on your next big sale - gotta make decisions based on reality, not just hope.Systems are King (and Queen): Ryan’s been workin’ hard to systemise the back-end of The Hype Society and he gives us the lowdown on their all-in-one platform and how it keeps things humming. Time Tracking Drama (or not?): Turns out, time tracking isn’t the enemy when you've been doing it since day one. Ryan's team knows the drill - and it helps keep everything in scope.AI Power Up? Is Ryan using enough AI in his day to day? Probably not! He gives us some details and we discuss how not doing it is actually losing money.The Mental Game: Ryan gets honest about the struggles of business ownership and looking after yourself. It’s easy to get lost when you're the one at the top, but he's working on it, just like the rest of us.Listen in to know what is Ryan's One Piece of Advice to stop being the bottleneck in your business!
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In this episode of The Growth Equation, Tristan Wright chats with Quentin Weber, the founder and CEO of Unbound, a New Zealand-based digital marketing agency. They talk about Quentin’s journey, from starting his first agency, navigating a business partnership split, and the challenges of scaling an agency from a solo operation to a team of nine. Quentin shares his insights on growth plateaus, the importance of systems, and how AI is transforming agency operations. He also highlights the critical balance between business growth and personal well-being. This episode is packed with actionable advice for agency owners looking to grow and scale their business.
Key Discussion Points:
Culture and Employee WellbeingChallenges of GrowthProject Management Tools & Systems UsedCurrent Business ChallengesHiring ProcessAI IntegrationWork-Life Balance
