Episodi
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Get insights into:
The Importance of Personalized Member Journeys: different member types require different kinds of interaction. Creating personalized experiences is crucial for engagement, and eventually retention. Learn more about a holistic member journey and discover the best practices to engage different membership types.The Role of Technology in Enhancing Member Journeys: It’s time to transition to Digital Experience Platforms (DXPs) from traditional Content Management Systems to build dynamic and personalized member experiences. Find out how DXPs make membership management a breeze while making the experience more relevant to each member.A Seamless Member Experience: Think Netflix for your membership website. Your members desire an experience where they can quickly find what they need. Discover the key engagement features for your member portal that can greatly improve member engagement.Benefits of Integrated Systems: Make it easier for your members to access the information they need without logging into multiple systems. Unlock a seamless member experience by integrating different systems like CRM, LMS and DXP. Unlock consistency and a unified experience through a connected ecosystem.Challenges in Implementing New Technologies: Adopting to technology changes is always hard. Getting your staff on board is challenging, especially those who may be resistant to change. Learn how you can encourage your team to adopt new platforms and simplify your membership management and engagement tactics.Special acknowledgement to our guests for providing powerful insights into member engagement.
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Visit memberlounge.app to learn more about us.
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About the Episode:
1. Strategic Planning and Data Utilization for Purposeful Abandonment
Learn how to effectively use data to identify when a project or offering has become more of a burden than benefit. Leverage external information from studies, consultants, or your competitors to drive meaningful engagement within your association.
2. Adapt to Multigenerational Membership and Leadership for Consensus Building
Understand the needs of segmenting membership to cater to different age groups within the association. Learn how you can build consensus on what initiatives to cut by considering the needs of both legacy and younger members.
3. Deliver Tangible Value and Benefits to Members Through Resource Reallocation
Members seek actionable and tangible benefits from their membership. Learn how to reallocate resources to initiatives that provide real value such as networking opportunities, mentoring programs, and other relationship-building activities.
4. Assess Program Effectiveness for Smooth Sunsetting
Securing sponsors and fundraising is not enough to save a project. It’s important to address the core issues and evaluate the effectiveness and financial viability of initiatives. Learn how you can identify underperforming offerings for potential abandonment.
5. Balance Personal and Professional Dynamics in Decision-Making
Navigate the intersection of personal and professional dynamics for your association’s success. Remove personal bias and focus on objective, data-driven decision-making for your association’s best interests and strategic goals.
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About the Guest:
Elisa Pratt, CEO and Chief Strategist of Brewer Pratt Solutions, is an influential strategic specialist who served as an impactful senior staff member for several trade and individual membership associations, both domestic and international. She leverages a record of transformative success and specializes in strategic planning, leadership development, and engagement.
As an association management executive for more than 20 years, she delivers strategic and actionable innovations, future-focused member engagement solutions, and tactical operational effectiveness solutions.
With a unique background in components, Pratt is a Certified Association Executive (CAE), has earned her Certified Virtual Facilitator designation from the International Institute for Facilitation (INIFAC), and holds a MA in Government from Johns Hopkins University.
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About the Host
Farhad Khan is the CEO & Membership Strategist at Grype Digital. He has helped numerous associations automate member engagement and retention over his career of 15+ years.
With his expertise in digital strategies and membership websites, he led Member Lounge to become one of Ottawa's Fastest Growing Companies in 2024.
Farhad was awarded the Bootstrap Awards for Best Guerrilla Marketing, and an Entrepreneurial Rising Star by Invest Ottawa. He is also a 2016 Top Forty Under 40 award Honoree by Ottawa Business Journal and Ottawa Chamber of Commerce.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Episodi mancanti?
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About the Episode:
Deepen Your Understanding of Member Engagement: Engagement metrics often miss member expertise. Go beyond transactions, track member contributions. Learn how engagement data can align your member engagement with your association’s goals. Lowell shares how having deeper forms of engagement can foster deeper connections and a boost member experience.Unlock the Full Potential of Your Leadership: Partnership with experts to develop governance structures can fast track your success. Learn how you can empower leaders to foster collaboration and communication by using professional facilitation techniques. Achieve association excellence by strategically structuring your leadership.Explore Volunteerism Within Your Association: Discover best practices to encourage volunteer contributions within your association. Maximize their impact with clear strategies, while fostering engagement and leadership development. Drive your association’s success by offering meaningful opportunities to volunteers.Plan for Growth, Design for Engagement: Develop a strategic plan to drive engagement within your association that expands your membership. Design member journeys and experiences that cater to the needs of your members. “There is a myth that growth just happens organically… real growth happens by careful planning and design”Chart Vision & Action for Your Association’s Success: Crafting a clear strategic vision defining your association’s long-term goals is the key to your success. Uncover strategies to align your daily actions with your association’s roadmap. The focus will guarantee saving your time and resources.------------------------------------
About the Guest:
Lowell Aplebaum, CEO of Vista Cova, is an expert facilitator, vision & strategy catalyst. He has worked with hundreds of associations of all sizes guiding leaders, members, and staff through facilitation, keynoting, and collaboration.
Lowell is an IAF Certified Professional Facilitator and currently studying to achieve his Doctorate of Education in Leadership. He is the former Chief
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Improving Board Engagement and Performance
Find out why it is important to set a higher standard of stewardship for navigating future challenges.
Discover key strategies to keep board members engaged between meetings with technology for continuous communication.
Ensure board meetings are productive and focused on strategic decisions rather than administrative details.
Foresight and Future-Oriented Governance
Understand the concept of the duty of foresight for board members. Learn why boards need to adapt and continuously rethink their purpose and approach to overcome emerging challenges.
Learn to foster a culture of learning, and engage in continuous improvement practices for long-term success.
Recruitment, Onboarding, and Board Composition
Learn how to assemble the board with the right mix of skills and perspectives.
Explore strategies to maintain continuity and building a cohesive board culture despite changes in board composition.
Encourage the use of technology, including AI, to streamline board operations and improve efficiency. Find out the ethical considerations in technology adoption board members should identify and resolve.
Board’s Role in Membership Engagement and Technology Adoption
Enhance the role of the board in supporting strategies for member engagement, and leveraging membership management systems to automate and enhance engagement efforts.
Why the board plays a critical role in ensuring aligning technology adoption with the organization’s mission and ethical standards.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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1. Crafting a Winning Member Engagement Strategy:
Navigating Challenges: The landscape of member engagement is evolving, presenting new challenges. The solution lies in a dual focus on delivering value and implementing effective engagement strategies.Diverse Engagement Tactics: Acknowledge the diversity within your membership, including those not fully embracing technology. Initiate a volunteer journey, starting with smaller roles, to cultivate engagement.2. Corporate Sponsorship Unveiled:
Strategic Approaches: Moving corporate members into sponsorship programs requires a nuanced strategy. Understand their unique goals, involve them in the decision-making process, and gradually progress sponsorship levels.Customization is Key: Recognize that corporate goals evolve. Tailor engagement for sponsors, offering customized opportunities that align with their shifting objectives.Inclusive Conversations: Break away from traditional sponsorship models. Engage sponsors in meaningful conversations, making them integral to strategic planning and committees.3. Unraveling Member and Sponsor Objectives:
Qualitative Research for Members: Dive deep into member experiences through qualitative research. Understand their challenges, goals, and preferences to create tailored programs that add significant value.Strategic Business Alignment: For sponsors, inquire about their business objectives, marketing goals, and preferred outreach methods. Align association offerings with their unique needs.Beyond Traditional Models: Shift the conversation beyond traditional sponsorship. Explore innovative, customized opportunities that cater to sponsors' evolving goals.4. Navigating the Technology Landscape:
Challenge Assumptions: Rethink assumptions about member technology use. Bridge gaps by meeting members where they are, and employ a multichannel approach.Seamless Multichannel Engagement: Utilize various channels such as SMS and email to engage members seamlessly, respecting their channel preferences and ensuring a cohesive experience.5. Elevating Conference Sponsorships:
Personalized Engagement: Steer clear of a one-size-fits-all approach in conference sponsorships. Understand each sponsor's unique goals and objectives for a personalized experience.Value Beyond Logos: Go beyond logo placements; sponsors desire active involvement. Make them part of the conversation, provide tangible value, and involve them in strategic discussions.6. Evolution in Continuous Engagement:
Sustaining Dialogue: Establish ongoing dialogues with both members and sponsors. Regularly reassess their needs to adapt programs and ensure continued success.Dynamic Reassessment: Continuously revisit conversations with sponsors. Understand changes in their initiatives and audience focus, allowing for dynamic adjustments.About our panel members:
Amanda Kaiser is a sought-after member engagement strategist. She is the Keynote Speaker & Engagement Strategist at Kaiser Insights LLC and the author of “Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community”.
Bruce Rosenthal is the Founder & Convener at Partnership Professionals Network. Bruce is a corporate partnership and sponsorship guru with more than two decades of experience as a strategic advisor, consultant and education for trade and professional associations.
About our host:
Farhad Khan is a thought leader in membership websites and digital strategies for associations. He is the CEO & Membership Strategist at Grype Digital. He has helped numerous associations automate member engagement and retention over his career of 12+ years.
As you embark on your association's journey, remember that Member Lounge is your steadfast ally, ready to support the implementation of these strategic insights for unparalleled success! 🌐💬 #MemberEngagement #SponsorshipSuccess #AssociationStrategies #LearningPost
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Multi-Touch Recruitment Strategies
Emphasizes diverse communication channels.Focuses on personalized messaging to prospective members.Member Value Documentation
Stresses the importance of understanding members' needs and values.Suggests regular updates and adaptations to these values.Technology in Member Engagement
Discusses leveraging digital platforms for enhanced member interaction.Highlights the use of data analytics for better engagement strategies.Creating Vibrant Member Communities
Advocates for building active, engaging online and offline member communities.Emphasizes regular events and forums for member interaction.Tailored Communication for Different Segments
Addresses the need to understand various member segments.Suggests customized communication strategies for each segment.About our panel members:
Scott Oser is the President of Scott Oser Associates Inc. Scott has spent the past 25 years working with hundreds of associations. He is an accomplished speaker, writer, and respected authority in the membership communication space.
Farhad Khan is the CEO & Membership Strategist at Grype Digital. He is a thought leader in membership strategy and an expert in membership consultation helping associations automate member engagement and retention.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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If you ever had second thoughts about your association management system, you should follow your gut feeling. Here’s what we talked about in our super insightful session with association technology experts Jeff Horne and Farhad Khan -
Adopting more modern and interconnected tools to create a seamless member journey and boost team efficiency.Strategic approach to technology selection in your association to ensure it meets the needs of your members.Empower your team by choosing technology systems that boost job satisfaction and productivity.Navigating association management software challenges to maintain a high-quality member experience.Current trends and future of association management technology to enrich your association’s experienceAbout Our Guest:
Co-Founder & CEO of Wicket, Jeff is a passionate advocate and change agent for software solutions available to member-driven organizations. He has been working with digital technologies for over 20 years and has helped numerous associations and nonprofits increase member acquisition and engagement.
About Our Host:
Farhad Khan is the CEO & Membership Strategist at Grype Digital. He is one of the thought leaders in digital strategy consultation, helping associations automate member engagement and retention.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About the panel discussion:
Explore creative financial strategies to generate revenue for your association through automated marketing. Get invaluable insights into the best practices to engage and retain your stakeholders!
Learn how to attract sponsors whose goals align with your association's mission while maintaining member happiness with the power of state-of-the-art marketing tools.
Meet the experts in sponsorship, business development and marketing:
Edward Byers is the Director of Membership at the Canadian Society of Association Executives. He is a passionate non-for-profit executive who has a significant role in boosting partnerships in the association realm.
Lydia Israel is the marketing manager at Grype Digital, who is also an expert in agile marketing and business development. She has led both local and international organizations to immeasurable success in her 20 years of career.
Connect with the Experts!
The Member Lounge Discussion Community is not just a platform, it’s a hub of innovation and collaboration. Connect with the brightest minds in the association world and explore game-changing strategies to boost your association’s success.
Engage in conversations to get the answers to your burning questions. Whether it’s pricing for your association or governance or technology planning, there’s a space for every topic!
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Do you find yourself asking "How can we create content that not only attracts new members, but also keeps them coming back for more?" If you want to keep your association members enchanted and engaged, content is the key to solve your retention woes! Discover the secret sauce to maximize your content to engage and retain members to make your association stand out from the crowd.
About our Guest
Leona Scott is a content connoisseur with passion and expertise in membership and content creation.She founded JEP Marketing Communication and has helped numerous member-based associations with content marketing needs.
Leona has won the Dallas Fort Worth Association Executives (DFWAE) 2023 Award for her brilliant marketing and communication efforts in the association realm and the President's Award for her excellent skills in developing popular online monthly meetups that created incredible value for its members.
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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In a world where innovation thrives on fresh perspectives, we're diving headfirst into the realm of young professionals and their paramount role in driving association growth. Listen to our live podcast as we’re unveiling the master plan for associations to flourish with member engagement and generational shift expert Sarah L. Sladek!Special acknowledgement to our guests for providing powerful insights
into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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Technology is ever more important now for associations. The key is to approach technology planning the right way and using it to drive revenue.
But here’s the secret sauce: it’s not just about the dollars and cents. It’s about creating an unforgettable user experience. Let’s discover the perfect blend of technology and user-centric strategies to take your association to new heights with CEO coach, speaker, and author Mary Byers and host Farhad Khan.Special acknowledgement to our guests for providing powerful insights
into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
Looking to level up your fundraising game? Try creative sponsorship options into your fundraising plan and create new opportunities for growth and revenue.
With our proven strategies and tips, you'll learn how to create a winning formula that works. It's all about leveraging their content and tapping into their expertise to create even more value for your association and grow your membership.
Don't miss out on the chance to take your fundraising to new heights!
About Our Guest
Bruce Rosenthal is a highly sought-after corporate partnerships strategic advisor, consultant, and educator who has been advancing corporate partnership programs for more than two decades.
He is the co-convener of the Partnership Professionals Network (PPN), a national sponsorship/partnership organization, where he demonstrates leadership in identifying and cultivating partnership best practices, opportunities, and solutions.
Bruce helps organizations develop customized corporate partnership programs that increase revenue, add member value, and foster organizational sustainability.
How do I get started when my group has really not had a sponsorship program?What are sponsors looking for?What are some unique sponsorship ideas at events?How do we design win-win sponsorship packages?What would be some best practices to follow when creating sponsorship packages?How to differentiate, especially from the sponsor's perspective, the difference between sponsorship and advertising?What are some ways to attract sponsors outside of events and in just the day to day of operations?What other ways can you include corporate partnerships to better serve members?How to best use partner services to provide member benefits beyond just providing discounts?How to include corporate partners in the online community?How to include sponsors to engage and create value?How to Leverage content from your corporate sponsors to grow your membership?Is there a general rule on the maximum value of sponsorship revenues that an NFP should strive for? E.g., When seeking sponsorships for a particular event, should the sponsorships sought not exceed X% of the anticipated event cost?What are the first three steps to set up a sponsorship program?How to ensure your sponsorship levels or offerings are revenue positive?How do you avoid burning out your regular sponsors?How to differentiate, especially from the sponsor's perspective, the difference between sponsorship and advertising?Affinity partners (discounts to members) vs. sponsors. Is there a difference besides sponsorship is paid and affinity partnership is no cost? Is it recommended to maintain both? How do you get the Board in line with incorporating sponsorships?
We talked about
Register
Register for our upcoming live podcast episodes!Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
Are you looking to take your association to the next level? Look no further! By prioritizing communication, collaboration, and member engagement you can be at the top.
Strong connections are essential in building a community. With the right strategy you can increase engagement and ensure the long-term sustainability for your organization.
Let's take your membership model to new heights and achieve success together!
About our Guest
Amanda Kaiser is at the forefront of exploring how member and attendee engagement is rapidly changing within professional communities. She authored the book Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community and shares her distinctive perspective and strategies for nurturing a dynamic and prosperous community.
We talked about
Why is a focus on engagement so important for associations right now?
In your book you have broken down the stages of member engagement. Can you tell us about them in short?
If we want to simplify the stages in 3 different member engagement levels - low, medium and high. How would you approach these 3 types of member segments?
Association staff often have limited time for member engagement. Which areas are the most important to focus on?
Can we talk about some key activities we can do to engage members?
What is the role of a membership website in member engagement?
Another key challenge we see is associations prepare an annual plan and there can be no deviation from that plan during the year. The world is changing faster than we can imagine. How can we be more agile?
How do we engage younger members/professionals?
How to organically gain new members without it always seeming like a sales pitch
When staffing resources and time are extremely limited, how do we develop strategies in creating a self-sustaining community independent of the leadership from official staff team members to sustain it?
How do we minimize the intervention of staff members to sustain the community to avoid the burnout that happens in this leadership role?
Do professional newbies, experienced and expert members need their own groups, or is it all about connecting all?
Is the idea of recognizing long-standing members dead?
We onboard our members virtually. Onboarding email is the only means we use currently and the organizational email address receives it. Is there a way to improve our onboarding in a way that it extends our message to the entire organization and not solely the main contact person?
How much segmentation is too much when communicating with new members?
How long is a new member considered "new"?
Any new ways to do outreach instead of just mass mailers?
How do you adapt your recommendations for members who may only meet in the virtual world?
What is a good + affordable way to reach outside our current audience?
How to effectively onboard members with automatic communications?
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
Are you looking to take your association to the next level? Look no further! By prioritizing communication, collaboration, and member engagement you can increase your association's effectiveness and revenue.Effective leadership and regular evaluation are essential in achieving your association's objectives. With the right strategy you can increase revenue and ensure the long-term sustainability for your organization. Let's take your membership model to new heights and achieve success together!
About our Guest
Elisa Pratt, CEO and Chief Strategist of Brewer Pratt Solutions, is an influential strategic specialist who served as an impactful senior staff member for several trade and individual membership associations, both domestic and international. She leverages a record of transformative success and specializes in strategic planning, leadership development, and engagement.As an association management executive for more than 20 years, she delivers strategic and actionable innovations, future-focused member engagement solutions, and tactical operational effectiveness solutions.
With a unique background in components, Pratt is a Certified Association Executive (CAE), has earned her Certified Virtual Facilitator designation from the International Institute for Facilitation (INIFAC), and holds a MA in Government from Johns Hopkins University.
We talked about
How do I find out where potential members hang out?
How to get the buy-in from the decision-makers in your organization to invest in IT and digital marketing (understanding social media is not free)?
How to prospect in different provinces?
How do you get your BOD on board?
How to get a buy-in from your membership at large to serve a new market?
How to keep those first year members
Beyond the financial benefits of membership, how best to sell the less tangible benefits of your association?
How to grab the attention of our prospects when there is already so much noise (emails, newsletters, events etc).?
How do you reach out to try and attract new members without coming across as spam?
How to determine membership pricing when members are associations or businesses?
Does membership recruitment require different tactics for Gen Z vs older age cohorts?
How fluid are most recruitment campaigns that you've helped to create?
Are they planned in advance with every step concretely established, or, are they adaptive based on the results of prior actions?
What is the best channel for outreach?
What do you do when your membership is limited by mission and bylaws?
In the new digital world, how do renewals cut through the clutter and are calling and mailing invoice campaigns still effective for renewals/retention?
What are your top three most successful membership recruitment procedures/campaigns?
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
Are You Ready to Be a Member-Centric Organization? Learn more about how to track and manage your member's from their perspective.Learn about the expanding list of member associations that have made their members the centre of their strategic planning. And start building an infrastructure that will improve your member's experiences and win member retention.
Join us with our special guest Mark Levin and see how making your members the centre of your story can transform your association.
About our Guest
Mark Levin, CAE, CSP has more than 20 years of experience as an association executive and is also an internationally renowned speaker and consultant to the non-profit and association community. He currently serves as Executive Vice President of the Chain Link Fence Manufacturers Institute, an international trade association, and as President of B.A.I, Inc.He is also an award-winning author; his books have been successful on five continents and have received numerous recognitions for training and motivating membership volunteers, as well as being hailed as useful tools for retaining members year after year.
We talked about
What you need to know to discover strategic opportunities through the member journey.
A streamlined onboarding process can save the association and its members time and money
How to increase your membership satisfaction and loyalty.
Audience Questions
Are there strategic opportunities in off-boarding/cancellation process? Should this process be different base on how many years with association member had?
What is the most important strategy/tactic proven to retain members?
What are the best strategies to attract younger supporters, ensuring the next generation of the organization?
Aside from member discounts on an annual event, what are some of the most useful member retention strategies that that other associations currently use to inspire loyalty?
Are there any special considerations when the members are organizations (not individuals)?
How do you manage your members' expectations in keeping them engaged and not putting yourself in a position to do all of the legwork for them?
What are some strategies you can use with new members to retain them the following year?
How to find the balance between membership cost and value?
How do you take care of members without feeling overwhelmed?
How can we use the learnings about member retention for member recruitment?
How do you convert lapsed members that quit because of a challenge with former leadership?
What are the best and worst type of tools to engage members?
What's the best way to get and retain members?
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
People have been paying recurring fees in exchange for access to the benefits your association offers. How could you be sure the price you charge is profitable?Learn how to uncover the value you offer, conduct market research to discover expanded opportunities, attach the right price to the value your organization provides and communicate it to your audience.
Join us and our special guest Dr. Michael Tatonetti and learn all you need to know about financial sustainability for your association.
About our Guest
Dr. Michael Tatonetti is the Founder and CEO of Pricing for Associations who loves to share his expertise on how associations, nonprofits and chambers can evolve their pricing strategy, leverage value to drive innovation, and align pricing and value with their mission.He is a Certified Association Executive and Pricing Professional as well as a proud Association Forum Forty Under 40 honoree for his dedication to the association field.
We talked about
How you can succeed with a profitable subscription based model.
What you need to know to deliver ongoing value that supports a subscriber’s goal.
Strategies to set the right price, and communicate your benefits.
Key insights to get financial sustainability in your association.
Audience Questions
How do you decide when to use flat vs. tiered membership? And how do you create the tiers?
How much is your value add as an association with staff and overhead?
How do I balance individual membership vs organizations vs large organizations with different locations?
How do you manage competition?
How do you convince others in your organization that raising prices it’s the best thing to do?
How to deal with objections when some members mayne individuals or businesses are not willing to pay the increased fees?
Some associations had to increase their fees due to inflation - how do you communicate the changes to your members?
What are you seeing as the trend for associations who raised their dues during
Covid or are looking to raise them now?
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
The lack of member engagement is a common problem that many associations experience. How would it be possible to ensure your association is following the right path?
It is time to analyze how culture is changing and start a digital transformation, find out the proper strategies that will keep your association at the top.
Join us and our special guest Jamie Notter and learn all you need to know to have engagement solutions.
About Our GuestJamie Notter is the Co-Founder and Culture Designer at PROPEL with over 20 years of experience in consulting and speaking for organizations specializing in non-profit trade associations and professional associations.
He is a published author and a business consultant with a focus on building amazing workplace cultures that achieve breakthrough performance and impact.
Jamie shares his perspective about associations based on his expertise. His mission is to contribute with useful information that will help you to have more member engagement.We talked about
Key insights to understand culture patterns.
How to start implementing digital solutions in your association.
How to stop things that are not working and fix things that are broken.
The right practices to grow your engagement rate.
Audience Questions
Can you share a personal habit that has contributed the most to your success?
What strategies can we use beyond email to increase engagement?
Are there strategies to make our emails even more effective at driving engagement?
How to measure success?
How to encourage members in regards of the value that's being offered in the current membership area?
How do you get the members that have been around a long time to commit to including the young members?
How to get members involved at different levels of volunteering?
Register
Register for our upcoming live podcast episodes!Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
The lack of member focus is a common problem that many associations experience. How would it be possible to ensure that they are making member centric decisions?
It is time to examine the ways associations can improve their practices to lead them to a higher level of member retention. Join us and our special guest Tom Abbott and learn all you need to know to have member centric solutions.
About Our GuestTom Abbott is president and board director of several nonprofit organizations with over 25 years of experience. He is the Co-founder & CEO of AMC NPO Solutions and an authority on Governance. Also he is a proven and certified motivational speaker and author who has motivated audiences in excess of 10,000 people and spoken in over 20 countries.
Tom shares his international perspective about member focused associations based on his expertise. His mission is to contribute with useful information that will help you to obtain more member retention.
We talked aboutWhy is it difficult for associations to make member-centric decisions?
The relevant information needed to increase member retention.
How to have member-centric services and solutions.
How to train the team to have member-focus daily activities. (How to inspire your team to take a member-centric approach.)
The right practices to avoid the lack of member focus.
Audience QuestionsWhat is the most effective way to encourage women to become involved ?
Most effective tactic you have found?
How do you deal with multi-generational members to focus or engage with them all?
What is the best way to show member-centricity?
How to discover what members want even if they haven't expressed the need.?
How do you reconcile customer-centric with member-centric when non-dues revenue is increasingly important?
How does the membership team communicate to staff that membership is everyone’s responsibility?
How to get member feedback on what they would like to see in their member area other than surveys?
How to better support our members which are affiliated organizations, rather than individual members?
How to support members when we are a small association with very little resources?
What are some KPI Private Clubs could use to measure membership success?
Register
Register for our upcoming live podcast episodes!Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About Our Podcast
The Grype Podcast is all about membership growth. Farhad Khan, CEO of Grype Digital will answer your questions live in our upcoming podcast episode. Register for our events on our site to learn more about how to grow your association. Our podcast episodes are available on Apple Podcast, Google Podcast and YouTube. Follow us on our social media channels to learn when new episodes are available.Do you have a topic you want to hear about? Let us know!
About This Episode
In this episode, we will answer the top questions submitted by you. Submit your question online or jump on the mic with us live to find the answers to all your membership site questions!
Join us as our CEO, Farhad Khan answers all your questions about membership sites and how to grow your association!
About Our Host
Farhad Khan, Membership Site Expert & CEO of Grype Digital, has coached and advised hundreds of associations to grow their membership. He is a tech entrepreneur specializing in creating membership sites for professional associations to increase member engagement.
He started his own tech company in 2009 to help associations and nonprofits solve their challenges with his digital technology skills.
Farhad’s awards and distinctions include Top 40 Under 40 by the Ottawa Business Journal, Bootstrap Award for Best Guerrilla Marketing and Named an Entrepreneurial Rising Star by Invest Ottawa.
Full List Of Questions We AnsweredHow do you make people "want" to join your Association instead of "needing" to join your Association?
Where should member benefits be located in their website? What about membership information?
How many emails is too many emails? How do you engage without pressure/annoying?
A bulk of membership consists of existing members who are aware of your association and benefits already. How do we deliver more value to them as a member of our association?
What tools and technology we can use to ensure membership growth and what membership systems can help automate/remind members?
Audience QuestionsWith how digitally saturated our audiences are, what have you found to be the most successful tool to grow membership?
Is there a difference between retention strategies for digital members vs traditional members?
Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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About This Episode
Everyone in the association world thinks they are member-centric, but there are things associations do that get in the way of prioritizing their members. It’s time to examine the ways associations mistakenly take their members for granted and how to fix it!
Listen in as we discuss how to align the goals of your board, executive director, membership manager and your members. Let’s create a robust membership program that serves members and brings revenue to your association!
About Our Guest
Carol Hamilton is a strategic planning expert with over 20 years of experience with nonprofits and associations. She is a podcast host at Grace Social Sector Consulting and partners with associations and non-profits to help them envision their future direction and design key goals through strategic planning.
Carol is an expert in strategic planning, organization development, and nonprofit management and is a frequent speaker and trainer on these topics. Her mission is to help associations to have a greater impact in fulfilling their mission.
Full List Of Questions We Asked Carol
Tell us about yourself and what you do?
You say that strategic planning should be member-centric — why is that and why is that difficult for associations?
What key member data is important to consider in strategic planning?
If we don’t already have the data we need, what do we do?
What is the difference between a member-focused association and one that is not? How does the management differ?
Do you have a framework that you use for associations to be more member-centric?
There is so much content online. What can associations do to set them apart from the sea of free content? How do we make value out of things that are free?
Which staff roles are most important to include in the process and who do you listen to?
We see it every day that membership managers want changes in the membership experience, but the staff that controls the budget won't green light it — is there a way to convince the higher-ups?
What membership technology or tools should we use in making all this happen?
What is the role of the association’s membership website?
What about the members who are not engaged at all? How do you find out what they want?
Audience Questions
How can you show value to members that you are doing advocacy when they think you are doing it anyway, so why be a member?
How can we convince members to actually fill in surveys?
What is the best way to deliver/communicate a strategic plan to members other than newsletters or email?
Do you have any suggestions on how to include membership marketing in the plan?
How do we find out what members truly want?
What is the best way to make data-driven decisions when members don’t provide input?
What size organization do these ideas apply to?
How do you address a member or group of members if they disagree with the strategic plan?
How can an association bounce back from mistakes they have made and what measures can be put in place to make sure they don’t happen again?
Can you over-communicate with members?
Tell us about your tool, the strategy screen?
What is the best way to influence decisions when you are not in charge?
How to represent the needs of members that are not represented on the board?
Closing Questions
Key takeaway for the audience?
Can you share a personal habit that has contributed the most to your success?
How can people get in touch if they have any questions?Special acknowledgement to our guests for providing powerful insights into member engagement.
Follow our podcast for more free educational content.
Visit memberlounge.app to learn more about us.
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