Episodi
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In this episode of The Influencer Podcast, I dive deep into creating offers tailored exclusively for your ideal client—those you truly want to work with. Building on the discussion we've been having the last month, I share insights from my recent mastermind guest expert sessions and the transformative approach I've adopted to serve my clients better.
Tune in to learn how to avoid the pitfalls of generic offer positioning, understand the phases of client growth, and discover how my new program, Luminary, will support our clients in 2025. Tune in for a comprehensive breakdown on achieving authenticity, building tailored offers, and maximizing client impact through strategic messaging and scaling strategies.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Introduction and Core Philosophy
00:16 Welcome and Episode Context
00:46 The Shift Away from Freebies
01:04 Ideal Client and Mastermind Insights
03:07 The Concept of Phases
06:02 Introducing Ava: The Ideal Client
13:01 Phase One: Messaging Mastery
17:50 Phase Two: Scaling and Systems
24:30 Phase Three: Legacy and Leadership
29:47 Conclusion and Call to Action
QUOTABLES:
Don't create offers for people that you don't want to work with. Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is - Julie Solomon
The reason why she's not seeing the growth and success that she wants. It's not because she doesn't have enough followers. It's not because she doesn't create consistent content. It's because her messaging isn't connecting to her audience.- Julie Solomon
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
MUST HAVES THIS MONTH:
[MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie. -
In this episode of the Influencer Podcast, Julie welcomes storytelling expert Celinne Da Costa to discuss the journey of authentic influence and storytelling in the age of social media.
Celinne shares her personal evolution in the influencer space, from seeking validation to embracing a more soulful, purpose-driven approach to her work. The conversation delves deep into the psychological underpinnings of the desire for influence, the shadow side of social media, and the importance of intention and self-awareness in content creation and coaching. Celinne also provides insights into the future of social media and the coaching industry, emphasizing the need for integrity and genuine self-expression.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:43 Meet Celinne Da Costa
02:21 Celinne's Journey in Influencing
07:28 Navigating Social Media's Impact
18:11 The Core Wounds and Social Media
23:57 Practical Steps for Authentic Expression
29:39 The Role of Truth in Marketing
30:17 Future of Social Media and Online Coaching
31:12 Burnout and Shifting Away from Social Media
33:41 The Coaching Industry's Evolution
35:10 The Importance of Authenticity in Coaching
42:40 Client Expectations and Self-Responsibility
46:22 Finding the Right Coach for Your Needs
51:09 Final Thoughts and Where to Connect
QUOTABLES:
“I hit a point within myself where the blue check mark, the numbers, the vanity metrics, they stopped mattering. And where I find myself now is. It's, it's with a deep yearning and desire to create more influence as I defined it. In my life through the act of my own embodiment and to really be able to impact people's lives and support the collective in the best way that I can.” - Celinne Da Costa
“It is not the product, the service, the coach, the education, the solution, that is necessarily bad or evil or the problem. It's the intention of the why and making sure that our side of the street is clean with that first. Before we go looking for the solutions.” - Julie Solomon
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
Follow Julie on Instagram!
MUST HAVES THIS MONTH:
[MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. -
Episodi mancanti?
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I am so excited to dive into today's episode, where I share some powerful revelations that have reshaped my approach to business. Fresh off the heels of speaking at masterminds led by my dear friends Terri Cole and Amy Porterfield, I bring you the insights that left their attendees mind-blown and could do the same for you.
In this episode, I break down why I stopped creating freebies and how this decision has transformed the way I attract my ideal clients. I'll walk you through the journey of refining my offers and messaging to serve my most premium clients better. If you've been questioning the traditional advice of using low-ticket offers and freebies to build your business, this episode is a must-listen.
You'll learn how to create high-value offers that are precisely aligned with your ideal clients' needs, ensuring that every piece of content you produce attracts the right audience. This shift isn't just about business; it's about serving at the highest level and building a legacy.
Whether you're a coach, service provider, or online educator, this episode will give you actionable steps to refine your strategy and elevate your business in 2025.
Stay tuned as we explore the phases of an ideal customer journey and how to optimize your messaging to make a significant impact. Plus, I introduce Luminary, my new high-level coaching program designed to help you master your business systems and scale with intention.
Don't miss this game-changing discussion, and as always, thank you for being part of the Influencer Podcast community!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:36 Recent Experiences and Insights
02:10 The Shift Away from Freebies
03:10 Understanding the Ideal Client
09:42 The Lie About Low Ticket Offers
17:35 Introducing Luminary: A High-Level Coaching Program
23:38 Conclusion and Next Steps
QUOTABLES:
"A large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them."
- Julie Solomon
"So many things got unlocked for people when I was speaking in these mastermind rooms because we are tired with the old way of doing things. We are tired of continuing to follow the rule book, and things just aren't changing.”
- Julie Solomon
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.
MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie. -
In this episode, I delve into the evolution of my journey, emphasizing that expertise is not just about what you know but about how it serves your ideal client. I reflect on my personal and professional growth, especially through the development of the Brand Accelerator program, and how it aligns with my passion for messaging. I share my journey with balancing solo parenting, launching successful programs, and the importance of continually evolving as a leader. We focus on the importance of growth, the need for tactical support in business, and the unique challenges faced by mothers in the entrepreneurial space. I also announce the launch of my brand new Mastermind, a six-month high-touch container designed specifically for established moms ready to scale their businesses, proving that it's possible to achieve great success in business while being a dedicated mother.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:34 Personal Updates and Challenges
01:42 The Brand Accelerator Program
03:21 Evolution of Messaging Expertise
04:45 Expanding Beyond Brand Deals
10:02 Permission to Evolve
13:07 Supporting Mothers in Business
16:03 Introducing my new Mastermind
16:31 The Unique Challenges of Mom Entrepreneurs
18:55 The Power of Focus and Resilience
21:03 Scaling Your Business with Tactical Support
23:34 Mastermind Details and Benefits
28:00 Final Thoughts and Encouragement
QUOTABLES:
“Growth and evolution in business are essential for success.”
- Julie Solomon
“Mothers need tailored support that addresses their specific challenges.”
- Julie Solomon
“Visibility and leadership are crucial for scaling a business as a mom.”
- Julie Solomon
“Moms possess unique skills that can enhance their business success.”
- Julie Solomon
“Embracing one's journey as a mother and entrepreneur is empowering.”
- Julie Solomon
RESOURCES:
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[MASTERMIND] Want to learn more about my new mastermind? Apply here.
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.
MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie. -
In today’s episode, we're diving deep into creating a content strategy that brings massive engagement and turns scrollers into followers and followers into customers—all while posting less.
If you're frustrated with the traditional advice of "post more" and want a more strategic approach, you're going to love this. I'm breaking down the concept of power and pleasure content and explaining how you can use these frameworks to tenfold your engagement and sales.
I walk you through my own content strategy—how I gained over 3000 engaged followers and created six figures in revenue in just a month by posting strategically only 14 times. This episode is packed with tips to help you stop wasting content and start using every piece to build authority and connect with your audience on a deeper level.
Whether you're a coach, course creator, influencer, or content creator, this episode will provide you with actionable steps to transform your social media presence in under an hour a week. Tune in to discover how to make your Instagram the place where power and pleasure content come to life, drawing your audience in and converting them into loyal customers.
Let's make your content strategy simple, effective, and most importantly, profitable!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Introduction to Strategic Content Creation
00:33 The Power of Power and Pleasure Content
01:19 Common Mistakes in Content Strategy
04:13 Balancing Power and Pleasure Content
06:26 Creating Engaging Instagram Stories
10:13 Frameworks for Consistent Content Creation
11:12 Exclusive Access to Social Media Growth Collective
QUOTABLES:
"If you're constantly just posting without that strategic intention, you're basically wasting content that could create massive engagement for you."
- Julie Solomon
"You are potentially making the fatal error that 90% of people do with their content strategy, which is sharing content that, quite frankly, your audience does not care about."
- Julie Solomon
“The biggest mistake that I see people making is that they are oversharing instead of utilizing power and pleasure content, and it immediately turns off potential followers."
- Julie Solomon
RESOURCES:
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.
Memberful: Start growing your audience into a thriving community and membership business at memberful.com/julie. -
I am so thrilled about today's conversation with the incredible Sean Cannell. This episode is a fun one, because I am actually sharing an interview from when I was on Sean’s podcast, Think Media Podcast.
Sean is a powerhouse in the world of video marketing and the founder of Think Media, empowering creators through sharp strategies and impactful content!
If you're aiming to elevate your brand, attract paid sponsorships, and truly understand the essence of effective branding, this episode is a must-listen! Sean dives deep into the art of positioning yourself as a brand, illuminating key strategies that can secure you paid sponsorships—even if you don’t have a massive following. We break down common misconceptions about audience size, discuss the importance of specialization and authenticity, and highlight actionable steps to develop a strong brand identity.
Whether you're a nano influencer or an established creator seeking to refine your brand, this episode will equip you with the knowledge and confidence to transform your content into a thriving, monetized platform. With expert insights on negotiation, community building, and leveraging User Generated Content, you’ll be ready to take your brand to the next level.
Listen into this conversation to discover how to turn your passion into profitable brand partnerships!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Introduction to Brand Clarity
00:18 Welcome to the Influencer Podcast
00:40 Interview with Sean Cannell
03:32 Understanding Brand and Reputation
05:28 Common Mistakes in Branding
07:31 Five Brand Identity Steps
08:06 Specialization vs. Niche
09:59 Steps to Building a Strong Brand
14:12 Importance of Specialization
19:47 Practical Tips for Creators
24:58 Building Awareness and Selling
25:49 Understanding Influencer Tiers
27:53 Types of Brand Partnerships
35:51 Negotiation Tips for Creators
43:11 The Future of Influencer Marketing
45:54 Resources and Final Thoughts
QUOTABLES:
"I think that that's why that's so important, because they get lost in kind of the minutiae of the following or trying to grow or trying to follow the trends or trying to do that instead of really understanding their audience deeply in making sure that what they're putting out there is what they want their audience to think and feel."
– Julie Solomon
"Once she was able to really hone in on that specialization, it actually created so many more opportunities for her because she was able to work with brands in a bigger way."
– Julie Solomon
"Creators have to become more specialized now more than ever, just because there is so much competition and there is so much sophistication now in the marketplace. Gone are the days where you, you know, I remember back in 2016, brands weren't even asking for insights or analytics. They would just be like, ‘hey, we'll give you $2,000 to create this YouTube video’. Gone are those days. And so it really is about honing in on what it is that you specialize in."
– Julie Solomon
GUEST RESOURCES:
Think Media Podcast: https://www.youtube.com/@ThinkMediaPodcast
IG: @seancannell
RESOURCES:
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. -
In this episode, I’m sharing some transformative strategies to help you grow your business by attracting and converting your ideal clients. I’ll walk you through how to get super specific about who you’re serving, how to craft content that speaks directly to their needs, and why aligning your content strategy with your sales goals is a game-changer. We’ll also talk about differentiating your offer and using targeted messaging to stand out in a crowded market. If you’re ready to triple your income and create content that truly converts, this episode is for you.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:46 How to Triple Your Earnings Next Quarter
01:38 Strategies for Attracting Ideal Clients
02:15 Creating Content That Converts
02:51 The Importance of Specificity in Targeting
05:00 Defining Your Ideal Client
06:43 Aligning Content with Sales Goals
09:52 Unique Selling Propositions
16:58 Effective Content Strategy
QUOTABLES:
“To triple your income, focus on targeted content. Content should support what you are selling.”
— Julie Solomon
“Identify and understand your ideal client deeply. Your messaging should resonate with their needs.”
— Julie Solomon
“Align your content strategy with your sales goals. Quality content is more effective than quantity.”
— Julie Solomon
RESOURCES:
THE BRAND ACCELERATOR IS NOW OPEN! Ready to turn your current content into a magnet for your ideal clients so your sales can finally reflect the expertise and transformation you offer? Join before we close doors on Friday, October 4th!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. -
In today’s episode, I’m giving you an insider sneak peek into my upcoming Visibility Accelerator Masterclass! I’ll be diving into why messaging is so critical when it comes to driving sales and attracting your ideal clients. I’m also sharing my own journey—how I went from struggling to make consistent sales to hitting million-dollar years by refining my messaging strategy. Messaging is truly the foundation of a sustainable brand, and I’ll show you how getting it right can lead to massive growth. You won’t want to miss this one!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
02:35 The Power of Effective Messaging
06:03 Julie’s Success Story
08:03 Mastering Your Messaging
13:52 Client Success Stories
QUOTABLES:
"Your ability to grow your sales today is directly tied to the strength of your messaging."
— Julie Solomon
"Messaging is your foundation of influence, authority, and most important, sales."
— Julie Solomon
“Refining your messaging can attract your ideal clients effortlessly.”
— Julie Solomon
RESOURCES:
[NEW MASTERCLASS] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Clients & Grow Sales While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! Register today!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign.
QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. -
In this episode, I’m sharing three powerful message keys that can help you attract your dream client, boost visibility and grow sales in just one hour per week. You’ll learn how to specialize your messaging to stand out from the crowd, position yourself uniquely to increase visibility, and showcase your results in a way that connects with the transformation your ideal clients are seeking - all leading to sales growth from JUST your content.
These strategies can not only grow your sales but also build a loyal community of clients, all while minimizing the time you spend on content. If you're ready to streamline your strategy and get more ideal clients knocking on your digital door, this episode is for you!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:41 Three Key Messaging Strategies
01:22 Masterclass Invitation
03:03 Implementing the Three Key Strategies
04:19 Specialization in Content
13:14 Visibility: Standing Out in a Crowded Market
20:18 Showcasing Results Effectively
QUOTABLES:
"These three things will skyrocket the amount of ideal dream clients that are in your DMs ready to work with you while only investing one hour each week on content."
— Julie Solomon
"Your job is to position yourself through your content in a way that naturally pulls your dream client to move into your offer."
— Julie Solomon
"Specialization over generalization always."
— Julie Solomon
RESOURCES:
[NEW TRAINING] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Client & Grow Sales While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign. -
I’m thrilled to share today’s conversation with my incredible friend and client Dana Snyder, a powerhouse in the nonprofit space who specializes in marketing and monthly giving programs. Dana recently released a game-changing book that’s making waves in the industry, and in this episode, she shares her inspiring journey of leaving corporate, rediscovering her passion, and creating a successful monthly giving mastermind for nonprofits.
Dana dives into the specifics of building a specialized brand, overcoming challenges, and the importance of surrounding yourself with like-minded peers. Whether you’re an entrepreneur, nonprofit professional, or interested in sustainable revenue models, you’ll gain actionable strategies and insights from Dana’s experience.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
01:29 Dana's Journey: From Corporate to Nonprofit
01:42 The Importance of Specialization
03:43 Dana's Mastermind Experience
13:06 Creating the Monthly Giving Mastermind
23:16 Scaling High-Ticket Programs
24:59 The Journey to Writing a Book
25:32 Exploring Hybrid Publishing
26:01 Launching the Book and Monthly Giving Summit
37:22 The Power of Belief and Influence
QUOTABLES:
"When you're talking about global impact, when you're talking about changing the Internet with nothing but joyful, good stories, that's not general. That's not being like everybody else. You've got to zig when everybody's zagging."
— Julie Solomon
“By utilizing the expertise developed in high-stakes environments and transferring it to areas you are passionate about, like the nonprofit sector, you can create meaningful impact and drive success in those areas.”
— Dana Snyder
"We are following the for profit business trends."
— Dana Snyder
GUEST RESOURCES:
Dana Snyder | Positive Equation
@PositiveEquation
Grab your copy of Dana’s new book, the Monthly Giving Mastermind: A framework to Build, Grow & Sustain Subscriptions for Good today!
RESOURCES:
[NEW MASTERCLASS] Join me this month when I gift you the Three Messaging Keys To Draw In Your Dream Audience & Grow Visibility While Only Investing 1 Hour Each Week On Content! You will not want to miss the brand new masterclass, only being offered this month! Register today!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign. -
Hello friends! In today’s episode I’m both celebrating a significant dual milestone in my life and business: turning 40 and my 10-year journey in the online industry. It’s an exclusive reflection of the milestones I’ve been able to reach and the lessons I’ve learned along the way.
If you’re looking to build your brand and business I’ll share the value in making bold moves, even when faced with obstacles. You’ll also learn the value of being a contrarian and setting trends instead of following the crowd.
Tune in for all the gems on reaching a decade of success in the influencer industry!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:33 Celebrating Milestones: Turning 40 and 10 Years in Business
02:34 Lessons from Costa Rica: All You Need is Less
04:45 The Power of Making Moves
13:45 Embracing the Role of a Trailblazer
23:05 Finding a Purpose Greater Than Yourself
QUOTABLES:
“Have a purpose that is greater than yourself and be of service to others.”
— Julie Solomon
"Make a move, even if it isn't the perfect one."
— Julie Solomon
"Lean in when everyone else is leaning out."
— Julie Solomon
RESOURCES:
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
LINKEDIN: Go to LinkedIn.com/influencer to claim a $100 credit on your next campaign. -
I am so excited about today’s conversation with my dear friend Amy Porterfield. Amy is the host of the top-ranked podcast Online Marketing Made Easy and has generated over $100 million in revenue from digital courses!
If you're looking to establish yourself as an expert and generate sustainable revenue in your business, this episode is for you! Amy dives deep into the world of course creation and launching, sharing valuable insights and practical tips from how to price your courses effectively, to how to leverage your unique expertise, and even choosing a course topic that aligns with your audience's needs and your passions.
Whether you're a seasoned entrepreneur or just starting, this episode will remove the mystery and equip you to create and launch your own highly profitable digital courses.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
01:01 The Power of Online Courses
02:26 Creating and Launching Your Course
04:58 Why Choose Online Courses?
08:02 Real-Life Success Stories
12:55 Pricing Your Course
19:29 The Importance of the First Launch
21:35 The Importance of a 10% Edge in Course Creation
23:33 Adapting Course Content for Modern Audiences
25:10 Effective Course Launch Strategies
28:25 Finding Your Course Creator's Sweet Spot
31:07 Validating Your Course Idea
32:37 The Course Confident Bootcamp
QUOTABLES:
"When I think about online courses, I think about freedom."
— Amy Porterfield
"You can launch a digital course teaching exactly what you teach in one-on-one coaching and offer it to so many more people."
— Amy Porterfield
"The pricing of a course is about the results you are promising and the bigger, more powerful results you tend to charge more."
— Amy Porterfield
GUEST RESOURCES:
Amy Porterfield
IG | @AmyPorterfield
RESOURCES:
[BOOTCAMP] Join Amy’s 2-week virtual bootcamp that will guide you through the foundational steps of creating your own digital course.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. -
Hello friends! Today I’m discussing the importance and impact of online courses in the online education, coaching, and marketing space. You’ll get an insider's look at my own journey of creating my first online course over 8 years ago and how it has now generated over 6 million in revenue for my business. Talk about a transformation in my business and life.
There’s a new level of freedom and choice that online courses can provide in your business, both in terms of income and time. I’ll share the power of being curious and taking the leap to create an online course, even if you don't consider yourself an expert.
If you've been holding onto a course idea, I'll show you how to access a special quiz by my dear friend Amy Porterfield to help you discover next steps for boosting your brand and business growth with a digital course.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:44 The Overlooked Asset in Online Business
02:01 Discovering Online Courses
03:13 Investing in Yourself
05:27 Creating the First Online Course
06:38 The Success of Pitch It Perfect
07:51 The Power of Online Courses
09:48 Expert Advice and Resources
13:14 The Freedom of Choice
QUOTABLES:
"What would an additional $5,000 a month do for you and for your business and for your life? If you had $60,000 more a year right now in your life that you didn't have, what would change?"
— Julie
"Pitch it Perfect…I call it the little course that could. I launched it in 2016 and it still sells every single day. That little course went from making $5,000 that first month to being an asset in my business that has generated over $10 million in revenue since 2016."
— Julie
RESOURCES:
[DISCOVER YOUR DIGITAL COURSE PATH] Curious if creating a digital course is the right move for your business? Take this free quiz to uncover your personalized path to digital course creation and see how it can impact the continued growth of your brand & business!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. -
Hello, friends! I'm thrilled to share some incredible updates with you in today’s episode. Specifically, I'm revealing three pivotal internal shifts that have catapulted my business to new heights this year—more impact, more sales, and more clients, all without increasing external visibility.
I’ll dive into the nuances of these internal changes, from revamping my sales systems and automations, to overhauling our messaging, and expanding support within our program offerings.
If you're ready to transform your business by doing less while achieving more, this episode is a must-listen.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:39 Instagram Live Insights: Revenue Growth
01:01 Key Shifts for Business Success
03:19 The Importance of Internal Systems
05:39 Sales System Overhaul
13:38 Messaging Transformation
17:17 Introducing the Revenue Growth Lab
QUOTABLES:
"A lot of times most people think that the summer means less sales, less opportunity, less growth. And that is just not the case."
— Julie
"Most people are taught to create offers for this type of person, or what this type of person needs right now, or this is what I want to create. And what ends up happening is you have all of these offers that are siloed, that don't talk to each other, and it makes it 15,000 million times harder to sell when offers are siloed."
— Julie
“I have done less externally in the last six months. I have been less visible, less on, I have posted 40% less on Instagram and I've already made more money this year than I made all of last year."
— Julie
RESOURCES:
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[GET THE BRAND DEAL BLUEPRINT] Unlock the step-by-step formula to attract lucrative brand partnerships effortlessly with the Brand Deal Blueprint, and get my exclusive Elevator Pitch Formula and the Spotlight Method as extra gifts! Never worry about follower count again—this blueprint ensures you know exactly what to say to land paid brand deals! Click here for lifetime access!
[MAKE SALES ON REPEAT] Imagine having dream clients buying every offer you sell, effortlessly and consistently. Ready to elevate your business from good to great? Apply now to amplify your sales efforts with my Elite Sales System!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
PIN GENERATOR: Go to pingenerator.com/influencer and use the code INFLUENCER for 20% off Pin Generator plans this week! -
Today I'm breaking down how I managed to secure over $70,000 in brand deals this year, and $15,000 in a month by honing in on just three core strategies. Remarkably, I accomplished this by dedicating only about 3 hours a month to brand partnerships. I'll discuss the importance of creating "deal-worthy" content that focuses on potential brand partners, refining your elevator pitch to amplify your authority, and actively pitching to brands rather than waiting for them to come to you.
Plus, I'm introducing my brand deal blueprint and giving you a sneak peek into my signature program, Pitch It Perfect. Whether you're just starting out or looking to refine your current strategy, this episode is packed with practical insights and tips to help you land those lucrative brand deals.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:39 How I Landed $70,000 in Brand Deals
02:35 The Importance of Value-Driven Content
03:49 Creating Deal-Worthy Content
04:35 The Spotlight Method
07:49 The Elevator Pitch Formula
11:02 Stop Waiting for Brands to Come to You
13:14 Brand Deal Blueprint
QUOTABLES:
"To be able to have a six figure revenue stream in brand deals every single year by only working on brand deals for maybe 40 hours for the entire year has been incredible."
— Julie
"Even though I don't post every day and even though I don't spend all hours of the day pitching to a brand, and it's because of the spotlight method, it's because the time that I do spend on pitching is so specific, so value driven, so instantaneously, exactly for what the brand is looking for that I don't have to dilute."
— Julie
"Don't Wait: I have students with as little as 338 followers that land paid brand deals. And it's because the follower number doesn't matter."
— Julie
RESOURCES:
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[GET THE BRAND DEAL BLUEPRINT] Unlock the step-by-step formula to attract lucrative brand partnerships effortlessly with the Brand Deal Blueprint, and get my exclusive Elevator Pitch Formula and the Spotlight Method as extra gifts! Never worry about follower count again—this blueprint ensures you know exactly what to say to land paid brand deals! Click here for lifetime access!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
PIN GENERATOR: Go to pingenerator.com/influencer and use the code INFLUENCER for 20% off Pin Generator plans this week! -
Hi friends, in today's episode, join me as I sit down with my dear friend Jessica Zweig to dive deep into her latest book and the inspiring concept of being a lightworker. We unpack the essence of what it means to embody this role, exploring Jessica's personal journey from burnout to rediscovering joy and healing.
This book has been a labor of love for Jessica, and I can’t wait for you to hear more about it! Together, we explore the transformative power of self-care and finding happiness in everyday moments. Jessica also shares her insights on balancing masculine and feminine energies, empowering high-achieving women to thrive.
We delve into the importance of feeling secure in our bodies, fostering sisterhood, and creating supportive communities. Don’t miss out as Jessica reveals her vision for women to unite, free from judgment and competition, culminating in her upcoming book launch.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:52 Discussing 'The Light Work' Book
01:20 Understanding Burnout and Purpose
06:39 Jessica's Personal Journey
11:09 The Egypt Experience
17:18 Practical Tips for Finding Joy
25:56 Balancing Masculine and Feminine Energies
28:03 Deflecting Compliments and Receiving Abundance
28:24 Creating Safety in a Fearful World
30:45 Embracing Sisterhood and Female Empowerment
35:15 The Power of Retreats and Community
40:09 Launching the Book and Future Plans
QUOTABLES:
"I made joy my job. I made this simple practice of joy the most sacred thing in my life."
— Jessica Zweig
"Feeling safe in our bodies, safe to be here, safe that we're worthy, safe that we're not gonna die, it softens us."
— Jessica Zweig
"Every single woman shares your desire to be loved and to be seen and to be valued and that we're all on the same team."
— Jessica Zweig
GUEST RESOURCES:
Jessica Zweig
IG | @JessicaZweig
Purchase Jessica’s NEW book The Light Work and get access to her Lion’s Gate Virtual Launch Party on 8/8/2024.
RESOURCES:
[REVENUE GROWTH] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority anywhere from $10K to $100K+ months using my scale strategies, I’d love to work with you!! Just fill out this form and I’ll have my team reach out to you!
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
PIN GENERATOR: Go to pingenerator.com/influencer and use the code INFLUENCER for 20% off Pin Generator plans this week! -
Hello friends! In today’s episode, I’m sharing my proven strategies for scaling online businesses and offers through subtraction and automation. I’ll also discuss why having a sales system in place is imperative for consistent income, especially during tough times.
You’ll learn the power of funnels in driving sales and the importance of strong messaging in content creation. If you’re ready to embrace funnels, outsourcing and delegating tasks so you can focus on your zone of genius while building a sustainable and successful business…this episode is for you!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:34 Scaling Online Businesses
02:06 Navigating Personal Challenges
04:46 The Power of Sales Systems
05:07 The Role of Hard Work and Automation
06:43 The Privilege of Online Business
08:08 The Impact of Funnels
13:21 The Importance of Messaging
QUOTABLES:
"The money doesn't stop. It doesn't freeze if I'm not physically showing up to sell."
— Julie Solomon
"Funnels, they are what do this work for you behind the scenes."
— Julie Solomon
"Messaging is your number one priority. Always and forever, it will never change."
— Julie Solomon
RESOURCES:
[REVENUE GROWTH] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority anywhere from $10K to $100K+ months using my scale strategies, I’d love to work with you!! Just fill out this form and I’ll have my team reach out to you!
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
PIN GENERATOR: Go to pingenerator.com/influencer and use the code INFLUENCER for 20% off Pin Generator plans this week! -
Welcome to a very special episode with Craig Siegel where we explore everything from overcoming the fear of public speaking and book writing, to the impact of mindset on our financial and personal success.
You’ll get to listen in as Craig & I discuss the crucial steps needed to effectively build and monetize your personal brand, why your 'why' commitment and staying power are so pivotal in not just achieving but sustaining success, and what’s required to journey from a scarcity mindset to one of abundance.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
04:54 Julie's Morning Routine and Non-Negotiables
06:24 The Importance of Gratitude
08:30 Getting Back to Basics in Business
11:06 The Role of Enthusiasm in Success
19:19 Building a Personal Brand
27:08 Monetizing Your Brand: The Essential Steps
28:10 Common Pitfalls in Brand Monetization
29:08 The Importance of Brand Discovery and Development
30:42 Connecting with Your Audience
32:51 The Role of Coaches and Mentors
37:26 Transforming Your Relationship with Money
43:44 Public Speaking: Overcoming Fear and Preparation
QUOTABLES:
"The biggest misconception about their success is that they're always motivated, not even close, but they revert back to their systems and processes and they do it even when they're not motivated."
— Craig Siegel
"A hack or a time machine is to work with somebody that's a little bit further ahead. That's the best way to get guidance and maybe even most importantly, remove some of the inevitable mistakes and so forth."
— Craig Siegel
"As you continue to build your inner game, your container for the wealth that you can contain, so to speak, all of a sudden, because you associate yourself with a seven figure earner, or the case may be that kind of creates a new level of creativity and resourcefulness to be the type of cat that earns seven figures."
— Craig Siegel
GUEST RESOURCES:
Craig Siegel
IG | @craigsiegel_cls
Podcast | The CLS Experience Podcast
Membership | The CLS Community and CLS Membership
Book | The Reinvention Formula
Text Community | 917-634-3796
RESOURCES:
[REVENUE GROWTH] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority anywhere from $10K to $100K+ months using my scale strategies, I’d love to work with you!! Just fill out this form and I’ll have my team reach out to you!
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.
PIN GENERATOR: Go to pingenerator.com/influencer and use the code INFLUENCER for 20% off Pin Generator plans this week! -
Hi friends! In today’s episode, I’m diving right into the heart of discussing the challenges of turning visibility into actual sales for your online brand and business. Specifically, I’ll highlight the importance of messaging and offer positioning in achieving sales conversions.
Tune in to learn actionable steps for refining your messaging and positioning your offers to align with your audience's needs and desires.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:36 Turning Visibility into Sales
01:18 Client Success Story
02:17 Refining Messaging and Offer Positioning
05:48 Actionable Steps for Your Business
08:31 Revenue Growth Lab Overview
QUOTABLES:
“Visibility does not always translate to sales, and the key lies in effective messaging and offer positioning.”
— Julie
“Aligning messaging with the audience's specific needs and desires is crucial for capturing attention and creating desire.”
— Julie
“Offer positioning should drive the audience to take action with clear, compelling calls to action, ensuring a smooth transition from free content to paid offers.”
— Julie
RESOURCES:
[REVENUE GROWTH] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority anywhere from $10K to $100K+ months using my scale strategies, I’d love to work with you!! Just fill out this form and I’ll have my team reach out to you!
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. -
Hello friends! In today’s episode I’m sharing the “virtual stage” with Colin Boyd, the mastermind behind Sell From Stage Academy, The Conversion Formula and the Expert Edge Podcast.
Colin shares his own conversion story of going from struggling to grow his coaching business to filling it with clients through a presentation. He also shares his experience of transitioning from working with corporate clients to coaching and helping coaches, course creators, and creatives do the same by building high-converting presentations and stories.
If you’ve been working to hone in on messaging & target audience, this episode is for you!
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
02:15 Navigating the Changing Online Industry
05:22 The Importance of Clear Messaging
07:46 Finding Your Niche and Expertise
18:43 The Power of Storytelling in Conversion
23:02 Understanding the Nuances of Selling
24:18 Crafting Your Core Premise
25:36 The Power of a Conversion Story
29:17 Soft Sells and Sharp Sells
33:21 Infusion Selling Methodologies
37:11 The Conversion Story Formula
QUOTABLES:
"If you're trying to sell something and it's not working, to me, it's just the market telling you that the messaging that you're doing, or the way you're trying to convert people into the program isn't working, you need to try something else different enough to get a different result."
— Colin Boyd
"Every business should have a core idea or belief that their story and offers are built on."
— Colin Boyd
GUEST RESOURCES:
Colin Boyd
IG | @colinboyd
Get Colin’s step-by-step program for finding and sharing your story in a way that connects and converts your audience into your programs (without feeling pushy and sales-y).
RESOURCES:
[REVENUE GROWTH] If you’ve been in business for a bit and you’re ready to grow your revenue and brand authority anywhere from $10K to $100K+ months using my scale strategies, I’d love to work with you!! Just fill out this form and I’ll have my team reach out to you!
[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.
[LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you’re starting from scratch!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
Follow Julie on Instagram!
Must Haves This Month!
BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.
KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer. - Mostra di più
