Episodi
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What happens when two best friends, a shot of tequila, and stale ginger ale collide? You get Chaser, the ultimate party companion.
In this laugh-out-loud episode, Jess Carroll and Jess Moran, the dynamic duo behind Chaser, share how a college friendship and one too many gross shots led to their game-changing beverage brand. From 8 a.m. āshots for scienceā in a lab to designing a mascot named Buddy (whoās basically the Tony the Tiger of partying), this episode is a deep dive into turning a hilarious idea into a full-blown business.
We talk about entrepreneurial chaos, building a brand with 90s nostalgia, and how to craft a product thatās both fun and functional. The Jessicas also dish on bootstrapping their way through the beverage industry, making pop-ups cool again, and why Buddy might just show up at your next pregame.
This episode is a mix of founder wisdom, hilarious hot takes (goodbye, Four Loko nightmares), and proof that sometimes the best ideas start with bad tequila and stale limes. Tune in for laughs, insights, and the inside scoop on making your next shot taste way better.
š§ Grab a Chaser and listen now for tips on branding, building, and not throwing up blue liquid.
Follow Jess & Jess:
šø Instagram: @gotchaser
š Website: www.gotchaser.com
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://x.com/jesscervellon
Instagram: https://www.instagram.com/jess.cervellon/
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What happens when a juicer meets a French press and says, āHold my pulp?ā You get JUV, the brainchild of Jai Patel, whoās here to spill the juice (literally and metaphorically) on how he turned a personal juicing nightmare into a game-changing product.
In this chaotic and juice-soaked episode, we channel our inner QVC hosts with a live JUV press demoāyes, things got messy. Jai talks about ditching clunky juicers, winning over influencers, and building a brand thatās as fresh as the ginger in your juice. We go deep into community vibes, scrappy growth hacks, and the fears of scaling without losing your soul (or your pulp).
This episode is part entrepreneurial wisdom, part juice ASMR, and 100% proof that turning a problem into a product can be a wild (and delicious) ride. Tune in for laughs, lessons, and the secret to a killer carrot-orange-ginger juice!
š§ Tune in for tips on branding, scaling, and staying true to your vision.
Follow Jai and JUV:
šø Instagram & TikTok: @getjuv
š Website: https://getjuv.com/
š§ Donāt forget to like, comment, and subscribe for more founder stories and behind-the-scenes insights into the world of CPG, brand strategy, marketing and customer experience.
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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Episodi mancanti?
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This week, weāre diving into the world of Can-Tini, the beautifully branded, ready-to-drink espresso martini, with its founder, Henry Rathjen. šøāØ
Henry shares the inspiring founder story of Can-Tini, how it all started with a holiday bar conversation, and the journey of creating a standout product in Austinās competitive beverage scene. From branding strategies and overcoming manufacturing challenges to building a community organically without paid ads, this conversation is packed with entrepreneurial insights.
We also discuss the āEspresso Martini Effect,ā how Can-Tini is becoming a lifestyle brand, and why Austinās community is perfect for launching this innovative product. Plus, Henry teases exciting updates, including a new and improved version of Can-Tini launching soon. š
š Topics Covered:
ā¢ Can-Tiniās founder story & branding journey
ā¢ Challenges of entering the alcohol industry
ā¢ The role of customer feedback in product development
ā¢ Organic marketing, influencer gifting, and building a community
ā¢ How Can-Tini is redefining the espresso martini experience
Follow Henry and Can-Tini:
šø Instagram & TikTok: @DrinkCantini
š Website: https://www.can-tini.com/
š Discover where to find Cantini near you and request it at your local store!
š§ Donāt forget to like, comment, and subscribe for more founder stories and behind-the-scenes insights into the world of CPG, brand strategy, marketing and customer experience.
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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In this episode, I sit down with the brilliant Ben Segal, a CX innovator whoās worked across startups, big brands, and everything in between. From his early days in hospitality to leading CX at powerhouse brands like Freshly and Thesis, Ben has redefined what it means to create unforgettable customer experiences.
We dive into:
ā¢ Benās journey from working at the Bronx Zoo to building CX teams that scale.
ā¢ The difference between customer service and customer experienceāand why it matters.
ā¢ Why CX is a long game, not a quick fix, and how brands can win with the right strategies.
ā¢ Lessons Ben learned while scaling teams at startups and how speed and creativity play a role.
ā¢ The future of CX: what todayās brands need to prioritize to stay ahead.
Benās passion for putting people first shines through, and his insights will leave you rethinking how to approach CX in your own business. Whether youāre scaling a startup or leading a team at an established brand, this episode is packed with actionable advice, big laughs, and real talk.
Connect with Ben Segal
ā¢ Connect with Ben Segal on Linkedin: https://www.linkedin.com/in/benjaminwsegal777/
Letās Connect:
ā¢ Follow us on instagram: @abovethefoldpodcast
ā¢ Check out my newsletter for more CX and marketing insights: www.sundaypostcards.co
ā¢ Have a question or topic you want me to cover? Send an email to [email protected]
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In this episode, we chat with Lucy Samuel, a copywriter and brand voice expert who has lent her creative touch to some of your favorite brands, including The Bouqs, TomboyX, Hedley & Bennett and today Alle (your favorite aesthetics platform. iykyk ;)). With a background in stand-up comedy and CX, Lucy shares how her journey has shaped her ability to craft authentic, engaging content that resonates with customers.
We explore the power of humor in branding, the importance of cohesive messaging across all touchpoints, and how great copy can elevate the customer experience. Whether youāre building a brand voice from scratch or refining your messaging, Lucyās insights will inspire you to think differently about how your brand connects with its audience.
[2:30 - 8:00] Transition from CX to Copywriting
[8:00 - 15:00] The Role of Humor in Copywriting
[15:00 - 20:00] Case Studies: Writing for The Bouqs, TomboyX, and Hedley & Bennett
[20:00 - 25:00] Building a Brand Voice
[25:00 - 30:00] How Good Copy Shapes Customer Experience
Tune in to hear how Lucy bridges creativity and strategy to help brands stand out and leave a lasting impression!
Want to learn more about Lucy and get in touch? Hit the link below!
Lucy Samuel Linkedin
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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Interested in being a part of the show? Reach out at [email protected]
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In this episode, we chat with Melissa Seligmann, COO of Thingtesting, as she dives into the importance of authenticity in consumer insights and brand engagement. Melissa shares how Thingtesting has grown from an Instagram account into a robust review platform, helping brands connect with consumers in genuine ways. With a background that includes building customer loyalty at BarkBox, Melissa also provides insights on creating memorable, mission-driven experiences.
Favorite Moments:
[00:02:00] Building Authentic Review Platforms: How Thingtesting transformed from a simple Instagram to a trusted product review hub.
[00:06:00] Bridging the DTC-Retail Gap: Strategies for brands to gain insights on customers as they shift from direct-to-consumer to retail.
[00:11:00] The Role of Design in Brand Experience: How creative design shapes customer perception and drives loyalty.
[00:19:00] Startup Life and Operations: Melissaās day-to-day at Thingtesting and balancing remote work with team productivity.
[00:32:00] Lessons from BarkBox: Melissaās time at BarkBox and how a thoughtful, mission-driven approach to customer experience can build a passionate community.
Join us for an episode filled with actionable insights on building trust, creating authentic consumer connections, and staying mission-focused!
Want to learn more about Melissa and Thingtesting? Hit the links below!
Melissa Seligmann Linkedin
Thingtesting
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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In this episode, we explore the fascinating journey of the Meat Mafia with co-founder Harry Gray. We talk transition from creating content to building their own wellness brand, Noble Origins. What started as a podcast and media platformāMeat Mafiaāfocused on wellness, nutrition, and disrupting the conventional food narrative, has now evolved into a full-fledged product line with Noble Origins, a brand committed to functional health and sustainable practices.
We dive into how the Meat Mafia podcast quickly gained traction, building a loyal following by sharing candid insights on health, mindset, and challenging industry norms. This strong community became the foundation for launching Noble Origins, allowing them to turn their wellness philosophy into a brand that offers products aligned with their mission.
In this episode, youāll learn about the challenges and triumphs of taking a media brand and transforming it into a tangible product line. The founders share their approach to fostering authenticity, engaging with their audience, and creating a brand that speaks to a deeper purpose. Tune in to hear the story of Noble Origins, a brand born from content and built on community, and discover valuable lessons on entrepreneurship, resilience, and building a brand with impact.
Key Moments from the Episode:
[00:01:00] Starting the Meat Mafia Journey: Brett and Harry discuss the origins of The Meat Mafia and its rapid rise.
[00:03:00] Turning Viral Tweets into Community: How early engagement on Twitter sparked growth.
[00:12:00] Building a Loyal Community: Leveraging their audience to establish Noble Origins.
[00:20:00] Creating Noble Origins: Transitioning from content to product with an animal-based wellness line.
[00:30:00] Challenges in Brand Building: Overcoming obstacles in launching a CPG product.
[00:37:00] Leveraging the Podcast for Growth: Using The Meat Mafia to reach new audiences.
[00:42:00] Education and Wellness: Using educational content to bridge Meat Mafia listeners with Noble Origins.
[00:49:00] Building Customer Trust and Retention: Strategies for fostering loyalty.
[00:53:00] Lessons in Resilience: How entrepreneurship has shaped their mindset.
[01:00:00] Advice for Wellness Entrepreneurs: Key takeaways for others in the wellness space.
Want to learn more about The Meat Mafia and Noble Origins? Hit the links below!
Harry Gray's Instagram
Meat Mafia's Spotify
Noble Origins Website
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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Join us for a conversation with Maddie Vance, Customer Success Manager at LinkedIn, as she takes us through her career journey, from landing her first job without knowing anyone to thriving in customer success. We dive into the skills needed for customer success, LinkedInās approach to supporting creators, and how big tech companies adapt their strategies for user adoption. Maddie shares candid stories about career transitions, mental health, and finding your path. Tune in for valuable career insights and a look inside LinkedInās CX strategy.
Favorite Moments:
[00:02:00] - Landing the LinkedIn Job: Maddie shares her unconventional path to getting hired at LinkedIn, landing the role without any connections. Itās a great story for those navigating the job hunt and wondering how to break into competitive fields.
[00:07:00] - Behind the Scenes of LinkedInās Creator Program: Maddie dives into the programās evolution, the challenges of content creation on LinkedIn, and how the platform is supporting creators.
[00:17:00] - What Customer Success Means at LinkedIn: Learn how Maddie and her team help companies optimize their use of LinkedIn products and support customer growth, providing a unique look at customer success in big tech.
[00:27:00] - Skills Over Pedigree: Maddie offers valuable career advice, emphasizing the importance of focusing on skills rather than where you went to school or your past employers.
[00:29:00] - Making the Most of LinkedInās Learning Potential: Maddie discusses why LinkedIn is not just a social platform but also a space for continuous learning and career growth.
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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Join me as I chat with Sean Ro, co-founder of Lunar Hard Seltzer, about his entrepreneurial journey from UX designer to co-founding a unique, Asian-inspired craft seltzer brand. We dive into the challenges of launching in the competitive New York beverage market, the importance of empathy and representation in brand building, and how Lunar Hard Seltzer is bringing something truly different to store shelves.
Episode Highlights:
ā¢ [02:00] The Transition to Entrepreneurship
ā¢ [06:00] Building Lunar Hard Seltzer
ā¢ [10:00] Breaking into the Beverage Market
ā¢ [16:00] Cultural Representation & Consumer Connection
ā¢ [20:00] Hustling on the Ground
ā¢ [30:00] Lessons Learned in Retail
ā¢ [45:00] Future Plans for Lunar
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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On this episode of Above The Fold, Iām chatting with Karolina Swietoniowska, founder and CEO of League of Originals, about the power of experiential marketing and how brands can create unforgettable in-person experiences.
ā° Episode Highlights:
ā¢ 01:15 - Karolinaās journey from fashion design to experiential marketing
ā¢ 05:30 - How MeUndies pioneered pop-up shops and in-person brand experiences
ā¢ 12:45 - Turning digital brands into tangible experiences through pop-ups and retreats
ā¢ 18:20 - The importance of pre-event and post-event strategies to keep audiences engaged
ā¢ 23:10 - Creating impactful brand moments without breaking the bank
ā¢ 28:35 - Unique marketing tactics from Feastables, like delivering Teslas š
If youāre a brand founder, marketer, or just curious about what it takes to create a lasting impression, this episode is packed with actionable insights you wonāt want to miss. Hit that play button and letās dive into the world of experiential marketing!
League of Originals LA Summit on November 7th, 2024 is bringing together the most influential brand leaders to help you supercharge your business. What to expect: All-day incredible panels with the most influential brand leaders, next-level activations, tasty food and drinks, music, and connecting with great humans in a genuine way. Our guest speakers include Skims, Bala, Beekeeper's Naturals, Ketone IQ, Who Gives a Crap, Fabletics, Sundays, Beyond Yoga, Ridge, and tons more.
https://www.leagueoforiginals.com/la-summit
Use code ABOVETHEFOLDGA for at checkout 50% tickets (essentially the price of Erewhon lunch)
š Links Mentioned:
ā¢ League of Originals: https://www.leagueoforiginals.com/
ā¢ Follow Karolina Swietoniowska: https://www.linkedin.com/in/karolinaswietoniowska/
ā¢ Follow League of Originals Podcast: https://open.spotify.com/show/37I6h2vlrTDeukVaX5l9Qh
Donāt forget to like, comment, and subscribe for more insights on building better brands. š
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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Welcome to Above the Fold! Iām Jess Cervellon, and in this episode, Iām thrilled to have Amanda Kwasniewicz, former VP of Customer Experience at Love Wellness and now Director of CX at Yotpo, as our guest.
We dive deep into how Love Wellness transformed customer experience in the wellness industry, focusing on emotionally intelligent strategies and how customer feedback became the driving force behind product innovation. Amanda shares her experience on building a brand that prioritizes customer satisfaction through personalized CX and what it takes to scale that success across a growing company. She offers insights on how to integrate CX from day one, the importance of listening to your customers, and how these strategies helped Love Wellness stand out in a competitive market.
Youāll hear Amandaās advice on building effective CX teams, developing customer-centric products, and why emotionally intelligent CX is the future of brand growth.
Key Moments:
00:00 - Introducing Amanda Kwasniewicz & Her CX Journey
02:45 - The Power of Building a Strong Feedback Loop
05:30 - How Customer Feedback Shaped Product Development
08:10 - Personalized CX in the Wellness Industry
12:25 - Crafting Emotionally Intelligent CX Strategies
16:50 - Scaling CX Teams and Processes for Growth
Connect with Amanda on Linkedin: https://www.linkedin.com/in/amanda-kwasniewicz/
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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Welcome to Above the Fold! I am Jess Cervellon and this episode features a special guest: Lila Sullivan, Co-Founder of Flourish Plantāa revolutionary brand in the plant care industry.
We dive deep into Lila's entrepreneurial journey, the innovative features of Flourish Plant, and the extensive efforts theyāve invested in customer education. From community building and authentic retailer relationships to product development and overcoming industry challenges, Lila shares the secrets behind Flourish's remarkable growth. We also explore shifts in the market, younger demographics' interest in houseplants, and the importance of organic products for small spaces.
Discover more at: https://flourishplant.com/
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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Welcome to Above the Fold! I am Jess Cervellon and this episode features a special guest: Megan Fitzgerald, Director of Brand Experience at Talea Beerāa female-founded brewery making waves in the craft beer scene.
We dive deep into Megan's career journey, the unique aspects of Talea Beer, and the multifaceted nature of working in a brewery. From community building and customer experience, to digital engagement and event programming, Megan shares how Talea creates a welcoming and inclusive space for all. We also touch on the growing trends in non-alcoholic beers and the careful balance in offering promotions to maximize brand integrity and customer loyalty.
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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Welcome to Episode 2 of Above the Fold! This episode features a special guest: Mark Galvez, Head of Customer Experience at Taste Saludāa wellness brand that brings the vibrant flavors of traditional Mexican agua frescas to the modern wellness space.
From discussing confidence and emotional regulation in leadership to sharing career journeys, we explore the critical role of community in brand success, the challenges of integrating AI tools, and the value of premium ingredients. Mark also shares Saludās unique customer care strategies, including free samples and no-questions-asked returns, which help build a loyal, engaged community.
Join me as we dive into Markās story, the magic behind Taste Salud, and the strategies that drive their success. Donāt forget to subscribe, sign up for my weekly newsletter, and follow along on Instagram and YouTube. This is Above the Fold, and I canāt wait to share these insights with you.
Books mentioned on the episode:
- The Making of a Manager by Julia Zhug
- The Effortless Experience: Conquering the New Battleground for Customer Loyalty by Matthew Dixon, Nicholas Toman and Rick DeLisi
- Radical Candor by Kim Scott
- The Imposter Syndrome: How to Stop Feeling Like a Fraud at Work, Build Your Confidence and Stop the Inner Critic" by Phil Roberts
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Join the Conversation:
00:00 Wellness Meets Mexican Agua Frescas
06:59 Dream Job: Games, Kegs, Vibes
12:38 CX: Seamless Across Channels
16:13 From Defense to Offense with Jess
17:55 Tackling a Confidence-Boosting Book
21:24 Career-Changing Moment
26:53 Teaching Problem Solving & Mentorship
29:58 Networking & Community: Key to Growth
35:42 Word-of-Mouth through Customer Care
36:06 Teamās Content Creation Power
41:07 Core Teamās Brand Passion
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on:
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Twitter: https://twitter.com/justjessssss
Instagram: https://www.instagram.com/jess.cervellon/
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Join us every Thursday at 5am EST as we drop the best kept secrets in Customer Experience, Brand Experience and Marketing that help you drive your brand's success.
Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Welcome to the launching episode of Above the Fold! Iām Jess Cervellon, and in this podcast, weāre diving deep into what makes brands thrive, keeps customers coming back, and turns marketing strategies into pure gold.
For our premiere episode, Iām thrilled to be joined by Arjan Singh, the co-founder of Jolieāa beauty wellness brand thatās taking your shower experience to a whole new level with premium water filtration.
From running a lean, scrappy team that breaks the mold to focusing on quality over quantity in everything they do, Jolie is flipping the startup game on its head. Weāll explore how they tap into the emotional side of showering, turning a daily routine into something truly special.
Join me as we dig into Jolieās story, the impact of clean water, and the strategies driving their success. Donāt forget to subscribe, sign up for my weekly newsletter, and stay tuned on Instagram and YouTube. This is Above the Fold, and I canāt wait to share these insights with you.
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Enjoying Above the Fold? Keep the insights coming by subscribing to my newsletter, Sunday Postcards. Each week, I share tips, stories, and strategies that help you unlock the secrets to brand success. Written from my experience in the marketing world, itās your go-to source for staying ahead of the curve. Subscribe at www.sundaypostcards.co and join the community!
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Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Join Jess Cervellon as she sits down with Courtney Conway, former Director of Retention at Brooklinen, to explore the critical significance of customer retention for brands in today's market. Courtney shares her journey from freelance work to key roles in marketing and retention, and offers valuable insights into building effective retention strategies.
Jess and Courtney dive into topics such as customer service, shipping experiences, and product satisfaction, discussing how they all interplay to influence customer retention. This episode is a must-listen for anyone looking to elevate their understanding of retention tactics and customer journey analytics.
Donāt miss this episode if you want to learn about advanced retention strategies, the importance of customer journey analytics, and how to structure your marketing campaigns for long-term success.
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š§ The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Book a demo here: https://www.kustomer.com/demo/.
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Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Join Jess Cervellon as she chats with Ashley Harris, the dynamic force behind transforming customer experiences at various leading brands, including Caraway. Ashley shares her experience from working with subscription services to one-time purchase models and how creating a strong, resonant brand is key to success.
Jess and Ashley dive into the importance of internal CX management, using AI as a support tool, and building authentic relationships with customers. This episode is essential listening for anyone wanting to elevate their customer experience strategies.
Whatās inside The Juice this week?
00:00 Introduction and Ashley Harrisās Journey in Customer Experience
05:50 Creating a Strong Brand Across Multiple Merchants
13:00 Overcoming Customer Support Challenges in Different Retail Environments
20:30 The Role of AI in Enhancing Customer Experience
28:45 Importance of Internal Management and Training in CX
35:15 Authenticity in Job Interviews and Finding the Right Fit
44:00 Building Trust and Engagement through Proactive Customer Communication
52:25 The Impact of Inclusivity on Customer Experience
Donāt miss this episode if you want to understand the intricacies of customer experience management, the power of proactive service, and how to truly prioritize your customers.
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š§ The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Check out [www.kustomer.com] and book a demo here: [https://www.kustomer.com/demo/]
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Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Contact Ashley Harris: https://www.linkedin.com/in/ashleymacy/
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Join Jess Cervellon as she dives deep with Sarah Levinger, the genius behind groundbreaking NLP reports that revolutionize marketing strategies through emotional insights. Sarah shares her journeyāstarting from manual tasks to utilizing cutting-edge AI modelsāthat has helped major brands like Hexclad, Fabletics, and Avi thrive.
Jess and Sarah discuss the importance of understanding consumer behavior, leveraging psychology in marketing, and the challenges of achieving personalized marketing at scale. The conversation is a must-listen for anyone aiming to enhance their marketing strategies and consumer experiences.
Donāt miss this insightful episode for anyone looking to transform their marketing strategies, leverage psychological insights, and truly understand their customers.
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š§ The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Check out www.kustomer.com and book a demo here: https://www.kustomer.com/demo/
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Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Contact Sarah: http://saralevinger.co
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Donāt miss out on our brand new juicy episode featuring Nichole Ramirez, Ecommerce manager at UCLA Store. Nichole brings her vast 15 years of experience in D2C and Ecommerce, sharing invaluable insights on creating a seamless customer experience in both online and offline environments.
Jess and Nichole explore the importance of being available to your team, leveraging AI for better communication, and the integration of CX and marketing in Ecommerce. Nicholeās dedication to supporting the UCLA community through Ecommerce revenue showcases the broader potential of innovative CX strategies.
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Whatās inside The Juice this week?
00:00 Introduction and Nichole Ramirezās Journey to UCLA
05:30 Developing a Specialized Customer Experience Team
12:00 Implementing AI for Better Customer Interactions
18:45 Importance of Communication in Leadership
24:20 Leveraging AI and Data Analytics for Business Insights
30:05 Evolving Nonprofit Ecommerce for Student Benefits
35:50 Enhancing In-Store Pickups for Memorable Experiences
42:15 Revenue Generation and Supporting Campus Activities
Donāt miss this insightful episode for anyone looking to enhance their customer experience strategies, incorporate AI effectively, and support community-driven initiatives!
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š§ The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Book a demo here: https://www.kustomer.com/demo/
------------------------
Connect with Jess on
LinkedIn: https://www.linkedin.com/in/jess-cervellon/
Instagram: https://instagram.com/jess.cervellon
Weekly newsletter: https://sundaypostcards.beehiiv.com/
X/Twitter: https://twitter.com/justjessssss
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Contact Nichole: https://www.linkedin.com/in/nichole-ramirez/
Explore UCLA Store: https://shop.uclastore.com
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