Episodi
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Over the last few months, I have chatted with many canine rehab therapists who are thinking about opening their own business, some of them are not even finished with their certification yet, and a common question I get is when do I think would be a good time to start working on their business.
To be honest, when starting a business the easy part is creating the LLC, getting the equipment that you need, and make sure you have the basics set up so you can start seeing patients… the hardest part is actually building up the marketing and sales strategies that will be vital for someone to build a successful business, and of course those things don’t happen overnight, and just as important will be for someone to start working on their mindset and personal development which will also shift when we go from being an employee to becoming a business owner.
Listen to the full episode as we discuss:
The mindset shift needed once we become entrepreneursSequential vs continuous thinking, and how that affects our success in entrepreneurship When is the right time for you to start working on your business Learning how to cope with failure and how that helps us move forward The importance of finding mentorship, guidance, and a community of like-minded individuals who are coming along this journey with youJoin our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Last week I asked my business coach why he thought some business owners and entrepreneurs succeed while others don't, and his simple answer was focus and execution. As I thought more about it I realized how much that has affected not just my life and business, but also how I have seen a similar trend through the years with our coaching programs as well. The truth is that it can be so easy for us to get distracted and lose focus, but how do we go about overcoming those distractions so we can build a successful canine rehab business?
Listen to the full episode as we discuss:
Why we need to be careful about "shiny object syndrome"Why we need to be careful taking advice from someone who has never built or accomplished what we want to accomplishThe trap behind "passive income" and how to approach thatHow a lack of a game plan leads towards us minoring on small things (and what to do about it)The importance of making the main thing the main thingJoin our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Episodi mancanti?
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
During a recent call I had with our Incubator Mastermind mentees we discuss the concept of embracing our reality so we can turn our pain and challenges into growth opportunities. Personally, I am not a big fan of the whole “no pain, no gain” mentality. I get where it came from and how that is meant to make us want to push harder, but that mentality with entrepreneurs and business owners usually leads towards a mindset of simply working harder and harder rather than focusing on working on the right things, and ultimately this mindset of simply thinking that working harder and harder will get us where we want to be is what often lead towards us getting stuck in a hamster wheel of business ownership where we are just going through the motions.
I wanted to share with you all a couple of takeaways from that call with our mentees, so listen to the full episode as we discuss:
The importance of accepting reality as it is, and not as we wish it to beHow failure to accept our reality will lead towards cloudy judgement and decisionsWhy we need to seek our truth as uncomfortable as that may beHow our pain and challenges reveal our limitations and help expose our own weaknessesTurning our pain and challenges into growth opportunitiesJoin our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
If you have been in business long enough then you more than likely have experienced the caseload rollercoaster, which is the ups and downs of having a period of time where your schedule is busy and full followed by another period of time when you don't seem to get as many new patients. Does that sound familiar?
It is one of he most common challenges canine rehab therapists are facing when they seek my help and guidance, and also a huge source of stress and anxiety as business owner as it brings a lot of unpredictability to the business. But what can we do about it?
Listen to the full episode as we discuss:
How I overcame the caseload roller coaster back and built a sustainable flow of new patientsThe importance of knowing and understanding the fundamentals of marketing and salesDeveloping strategies and implementing systems that make your marketing and sales as streamlined, predictable, and scaleable as possibleWhy we need to be able to diagnose the real problem within your businessJoin our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
As we get near the end of this year and the beginning of a new year, many canine rehab therapists start to wonder and worry about how to go about raising their fees once the new years starts. As we start to have those thoughts we also start to feel anxious and stressed about having to have a money conversation with clients while worrying about what they will think of us. Does that sound familiar?
I used to feel the same way, but over time worked on my money mindset and learned strategies on how to raise our fees without feeling guilty or anxious about it. I understand that this can be an uncomfortable topic and situation to handle, but we need to remember that at the end of the day we are running a business and not only we have bills to pay but, most importantly, we need to be paying ourselves!
Listen to the full episode as we discuss:
What does it mean for us to have affordable fees?Understanding how affordability is a relative concept and how to implement payment plans into your businessWhat does selling really mean and why it is not a negative thingIf you provide above average services and deliver above average results, then why are you charging average prices?Why we need to be careful developing a business model that places us as the "walmart in canine rehabilitation"Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
There is commonality amongst canine rehab therapists who are business owners and entrepreneurs: the fact that the majority of us actually never entered our profession with a goal of becoming a business owner. More often than not we have found ourselves in a situation where we have to become a business owners in order to make canine rehab work for us, but the challenge then becomes the fact that we have prepared ourselves to become a great clinician but never truly devoted enough time into learning the ins and out of business ownership.
I have shared my story before and that was exactly how I became a business owner back in 2017, and now that is the reason why I love help coaching and mentoring canine rehab therapists into understanding the business side of things so they can grow a profitable and successful canine rehab business of their own. During this journey I have found my passion in learning more and more about business, marketing, sales, operations, leadership, people management, and many other aspects of business ownership… and also through the years, both from my own learning and experience, I have found 2 key things that any canine rehab business owner and entrepreneur needs to keep in mind when it comes to achieving the success in business that they would like to achieve. Listen to the full episode as we discuss:
Finding a business model that works for what you want and that can be profitable The importance in determining how you will structure your fees and how much you will charge for your servicesHow marketing is where it all starts and how it can go beyond just attracting new clientsWhy the cost you try to save on marketing will actually cost you a whole lot more in the long runHow marketing will be key to set yourself apart and for overall business success so you don’t have to rely on anyone else sending youJoin our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
I recently had a call with our Incubator Mastermind students about finishing 2025 strong while setting ourselves up to succeed in 2025, and that message seem to have resonated so well with them that I wanted to share some key things from it with you all for today’s podcast. Listen to the full episode as we discuss:
Why in order for us to set ourselves up for success in 2025 we need to start setting that in motion todayWhat can you do TODAY to start setting yourselves up to accomplish what you want (and hopefully more) in 2025Remember the year has not ended and we still have one more quarter to playThe importance of to picking one key thing to focus on over the next quarter that will set yourself up to start things right in 2025 (and some examples of what that means in marketing, raising prices, nurturing processes, etc)What you need to focus on to start working on each one of those things todayJoin our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Over the last couple of weeks, I have gotten on numerous strategy calls with canine rehab therapists all over the world interested in hearing more about our Business Sherpa and how it could potentially help them achieve their goals. During those calls I always leave room for questions, and to be honest I love when people ask me questions because it gives me valuable insight into what canine rehab therapists are dealing with… a couple of folks asked me a question that really got me thinking afterwards, which lead me to writing down some of my thoughts on it for today’s podcast episode. Listen to the full episode as we discuss:
What are key characteristics and personality traits from canine rehab therapists business owners who achieved success fast with their business?What did they do to accomplish more in a shorter period of time?The importance of becoming great problem solvers and strategic thinkersWhy we need to work on overcoming our fearsWhy we need to be careful with the false beliefs we are telling ourselves as business owners and canine rehab therapistsJoin our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
More often than not, when canine rehab therapists seek my help or advice, they are looking for growth within their business. That growth is usually about revenue because they want to pay themselves more or make canine rehab their full-time thing, or about increasing their caseload and getting their schedule busier (although the growth in caseload is often tied up with them wanting to increase overall revenue). But, although I understand the entrepreneurial drive and the human desire to always want more, we need to ask ourselves: is growth only about increasing our revenue or our caseload?
Listen to the full episode as we discuss:
Why we can't fall into the trap of thinking that growth is always about moreThe importance of finding out what growth means for you, based on what you need from the business and, most importantly, what you want in your lifeDigging deeper to figure out what the real issue is inside our business so we can have a better a plan as to how to address it Why business growth will never outpace our own personal growth along this journey of entrepreneurshipAsk yourself: what does growth means to you over the next 3 months?Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
As canine rehab therapists and entrepreneurs we are often battling our own insecurities, either clinically for from a business perspective. That is totally normal and quite often we tend to underestimate what we know and overestimate what we don't know, but a challenge that will come from it will be the fact that this self-doubt makes it easy for us to follow through on what we know we hav to do to keep things moving forward, especially when it comes to our business. Listen to the full episode as we discuss:
Why we need to be careful about always be looking for something new rather than focusing on doing what we need to do todayWe can't commit to anything if we are still looking for somethingThe importance of having the confidence that no matter what you will always prevail, and will find the solutions to your challengesAsking ourselves 'what can I do TODAY to improve my situation?'why education without execution leads us nowhereJoin our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
No matter how long you have been on this entrepreneurship journey, you know by now how it is full of ups and downs… as soon as we think we got this, something will happen that will potentially throw us off our tracks. But how do we keep moving forward while avoiding to keep making the same mistakes over and over again and avoiding the dumb tax? Listen to the full episode as we discuss:
There will always be challenges thrown our way, and the main mistake we can make is actually not learning from themHow to avoid the hamster wheel of business ownership and avoid the dumb taxWe will always make many mistakes along this journey of life and business ownership, and we can chose to admit and learn from those mistakes or find blame somewhere else... which one do you think would serve you better?Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
There are many pieces of a puzzle that need to come together for us to gradually build a canine rehab business that is profitable and sustainable. During our recent Incubator Mastermind retreat we had a session on "The 8-layer Growth Funnel for Canine Rehab Therapists" where we discussed the 8 different systems that need to come together for us to achieve that, and for today's episode I wanted to discuss the first step: find, build, and deliver . Listen to the full episode as we discuss:
The importance of understanding the average customer does not understand what canine rehab entails, nor do they have a passion for it like we doWhy we need to to connect with our target audience in a deeper level and have an in-depth understanding of their fears, frustrations, goals, and aspirationsHow to build the solution for what they need rather than selling "canine rehab", "underwater treadmill, or "laser therapy"The importance of figuring out the business model that matches the results you can deliver along with the customer service you would want to provideJoin our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
It is extremely rewarding to be a business owner, but as many of you know it can certainly be challenging. One of the most challenging aspects of being a business owner and entrepreneur is finding the balance in our lives between work, life, and everything in between. No matter what we do and how much we cross off our to-do list, it feels like there is always more to be done, and that is why for today's podcast episode I wanted to discuss The Success Triangle and its 3 key elements. Listen to the full episode as we discuss:
How we have to be in tune with those 3 key elements to avoid burnout and making wrong decisionsThe importance of staying centered, and having a goal or purpose that keeps us moving forwardHow to find a balance between work, home, and our own health (both physically and mentally)The benefits of being creative as a business ownerHow to move forward even though we never know if something will work out or notJoin our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
For today's episode we discuss how the economy has changed over the last couple of years and how that relates to the field of veterinary medicine and canine rehabilitation. More specifically, we discuss how something that might have worked before might no longer anymore as things have changed into a "fight or flight economy". Listen to the full episode as we discuss:
The current state of veterinary medicine in terms of private equity acquisitions and new clinics openingHow to manage the fact that pet owners might not be as willing to spend their money compared to the previous couple of yearsHow to escape the race to the bottom in terms of lowering our prices in order to hopefully attract more customers The role of marketing and nurturing in this new "fight or flight economy"How to build that business model for your canine rehab businessJoin our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
For today's episode we discuss the roller coaster of being a business and entrepreneur in the field of animal rehabilitation. This rollercoaster can be so stressful as many of us got into physical therapy or veterinary medicine simply looking for a steady job, but suddenly have found themselves having to be an entrepreneur just to be able to practice animal rehabilitation in our own terms. So, how do we deal with that? Listen to the full episode as we discuss:
The importance of self-acceptance and how that relates to dealing with the challenges we face as entrepreneurs Why do we get stuck and lose momentum, and what can we do to just keep moving forwardThe importance of turning an emotional problem into a logical challengeHow developing our "courage muscle" will help us deal with those challenges and be better prepared for the future Switching from a victim mentality to shaping our own lives with how we decide to face and deal with whatever life throws at usJoin our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
For today's episode my goal is to help elevate your level of thinking so you can step away from the day-to-day grind and start to see things from a different perspective. Listen to the full episode as we discuss:
Switching our thinking from the work we have to do to how we are going to do itThe disconnect between processes and strategiesThe importance of focusing in the long-game and understanding our customer cycleWhy leads are not the same and we need to meet them where they are at within our customer journey...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
For today's episode we discuss the concept of the confidence gap and its impact on personal and professional growth, including my own struggles with confidence and what helped me overcome that challenge. Please understand this is a very common feeling, especially when it comes to start and running our own business, and the goal of today's episode is to help you understand how to overcome that as well. Listen to the full episode as we discuss:
Understanding what confidence really means so we can stop telling ourselves that we cannot overcome itThe importance of not viewing confidence as just a feeling and instead understand how we cam work through itThe definition of the "Confidence Gap", and how having confidence should not be a pre-requisite for us to go after what we wantWhy we need to enjoy the journey rather than just focus on the destination...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
For today’s episode I wanted to expand on marketing and hopefully help you expand your views on the benefits that having a marketing strategy brings to your business beyond simply attracting new patients. I wanted to talk more about that because folks make the mistake of thinking that marketing is simply about getting new patients, when in reality a strong marketing strategy will not just fuel your business but it will actually be foundation for many different aspects that will help you build a successful and thriving canine rehab business. Listen to the full episode as we discuss:
How an effective marketing strategy will be vital for you to raise your rates and charge what you are worthThe importance of marketing within your nurturing system, which will allow you to have conversations with prospective clients on auto-pilot and help you educate them on how you can help themThe role of marketing in helping decrease drop-offs and convert more new patients into actually completing the full plan of care that you are prescribing to themHow marketing can actually help you attract the type of clients who will be complaint with your program and their home exercise program, thus increasing their odds of having successful results for their petsFor more information regarding the K9Rehab Marketing platform please visit www.k9rehabmarketing.com for a demo video and to fill out an inquiry form if you would like further information.
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Recently we have focused a lot of episodes on mindset and personal development with the topics covered on our podcast, and as much as those topics are so vital for our success, for today’s episode I wanted to circle back to talking about marketing. More specifically, how we can optimize and improve our marketing in a way that we are actually spending less time actually doing marketing! Listen to the full episode as we discuss:
The importance of marketing for the canine rehabilitation industry and the need to diversify marketing portfolios beyond veterinary and word-of-mouth referralsThe challenges of building a canine rehab business within an unpredictable lead generation systemThe challenges of managing the fluctuation in leads and caseload, and finding a balanced approach to lead generation pursuing unpredictable leads through community events and networking, while also implementing a predictable lead generation systemThe importance of a strong paid ad strategy on Google for driving consistent leads and the need to adapt and stay updated with Google's new features and campaignsThe benefits of automating various business processes, such as email marketing and lead nurturing, and why automation should not replace human interaction but rather complement it, providing multiple touch points and educating potential customers about the business's offeringsIf you are interested in having us running your google ad accounts, please fill out the inquiry form below. We will be in touch to see if you would be a good fit for those services, and after we chat I will honestly say if it would be good for you to implement google ads for your business, and if it isn’t I can help give you the resources that would be more helpful for you at this time.
Google Ads Inquiry Form: https://forms.gle/e82gxHDyReGoXQkP6
For more information regarding the K9Rehab Marketing platform please visit www.k9rehabmarketing.com for a demo video and to fill out an inquiry form if you would like further information.
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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
I am back from vacation and during that break I had the opportunity to do some reading and reflecting, and for today's episode I wanted to share some of my thoughts about the key to success in entrepreneurship. When I first became an entrepreneur and business owner my mindset was about “owning a job”, meaning having enough clients and patients on my own to simply cover the take home pay that I would otherwise have as a human physical therapist. However, 1-2 years into this journey I realized that I had to elevate my mindset when it came to it, otherwise I ran the danger of getting caught in a hamster wheel of simply owning a job rather than owning a true business. Listen to the full episode as we discuss:
Why most of the success in your life will come from understanding how and why to do the thing, and not from doing the thing itselfThe importance of understanding that we are not in the canine rehab business but in the customer service business and we just happen to provide canine rehab as that serviceHow the fundamental principles of how to be successful has never changed, and why we need to master those principlesHow to shift our mindset from simply working harder and harder, and stop wearing the "busiest person" badge of honorThe fallacy of developing passive income, and why that pursuit often gets in the way of us achieving the success that we want with our business...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
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