Episodi
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Summary
In this episode, Katrina delves into what a launch is, the nuances may surprise you.
Few nuggets of wisdom
Why a launch isn't just for businesses starting up but equally as valuable for businesses ramping up for an exit.Why a launch isn't just about promotionThe 6 components of a successful launchRecommended Resources
6P Launch Planner
The Launch Lab
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
Launching can be exhausting and seem quite draining however, mostly when planning there's no room to accommodate our person - essentially planning like we're robots or in ideal situations. In this episode, Katrina discusses another factor that'll facilitate a holistic launch: Taking our disposition and feelings into consideration when planning a launch and offering tips on how to manage stress or manage a launch for when it gets overwhelming.
Few nuggets of wisdom
Put things into perspective: Your launch is important but it's not your life.Pace yourself: It takes time to build a strong foundation there's no rush in building something that'll outlive you. Protect your relationships as you build or grow: where necessary include the people most important to you.Be patient with yourself and understand that mistakes are opportunities to learn.Recommended Resources
6P Launch Planner
The Launch Lab
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Episodi mancanti?
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Summary
In this episode, Katrina gives important tips to consider before launching. She tackles questions that'll help you consider whether to run a software or service-based business. The key questions she offers will help any entrepreneur tick all the requisite boxes needed to scale - from starting a business that means something to you to one that aligns with your personality and the demographics of your target market.
Few nuggets of wisdom
It will be easier to run a service business if the delivery process is complex. Consider what your target audience will prefer in terms of interaction.What resources do you have? - a software business is easier to scale but requires more time and money while a service run business requires less time and money but it's more difficult to scale.Recommended Resources
6P Launch Planner
The Launch Lab
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
Join Katrina on her return from her hiatus as she illuminates what success is and how we can measure success when it comes to a launch from a holistic lens. She also discusses in detail what she calls the 6p's and how to measure the right metrics of success.
Few nuggets of wisdom
Your launch should align with the vision you want to support; make it authentic to you.Your launch should reflect you, empower your team and please your clients.Proving viability is key; validate your business idea and offer.Long term growth should be the ultimate goal -set your foundations and processes right.Recommended Resources
6P Launch Planner
The Launch Lab
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
Hear from Lisa Bent, author of the brilliant book Symona's Still Single, discover how Lisa successfully launched her book during the pandemic and is making waves across the media.
Few nuggets of wisdom
All you have to do is show up. With freedom of speech comes a level of mindfulness with what you are saying. Having a level of awareness that what you are saying has an impact.Have an aggressive strategy, be as clear as possible about what it is that you want to do. Don’t put yourself under unnecessary pressure.Recommended Resources
6P Launch Planner
Planning Class
How to connect with Lisa Bent
Website - Lisabent
Buy the book - Symona's Still Single
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
This episode is a live case study on how Fidelis Shonde successfully launched Grace to the Humble during the pandemic, a quality casual wear brand with a mission to help end homelessness in the UK. Be inspired and learn invaluable launch lessons that will energise you to get your idea off the ground, even in a pandemic!
Few nuggets of wisdom
Sometimes you just have to take the first step.It’s a matter of discipline. Looking at how you are spending your day, when we look at how we really spend our day, we will be surprised at how much time we have available.Recommended Resources
6P Launch Planner
Planning Class
How to connect with Fidelis Shonde
Website - www.gracetothehumble.co.uk
Instagram - Gracetthumble
Twitter - Gracetothehumble
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
This episode is a live case study in how Jonathan Self launched Cultivating Wonder successfully during this pandemic. Be inspired and learn invaluable launch lessons that will energise you to get your idea off the ground, even a pandemic!
Few nuggets of wisdom
Learn how to assemble a launch team to accommodate rapid growthThe importance of journaling and getting your ideas out of your head and on to paper Be alert to the people around you who can help you achieve your goalRecommended Resources
6P Launch Planner
Planning Class
How to connect with Jonathan Self
Website https://www.cultivatingwonder.co/
Instagram JonathanSelfPhotography
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
This episode is a live case study in how Yemi Awopetu and Paul Otote launched Herby Box successfully during this pandemic and are now leading the Herbolution! Be inspired and learn invaluable launch lessons that will energize you to get your idea off the ground, even a pandemic!'
Few nuggets of wisdom
There is nothing wrong with learning the goals or learning how to run a business while getting paid for it.The journey is always about small highlights. Do not overthink it just do it.The importance of understanding the different roles people play within the community that you are building around your brandRecommended Resources
6P Launch Planner
Planning Class
How to connect with Paul & Yemi
Website https://herbybox.com/
LinkedIn :
https://www.linkedin.com/in/yemi-awopetu/
https://www.linkedin.com/in/paulotote/
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
When you are opening a business, make sure that the person is the same you don't have to change. Just be YOURSELF. In this episode, we talk about opening a business during a pandemic and is now helping 100's women grow healthy hair.
3 nuggets of wisdom
Trust the people and hands things over.See the end goal first, how do you want your product to look? and how do you want your customers to feel once they receive your product?Start collecting information, get prices together see the best quality.And last but not least
Hold yourself accountable, give yourself a day. Just make it HAPPEN!Recommended Resources
6P Launch Planner
6P Launch Mastermind
How to connect with Chatel Sachanna
Website https://www.chantelsachanna.com/
LinkedIn linkedin.com/in/chantel-sachanna-93a30332
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
It’s very difficult to get to where you’re going if you don’t know what direction to take. In this episode we map out the launch process and Katrina shares the process she follows for every launch.
3 nuggets of wisdom
Preparing yourself - mentally, emotionally, physicallyPlan your launch Set-up your launch practicallyRecommended Resources
6P Launch Planner
6P Launch Mastermind
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
If exactly what you’re launching isn’t clear it will be almost impossible to gain traction. It will feel like you’re walking in fog, so in this episode we discuss how to clear the fog and get clarity on what you’re launching.
3 nuggets of wisdom
There are 3 main areas where you need to have clarity before you begin the launch process:
Why are you launching?What you’re going to launch? How it’s going to make money?Recommended Resources
6P Launch Planner
6P Launch Mastermind
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
Most leaders fall pray to the planning fallacy, which is where they are over-optimistic about how much time things are going to take and how much they are going to cost. This causes many projects to overrun in terms of time and budget. In this episode, Katrina discusses how to avoid the planning fallacy and increase your chances of launching on time and on budget.
Audiogram snippet
3:30 – I’m forever an optimist but when it comes to launching a little pessimism helps
3 nuggets of wisdom
Whatever you think that your launch is going to cost in terms of time and money, add 50%When it comes to launching a little pessimism helps If you have the option to spend the time or money, spend the moneyRecommended Resources
6P Launch Planner
6P Launch Mastermind
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
Video is one of the most powerful communications you can use to connect with your audience virtually, but many people still struggle with it. So in this episode Katrina is joined by Genelle Aldred a Communications specialist and veteran TV broadcaster with 13 years’ experience. In this episode Genelle shares some invaluable tips on how to nail your video communications.
3 nuggets of wisdom
Always ask yourself why are you producing this video, what is the purpose?Make sure you are wearing something that you’re comfortable in and you’re comfortable in the space you’re presenting in Prepare your points in advanceRecommended Resources
6P Launch Planner
6P Launch Mastermind
How to connect with Genelle Aldred, Genelle Aldred Consultancy
Website gaconsultancy.org
LinkedIn: linkedin.com/in/genellealdred/
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
How you build and launch a business that is sustainable is very different to how you build a launch a business that is geared towards short-term profits. In this episode Katrina and Zoi Kantounatou discuss these differences and how to build a sustainable business from the ground up.
Zoi Kantounatou is the Co-Founder and CFO of FutureX, where they empower the purposeful. FutureX creates and curates content for business leaders building a more sustainable, socially-conscious global economy.
3 nuggets of wisdom
The intersection between purpose and profit is about putting money where it should be. Both are important and it’s a constant balancing act Build slow and adapt quickly We need examples of people that have built businesses for good that are extremely profitableRecommended Resources
6P Launch Planner
6P Launch Mastermind
How to connect with Zoi Kantounatou, Co-Founder of FutureX
Website futurexinnovation.com
LinkedIn: linkedin.com/in/zoi-kantounatou
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
When launching a project or business many leaders overlook legal issues, and this can be a detrimental oversight. In this episode Katrina speaks to Rashida Abdulai award-winning lawyer and founder of the Africa-focused legal platform, Strand Sahara. This is an invaluable episode where Rashida shares the 5 legal protections that every business needs.
3 nuggets of wisdom
One of the reasons that small business owners don’t have legal protections is because they don’t know what legal protections they need See your business as a child that you need to protectWithout legal protections, your business is never safeRecommended Resources
Legal Health check
6P Launch Planner
How to connect with Rashida Abdulai, Founder of Strand Sahara
Website: strandsahara.com
LinkedIn: linkedin.com/in/rashida-abdulai/
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
Katrina successfully hosted an in-person event in the middle of a pandemic when most events were cancelled. In this episode she shares how she did that, why she did that and how you too can host an in-person event safely during a pandemic. She’s also joined by Tinique Hay a highly experienced Event Manager who has been helping many business leaders navigate the online and offline event space during this time.
3 nuggets of wisdom
The main thing is communicating with delegates and the venue so that you and your delegates are clear on the parameters and government guidelines in place. Your delegates need to be assured that you are taking their safety seriously.People are loving the intimacy of in-person events during this time, it’s become a luxury and an opportunity to support each other on a whole new level.Legacy was a hybrid event; 1 day in-person, 1-day online. Hybrid is an innovative approach to events with numerous variations possible. We’re seeing a new level of creativity in the hospitality space which is encouraging to see.Recommended Resources
6P Launch Planner
How to connect with Tinique Hay, Founder of Hay Events
Website: hayevents.co.uk
Instagram: instagram.com/hayevents
Recommended Covid-secure venues in Central London
Asia House
10-11 Carlton House Terrace
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
Want to know what the difference is between a project manager and a launch strategist? And how to manage your project successfully listen to this podcast episode with Nigel Smith, Veteran Project Manager. Nigel has an extensive background in Project Management and is Regional Vice Chair of the Midlands Branch of the Project Management Institute UK Chapter.
3 nuggets of wisdom
A project is a temporary endeavour, that has a definite beginning and end. Anything that is ongoing is not a project it’s operations. Projects also have something very unique about them.You need 3 things in a project; clarity, purpose and scopeResourcing for projects is vitalRecommended Resources
6P Launch Planner
How to connect with Nigel Smith
Website: nigelsmith.coach
LinkedIn: linkedin.com/in/nigelsmithpmp
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
More than ever before you have to consider the needs of those that have a vested interest in what you’re launching such as partners, clients and employees. Listen to this episode to find out why your launch should be lead by you but influenced by the needs of your stakeholders.
3 nuggets of wisdom
Market needs have shifted drastically and so should your positioning and the thing that you’re launching One of your key stakeholders is of course yourself, often we go too far in one direction. Either neglecting what you need as a business owner to the detriment of your wellbeing, or thinking about your needs too much to the detriment of what your client needs. There is a balance to be struck. One of the best ways to launch is with strategic partners, and if that’s the route you’re going down then you have to consider how is your launch going to be beneficial to the other partyRecommended Resources
6P Launch Planner
Interested in The Legacy Conference?
Visit legacyconference.co.uk
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
In order to embrace the new, we often have to let go of the old. In order to launch something successfully you’ll probably have to let go of somethings and make some hard decisions. In this episode we discuss what that looks like.
3 nuggets of wisdom
Eat that frog and make the hard decisionEmbrace the pain of changeFocus on the goalRecommended Resources
6P Launch Planner
Interested in The Legacy Conference?
Visit legacyconference.co.uk
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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Summary
We’ve all experienced loss on some level this year, and whenever we experience loss it’s important to give ourselves time to recalibrate before launching into something new. This episode gives you tips on how to recalibrate.
3 nuggets of wisdom
Remember that your connections are real people not just numbersBecome confident in making hard decisionsBecome your own hero because no one is coming to save usRecommended Resources
6P Launch Planner
Interested in The Legacy Conference?
Visit legacyconference.co.uk
Want to work with me?
Visit thelaunchstrategist.com for a complete overview of our services
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