Episodi
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Over the last few years, brands have increasingly gravitated to platforms like Roblox as a way to reach younger audiences. In 2023 alone, we saw 240 brand activations on Roblox, which doubled from the year prior. In terms of revenue, this contributed to over $80 million in brand spend, which equates to roughly 10% of Roblox's developer earnings for 2023.
From the brand perspective, results can vary greatly depending on the execution. As advertisers, the cost per play session in a branded experience can range from as much as $1 to a fraction of a cent. Critical decisions include whether a brand should build its own experience versus integrate into an already popular one, and it's important to understand how well the brand resonates with Roblox's audience as well as any specific genre. With such uncertainty around outcomes, much of the spend so far has come from innovation budgets rather than traditional marketing allocations.To explore these trends further and discuss what needs to happen for advertising to further scale on Roblox, our host, David Taylor, sat down with three veterans of the Roblox advertising space, each with their own unique approaches: Matt Edelman, President of Super League Gaming, Harry Bienenstock, Head of Growth at Voldex, and Evan Zirschky, CEO of Turning Tables.
Weâd also like to thank Neon â a merchant of record with customizable webshops optimized for conversion â for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
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Sound design by Gavin Mc Cabe.
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The gaming industry is currently facing an identity crisis, with widespread layoffs, escalating budgets, and a flood of new games hitting the market. In light of these macro trends, game studios and platforms need to find ways to leverage their existing strengths or develop new strategies for long-term success.
Ben Feder, Managing Partner at Tirta and former CEO of Take-Two, and Ken Wee, former CSO of Activision Blizzard King, join host Alexandra Takei, Director at Ruckus Games, to delve into the strategies of four major players in the gaming industry: Microsoft, Sony, Valve, and Roblox. Given the dynamic and uncertain future of the gaming industry, this episode explores how these companies and platforms are approaching content discovery, the role of AI in game development, innovative business models, and future-proofing their businesses. If you want to gain insights into the strategies of these four companies from industry experts, this episode is for you!
Weâd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
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Sound design by Gavin Mc Cabe.
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Episodi mancanti?
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UGC is hot, hot, hot right now. Roblox is on track to pay out half a billion USD to creators - annually - and never has it been more possible for young, individual creators to make a meaningful living as âgame developers.â But is Roblox the only place for such creators?
HiberWorld, a platform that's empowering anyone to build and share their own 3D worlds, is trying to change that by making making it as easy possible for anyone, at any age, and anywhere in the world to build their own virtual worlds. HiberWorld has already achieved some impressive milestones, reaching 1 million worlds in 2021, 5 million in 2023, and 6.5 million at latest count. Underlying everything is Hiber3D, Hiberâs web engine, which is trying to make it as easy as possible for anyone to build their own HiberWorld.
In this episode your host, Niko Vuori, sits down with Hiberâs Chief Strategy Officer Sean Kauppinen to discuss Hiberâs story, what growth strategies it has used to grow, and what differentiates it from Roblox.
Check out Hiber on the web. You can find Sean Kauppinen on LinkedIn. For more information about some of the topics discussed in this episode, check out Dive Analytics for outsourced games BI, Nir Eyalâs excellent book âHookedâ about building habit-forming products, and The New York Timesâ âHard Forkâ podcast for all things tech and particularly their excellent coverage of developments in AI.
Weâd also like to thank nSure.ai for making this episode possible! In the gaming industry, protecting revenue from fraudsters is crucial. Thatâs where nSure.ai comes in. As a proven industry leader, nSure.ai provides scalable payment fraud prevention thatâs not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
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Sound design by Gavin Mc Cabe.
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On August 28th, the Securities and Exchange Commission issued a Wells Notice to OpenSea, notifying the largest NFT marketplace that it is under investigation for operating as an unlicensed exchange, labeling the NFTs traded on the platform as securities. Founder & CEO of OpenSea, Devin Finzer, posted that â[t]his is a move into uncharted territory. By targeting NFTs, the SEC would stifle innovation on an even broader scale: hundreds of thousands of online artists and creatives are at risk, and many do not have the resources to defend themselves. NFTs are fundamentally creative goods: art, collectibles, video game items, domain names, event tickets, and more.â
In this very first Naavik Gaming emergency podcast, your host, Niko Vuori, sits down with Naavik web3 analyst Devin Becker and web3 operator Steven Wade to digest the news and discuss what this might mean for web3 gaming.
Here's Devin Finzerâs post announcing the Wells Notice. You can find Niko, Devin and Steven on LinkedIn.
Weâd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
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Sound design by Gavin Mc Cabe.
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Hasbro is known for iconic properties like Dungeons and Dragons and Monopoly, but is sometimes overlooked as the licensor of incredible video game successes such as Baldur's Gate III and Monopoly Go!In the last 12 months, Hasbro's licensed games have generated a staggering $3.25 billion, making it the largest entertainment IP licensor in video games, and almost doubling the revenue of the next largest licensor, Disney, which includes powerhouse franchises like Marvel and Star Wars.
David Taylor sat down with Eugene Evans, the Senior Vice President of Digital Strategy and Licensing at Hasbro. In this episode we dive into Hasbro's approach to licensing IP to video game developers and how theyâve successfully transitioned their business from the physical playground to the virtual realm.
Weâd also like to thank nSure.ai for making this episode possible! In the gaming industry, protecting revenue from fraudsters is crucial. Thatâs where nSure.ai comes in. As a proven industry leader, nSure.ai provides scalable payment fraud prevention thatâs not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
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Sound design by Gavin Mc Cabe.
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Today, we explore what it takes to build the next big video game franchise powered by user-generated games. It's a daunting task as Epic Games paid roughly $320 million to creators in the past year in order to incentivize creators to build new experiences on its platform. That's enough money to develop and market a new AAA franchise every year.
However, that hasn't discouraged start-up studios like Build a Rocket Boy and OCP from diving headfirst into the space. Build a Rocket Boy recently closed a $110 million Series D round and OCP a $16.25 million Series A.
Our host, David Taylor, sat down with Sergiy Galyonkin, Senior Vice President of Publishing at Build a Rocket Boy, and Mike Atamas, Co-founder and CEO of Omni Creator Products, to discuss their companiesâ approaches and what each of them learned from their previous experiences working on Fortnite.
Weâd also like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, make sure to visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast .
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
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Sound design by Gavin Mc Cabe.
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Animoca has been an unwavering web3 cheerleader since day one, with a stated goal of leveraging blockchain technologies to âdeliver digital property rights to consumers around the world and to help to establish the open metaverse.â The company develops and publishes a broad portfolio of both original and licensed IP, and has its finger in about as many web3 pies as anyone on the planet, through its over 450 investments in some big names like Yuga Labs, Axie Infinity, Consensys, Magic Eden, OpenSea, Yield Guild Games, and so many more.
One of Animocaâs goals is to build out a holistic ecosystem of digital car ownership, which they are calling the Motorverse. To learn more about Animoca and their Motorverse strategy, your host Niko Vuori talks with Will Griffiths, GM of the Motorverse at Animoca Brands.
The Motorverse: https://motorverse.com/ . You can find Will Griffiths on LinkedIn.
Weâd also like to thank Neon for making this episode possible! Neon is a merchant of record with customizable webshops optimized for conversion â and modern APIs that let you use your existing liveops tools â Neon is trusted by some of the biggest names in gaming to help you sell direct without the overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
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Sound design by Gavin Mc Cabe.
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One of the biggest web3 hits of 2022, the horse racing game Pegaxy, generated over $200 million in sales, second only to Axie Infinity during that period. After building heads down during the crypto bear market through the end of the 2023, the company behind Pegaxy, Mirai Labs, is ready to ride again, now with its second game, Petopia, a top-down roguelite shooter. With its fresh and innovative take on guilds, fractional ownership of teams, and passive income, Petopia is looking to invigorate the play-to-earn (P2E) genre, having absorbed many lessons from the prior web3 wave.
To learn more about the origin story of Pegaxy, what Petopia is doing differently, and the Mirai Labs roadmap, your host Niko Vuori talks with Corey Wilton, Founder & CEO of Mirai Labs.
Mirai Labs: https://mirailabs.co/. You can find Corey Wilton on LinkedIn.
Weâd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
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Sound design by Gavin Mc Cabe.
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There are 3B gamers in the world, and many of those players have disabilities. Often called âaccessibilityâ or âadaptive gamingâ, this is one of the most important topics (and markets) in the gaming industry. From mobility, visual, and hearing impairments to cognitive and speech impairments, the industry has begun making strides in addressing how we can enable as many people as possible to access gaming experiences, plus interpret and perceive the content as intended.
Alexander Dunn, Founder and CEO of Cephable, joins our host, Alexandra Takei, Director at Ruckus Games, for a discussion on who is doing what in the hardware space, which games are masterclasses in pushing the frontiers of accessibility, and how AI is impacting studios' abilities to do these things in a cost efficient manner. We also discuss how Cephable is playing a role as a mediator between different types of inputs (gesture control, voice activation, and facial recognition) and is building a marketplace of games that support adaptive controls.
Weâd also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital â the by far largest fund focused on gaming and interactive technology. If youâre interested in learning more, go to https://gaming.lsvp.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
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Sound design by Gavin Mc Cabe.
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Online safety for kids has only become more important over time, and it's become a thorny compliance topic for games teams to wrestle with. Fortunately, talented entrepreneurs are creating solutions that make it easier for games teams (and beyond) to tackle these challenges.
To help explore this nuanced topic, host Aaron Bush is joined by Kieran Donovan, co-founder and CEO of k-ID (which recently raised a $45M Series A, led by Lightspeed and a16z), as well as Dylan Collins, serial entrepreneur behind Demonware, Jolt, and SuperAwesome.
We dive into whatâs changed in the kidtech market over the past decade, k-IDs new approach, lessons learned from SuperAwesome, where the market and k-ID are headed next, and how games teams can benefit from these emerging solutions.
This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit https://clevertap.com/gaming/ for more details.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Whoâs On:
Guest - Kieran Donovan: https://www.linkedin.com/in/kieran-donovan-06399819/
Guest - Dylan Collins: https://www.linkedin.com/in/dylanc/
Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
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Sound design by Gavin Mc Cabe.
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Voice games have had a quiet history compared to mobile, console, and the PC gaming arena. However, Lightspeed and Microsoftâs M12 Ventures see Volley Games as a leader and game changer in the space, co-leading a $55M Series C on the backs of solid MAU and ARR.
Our host, Alexandra Takei, Director at Ruckus Games, speaks with Max Child, CEO and Co-Founder of Volley, about the history of voice games, the current market, and the AI inflection point that enables experiences that were once hindered by slow speech recognition, difficulty in assessing intent, and the inability to interrupt an AI speaker.
The duo dive into whatâs in the Volley portfolio, how the games are performing, who is playing them, and how they are monetizing. We discuss the history of âinput designâ in games (controllers, mouse, keyboard, bespoke hardware) and why voice is one of the most powerful input mechanisms at the heart of human connectivity. That and more!
Weâd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
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Mobile gaming is a tough business, but Voodoo has been able to evolve with the times. After years of pioneering hypercasual, the company has more recently set its sights on making casual mobile games with deeper metas and monetization tactics. This pivot sparked major changes across the organization, but itâs already led to major hits â the largest of which is Mob Control, which surpassed the $200M revenue barrier and is still climbing.
In order to learn the full story of Mob Control, host Aaron Bush flew to Barcelona, Spain to meet with Miguel Santirso, a General Manager at Voodoo whose internal studio, Mambo Studio, has masterminded the gameâs ascent. We discuss Voodooâs unique culture, the origin story of Mob Control, and the key decisions that led to the gameâs success. We also touch on whatâs next for Mob Control and how the team is managing the next hit on its hands, Block Jam.
This is a case study in mobile gaming excellence you certainly wonât want to miss.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Whoâs On:
Guest - Miguel Santirso: https://www.linkedin.com/in/miguelsantirso/
Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/
Watch the episode: YouTube Channel
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Sound design by Gavin Mc Cabe.
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Casual word games is a tough, tough category to compete in on mobile. Not only is it a very crowded red ocean, but casual games are notoriously hard to monetize effectively through IAPs, making user acquisition even more difficult than it already is in the post-IDFA world. That said, Funcraft is making it work in their favor, building a thriving, growing business with an expanding portfolio of games and with the ability to spend profitably, at scale, on user acquisition. With a small team of experienced industry veterans, investments in systems, processes, and analytics, as well as a second-to-none ad mediation stack, Funcraft is a great case study in how it is still possible to compete with the big guys â and win.
To learn more about how Funcraft is making it work, your host Niko Vuori talks with Michael Martinez, Founder & CEO of Funcraft.
Funcraft: https://www.funcraft.com/. You can find Michael Martinez on LinkedIn.
This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit https://clevertap.com/gaming/ for more details.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
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Sound design by Gavin Mc Cabe.
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Between Appleâs policy changes and growing government regulations, privacy concerns have sparked a significant shift in AdTech strategies. This episode investigates the potential for privacy-focused ads, exploring how companies are adapting to new regulations while still striving for effective targeting. Host Devin Becker is joined by Geeshan Willink, CEO of Nefta, to dig into the complexities of maintaining anonymity and its implications for the gaming industry.
Geeshan shares insights on Nefta's journey from its web3 roots through the struggles with building ad technology that meets growing privacy standards. We explore the balancing act between precision targeting and user privacy, comparing anonymous user profiling with traditional fingerprinting methods. Willink offers examples of how behavioral-based identification can lead to effective ad targeting without compromising user data and discusses the potential impact on player retention and ad inventory pricing. The discussion also touches on the challenges of implementing these new approaches in an entrenched industry, recent trends in AdTech, and predictions for the future of ad-supported gaming.
Weâd also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital â the by far largest fund focused on gaming and interactive technology. If youâre interested in learning more, go to https://gaming.lsvp.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
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Sound design by Gavin Mc Cabe.
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Chess is a business that has, without a doubt, been supercharged by linear media and has been booming since COVID-19. As one of the most tactically complex games ever designed, Chess has over 700 years of retention and history.
But what is it like to build a chess empire? Chess.com, purchased by Erik Allebest and his co-founder for $55K in 2005, has built a web and mobile platform with over 170M raw accounts, 50M monthly active users, and 5-7M daily active users.
Join our host, Alexandra Takei, Director at Ruckus Games, in a discussion with Erik that covers growing a team of two to 600 over 20 years, the monetization and engagement of a Chess platform, an overview of external acquisitions the company has made, and growing rapidly via what Erik calls a âgreat meme gameâ. We also discuss the pros and cons of not owning your IP and where the future of online Chess is headed! Checkmate!
Also, big thanks to ZBD for making this episode possible! ZBD provides a plug-and-play API and SDK for seamless integration of instant, borderless, and low-fee payments using the Bitcoin Lightning Network. Want to better engage and monetize your global user base? Start for free at http://zbd.gg/https://grid.gg/?utm_source=naavik.co&utm_medium=media&utm_campaign=Naavik
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
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Sound design by Gavin Mc Cabe.
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Major toy companies like Spin Master, Mattel, and Hasbro have all been expanding their influence beyond traditional toys for many years. Spin Master, in particualr, is known for launching popular entertainment properties like PAW Patrol and Bakugan, which have seamlessly transitioned into digital formats in the form of TV series, movies, and video games. Spin Master has also been unafraid to acquire properties when it sees a strategic opportunity, such as its 2016 acquisition of Toca Boca, the children's mobile app developer.
Today, host David Taylor sits down with Yves Saada, the Head of Strategic Partnerships at Spin Master, to better understand its place at the intersection of toys, video games, and entertainment more broadly. We cover Spin Masterâs success in mobile games, as well as Roblox, and how that fits into Spin Masterâs broader strategy as a toy company.
Weâd also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital â the by far largest fund focused on gaming and interactive technology. If youâre interested in learning more, go to https://gaming.lsvp.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
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Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
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China is the second largest video game market in the world, and even though its industry has faced domestic challenges, Chinaâs global impact on gaming continues to rise. However, if youâre an outsider, figuring out whatâs happening in China can sometimes be opaque. Thatâs why host Aaron Bush is joined today by Josh Ye, a long-time reporter for all things gaming and tech in China.
We dig into how Chinaâs gaming market became massive over the past couple decades and how its current ecosystem compares and contrasts to the Westâs. We also discuss the domestic regulatory challenges all gaming companies face in China and how Chinese companies are changing how they pursue international expansion. We hit on several specific companies â including Tencent, NetEase, Bytedance, and Hoyoverse â before wrapping up with some lessons learned and predictions for the future.
Weâd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Whoâs On:
Guest - Josh Ye: https://www.linkedin.com/in/joshyehk/
Host - Aaron Bush: https://www.linkedin.com/in/aaron-bush-846b8185/
Watch the episode: YouTube Channel
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Sound design by Gavin Mc Cabe.
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Apex Legends is known for having one of the most âboringâ game launches in history in the best of ways. Jokingly called Uptime Legends, Apex pursued a multi-tiered cloud infrastructure that helped EA deliver one of the smoothest PvP launches in history. Sid Dhulipalla, CEO and Co-Founder of Hathora, and Steven Hartland, VP of Engineering at Rocket Science, join our host, Alex Takei, Director at Ruckus Games, to discuss the role of cloud and server orchestration in the distribution of modern video games and the business surrounding it.
We chat all things bare metal, peer-to-peer, dedi servers, hybrid setups, and their implications on the player experience and the developerâs cost profile. We learn about the landscape of players from public cloud to bare metal to server orchestration to boutique backend teams that are available to studios across the AAA and indie spaces. We also have the age-old chicken and egg debate of âpredictability, cost, and flexibilityâ as relative unknowns for every game launch despite being major components of any game's financial health. This episode is about the backbone of all video games - tune in!
Big thanks to GRID for making this episode possible. GRID is a game data platform providing esports data infrastructure, analytics, and distribution solutions to leading game publishers including Riot Games, Ubisoft, and KRAFTON. If you're a fan, developer, or entrepreneur with an idea for a live data-powered project, make sure to apply for GRID Open Access, get free access to official data, and start creating today! To learn more, visit: https://grid.gg/?utm_source=naavik.co&utm_medium=media&utm_campaign=Naavik
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
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Sound design by Gavin Mc Cabe.
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As the world of gaming matures, the influence of content creators is increasingly important. In this episode, host Devin Becker sits down with Justin Sacks, CEO of Nexus, and Bryan Herren, Director of Partnerships for offbrand, to dive into the pivotal role of content creators in shaping the gaming ecosystem.
The conversation kicks off with an exploration of the origins and current endeavors of Nexus and offbrand. As the discussion unfolds, Justin and Bryan illuminate the transformative power of content creators, emphasizing their importance beyond mere promotion. The conversation navigates the nuances of working with diverse content creators, from those focused on specific games or genres to versatile personalities with broad demographic appeal. Justin and Bryan also examine the evolving landscape of esports and user-generated content, envisioning a future where content creators play a pivotal role in the burgeoning UGC and modding scenes. Finally, the duo reflects on the potential challenges of deeper content creator involvement while outlining the future opportunity to build around creators for Nexus and offbrand in this dynamic landscape.
Weâd like to thank RallyHere for making this episode possible. RallyHere is a proven gaming backend platform and service made specifically for cross-platform live-service games. RallyHere is your one-stop-shop to streamline your development processes, increase speed to market, and optimize your post-launch live services. To learn more or schedule a demo, visit rallyhere.gg
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
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Sound design by Gavin Mc Cabe.
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Modding has long been a force of innovation and creativity in the games industry, but the emergence of cross-platform, premium mods is set to take modding to another level. Thanks to platforms like Overwolfâs CurseForge, studios and publishers can now enable all sorts of creators â even other professional studios â to build on top of their games and get rewarded for doing so. This new technical and economic unlock is poised to take UGC gaming to even higher heights and is a compelling growth opportunity for the entire industry.
To best discuss this trend, host and Naavik co-founder Aaron Bush is joined by Uri Marchand, CEO of Overwolf, Jeremy Stieglitz, Co-Founder of Studio Wildcard, and Patrick Moran, Founder and COO of Look North World. Look North World, a young UGC-focused publisher and studio, is building a premium DLC on top of Studio Wildcardâs popular ARK: Survival Ascended, which is all enabled thanks to Overwolfâs CurseForge platform. The crew discusses how to operationalize premium mods, why the economics can be compelling, what cross-platform enablement unlocks, and big predictions for the future.
Weâd also like to thank Nexus for making this episode possible! Nexusâs creator program in-a-box makes it easy for game devs to build and manage a world-class creator program, driving significant growth in conversion, ARPPU, retention, and LTV. To learn more, go to http://nexus.gg/naavik
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].
Watch the episode: YouTube Channel
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Sound design by Gavin Mc Cabe.
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