Episodi
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In this episode, Meg discusses the biggest mindset shift she needed to take with her business in order to see her income 5x in one year, especially when it comes to content.
She emphasizes the need for a blend of mindset and strategy, sharing her own experience of how mindset shifts propelled her business growth.
Meg encourages listeners to envision their ideal day and the freedom they desire, reminding them of their initial reasons for starting their business.
Biz Resources
âJoin the 3-Day Free Challenge, Mastering Sales Through Storytelling here: https://meganyelaney.com/storytelling
âFollow me on Instagram https://www.instagram.com/meganyelaney/
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In this episode, Meg discusses the growth of her new Instagram account and shares three types of content that have helped her attract ideal client followers. These types include POV videos, day in the life videos, and storytelling.
Meg emphasizes the importance of relatability and vulnerability in storytelling and encourages listeners to share their truth, even if it may attract negative comments.
She also highlights the need for consistency and niche targeting in order to attract and retain followers.
Biz Resources/Links Mentioned
âJoin the 3-Day Free Challenge, Mastering Sales Through Storytelling here: https://meganyelaney.com/storytelling
âFollow me on Instagram https://www.instagram.com/meganyelaney/
âPOV Video example: https://www.instagram.com/reel/C4iAGOSOLg6/
âDay In The Life example: https://www.instagram.com/reel/C2C25XXOa4_/?igsh=Y3VoeGY5OW5nNzhh
âStorytelling example: https://www.instagram.com/reel/Czq0oTQuBN2/?igsh=c2h6bnNjamYyb3V6
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Episodi mancanti?
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Storytelling is the fastest way to increase trust and sales on social media. It helps people see themselves in your âbeforeâ and feel more capable to actually make a change.
But one of the biggest parts of a story thatâs needed to actually sell your offer is a *pivotal moment*.
In this episode I walk you through a few exercises to find what your pivotal moment should be, just in time for our 3-day Free, Mastering Sales Through Storytelling challenge, happening on April 23, 24, and 25th! Secure your spot through the link below!
Biz Resources
âJoin the 3-Day Free Challenge, Mastering Sales Through Storytelling here: https://meganyelaney.com/storytelling
âFollow me on Instagram https://www.instagram.com/meganyelaney/
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In this episode, Meg shares her recent experiences and lessons learned after being back to work from maternity leave for one month. She discusses the importance of adaptability and discerning between discomfort with change and something not feeling right.
Meg also talks about reevaluating the rules youâre following and the value of launching in her business. She highlights the trend of sharing honest truths on social media and the power of intentional vulnerability in building authority.
Finally, she announces an upcoming free storytelling event that will help participants master sales through storytelling.
Biz Resources
âMy âsocial media is fakeâ post: https://www.instagram.com/p/C4sn8KVuBB7/?img_index=1
âDM me âSTORYTELLINGâ on Instagram to get first dibs when the free challenge link drops: https://www.instagram.com/meganyelaney/
âGet My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
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Welcome to episode 4 of a 4-part series, âBusiness Revamp: Crafting My Post-Maternity Leave Lifeâ
In this episode, Meg discusses the indicators of long-lasting success in entrepreneurship. She emphasizes the importance of adaptability and the ability to make necessary changes in response to market shifts and evolving client needs.
Meg also highlights the willingness to take calculated risks as a key trait of successful entrepreneurs. She encourages listeners to embrace change and view it as an exciting challenge rather than a burden. By adapting and taking risks, entrepreneurs can thrive in a constantly evolving business landscape.
She closes it up by discussing the importance of owning your expertise while also being willing to learn and admit what you don't know. She shares personal experiences of investing in her business and the lessons she has learned along the way. Meg emphasizes the need for entrepreneurs to adapt and evolve, as what worked in the past may not work in the future. She also highlights the value of community and the impact it can have on success.
Biz Resources
âGet My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
âApply for Smart Online Success Accelerator (or DM me âSOSAâ on Instagram @meganyelaney): https://meganyelaney.com/sosa
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Welcome to episode 3 of a 4-part series, âBusiness Revamp: Crafting My Post-Maternity Leave Lifeâ
Wanna skip the life update? Go right to minute 20:34 for the strategy portion of the episode.
In this episode, Meg dives into the topic of sales scripts that work and don't sound robotic, emphasizing the importance of asking powerful questions and addressing objections.
Meg provides examples of ready-made replies for objections and how to tweak them for your specific business.
Biz Resources
âGet My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
âDM me âCLOSE FRIENDSâ on Instagram to join the BTS of coming back from maternity leave: https://www.instagram.com/meganyelaney/
âApply for Smart Online Success Accelerator (or DM me âSOSAâ on Instagram @meganyelaney): https://meganyelaney.com/sosa -
Welcome to episode 2 of a 4-part series, âBusiness Revamp: Crafting My Post-Maternity Leave Lifeâ
Wanna skip the life update? Go right to minute 19:00 for the strategy portion of the episode.
In this episode, Meg discusses the importance of having a content calendar to create content that connects and converts. She emphasizes the need to set goals for the quarter and break them down month by month.
Meg also highlights the ups and downs of running a business and the importance of measuring and adjusting strategies. She shares tips on engaging with ideal clients, driving traffic to DMs, and setting up a weekly plan.
Meg provides a sample week from a content calendar and discusses posting frequency and call to actions.
Biz Resources
âGet My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
âDM me âCLOSE FRIENDSâ on Instagram to join the BTS of coming back from maternity leave: https://www.instagram.com/meganyelaney/
âApply for Smart Online Success Accelerator (or DM me âSOSAâ on Instagram @meganyelaney): https://meganyelaney.com/sosa
âBrock Johnsonâs Post about link-in-bio: https://www.instagram.com/p/C3aG0nKo_AT/
âGypsy lip sync reel: https://www.instagram.com/p/C30K3rfrCLO/
âEducational post example: https://www.instagram.com/p/C0uDgNBOtGF/?igsh=MXRjaTM1bTB5Z3F6eg== -
Welcome to episode 1 of a 4-part series, âBusiness Revamp: Crafting My Post-Maternity Leave Lifeâ
Wanna skip the life update? Go right to minute 18:45 for the strategy portion of the episode.
Having the right business model is the key to making money while simultaneously prioritizing your family and in this and the next three episodes Meg will be sharing what itâs like coming back to work after maternity leave as well as the strategies that sheâs put in place to do so with as minimal work as possible.
In this episode, Meg discusses the challenges and changes she faced when returning to work after maternity leave. She emphasizes the importance of planning offers for both profit and personal life. Meg shares her struggles and decisions during maternity leave and how she prioritizes motherhood while still running her business.
She also talks about developing a business model and considering time availability and work-life balance. In this episode, Meg discusses the pillars of a business model when deciding on offers. She starts by talking about the delivery of offers and emphasizes the importance of considering one's capacity and availability.
Meg then moves on to the marketing of offers, discussing the options of live launching and evergreen funnels. She highlights the benefits of live launching for building awareness and trust with the audience.
Next, Meg explores the profit potential of different delivery methods, suggesting that live coaching allows for higher prices and less volume, while passive methods require lower prices and more volume.
Finally, she advises focusing on one main offer at a time and using upselling and downselling strategies behind the scenes.
Biz Resources
âGet My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
âDM me âCLOSE FRIENDSâ on Instagram to join the BTS of coming back from maternity leave: https://www.instagram.com/meganyelaney/
âApply for Smart Online Success Accelerator: https://meganyelaney.com/sosa -
In this episode, Meg discusses the strategy of creating POV viral reels to attract the right clients. She emphasizes the importance of having a sales system in place and the need for lead generation.
Meg provides an example of a successful POV viral reel and breaks down the essential elements that made it go viral.
She introduces the 'Day in the Life' exercise to understand the emotions and actions of the target audience. Meg also explains how to incorporate coaching and positive actions into the reel.
She provides tips for executing the POV viral reel and suggests an alternative approach using skits. The episode concludes with a call to action for viewers to create their own POV viral reels and tag Meg.
Takeaways
Having a sales system in place is crucial for converting leads generated from viral content.
POV viral reels should focus on the emotions and actions of the target audience.
The 'Day in the Life' exercise helps understand the client's experience and emotions throughout the day.
Incorporate coaching and positive actions into the reel to showcase how your services can help.
Execution of the POV viral reel involves assembling video clips, adding text, and selecting appropriate music.
Skits can be an alternative approach to convey the same message in a humorous way.
Biz Resources
â@the.relationship.rehab TikTok I was referring to in the episode: https://www.tiktok.com/@the.relationship.rehab/video/7109422907830439170
âMy âskitâ example: https://www.instagram.com/reel/Ch96PZruVNZ/
âGet My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
âFollow me on Instagram: https://www.instagram.com/meganyelaney/
âApply for Smart Online Success Accelerator: https://meganyelaney.com/sosa
âGet Unique Content Camp here: https://meganyelaney.com/ucc
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In this episode, Meg discusses the key elements of a perfect post that actually sells your offer. She emphasizes the importance of having a unique differentiator, using language and lingo that your ideal client understands, and including activation in your content. Meg provides examples and practical tips for implementing these elements in your posts, stories, emails, and podcasts. She also encourages consistent activation to attract clients and achieve success in your online business.
Takeaways
A perfect post that sells your offer includes a unique differentiator, language and lingo that your ideal client understands, and activation.
Your unique differentiator sets you apart from others in your industry and offers a new perspective or approach to solving a problem.
Using language and lingo that your ideal client understands helps to communicate your message clearly and effectively.
Activation in your content involves presenting the benefits and outcomes of your offer and encouraging your audience to take action.
Consistently incorporating activation in your content helps attract clients and achieve success in your online business.
Biz Resources
âFind Your Unique Coach Approach here: https://meganyelaney.com/quiz
âListen to Karolinaâs Interview on Apple Podcasts: https://podcasts.apple.com/us/podcast/being-an-alcohol-free-badass-with-life-coach/id1471547197?i=1000555416186
âListen to Karolinaâs Interview on Spotify: https://open.spotify.com/episode/5C4aOqPjhbKtsemvACW8Ym?si=DDkEi1GqQQSUX--di4Iq1w
âFollow Meg on Instagram: https://www.instagram.com/meganyelaney/
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In this episode, Meg shares her experience in building a personal brand on social media and the importance of engagement. She discusses the growth and engagement on her Instagram and TikTok accounts and emphasizes the value of building trust before monetizing. Meg provides insights into creating engaging day in the life videos, storytelling reels, and simple videos with powerful thoughts. She encourages listeners to try these content strategies to attract new leads and increase sales.
Takeaways
Building a personal brand on social media requires both growth and engagement. Trust and engagement are more important than the number of followers. Creating day in the life videos and storytelling reels can resonate with your ideal clients. Simple videos with powerful thoughts can connect with your audience and bring in new leads.Biz Resources
Three posts I reference in the episode:
Morning Routine/DITL Post: https://www.instagram.com/reel/C2C25XXOa4_/
Storytelling Post: https://www.instagram.com/reel/C2H9LABu8w3/
BRoll Post: https://www.instagram.com/reel/C2SfZ8EOwxZ/
âGet My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
âGet Unique Content Camp here: https://meganyelaney.com/ucc
âFollow me on Instagram: https://www.instagram.com/meganyelaney/ -
In this episode, Meg reflects on the shifting identities we hold in different seasons of life. She shares her personal experiences and beliefs about the dangers of identifying too much with one aspect of ourselves.
Meg emphasizes the importance of finding balance and embracing the seasons of hustle and rest. She discusses the challenges of prioritizing entrepreneurship and neglecting other identities, as well as the all-encompassing season of motherhood.
Meg also opens up about struggling with productivity on maternity leave and the need to prioritize relationships. She encourages listeners to get obsessed with their passions while maintaining a healthy balance with other roles and identities.
Takeaways
Our identities shift and change in different seasons of life.
Identifying too much with one aspect of ourselves can be dangerous if that identity is taken away.
Finding balance means embracing the seasons of hustle and rest.
Prioritizing relationships and other identities is crucial for overall well-being.
Getting obsessed with our passions is okay as long as we maintain a healthy balance with other roles and identities.
Biz Resources
âGet My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
âFollow me on Instagram: https://www.instagram.com/meganyelaney/
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In this episode, Meg interviews Stacey Brass-Russell, a business and life transformation coach, about her upcoming summit, The Nail Your Niche Project. They discuss the importance of storytelling in mastering your message and turning your awesomeness into offers people can't wait to buy. They also explore the concept of niching down and going deeper with your ideal client avatar. The summit features a rockstar lineup of experts who will provide tangible strategies and applications for telling your story and connecting with your audience on a deeper level. All proceeds from the summit will be donated to Broadway Cares Equity Fights AIDS.
Takeaways
Storytelling is a powerful tool for connecting with your audience and turning your awesomeness into offers people can't wait to buy.
Niching down is essential for creating a more holistic view of your business and attracting the right clients.
Going deeper with your ideal client avatar means understanding their desires, obstacles, and emotional connection to your offerings.
The Nail Your Niche Project summit offers a unique and fun approach to learning and implementing strategies for mastering your message and marketing.
All proceeds from the summit will be donated to Broadway Cares Equity Fights AIDS, a charity that supports underserved communities affected by HIV/AIDS and COVID-19.
Biz Resources
âSign up for the Nail Your Niche Project here: www.staceybrassrussell.com/the-nail-your-niche-project-meg
âFollow Stacey on Instagram: https://www.instagram.com/staceybrassrussell/
âFollow Meg on Instagram: https://www.instagram.com/meganyelaney/
âFind Your Unique Coach Approach in less than 90 seconds: https://meganyelaney.com/quiz -
In this heart-to-heart episode, Meg shares the realities of her life as a twin mom and the challenges and joys of navigating newborn life. She provides an update on her business, including working with an ad company and making her first funnel sale.
Meg discusses the importance of content strategy and driving organic traffic to her funnels. She also talks about planning launches and balancing work with maternity leave. Meg opens up about the exhaustion and difficulties of pumping, but emphasizes the overwhelming love and fulfillment she experiences as a parent so far.
Takeaways
Balancing work and motherhood can be challenging, but it's important to be honest and show up as you are.
Creating a solid content strategy and driving organic traffic can lead to inquiries and sales even during maternity leave.
Launching a funnel can result in immediate sales, but it's important to remember that some leads may need more time to warm up before making a purchase.
Parenthood is a roller coaster of emotions, with moments of pure joy and overwhelming exhaustion.
Breastfeeding and pumping can be difficult and exhausting, but the love and connection with your baby make it all worth it.
Biz Resources
âGet My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
âFollow me on Instagram: https://www.instagram.com/meganyelaney/
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This awkward time interview is one youâll wanna bookmark for your own sanity my friend! Because my girl Yasmine, of Coaches and Company BRINGS it, helping you learn (in less than 40 min) what you do and DONâT need in terms of legal protection. Itâs SO important to be proactive when it comes to legal set up, but I know it can also be really overwhelming for new business owners.
Yasmine breaks it down in such an applicable and understandable way for us common folk who do NOT *get* legal terminology (hi, thatâs me!)
Yasmine Salem Hamdan is a Dallas, Texas-based intellectual property attorney, business advisor & the founder of Coachesandcompany.com, a modern media company helping entrepreneurs get legally protected w/ plug & play solutions and lawyer-created business contracts â all without the law firm price tag.
Yasmineâs mission is to help entrepreneurs everywhere build their own Protected & Profitable businesses in order to create financial independence for themselves & a positive impact on the world.
Yasmineâs Links:
âGet Coaches and Companyâs Legally Launch checklist here: https://www.coachesandcompany.com/legally-launch/
âGet legally protected with Coaches and Company here: https://www.coachesandcompany.com/ref/meganyelaney/
âListen to Yasmineâs new podcast, âThe Business of Doing Businessâ wherever you listen to podcasts.
âFollow Coaches and Company on Instagram: https://www.instagram.com/coachesandcompany/
âFollow Yasmine on Instagram: https://www.instagram.com/yasminesalemhamdan/
Megâs Links:
âFollow Meg on Instagram: https://www.instagram.com/meganyelaney/
âGet My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
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In this episode, Meg shares her experience as a new mom and the challenges of adjusting to life with twins. She discusses the reality of returning to work and the changes she is making to her business model. Meg emphasizes the importance of cherishing every moment with her babies and finding a balance between work and personal life. She also shares her future plans for the business and the lessons she has learned about prioritizing being a mom.
Takeaways
Adjusting to life as a new mom can be challenging, but it is important to be flexible and prioritize the needs of the baby.
Returning to work after maternity leave requires careful planning and consideration of the new responsibilities and time constraints.
Finding a balance between work and personal life is crucial, and it may require adjusting schedules and seeking support from others.
Cherishing every moment with the baby is important, as time flies by quickly and the baby phase is special.
Future plans for the business may need to be adjusted to accommodate the demands of being a new mom, and it is important to be flexible and open to change.
Biz Resources
âGet My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
âFollow me on Instagram: https://www.instagram.com/meganyelaney/
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(STRATEGY WITH MEG) Picking The Right Social Media Platforms For Your Niche
A big reminder: your business is NOT one social media platform.
AKA, your business is NOT Instagram.
Your business is NOT TikTok.
Your business is NOT LinkedIn.
Those are platforms you use to MARKET your business, but thatâs it. So itâs SUPER important to not only have more than one to rely on for marketing purposes (since putting all your eggs into one basket is dangerous no matter what weâre talking about), but to also reach more people.
In this episode Iâm helping you figure out which you should dive into FIRST to really optimize before adding on a second.
The three questions Iâll dive into (before I go into specifics about each platform) areâŠ
Where do your ideal clients hang out the most?
Where are your ideal clients searching for help when it comes to the topic of your offer?
Where do YOU like to hang out?/Where can you produce the most consistent content?
If youâre ready for hands-on guidance with producing consistent content that actually brings in clients AND how to disperse it on the different platforms, check out Unique Content Camp below!
Biz Resources
âGet My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
âGet Unique Content Camp here: https://meganyelaney.com/ucc
âFollow me on Instagram: https://www.instagram.com/meganyelaney/ -
I start this heart to heart off with a brief BTS biz update and how my perspective on goal setting and making business plans has completely changed since having these boys only two and a half weeks ago.
Then I dive into my struggle with breastfeeding and decision to exclusively pump, and the toll the first 72 hours postpartum, aka âthe baby bluesâ took on me mentally, physically, and emotionally.
Thank you for being such a supportive and loving community. I feel so comfortable sharing all of the ups and downs of this new motherhood journey with you because of it
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This interview could NOT be more timely because as we kick off the New Year itâs SO important to really take stock of where weâre at emotionally, mentally and physically in relation to our business.
And manâŠ2023 was a DOOZY for so many, leaving A LOT of people either on the verge of or knee DEEP in burnout.
But my friend, myself and my AMAZING guest for todayâs episode are here to shine some light: you CAN get out of this burnout spiral and in fact itâs ESSENTIAL in order to have your best year in business yet (oh yeah and like love your life; little details).
Our guest today is Elisabeth Bourke, the chief process improvement specialist and founder of The Afro Coach Operations Agency. After being booked, busy and burnt out in 2018 from her fast growing coaching gig, Elisabeth transformed her business to not only be successful, but enjoyable and sustainable.
With a knack for operational design and over 5 years of experience in behind-the-scenes of multi-six-figure businesses, she is on a mission to support service-based entrepreneurs not have to choose between making a living and having a life!
Get ready to perk up your ears and enjoy this episode!
Biz Resources
âTake Elisabethâs Quiz (Your Biz Operational Assessment) here: https://theafrocoach.com/quiz/
âFollow Elisabeth on Instagram here: https://www.instagram.com/elisabethjackson/
âFollow Meg on Instagram: https://www.instagram.com/meganyelaney/
âFind your unique coach approach to stand out in your industry in less than 90 seconds with my quiz: https://meganyelaney.com/quiz -
We did it folks. We had the twins!! And I was able to have them both vaginally, something that the majority of twin moms I've talked to don't get to experience.
And boy WAS it an experience, one of which I detail in this birth story heart to heart episode.
I hope you enjoy this episode and Iâd like to officially welcome Ayden John and Kevin John into the world!
NOTE: the sound on this is a BIT fuzzy but right now with twin parenting life I canât re-record, so bare with me!
Biz Resources:
Get My Free On-Demand Training: Creating Content To Attract New Followers: https://meganyelaney.com/content-that-attracts
âFollow Meg on Instagram: https://www.instagram.com/meganyelaney/ - Mostra di più
