Episodi
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Are you still tracking Customer Lifetime Value (LTV)? If so, it’s time for an upgrade. In this episode, Molly Pittman and John Grimshaw dive into Customer Value Velocity (CVV)—a smarter, more actionable metric that helps businesses scale faster and make better marketing decisions. Learn how top brands are using CVV to increase revenue, improve monetization, and acquire the right customers.
“If you’re only tracking LTV, you’re missing the full picture of how revenue is really flowing in your business.” – John Grimshaw
You Will Learn:Why LTV is outdated and what to track instead.
How Customer Value Velocity helps you scale revenue smarter.
The key difference between acquisition and monetization (and why they must work together).
Why tracking speed of revenue matters just as much as total revenue.
The most important monetization strategies to increase repeat sales.
How top brands like Starbucks optimize customer value for faster ROI.
Links & Resources:The Smart Marketer Show – smartmarketer.com/smart-marketer-show
Smart Marketer – smartmarketer.com
Instagram – @smartmarketer
Molly Pittman – mollypittman.com
Instagram – @mollypittmandigital
John Grimshaw – @grimslaw
Timestamps:00:00:00 – Introduction: Why LTV is Outdated & What to Track Instead
Your Engagement Matters!
00:00:45 – Meet John Grimshaw: Monetization & Acquisition Expert, CMO of Smart Marketer
00:02:07 – The flaw in traditional LTV tracking
00:03:47 – Numbers Don't Lie
00:24:01 – This Just In
00:30:20 – Action Of The Month
00:49:47 – Copy This WinThank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.
📢 Leave a 5-star review on Apple Podcasts: Click Here
📲 Share this episode on social media, tag us, and use #SmartMarketerPodcast
💌 Have feedback? Email us at [email protected]Serve the World Unselfishly and Profit! 🚀
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Molly Pittman is back with another DTC Brands to Watch episode, and this time she’s diving into Plufl, the brand that turned a simple concept—dog beds—into a viral human comfort product. Discover how their innovative marketing, branding, and product expansion have made them a leader in the space.
“Plufl took a familiar product and reimagined it. This is a case study in creative branding and audience expansion.” – Molly Pittman
You Will Learn:• How Plufl transformed a commodity into a viral DTC product.
LINKS: The Smart Marketer Show - The Smart Marketer Show Smart Marketer – smartmarketer.com Instagram – @smartmarketer Molly Pittman – mollypittman.com Instagram - @mollypittmandigital Fields of Freedom Dog Rescue – fofdogrescue.com Instagram - @fieldsoffreedomrescue Plufl - weareplufl.com Instagram - @weareplufl TIME STAMPS:
• The power of niche marketing and expanding to multiple customer avatars.
• Why their paid ad strategy on Meta & TikTok is so effective.
• The genius behind Plufl’s high-converting landing pages.
• How they use promotions, upsells, and email marketing to maximize revenue.
• The strategy behind their price increase promotion and how you can use it too.00:00:00 – Introduction: Brands to Watch – Plufl
YOUR ENGAGEMENT MATTERS!
00:13:29 – Marketing Strategy: From Ads to Checkout
00:15:21 – Product Expansion & The Hug Pillow
00:16:43 – The Power of Landing Pages & Personalization
00:23:07 - Turning Tariffs into Sales: The Power of Price Increase Promotions
00:28:42 – Final Thoughts & Key TakeawaysThank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.
📢 Leave a 5-star review on Apple Podcasts: Click Here
📲 Share this episode on social media, tag us, and use #WeOutHere
💌 Have feedback? Email us at [email protected]Serve the World Unselfishly and Profit! 🚀
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Episodi mancanti?
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Episode Description
In this powerful episode, Molly Pittman shares her inspiring journey of integrating purpose-driven work into her entrepreneurial career. Recorded live at the Four Rooms Mastermind, Molly discusses how her experience building the Fields of Freedom dog rescue has transformed her business, fueled personal growth, and reinforced the importance of structured generosity. She also reveals actionable insights on how entrepreneurs can create lasting impact while scaling their companies.
“Your energy source must go beyond just business—it must come from something deeper, something that fuels you for the long game.” – Molly Pittman
You Will Learn:
Why integrating service-based work into your business can drive long-term success
How Molly scaled her nonprofit to save over 7,500 dogs in three years
The five steps to building structured, ongoing generosity in your company
How generosity strengthens brand loyalty and community engagement
Why balancing heart and strategy creates sustainable business models
LINKS:
The Smart Marketer Show - The Smart Marketer Show Smart Marketer – smartmarketer.com Instagram – @smartmarketer Molly Pittman – mollypittman.com Instagram - @mollypittmandigital Fields of Freedom Dog Rescue – fofdogrescue.com Instagram - @fieldsoffreedomrescueTIME STAMPS:
00:00:59 – Molly’s Journey: From Digital Marketing to Nonprofit Leadership
00:02:18 – Why Purpose-Driven Work Creates Sustainable Energy in Business
00:05:12 – The Five Steps to Structured Generosity
00:07:31 – How Fields of Freedom Scaled to Save 7,500 Dogs
00:21:15 – Balancing Business, Impact, and Long-Term Vision
00:28:00 – Final Thoughts: How You Can Take Action TodayYOUR ENGAGEMENT MATTERS! Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please take a moment to:
Leave a 5-star review on Apple Podcasts – Click Here
Share this episode on social media, tag us, and use #SmartMarketerPodcast
Have feedback? Email us at [email protected]
Serve the World Unselfishly and Profit!
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Molly Pittman is back with an unfiltered look at what’s working in DTC marketing right now! In this episode, she breaks down the biggest trends shaping 2025—from revenue growth to the power of hybrid business models—and shares practical strategies you can implement today. Plus, hear how Smart Marketer is using AI, optimizing lead generation, and leveraging email warming campaigns to drive engagement.
“They key to winning in 2025? Focus on what your customer needs, optimize for revenue, and stay adaptable.” – Molly Pittman
You Will Learn:
The must-know DTC trends and tactics shaping 2025. Why January and February set the tone for your business success. How to increase revenue and average order value in a competitive market. Why Smart Marketer is all in on hybrid business models. The power of email warming campaigns (and why you should run one ASAP!). How SweetFlex skyrocketed from 6 to 8 figures with one marketing shift. The latest game-changing update from Meta for lead generation.LINKS:
The Smart Marketer Show - The Smart Marketer Show Smart Marketer – smartmarketer.com Instagram – @smartmarketer Molly Pittman – mollypittman.com Instagram - @mollypittmandigital Fields of Freedom Dog Rescue – fofdogrescue.com Instagram - @fieldsoffreedomrescueTIME STAMPS:
00:00:54 – What’s Working Now in DTC Marketing
00:02:11 – Molly’s Journey: From Bartender to Digital Marketing and Dog Rescuing
00:08:56 – Numbers Don’t Lie: January 2024 Vs January 2025
00:19:21 – This Just In: Meta Announces Advantage Plus
00:24:40 – Action of the Month: Q1 Is the New Q5
00:42:29 – Copy This: How SweetFlex Grew From 6 to 8 Figures
00:58:18 – Introducing Fields of Freedom Dog RescueYOUR ENGAGEMENT MATTERS!
Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.
📢 Leave a 5-star review on Apple Podcasts: Click Here
📲 Share this episode on social media, tag us, and use #WeOutHere
💌 Have feedback? Email us at [email protected]Serve the World Unselfishly and Profit! 🚀
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Molly Pittman sits down with Connor Westby, an entrepreneur who successfully scaled NutriPaw a pet supplement company, into an eight-figure brand. They dive deep into the lessons learned, the challenges faced, and the strategies that helped Connor achieve massive growth. If you're looking for actionable insights on business scaling, marketing, and product expansion, this episode is packed with valuable takeaways!
"You get to a place where no one truly understands your business like you do, and that’s both a blessing and a curse." – Connor Westby
You Will Learn:
How Connor transitioned from consulting to eCommerce
The challenges of scaling a pet supplement brand
Why NutriPaw pivoted its ad strategy for sustainable growth
Lessons from a major business setback & how to recover
How expanding into new markets unlocked revenue growth
The importance of product innovation & differentiation
Why keeping your business lean can help you scale faster
LINKS:
Smart Marketer – smartmarketer.com
Molly Pittman – mollypittman.com
Mentor Table - Mentor Table
Instagram – @smartmarketer
Nutripaw – nutri-paw.com
Instagram - @nutri_pawTIME STAMPS:
00:00:26 – Meet Connor: His Background & How He Started NutriPaw
00:03:31 – The Early Challenges of Scaling a Pet Supplement Brand
00:04:42 – Key Decisions That Led to NutriPaw Growth
00:08:42 – Expanding into New Markets: Lessons & Wins
00:21:54 – Surviving a Major Business Setback & The Future of NutriPaw
00:29:15 – NutriPaw's Company Structure
00:37:42 – Final Thoughts & Takeaways from Connor’s JourneyYOUR ENGAGEMENT MATTERS! Thank you for tuning in! Your support helps keep this podcast thriving. If you enjoyed this episode, please take a moment to:
Leave a 5-star review on Apple Podcasts – Click Here
Share this episode on social media, tag us, and use #SmartMarketerPodcast
Have feedback? Email us at [email protected]
Serve the World Unselfishly and Profit!
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Molly Pittman is back with an inside look at Smart Marketer’s journey and the strategies shaping 2025!
After a challenging yet transformative year, Molly shares what’s been happening behind the scenes, why Smart Marketer took a break from podcasting, and the key business shifts they’ve made to build momentum in 2025. From simplifying operations to leveraging AI and focusing on community, this episode is packed with actionable insights to help you navigate the evolving digital marketing landscape.
“2024 was tough, but it forced us to refine our business in the best way possible.” – Molly Pittman
You Will Learn:Why Smart Marketer paused the podcast & what’s changed since.
How analyzing year-over-year performance helps predict business trends.
Why simplifying your business model can be the key to scaling.
The impact of retiring “Train My Traffic Person” & launching Mentor Table.
How AI & automation are shaping Smart Marketer’s 2025 strategy.
Why building products backwards creates stronger customer connections.
How to focus on community & coaching for long-term success.
LINKS:Smart Marketer – smartmarketer.com
Molly Pittman – mollypittman.com
Instagram – @smartmarketer
Mentor Table – Mentor Table TIME STAMPS:00:00 – Introduction: The Return of Smart Marketer Podcast: Why We Took a Break & What's Changed
YOUR ENGAGEMENT MATTERS!
00:01:25 – 2024’s Challenges & What We Learned
00:09:06 – Big Business Decisions: Retiring TMTP & Launching Mentor Table
00:13:10 – How Listening to Customers Built Our Best Offer Yet
00:19:39 – Why Community & Coaching Are Smart Marketer’s Future
00:25:48 – Looking Ahead: AI, Content Strategy & Scaling in 2025Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.
📢 Leave a 5-star review on Apple Podcasts: Click Here
📲 Share this episode on social media, tag us, and use #WeOutHere
💌 Have feedback? Email us at [email protected]Serve the World Unselfishly and Profit! 🚀
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Molly Pittman is kicking off the Brands to Watch series with Flewd Stress Care, a company transforming the bath salts industry with innovative, stress-reducing solutions. Learn how their unique product positioning, strong branding, and smart marketing tactics have made them a standout in the DTC space.
“They’ve taken a familiar product and made it better. This is a masterclass in branding and marketing.” – Molly Pittman
You Will Learn:
• How Flewd Stress Care transformed a commodity product into a must-have wellness essential.
• The power of problem-solving product positioning and messaging.
• Why their Us vs. Them marketing strategy is so effective.
• How they use UGC and testimonials to drive conversions.
• The secret behind their subscription model success.
• What makes their promotions and bundles so compelling.
LINKS:
• Flewd Stress Care – flewdstresscare.com
• Molly Pittman – mollypittman.com
• Smart Marketer – smartmarketer.com
TIME STAMPS:
00:00 – Introduction: Brands to Watch: Flewd Stress Care
00:00:44 – How Molly Discovered Flewd Stress Care
00:01:39 – Why Flewd ’s Product Innovation Stands Out
00:05:00 – The Power of Problem-Solving Products
00:08:09 – Marketing Strategy: From Ads to Checkout
00:12:06 – Subscription Model & Customer Retention
00:18:27 – Winning with Strategic Promotions
00:22:06 – Why Their Facebook Ads Are So Effective
00:24:59 – Final Thoughts & Key Takeaways
YOUR ENGAGEMENT MATTERS!
Thank you for tuning in! Your support keeps this podcast thriving. If you enjoyed this episode, please follow, review, and share with fellow entrepreneurs and marketers.
📢 Leave a 5-star review on Apple Podcasts: Click Here
📲 Share this episode on social media, tag us, and use #WeOutHere
💌 Have feedback? Email us at [email protected]
Serve the World Unselfishly and Profit! 🚀
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Ezra Firestone shares insights on maintaining balance and longevity in business. He explores the importance of sustainable business strategies, personal well-being, and the mindset needed to navigate entrepreneurship successfully. Through real-life experiences and reflections, Ezra highlights how consistency, self-care, and strategic decision-making contribute to long-term success. Whether you’re an established entrepreneur or just starting out, this episode provides valuable perspectives on achieving both business and personal fulfillment.
“The future is shaped by those who act today. Identify your opportunities and lean into them.” – Ezra Firestone
You Will Learn:
• The role of consistency in long-term success.
• How to avoid burnout and stay energized for the journey.
• Insights on setting boundaries and achieving work-life balance.
• Why routines and intentionality are critical for personal and business growth.
• Strategies for maintaining mental, emotional, and physical well-being.
• How to foster community and connection in an increasingly isolated world.
LINKS:
• Smart Marketer – smartmarketer.com
• Mentor Table – landing.smartmarketer.com/pages/mentor-table
TIME STAMPS:
00:00 Intro
00:01:03 Ezra's Tips
00:03:43 The Importance Of Work-Life Balance
00:09:03 Creating Space for Strategic Thinking
00:13:23 Why Mental Consumption Impacts Your Outcomes
00:14:47 The Power of Community and Connection
00:16:11 The Power of Concsciousness Shifts
00:17:25 Balancing Work, Life, and Personal Joy
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for your 5-star reviews and supportive messages! This podcast continues to grow thanks to YOU.
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.
Have feedback or questions? Email us at [email protected]. And remember, Serve the World Unselfishly and Profit.
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Molly Pittman is back with six actionable strategies to take your business to new heights in 2025. Whether you’re navigating the ever-changing digital landscape or looking for fresh insights to scale your business, Molly’s got you covered.
“Pick 2 or 3 strategies that resonate with you and go all in. These could be game changers for your business in 2025.” – Molly Pittman
You Will Learn:
• How changes at Meta are reviving organic growth opportunities.
• The secret behind self-liquidating offers to scale customer acquisition.
• Strategies for increasing customer lifetime value.
• Why TikTok Shop is the next big thing in e-commerce.
• How to leverage AI agents to streamline your marketing.
• The importance of building community and connection.
LINKS:
• Molly Pittman – mollypittman.com
• Smart Marketer – smartmarketer.com
• Smart Paid Traffic Course – smartmarketer.com/paid-traffic
• Smart Social Marketing Course – smartmarketer.com/social-marketing
• Mentor Table – landing.smartmarketer.com/pages/mentor-table
TIME STAMPS:
00:00 Intro/We are Back!
00:02:35 Introduction to the 6 Key Opportunities for 2025
00:03:22 #1 Organic Growth is Back!
00:10:03 #2 Have A Self Liquidating Offer
00:15:29 #3 Increase Life Time Value
00:17:51 #4 Live Shopping
00:23:00 #5 Leverage AI To Make Your Tasks Easier
00:25:05 #6 Building Connection and Community
YOUR ENGAGEMENT MATTERS!
Thank you to our listeners for your 5-star reviews and supportive messages! This podcast continues to grow thanks to YOU.
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.
Have feedback or questions? Email us at [email protected]. And remember, Serve the World Unselfishly and Profit.
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Molly Pittman is back from her wedding/sabbatical/vacation, and she's on the show today to share her fresh take on life and business. Listen for five key takeaways that might just provide you with a shortcut to realizing your own dreams.
"I had never had this reflection time to look back at my life and say, what do I like about this? What do I want to change? What is the reality of how I am living?" Molly Pittman
You Will Learn
How to get off the Hamster Wheel (without a trip to Italy)
Tips for Being More Present
A Prescription for People-Pleasers
Your first step to taking four weeks off!
And More!
LINKSMolly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/
Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/
Smart Marketer Live, https://smartmarketer.com/live/
TIME STAMPS00:00 "Maybe there is one thing you could do that cuts out 50 percent of your workload, but you can't see that because you're moving so quickly and don't have that clarity of mind." Molly Pittman
00:28 She's BACK (Where did she go?)
03:55 "Molly, That's Not A Sabbatical"
06:16 Work To Live, Not Live To Work
08:51 Slow Is Fast
10:33 Presence Is Key
12:47 Boundaries Are Mandatory
15:09 Being ProActive versus ReActive
17:45 Recap - Five Takeaways
19:51 Give yourself permission to take time off.
YOUR ENGAGEMENT MATTERS!Thank you to our listeners for the 5-star Reviews and meaningful messages! This Podcast has exceeded our expectations, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you reposted this episode to your social media, shared your favorite episodes with friends, and tagged us in your next post, #WeOutHere.
Have questions? Please send us an email at [email protected], and don't forget to Serve the World Unselfishly and Profit.
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"Pepsi technically won the taste challenge, but Coca-Cola built the brand."
Adam Von Rothfelder is back on the show today, and we're sharing another slice of our new course, Smart Product Creation. In this episode, you will hear Adam (CEO of Strong Coffee) describe how he overhauled the Brand Identity of the E-Comm brand "Gigalabs" (A nootropic supplements brand offering "Degen Enhancements"). You will also hear about Pepsi and Coke, Liquid Death and ELF cosmetics, and Boom by Cindy Joseph as he talks with Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and the host of this episode).
You Will Learn:Does your color scheme really matter (or is it just subjective)?
Keys to creating a consistent experience for your consumer
How to choose your brand elements based on your target audience
What happens if you don't invest in your branding?
And more!
LINKSMentioned In This Episode:
Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/
Parkers Company, https://gigalabs.com/
Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
TIME STAMPS00:00 John sets the stage.
00:55 Let's Dive In
04:38 Capturing The Spirit Of A Brand (e.g. Gigalabs)
06:18 Having a consistent 'look' versus having a consistent color
08:42 "Pepsi just buys celebrity-ism. Coca-Cola owns it".
12:04 Parker Hilton talks about honing in on their target audience through Branding
13:00 Colleen Taylor talks about their Boom Re-Brand
14:32 "Being wishy-washy with your branding leads to increased costs because you're attracting a bunch of people who say, yeah, maybe, but no."John Grimshaw
16:13 How Liquid Death "created a new Social Lubricant".
17:52 Branding effects Acquisition costs.
If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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Although many of our episodes are urgent "do this now" type content to keep you on the front edge of this Marketing life, we also have episodes packed with timeless and true, evergreen content. To celebrate 200 episodes, we picked five such clips that you may have missed that we believe you will love to hear (and need to hear).
You Will Hear,
Ezra Firestone on How To Stop Overworking
Molly Pittman and Kurt Elster on What Marketers Get Wrong With Storytelling
John Grimshaw sharing one of his 8 Immutable Laws for Email Marketing
Pepijn Hufen on where he would begin if he were starting over
Gabby Bernstein and Molly Pittman on Overcoming Imposter Syndrome
FULL EPISODE LINKSClip 1: Episode 148 https://smartmarketer.com/how-to-stop-over-working-and-why-with-ezra-firestone/
Clip 2: Episode 132, https://smartmarketer.com/is-it-the-market-or-is-it-your-marketing-with-kurt-elster-and-molly-pittman/
Clip 3: Episode 143, https://smartmarketer.com/the-8-immutable-laws-of-email-marketing-with-john-grimshaw-2/
Clip 4: Episode 166,
https://smartmarketer.com/a-solid-strategy-for-your-first-1000-in-facebook-ads/
Clip 5: Episode 120,
https://smartmarketer.com/whats-holding-you-back-as-a-digital-entrepreneur-special-episode-with-gabby-bernstein/
TIME STAMPS"If you're an entrepreneur, your career is a relationship. Your business is your relationship. It's a very intimate relationship. That relationship is revealing to you the unresolved parts of your shadow side that need to be". Gabby Bernstein
01:16 Thank you for your support. Here's what's coming up.
04:12 Ezra Firestone: How To Stop Overworking
07:26 Molly Pittman and Kurt Elster on Storytelling: Have you Learned the Basics yet?
13:10 John Grimshaw on How to Make Your Emails Stand Out in the Inbox.
20:24 Pepijn Hufen on A Strategy For Your First $1k As An Entrepreneur
27:21 Gabby Bernstein and Molly Pittman on How Personal Growth Allows You To Succeed
33:04 A Gentle Nudge From John Grimshaw
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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You wouldn't believe how many Marketers and Entrepreneurs don't understand the subject of Offers. Fortunately, John Grimshaw is passionate about this, and he's on the show today to share three proven offer formulas that you can consider using for your next product launch.
John and his team at Smart Marketer have seen these Offers work for themselves, their clients, and for businesses of all shapes and sizes. As he unpacks each formula with examples, you will start to recognize these strategies in use all around you, and you will be able to implement them for your next product launch.
You Will Learn:The Greatest Enemy To Selling Your Product
When to use the Buzz-Builder Launch
When the Pre-Order (Or Beta) Launch works best
The Key to Achieving Growth and Scale
And more!
LINKSMentioned In This Episode:
Smart Product Creation, https://smartmarketer.com/smart-product-creation/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
TIME STAMPS01:20 Why This Topic Gets Overlooked and Skimmed Over
02:32 The Basics of John's 5-Step Offer Formula
07:28 Proven Offer #1:The Buzz Builder Launch
12:37 Proven Offer #2: The Pre-Order (Or Beta) Launch
"Pre-orders (in general) work well when they leverage highly engaged existing audiences who have a lifestyle or hobbyist connection to whatever you're selling." John Grimshaw
19:53 Proven Offer #3: The Seasonal Event Launch
22:18 "This Is Where the Marketing Comes In"
24:34 In Summary
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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Does your business need to be profitable every month? Pepijn Hufen (CEO of the Smart Marketer Agency) is back with a topic that's crucial for any business owner: Cost Per Acquisition (CPA).
As an entrepreneur or marketer, you're sure to be familiar with the term, but today, Pep shares the approach he and his team use with their clients at the Smart Marketer Agency. Plus, he introduces an alternative metric that he prefers using for business growth and scaling.
You will learn,Why you can't look at CPA in isolation (context is crucial)
How to set the right goals for your unique business
How powerful a Blended ROAS Goal is for profitability
How Customer Value over the first year informs your decisions about CPA
LINKS
Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/
The Smart Marketer Agency, https://smartmarketeragency.com/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
TIME STAMPS"Understanding how much you can spend to acquire a customer (and how to approach this) is different for every business, but it's incredibly important. You need new customers; they're the lifeblood of your business, but every month, your business needs to be profitable". Pepijn Hufen
01:24 Let's Dive In
05:28 Set your Blended ROAS goal.
07:21 If You're More Advanced In Your Business Journey
08:01 Balancing new customer acquisition with existing customer monetization
10:37 Increase your average order value
14:09 In Summary
"In my opinion, new customer ROAS should always be in the conversation because it's just a more useful metric than just CPA." Pepijn Hufen
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If you want to break into selling physical products or you just need to figure out how to increase profitability, this episode is worth a listen.
Today, we are sharing a slice of a brand new course we're launching, Smart Product Creation, and we think you will be inspired and encouraged.
"If you've launched less than four new products in the last 12 months, you may want to consider this because one of the best ways to increase profitability, grow your business, and support your core audience is to launch additional products that solve more problems in the category. We've found this is the most important part of the puzzle (once you get traffic dialed in)". John Grimshaw
Who are you listening to? Meet Adam Von Rothfelder (CEO of Strong Coffee), Colleen Taylor (Director of Operations at Smart Marketer), Parker Hilton (Co-Founder of Gigalabs), and our very own John Grimshaw (CMO of Smart Marketer and host of this episode).
You Will Learn:What to do when your core product stops driving profitability
How quickly can you actually bring a product to life?
Why are new products essential to business growth?
Why you can't just launch a random product
And more!
LINKSMentioned In This Episode:
Smart Product Creation *NEW* Course, https://smartmarketer.com/smart-product-creation/
Parkers Company, https://gigalabs.com/
Adam Von Rothfelder, https://www.linkedin.com/in/vonrothfelder/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
TIME STAMPS03:27 Let's Dive In (How Adam Helped Parker Bring This New Product To Life)
05:43 Why Design Matters
08:49 Crunch Time
12:04 "Know the People. Know The Audience. Know the problem you want to solve for them". John Grimshaw
12:25 How To Grab People's Attention (Bring The Energy)
18:09 A Repeatable Process (That anyone can do)
If you're interested in learning more about how you can create new products in your business without having to do all of the legwork yourself, check out Smart Product Creation here: https://smartmarketer.com/smart-product-creation/
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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John Grimshaw (CMO of Smart Marketer) does something a little different on the show today. He's been following a brand you may have heard of and watching them eat up an increasing market share. He doesn't have the back-end information, but he does have some valuable insights about what they're doing with their Ads. Listen to this “AdSumer Report” Episode for three distinct strategies that you can use in your business.
You Will Learn:Two clues that certain Ads are performing really well for a brand
A recipe for a really great hook
The Real Reason Coterie Ads are so effective
And more!
LINKSMentioned In This Episode:
Smart Marketer Live (Get your Early Bird Tickets here, https://smartmarketer.com/live/?gad_source=1)
Coterie Diapers, https://www.coterie.com/
For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts
John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/
Smart Marketer Courses, https://smartmarketer.com/courses/
TIME STAMPS00:00 "They have a different strategy that I think is super unique and powerful that I would recommend everyone think about how to implement for themselves." John Grimshaw
03:29 Early Bird Tickets For Smart Marketer Live
06:19 What's so good about what Coterie is doing with their Ads?
08:08 Let's look at these three types of Ads
11:01 A Really Powerful Hook
17:37 The Third Thing They Do Very Well
19:59 How Do You Use This In Your Business?
21:52 It's not just awesome Ads: It's the Business Model
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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Whether you're excited about AI, nervous about it, or all-out against it, the truth is it's here to stay (and will continue to shape the business landscape). It's a fast-moving train, and we want to help you get on board.
In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) breaks down six areas in which you can incorporate AI into your business right now, as well as two specific use cases for Chat GPT that could streamline your tasks and revolutionize the way you work. He also provides specific Prompts and steps that will free you up to do higher-value tasks and "human work."
You Will Learn:6 Areas In Which AI Can Already Help You In Your Business
Why you need to start using Chat GPT and AI in both your personal and work life
The Four Essential elements of a great Chat GPT prompt
Plus, scroll down for the notes that accompany this episode.
LINKS
Pep's Prompts (As mentioned in this episode)
Pepijn Hufen, on Twitter and Instagram
The Smart Marketer Agency
Click For more Episodes and Resources
TIME STAMPS“Whatever our feelings are about AI, it won't stop the adoption and the development of it”. Pepijn Hufen
02:04 Actual Use-Cases for AI For Business Owners And Marketers
03:03 In case You're New To Chat GPT
05:20 Six Things AI Can Already Do For Your Business
07:40 Let's Talk About Chat GPT and Ad Copy
14:11 How Can Chat GPT Help with Market Research and Avatar Development?
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!
If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)
And/Or Follow and Subscribe wherever you listen to podcasts!
Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.
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Delegation and Systemization may be one of the least sexy topics in business and marketing, but by the end of THIS conversation, you'll be inspired and motivated to get better at this critical discipline so that your business can truly scale. This episode is for you if you want to be less reactive in your business and more proactive in your business. Plus, listen as Molly Pittman and Trainual CMO, Jonathan Ronzio discuss Creativity and Ideation.
You'll learnWhat is more important than your work resume (in crafting your career path)
What can not (or should not) be delegated?
How do you discern what to delegate and what to keep doing
How to make memorable Ads that distinguish you from the competition
And more!
"Even if you don't feel like you are at a place where you need to start the systemization process, now is the time, guys. Don't wait until you are at the point of frustration". Molly Pittman
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at [email protected], and don't forget to…
Serve the World Unselfishly and Profit
LINKSMolly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/
Check out Trainual, https://trainual.com/
Jonathan Ronzio is on all the socials as @JonathanRonzio
TIME STAMPS02:20 Jonathan Shares His Back Story
06:03 How Did Jonathan Learn How To Delegate?
08:39 "I care more about your life resume than your work resume." Jonathan Ronzio
14:46 When is it time to document and delegate?
22:50 "Documentation is the legacy and the history of how your business works." Jonathan Ronzio
29:34 Show Up and Be Different
31:14 Develop A Love For Great Advertising (And Look Beyond Your Industry)
YOUR ENGAGEMENT MATTERS!Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at [email protected], and don't forget to…
Serve the World Unselfishly and Profit.
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Do you want to attract die-hard fans and turn them into loyal customers?
The fact is, 'the game has changed,' and faceless brands are dying off. So, for today's episode, we're sharing a Webinar that E-Commerce Guru Ezra Firestone just recorded. It's full of his insights and strategies for truly taking your business to the next level. You will learn his Engage and Filter Method and his ICOSA system, which stands for Ideation, Creation, Optimization, Syndication, and Amplification.
You Will Learn,How To You Build A Brand With High Repeat Rate
What Types of Content Resonate the Most
The Power Of A Tag line
What You Need to Know About Technology
And more!
"Rather than interrupting users' attention in order to market to them, the business opportunity is in capturing people's attention and channeling this attention to an appropriate offer when relevant." Ezra Firestone
LinksEzra Is Teaching Train My Social Media Manager; find out more here: https://smartmarketer.com/train-my-social-media-manager/
Ezra Firestone, https://smartmarketer.com/about/
Follow and Tag @EzraFirestone on Socials
Time Stamps01:10 Ezra Begins With His Family History
05:12 "We are the first generation of people who can communicate instantaneously with everyone worldwide and also do commerce with them, and we're still at the very beginning of this. You haven't missed the boat. We are at the very beginning of this. And it's incredible. Online commerce continues to grow and take over more and more of the marketplace". Ezra Firestone
05:46 What Is A Real Brand?
11:42 The Faceless Brand Is Dying
17:16 "The How": The Engage And Filter Method
20:45 Video Tips and Winning Formulas
23:58 "Marketing is 100 percent about communicating to a prospect what the ownership benefit of your product is. What will they get, feel, have, become, obtain, and use? When they buy your product or when they use your product." Ezra Firestone
36:57 Molly Speaks To Those Looking For Direct Response Results
31.43 Other Content Strategies For Building A Brand
33:03 The ICOSA System
37:40 A Note About Technology
39:38 Brand Identity Affirmation
47:06 Amplification: This Is How You Create Engagement
49:36 It's About Resource Generation
51:08 We Can Help You Do This: Train My Social Media Manager
55:00 There Are Two Types Of Businesses
YOUR ENGAGEMENT MATTERSThank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere.
Have questions? Please send us an email at [email protected], and don't forget to…Serve the World Unselfishly and Profit.
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The most surprising part about today’s update from Molly, is that she doesn’t seem to be sweating it, at all.
In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what’s going on in multiple facets of her life. You’ll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opportunity for all of our listeners, and, of course, what’s happening with the wedding! Plus, she shares a “Transformative” new practice that has tripled her personal input into the business.
As you’ve come to expect, Molly shares encouraging insights and honest reflections that will give you the boost you need and help you take steps toward realizing your own dreams.
LINKSMolly Pittman, https://mollypittman.com/
Smart Marketer, https://smartmarketer.com/
Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/
Morley’s https://morleysky.com/
Smart Marketer Live, https://smartmarketer.com/live/
TIME STAMPS02:16 Let’s Dive In
04:02 The Wedding
08:53 The Restaurant
12:41 The Transformation
“And in my career, I feel like my personal contribution has 3X’d over the last few months (without me working more hours).” Molly Pittman.
15:49 The Dog Rescue
18:50 The Down Days
19:17 The Next Big Thing
YOUR ENGAGEMENT MATTERS!Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.
We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.
Have questions? Please send us an email at [email protected], and don’t forget to…
Serve the World Unselfishly and Profit.
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