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This week we're bringing back an episode from earlier this year with Stephanie Stuckey the CEO of Stuckey's the iconic roadside oasis with those delicious pecan snacks!
However, the real value in talking with Stephanie is how authentic, genuine, and passionate she is about reviving the Stuckey's brand and honoring her family's legacy. Hope you enjoy it! -
This week on TWMP we talk with Latané Conant the CMO of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy.
https://twitter.com/LataneConanthttps://www.linkedin.com/in/latane-conant/
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In this first episode of Season 5 of TWMP we sat down with Josh Cole the Chief Marketing & Digital Officer at TITLE Boxing Club. Josh is a versatile marketing leader with over 20 years of experience successfully identifying new opportunities for business growth and scaling team capabilities to capitalize on them.
He has deep experience building high-performing, insights-based marketing teams, having established the digital marketing team for Universal Studios Hollywood and then greatly expanding the team and marketing capabilities for Sky Zone, before being named Chief Marketing and Digital Officer for TITLE Boxing Clubs (a network of 170 clubs), BoxUnion (boutique boxing-based studios) and their respective digital-subscription platforms.
This is an episode you don't want to miss!
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This week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge the status quo in B2B marketing.
Understanding your customers to create the perfect Ideal Customer Profile (ICP)What's Broken in marketingThe alignment between sales & marketing goals and incentivesChallenges of making fundamental changes to your marketing strategiesScoring marketing across the organizationThe importance of being a well rounded marketer Building a brand that drives demand And so much more!
Key Take-a-ways from this episode:If you aren't already following Chris on LinkedIn or his State of Demand Gen Podcast, do it today... trust us, you'll be really glad you did!
To leave us feedback or guest suggestions, please reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper
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On this episode we sit down with Lori Marcus for an inspiring marketing conversation about the chapters of her career, especially Chapter 3 which includes Corporate Board Service, Executive Coaching, and Writing a Book with her 'band of sisters'.
Importance of creating more diverse corporate boardsWhy marketers are often overlooked for corporate boardsThe power of an agile mind and being a curious thinker Your career is a marathon not a sprint... be patient Be aware of unintentional microaggressions in the workplace
Key Take-a-ways from this episode:Thank you for listening, so please make sure to follow and subscribe to get the latest episodes and news from The WHY MARKETING Podcast... you'll be glad you did!
To leave us feedback or guest suggestions, you can reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper
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Alexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and Political Advertising (SRCP Media).
Power of using celebrities in advertisingBrand LoveConsumer Centric InnovationHow to grow a product categoryLocalizationAnd so much more!
Kirkland received her BA in Government and Art History from Bowdoin College and her MBA from American University with a concentration in Finance and Marketing. Kirkland is also a founding member of the San Francisco chapter of Chief, which is a private network designed for senior women leaders.
In this episode we discuss... -
Rod Davis is the Managing Director, Sales & Marketing for USA Football, where he is responsible for managing the commercial side of the operation including, events, product & brand marketing, grants, and certifications. Rod holds a B.S. in Marketing from Ball State University
USA Football is the national governing body of the sport and a member of the U.S. Olympic Committee. They assist youth, middle school and high school football programs across the country and work with leaders in medicine, sport and child advocacy to promote and support safe, positive football experiences for young athletes, parents, coaches and officials. USA Football was founded in 2002, and headquartered in Indianapolis, Indiana.
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In this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world.
Leadership challenges/opportunities when everyone is working from home.Customer acquisitions and the rapidly evolving digital landscape around privacy.Why it's important that your brand positioning becomes your company's Northstar.Examples of brilliant marketing campaigns using emotional sentiment.What consumers are craving from brick & mortar retailers.
So get ready to learn about...Thank you for listening, so please make sure to follow and subscribe to get the latest episodes and news from The WHY MARKETING Podcast... you'll be glad you did!
To leave us feedback or guest suggestions, you can reach out to Rusty Pepper on LinkedIn at https://www.linkedin.com/in/rustypepper
www.WhyMarketingPodcast.com
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Larisa Walega is the VP of Marketing of Ziebart International Corporation, where she is responsible for brand management and marketing strategic development, as well as implementation of all franchise development and consumer marketing initiatives designed to drive growth through the franchise network. Larisa leads an integrated in-house marketing team that provides leadership and support across the entire Ziebart customer journey.
LinkedIn: /in/larisawalegaWebsite: www.ziebart.com
Larisa holds a Bachelor’s degree from Adrian College, is a Certified Franchise Executive (CFE) and sits on the International Franchise Association’s (IFA) Women’s Franchise Committee and the Auto Care Associations’ Marketing and Communications Committee.
Ziebart is headquartered in Troy, MI and is the worldwide leader in appearance and protection services providing complete car care solutions with a worldwide network of over 400 licensed locations and 1,200 service centers in 34 countries.
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Matt Pechman is the CMO of The Gambrinus Company a family-owned company located in San Antonio, Texas best known for selling and marketing Shiner Beers, all of which are brewed at the Spoetzl Brewery in Shiner, Texas. Gambrinus also sells and markets beers from the Trumer Brewery in Berkeley, California.
How Matt's storied marketing career in the Alcohol Beverage Industry was by chance all because he knew how to pour a perfect pint of Guinness beer!The importance of having a deep understanding of your target consumers and finding authentic ways to engage them.Matt's secret to building and leading high performing teams is based on his ability to help others discover and unlock what they're most passionate about. Why he took the CMO role and what it's like to lead such an iconic and historic Texas beer brand like Shiner.How Shiner Beer is planning to reach a wider range and more diverse set of consumers.The critical impact that product innovation plays in Craft Beers and how it compares to other segments of the alcohol beverage industry. What they're plans are for eCommerce and the speed in which it's grown because of COVID.
So here are some of the key insights that we discussed in this episode...
IG: @mattypechmanFB: @matthew PechmanTwitter: @kidcocktail
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In this episode of The WHY MARKETING Podcast we catch up with Joe Hodas, the CMO of Wana Brands, the #1 Infused Products company in North America about how the new administration will effect the cannabis industry and what it means for the industry as a whole.
LinkedIn
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Joe HodasWana Brands
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Stephanie Stuckey is on one heck of a roadtrip as the CEO of Stuckey's Corporation, the iconic roadside oasis famous for its pecan log rolls. The Company was founded by Stephanie’s grandfather, W.S. Stuckey, Sr. as a pecan stand in Eastman, Georgia in 1937 and grew into over 350 stores by the 1970’s. The company was sold in 1964 but is now back in family hands and poised for a comeback.
Billy Stuckey, son of the founder and former U.S. Congressman, reacquired Stuckey’s in 1985. Stephanie took over in November of 2019 and, under her leadership, Stuckey’s has purchased a healthy pecan snack company, undergone a rebranding, added three new franchised stores, expanded its B2B retail customer base, increased online sales 550% with a new website and will soon acquire a pecan processing and candy manufacturing plant.
Stephanie received both her undergraduate and law degrees from the University of Georgia. She has worked as a trial lawyer, elected to seven terms as a state representative, ran an environmental nonprofit law firm that settled the largest Clean Water Act case in Georgia history, served as Director of Sustainability and Resilience for the City of Atlanta, and taught as an Adjunct Professor at the University of Georgia School of Law. Stephanie’s achievements include being named one of the 100 Most Influential Georgians by Georgia Trend Magazine and a graduate of Leadership Atlanta. She is active in her community, a longstanding member of Glenn Memorial United Methodist Church, and serves on many nonprofit boards, including the National Sierra Club Foundation, EarthShare of Georgia, and her local zoning review board.
LEARN MORE & CONNECT:
LinkedIn: https://www.linkedin.com/in/stephaniestuckey/Website: https://www.stuckeys.com LinkedIn: https://www.linkedin.com/company/stuckey-s-corporation/FB: https://www.facebook.com/StuckeysCorporation/Instagram: https://www.instagram.com/stuckeys_pecans/
Stephanie Stuckey -
Dan Pincus is the AVP of Sponsorships and Promotions for MetLife. Founded in 1868, MetLife is one of the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries.
Since September 2011, Dan has been accountable for leading global partnership marketing and the team responsible for activating promotions to create energy and enthusiasm for the MetLife brand.In his position, Dan manages several of MetLife’s most important brand assets; this includes MetLife Stadium and the MetLife Dome in Japan. Other MetLife partnerships include the New York Giants, New York Jets, PGA TOUR, Metropolitan Golf Association, The PGA of America Golf Clinics for Women and U.S. Chamber of Commerce. In 2015, Leaders recognized Mr. Pincus as finalist for its 40 under award, a celebration of the best talent in the business of sport globally.
Dan is a University of Maryland graduate, who currently resides in New Jersey with his wife, Danna, and their son Zachary (8) and daughter Kylie (6).
LEARN MORE & CONNECT:
LinkedIn: https://www.linkedin.com/in/daniel-foster-pincus/
Dan PincusMetLife
Website: https://www.MetLife.comLinkedIn: https://www.linkedin.com/company/metlife/FB: https://www.facebook.com/metlife/ -
Chris Panebianco is the Chief Marketing Officer for Bankers Healthcare Group (BHG), a financial solutions provider to healthcare and other professionals in the U.S. Since 2001, BHG has provided more than $6 billion in financial solutions to thousands of satisfied customers nationwide.
Growing up the son of a potato farmer, Chris got his hands dirty from a young age, learning the necessity of grit, integrity, and tenacity. Today, as Chief Marketing Officer at Bankers Healthcare (BHG), Chris applies these values to everything he does, because financing is about more than money. It’s about real people with real needs and dreams.
Since joining BHG twelve years ago, Chris’s mantra is to run through walls and see opportunities where others see obstacles. He’s recruited some of the most talented marketers in the industry to form an integrated in-house division—tripling it in size in the last three years—that leverages the latest innovations in data, analytics, traditional, and digital marketing across BHG’s companies. Under Chris’s leadership, the marketing team has helped the company’s success in funding over $7 billion in financial solutions, launching new products, and building BHG’s family of brands.
Chris is also host of The Impact Series, a BHG podcast that features honest, powerful conversations with employees who make an impact. Listeners hear first-hand stories about BHG, and take away lessons in life, leadership, and how to succeed in your career.LEARN MORE & CONNECT:
LinkedIn: https://www.linkedin.com/in/reallychrisp/Twitter: @reallychrisp78Instagram: @reallychrisp
Chris Panebianco:BHG
Website: https://www.bankershealthcaregroup.comLinkedIn: https://www.linkedin.com/company/bankers-healthcare-group-inc-FB: www.facebook.com/BankersHealthcareGroup/Twitter: @bhgstatInstagram: Corporate: @bankershealthcaregroupCulture: @insidebhg -
David Reid is the Chief Technology Officer and Chief Marketing Officer for NOV, a global leader in the design, manufacturing, and sale of equipment and components used in oil and gas drilling and production operations, and the provision of oilfield services to the oil and gas industry.
David’s life and career has focused on the development of people, business, technology and culture. He has been a pioneer and champion of strategic growth in technology, business models, machine design, and industrial digitization. He is a global public speaker on innovation, change, and leadership, as well as being an advocate in addressing modern slavery. David serves on the boards of the Society of Petroleum Engineers, an NOV and Schlumberger’s Joint Venture IntelliServ, and Redeemed, a trauma informed recovery program for sex trafficking survivors.
David has written many published technical papers and magazine articles, with patents in drilling systems and automation. He has founded industry groups in technology, diversity and inclusion, a startup village, and RedM, a pro-bono crowdsourcing organization. A winning team member of the first Rockets and Rigs hackathon with a NASA patent-based start-up company, Permittivity, also serving on their board.
LinkedIn: www.linkedin.com/in/davidreidTwitter: @david3reid
LEARN MORE & CONNECT
David ReidNOV
Website: www.nov.comFacebook: @NOVGlobal Instagram: @NOVGlobalredM
Website: www.joinredm.comFacebook: RedM The MovementInstagram: RedM The Movement -
Erin Griffin is the VP of Marketing & Communications for Riddell Sports Group (Riddell), a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories.
Erin has been with Riddell for 8 years and is a member of Riddell's executive leadership team, and is also Vice President of Corporate Communications for Riddell's parent company, BRG Sports. In this discussion, Erin talks about the impact of COVID-19 on the sports and football communities, new product enhancements and technologies, importance of their partnerships, and her thoughts on Sarah Fuller and how she put a major spotlight on women in football!
Facebook: www.facebook.com/riddellsportsTwitter: @RiddellSports Instagram: @RiddellSports LinkedIn: www.linkedin.com/company/riddell -
On this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer loyalty.
As an early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national marijuana brands. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP designed to change the face of plant-based medicine and mainstream healthcare. As CEO, he guided Gofire’s marketing, product development, software and sales, helping to bring the company’s first metered dose inhaler to market, while developing the company’s next generation products intended to redefine how mainstream medicine could be delivered and monitored for adherence and efficacy. Previously, Hodas served as COO for General Cannabis Corporation, a publicly traded company consisting of several ancillary businesses. Hodas’ experience also includes positions as Sr. Director of Corporate Communications for Frontier Airlines, as well as agency experience at Vladimir Jones where he was a partner and Ogilvy Public Relations. Hodas has also taught as an adjunct marketing professor at the University of Denver Daniels College of Business.
He graduated from the University of Denver, receiving his master’s degree in mass communications and public relations after earning a bachelor’s degree from the University of Texas.
Instagram@wana.brands
@joehodas
Twitter@JoeHodas
@wanabrands
LinkedIn
/joehodas
/wana-brands
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On this episode of The WHY MARKETING Podcast we sit down with Michelle Edgar, the VP of Brand Marketing at Epic Records to talk about how her career journey came full circle after she decided to follow the music.
We also spend time exploring her passion projects working with The XX Project & Music Unites, and how the music industry has been impacted by the Coronavirus Pandemic. So enjoy the show!
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As an executive in the entertainment business for over a decade, Michelle's expertise and focus is securing partnerships for her artists as VP brand marketing at Epic Records with clients including Travis Scott, Rick Ross, Black Eyed Peas, Wu Tang Clan, Madison Beer and Monsta X. She also secured key sponsors American Express, Shea Moisture, Kering, Morgan Stanley for 2019 Spirit of Life Gala honoring Epic Records Chairman and CEO Sylvia Rhone.She formerly was a branding agent at ICM Partners for artists across all genres of music. Her clients included Mary J. Blige, Anderson Paak, Migos, H.E.R., to power women including Bozoma St. John, Debra Lee and Tina Knowles. She has previously worked at FRUKT, KIDinaKORNER, Red Light Management and Warner Bros Records, focusing on strategic partnerships and artist development. She has worked on campaigns for the likes of Mary J. Blige, Ne-Yo, Estelle, Imagine Dragons, The Black Keys, Skylar Grey, Theophilus London, Gary Clark Jr., Miguel and Josh Groban.
Michelle Edgar founded The XX Project over 8 years ago and has made it part of her everyday life to inspire and empower women in business through this network and platform by providing leading women in business with resources and tools to enhance their lives to propel business forward. The XX Project has curated over 100 events across NY, Los Angeles and San Francisco featuring industry leaders including Soledad O'Brien, Debra Lee, Tina Knowles, Suzanne DePasse, Lavinia Errico and Ty Stiklorius.
She is also the Executive Director of Music Unites, a non-profit funding after-school music education programs to empower youth through music. With programs across New York, Chicago and Los Angeles, Music Unites is focused on its Music-Versity digital series in partnership with the Compton Unified School district over the next few months to help empower students through through this challenging climate.
Links:
www.epicrecords.com www.thexxproject.comwww.musicunites.org -
On this episode of the why marketing podcast, John and I are talking brand re-positioning with Sona Bajaria the Vice President of Marketing for Pernod Ricard USA.
Sona Bajaria has held the position of Vice President of Marketing for The Glenlivet & High End Irish Whiskies at Pernod Ricard USA since September 2016. Most recently, Sona has been spearheading a powerful new brand re-positioning for The Glenlivet single malt whisky that aims to challenge assumptions and values that are no longer relevant in today’s modern world, in an effort to drive societal progress and inclusiveness. In June 2018, Sona also expanded her portfolio scope to include Chivas Regal and Gins (Beefeater & Seagram’s).Sona has more than 20 years’ experience in building and transforming consumer brands, with a passion for purpose driven marketing. Prior to her role as VP, Sona spent 5 years building the Jameson Irish Whisky portfolio (#1 Irish Whisky with 80% market share). Sona is also a sponsor of the Women’s Network at Pernod Ricard USA, developing initiatives that drive equality & diversity in the workplace.
Prior to joining Pernod Ricard USA, Sona worked at leading CPG companies including Avon and Unilever working to build Dove’s self-esteem campaign for young girls, concepting and implementing marketing initiatives that transform a brand into an icon of empowerment.
Sona holds a Bachelor of Science mastering in biopsychology from the University of Michigan, MI and an MBA from Northwestern University's Kellogg School of Management, IL, co-publishing a Harvard Business School Case Study: YouTube, Google, and the Rise of Internet Video.
Facebook: https://www.facebook.com/pages/category/Personal-Blog/Sona-Bajaria-705004519895495/Instagram: @SonaBaj
Twitter: @SonaBajaria
Links to products:
https://www.theglenlivet.com/en-US https://www.redbreastwhiskey.com/en-US/https://www.chivas.com/en-UShttps://jeffersonsbourbon.com/https://www.beefeatergin.com/en-US -
On this episode of The WHY MARKETING Podcast, John and I have the pleasure of sitting down and having a candid conversation with Raegan Moya-Jones, about her career journey and how it’s taken her from babies to moonshine. And, if that’s not enough, she even shares with us what she looks like when she dances!
More about Raegan Moya-Jones from her website, www.RaeganMoyaJones.com:
Co-Founder of Saint Luna, Founder aden + anais, Entrepreneur, Philanthropist, Public Speaker and MotherIn 2006, Raegan co-founded aden + anais, the baby lifestyle brand globally recognized for its high-quality design driven muslin swaddles and baby products. Raegan continued to work full-time in her sales role at The Economist Group until May 2009 when she left to run aden + anais in a full-time capacity as the brand’s sole owner eventually selling the company in 2013 and continuing on as CEO until 2017.
In 2014 Raegan was named as one of EY’s Entrepreneurs of the Year, considered one of the most prestigious business awards in the world. Raegan now serves as one of the judges on the program. aden + anais was named to SmartCEO’s 2015 Future 50 list, as well as by Crain’s New York Business for three consecutive years on their Fast 50 list. The Fast 50 feature highlights New York’s most successful and innovative companies for their growth, strategies and success. aden + anais was also recognized for a 338% growth rate and a reported revenue of $41.7 million in 2013.
Raegan has most recently co-founded Saint Luna, a premium moonshine brand that was released in the United States in March 2019.
Raegan sits on the board of directors for Hopeland, a nonprofit created to pioneer innovative solutions and build new partnerships to prevent family separation, reunify children who are separated from their families, and mobilize a movement of families to support children who are growing up outside of family care.
Raegan is the author of What It Takes – the story of her entrepreneurial journey from the kitchen table to a 100 million dollar global business—being published by Portfolio – Penguin Random House in the United States, United Kingdom and Australia, May 7th, 2019.
Currently, Raegan resides in DUMBO Brooklyn, with her husband and four daughters.
https://www.instagram.com/raeganmoyajoneshttps://www.linkedin.com/in/raegan-moya-jones-024b1113
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