Episodi

  • In her Year 1ne, Sakshi worked as a Performance Marketer at Cello, one of Indiaā€™s leading brands for housewares and products for commercial kitchens and restaurants. But recently, she decided to go back to school to complete a masterā€™s degree in digital marketing in Ireland. So weā€™ve got a lot to talk about working in marketing and learning marketing.šŸ‘©ā€šŸŽ“

    Some of the highlights from Sakshi and Blairā€™s chat include how to develop basic marketing skills to help get your first job if your undergraduate isnā€™t in marketing, the importance of being realistic and telling the truth in the job search; and, the big decision to quit your job and move internationally to go to school to do a Masterā€™s degree in Digital Marketing.

    šŸ—£ļøā€ÆIn This Episode
    Getting to Day 1ne: The Job Search
    0:35 | Introduction from Sakshi
    1:25 | What attracted you to get into marketing?
    2:50 | Developing basic marketing skills to help get the job
    6:50 | How did you get your first marketing job?
    8:45 | The importance of being realistic and telling the truth in the job search

    Sakshiā€™s Year 1ne @ Cello and going back to school
    12:10 | Overview of Cello
    14:10 | What is a typical week as a Performance Marketer?
    17:25 | Essential skills for performance marketing
    20:00 | Going back to school to do a Masterā€™s in Digital Marketing
    23:25 | Why did you decide to study internationally?
    26:30 | Whatā€™s on your mind in marketing right now?

    Thingā€™s Iā€™ve Learned in Year 1ne
    31:20 | Rookie mistake on making calculation errors
    36:15 | Lesson learned to keep on learning
    37:35 | Pro tip to do online certifications to get familiar with marketing software

    šŸ”— Links and Resources
    Connect with Sakshi Dubey: LinkedIn | Instagram
    Brands/organizations: Cello | University College Dublin
    Marketing and media tools: Microsoft Excel | Amazon Advertising | Flipkart
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notesā€Æand more goodnessā€Æ

  • In her Year 1ne, Daniella works as an Account Executive at FCB, which is one of the largest global advertising agency networks and is part of the Interpublic Group. If youā€™re interested in what life is like in big time advertising and doing award-winning work then this episodeā€™s for you!šŸ†

    Some of the highlights from Daniella and Blairā€™s chat include how the devil is in managing the details in client service at an advertising agency, why ā€œdoing the dirty workā€ is essential to learning; and, a productivity tip to help you organize your day and week.

    šŸ—£ļø In This Episode
    Daniellaā€™s Year 1ne @ FCB
    0:38 | Introduction from Daniella
    1:40 | Going from psychology to marketing
    4:00 | What is a typical week as an Account Executive?
    7:20 | Overview of FCB
    11:30 | Getting promoted in client service
    12:20 | Working in an award-winning environment
    15:50 | What is a Gamer Relations Specialist?
    19:20 | Whatā€™s on your mind in marketing right now?
    24:05 | Talking about her ā€œvery smallā€ media company
    27:00 | Why proofing creative is critical in client service

    Getting to Day 1ne: The Job Search
    30:45 | What attracted you to get into marketing?
    32:10 | How getting noticed helped her get the job
    38:25 | Hardest part of the job search
    42:20 | Why ā€œdoing the dirty workā€ is essential to learning
    43:25 | The ā€œWhatā€™s your favourite brand?ā€ question

    Thingā€™s Iā€™ve Learned in Year 1ne
    46:20 | Rookie mistake on using the wrong tone in client communication
    49:30 | Lesson learned to be organized
    50:40 | Pro tip for productivity: Big 3, Medium 5, X Next

    šŸ”— Links and Resources
    Connect with Daniella Okezie: LinkedIn | Instagram
    Brands/organizations: FCB | Interpublic Group | BMO | Wilfred Laurier University | George Brown College
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

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  • In her Year 1ne, Asmita works as a Brand Strategist at Jack in the Box, a digital marketing agency based in India where sheā€™s worked on advertising for global brands like Cadbury, Lays and Neutrogena. Asmita is also an Instagram creator. Under the handle @branding.Asmita, she shares her knowledge and insights on the intricacies of branding, marketing, and the power of storytelling in shaping a brand's narrative.šŸ—£ļø

    Some of the highlights from Asmita and Blairā€™s chat include what a ā€˜Visumeā€™ is and why itā€™s important, THE number 1 rule of marketing; and, how her Hire Asmita campaign got her hired quickly after finishing school.

    šŸ—£ļø In This Episode
    Asmitaā€™s Year 1ne @ Jack in the Box and branding.Asmita
    0:41 | Introduction from Asmita
    2:40 | Overview of Jack in the Box
    4:40 | What is a typical week as a Brand Strategist in an agency?
    7:50 | Using 4-quadrant advertising framework for planning
    10:40 | How can competitive debating help with being a marketer?
    11:45 | Overview of branding.Asmita
    16:20 | Hot topics for the branding.Asmita audience
    20:15 | Whatā€™s on your mind in marketing right now?

    Getting to Day 1ne: The Job Search
    24:50 | Preparing her Hire Asmita campaign
    28:00 | How did you get the job?
    30:35 | Hardest part of the job search
    34:50 | The ā€œWhatā€™s your favourite brand?ā€ question

    Thingā€™s Iā€™ve Learned in Year 1ne
    36:50 | Rookie mistake on not accepting responsibility for making a mistake
    38:40 | Lesson learned on THE number 1 rule of marketing
    39:35 | Pro tip on asking as many questions as you can

    šŸ”— Links and Resources
    Connect with Asmita Chugh: LinkedIn | Instagram
    Brands/organizations: Jack in the Box | Schbang | Talented
    Marketing and media tools: Canva
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In his Year 1ne, Tristan has worked in multiple roles doing business-to-business (B2B) marketing with a focus on inbound marketing using social media. Heā€™s done this work for brands such as CanadaHelps, PharmaGuideand Philips. Recently, Tristan started Beyond Redemption, a consulting firm that leverages awards and points-based travel to help small businesses travel better and reduce their expenses. āœˆļø

    Some of the highlights from Tristan and Blairā€™s chat include how starting in consumer packaged goods (CPG) marketing is like a ā€œgolden ticketā€, we nerd out over the cover letter; and, why you should consider working in a not-for-profit or charity.

    šŸ—£ļø In This Episode
    Tristanā€™s Year 1ne @ PharmaGuide and Beyond Redemption
    0:46 | Introduction from Tristan
    1:50 | Working as a ā€œmarketing team of oneā€ at the startup PharmaGuide
    7:10 | Overview of Pharmaguide
    8:55 | When in doubtā€¦start with organic marketing communication strategies
    11:45 | How sales and marketing must be partners
    13:50 | What sparked your interest in B2B marketing?
    16:25 | Doing marketing for Ariana Grande
    18:00 | Overview of his travel startup Beyond Redemption
    25:25 | Whatā€™s on your mind in marketing right now?

    Getting to Day 1ne: The Job Search
    29:00 | How did you get the job?
    30:50 | Shhā€¦Secret job sources other than LinkedIn
    32:00 | Working in marketing for a not-for-profit or a charity
    38:55 | Hardest part of the job search
    40:55 | Nerding out over the cover letter
    46:20 | The ā€œWhatā€™s your favourite brand?ā€ question

    Thingā€™s Iā€™ve Learned in Year 1ne
    52:05 | Lesson learned on how picking the right job can set you apart
    54:25 |Pro tip on starting in Consumer Packaged Goods (CPG) marketing is like a ā€œgolden ticketā€

    šŸ”— Links and Resources
    Connect with Tristan Choa: LinkedIn
    Brands/organizations: Beyond Redemption | PharmaGuide | Charity Village | Canadian Blood Services | General Mills | Procter & Gamble (P&G)
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In her Year 1ne, Morolayo (ā€œLayoā€) has worked in the non-profit sector as a Marketing and Social Media Specialist at Nankind, an organization that provides free supportive care to families affected by cancer; and prior to this she was in Community Engagement at Wealthsimple Foundation. Morolayo also worked for four years agency-side in
    Nigeria before moving to Canada to exploring her creative and
    purpose-driven passions further. šŸ¤—

    Some of the highlights from Layo and Blairā€™s chat include how focusing on a niche sector helps in the job search, the difference between working agency vs. client-side in marketing communications; and, why sometimes ā€œyou need to slow down to speed upā€.

    šŸ—£ļø In This Episode
    Morolayoā€™s Year 1ne @ Nankind
    1:05 | Introduction from Layo
    1:40 | Overview of Nankind
    12:30 | How can you volunteer with Nankind?
    15:05 | Working in marketing for Nankind
    18:30 | Did you want a digital marketing generalist role?
    21:10 | Working in community engagement at Wealthsimple Foundation
    23:20 | Whatā€™s on your mind in marketing right now?
    24:40 | Talking about a sensitive topic like cancer
    27:15 | Whatā€™s the brand voice for Nankind?

    Getting to Day 1ne: The Job Search
    29:15 | Making the move to Canada
    32:25 | Deciding to shift from agency to client side
    34:25 | How did you get the job?
    40:35 | Hardest part of the job search
    44:15 | The ā€œWhatā€™s your favourite brand?ā€ question
    48:10 | Turning the tablesā€¦ā€Whatā€™s Blairā€™s favourite brand?ā€

    Thingā€™s Iā€™ve Learned in Year 1ne
    50:20 | Rookie mistake on jumping into things too quickly
    54:25 | Pro tip that curiousity can take you a long way

    šŸ”— Links and Resources
    Connect with Morolayo Folami: LinkedIn | Website | Instagram | TikTok
    Brands/organizations: Nankind | Wealthsimple Foundation | George Brown College | Black Students Success Network (BSSN) | Netflix | Aldo | Patagonia
    Marketing and media tools: Google Grants
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In her Year 1ne, Hannah works as a Growth Marketer at Growclass, a marketing training course. She started as Digital Marketing Intern and has since been promoted to Associate Growth Marketer and then Growth Marketer. Hannah loves connecting with people through her marketing superpowers of email marketing, copywriting, and community management. šŸ¤—

    Some of the highlights from Hannah and Blairā€™s chat include the importance of having empathy as a marketer, a rookie mistake of not checking your links; and how the Barbie brand captured hearts and minds in summer 2023.

    In This Episode šŸ—£ļø
    Hannahā€™s Year 1ne @ Growclass
    1:20 | Introduction from Hannah
    2:00 | Overview of Growclass
    3:40 | What does a Growth Marketer do?
    6:10 | Talking more about email marketing
    7:45 | Essential software and tools
    8:50 | Essential human skills
    12:00 | Whatā€™s on your mind in marketing right now?

    Getting to Day 1ne: The Job Search
    14:30 | Getting hired at Growclass
    17:00 | Evolving from an Intern to a Growth Marketer
    19:55 | Hardest part of the job search
    21:30 | How can organizations better communicate entry-level jobs?
    25:00 | The ā€œWhatā€™s your favourite brand?ā€ question

    Thingā€™s Iā€™ve Learned in Year 1ne
    29:00 | Rookie mistake on not testing links before sending email
    32:45 | Lesson learned that failure is feedback
    33:35 | Pro tip that nothing worth having comes easy

    The Hottest of Links and Resources šŸ”„
    Connect with Hannah Permell: LinkedIn
    Brands/organizations: Growclass | George Brown College
    Marketing and media tools: Autopilot | Google Analytics 4 | Zoom | Slack | Zapier | Luma
    Books: The Alchemist | Think and Grow Rich | The Mountain Is You
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In his Year 1ne, Nathan works as an SEO Strategist at Flywheel Digital, a boutique growth marketing agency. The truth is Nathan started out as a life science student in the pursuit of medical school only to have an MCAT seminar deliver an earth-shattering awakening about how much time he would have to commit to getting there, so Nathan chose the next best thingā€¦to get into digital marketing.šŸ˜±

    Some of the highlights from Nathan and Blairā€™s chat include the real deal of what being an SEO is all about, how medicine, law and SEO are similar; and the time that ChatGPT let him down.

    In This Episode šŸ—£ļø
    Nathanā€™s Year 1ne @ Flywheel Digital
    1:42 | Introduction from Nathan
    4:05 | Overview of Flywheel Digital
    5:25 | Working as SEO Strategist
    7:50 | Doing link building for SEO
    9:25 | Essential software and tools
    11:00 | Deciding to drop med school and get into marketing
    13:15 | Nerding out on SEO
    14:30 | Essential human skills
    18:50 | Whatā€™s on your mind in marketing right now?

    Getting to Day 1ne: The Job Search
    21:05 | Getting hired at Flywheel Digital
    24:10 | Learning about SEO while looking for SEO job
    25:10 | Talking about technical SEO
    26:35 | Hardest part of the job search
    28:30 | Onboarding experience at Flywheel Digital
    29:10 | The ā€œWhatā€™s your favourite brand?ā€ question
    33:00 | Hot tips for content marketing and SEO for small organizations
    41:00 | Being creative in marketing

    Thingā€™s Iā€™ve Learned in Year 1ne
    44:15 | Rookie mistake on trusting ChatGPT too much
    45:15 | Lesson learned to communicate succinctly

    The Hottest of Links and Resources šŸ”„
    Connect with Nathan Smith: LinkedIn
    Brands/organizations: Flywheel Digital | ChatGPT | Wayfair | HubSpot
    Marketing and media tools: Skillshop with Google | Google Search Console | Google Analytics 4 | Google Chrome Developer Tools | Ahrefs | Semrush | BlueArray Technical SEO Certificate | YouTube
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In her Year 1ne, Rihanna works as a Search Marketing Specialist, primarily focusing on Search Engine Optimization (SEO) at Canadian Automobile Association (CAA), a not-for-profit made up of eight regional automobile clubs serving over 6 million members in Canada. Sheā€™s an in-house SEO expert for two automobile clubsā€”CAA South Central Ontario and CAA Manitobaā€“doing in page optimization for multiple websites to ensure search results (in Google and other search engines such as Bing) are relevant and create a positive user experience. šŸš˜

    Some of the highlights from Rihanna and Blairā€™s chat include how being an SEO is the most mysterious job in marketing, the practice of turning an unsuccessful job interview into a moment of reflection; and, the importance of using simple words in marketing.

    In This Episode šŸ—£ļø
    Rihannaā€™s Year 1ne @ CAA
    1:47 | Introduction from Rihanna
    2:35 | Overview of CAA
    4:50 | Working as a Search Marketing Specialist
    9:35 | SEO is detective work
    13:20 | Essential human skills
    15:10 | Essential software and tools
    16:50 | Changing careers from polymer engineering into SEO
    22:15 | Whatā€™s on your mind in marketing right now?

    Getting to Day 1ne: The Job Search
    24:50 | Getting hired at CAA
    28:00 | Preparing for the interview process
    28:40 | Hardest part of the job search
    30:40 | The ā€œWhatā€™s your favourite brand?ā€ question
    33:15 | How to balance user attention span vs. right amount of information for the user

    Thingā€™s Iā€™ve Learned in Year 1ne
    36:10 | Rookie mistake of using acronyms and jargon
    38:50 | Lesson learned to practice patience
    41:55 | Pro tip to share your ideas

    The Hottest of Links and Resources šŸ”„
    Connect with Reyhaneh (ā€œRihannaā€) Hosseini: LinkedIn
    Brands/organizations: Canadian Automobile Association (CAA) | CAA South Central Ontario | CAA Manitoba | TD Insurance
    Marketing and media tools: Microsoft Excel | Google Analytics 4 (GA4) | Google Search Console | BrightEdge
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In his Year 1ne(ish), Alex works as a Search Engine Marketing (SEM) Manager at Saatchi & Saatchi, a global advertising agency thatā€™s part of the Publicis Group. I just under two years, heā€™s progressed through four roles in paid search advertising from SEM Intern to SEM Coordinator to SEM Specialist to SEM Manager. šŸ“ˆ

    Some of the highlights from Alex and Blairā€™s chat include the progression of his four roles and what changed with each one, which brand stands out as the ā€œking of contentā€ by being memorable; and, why you need to spend the entire advertising budget youā€™re given.

    In This Episode šŸ—£ļø
    Alexā€™s Year 1ne @ Saatchi & Saatchi
    1:30 | Introduction from Alex
    2:15 | Overview of Saatchi & Saatchi
    4:50 | Progressing from SEM Intern to SEM Manager
    13:45 | The specifics of search marketing
    17:00 | Essential software and tools
    18:35 | Writing ads in Microsoft Excel?!?!
    22:20 | Whatā€™s on your mind in marketing right now?

    Getting to Day 1ne: The Job Search
    27:20 | Switching from sports management to digital marketing
    29:30 | Why digital marketing?
    31:00 | Getting hired at Saatchi & Saatchi
    32:40 | Optimizing your LinkedIn profile
    35:10 | Hardest part of the job search
    37:30 | The ā€œWhatā€™s your favourite brand?ā€ question

    Thingā€™s Iā€™ve Learned in Year 1ne
    39:40 | Rookie mistake that itā€™s easy to make small mistakes in paid search
    40:45 | Pro tip as an Intern itā€™s all about learning
    41:25 | Lesson learned to spend the media budget youā€™re given

    The Hottest of Links and Resources šŸ”„
    Connect with Alex Carter: LinkedIn
    Brands/organizations: Saatchi & Saatchi | Publicis Group | Brock University | George Brown College | Red Bull
    Marketing and media tools: Google Ads Editor | Google Ads | Google Search Ads 360 | Microsoft Advertising | Microsoft Excel
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In her Year 1ne, Sophie has worked in a few different contract roles and is currently a Social Media Manager at Paradigm Public Relations, where she manages the social media accounts for seven different clients! Prior to this, Sophie worked at JLM Strategic Marketing, a marketing agency specializing in brand experience or experiential marketing.šŸ¤³

    Some of the highlights from Sophie and Blairā€™s chat include the importance of tracking your on-the-job ā€œwinsā€ as they happen, working with a recruiter as part of your job search; and, why itā€™s important to believe that you own your seat at the table.

    In This Episode šŸ—£ļø
    Sophieā€™s Year 1ne @ Paradigm Public Relations (PR)
    1:30 | Introduction from Sophie
    3:00 | Overview of Paradigm PR
    5:05 | Working as a Social Media Manager
    8:00 | Other Year 1ne jobs before Paradigm PR
    9:15 | Why work in social media marketing?
    10:20 | Essential software and tools
    11:10 | Exciting things in this new job at Paradigm PR
    13:50 | What is a ā€œboostā€ on social media?
    16:40 | Whatā€™s on your mind in marketing right now?
    18:45 | Juggling relationships with multiple brand managers

    Getting to Day 1ne: The Job Search
    20:25 | Getting recruited on LinkedIn
    24:15 | Working with a recruitment company
    25:00 | Say youā€™re looking for a job
    27:00 | Hardest part of the job search
    28:00 | Pro tip on tracking your wins/accomplishments
    30:05 | Transferrable skills from dancing
    33:05 | The ā€œWhatā€™s your favourite brand?ā€ question

    Thingā€™s Iā€™ve Learned in Year 1ne
    35:10 | Rookie mistake on being afraid to share
    36:55 | Lesson learned to not ā€œpigeon holeā€ yourself
    38:00 | Pro tip that working in marketing is fun!

    The Hottest of Links and Resources šŸ”„
    Connect with Sophie Cugliari: LinkedIn
    Brands/organizations: Paradigm Public Relations | JLM Strategic Marketing | The Inkey List | George Brown College | Edgewell Personal Care | Bulldog Skincare | Hawaiian Tropic | Under Armour
    Marketing and media tools: Brandwatch | Hootsuite
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In his Year 1ne, Zack works as an Assistant Brand Manager at General Mills, where heā€™s done marketing on cereal brands including Cheerios, Lucky Charms and Cinnamon Toast Crunch.šŸ„£

    Some of the highlights from Zack and Blairā€™s chat include three different ways to deliver value to a customer, which player on the football field a brand manager would be; and, how Zack realizes how stupid he is every three months!

    In This Episode šŸ—£ļø
    Zackā€™s Year 1ne @ General Mills
    1:40 | Introduction from Zack
    2:30 | Overview of General Mills
    4:45 | Working as an Assistant Brand Manager
    7:10 | Does brand management include marketing communication?
    9:30 | What does CPG mean?
    10:10 | Managing a global brand like Cheerios
    12:15 | Essential skills for a brand manager
    15:50 | Developing your analytics skills
    19:50 | Which football position is brand manager most like?
    24:20 | Essential software and tools
    26:15 | Whatā€™s on your mind in marketing right now?
    31:50 | How to deliver value to consumers in a recession

    Getting to Day 1ne: The Job Search
    34:50 | Getting hired at General Mills
    39:00 | Trusting the process
    40:15 | Hardest part of the job search
    41:55 | The ā€œWhatā€™s your favourite brand?ā€ question

    Thingā€™s Iā€™ve Learned in Year 1ne
    48:25 | Lesson learned becoming ā€œslightly less stupid"
    51:00 | Pro tip on writing fewer notes
    53:50 | Lesson learned about Imposter Syndrome
    56:20 | Lesson learned on ups and downs

    The Hottest of Links and Resources šŸ”„
    Connect with Zack Bloch: LinkedIn
    Brands/organizations: General Mills | Cheerios | Ivey Business School | Labatt Breweries | Apple | Coca-Cola | Bubly
    Marketing and media tools: Microsoft 365 | Nielsen | Tableau | ChatGPT
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In her Year 1ne, Sonia works as a Social Media Assistant at Ontario Parks, in the Ministry of Environment, Conservation and Parks for the Government of Ontario, where sheā€™s your friendly neighbourhood squirrelā€¦Iā€™ll let her explain.šŸæļø
    (yes, I know that's a chipmunk, thereā€™s no squirrel emoji. šŸ¤·)

    Some of the highlights from Sonia and Blairā€™s chat include the process for doing social media marketing in a government organization, how to answer the ā€œtell us why we should hire you for this job?ā€ question; and, how the National Parks Service is hilariousā€¦who knew!

    In This Episode šŸ—£ļø
    Soniaā€™s Year 1ne @ Ontario Parks
    1:45 | Introduction from Sonia
    2:15 | Overview of Ontario Parks
    3:20 | Working in social media marketing for a government organization
    4:55 | The planning process for social content
    7:40 | Doing community management
    9:50 | Collaborating central-to-local with each provincial park team
    12:00 | Being ā€œyour friendly neighbourhood squirrelā€
    14:25 | How marketing helps with conservation efforts
    16:25 | How did previous work in conservation help with this job?
    20:00 | Asking the question
    21:25 | Whatā€™s on your mind in marketing right now?
    23:00 | Attentionā€¦and long-form vs. short form content

    Getting to Day 1ne: The Job Search
    27:25 | Finding the ā€œsparkā€ in what you do
    29:00 | Getting hired at Ontario Parks
    30:00 | The ā€œTell us why we should hire you for this job?ā€ question
    32:50 | Hardest part of the job search
    35:00 | Not playing the job application numbers game
    37:00 | The ā€œWhatā€™s your favourite brand?ā€ question

    Thingā€™s Iā€™ve Learned in Year 1ne
    39:00 | Mistake made on not speaking up when things get overwhelming
    42:25 | Lesson learned on keeping the message ā€œclear, concise and compellingā€

    The Hottest of Links and Resources šŸ”„
    Connect with Sonia Dharni: LinkedIn | Website | Instagram | TikTok
    Brands/organizations: George Brown College | Canadian Wildlife Federation | Ontario Parks (Website) | Ontario Parks (Instagram) | Ontario Parks (Twitter) | National Park Service (Website) | National Park Service (Instagram)
    Marketing and media tools: Sprout Social | Microsoft Excel
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In her Year 1ne, Laurel works as an Account Strategist at Aber Group, an independent online advertising agency, where she plans and manages advertising campaigns for her client and trains new interns.šŸ‘©ā€šŸ«

    Some of the highlights from Laurel and Blairā€™s chat include why itā€™s important to ask the question as an intern, how everybody is a math person; and, how Sephora sparkles while Bubly ā€œBublĆ©ā€™sā€ as brands that do good marketing.

    In This Episode šŸ—£ļø
    Laurelā€™s Year 1ne @ Aber Group
    2:20 | Introduction from Laurel
    3:25 | Overview of Aber Group
    5:55 | Working as an Account Strategist in advertising
    9:20 | ā€œThe beauty of advertisingā€
    11:35 | Talking about the Laurel Musical blog
    14:50 | Becoming a ā€œmath personā€
    18:20 | How to stand out as an intern
    20:05 | Whatā€™s on your mind in marketing right now?

    Getting to Day 1ne: The Job Search
    27:55 | Getting hired at Aber Group
    30:55 | Networking with one specific question
    33:50 | Advertising agency vs. brand/client-side marketing?
    38:00 | Hardest part of the job search
    41:15 | Reflecting for self-awareness
    42:25 | The ā€œWhatā€™s your favourite brand?ā€ question

    Thingā€™s Iā€™ve Learned in Year 1ne
    45:55 | Rookie mistake made by deleting a campaign
    48:40 | Lesson learned on being more analytic than imagined
    50:25 | Pro tip that a presentation is a performance

    The Hottest of Links and Resources šŸ”„
    Connect with Laurel Astridge: LinkedIn | Website | YouTube | Pinterest
    Brands/organizations: Aber Group | George Brown College | Khan Academy | Sephora | Bubly
    Marketing and media tools: Google Ad Grants | Meta Business Suite | Google Ads | Yahoo DSP | StackAdapt | Google Analytics | Microsoft Excel | ChatGPT
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In his Year 1ne, Kunal works as an Associate ā€“ Digital Activation at Initiative, a full-service global media agency, where he works on the programmatic advertising team šŸŽÆ

    Some of the highlights from Kunal and Blairā€™s chat include the steps in the paid advertising campaign lifecycle in a full-service agency, why itā€™s important find your voice in your year one; and, how creating vision boards help Kunal make his goals a realityā€“including his vision board for the job search.

    In This Episode šŸ—£ļø
    Kunalā€™s Year 1ne @ Initiative Media
    1:55 | Introduction from Kunal
    2:10 | Overview of Initiative Media
    3:10 | Working on 35 campaigns in 1 year
    5:30 | Why programmatic advertising?
    7:10 | Outlining the paid advertising campaign lifecycle in a large agency
    14:15 | Essential skills and technologies
    18:30 | The need to ā€œlearn and unlearnā€
    20:05 | Whatā€™s on your mind in marketing right now?

    Getting to Day 1ne: The Job Search
    24:20 | Moving to Canada
    26:45 | The attraction of marketing
    28:40 | Getting hired at Initiative Media
    31:00 | Using vision boards to achieve your goals
    33:15 | Hardest part of the job search
    37:55 | How did previous work experience help?
    39:40 | The ā€œWhatā€™s your favourite brand?ā€ question

    Thingā€™s Iā€™ve Learned in Year 1ne
    41:25 | Mistake made on pushing for a promotion
    45:05 | Rookie mistake on being confident vs. overconfidence
    46:05 | Lesson learned on pacing yourself
    47:05 | Pro tip to try everything twice

    The Hottest of Links and Resources šŸ”„
    Connect with Kunal Makhija: LinkedIn | Website | Instagram | TikTok
    Brands/organizations: Initiative | RBC | George Brown College | Humber College
    Marketing and media tools: Google DV360 | ChatGPT | Microsoft Excel
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In her Year 1ne in Canada, Kruthika (ā€œKruā€) works as an Account Supervisor at the advertising agency King Ursa šŸ‘‘šŸ»

    Some of the highlights from Kru and Blairā€™s chat include why a portfolio of different work will set you apart in the job search, we compare whatā€™s itā€™s like to work in an agency vs. brand/client side; and, how to answer the one question youā€™re gonna get asked in any marketing job interview.

    In This Episode šŸ—£ļø
    Kruā€™s Year 1ne @ King Ursa
    1:53 | Introduction from Kru
    3:10 | Agency overview of King Ursa
    4:50 | Working in advertising as Account Executive vs. Account Supervisor
    8:55 | Managing multiple clients
    11:35 | Working as a marketing communication generalist
    15:45 | Essential technology for client service
    17:55 | Whatā€™s on your mind in marketing right now?

    Getting to Day 1ne: The Job Search
    25:05 | Trying both client-side and advertising agency
    30:30 | Looking for a job in advertising
    33:20 | Getting hired at King Ursa
    35:10 | What to put into your portfolio
    40:05 | Hardest part of the job search
    42:25 | Every work experience is transferrable
    44:30 | The ā€œWhatā€™s your favourite brand?ā€ question

    Thingā€™s Iā€™ve Learned in Year 1ne
    49:05 | Rookie mistake on not looking for mistakes
    50:50 | Lesson learned on setting goals and advocating for yourself

    The Hottest of Links and Resources šŸ”„
    Connect with Kruthika Jayakumar on LinkedIn
    Brands/organizations: King Ursa | Simons | Knix
    Marketing and media tools: Microsoft 365 | Google Workspace | ChatGPT | Jasper.ai
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In his Year 1ne, Ray works as a Sports Content & Media Coordinator at George Brown College in the Athletics and Recreation department šŸ€

    Some of the highlights from Ray and Blairā€™s chat include how his job search journey went full circle over a few years from a coop placement to his current full-time role in content creation for athletics and recreation at George Brown College, what having a ā€œget to jobā€ is; and, the life learning he got from Mrs. Frizzle from The Magic School Busā€¦yes, it was a kids TV show from the 90ā€™s.

    In This Episode šŸ—£
    Rayā€™s Year 1ne @ George Brown College: Athletics and Recreation
    1:40 | A Full Circle Introduction for Ray
    10:40 | Working as Sports Content & Media Coordinator
    15:25 | Having a ā€œI have a get to job!ā€
    16:00 | Planning content for Athletics and Recreation
    23:15 | How other roles at George Brown College prepared you
    25:37 | The lululemon guest experience
    28:35 | Making connections as a youth worker
    30:30 | Everybody is a creative

    Getting to Day 1ne: The Job Search
    33:45 | Getting hired in Athletics and Recreation at George Brown College
    36:30 | Having a learning mindsetĀ­ā€“inspired by Mrs. Frizzle
    39:00 | Frustrations with the job search
    41:00 | Coming around full circle on your passion
    46:15 | Betting on yourselfā€“inspired by Fred VanVleet

    Thingā€™s Iā€™ve Learned in Year 1ne
    49:00 | Rookie mistake on thinking you know everything
    51:35 | Lesson learned on trusting the process

    The Hottest of Links and Resources šŸ”„
    Connect with Ray Harripaul: LinkedIn | Instagram
    Brands/organizations: Formula1 (F1) | Maple Leaf Sports and Entertainment (MLSE) | Ontario Basketball Association | lululemon | George Brown College Athletics | College of Sports Media
    Marketing and media tools: Adobe Creative Cloud
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In her Year 1ne, Rachel works as an Account Manager at Pinterest Canada on the Enterprise ā€“ Consumer Packaged Goods team šŸ“Œ

    Some of the highlights from Rachel and Blairā€™s chat include why it feels good to use and work at Pinterest (which you canā€™t say about many mainstream search engines and social networks), how to write a bulletproof resume; and the need to ā€œbalance being realistic with optimisticā€ to not oversell your skills.

    In This Episode šŸ—£ļø
    Rachelā€™s Year 1ne @ Pinterest Canada
    2:25 | Introduction from Rachel
    3:45 | Did you know Pinterest is a search engine?
    6:10 | What attracted you to Pinterest?
    9:25 | Working as an Account Manager on the advertising team
    13:00 | Brand vs. performance marketing objectives
    15:40 | Delivering compelling data-driven presentations
    19:55 | Talking metrics for paid advertising
    23:00 | Moving from creative to client service
    26:30 | Whatā€™s on your mind in marketing right now?

    Getting to Day 1ne: The Job Search
    31:20 | Getting hired at Pinterest
    32:30 | The bulletproof resume
    34:25 | Balance ā€œbeing optimistic with realisticā€ with your skills
    38:10 | The typical tech company hiring process
    41:40 | Hardest part of the job search
    42:50 | How did previous work experience help

    Thingā€™s Iā€™ve Learned in Year 1ne
    44:55 | Rookie mistake on overselling current skills going into an interview
    46:05 | Rookie mistake on being a perfectionist and risk of burnout
    48:30 | Lesson learned to ā€œraise your handā€
    51:15 | Pro tip on failure

    The Hottest of Links and Resources šŸ”„
    Connect with Rachel Cooper: LinkedIn
    Brands/organizations: Pinterest Canada | StackAdapt
    Marketing and media tools: Pinterest Ads Manager | Microsoft Excel | Salesforce
    Connect with The Year 1neā€™s host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In her Year 1ne, Rebeccaā€™s worked as Social Media Coordinator at Inkbox, the semi-permanent tattoo company ā£ and as Digital Marketing Coordinator at Pocketed, a financial services startup šŸ’°

    After years of post-secondary education in pursuit of a career in teaching, like many, Rebecca was forced to pivot during the pandemic, ultimately landing her in the digital marketing space where she hasnā€™t looked back.

    Some of the highlights from Rebecca and Blairā€™s chat include the importance of a ā€œtaking a shotā€ mindset to help get a job she loves, how thinking about buying shoes can help with the job search; and, why the algorithms are always on her mind.

    In This Episode šŸ—£ļø
    Rebeccaā€™s Year 1ne @ Inkbox
    1:05 | Overview of Inkbox
    2:30 | Working as a social media coordinatorā€¦on a social savvy brand
    5:25 | Discussing the important of user-generated content (UGC)
    7:10 | Dealing with ā€œthe algorithmā€ of social networks
    11:15 | Riding the roller coaster of trending content
    15:20 | Whoā€™s the competition for Inkbox?
    20:35 | Whatā€™s on your mind in marketing right now?

    Getting to Day 1ne: The Job Search
    23:30 | Getting the job at Pocketed
    26:25 | Getting the job at Inkbox
    27:15 | Hardest part of the job search
    29:15 | Turning down a job offer

    Thingā€™s Iā€™ve Learned in Year 1ne
    32:55 | Rookie mistake on not sharing ideas
    35:00 | Lesson learned from ā€œmissing a shotā€
    37:10 | Lesson learned on experimentation

    The Hottest of Links and Resources šŸ”„
    Connect with our guest Rebecca Connolly: LinkedIn
    Brands/organizations: Pocketed | Inkbox | Bic | Indeed
    Marketing and media tools: Hootsuite | Later | Google Analytics | Canto | Geneva | Discord
    Connect with The Year 1neā€™s show host Blair Smith: LinkedIn
    Check out The Year 1neā€™s show website for past episodes, show notes and more goodness

  • In her Year 1ne in Canada, Alia's been working as an Account Manager at OLIVER Agency where she leads campaigns for Manulifeā€™s Insurance, Bank, and Real Estate businesses. Prior to this, Alia worked in banking for almost 9 years in the Middle East & Africa, before deciding to make a career and life change to move to Canada and get into advertising in client service.

    Some of the things that Alia and Blair discuss include how client service is essential ā€œconnective tissueā€ in an advertising agency, the fun of crafting a good creative brief; and, the important questions to answer to better position yourself in the job search.

    Connect with Alia Khadem on LinkedInConnect with Blair Smith on LinkedInCheck out The Year 1neā€™s show website for guest information, past episodes and show notes
  • In his Year 1ne, Ahmed's been working as a Growth Marketing Consultant with international reach. Heā€™s based in Egypt and works with clients in Europe, Middle-East North Africa and the USA across a range of industriesā€“from edtech to fashion to telecommunications.

    Some of the things that Ahmed and Blair discuss include his year one(ish) working in growth marketing, how heā€™s connected the dots across his range of industry experience with the 360Ā° Funnel Mastermind; and, why doing AB testing is essential for online marketing.

    Connect with Ahmed Kamel on LinkedIn | WebsiteConnect with Blair Smith on LinkedInCheck out The Year 1neā€™s show website for guest information, past episodes and show notes