Episodi
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In this episode, Liz and Rachel dive into TechSmith's 2024 Video Viewer Trends Report discussing the key takeaways from the report and how they see these trends in practice - specifically in the MedDevice space.
Related Resources:
TechSmith's 2024 Video Viewer Trends Report
Looking to utilize video in your training in 2025? We'd love to partner with you! Email [email protected].
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Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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This month Liz is joined by Matthew Pierce, a video expert from TechSmith! They chat through why video works well for training and their top considerations for creating and using training videos. Matt challenges us to get curious about the videos we watch in order to create the videos we'd like to see. He also shares a lot of great tips for ensuring your video quality is great, even on budget.
Related Resources:
Matthew Pierce is a video creator, podcast host, instructional designer, and loves to share his knowledge, experience, and expertise. As Learning & Video Ambassador for TechSmith, he hosts The Visual Lounge podcast, leads the TechSmith Academy, and launched the Camtasia Certification program. He has experience in Training, Customer Education, Customer Support, and more. He's a speaker and contributor to learning and development, customer education, and marketing events and conferences.
Connect with us on LinkedIn:
Matthew Pierce
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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Episodi mancanti?
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In this episode, Liz and Rachel discuss a recent eLearning product module which needed more updates than anticipated as it tried to keep up with the product's roadmap. As the product continued to develop and release new software, it quickly became apparent that the investment in eLearning wasn't worth it for such a rapidly changing product. Tune in to hear the low budget solution they offered to the company instead!
Related Resources:Need a consultant who won't waste your money? We'd love to partner with you! Email [email protected] with us on LinkedIn: Cumby ConsultingRachel MedeirosLiz CumbyAbout Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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Executives, as you plan your budget, give training a headcount. Tune in to hear the skills your headcount needs and those they don't. Liz and Rachel discuss how content development and facilitation skills are crucial for the product's success.
Related Resources:Need a consultant to set up a future headcount for success? We'd love to partner with you! Email [email protected] with us on LinkedIn: Cumby ConsultingRachel MedeirosLiz CumbyAbout Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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Have you started your 2025 budget yet? How are you making decisions about where to allocate funds? In this episode, Liz and Rachel discuss what they think companies should think about as they build their budgets for 2025, including which technologies are worth investing in and where companies might be able to cut costs. As always, they return to strategy and ensuring your budget for the coming year is aligned with a clear plan. Related Resources:
Looking to invest in your training program in 2025? We'd love to partner with you! Email [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
This week Liz is joined by Terri Burke, a venture partner, to learn more about how MedTech start ups can and should fundraise. Terri shares what venture capitalists want to know about your value proposition, clinical trial process, technology, pricing strategy, risks, people, and key inflection points. You'll also hear the ways venture capitalists continue to journey with the company after the investment. You may be thinking, "what does this have to do with training?". Liz and Terri also dive in to how VCs think about training and how that training can support the business needs. Related Resources:Terri is known for her investment expertise and business leadership to bring innovative technologies to the market. She leads the Medtech investment practice with Epidarex Capital and has previously founded and led a venture-backed start-up. Terri serves as a mentor for entrepreneurs and serves on both nonprofit and company boards. Connect with us on LinkedIn:
Terri Burke
Cumby ConsultingRachel MedeirosLiz Cumby
About Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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In this episode, Liz & Rachel discuss a recent commercial product launch they worked on in partnership with a company and the other consultants the company had hired. During their conversation, they cover their key learnings from the experience and the action steps they (and the company) took to ensure all deliverables were consistent, on-brand, and on time.
Related Resources:Preparing for your own product launch? We'd love to partner with you! Email [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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Once you've approved the budget for a training consultant, how do you choose which one to hire? In this episode, Liz and Rachel discuss questions you can ask to find the best consultant to meet the training needs of your product and your company. They also offer questions for ensuring that the consultant can successfully partner with your organization to create and implement a new training program.
Related Resources:If you need a training consultant who understands the med device space, we'd love to partner with you! Email [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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In this episode, Liz and Rachel discuss five types of internal bias that may be present as you develop a training strategy and how to overcome that bias - using consultants. Becoming aware of these biases can help you push past "the way we've always done it" to create effective and engaging training.
Related Resources:Need someone to help you uncover your internal biases? We'd love to partner with you! Email [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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In this episode, Liz is joined by Holley Proctor Miller of Grey Matter Marketing to discuss the ways consultants can positively impact medtech organizations. In this episode, you'll hear how consultants can overcome bias and save you time. Liz and Holley also explain why hiring a medtech consultant is a longer-term investment for your company, not a one-time business expense, and what you should do to create a successful partnership.
Related Resources:Holley Miller is the founder and president of Grey Matter Marketing, the exclusive life sciences category device firm providing CEOs a different commercial growth strategy to radically change their company’s trajectory and advance the standard of care in the new healthcare economy.
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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In this episode, Liz and Rachel share a recent experience working with a large, global, capital equipment organization to create a unified training strategy. The company had multiple business units in multiple regions - all working in silos to develop training content, which was focused on the products' features, but lacked any explanation of their benefits.
Through interviews, meetings with a core team, and the review of current materials, Cumby Consulting developed a global training strategy with a new organizational structure. The result: consistent and efficient product training covering both the features and the benefits with unified messaging across the globe.
Related Resources:
Need an efficient and unified training strategy? We'd love to partner with you! Email [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
Executives, this one's for you! Listen in as Liz and Rachel discuss the prime time to set a training strategy for your launch whether you're working with external consultants or building it internally. They'll discuss why it's so important to give this strategy development the time and resources needed to be creative and strategic in the development process.
Related Resources:
Need someone who has the time to develop a scalable training strategy? We'd love to partner with you! Email [email protected].Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting: Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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The Lippitt-Knoster Model for Managing Complex Change explains the six elements required for successful change: vision, consensus, skills, incentives, resources, and an action plan. In this episode, Liz and Rachel discuss the model and the results if just one element is missing.
Throughout their conversation, you'll hear how this model can help ensure a successful med device product launch.
Related Resources:
Need help developing and implementing a training strategy? We'd love to partner with you! Email [email protected].
Subscribe to our newsletter here.
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
In this episode, Liz is joined by Monica Campbell, Sr. Director of Pain Interventions Medical Education and Sales Training at Medtronic. They discuss how having a clear strategy gives teams a clear direction, permission to say no, and reasons to celebrate.
Tune in to hear more about the development of training strategies, how to respond when they change, and how to best share them with key stakeholders
Related Resources:Monica Campbell is the Global Sr. Director of Medtronic Pain Interventions Medical Education. She has 24 years’ experience in the medical device and healthcare industry, 18 of which have been with Medtronic. During this time, she has held various leadership roles in Medtronic Medical Education and Sales Training. Prior to Medtronic, Monica worked as a physical therapist with a focus on treating patients with spine injuries. Monica holds her Doctor of Physical Therapy degree from Belmont University in Nashville, Tennessee.
Monica and her husband, Dale, live in Nashville, TN. In her free time, Monica enjoys traveling, hiking, working out on her peloton treadmill, wine tasting, and spending time with her husband and 2 dogs, Bella and Comet.
Connect with us on LinkedIn:
Monica Campbell
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality. -
How can we put testing measures in place to ensure we are achieving competency? One of our clients recently faced this same question. In today's episode, Liz & Rachel walk through the process of creating unbiased assessments, gaining key stakeholder alignment and using a 3-pronged testing approach - all of which resulted in a more confident and competent sales team.
Related Resources:Need someone to work with your physicians to gather case studies of your product? Contact us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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Executives, you have the power to set your assessment culture! In this episode, Liz and Rachel discuss their high expectations for rep assessments, the importance of developing assessments that ensure patient safety and procedural consistency, and the keys for building a culture that understands and supports your assessment culture.
Related Resources:Need someone to work with your physicians to gather case studies of your product? Contact us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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Join us as we discuss Miller's Pyramid of Clinical Competency (1990) which is still used in medical schools today. Milller's Pyramid recognizes that a physicians ability to DO the task in actual practice is much more significant than their ability to KNOW the facts. Listen in as Rachel and Liz discuss each level of the pyramid and the ways Cumby Consulting's training programs seek to assess physicians and reps at each level of the pyramid.
Related Resources:Need someone to work with your physicians to gather case studies of your product? Contact us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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We're so happy to have Dr. Kathy E. Magliato MD, MBA, FACS on the podcast this week. In addition to being one of the few female cardiothoracic surgeons in the world, she is also an entrepreneur, a NY Times Bestselling author, and a nationally recognized media expert on heart disease (fun fact, she helped characters on a pretty popular medical TV show). She has a wealth of knowledge and the training to back it up.Related Resources:Dr. Magliato is one of the few female cardiothoracic surgeons in the world and currently practices at Providence Saint John’s Medical Center in Santa Monica, CA, where she founded a Multidisciplinary Women’s Health Center. She has held prestigious roles, including Director of the Mechanical Assist Device/Artificial Heart Program at Cedars-Sinai Medical Center, and has been recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs in the US. Dr. Magliato is also Founder and CEO of Cordex Systems, which has developed a technology that actually measures the earliest warning signs of the development of heart disease.A prolific innovator and advocate for women's cardiac health, she holds 24 patents, has served as President of the American Heart Association’s Western States Affiliate Board, and authored the New York Times best-selling memoir "HEART MATTERS," which was adapted into the NBC medical drama "HEARTBEAT."
Connect with us on LinkedIn:
Cumby Consulting
Dr. Kathy Magliato
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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Have you ever asked a physician to provide you with a case study, and then, upon receiving it the night before you needed it, found out it didn't include what you needed? In this episode, Liz and Rachel discuss how providing physicians with a case study template gave our client the content they needed - in a way they needed it for an upcoming advanced eLearning course. Tune in to hear how knowing what you're asking for and creating clear instructions can build your case library. Related Resources:Need someone to work with your physicians to gather case studies of your product? Contact us at [email protected].
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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It's easy for an external or physician training to become crowded with internal employees who want to observe or learn. But how does that effect the learning environment? In this episode, Liz and Rachel discuss the implications of crowding external training with internal employees and the questions you should ask before inviting your internal employees.Related Resources:Need a partner you can trust in your physician training? Contact us at [email protected]
Connect with us on LinkedIn:
Cumby Consulting
Rachel Medeiros
Liz Cumby
About Cumby Consulting:
Cumby Consulting’s team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.
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