Episodi
-
Episodi mancanti?
-
Tourism Tim Warren shares a proven tourism marketing system in part 2 of this free mini-training | Travel Business Success Podcast #80
-
Listen & learn proven tourism business growth strategies to grow a 7-figure tour business with industry experts. Travel Business Success Podcast #78
-
Need travel marketing training to improve your bookings? Travel Business Success Podcast 77. Tourism Marketing Tips to Increase Bookings with Tourism Tim
-
Have you been thinking of new ways to increase bookings via online tourismbooking systems?Are you curious about new tourism marketing strategies that could bring a boost to your online bookings?Do you want to know more about attraction marketing and how it can influence your online tourism booking engines? Then listen in today as Stephanie Kutschera; Head of Marketing, in Trekksoft and I tackle many of the looming questions you might have on how to increase bookings on your tourism booking systems, lower marketing costs, increase distributions and boost revenue sources. Also be sure to check out my free webinar below on how to double your website bookings and revenue.Why are Online Booking Systems So Important?Over the years, the growth of tourism booking systems has made it incredibly easy for people to have direct access to hotels and accommodation all at the click of a button. This also makes it easy for tourism and travel businesses to increase their customer reach and book more clients in no time. Therefore, understanding the workings of tourism booking systems and how to tweak the to work in favor of your travel business will definitely put you at the top of your niche. The best way to do this is via tourism marketing and we have just the right expert to tell you exactly how it’s done. Let’s Get to Know Stephanie (1:54-2:35)Stephanie is originally from Scotland. She has been in marketing for over 8 years and has worked with multiple companies and hotel groups in the United Kingdom with the most recent being Trekksoft. She joined Trekksoft as part of the marketing team before being becoming the head. Her job description entails to curate and oversee great and appealing content that keeps their audience engaged. she also oversees all marketing strategies at Treksoft on a global level.Listen or Download Podcast Here[smart_track_player url="http://media.blubrry.com/travelbusinesssuccess/content.blubrry.com/travelbusinesssuccess/TBS74_Online-Tourism-Booking-Systems.mp3" title="TBS 74: Online Tourism Booking Systems Tips to Increase Your Booking" artist="Tourism Tim Warren" social_linkedin="true" ]Online Tourism Booking Systems | Common misperceptions & Tips to Increase Bookings - Travel Business Success Podcast Show Highlights Learn About Free Online Booking Systems and How to Get one (4:20-6:59) These are online booking systems that more or less pass on the entire cost of bookings to the customers, only charging a transaction fee when a booking is made. The key part about these booking systems is ensuring that they are well integrated into your travel business. This way, all traffic, bookings and engagement you get via the booking systems are centralized and can easily be tracked. Find Out How Online Booking Systems Increase Bookings (17:13-22:30) Tourism booking systems enables users to book online and get all the information they need about a particular listing really boosts the amount of bookings a customer gets. This is because it makes the entire process a lot easier and more transparent for the customer and helps them make quicker and better buying decisions. It also helps travel businesses decrease their marketing costs by a huge percentage and allows these funds to be channeled towards other parts of the business. Learn About What Benefits Tourism Booking Systems Give to their Users (25:10-29:00) With the really low transaction fee and round the clock access to the desired audience demographic, there are a wide range of benefits these booking systems offer to their users. It creates a direct channel to your audience, builds trust and increases sales. Learn more About Trekksoft (30:00) Learn how Treksoft operates and the various benefits they offer to their customers and how they keep them connected to their various audiences. The information discussed in this podcast will definitely show you the value of online tourism booking systems and how c...
-
Have You Been Wondering How You Can Use Social Media Reviews and Specifically Yelp Social Media to Your Advantage?
Curious About What Effective Tourism Social Media Strategies Might Be Missing from Your Tour Business Marketing Strategies?
Want to Reap the Full Benefits of Social Media Reviews and Yelp for Your Travel, Tourism or Hospitality Business?
Then take some time to listen today as Matt Donzella, one of the leading top local business outreach managers for Yelp and I dig into your many questions, issues and challenges that you have with Yelp social media and other online reviews platforms. This episode of Travel Business Success Podcast will give you great pointers on how to maximize your social media marketing and its potential for your Tourism Business.
Why is Yelp Social Media & Reviews Important?
The main purpose of Yelp is to help potential consumers find good businesses in their area with ease. With over 80 million visitors monthly, it has become quite the marketing goldmine for many businesses. It is a great way to create a great online image for your brand, connect with your audience and also become an authority in your niche. With the growth of digital marketing over the years, Yelp as a tourism social media marketing platform is great to focus your travel business marketing strategies on. Who better to get great pointers and tips from than an expert on digital marketing via Yelp?
Matt Donzella - Yelp Local Business Expert
Let’s Get to Know Matt: Yelp Local Business Expert (1:25-1:57)
Matt Donzella is part of the local business outreach team at Yelp. He started out on the sales team but is now fully into educating business owners understand the workings of Yelp and how to use it to grow their business. He also hosts different workshops and attends conferences with the aim of sensitizing as many business owners as possible on how they can use Yelp to their own advantage.
Listen or Download Podcast Here
[smart_track_player url="http://media.blubrry.com/travelbusinesssuccess/content.blubrry.com/travelbusinesssuccess/TBS73_Yelp-Social-Media.mp3" title="Yelp Social Media Tourism Marketing Tips: Travel Business Success 73" artist="Tourism Tim Warren & Matt Donzella" ]
Yelp Social Media HIGHLIGHTS: Travel Business Success #73
Learn about the different reasons why Yelp can rock (2:35-3:27)
The main aim of marketing with Yelp Social media is to connect businesses to their potential clients. It is a great way for a business to become visible to its audience and to ensure that they can easily find the services they need even when they are out of town.
Get insight on the different features of a strong Yelp social media page (5:40-11:00)
The first step on getting a great Yelp page is usually to search for your business and see if your business is already on yelp. Features like many photos, contact details, business hours, specialties etc. well customized are key to a great yelp page and business owners should definitely ensure these information is provided.
Top tips on how you can get more reviews for your Yelp page (12:30- 15:00)
Reviews take time to accumulate and it is no different with the travel business. The best way to get great reviews is to turn “Yelpers into your customers.” This can be done by putting up window stickers with your Yelp address, on your front desk, on social media and anywhere your clients might find them.
What are the best way to respond to reviews including bad reviews? (17:12-22:25)
Bad days in the travel business are inevitable. Replying to reviews can be tricky but it is important that you reply between 24 - 48hrs especially with the critical reviews. This leaves the possibility of the customer changing the negative review or removing it altogether. Another great tip is to always thank your customers for leaving a review.
Here's an example of an initial bad review that was radically improved based on the way t...
