Episodi
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Are you tired of bland supermarket produce that lacks flavor and nutrition? Join me as I dive into a conversation with Daniel Bosman, the innovative founder of Our Greenery, who is revolutionizing the way we think about food production and consumption. With a background in entrepreneurship and sustainable product development, Daniel brings a wealth of knowledge and passion to the table, aiming to reconnect people with the food they eat.
In this episode, Daniel shares his journey from a young entrepreneur selling cocktails outside clubs to founding a company focused on hyper-local food production. He discusses the challenges and triumphs of creating the Raumgarten, a stylish and efficient indoor gardening system that allows users to grow fresh produce right in their living rooms. Daniel's insights into the importance of food quality and the impact of supply chains on nutrition are eye-opening and thought-provoking.
We also explore Daniel's diverse background, including his ventures in surfboard manufacturing and his passion for design and sustainability. The conversation touches on the role of technology in food production, the potential health benefits of interacting with living plants, and the importance of building a community around innovative food solutions.
Curious to learn how you can transform your relationship with food and embrace a healthier lifestyle? Click to listen to the full episode and discover the future of indoor farming with Daniel Bosman.
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Key Takeaways05:00 Fundraising and Major Customers
10:00 Passion for Electronic Music
20:00 Our Greenery's Mission
25:00 Product Design and Community
30:00 Form Factor and Market Approach
35:00 Challenges and Timing
40:00 Collaboration in the Industry
Tweetable Quotes"I always love to create new things that have a combination of usefulness and design. With our greenery, that is hopefully the pinnacle of that journey, where a furniture piece can inspire people to live healthier and better." "We have to step away from trying to be perfect or pretending something that is not natural because I feel that is actually one of the roots of our current society issues." "I really believe that together we are standing a way better chance. This market is so young, and I think that even the D2C brands, even the brands that are doing similar products, should look into our timeline of the next products that we want to do."Resources MentionedWebsite - http://www.ourgreenery.com
LinkedIn - https://www.linkedin.com/in/daniel-bosman-og/
Instagram - https://www.instagram.com/ourgreenery_de/
YouTube - https://www.youtube.com/watch?v=oz0J896ueMg
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Are you curious about the challenges and triumphs of building a business in the vertical farming industry? Join me as I sit down with Jacob, the Co-founder of FarmBox Foods, who shares his journey from firefighting to entrepreneurship. With a background in building companies and a passion for mission-driven work, Jake offers a unique perspective on the indoor farming space.
In our conversation, Jacob delves into the origins of FarmBox Foods, highlighting the company's evolution from an idea for shipping container homes to a thriving business in vertical farming. He discusses the development of their key products, including the Vertical Hydroponic Farm and the Gourmet Mushroom Farm, and the lessons learned along the way. Jacob’s insights into the importance of adaptability and learning from mistakes provide valuable takeaways for anyone interested in entrepreneurship.
We also explore the impact of COVID-19 on FarmBox Foods, the company's approach to team building, and the significance of mission-driven work. Jacob’s shares stories of how their products have made a difference in communities, from providing fresh food to creating educational opportunities. His reflections on the indoor farming industry and the importance of collaboration offer a thought-provoking look at the future of sustainable agriculture.
If you're eager to learn more about the innovative world of vertical farming and the inspiring journey of FarmBox Foods, click to listen to the full episode.
Discover how Jacob and his team are making a difference, one container at a time.
Thanks to Our SponsorsBio520
Key Takeaways05:34 Entrepreneurial beginnings and firefighting
10:09 Transition to solar and business influences
15:34 Founding FarmBox and initial challenges
20:46 Impact of COVID-19 on business operations
26:00 Product offerings and market focus
31:07 Mission-driven approach and community impact
36:33 Industry insights and future outlook for FarmBox
Tweetable Quotes"We started FarmBox in late 2017... we didn't know anything about the industry, we didn't know anything about what we were doing. We just kind of jumped into it and figured it out.""There's a lot of problems in the world and I think there's a lot of smart people that can solve those problems, but they need to solve them. So if we can be part of the solution, which we're not the solution, you know, we're just this little piece of it, I think that's powerful.""I think our food system is broken... people need to start understanding, you know, if we don't change it, like if we don't start changing what we're putting in our bodies, it's going to be really bad."Resources MentionedWebsite - https://farmboxfoods.com
LinkedIn - https://www.linkedin.com/in/jacob-savageau-0b99a5193/
Instagram - https://www.instagram.com/farmboxfoods/
YouTube - https://www.youtube.com/@farmboxfoods
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
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Episodi mancanti?
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In this episode, I speak with Mattias Karls, a seasoned entrepreneur hailing from Stockholm, Sweden. Mattias shares his journey from the heartland of Sweden to becoming a serial entrepreneur, starting right after his university days during the IT boom of the late '90s. We dive into his experiences with his first company, which grew rapidly and hooked him on the thrill of entrepreneurship. Mattias also opens up about his time at Disruptive Materials, where he helped launch a groundbreaking new material, and how his career took a turn after a personal health challenge. His story is one of resilience and passion for innovation, and it's fascinating to hear how these experiences have shaped his approach to leadership and business.
We also explore Mattias's current venture, Direct Carbon, and the exciting potential it holds in the indoor farming and air quality sectors. Mattias talks about the company's origins, the innovative technology they're developing, and the unique challenges and opportunities in the vertical farming industry. He shares insights into the decision-making process behind joining Direct Carbon and the strategic moves they're making to expand their impact. Whether you're interested in entrepreneurship, cutting-edge technology, or sustainable solutions, Mattias's journey offers valuable lessons and inspiration.
Join us as we uncover the story behind Direct Carbon and the future of indoor farming.
Thanks to Our SponsorsBio520
Key Takeaways02:05 Journey of a Serial Entrepreneur
8:26 The Disruptive Materials Journey
12:10 The Origin Story of Direct Carbon
18:09 The Potential of Direct Air Capture and Indoor Farming
22:54 Greentech Conference Experience
26:44 Direct Carbon Capture for Small Farms
29:25 Plug and Play Farm Technology
38:08 Challenges in the Indoor Farming Industry
39:42 Transitioning to New Technologies
Tweetable Quotes"I think when you get more experienced, you have the confidence to actually make decisions, even if you don't have all the information. Early in your career, you gather input endlessly, thinking it will make the decision easier, but it often doesn't.""We launched our first unit at Greentech, and having the machine running in the booth drew a lot of attention. It was a smart move because it allowed us to show how it worked, which was crucial for engaging potential clients.""Balancing spending and progress is always a struggle in a startup. You want to invest in everything—fairs, customer visits, better processes—but you have to decide if it's the right time or if you should achieve certain milestones first."Resources MentionedWebsite - www.direct-carbon.com
LinkedIn - https://www.linkedin.com/in/mattiaskarls/
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
VFP Twitter - https://twitter.com/VerticalFarmPod
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Vertical Farming Jobs -
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In this episode, I speak with Juan Gabriel Succar, the Co-founder of Verde Compacto, as he returns to share the latest developments in the world of vertical farming. Since our last conversation in 2022, Juan and his team have been busy refining their approach, focusing on standardizing their product offerings and expanding their reach. We dive into the lessons learned over the past two years, including the importance of selecting the right opportunities and aligning them with their core business strategy. Juan's insights into the evolving market in Mexico and beyond are invaluable, especially as he discusses the growing interest in vertical farming and the strategic shifts his company has made to stay ahead.
Juan also opens up about the exciting new projects Verde Compacto is working on, such as their micro-farming catalog aimed at bringing vertical farming into homes. He shares how the company is leveraging partnerships, like their collaboration with Siemens, to enhance their technology and data capabilities. We also explore the broader industry trends, including the increasing visibility of vertical farming in Mexico and the role of conferences in fostering industry growth.
Juan's passion for innovation and his commitment to making a positive impact through sustainable farming practices shine through, making this episode a must-listen for anyone interested in the future of agriculture.
Thanks to Our SponsorsBio520
Key Takeaways04:22 Lessons Learned from International Expansion
07:41 Evolution of Leadership Roles at Verde Compacto
12:55 Vertical Farming's Rise in Mexico
14:13 Building a Vertical Farming Ecosystem
15:34 Shift in Vertical Farming Investments
17:28 Launch of Micro Farming Catalog
22:19 The Impact of Severe Drought on Water Awareness
24:27 Political Environment and NAFTA's Role in North American Trade
28:04 Educating Consumers on Home Hydroponics
29:53 Vertical Farming's Brand Strategy in Mexico
31:20 Growth of Vertical Farming Industry in Mexico
34:20 Zen Communities in Mexico
Tweetable Quotes"Experience is the best teacher there is. We've made a lot of mistakes on this road, but these mistakes have helped us improve our quality controls, selling terms, sales strategy, and partnerships.""Our client's success is our own success. Most of the success of the client is in the daily operations and management of the farms.""As long as we work together and are willing to cooperate, make partnerships, and talk about success stories, more than seeing us as competitors, we can create confidence behind the industry."Resources MentionedLinkedIn - https://www.linkedin.com/in/juan-gabriel-succar-abascal-53331b191/
Facebook - https://www.facebook.com/VerdeCompacto
Instagram - https://www.instagram.com/verdecompacto/
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In this episode, I speak with Elmar Mair, the CEO and founder of Neatleaf. Elmar shares his fascinating journey from growing up in the Italian countryside to becoming a leader in the vertical farming industry. We dive into his early passion for AI and robotics, which led him to work on groundbreaking projects like Google's Everyday Robot. Elmar's story is a testament to how diverse experiences can converge to create innovative solutions in agriculture. His insights into the fourth agricultural revolution and the potential of data-driven farming are truly eye-opening.
We also explore the origins of Neatleaf and the challenges Elmar faced in starting the company during the pandemic. He discusses the development of their flagship product, the Neat Spider, a cable-based robot that monitors crops in greenhouses. Elmar's enthusiasm for leveraging technology to improve crop yields and reduce waste is contagious. Whether you're a tech enthusiast or someone interested in sustainable farming, this episode offers a wealth of knowledge and inspiration.
Join us as we uncover the future of agriculture through the lens of AI and robotics.
Thanks to Our SponsorsBio520
Key Takeaways1:07 Elmar's Journey from Google to Agtech
3:34 The Fascination with AI's Capabilities
5:05 Complexity in Robotics
8:35 The Future of Greenhouse Technology
9:52 Neatleaf's Impact on Agriculture
12:57 Challenges in Agtech Adoption
17:13 The Evolution of the Spider System
19:39 Recruiting Challenges for Startups
22:42 The Importance of Mission and Meaning
27:52 Evolution of the Cultivator Role
28:54 Analogy of London Cab Drivers and Cultivators
32:43 Cannabis as a High-Margin Market
34:41 Automation and Data in Large-Scale Farming
37:00 Automating Cultivation Processes
41:28 Automation in Agriculture
Tweetable Quotes"I fell in love with automation, robotics, and AI, and ended up studying that, working in space. Then I learned about agriculture and the fourth agricultural revolution. It felt like closing the loop, coming from the countryside, spending summers at my aunt's farm, and now working in that space again.""The first time I actually programmed an embedded system and had an impact in the physical world with my programming, I realized, wow, this is super exciting. You can distort audio, make a guitar distortion device, and see something moving around. I wanted to move things in the world and talk to these machines.""In cultivation, one of the biggest markets and the oldest markets, we rely on humans to walk the aisles, look at the crop, understand what's going on, and interpret the language of the plants. It's such a complex space with all these factors—temperature, humidity, CO2, lighting, irrigation, nutrients—all correlated and impacting each other. And a human goes in there and subjectively assesses the situation."Resources MentionedWebsite - https://www.neatleaf.com/
LinkedIn - https://www.linkedin.com/in/elmar-mair/
Instagram - https://www.instagram.com/neatleaf.inc/
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
VFP Twitter - https://twitter.com/VerticalFarmPod
VFP
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In this episode, I speak with Junell Abdi, the Founder and CTO of GEIA.AI. We first met at the Indoor Agtech Summit in Chicago, and I was immediately impressed by his innovative approach to indoor farming. Junell shares his journey from being a city boy in Israel to moving to Hungary and starting GEIA.AI. He talks about the challenges and triumphs of pitching his startup on a big stage and the importance of small startups in the Agtech space. His passion for automating and improving farming efficiency is truly inspiring, and his story is a testament to the power of curiosity and self-learning.
Junell dives into the technology behind GEIA.AI, explaining how his system uses sensors and automation to help farmers, both big and small, optimize their growing environments. He shares fascinating anecdotes about his early experiments with aquaponics and the development of his IoT-based solutions. Whether you're a tech enthusiast or someone interested in sustainable farming, Junell's insights into the future of vertical farming and the role of AI in agriculture will captivate you.
Join us for a conversation that blends technology, innovation, and a genuine love for making farming more efficient and accessible.
Thanks to Our SponsorsBio520
Key Takeaways5:21 Leonardo da Vinci's Influence on Junell
8:17 Junell's Childhood Memories of Fresh Produce
10:35 Junell's Journey into Vertical Farming
15:53 GEIA’s Evolution and Target Market
18:46 GEIA’s Technology and Automation Solutions
22:21 Advanced Sensor Integration
24:08 IoT Ecosystem in Growing Environments
27:04 Data Overwhelm in IoT
31:51 GEIA Hub Knowledge Sharing Community
33:57 Integrating Robotics with GEIA
41:07 Philosophical Approach to Plant Lighting Automation
Tweetable Quotes"I always had to autodidact, always learning by myself. When I did that server, that was the first journey of me on the Internet. I decided to make my own servers and became a data host ever since.""We lived in Haifa, just 50 meters from the market, so fresh veggies and fruits were always near us. My father, an artist, had a small garden in the city where I planted tomatoes and cucumbers. Those early experiences shaped my love for being close to the source of food.""The toughest thing as a startup is the chicken and egg issue. We invest a lot of time and resources, but to build up further, especially in marketing, we need more investment. Finding investors is not easy these days."Resources MentionedWebsite - https://geia.ai
LinkedIn - https://www.linkedin.com/in/junell-/
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
VFP Twitter - https://twitter.com/VerticalFarmPod
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Vertical Farming Jobs - http://verticalfarmingjobs.com
Vertical Farming Weekly -
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In this episode, I speak with Scott Massey, the CEO and co-founder of Anu, who returns to share his journey and the exciting developments since our last conversation. Scott dives into the evolution of Anu, formerly known as GrowPod, and how their mission to empower individuals and communities to produce pure, self-sufficient produce has sharpened over time. We discuss the challenges and rewards of attending industry events, the importance of making strategic decisions, and the impact of their innovative technology on both residential and commercial vertical farming.
Scott also opens up about the rebranding process, the significance of their partnerships, and the future of modular, rapidly deployable growing systems. His insights into the food-as-medicine movement and the role of technology in enhancing food security are particularly compelling. Whether you're a startup founder, a tech enthusiast, or someone interested in sustainable agriculture, this episode offers valuable perspectives and practical advice.
Join us for a candid and inspiring conversation that highlights the intersection of technology, health, and sustainability.
Thanks to Our SponsorsBio520
Key Takeaways5:42 Consumer Experience Focus
8:45 Core Theme
10:44 Business Ideas
14:26 Business Ideas
18:14 Core Investment Thesis at Land Betterment
22:18 Vision for Future Partnerships and Collaborations
28:36 Integration of Nature in Dwellings
30:08 Appliance Placement
32:10 User Verticals
36:02 Leadership Inspiration
39:00 Indoor Agtech Events
43:41 Indoor Agriculture Innovation
Tweetable Quotes"Anu is a health and wellness brand that seeks to empower individuals and communities to become self-sufficient in the production of pure produce.""We are not just a box that grows food and does so profitably and efficiently. We are a machine that makes health accessible through food that is produced.""The best technology is the one that the operator does not even know exists; it's so seamless into the user experience that it becomes non-obvious."Resources MentionedWebsite - https://www.growanu.com/
LinkedIn - https://www.linkedin.com/in/scott-massey-755419b9/
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
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Vertical Farming Jobs - http://verticalfarmingjobs.com
Vertical Farming Weekly - www.getrevue.co/profile/verticalfarmingpodcast
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Mentioned in this episode:
Indoor AgCon 2025
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Welcome, listeners! Join me in this bonus episode as I share some exciting updates and a sneak peek into what's coming up for Season 11 of the Vertical Farming Podcast.
As we wrap up Season 10, I want to take a moment to recap some of the incredible conversations we've had with industry leaders like Felipe Hernandez of Hexagrow, Victor Kolkatar of Velis Farming, and many more. Each guest brought unique insights into the world of vertical farming, from urban aeroponics to the innovative use of microgreens. If you missed any episodes, this is your chance to catch up on the highlights and get inspired by the amazing work happening in our field.
This is also a chance for me to express my gratitude for your support through the seasons thus far. Your support means the world to me, and I’m eager to hear your thoughts on the show.
Over the next few weeks, I’ll be setting up interviews with listeners to get your feedback and learn more about what you enjoy and what we can improve. If you’re interested in chatting, shoot me an email at [email protected] with the subject line "Let's Chat."
Stay tuned for more great conversations and thank you for being part of this journey!
Thanks to Our SponsorsBio520
Key Takeaways01:00 Recap of Season Ten Guests
08:52 Roster of Confirmed Guests for Season Eleven
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
VFP Twitter - https://twitter.com/VerticalFarmPod
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VFP Facebook - https://www.facebook.com/VerticalFarmPod
Vertical Farming Jobs - http://verticalfarmingjobs.com
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Mentioned in this episode:
Bio520
Indoor AgCon 2025
Indoor AgCon 2025
CEA Summit East 2024
CEA Summit East 2024
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In this episode, I speak with Chris Corkery, the founder and CEO of Hundred Acre, who shares his journey from being a chef in New York City to starting a vertical farm in Milwaukee. Chris talks about the early mornings at farmers' markets, the respect he developed for fresh produce, and the realization that led him to bring farming into urban areas. His passion for food and community shines through as he discusses the challenges and rewards of creating a year-round urban farm that not only provides fresh produce but also creates jobs and educational opportunities.
Chris also opens up about the personal experiences that shaped his love for food, from cooking with his mom as a child to working in high-end restaurants. He reflects on the importance of community in his work and how his farm aims to serve and connect with the local area. Chris's candid insights into the realities of running a vertical farm, the obstacles he faced, and the innovative solutions he implemented make this conversation both inspiring and informative.
Join us as we explore the intersection of food, community, and sustainability with someone who's truly passionate about making a difference.
Thanks to Our SponsorsBio520
Key Takeaways5:52 Chris Corkery's Culinary Journey
12:01 Running a Farm
15:02 The Restaurant Experience
18:24 Community Building Through Farming
23:59 Communicating Value in Indoor Farming
Tweetable Quotes"The first thing that occurred out of that was really the understanding and respect for the products themselves, because you were trying to get the best, and in order to do that, you had to learn what was the best, and you had to try to get it before someone else did.""Food inherently brings us together. We all got to eat, and we tend to like to do it together. For thousands of years, I don't think that's going to change anytime soon.""Just because you open a giant lab-type facility that has a controlled environment doesn't mean that it all just works at the push of a button. It's still plants and people. So remember, it takes people to feed people, and there's no perfect science to working with people."Resources MentionedWebsite - https://hundred-acre.org/
LinkedIn - https://www.linkedin.com/in/chris-corkery-ba72b54/
Instagram - https://www.instagram.com/hundredacre_mke/?hl=en
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
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Vertical Farming Jobs - http://verticalfarmingjobs.com
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In this episode, I speak with Stefan Hey, Co-Founder and Chief Science Officer at vGreens. We reminisce about our initial meeting at Vertifarm in Dortmund and the fascinating dinner conversations that led to a deeper connection. Stefan shares his journey from a childhood dream of becoming a gardener to his current role, where he combines his passion for plants with cutting-edge technology to revolutionize indoor farming. We delve into the specifics of vGreens’ focus on strawberries, exploring the challenges and innovations involved in growing this delicate fruit efficiently and sustainably.
Stefan's insights into the intricacies of strawberry cultivation are truly enlightening. He explains how vGreens is not just about growing strawberries but about creating a scalable model that can be applied to other fruits in the future. We also discuss the importance of R&D, the role of their farm management software, and the exciting prospects of expanding into the Asian market with a new facility in Singapore.
Stefan's dedication to sustainable food production and his collaborative approach with partners and engineering companies make this episode a must-listen for anyone interested in the future of agriculture.
Thanks to Our SponsorsBio520
Key Takeaways7:38 Entrepreneurship Journey
10:51 Core Theme
16:33 Onboarding Process with New Partners
21:55 Future Outlook
27:19 Support for Indoor Farming
31:42 Diversity in Strawberry Varieties
33:58 Expansion to Singapore for Year-Round Production
38:09 Reintroduction of Fresh Produce
42:14 Indoor Farming and Future Berries
Tweetable Quotes"I started to study agricultural biology at university, where it became more and more clear about how huge challenges that are facing agriculture, and specifically the sustainability aspect of how we grow food.""One thing to realize is that the science matters and the plant is in the center of everything we do. That is probably one of the important messages that I would say is putting the plant in the center.""The important thing about a system like DAP running smoothly is that man and machine becomes a unit and sort of works together, and software builds that bridge so that the machine is working together with the human to grow these crops and helps the human to make those growing decisions, to have a productive crop over time."Resources MentionedWebsite - https://v-greens.com
LinkedIn - https://www.linkedin.com/in/stefan-hey-ba9099130/
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
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Vertical Farming Jobs - http://verticalfarmingjobs.com
Vertical Farming Weekly -
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In this episode, I speak with Kendra Armstrong, the Co-Founder and CEO of Crop Convergence. Kendra shares her journey from growing up on a family farm in Indiana to becoming a startup founder in the agtech industry. We dive into her early experiences on the farm, her decision to pursue plant breeding, and how she eventually found her passion in creating decision-making tools for farmers.Kendra's story is filled with relatable moments, like shoveling hog manure as her first job and the humorous family joke about getting a "real job." Her insights into the challenges and rewards of farming, both traditional and vertical, are truly enlightening.
Kendra also opens up about the realities of running a startup, from bootstrapping and calling in favors to the importance of honest communication with farmers. She emphasizes the need for tech solutions that genuinely benefit growers, rather than just being another shiny tool. Our conversation touches on the importance of listening to farmers' needs, the value of building resilient and efficient tech, and the collaborative spirit within the agtech community.
If you're interested in the intersection of technology and agriculture, or just love a good entrepreneurial story, this episode is a must-listen.
Thanks to Our SponsorsBio520
Key Takeaways4:25 Work Ethic in Farming
5:57 Transition to Computational Tools in Plant Breeding
9:30 Starting Crop Convergence
10:50 Kendra Armstrong's Transition to Entrepreneurship
13:55 Core Focus of Crop Convergence
15:20 Vertical Farming Requirements
20:22 Indoor Farming Journey
29:41 CEO Transition
32:00 Making Tech Tools Useful for Farmers
38:41 Goals for Crop Convergence
Tweetable Quotes"My first job was shoveling hog manure out of a hog barn. It does provide a different standpoint. I think my personal feeling around value and the value I bring to society is so much associated with the farm.""I think that sometimes I think back, and I'm like, what was I thinking at the time? I was in the truck with my dad when I was 16 years old. He asked, 'Kendra, do you want to farm?' I said, 'No, I don't want to farm. It's too stressful.' And now, here I am, a startup founder.""We build decision-making tools for growers and farmers, enabling them to better understand the overall scope of their decisions and how those decisions interact with each other. Our goal is to provide as much information as we can in a simple, quantified, and straightforward manner."Resources MentionedWebsite - https://www.cropconvergence.com/
LinkedIn - https://www.linkedin.com/in/kendra-armstrong-a9109322/
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
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Vertical Farming Jobs - http://verticalfarmingjobs.com
Vertical Farming Weekly -
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In this episode, I speak with Max Knight and Eric Roth, the Co-founders of Rooted Robotics. We dive into their journey from meeting at a large-scale vertical farm to starting their own company focused on affordable automation solutions for small and medium-sized farms. Max shares how his passion for robotics and engineering led to the creation of Rooted Robotics, while Eric discusses his extensive experience in the Agtech space and how it has shaped their approach to solving labor challenges in vertical farming.
We also explore the evolution of their business model, the importance of understanding unit economics, and the innovative products they are developing to help farmers increase efficiency and profitability. Max and Eric's insights into the industry, combined with their genuine desire to support and collaborate with other farmers, make this episode a must-listen for anyone interested in the future of vertical farming and agricultural technology.
Join us for an engaging conversation that highlights the practical solutions and real-world experiences driving success in the Agtech industry.
Thanks to Our SponsorsBio520
Key Takeaways5:46 Lessons from Kalera
15:30 Microgreens Seeder Innovation
19:43 Supporting Small and Medium-Sized Farms
24:46 Challenges Faced by Small Farm Owners
31:02 Maximilian and Eric's Comprehensive Farming Business Insights
35:05 AI and Robotics in Agriculture
38:27 Computer Vision in Vertical Farming
47:01 Balancing Custom Projects and Core Products
51:22 Advice for New Growers in the Industry
Tweetable Quotes"We saw that labor is one of the biggest operating expenses of these facilities. There needs to be a middle ground where you do a lot of automation, but more affordably.""The biggest lesson learned, especially when scaling, is understanding you might not have to automate your entire system on day one, but you need to plan for it.""We need more collaboration and openness in the industry. A rising tide lifts all ships, and we need to create more positive stories about successful businesses."Resources MentionedWebsite - https://www.rootedrobotics.com/
Youtube - https://www.youtube.com/@RootedRobotics
Instagram - https://www.instagram.com/rootedrobotics/
Max’s LinkedIn - https://linkedin.com/in/maximilianknight
Eric’s LinkedIn - https://www.linkedin.com/in/ericdroth/
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Vertical Farming Jobs - http://verticalfarmingjobs.com
Vertical Farming Weekly -
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In this episode, I speak with Jesper Hansen, the Chief Commercial Officer at YesHealth. Jesper shares his unique journey from studying history in Denmark to becoming a key player in the vertical farming industry in Taiwan. We discuss his transition into agriculture, driven by a desire to explore the world and a chance encounter with his now-wife's family business. Jesper's story is a testament to the unexpected paths life can take and the opportunities that arise from them.
Jesper also delves into the challenges and successes of YesHealth, a company that has become a leader in vertical farming in Asia. He explains the importance of building large-scale farms and the company's strategy of partnering with local entrepreneurs to ensure the success of these projects. Jesper's insights into the cultural differences and the evolving landscape of vertical farming in Asia provide a fascinating look at how this innovative industry is developing globally.
Join us for an engaging conversation that highlights the potential of vertical farming to transform the way we think about food production.
Thanks to Our SponsorsBio520
Key Takeaways00:03:53: The Value of Studying History in Business
00:05:13: Cultural Differences Between Denmark and China
00:19:31: Importance of Collaborative Partnerships
00:21:29: Differences in Vertical Farming Perspectives Between Asia and the West
00:27:28: Disrupting Traditional Views on Produce Pricing
00:31:32: Increasing Awareness of YesHealth in the West
00:37:30: Timeline for Setting Up a Vertical Farm
00:39:52: Growing Awareness and Conferences in Asia
00:41:57: Challenges in Aligning Partners and Teams
00:44:26: Family Involvement in YesHealth
Tweetable Quotes"In Denmark, because I'm from a rural area, we are very individualized, so we have a lot of private space. In China, it's the opposite. It's all about the collective. You don't look at the needs of the person first; you look at the needs of the group.""I think the industry in Asia is coming back, but it's at a slightly slower pace. The initial excitement there was before is not there, but I don't think that's necessarily a bad thing because one of the things that went wrong in the first iteration in the West was that it was too much excitement, maybe too much money and push towards unrealistic goals in the short term." "I feel like I could send the design drawing of our farm to anyone in the industry. First of all, they have their own design, so they wouldn't just adopt ours. Even if they did, they wouldn't know how to run the farm because there's so much more to it."Resources MentionedWebsite - https://www.yeshealthgroup.com
LinkedIn - https://www.linkedin.com/company/yeshealth-group/
Facebook - https://www.facebook.com/yeshealthgroup
Twitter - https://x.com/YesHealthGroup
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
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In this episode, I speak with Edwin McClure, CEO of Bio520, who shares his journey from finance to the world of indoor agriculture. Edwin's story is one of passion and perseverance, moving from Miami to San Diego, and eventually diving into the agtech space. We discuss his background in finance and how it shaped his approach to business, emphasizing the importance of efficiency and profitability. Edward's love for entrepreneurship shines through as he talks about his early ventures and the lessons learned along the way, making this conversation both insightful and relatable for anyone interested in business and innovation.
Edwin also delves into the specifics of Bio520, a product developed in Japan that has shown promising results in the indoor ag industry, particularly in cannabis cultivation. He explains the meticulous process of finding the right product and the importance of having a solid team to bring it to market. We touch on the challenges and rewards of starting a new company, the significance of collaboration in the agtech space, and the exciting potential of new technologies like AI and robotics.
Join us as we discuss the intersection of finance, entrepreneurship, and agriculture, and it offers valuable insights into the future of indoor farming.
Thanks to Our SponsorsBio520
Key Takeaways00:06:16: Early Interest in Business and Finance
00:10:17: Importance of Financial Discipline in Business
00:12:32: Discovery and Development of Bio520
00:18:44: Incremental Improvements in Agriculture
00:23:21: Experience at Indoor Ag-Con
00:26:27: Ideal Clients for Bio520
00:30:21: Building a Team and Hiring Strategy
00:36:43: Key Decisions as a CEO
00:39:36: Future Focus and Industry Trends
00:42:55: Final Thoughts and Collaboration in the Industry
Tweetable Quotes"I've always been interested in business, you know, small companies, and there's nothing more American to me than some guy or woman putting it on the line, blood, sweat, and tears, and trying to create something out of nothing.""Until you have had to meet a payroll and not pay yourself because there wasn't quite enough money for both, you're not really an entrepreneur.""You can't do everything well. If you can focus and do one thing really well, you can make money, and then you can start looking at this other stuff. But if you try to climb all five mountains at once, you're going to fall off and die."Resources MentionedWebsite - http://bio520usa.com
LinkedIn - https://www.linkedin.com/company/101683174/admin/feed/posts/
Instagram - https://www.instagram.com/bio520usa/
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
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Vertical Farming Jobs -
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In this episode, I speak with Rick Langille, the Founder and CEO of Harvest Today. Rick's journey from growing up on a farm in Manitoba to becoming a serial entrepreneur in the manufacturing and electronics industries is nothing short of inspiring. We dive deep into his passion for vertical farming and how his diverse background has uniquely positioned him to innovate in this space. Rick shares candidly about the challenges and triumphs of building Harvest Today, emphasizing the importance of nutrient-dense food and the impact it can have on communities. His stories of sailing around the world and witnessing food insecurity firsthand add a rich layer to his mission of making fresh, healthy food accessible to all.
Rick's warmth and genuine dedication to his work shine through as he discusses the intricacies of the Harvest Wall, a vertical farming solution designed to maximize space and efficiency. He talks about the importance of building a strong team, the lessons he's learned from his mentors, and the values that drive him. Whether you're a seasoned professional in the vertical farming industry or just curious about innovative ways to grow food, this episode is packed with insights and practical advice.
Join us for a conversation that not only explores the technical aspects of vertical farming but also delves into the heart and soul behind Harvest Today.
Thanks to Our SponsorsBio520
Key Takeaways00:03:03: Transition from Farming to Manufacturing
00:04:25: Sailing Adventure and Realization of Food Insecurity
00:05:42: The Concept and Development of Harvest Today
00:09:59: Nutrient Density and Flavor in Hydroponics
00:11:40: The Importance of Fresh, Nutrient-Dense Food
00:19:13: Building a Strong Team and Company Culture
00:24:24: Challenges and Opportunities in Scaling Up
00:32:28: The Catalyst for Starting Harvest Today
00:36:14: Engineering and Design of the Harvest Wall
00:42:40: Community Impact and Local Food Production
00:45:28: Harvest Today App and Technology Integration
Tweetable Quotes"I didn't want to be Rick had a family, had a business, and died. I'd like to think that people will look back at Harvest Today and know that we're not copiers. We don't. I'm not. If it was just to create another NFT channel system, I'm out. Like, that's not me. Right. Because I always believe that there's a better way to do things. It just might not. And not necessarily. Well, no, I am going to say better, because I'm going to hold up my flag and tell you that I really do believe that the harvest wall was designed, and we say engineered by farmers. For farmers.""Any leafy green or herbs can lose up to or more than 50% of its nutrient value within 72 hours. Then to lose 100% takes ten days. The average number of days it takes for a harvested farm or harvested vegetable, leafy greens or herbs to get to a grocery store shelf is ten. So that means everything that we're basically eating, be it any retailer that you're talking about, the value, the nutrient value of the food is zero.""Business is people. It's not about me. And that took me a while to figure that out. Certainly, I think the older we get, the ego gets smaller. Right. Hopefully, you know, and that's I think that. I hope that's the case for myself as I've gotten more gray hair. The ability to understand that if we build a really super strong team and we listen to them. Right. So. And I do listen to my people all the time."Resources MentionedWebsite - https://www.harvest.today/
LinkedIn -
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In this episode, I speak with Matt Lohr, Virginia's Secretary of Agriculture and Forestry, who brings a wealth of knowledge and a deep passion for agriculture. Matt shares his journey as a fifth-generation farmer from the Shenandoah Valley and how his early experiences on the farm with his grandfather shaped his love for the land and conservation. We dive into his varied career, from local public service roles to leading the Natural Resources Conservation Service at the USDA, and how these experiences have fueled his commitment to supporting the agricultural industry. Matt's stories about preserving his family's farming legacy and the importance of connecting people to the source of their food are truly heartwarming.
We also explore Virginia's ambitious goals in the Controlled Environment Agriculture (CEA) space, driven by Governor Youngkin's vision to make the state a leader in indoor farming. Matt discusses the strategic advantages Virginia offers, from its geographical location to state investments and educational initiatives. He highlights the exciting developments in CEA, including innovative technologies and partnerships that are transforming the industry. Whether you're a seasoned farmer, an urban dweller curious about where your food comes from, or someone interested in the future of agriculture, this episode offers valuable insights and inspiration. Join us for a conversation that celebrates the past, present, and future of farming in Virginia.
Thanks to Our SponsorsBio520
Key Takeaways00:05:51: Importance of Local Food and Indoor Farming
00:09:39: Becoming Secretary of Agriculture and Forestry
00:13:35: Virginia's Commitment to Controlled Environment Agriculture (CEA)
00:21:34: Diverse CEA Companies in Virginia
00:27:08: Tough Questions and Economic Challenges
00:29:37: Energy Demands in CEA
00:29:55: Message to CEA Leaders and Innovator
Tweetable Quotes"I'm a fifth-generation farmer in the Shenandoah Valley of Virginia, which is one of the breadbaskets of the country when it comes to ag production. Rockingham County is one of the top 30 or 40 counties in the country for ag production. Farming and agriculture have been my life. As a young child, I remember my earliest memories were walking alongside my grandfather on the farm and learning a love of the land and conservation. We have conservation easements on our farm to ensure my kids can be the sixth generation. Agriculture is in my life, and every part of my career over the last 30 years has been directly tied back to supporting the agricultural industry.""I grew up in a family where public service was stressed from day one. My father was very active with church and the Ruittian club, a service club community. My parents were active in the volunteer rescue squad and fire department for their entire career. I grew up around people who served. My first chance to serve was as a state international officer for the FFA organization, Future Farmers of America. I took a year out of college for both the state and then another year out as a national officer, dedicating my time for two years serving the ag industry, speaking in schools and communities, and lobbying for agriculture. I learned pretty early on that I wanted to have a career in advocacy and public service.""We have around 20 CEA companies in Virginia, and I've visited all of them. They all have their own secret sauce, whether it's a vertical farm or a greenhouse, the type of lighting or automation, or the types of products they're producing. The technology is incredible. I'm very excited to travel to Amsterdam for Greentech in June. The Dutch are the world leaders in greenhouse and food production, and they've got a great story to tell. The... -
In this episode, I speak with Shlomy Raziel, the visionary behind Grow-Tec, joining us all the way from Israel. Shlomy shares his deeply rooted connection to agriculture, tracing back to his childhood in a Kibbutz and his family’s pioneering spirit in farming. His journey from managing large-scale agricultural projects to founding Grow-Tec is not just a career path but a continuation of a legacy. We dive into how his company is innovating in the vertical farming space, particularly focusing on fruiting vegetables, a challenging yet rewarding venture that sets them apart in the industry.
Shlomy’s insights into the evolution of vertical farming are grounded in practicality and a clear vision for the future. He emphasizes the importance of collaboration within the industry to overcome common challenges like energy costs, climate control, and labor. His approach is refreshingly open, advocating for shared progress over competition. This conversation isn’t just about the technicalities of indoor farming; it’s a testament to how a passion rooted in tradition can foster innovation that might just change the world of agriculture. Join us to hear how Shlomy Raziel is not only navigating but also shaping the future of farming with thoughtful technology and a community-focused mindset.
Thanks to Our SponsorsBio520
Key Takeaways00:03:38 - The Idea and Vision Behind Growth Tech
00:07:11 - Experiences in Kibbutz and Early Innovations
00:13:44 - Changes and Adaptations in Business Model Over Time
00:18:36 - Lessons Learned and Growth as a Leader
00:23:08 - Perspective on the Vertical Farming Industry
00:36:04 - Message to Peers in the Indoor Farming Space
Tweetable Quotes"I was born and raised in a Kibbutz, just ten minutes from my office. From childhood, I was deeply involved in agriculture, starting with open field orchards and later moving on to greenhouses and Controlled Environment Agriculture (CEA) projects after university." "Big companies do great work with technology for the mainstream, but there's a lack of solutions for tailor-made projects. I found a niche in creating specific, precise solutions not just for mainstream agriculture but for unique, smaller-scale projects that big companies overlook." "The future of vertical farming should involve more collaboration. We need to establish forums and associations to share knowledge and technology openly. Improving key aspects like lighting, HVAC systems, and reducing manpower through automation benefits everyone in the industry, not just individual companies."Resources MentionedWesbite - https://grow-tec.com/
Youtube - https://www.youtube.com/@grow-tec8331
LinkedIn - https://www.linkedin.com/company/grow-tec
Facebook - https://www.facebook.com/growtecc
Instagram - https://www.instagram.com/grow.tec.verticalfarming/
Twitter - https://twitter.com/GrowtecRP
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
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In this episode, I speak with Kaylee South, an Assistant Professor and Extension Specialist for Controlled Environment Agriculture (CEA) at Virginia Tech. Kaylee shares her journey from a rural upbringing, where her passion for horticulture was nurtured by family and educators, to her current role where she combines research with teaching the next generation of horticulturists. We dive into how her work not only involves growing plants but also exploring innovative agricultural methods and improving plant resilience through scientific research. Kaylee’s story is a testament to the impact of early exposure to agriculture and the profound influence of mentors.
Our conversation also explores the broader implications of CEA in revitalizing urban spaces and enhancing educational programs. Kaylee highlights the potential of vertical farming to transform underutilized buildings into productive agricultural sites, offering fresh perspectives on sustainable urban development. She emphasizes the importance of industry-academia collaboration in advancing CEA technologies and practices. This episode is packed with insights not just about plant science but also about the evolving role of agriculture in addressing contemporary challenges. Whether you're an industry professional or simply curious about the future of farming, Kaylee’s experiences and insights underscore the dynamic nature of agricultural science and its critical role in shaping sustainable futures.
Thanks to Our SponsorsBio520
Key Takeaways00:06:27 - Application of Research in Real-world Settings
00:13:34 - Involvement in CEA Summit and Indoor Ag-Con
00:14:08 - Differences Between CEA Summit East and Other Conferences
00:29:10 - Interest and Opportunities in Vertical Farming
00:35:23 - Future Research Directions and Challenges
00:39:15 - Increasing Interest in CEA Among Students
Tweetable Quotes"I grew up helping my parents and grandparents in their gardens, which sparked my passion for horticulture. My high school agriculture teacher, Mr. Minyard, particularly encouraged me by involving me in greenhouse work, which solidified my love for working with plants.""My dissertation research involved using beneficial bacteria to improve plant defense against pathogens, specifically targeting botrytis cinerea, a common issue in greenhouse production. This research aimed to explore biocontrol agents and biostimulants to enhance plant growth and disease resistance.""Vertical farming offers unique opportunities, especially in urban settings where traditional farming isn't feasible. It's exciting to see interest from various sectors, including education, where vertical farms are used as tools for teaching and engaging students in agriculture and science."Resources MentionedTwitter - https://twitter.com/south_kaylee
LinkedIn - https://www.linkedin.com/in/kaylee-south/
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
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In this episode, I speak with David Flynn, Vice President of Business Development at AmplifiedAg, and what a journey it's been! David shares his transition from military service to the world of vertical farming, and it's a testament to the power of mission-driven work. His experiences in Afghanistan, witnessing firsthand the struggles and triumphs of local agriculture, have fueled his passion for bringing fresh food to those in need. It's not every day you meet someone who's as dedicated to making a difference as David is.
We dive into the nitty-gritty of AmplifiedAg's technology, from their propagation containers to their high-yield production units. David's insights into the challenges of energy costs and the need for industry-wide collaboration are eye-opening. It's clear that this isn't just about growing lettuce; it's about community, sustainability, and tackling food insecurity head-on. If you're curious about the future of controlled environment agriculture and the people who are pushing its boundaries, you won't want to miss this conversation. David's story is a reminder that with the right technology and a lot of heart, we can make a real impact, one container farm at a time.
Thanks to Our SponsorsBio520
Key Takeaways00:03:55: Transition from Military to Agriculture Technology
00:06:02: The Evolution of AmplifiedAg and Vertical Roots
00:10:53: Impact of COVID-19 on Business Operations
00:16:23: Observations on the Growth of the C EA Industry
00:21:20: AmplifiedAg's Current Size and Product Offerings
00:34:51: The Importance of Industry Transparency and Collaboration
Tweetable Quotes"I don't believe in coincidences, per se. When I moved to Charleston, I met Don Taylor, who's the founder of our company, AmplifiedAg. He painted a vision of marrying technology with agriculture, trying to do good things with technology and agriculture, promoting businesses, job development, and providing fresh food to people in need.""The biggest conversion we made was from an Aeroponics system to a Nutrient Film Technique system using crop king gutters in a stacked formation inside of our containers. That really was a game changer for us.""The core mission of the company was to provide safe access to fresh food globally. We're working with foundations across the country, non-governmental organizations trying to solve food insecurity. We're driven right now to look for opportunities to be a system integrator, to bring food security, help leverage food security for people in need."Resources MentionedWebsite - https://amplifiedaginc.com/
Instagram - https://www.instagram.com/amplifiedaginc/
Twitter - https://twitter.com/amplifiedaginc
LinkedIn - https://www.linkedin.com/company/amplifiedag
Youtube - https://www.youtube.com/@amplifiedag
Connect With UsVFP - LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast
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In this episode, I speak with Whit Allen, the charismatic CEO of SpectraGrow, as we dive into a world where the rhythm of music intertwines with the innovation of agriculture. It's a conversation that takes us from energy of DJing to the vibrant greenery of vertical farms. We reminisce about our days behind the decks and reveal how those experiences have given us a unique tempo for tackling the professional challenges we face today. Whit brings a refreshing perspective on the journey from spinning records to advocating for clean technology in Washington D.C., and how every step has influenced the birth and growth of SpectraGrow.
The power of collaboration shines through in our chat, from the influence of mastermind groups to the shared problem-solving that’s steering the industry towards sustainable success. You'll hear firsthand about the nitty-gritty of lighting innovation, the significance of strategic planning for farm setups, and the camaraderie that's sprouting among agri-tech leaders in Colorado and beyond. Join me for an episode that celebrates the progress and growth at the heart of urban farming.
Thanks to Our SponsorsBio520
Key Takeaways00:00 Connecting Music and Agriculture
09:38 Career Evolution and Clean Tech Lobbying
16:19 Origin and Ideal Clients of SpectraGrow
27:53 LED Innovation and Energy Efficiency
31:34 Collaboration and Growth in Vertical Farming
44:18 Power of Mastermind Groups
Tweetable Quotes"When I took a course called Truth, Love, and Marketing here in Boulder, one of the exercises was to describe your creative process. It was so easy to describe my creative process with DJing and music, and then I saw the parallels in how I bring that creative energy to launching an entrepreneurial company. How we market, how we sell, how we talk about what we do—it all has roots in that creative process from music.""We often make recommendations to relay out a farm based on lighting, and we show that if we reorganize the farm in a certain way, we could get much better performance out of the lighting strategy. My advice is always to bring us in as early as possible in the planning process because our ability to add value decreases the later we're brought into the project.""The intuition is a huge part of decision-making in business, and it's a weird word to use because people in business like spreadsheets, they like numbers, they like analysis. But at the end of the day, you have to interpret the data, and there's a point where you've got to trust other sensors that might not be so obvious that you could put on a spreadsheet, but are important things to consider."Resources MentionedWebsite - https://www.spectragrow.com
Instagram - https://www.instagram.com/spectragrow_inc
Facebook - https://www.facebook.com/spectragrow
Linkedin - https://www.linkedin.com/company/spectragrow
Youtube - https://www.youtube.com/@spectragrow
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