Episodi
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This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.
In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!
Portland Leather Goods: https://www.portlandleathergoods.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
4:10 How Portland Leather Goods Got Started
11:37 Simple, but effective business advice
21:58 How To Integrate With Google Ads
31:11 CMO Network: Business Optimisation
39:10 Empowerment at Work
44:02 Limiting Beliefs
47:38 Outro
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand.
They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within niche communities through micro influence!
Reach out to Spec here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Key takeaways:
0:00 Introduction
5:11 The Untapped Potential of Micro Influencers
9:22 How To Reach Out Direct To Your Clients
13:16 How To Work With Influencers
17:00 How To Reach Out To Influencers
21:06 The Story of 2 Fur Doodie
29:46 How To Hook People In The First 10 Minutes
33:30 How to Refer a FriendSupport the show
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Episodi mancanti?
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This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably!
We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tune in and start winning with Google advertising!
Reach out to Spec here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:22 What Does Good Look Like On Google?
7:35 How does Performance Max work?
13:48 Shopify Marketing: When to diversify
17:47 Why Do I Buy From You?
22:37 How To Increase Your Inventory
25:46 Six tips for improving your PPC ROI
34:38 The importance of keeping your teams informed
41:27 Product and Campaign Split
45:38 3 Things to Do Before Starting a New Account
50:19 Brand vs Non-Brand Budget
53:33 Thank you for watching
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific information based on customer login and tailoring the customer's individual buying journeys.
Learn the essential steps for setting up your Shopify store for global expansion, including optimising your site for international customers, navigating cross-border logistics, and implementing effective marketing strategies. Whether you're just starting or looking to expand, this episode provides actionable tips and real-world insights to help you grow your online empire globally!
Clay Imports: https://clayimports.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 How to Manage Inventory on Shopify
0:44 Introduction to Clay Imports
7:59 Deciding to move to Mexico & take the business online
14:31 Reasons for moving to Mexico
23:52 How to Build a Repeat Customer Business
28:27 The benefits of speaking to Trade Customers
34:27 How We're Using AI in Our Customer Service
40:40 Online stores, AI, and the future of marketing
46:11 How to get to know Influencers with Shopify
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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In this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion.
Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact.
Discover the strategies behind creating a brand that resonates with conscious consumers and promotes meaningful causes.
Whether you're looking to start a new venture or infuse purpose into your existing business, this episode provides actionable insights on aligning your brand with impactful initiatives. Tune in and learn how to create a Shopify store that truly makes a difference!
Wirth Hats: https://wirthhats.com/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction
3:52 Worth Hats: A Headwear Brand
12:17 How to Tell a Brand Story on a Website?
21:15 What is a Mission for a Brand?
26:55 Creating brand differentiation
33:57 The Mission of Brand Marketing
43:23 Ben’s advice on starting a brand with purpose
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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In this episode, we reveal the top three areas to skyrocket your Shopify store's growth in the upcoming year!
1. Defining your customer, understanding why they buy and building your brand around them.
2. Properly understanding profit, during the age of attribution confusion and better managing stock to boost profit.
3. Mastering email marketing to get repeat orders. Most brands project what they want to, rather than fully understanding what makes customers buy.
Discover how focusing on just these three key areas can transform your sales trajectory.
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit https://www.seguno.com/winning-with-shopify-podcast
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Key takeaways:
0:00 Introduction
8:11 How to get your audience to buy your product on Shopify
12:36 5 Must-Do's for Growing Your Shopify Store
15:58 How to Make a Profit on PPC
19:47 Advertising Costs
24:30 Email Marketing
29:31 The Growth HubSupport the show
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This week is your ultimate guide to scaling your food business online!
We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today.
Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering product pages that convert. Learn how to navigate logistics, manage stock, and ensure food safety compliance.
We'll also dive into effective marketing techniques, including social media promotions, SEO tips, and email campaigns, tailored specifically for food businesses.
Tune in and take your food business to new heights!
PhamilyEats: https://phamilyeats.ca/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Key takeaways:
0:00 How to Manage Inventory on Shopify
3:57 Peter on his Online Food Business
9:21 The Importance of Talking to Customers
14:39 How Do You Bring Your Brand To Life?
19:25 How to Sell a Food Product on Shopify
26:30 The Psychology of Not Being Bored
31:12 The Best Ways To Use Social Media For Your Business
36:09 Leading With a Great Product
42:44 How to get to know Influencers with ShopifySupport the show
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In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify.
Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024!
Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the lead up to peak shopping periods.
We'll cover everything from setting up automated workflows to segmenting your audience for targeted messaging. Tune in and transform your email marketing with Shopify email automation!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction & About Brian
4:36 What Is AI Good & Bad At Right Now?
8:00 The Amazing Things You Can Do With Email Automation
15:04 How To Segment Your Customers With Machine Learning
21:25 Bulk Sending: Avoiding The Junk Folder
27:15 How To Nurture A Customer's Email List
30:25 5 Must-Have Reports for Shopify Customers
36:24 How to Use Gmail's Throttling for Business Email
40:39 How to Plan for Black Friday & Cyber Monday
44:11 Shopify: What to Focus On This Year
48:29 How to Reach Out to Seguno
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024!
Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience.
Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insights and practical tips to stay ahead in 2024!
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction & About Brett
6:42 How to Win with Micro and nano-influencers
10:10 What Is A Good & Bad Influencer Engagement Rate?
16:32 Shopify Influencers: Long-Term Collaborations
23:46 Do You Need a Micro-Influencer?
30:05 Shopify Influencers: More Creative Control Than Brand Accounts
37:43 How To Find Influencers
41:46 How to Integrate Influencers into your Business
48:00 How to use Afluencer
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampSupport the show
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In 2024 many of us believe Shopify dropshipping is not a lucrative business model anymore. However, it can be extremely successful if done correctly! In this episode, Nick dives deep into the world of Shopify dropshipping in 2024 with 3 steps to success for your store!
Learn the latest strategies to select winning products, build a reliable supply chain, and optimise your store for maximum conversions.
Whether you're a beginner or looking to grow your business with a new set of products with low risk, this episode provides invaluable insights to help you succeed in the competitive dropshipping landscape!
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction
9:01 4 Tips for Starting Dropshipping
15:05 3 Tips for Drop Shipping Business
20:43 How to start and how to make it a success with Shopify
27:29 Weather-proofing your Shopify Dropshipping business
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopifyClaim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
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In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner.
Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales.
Whether you're gearing up for the holiday rush or any peak season, this episode provides actionable tips to streamline your inventory processes and maximise profits.
Tune in and equip your Shopify store for success with top-notch inventory management techniques!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction
4:45 How to Plan Your Shopify Store for the Holiday Season?
11:36 The Phycology of Shopify Inventory Management
18:07 The symbiotic relationship of SEO and merchandising
22:45 Ideas During Low Inventory Periods
27:07 How To Do Shopify Loyalty Without Discounting
34:46 E-commerce Startups: How to grow a business
39:04 What Does ‘Good’ Look Like?
42:31 Outro
Check out our awesome partners!To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
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With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now!
In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product recommendations and see how leveraging influencer marketing can transform your brand. Plus, we’ll reveal how multi-site reward sites can amplify your reach and engagement!
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction
3:29 Why do customers buy your products?
9:26 How can we use customer data?
19:48 The truth about increasing sales
24:46 How to increase average order value on Shopify
30:01 AI product recommendations
38:20 Leveraging Influencer marketing
43:03 Multi-site reward sites
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
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This week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals.
In this episode, we delve into key topics, including:
- How Lucy Started & Grew Bare Kind.
- Learn practical tips and strategies for running a sustainable and environmentally friendly business.
- Understand the importance of Unique Selling Propositions and how they influence customer buying decisions.
- Get an inside look at the processes and efforts that go into creating and maintaining a strong brand identity.
- Explore the methods Bare Kind used to identify and connect with their ideal customers.
- Gain insights into effective negotiation techniques that can help your business thrive.
Whether you're passionate about sustainability, looking to start your own business, or seeking to improve your existing brand, tune in and learn how to make your business both successful and kind to the planet!
Bare Kind: https://barekind.co.uk/
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Key takeaways:
0:00 Introduction
8:24 How Lucy Started & Grew Bare Kind
13:45 How Do You Have a Green Business?
21:13 USPs & Buying Decisions
27:14 Building The Behind The Scenes Of A Brand
34:09 How Bare Kind Understood Who Their Target Customers Are
44:15 The Power of Negotiation
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
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In this episode we have a very special announcement!
We have been working over the past 12 months to build a platform where you guys can be more involved in the community and increase the support you get from us (for free!). Three months ago we hired Lee Hazzard, and we are now proud to announce we are launching the Winning With Shopify Growth Hub: The new community for growing Shopify stores!
It’s FREE to join, so come and sign up via the link here: https://wwspodcast.com/pages/the-growth-hubSupport the show
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This week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter!
Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something new, teaching himself how to sew, and grew his Shopify business into the extra income that he desperately needed.
In this episode we discuss…
- Supply & Demand: Understand the dynamics of managing supply and demand to keep your business thriving.
- How To Market Your Product With Real Feedback: Discover how to leverage authentic customer feedback to enhance your marketing efforts.
- How to Scale Your Messenger Ads with AI: Explore advanced techniques for using artificial intelligence to optimise your Messenger ad campaigns.
- Pre-order or In-stock?: Weigh the pros and cons of different inventory strategies to find the best fit for your business.
- Finding the Right Work/Life Balance For You: Learn practical tips for maintaining a healthy balance between work and personal life.
- How to Manage a Stagnating Business: Get expert advice on identifying the signs of stagnation and strategies to reinvigorate growth.
Whether you're an aspiring entrepreneur or an experienced business owner, tune in and transform your approach to e-commerce success!
Key takeaways:
0:00 Introduction to Jake & Recycled Firefighter
5:20 Supply & Demand
10:05 How To Market Your Product With Real Feedback
16:41 How to Scale your Messenger Ads with AI
27:51 Pre-order or In-stock?
34:00 Finding the Right Work/Life Balance For You
40:17 How to Manage a Stagnating Business
Recycled Firefighter: https://recycledfirefighter.com
Jake Starr: https://jakestarr.ai
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
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Google did a whoopsie!
This week Nick is flying solo to dive into the disruptive Google leak that just dropped. Tune in as Nick shares insider insights on this major revelation and, most importantly, how you can win from it.
Learn five actionable tips to boost your SEO, uncover six crucial rules for ranking high on Google, and explore the six key elements for effective site navigation, and much, much more!
Don't miss this urgent episode packed with strategies to help you turn Google's slip-up into your success!
Key takeaways:
0:00 Google Leaked a Document About Ranking Factors
5:11 Five tips for better SEO on your website
9:11 Six Rules for Ranking in Google's Search Engine
17:00 Six most important things in your site navigation
21:28 Spammed Emotion on Google Search Console
28:24 Internal Linkage: Do We Need It?
31:56 One more tip for SEO
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
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This week we are joined back by the legendary marketing titan, Richard Chapple!
From starting his career on the ground floor in a retail store, Richard worked his way up to becoming Head Of Marketing at Play.com, then onto Group eCommerce Director of THG, and later becoming CMO of Gymshark, helping them scale from £8million-£200million!
Richard is now the Founder of The Growth Foundation helping high-potential businesses show them the right way to grow.
In this episode, Nick and Richard dive how to make money on SEO for business, how to scale your business, how to beat Google & Meta Ads, Google's AI prompts for SEO, the importance of testing and much more!
Key takeaways:
0:00 Introduction
5:42 CRO Tool: Order Rescue
12:57 How to Make Money on SEO for Business
16:48 SEO Campaign Example
20:04 How To Scale A Business
24:59 Scaling Gymshark £8M-£200M
33:19 How to beat Google & Meta Ads
39:16 Marketing Network: Search and Retargeting
45:00 Google's AI prompts for SEO
51:01 The Importance Of Testing
57:11 How To Reach Out To Richard
The Growth Foundation: https://www.thegrowth.foundation/
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
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This is a pre-recorded webinar. If you want to see the visual version of the webinar on Youtube, then click here: https://youtu.be/qcA9QTUjugk
Are you ready to take your user experience (UX) and conversion rates to the next level? Look no further! This exciting webinar is designed to equip you with the top 10 strategies to turbocharge your website's performance.
Presented by the renowned UX expert, Ben Burgess from Eleven, this event is a must-watch for anyone seeking to enhance their website's user experience and boost conversion rates. Ben's extensive experience and practical insights make him the perfect guide to help you unlock the potential of your website.
During this webinar, Ben will share invaluable tips and techniques that will revolutionise your approach to UX and conversion optimisation. From user-obsessed design to persuasive USPs & calls to action, you'll discover the key elements that drive engagement and acquiring new customers.
Reach out to the Ben here: https://www.weareeleven.co/
Get in touch with the Spec team here: https://spec.digital/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
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Join Nick this week as he uncovers why brands are hitting a brick wall and the 7 things you can do to overcome them!
Nick shares the truth behind successful business operations and how to find synergy between the marketing and finance teams.
We'll discuss strategies for moving and improving tech stacks to stay ahead in the digital age, and discover how to diversify your marketing approach and double down on meeting your customers' needs!
Key takeaways:
0:00 Introduction
0:39 Our Roundtable Event
2:04 Why Brands Are Hitting A Brick Wall
3:18 The Role Of Finance In Business Planning
6:09 How To Get The Finance Team and marketing team aligned
7:14 Knowing How To Move & Improve Tech Stacks
11:47 Over-Reliance On A Single Channel
15:20 Doubling Down on Marketing to Your Customers Needs
18:08 How to Market to the Right People
19:34 How to Evolve your Business
24:13 Running Out Of Creativity?
28:30 Testing: Don't Do the Same Thing Over and Over
32:16 How To Run Tests
34:44 What’s next!
Sign up to our roundtable event here: https://winningwithshopify.com/roundtable/
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
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This week are joined by Senior SEO Consultant, Rob Stanbury, to explore essential strategies to elevate & cement your Brand’s SEO position!
From uncovering the five key focus areas in SEO to demonstrating relevance on your collection page, we provide actionable insights to help you climb the search engine rankings.
Discover the power of buying guides and learn how to structure a user journey for maximum impact. We also explore the future of marketing with AI personalization and share quick fixes for offsite links and SEO.
In addition, we tackle the age-old question: Do we need backlinks in our business? Explore the nuances of omnichannel and cross-channel marketing, and uncover the relevance of email marketing in the realm of SEO.
Whether you're a seasoned marketer or just starting out, this episode will help ensure you are maximising your SEO success!
Key takeaways:
0:00 Introduction
2:22 How to Dominate Google Search Engine
7:31 Five Things to Focus On in the SEO Space
8:00 How to show your relevance to Google on the Collection page
11:26 Buying Guides & More
13:39 How to Structure a User Journey
18:23 The Future of Marketing: AI Personalization
24:58 Quick fixes for Offsite Links & SEO
32:40 Do We Need Backlinks in our Business?
36:44 Omnichannel & Cross Channel Marketing
40:38 How is email relevant to SEO?
44:00 Creating Unique Marketing Campaigns
46:40 How to make great content
51:59 Brand vs Non-Brand: How to Cement Your Site
Sign up to our next webinar here: https://www.eventbrite.co.uk/o/spec-digital-26209947271
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopifySupport the show
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