Episodi
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With the rise of social media and influencers, the marketing and advertising industry had to adjust. Now everyone can share their creative thoughts and ideas with the entire world and gain a loyal following. To leverage the situation and benefit from that, more companies start working with these creators and creating a new marketing strategy.
Regev Gur is the CEO of Narrative Group. He is an expert in identifying trends and talents in the social media creator's arenas and connecting them to their ideal partners in the tech industry. By creating this partnership, both sides can get what they want - the creators can make a living out of their content and the companies can reach their target audience using a familiar and trustworthy face.
How can a brand know if a certain creator is a good match for them? What do creators need to do to make their hobby into a paying job? We discussed those questions and more in today’s podcast episode.
Time Stamps:
00:00: Introduction
2:07: Who is an influencer and when is the time they can make a living from brand deals?
5:03: How to live a life without the intention of making money from what you love?
7:32: Types of brand deals
11:12: Regev's advice: You have to be pitched by the brand!
13:38: Short-form or long-form content? Who's going to make more money?
17:19: Profitable niche
19:36: Preparing a marketing strategy as a content creator
23:34: Conclusion
🍿 Watch Next:
▶️ The Evolution of Content Creation with Nuseir Yassin (Nas Daily): https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s
▶️ Turning Travel Into a Self-Development Tool with Elona Karafin: https://www.youtube.com/watch?v=mmsJRfGWX-g
Follow Us!
⭐️ Instagram: https://www.instagram.com/just_wndr/
💪 LinkedIn: https://www.linkedin.com/company/justwndr/
👤 Facebook: https://www.facebook.com/justwndrcom/
♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...
Follow Regev Gur:
https://www.instagram.com/regevgur/
https://www.linkedin.com/in/regevgur/
https://www.linkedin.com/company/narrativegroup-co/
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Isar Meitis is a serial entrepreneur with decades of experience in the travel industry. Isar is the former President of E-Commerce at Tourico Holidays, the largest hotel wholesaler in the United States. When the company was acquired by Hotelbeds, the largest hotel wholesaler in the world, he became the Head of E-Commerce.
With time, he eventually moved on to start his own companies, Be the Stage and The E-Tribe; a mutually beneficial relationship-driven growth engine and weekly podcast. This endeavor has generated over $40 million for his clients.
In today's episode, Isar discusses why content is king; why you should invest in it, what works best on social media and how to uniquely market each content type.
Time Stamps:
00:00: Introduction
01:22: The value of content and why we should invest in it
06:44: Isar’s professional transition and motivation
11:42: What content creation infrastructures does Isar's company provide?
17:08: What content works best on social media?
21:24: What is the best way to market content?
27:57: How can content creators work with businesses?
32:10: Tips for content creators
34:01: Conclusion
🍿 Watch Next:
▶️ The Evolution of Content Creation with Nuseir Yassin (Nas Daily): https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s
▶️ Turning Travel Into a Self-Development Tool with Elona Karafin: https://www.youtube.com/watch?v=mmsJRfGWX-g
Follow Us!
⭐️ Instagram: https://www.instagram.com/just_wndr/
💪 LinkedIn: https://www.linkedin.com/company/justwndr/
👤 Facebook: https://www.facebook.com/justwndrcom/
♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...
Where to Stream wndrcast:
🎧 Spotify: https://open.spotify.com/show/218RMDcjuyW7elmFtNLr72?si=k3ovvQ26SsOOV-C07p8NVg
🍎 Apple: https://podcasts.apple.com/us/podcast/wndrcast/id1622341463
📦 Amazon: https://music.amazon.com/podcasts/4cff18cc-524d-44ac-8616-2d3a3c33c11f/wndrcast
Follow Isar Meitis:
https://www.linkedin.com/in/isar-meitis-2a5320/
https://www.linkedin.com/company/be-the-stage/
https://www.linkedin.com/company/the-e-tribe/
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Episodi mancanti?
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If you’re reading this, there’s a good chance that you're familiar with (and are a fan of) Elona Karafin. Since her first time on an airplane, when she moved from Ukraine to New York as a Jewish refugee with her family, Elona has become a passionate travel blogger and content creator, sharing her story with over 150K followers on Instagram alone.
In this episode, we learn about Elona’s journey as an entrepreneur, her philosophy on travel as a self-development tool and find out what advice she has for others looking to start their own business or brand in the digital world.
Time Stamps:
00:00: Introduction
05:20: How do you see the evolution/future of content?
08:07: How do you stand out in a highly competitive industry?
10:56: Building community and influence online
13:22: Thoughts on using your influence to do good in the world
15:14: Niche-specific vs. going broad
17:37: Elona’s masterclass
19:20: Monetization methods
23:31: Manipulating the algorithm
26:01: Would you choose the travel industry if you were starting over?
26:59: Conclusion
🍿 Watch Next: The Evolution of Content Creation with Nuseir Yassin (Nas Daily) ▶️ https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s
Follow Us!
⭐️ Instagram: https://www.instagram.com/just_wndr/
💪 LinkedIn: https://www.linkedin.com/company/justwndr/
👤 Facebook: https://www.facebook.com/justwndrcom/
♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...
Where to Stream wndrcast:
🎧 Spotify: https://open.spotify.com/show/218RMDcjuyW7elmFtNLr72?si=k3ovvQ26SsOOV-C07p8NVg
🍎 Apple: https://podcasts.apple.com/us/podcast/wndrcast/id1622341463
📦 Amazon: https://music.amazon.com/podcasts/4cff18cc-524d-44ac-8616-2d3a3c33c11f/wndrcast
Follow Elona:
https://www.instagram.com/elona/
https://www.tiktok.com/@elonakarafin
https://www.elonatheexplorer.com/
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Mike Dewey is a passionate content creator and producer, who epitomizes in every way, shape and form exactly what a successful creator looks like in today’s world.
Mike has candidly spoken on his platform about maintaining authenticity, staying true to yourself, and reinventing yourself while working in a public-facing industry; some very trying tasks that Mike has pulled off with grace.
It was a pleasure speaking about the evolution of the industry in seemingly unknowing directions, how to be successful as a creator, and most importantly, how to define success for yourself. Give this episode a listen below.
Time Stamps:
00:00: Introduction
00:37: What has been your experience in content creation?
02:33: Why did you start?
03:52: How did you strike business with big brands?
05:11: Is there any other strategy apart from consistency?
07:07: How do you manage the business of analytics and data?
09:15: How do you develop a hook/unique strategy as a newbie?
11:52: How do you envision the future of content creation and video?
13:46: What is “Moment”?
16:10: What is your greatest advice for content creators and how do you define success?
19:22: Conclusion
🍿 Watch Next: The Evolution of Content Creation with Nuseir Yassin (Nas Daily) ▶️ https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s
Follow Us!
⭐️ Instagram: https://www.instagram.com/just_wndr/
💪 LinkedIn: https://www.linkedin.com/company/justwndr/
👤 Facebook: https://www.facebook.com/justwndrcom/
♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...
Where to Stream wndrcast:
🎧 Spotify: https://open.spotify.com/show/218RMDcjuyW7elmFtNLr72?si=k3ovvQ26SsOOV-C07p8NVg
🍎 Apple: https://podcasts.apple.com/us/podcast/wndrcast/id1622341463
📦 Amazon: https://music.amazon.com/podcasts/4cff18cc-524d-44ac-8616-2d3a3c33c11f/wndrcast
Follow Mike Dewey:
Instagram: https://instagram.com/mike_dewey?igshid=YmMyMTA2M2Y=
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Michael Matias, Stanford graduate, investor in early stage startups, Venture Partner in VC funds, and most notably - creator and host of 20MinuteLeaders - has made it his goal and life mission to remain curious and to always find love and inspiration in everything he does.
In this episode of wndrcast, Michael shares how passion, consistency and a clear vision for your content and what story you want to tell is the recipe for being a successful content creator.
Time Stamps:
00:00: Introduction
01:38: What does success mean for a content creator?
04:29: How were you able to create 800 episodes without a big team?
07:24: How can creators build a consistent media channel on a low budget?
10:19: How do you tell the story of your content/podcast?
14:49: Why was it necessary to change content format & what’s the foreseeable future?
18:07: How can a new creator come up with the look/format for their content?
21:50: Conclusion
🍿 Watch Next: The Evolution of Content Creation with Nuseir Yassin (Nas Daily) ▶️ https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s
Follow Us!
⭐️ Instagram: https://www.instagram.com/just_wndr/
💪 LinkedIn: https://www.linkedin.com/company/justwndr/
👤 Facebook: https://www.facebook.com/justwndrcom/
♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...
Where to Stream wndrcast:
🎧 Spotify: https://open.spotify.com/show/218RMDcjuyW7elmFtNLr72?si=k3ovvQ26SsOOV-C07p8NVg
🍎 Apple: https://podcasts.apple.com/us/podcast/wndrcast/id1622341463
📦 Amazon: https://music.amazon.com/podcasts/4cff18cc-524d-44ac-8616-2d3a3c33c11f/wndrcast
Follow Michael Matias and 20 Minute Leaders:
LinkedIn: https://www.linkedin.com/in/matiasmichael/
Facebook: https://www.facebook.com/20minuteleaders/
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Sarah Funk has made quite the name for herself in the social media world. She’s one of the most consistent content creators out there, having consistently churned out video content since quitting her corporate job in 2017 and posting her first video in early 2018. She recently stopped by to give us an in-depth look at her story, and what it means for other influencers today.
In this episode of wndrcast, host Mickey Haslavsky talks with Sarah Funk about how having an adaptation mindset can help us be more successful, and how being consistent and monetizing your content is the foundation of maintaining a steady income when it comes to being an entrepreneur in the social media world.
Sarah shows us that having a successful business comes from time, effort and consistency. If you keep going, are patient and focused on your long-term goals and have a vision for your business – then one day you will find yourself having done what you set out to do.
Time stamps:
00:00: Introduction
00:50: How did you start?
03:04: Starting a YouTube channel
05:16: How to monetize your content
13:11: What is the best way/source for creators to learn monetization
15:15: How do you see the future of content creation?
18:10: Conclusion and advice
🍿 Watch next: The Evolution of Content Creation with Nuseir Yassin (Nas Daily) ▶️ https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s
Follow us!
⭐️ Instagram: https://www.instagram.com/just_wndr/
💪 LinkedIn: https://www.linkedin.com/company/justwndr/
👤 Facebook: https://www.facebook.com/justwndrcom/
♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...
Follow Sarah Funk:
Instagram: https://www.instagram.com/sarahfunky/
YouTube: https://www.youtube.com/channel/UCbmQns2TtITJIPlTnr1t2og
Twitter: https://twitter.com/SFunkyTravel
TikTok: https://www.tiktok.com/@sarahfunkyy
Website: https://sarahfunky.com/
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Paul Bakaus is someone whose reputation precedes him. He was part of the core team of developers of jQuery UI, the former (and first) Head of Creator Relations at Google, and the current Head of Creators at Koji, a creator economy platform where Paul is responsible for the marketing, business development, community, partnerships, DevRel and much more.
Paul is a mountain of knowledge, and we had the pleasure and opportunity to pick his brain about what tools creators can use to grow and monetize, how to be a successful entrepreneur, and the interesting cross-over between developers and content creators.
Time stamps:
00:00: Introduction
00:39: Why transition after many years in the tech space
02:31: How do you see the influence of content creators over developers?
04:29: What was the change that made it possible for creators to start becoming profitable?
07:44: Your Google job role and best tips on how to use Google to grow
11:39: How can creators use Web Stories?
13:25: Future of the creator economy
18:13: How do we bridge from social to monetization?
22:06: What do creators need to do for monetization?
25:19: Koji’s differentiation
27:12: How can creators become better entrepreneurs?
31:50: Conclusion
🍿 Watch Next: The Evolution of Content Creation with Nuseir Yassin (Nas Daily) ▶️ https://www.youtube.com/watch?v=yoQMeEt8hzw&t=5s
Follow us!
⭐️ Instagram: https://www.instagram.com/just_wndr/
💪 LinkedIn: https://www.linkedin.com/company/just...
👤 Facebook: https://www.facebook.com/justwndrcom/
♣️ Join our community of travel content creators: https://www.facebook.com/groups/69037...
Follow Paul:
LinkedIn: https://www.linkedin.com/in/paulbakaus/
His Blog: https://paulbakaus.com/
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With half a million followers on TikTok, it's not an exaggeration to say that Ariel Viera has become a true expert in the art of storytelling.
In this episode of wndrcast, Ariel speaks with wndr CEO and co-founder, Mickey Haslavsky, about the start of his social media career, sharing long-form history stories with his 30,000 followers on Facebook life, and how his path eventually led him to master TikTok. He explains how to properly tell stories to your audience across different types of platforms, while, most importantly, remaining authentic.
The challenge of telling a 20-minute long story in one minute for TikTok was what reeled Ariel in, his ability to do so in a way that is compelling and easily understandable is what made him stay.
This episode is a fascinating one, filled with some serious jewels to take with you throughout your content creation journey. Do yourself a favor and give it a listen.
Time stamps:
00:00: Introduction
01:06: How and why you started your creator journey
02:56: How did you move from Facebook live to TikTok bearing in mind that you need to edit on TikTok
05:04: How did you know what works during the transition?
07:24: How did you go from 30,000 on Facebook to half a million followers
09:26: How do you see the future of travel content especially with your background in media?
12:18: What are your thoughts on monetization?
15:27: How can a new creator define and segment their audience?
20:24: Most practical tips for coming up with good stories
26:42: Conclusion
Follow us!
Instagram: https://www.instagram.com/just_wndr/
LinkedIn: https://www.linkedin.com/company/justwndr/
Facebook: https://www.facebook.com/justwndrcom/
Join our community of travel content creators: https://www.facebook.com/groups/690377575118734/
Follow Ariel:
Instagram: https://www.instagram.com/thearielviera/
TikTok: https://www.tiktok.com/@arielviera
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Travel blogger, Peleg Cohen, also known as Lonely Peleg, has been traveling for seventeen years and has visited 151 countries in the world (out of 195!!). Peleg's story as a travel blogger is fascinating, as he details his journey in this podcast episode.
Peleg's willingness to put in the time and hard work necessary to succeed, and his infectious positivity and warmth he exudes when doing so, is inspiring and can't help but bring a huge smile to your face.
In this episode of wndrcast, Mickey sat down with Peleg to talk about his career as a traveler and content creator, what that means in terms of being committed to telling stories and consistently creating content for a long period of time and being adaptable in order to stay relevant and successful in an ever-changing industry.
In this episode, we refer to wndr by its name prior to our rebranding, TrueSpots, so don't be alarmed.
Time stamps:
00:00: Introduction
01:27: Origin of the story
02:32: Industry evolution in the last 10 years
04:35: Your content creation process
06:09: How content influences people
07:30: Management of multiple platforms
08:45: Word for newbies and micro-influencers
12:52: Long term monetization of content creation
16:00: Your perspective on the past and future of the travel experience
18:07: From travel content to business advising
20:19: Technological predictions for the future of travel and content creation
23:31: Thoughts on VR (virtual reality)
27:20: How can large brands benefit from working with content creators
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Ohad the Nomad is a blogger and travel influencer, who has been traveling the world for the last five years and creating content for the last four years. From Japan to Tunisia to Portugal to Antarctica and everywhere in between, Ohad constantly exudes positivity no matter where in the world he is and no matter what obstacles are thrown his way.
Ohad spoke with Mickey Haslavsky, CEO of wndr, to discuss how to grow in an industry that is constantly changing, how to simultaneously create value while also increasing brand awareness, and the importance of having a well-rounded, digital brand.
By the way, we're using wndr’s old name, TrueSpots, in this episode. But really, wndr goes much better with our new hair style.
Time stamps:
00:00: Introduction
00:43: Your content creation story
03:17: Connecting with your audience
05:40: The benefit to people: Accessibility
06:22: Content form: Short vs. long form
11:41: Influencing travel through visual experiences
14:07: Monetizing the hard world of travel and content creation
17:08: Future/potential of travel content
19:41: How travel content affects the travel industry
22:47: What are the next steps for you
26:37: Collaborations in the travel industry
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Henry Chen Weinstein has been involved with product development for almost a decade, has served as a board member of several start-ups, and co-founded the award winning Cockpit, an airline venture hub that applies innovation in aviation with partnering with and investing in early stage start-ups. Henry was selected as one of Forbes 30 under 30, Globes (Israeli Financial Times) 40 under 40, and one of Israel's 100 most influential people in the digital space.
Henry spoke with Mickey Haslavsky, CEO of wndr, to discuss the value of complete transparency with your investors, how to make money in complex industries, and how to build communities in the travel tech world.
By the way, we're using wndr’s old name, TrueSpots, in this episode. But really, wndr goes much better with our new hair style.
Time stamps:
00:00: Introduction
02:02: Why did you step into the travel industry
04:57: Distance between venture capital and travel start-ups
07:45: Accessibility of air travel
09:05: The travel technician community
12:03: The issue of unavailable and fragmented data
15:28: Creating a database of players in the travel industry
21:56: Future of travel technician
23:30: What’s your motivation and expectation
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CEO of wndr, Mickey Haslavsky, sat down with Nuseir Yassin of Nas Daily to discuss how creators' number one goal is to make a living from their creativity, and how many platforms will soon support creators in different niches.
By the way, we're using wndr’s old name, TrueSpots, in this episode. But really, wndr goes much better with our new hair style.
Time stamps:
1:33: The evolution of content creation
3:00: The future of content creation eco-system
4:07: Will one player rule all content creation tools?
5:52: The synergy between travel content and travel consumers
7:13: How online content affects the travel consumer experience
8:34: Nuseir's take on content monetization
10:20: Creator branding
11:34: Content sponsorship ROI
13:35: Organic vs. paid viewership
13:24: Nas Daily tips for travel content creators
13:45: Demand for travel videos
14:13: Looking at the world strategically
